The Shelf Issue 08

STRATEGIC AdvAnTAGEChannel growth prospects in the corporate reselling sector

Redington Volume diVision is an authoRized distRibutoR foR the following bRands in paRts of middle east & afRica

issue 08octobeR 2015

09 Dell14 Microsoft19 iLife24 HP

The smartest way to link

®western leaf®

a QuaRteRly publication fRom Redington Volume diVision

presents

© 2015 Dell Inc. All rights reserved. Dell Emerging Markets (EMEA) Limited is registered in England and Wales. Company Registration No: 3266654. Registered address: Dell House, The Boulevard, Cain Road, Bracknell, Berkshire, RG12 1LF. Company details for other Dell UK entities can be found at www.dell.co.uk

With customer satisfaction and your profitability on the line, choosing a stable technology partner is a critical business decision. While other technology providers in the industry are splitting apart, Dell is committed to remaining a true source of end-to-end solutions. Certainty in an uncertain world — now that’s a choice you can make with confidence.

Sell with confidence. Sell with Dell.

To learn more, visit Dell.com/partner/yoursuccess

One company. One source. One focus.

2 Issue 08 www.redingtonmea.comFor more information, please write to [email protected]

From the Director’s Desk

The average attention span of human beings has gone down and some reports suggest that it’s one second less than a gold fish. The results may have different implications for society but for businesses, speed becomes one of the most important strategies for both growth and survival. Businesses have less time for implementing IT projects, customers are ready to pay a little extra for immediate delivery, managers want results from employees instantly and employees

need faster returns from employers. In today’s environment, speed has become directly proportional to customer satisfaction where customers could be both internal or external. Start-up companies are giving tough competition to corporates in different sectors using frugal approaches, which are implemented with speed. These newcomers are not burdened with legacy and are therefore able to quickly modify their operations to changing customer expectations. Corporates need to learn from some of these start-ups and re-look at their offering to customers. It may require change in the way customers access a company’s products or services, buy these products or services, pay for these products or services and receive post-sales engagement. Considering the above scenario, corporates should invest a part of their earnings towards building business models, which increase customer satisfaction using speed as a key driver. We look forward to engaging with you in the coming months.

Yours SincerelyRaj ShankarManaging Director, Redington Gulf

Dell

iLife

Microsoft

HP

Shams Hasan from Dell on the company’s channel strategy in the commercial segment.

Deepak Bhatia from iLife elaborates on the company’s go-to-market strategy and regional channel plans.

Microsoft Gulf’s Fadi Farhat on the company’s Surface range of products.

HP’s Pawel Miszkiewicz discusses the company’s latest launches.

Contents

09

14

19

29

24

Published by

G. Murali from CADD Emirates on business plans and market strategies to grow successfully in the region.

Reseller interview

04 Redington recommends

© 2015 Dell Inc. All rights reserved. Dell Emerging Markets (EMEA) Limited is registered in England and Wales. Company Registration No: 3266654. Registered address: Dell House, The Boulevard, Cain Road, Bracknell, Berkshire, RG12 1LF. Company details for other Dell UK entities can be found at www.dell.co.uk

With customer satisfaction and your profitability on the line, choosing a stable technology partner is a critical business decision. While other technology providers in the industry are splitting apart, Dell is committed to remaining a true source of end-to-end solutions. Certainty in an uncertain world — now that’s a choice you can make with confidence.

Sell with confidence. Sell with Dell.

To learn more, visit Dell.com/partner/yoursuccess

One company. One source. One focus.

3Issue 08www.redingtonmea.com For more information, please write to [email protected]

Redington recommends

Moto E ASUS tRAnSFoRMER PAD

SURFACE PRo 3

Motorola’s latest smartphone Moto E is

powered with a fast quad-core processor

with 3G or 4G LTE, plus the latest version

of Android OS, Lollipop. The all-day battery

allows customers to go farther and longer

without stopping to recharge. Designed with

Corning Gorilla Glass and a water-resistant

coating, users can enjoy the device without

the fear of damage. The 5MP camera can be

activated effortlessly with just a twist of the

wrist. It also has a number of features such as Quick Capture, 4x digital zoom, Auto HDR

and slow motion video mode to name a few. The back camera allows users to take good-

quality selfies, which can be easily shared. Customers can view videos and other media

on the 4.5-inch qHD screen, which is the sharpest in its class. The device is also equipped

with 8GB of storage and an additional slot for an optional microSD card, up to 32GB.

The New ASUS Transformer Pad is a 10.1-inch mobile entertainment tablet. It has

a 1280 x 800 IPS display and is powered by a high-performance Intel Atom

processor with Intel Hyper-Threading Technology, and a lightweight optional

keyboard dock with USB 2.0.

The device’s dual-core processor allows users to easily multitask

and have an immersive gaming experience up to 9.5 hours of web

surfing and video playback.

It also sports with the ASUS SonicMaster-enhanced audio letting

users experience impeccable sound whether enjoying videos or

listening to music.

ASUS Transformer Pad has a 2MP

rear-facing camera that lets you take good

images; as well as a 0.3-MP front-facing camera for

clear video chats. It is also equipped with HSPA enabling

users access the Internet wherever there is 3G coverage.

Apple’s latest iPhone 6s is designed with a single press, 3D Touch,

which allows users to do more than ever before. Features such as

Live Photos bring memories to life in a powerfully vivid way.

The original iPhone introduced the world to multi-touch, with 3D

Touch, users can do things that were never possible before. It

senses how deeply you press the display, letting you do all kinds of

essential things more quickly and simply. And it gives you real-time

feedback in the form of subtle taps from the all-new Taptic Engine.

The 12-megapixel iSight camera captures sharp, detailed photos. It

takes brilliant 4K video, up to four times the resolution of 1080p HD video. iPhone 6s also takes

selfies worthy of a self-portrait with the new 5-megapixel FaceTime HD camera.

Powered by the custom-designed 64-bit A9 chip. Users will experience up to 70 percent

faster CPU performance, and up to 90 percent faster GPU performance for all your favorite

graphics-intensive games and apps.

The device’s enclosure is made from a new alloy of 7000 Series aluminum. The cover glass

is the strongest, most durable glass used in any smartphone. And a new rose gold finish joins

space gray, silver, and gold.

The Touch ID option makes unlocking the phone easy and secure.

SMARtPHonES & tABLEtS

iPHonE 6S


At 1.76 pounds, the 12-inch Surface Pro 3 has

all the power and performance of a premium

laptop in a thin and lightweight design. It also

comes with the Surface Pen, which delivers a

natural writing and drawing experience.

Featuring a 12-inch display, Surface Pro

3 is the thinnest and lightest in Microsoft’s

Pro family.

Surface Pro 3 runs Windows 10 perfectly and users can use all the touch apps and

desktop software such as Microsoft Office. Write directly on web pages with Surface Pen

in the Microsoft Edge browser and ask Cortana to remind you about an important event.

Surface Pro 3 also has a 4th generation Intel Core processor which delivers blazing-fast

performance.

Offering unmatched versatility, you can go from tablet to laptop in a snap with the multi-

position Kickstand and Surface Pro 3 Type Cover.3 Magnetic stability keeps the Surface Pro

3 Type Cover steady, so users can work just as comfortably on their lap as at their desk. Plus,

they can easily connect their peripherals and transfer files via a full-size USB 3.0, microSD

card reader, and Mini DisplayPort.


The Epson L1300 is a

4-colour, A3+ original ink

tank system printer, bringing

ultra-affordability to high

quality A3 document printing

in a big way.

With the L1300, users have

the option to print larger

documents up to A3+ size.

This opens up possibilities for superior

presentations of detailed CAD drawings,

floor plans, business reports and charts

that go beyond the ability of typical A4

printers.

The L1300 features an advanced printhead

to achieve fast print speeds of up to

15ipm (black). Designed for continuous

printing performance, Epson’s Micro Piezo

printhead is not only highly reliable in

operation, it also delivers a high resolution

of 5760dpi, according to the company.

When paired with genuine Epson

formulated inks, the L1300 delivers high

quality prints for all business and creative

needs.

Ricoh’s latest A4 colour multifunction

printer boasts and provides four-in-one

versatility. Output speed is brisk at 16

pages a minute for copies and prints,

with a first copy out in just 14 seconds.

The SP C240SF can scan a colour page

at 1,200dpi in less than ten seconds with

scans sent to email, a folder or FTP, saving

time and speeding up communications.

Standard G3 fax capability completes the

comprehensive feature set of this compact

all in one MFP. The device’s duplex print

function helps in saving paper and cuts

costs. It is energy-efficient as it uses low

Total Cost of Ownership. It has small unit

footprint for easy location. Users will find it

hassle-free to operate with a four-line LCD

panel.

Wi-Fi network and mobile ready,

Canon’s latest mono laser all-in-one

offers seamless access from around the

office. Packed with features to boost

productivity, it’s quick, easy-to-use

and energy efficient. Users can take

advantage of its many benefits such as

being able to easily print from iOS or

Android devices. They can increase their

productivity with print and copy speeds

of 23ppm mono and it is easy to use the

device with tilting display, touch screen

and one-touch operation. Users don’t

have to wait thanks to Quick First Print.

Print wirelessly and share effortlessly with the

Samsung Xpress 3-in-1 printer. With advanced

NFC technology, Wi-Fi Direct and powerful

compatibility, all it takes is a simple tap for users

to print important documents. Simply tap your

mobile device to the Samsung Xpress C460W

series to print virtually any content. Scan images

and send them directly to your mobile device.

Users can enjoy easy wireless connectivity and

eco-optimisation.

The printer also brings you software support

designed to put users in control of delivering

ultimate quality printouts easier than ever

before. Easy Printer Manager helps to remotely

control settings and monitor status easily. Easy

Document Creator helps users create digital

documents in multiple formats and makes it

easy to share them with others - via e-mail, fax or

social networks.

3-in-1 versatility, the Samsung C460W printer

streamlines workflow and ensures that the office

with print operation is working as efficient as

possible.

PRintERS & PERiPHERALS

CAnon i-SEnSYS MF217w

EPSon L1300

RiCoH AFiCio SP C240SFSAMSUng XPRESS C460w CoLoUR MFP



HP PAviLion13 X360 PC SERiES

With HP’s latest Pavilion13

x 360 PC series, users can

easily convert from a 33,8 cm

(13,3”) notebook to stand to

tent to tablet mode with this

value-packed convertible

PC, featuring a 360° hinge.

With optimized touchscreen

performance and BeatsAudio,

all of the users’ productivity

and entertainment needs are

at their fingertips. While the

HP Pavilion 13-a000ne x360

PC and HP Pavilion 13-a006ne

x360 PC runs on Intel Core

i5-4210U Processor 1.7 GHz, the

HP Pavilion 13-a004ne x360

PC and HP Pavilion 13-a008ne

x360 PC runs on Intel Core i3-

4030U Processor 1.9 GHz. And

the HP Pavilion 11-n001 x360

PC functions on Intel Pentium

N3520 Processor 2.4 GHz.

With various HP software

such as Connected Music,

Connected Photo, Protect Smart

and TrueVision HD webcam,

users every demand is met. The

convertible PCs are available

in either smoke silver or vibrant

red colours.

The HP Envy Notebook 17 is a 17.3-inch all-

rounder, which offers high performance for heavy

everyday use and gaming, and has a matte finish.

The machine is also equipped with the Windows

8.1 64 and is upgradable to Windows 10 Home.

The device is powered by Intel Core i7

processor which operates at a base clock speed

of 2.4 GHz. It also has a screen resolution of

1920x1080 pixels. Boosting graphics performance

is an AMD Mobility Radeon HD 5850 with 1GB

of video RAM. Another notable spec is the

notebook’s 8GB DDR3-1066 memory.

It has optical discs slide into the right-side

for Blu-ray ROM/DVD. It is equipped with two

USB 2.0 ports, a 5-in-1 flash memory card

reader and the power connector. The left side

offers up a single USB 3.0 port and a shared

USB/eSATA port.

The Flex 20 is a 19.5-inch device that can be used

in different modes — Stand mode and Table mode

— allowing users to touch, type, create, and share,

while its portable design gives you the flexibility to

move it from one room to another.

The Core i3 CPU is coupled with a 4GB of RAM

and a standard 500GB HDD, and a screen that has

a 1600x900 resolution. It sports connectivity options

of two USB 3.0 ports, which enables up to 10 times

faster file transfer, as well as seamless connections

between audio- and video-related peripherals.

The device also features the Aura Interface

which transforms the PC into a social device,

bringing users together around a single screen to

enjoy fun apps and multimedia.

HP EnvY notEBook 17

LEnovo FLEX 20 LEnovo Z50

CoMPUting

Lenovo Z50 is a 15.6-

inch full HD multimedia laptop.

It is powered by the 4th Gen Intel

Core i7-4510U processor and

is equipped with Windows 8.1 64.

Users can enjoy photo

viewing and video streaming with

impressive graphics as the

device has a Full HD display

of 1920 x 1080 supported by

Intel HD Graphics 4400. The

laptop also sports an

immersive Dolby Home

Theatre speaker, letting

users enjoy good audio

quality.

With ample storage

of 500GB (5400 RPM)

+ 8GB SSHD, you’ll

have the space you need for a large software suite and all of your multimedia

files like videos, presentations, and other digital creations.

The Lenovo Z50 laptop is also equipped with on USB 3.0 and two USB 2.0 ports,

HDMI-out and a 2-in-1 (SD / MMC) card reader slot.


The SanDisk Extreme 500 portable

SSD is less than half the size of

a smartphone and delivers up to

4x the speed of a portable hard

drive. Users can transfer large

videos and photo libraries at up to

415MB/s. Designed for durability

and style, this compact drive’s solid

state technology offers reliable,

responsive, high-performance

storage for photographers and

videographers who capture and

carry lots of big media files.

The SanDisk Extreme 500

portable SSD is available in

120GB and 240GB of portable

storage for on-the-go media pros.

The SSD is built tough to resist

shocks, vibrations and temperature

extremes.

The company’s SecureAccess

software uses 128-bit encryption to

keep private files from prying eyes.

tDk tREk MAX

LiFEStYLE

TDK Life on Record

TREK Max delivers the

best in audio quality and

functionality. The Trek Max

offers a new standard in

portable speakers while

wrapped in a stylish

and durable design.

With wireless Bluetooth

streaming, the speaker allows users to unplug their device and get a true

wireless experience. Bluetooth pairing is as easy as just a touch with NFC

enabled Bluetooth devices. With built-in track control, the device allows

you to switch music without the Bluetooth device nearby. The integrated

microphone provides speakerphone functionality and the auxiliary input

makes the Trek Max compatible with almost any device. Compact and

rugged, the Trek Max is built to move, whether indoors or outdoors.

The SanDisk Extreme 900

portable SSD delivers up

to 9x faster speeds than a

portable hard drive in up to

1.92TB capacities to move

massive files in seconds.

The device reduces wait

times and accelerates the

work flow. Working directly

on the drive is more efficient

too with faster access times.

With solid state technology,

there are no moving parts to break

or overheat. SanDisk SecureAccess

encryption software keeps files

private. According to the company,

the device is both temperature and

impact-resistant, so it’s ready for

highs, lows, and even the occasional

knocking blow.

The device is compatible with PC &

Mac computers—no drivers needed.

SAnDiSk EXtREME 900 PoRtABLE SSD

CoMPonEntS

SAnDiSk EXtREME 500 PoRtABLE SSD

Belkin’s exclusive MultiBeam antenna technology

gives users maximum throughput while minimizing

dead spots for optimized video streaming from

multiple devices, virtually anywhere in your

home. Get the fastest dual-band speeds for video

streaming and gaming—up to 300Mbps (2.4GHz)

+ 450Mbps (5GHz) with this device. Users can

connect an external hard drive for easy sharing of

photos and files, and connect a printer for wireless

printing from any computer in your home through the two USB ports. Four

gigabit ports let users connect multiple computers or devices for ultra-fast

network speeds and file sharing. WPS/WPA2 encryption standards and preset

security settings get you up and running safely. One-touch Wi-Fi Protected

Setup (WPS) securely connects multiple computers and devices with the push

of a button. Users can enhance their online activities with Belkin’s integrated

apps, self-healing, video mover, print zone and memory safe.

The Imation LINK

Power Drive allows

users to move and

store data to free up

storage space on

their iPhone or iPod

touch. The drive also

lets users to restore

battery life so that they

can stay connected

longer, be able to back

up photos, videos,

and files wherever

they go. The device

must be used with

the LINK app, which

is downloadable from

online.

BELkin n750 DB wiRELESS DUAL-BAnD n+ RoUtER

Link PowER DRivE


Step up to SSD speeds and inject new life into your laptop or desktop PC with a cool, quiet solid state drive from SanDisk. With a fast, reliable SanDisk® SSD Plus, you’ll experience quicker boot-up and shutdown, quicker application response and data transfer speeds than with a typical hard disk drive1, at just a fraction of the cost of a new computer. It’s shock and vibration resistant so it’s more durable too.

SanDisk® SSD Plus

Step up to SSD speeds

SanDisk Extreme PRO® SSDPro-level read and write speedsConsistent 7/24 performance you can count on

www.sandisk.comToll-free support, call: 8000-17-87-75© 2015 SanDisk Corporation. All rights reserved.

1 As compared to 7200 RPM SATA 2.5” hard drive. Based on published specifications and internal benchmarking tests using PCMark Vantage scores)

520 MB/s*UP TO

READ

More than 28x better performance than typical HDD1

No-wait boot up and shut downFast game loads and performance

SanDisk Ultra® II SSD

Home User

EnthusiastProfessional User


Dell

tAking tHE LEAD The Shelf sits down with Shams Hasan, Enterprise Product Manager, Dell Middle East, to understand the company’s channel strategy in the commercial segment.

can you give us an overview of dell’s commercial series business in the region?Today, Dell’s experts lead the way in providing

their customers with a one-stop-shop for

macro-scale solutions, which provide them

speed with accuracy, flexibility with safety,

and control with top-notch execution of the

services that are attached to a reasonable TCO

and future protection. Dell’s product, services

portfolio, and capabilities, address the full

range of technology requirements and are now

easier to buy, use, and grow, putting anyone

in the position to be stable through constant

change. The Middle East’s rapidly developing

field of IT will see its strongest synergies with

Dell’s mission.

what has been the impact of the advent of tablets and chromebooks on the commercial laptop segment?Despite the recent contractions in the global

PC demand environment, we’ve moved into

the tablet and Chromebook markets to make

up for it. We believe if a market segment

is struggling, we must innovate and the

developments we have around the corner will

help the overall declining market get back on

its feet.

can you please elaborate on dell prosupport plus package for enterprise customers?Dell ProSupport Plus for our products is also

enabled by our SupportAssist technology. In

fact, its customers have made this the fastest

growing service in Dell history. With a solution

in hand, they’re spending up to 84 percent

less time on technical support calls and taking

far fewer steps to resolve common hardware

issues than key competitors. This reduces the

burden on IT professionals by significantly

reducing day-to-day administrative tasks.

Dell ProSupport Plus improves the

performance and stability of your critical

systems by harnessing environmental

intelligence and the appropriate

expertise for your

organisation. ProSupport

Plus not only gets you

back up and running

quickly, but also helps

you get ahead of

problems before they

happen because

Step up to SSD speeds and inject new life into your laptop or desktop PC with a cool, quiet solid state drive from SanDisk. With a fast, reliable SanDisk® SSD Plus, you’ll experience quicker boot-up and shutdown, quicker application response and data transfer speeds than with a typical hard disk drive1, at just a fraction of the cost of a new computer. It’s shock and vibration resistant so it’s more durable too.

SanDisk® SSD Plus

Step up to SSD speeds

SanDisk Extreme PRO® SSDPro-level read and write speedsConsistent 7/24 performance you can count on

www.sandisk.comToll-free support, call: 8000-17-87-75© 2015 SanDisk Corporation. All rights reserved.

1 As compared to 7200 RPM SATA 2.5” hard drive. Based on published specifications and internal benchmarking tests using PCMark Vantage scores)

520 MB/s*UP TO

READ

More than 28x better performance than typical HDD1

No-wait boot up and shut downFast game loads and performance

SanDisk Ultra® II SSD

Home User

EnthusiastProfessional User


Dell

preventive measures work for the best for

everyone. Our customers will be able to adopt

complex technologies confidently, knowing

Dell has the technological know-how to help

people be more productive and focus on

goals.

The new tech support service, combined

with SupportAssist Technology embedded in

Dell’s enterprise tablets and PCs, provides

Dell’s support staff with continuous diagnostics

of all the devices in the office, which allows

us to notify you the moment a problem is

detected.

what are the opportunities for your reseller partners?As a private company Dell has showcased

the ability to be bold, a strategy and plan for

the long-term, and our undivided attention to

our customers and the channel. While other

technology providers in the industry are

splitting apart, Dell is committed to remaining

a true source of end-to-end solutions. Our

partners choose Dell because they profit from

the efficiency, agility, and value that comes

from a single tier-1 technology source. Today

our strong go-to-market strategy crucially

executes programs with our channel partners

across the Middle East. Our focus on channel

engagement is as end-to-end as our unique

technology capability in the industry. We

focus heavily on enabling our channel through

training – these are through conventional

online content and material (available on www.

partnerdirect.dell.com), as well as regular

bespoke engagements on site. We also

support our channel on the field directly with

customers; while this is crucial to successful

sales-engagement, we are also mindful of the

opportunity for joint learning. Dell is always

watchful to ensure collateral, content, and

material proliferates and flows to the channel

and these are also conveniently available on

our partnerdirect.dell.com portal. Towards

enabling channel partners to pursue unique

aspirations that are afforded with our unique

end-to-end capability, we also have programs

and training engagements that focus on

specific technology and trend verticals. Dell’s

Solution Center (http://dell.to/1UNJHSm)

uniquely offers partners access to on-

site resources and experts who can assist

customers with proof-of-concept testing

prior to deployments in order to ensure

that the solutions work in the customer’s

environment.

could you elaborate on the recent channel activities within this sphere?Local training and enablement is a critical

component of Dell’s channel activities. Dell

has established a Solution Center in Dubai to

support all technical training requirements.

Dell’s training lab also supports better

training of Middle East partners, which is

set up as a classroom style lab for one-

on-ones and one-to-many training. Partner

training is free of charge as Dell recognises

the importance of making information

available and accessible to as many resellers

as possible. Dell is focused on making

improvements to its partner program and

value proposition on a year-to-year basis.

Partners in the Middle East can look forward

to enhanced rebates and incentives, and an

ongoing focus on rewarding expertise in the

channel through the competency model and

associated rebates for Preferred Partners.

what role does Redington play in strengthening your channel initiatives?When two forces join together, it’s the synergy

that develops, which pushes the partnership to

the next level. By covering our bases with each

other’s respective strengths, we can deliver

strong market results without compromising

on quality or scope of delivery. Redington is

important to our channel activities on many

different and all equally important levels.

what are your plans for giteX?At GITEX 2015, we hope to build relationships,

expand our customer and partner base while

showcasing some of our unique capabilities

in the IoT, security, and cloud spheres. Dell

will showcase its latest portfolio of end-to-end

software and technology solutions designed to

help customers of all sizes integrate, optimise,

and automate their infrastructure, applications,

and IT service delivery and management. The

vast majority of companies and organizations

could benefit highly from this. It is anticipated

that Dell will be announcing some key product

launches during GITEX this year which

overlaps with Dell World; the company’s annual

main event that brings together technology

and business professionals who are crafting a

vision for the future of their enterprise. It’s the

kind of vision Dell bases its reputation on, one

made of pragmatic and beneficial origins.

This year Dell’s GITEX participation will be a

unique channel led engagement. For the first

time ever the Dell stand will be led by our

partners to show their importance to us. In this

unique platform Dell aims to also showcase

their local talent and presence through their

channel network.

“Dell’s training lab also supports better training of Middle East partners, which is set up as a classroom style lab for one-on-ones and one-to-many training.”


Products from Dell

Dell UltraSharp 32 HD 4k MonitorThe Dell Latitude 7000 series, is one of the latest entrant under Dell’s

Latitude series which is designed for business users.

Devices under this series feature a soft- touch paint finish and woven

carbon fiber on the exterior, and a Tri-metal chassis magnesium alloy

underneath the surface, the Latitude 7000 series is designed to survive

challenging physical environments.

It also has touch-enabled displays which offer optimal viewing

experience, touch sensitivity, brightness and durability with the edge-to-

edge Corning Gorilla Glass NBT.

The device sports data protection and encryption for data across

all endpoints, including external media and in public cloud storage. It

is equipped with Dell-unique Intel vPro capabilities for remote BIOS

management and hard drive wipe, even when your device is powered off.

The Latitude 7000’s midrange configuration is built around an Intel

Core i5-4310U processor, 4GB of memory and a 128GB solid-state drive.

Available models include Core i7 processors, high-capacity hard-disk

drives and solid-state drives with up to 256GB of storage.

One of the top products under Dell’s monitor offerings is the Dell UltraSharp 32 HD 4K

monitor - UP3214Q. Whether it’s video editing, CGI animation or application and game

development, this monitor lets users work with fine details in mind.

The device promises four times the resolution of Full HD and has a high pixel density,

and reveals the tiniest details in videos and images. It has a 31.5-inch screen, giving you

more room for your biggest projects. It also features the PremierColor, the UP3214Q offers

impressive color accuracy and high-end professional features.

The Dell UP3214Q also allows for more flexible viewing and connectivity. You can tilt,

swivel and adjust the height of your monitor which gives users comfortability in the way they

work. You can also get extensive connectivity with HDMI, DisplayPort, mini-DisplayPort, USB

3.0 and a 6-in-1 media card reader.

It also sports features such as the PowerNap, which manages power consumption

enabled through the Dell Display Manager to either dim the monitor to the minimum

brightness level or put it into sleep mode when it is not in use.

Dell Latitude


Products from Dell

Dell optiPlex Dell workstations – PrecisionDell OptiPlex is a range of desktop computers ideal for growing business or

large-scale enterprises.

The OptiPlex desktop family consists of the 23-inch OptiPlex 9020

Desktop, which is equipped with the 4th Gen Intel Core i5 up to the Intel Core i7

processors.

It uses Windows 8 Pro or Windows 7 Professional and can power up a

desktop that is ready for work. It has plenty space for data storage and has a

solid-state drive (SSD) or high-performance solid-state hybrid drive (SSHD). The

machine allows for heavy multi-tasking as to 32GB of high-bandwidth Double

Data Rate 3 (DDR3) memory.

Users can also connect using onboard Gigabit Ethernet (GbE), optional

Wireless LAN or optional Bluetooth. Support fast data transfers with native high-

speed USB 3.0 support.

Dell Precision Workstations are devices intended as workstations for CAD, Architecture

and/or CG professionals, or as small-scale business servers.

One great devices under this collection is the Dell Precision Tower 5810 Workstation.

The device is Windows 7 Professional and Windows 8.1 Pro capable. The Fixed

Workstation is powered with the Intel Xeon processors, the workstation allows smooth

operations even for the most demanding and interactive applications. It delivers up to

5.5x higher graphics performance than previous generations on SolidWorks, 3.7x on

CATIA, 5.5x on CREO, 6.8x on MAYA and 3.6x on Siemens NX.

The Dell Precision collections has a number of high-performing and fully

customizable devices under the Fixed Workstations and Mobile Workstations series.


intel insidequick start OutsiDE

4x faster wake upthan a 5-year-old pC

Processor specification: <500 ms resume from sleep, with OEM enabled OS, e.g. Windows 10 Modern Standby4x Faster Resume measures and compares time for system to resume from standby© 2015 Intel Corporation. Intel, the Intel logo, Intel Core, Intel Inside, the Intel. Experience What’s Inside logo and Intel. Experience What’s Inside are trademarks of Intel Corporation in the U.S. and/or other countries.

up tO


how has the tablet market developed in the region? what are some growth drivers? Tablets have seen a rise in demand ever since

users have had the access to smart devices. The

increased ease of usability has completely changed

the landscape of personal systems and a new

technological ecosystem has evolved.

what kind of growth have you seen for the surface business in the region?Since its inception, the Surface family of devices has

experienced active response. This is especially true

among the enterprise user community. We find that

the Surface has seen a rapid adoption pace in the

enterprise market. The elite design and powerful

configuration adds an edge to this performance

oriented commercial tablet device.

how will the open channel strategy accelerate the market penetration? The Open Channel program will add the much

needed “breadth” to Surface business. As the

business was confined to a restricted channel, the

open channel partners will significantly add value in

BEnEAtH tHE SURFACEFadi Farhat, Gulf Distribution Manager, Microsoft Gulf, discusses trends in the regional tablet market and prospects with the company’s Surface range of products.

supplying the product to a wider customer base.

By opening up the customer base in this way,

the market penetration of the Surface will be

accelerated.

what are some initiatives planned so that resellers can take maximum advantage of these opportunities? “Surface Club” will be an exciting incentive for

the resellers. The Club will provide rewards and

incentives that will definitely create a buzz in the

market. On top of it, resellers will be provided special

go-to-market support enabling them to create a

solution-based selling approach for their customers.

how can resellers enhance their offerings so that they can successfully sell surface? Surface products come with a wide range of

accessories. These accessories present an

opportunity for the reseller to create bundle

promotions that will not only drive the demand

from an unit perspective, but will also let the user

experience the entire range of Surface product

offerings.

Microsoft

Issue 0814 www.redingtonmea.comFor more information, please write to [email protected]

Surface Pro 3At 1.76 pounds, the 12-inch Surface Pro 3 has all the power

and performance of a premium laptop in a thin and lightweight

design. It also comes with the Surface Pen, which delivers a

natural writing and drawing experience.

Featuring a 12-inch display, Surface Pro 3 is the thinnest

and lightest in Microsoft’s Pro family.

Surface Pro 3 runs Windows 10 perfectly and users can

use all the touch apps and desktop software such as Microsoft

Office. Write directly on web pages with Surface Pen in the

Microsoft Edge browser and ask Cortana to remind you about

an important event. Surface Pro 3 also has a 4th generation

Intel Core processor, which delivers blazing-fast performance.

Offering unmatched versatility, you can go from tablet to

laptop in a snap with the multi-position Kickstand and Surface

Pro 3 Type Cover.3 Magnetic stability keeps the Surface Pro

3 Type Cover steady, so users can work just as comfortably

on their lap as at their desk. Plus, they can easily connect their

peripherals and transfer files via a full-size USB 3.0, microSD

card reader, and Mini DisplayPort.

Products from Microsoft


CLoUD ConnECt The Shelf talks to Jeetendra Berry, Vice President, PPS and COMP, Middle East, Redington Gulf, on how partners can grow their cloud market share.

could you give us an overview of Redington’s volume business?Redington Volume Distribution is the largest broadline

distributor in the Middle East region in terms of turnover,

number of units sold, channel and product breadth and

depth. The division distributes over 69 product categories

with multiple variants for each category from over 28 global

IT vendors. Redington Volume division transacted with over

1950 plus active partners across Middle East during the

previous year FY 14-15 with almost 24 percent of partners

increasing their transaction value year-over-year.

how does Redington reinforce microsoft’s business in the region? Through our presence in UAE, Qatar, Kuwait, Oman and

Bahrain with local sales offices and experienced team, we

are well positioned as Microsoft’s regional distributor for their

cloud service offerings, providing them a leverage of cost

and time to market by maximising channel reach and helping

them build scale.

as a distributor, what is the value addition you are offering for microsoft’s cloud products? In addition to the conventional value adds of credit, financing,

logistics and partner management, we now need to play the

role of a ‘trusted advisor’. We will continue to help channels

to vet the various cloud offerings, provide training and

enablement, marketing, sales and technical support and

guide their choices with scope for consolidated billing. We

need to hand hold and mentor channels to reach out and

secure efficient scalable access to SMB organisations, which

is key to succeed in the cloud environment.

for a partner who is interested to come on board, what are the incentives they can look forward to? We incentivise our partners’ business through Redington

Cloud Club. This promotion is primarily focused on cloud

product offerings such as Office 365, Azure and CRM Online.

It is a well thought out promotion created to entice all the

stakeholders of the business, be it partner distributor,

partner reseller or partner resellers’ sales team. The idea

was to encapsulate all the benefits such as incentives,

rewards, trips, training, and migration services, under one

promotion. This way the promotion offers benefits to all

and can help in influencing decisions.

as a distributor how do you groom your partners to go to the next level? We do this by encouraging our partners to invest in

Microsoft Partner Network and achieve certifications,

which differentiates them in the market and advertise

their specialisations, opening them for new business

opportunities. We will help partners make the right

choices and be a one-stop-source for them to select

their pick from across a suite of diverse vendor cloud

offerings.

how do you see the cloud market shaping out within the middle east over the next couple of months? With declining oil prices and uncertain economy, cloud-

based solution is the answer to customers looking

to upgrade their IT. This world will see 90 percent of

commercial apps and 70 percent of CIOs adopting the

cloud-first strategy by 2016. In this region, the cloud

adoption evolution model may vary, which will be a

hybrid cloud with combination of public and private

cloud, depending on the customer’s workload need for

an efficient environment. Public cloud will be preferred

for standardised workloads such as e-mail, testing,

development, collaboration projects (PaaS), incremental

capacity for peak load times (IaaS), SaaS applications

with well-implemented security strategy. Private cloud

will be preferred where control, security and data privacy

are paramount for business data and applications.

As customers increasingly trust the cloud and as the

services offerings become standardised, there could be

a shift of such services from private to public cloud.

Microsoft

Issue 0816 www.redingtonmea.comFor more information, please write to [email protected]


intel insideMORE GAME OUTSIDE

Intel-powered devices deliver the next level of performance. FASTER, SHARPER, MORE POWERFUL

© 2015 Intel Corporation. Intel, the Intel logo, Intel Inside, the Intel. Experience What’s Inside logo and Intel. Experience What’s Inside are trademarks of Intel Corporation in the U.S. and/or other countries.


kEEPing tABS Talking to The Shelf, Deepak Bhatia, Sales Director, iLife, elaborates on the company’s go-to-market strategy and regional channel plans for the next couple of months.

can you give us a brief overview of the tablet and smartphone market in the middle east? The Middle East and Africa tablet market - which

includes 2-in-1 devices - posted flat growth of 0.3

percent year on year in Q2 2015, according to the

latest figures.

A total of 4.05 million units were shipped in

Q2 2015, with tablets growing 0.1 percent year on

year to total 4 million units. The 2-in-1 market grew

17.6 percent over the same period to make up the

remaining 50,000 units. For the first half of the year,

the overall market shrunk 3.2 percent year-on-year,

which compares unfavourably to the 59.6 percent

year-on-year growth recorded in the corresponding

period of 2014.

The tablet market, which is nearing saturation

point in many countries, is being cannibalised by

the emergence of smartphones boasting large

screen sizes. The market share of large-screen

smartphones is increasing and also 2-in-1 devices

have shown positive growth.

The growth of Windows will be spurred by

greater adoption of tablets

and 2-in-1 devices in the

commercial segment.

Businesses will find it easier

to incorporate Windows into

their existing IT infrastructures

iLife

and corporate cultures rather than introduce a new

OS hub just for tablets, thereby enabling them to run

the same OS on both PCs and tablets. We also expect

the share of 2-in-1 devices in this market to grow from

around 1.2 percent currently to 3.3 percent by the

end of 2016. The education sector will be pivotal to

the growth of this form factor. We are seeing a steady

increase in the adoption of 2-in-1 devices in this sector,

primarily as a result of government-driven initiatives.

I-Life is one of the few tablet vendors that

continues to grow in a declining market. Our wide

range of products – including plenty of

low-cost offerings – are proving popular

in a growing number of regions and it is a

brand that performs well in the adjacent

smartphone and 2-in-1 category.

Smartphone shipments are set to

total 155 million units in 2015 after

increasing 66 percent year-on-

year during the first quarter

to reach more than 36

million units.


iLife

Smartphones accounted for 63 percent of the

handsets shipped in the Middle East during the

quarter and 47 percent in Africa. This comes at

the expense of feature phones, which suffered

year-on-year declines of around 20 percent in

both regions and will make up just 27 percent of

the overall MEA handset market by the end of

2019.

what are some of the driving factors that have contributed to the growth of this market regionally?Today we are in an era where youth across the

region have not only one smartphone, but a wide

range of mobile devices – including laptops,

tablets, 2-in-1 and increasingly wearable devices

as well such as smart watches, smart glasses, and

even smart clothing.

When the first smartphones were launched

in the mid-to-late 2000s, they were promoted

to manage email, maps, and store music. But

since then, mobile devices and mobile apps have

evolved significantly – tracking our personal

health and fitness, providing a new range of

government services, and serving as the “third

screen” for consuming multimedia and messaging

people.

Mobile device take-up in the region is being

driven by two key factors: strong broadband

network infrastructure, and the rapidly-emerging

Internet of Everything era.

what are some of the opportunities in the region?I-Life sees growth opportunities across the region

for lifestyle products. We are aligning ourselves

with the market demand to offer the best possible

solutions through our new range of products

including 4G smartphones as well as tablets with

Android 6.0 Marshmallow, Intel 2-in-1 devices and a

variety of wearable products.

from i-life’s perspective, what have been some important highlights over the last few months?I-Life Kids Tablet WIFI which was launched

beginning of 2014 has been one of the most

successful products in the Middle East in the

tablet category.

Recently we have launched the advanced

version of Kids Tablet which comes with

3G calling, SOS function, child tracking and

complete parental control.

Also, we have launched the new ZED BOOK

10.1 inch which is an all-in-one device that can be

used as a tablet, notebook and smartphone.

The ZED BOOK comes loaded with Dual

Operating system that supports Android,

Windows and supports 3G Phone calling.

what are some of the competitive advantages of i-life’s products? what are the differentiated features that appeal to the customer?

I-Life is serious about product design, a rarity

in the mobility business. All our products –

including tooling – are designed in-house, from

the ground up. These factors are key in ensuring

that every I-Life product is consistently of the

utmost quality, reasonably priced and unique.

We are known for developing unique lifestyle

products such as Kids Tablet, smartphones, ZED

BOOK, and other smart devices.

how do you plan to expand into the regional market? can you elaborate on some of the initiatives that are planned to help achieve this? I-Life is a well-established brand in the UAE,

GCC, Egypt, Jordan, Palestine, Iraq and CIS

markets.

In Q4 15 and 2016 we plan to increase our

focus in emerging markets such as Africa, Nepal,

Bangladesh and Sri Lanka.

what kind of response have you observed for your wearable tech products? are there plans to introduce new product lines? Global wearable technology market was worth

$750 million in 2012 and it is expected to rise by

a compound annual growth rate of 40.8 percent

through to 2018. Additionally, the number of

wearable units shipped annually is forecasted to

increase from 33 million units shipped in 2015 to 148

million units shipped in 2019.

I-Life entered the wearable segment beginning

of 2015 with the launch of ZED Watch and ZED

Band which is compatible with iOS and Android.

These devices can be used as smartphones as

they support SIM cards. We are growing quarter on

quarter on the wearable category and response

from all the key markets in Middle East, Africa and

CIS has been extremely encouraging.

We plan to launch the Kids Watch by end of Q4

15 which has unique functions such as one touch

SOS calling and online child tracking functions.

There are some more lifestyle products planned for

launch in early 2016.

can you elaborate on your channel plans for the next quarter? Our channel program further reinforces our

commitment to an exclusively indirect sales model,

and give our channel partners even more ways

to succeed while delivering superior customer

satisfaction.

Our recently launched channel program called

“LIFE” was expanded to handle a greater number

of qualified resellers, and extended to the online

channel. In regard to the remaining aspects of

the program, every authorised reseller within the

program will still be able to have increased support

and engagement from the I-Life local representative

and product marketing teams.

“I-Life is one of the few tablet vendors that continues to grow in a declining market. Our wide range of products – including plenty of low-cost offerings – are proving popular in a growing number of regions and it is a brand that performs well in the adjacent smartphone and 2-in-1 category.”


kids tab 6

Zed watch

iLife’s latest launch, Kids Tab 6, combines friendly features and cutting-edge parental

controls, SOS calling, kids tracking with GPS and comes in a durable design. With 7-inch

HD screen, it is an ideal device for kids while on-the-go or at home. The dual core 1.3 Ghz

Android device features fun and entertainment that kids love, with the security, durability

and educational content that provides parents with peace of mind. Kids Zone App

Management System allows parents to choose the apps their children have access to. Each

profile offers fully separate files, apps, web filtering, downloads, parental controls and more.

Parents can easily set time limits for play for everyday of the week in just a few clicks, check

call and SMS history and can even limit calls or block certain numbers. Parents can also use

the phone’s built-in GPS system to monitor your child’s location. Press the SOS Button to

Alert Emergency Services, in case of emergency includes up to 3 primary contacts.

The Zed Watch smartwatch has an elegant LED IPS display for a comfortable fit. Users can

express their style with changeable screen clocks. See info and alerts on an easy-to-use

interface, compatible with IOS and Android.

Lightweight and slim in design, the watch is comfortable to wear all day long. Users

can see notifications on the screen and also get straight answers to spoken questions

without removing the phone from pocket or bag. With built in pedometer, sleep monitor, and

sedentary reminder Zed Watch helps monitor your health. With 300 mAh battery, users can

go all day on a single charge.

Products from iLife


S501 g iLife’s latest launch, S501 G, is a quad-core, ARM Cortex – A53 1.3GHz supported dual-sim

smartphone. With an inbuilt 8GB storage, users need not worry about space when storing

media content such as photographs. It sports a dual camera of 2MP and 8MP AF with flash.

It supports 4G LTE and its micro SD card supports up to 32 GB external memory. Running

on Android 5.1 Lollipop, it has a long battery life and G-Sensor 360 degrees rotation. The

box comes with a USB cable, wall charger, quick guide, user guide, warranty card and

headphones.

Products from iLife

ZedbookZedbook is an affordable all-in-one device that balances value, performance and design.

It is optimized for dual operating systems – Windows 8.1 and Android 4.4 Kit Kat, equipped

with the latest Intel Quad-Core processor that works longer with more powerful battery,

3G Calling Single Sim and includes Office 365 personal with 1 TB of extra online storage.

Sporting a 1280 x 800 display and IPS technology2, it provides vivid clarity and bright color

from every angle. Surf the web, run different applications, play games and watch movies

with a powerful 6600 mAh battery. More than 6 hours of video playback time and 150 hours

of standby time is possible with this device.

Introducing the Next Generation of Gaming

HP OMEN

YEAH,YOU SHOULD BE

SCARED

© Copyright 2015 Hewlett-Packard Development Company, L.P. All rights reserved. All trademarks are the property of

Next-level performanceBlow away even the most demanding games with NVIDIA GeForce GTX 860M graphics and an Intel® Core™ i7 processor.

Game on, anywherePlay on the go for hours with a sleek, aggressive design and optimized battery life.

Conquer your keyboardSeize control with per-game assignable profiles and definable dedicated gaming keys so you never miss a move.


Introducing the Next Generation of Gaming

HP OMEN

YEAH,YOU SHOULD BE

SCARED

© Copyright 2015 Hewlett-Packard Development Company, L.P. All rights reserved. All trademarks are the property of

Next-level performanceBlow away even the most demanding games with NVIDIA GeForce GTX 860M graphics and an Intel® Core™ i7 processor.

Game on, anywherePlay on the go for hours with a sleek, aggressive design and optimized battery life.

Conquer your keyboardSeize control with per-game assignable profiles and definable dedicated gaming keys so you never miss a move.


PRiME PRintSPawel Miszkiewicz, Print HW Category Manager, Middle East Region, Dubai UAE, Hewlett-Packard, discusses the company’s latest launches with The Shelf.

what are some highlights that we should be on the lookout for from hp during this year’s giteX? In the spring of 2015, HP introduced new printer

devices with JetIntelligence. This is the next

generation of devices and solutions and services

to adapt to the trends in today’s changing office -

more pages, more performance, more protection.

With the fall 2015 releases, HP will continue what it

has started with our spring 2015 introductions.

HP is extending the innovation of original HP toner

cartridges with JetIntelligence to customers who

need monochrome printing with the addition of

precision black toner. Precision black toner offers

precise toner placement for black and white

printing, leading to higher page yields per cartridge.

performance with up to 100 percent faster

2-sided printing than its predecessor. The HP

Color LaserJet Pro MFP M477 series offers fast,

dual-sided scanning and support for document

workflows, including scan to email, folder,

USB, and cloud capabilities. It also delivers

fast, best-in-class color printing performance

with up to 150 percent faster 2-sided printing

and 46 percent faster first page out than its

predecessor.

With these devices, HP is continuing its

effort to help customers secure their print

environment, from boot up to shut down, by

bringing built-in security features to the Pro

Series, such as job storage with PIN Printing.

The new printers are ideal for small work teams

with three to 10 users printing up to 4,000

pages a month.

For customers looking to enable mobile

productivity for employees, the new 400-series

printers support several mobile printing

solutions, including wireless direct and NFC

touch-to-print, as well as cloud-based pull

printing with HP JetAdvantage Private Print.

We are also launching new workgroup

devices for five to 15 users, printing up to

7,500 pages per month. The users benefit from

increased performance, protection and print

capacity of new HP Original Toner cartridges

with JetIntelligence. The new models include:

The HP LaserJet Enterprise M506 series for

monochrome printing with a 25 percent smaller

footprint and dual-sided print speeds up to 71

percent faster than its predecessor. The HP

LaserJet Enterprise MFP M527 series, which

offers monochrome printing in an MFP that

includes single pass, two-sided scanning, an

eight-inch color touchscreen control panel to

HP

what are the latest products from hp?During this GITEX we bring to the market the new

HP LaserJet 400 series printers and MFPs.

The HP LaserJet Pro M402 series - the

smallest and most energy efficient printer

in its class - is a monochrome printer that is

great for compact work spaces. The HP Color

LaserJet Pro M452 series delivers fast, best-in-

class color printing performance with up to 48

percent faster first page out than its predecessor.

The HP LaserJet Pro MFP M426 series offers

monochrome printing within an MFP built for

productivity with fast, dual-sided scanning and

support for document workflows, including scan

to email, folder, USB, and cloud capabilities.

It also delivers fast, best-in-class printing


HP

support advanced workflow, and first page

out speeds up to 33 percent faster than

its predecessor. The HP Color LaserJet

Enterprise MFP M577 series, delivers

outstanding color printing in an MFP that

includes single pass, two-sided scanning,

an eight-inch color touchscreen control

panel and optional keyboard to support

advanced workflow, as well as dual-sided

print speeds up to 43 percent faster than its

predecessor.

Last but not least we are also introducing

scanners in new models. SJ 2500 replaces

our old, best-selling SJ 5590 and our

new SJ 3500 replaces SJ 6310. Both new

models are much faster, smarter and overall

better machines.

why is security so important when looking to buy a new printer?If you follow the headlines, you’re probably

well aware of the increasing risk and

frequency of security breaches. If you

quantify the numbers, it’s clear that the risks

to an unprotected environment are indeed

significant.

Each customer needs to make sure that

his printers are not an entry point to

his network. To do this, simply protect

your network with devices that protect

themselves.

Let me explain an analogy with PCs.

There are 3 levels of security in the new

devices. If a PC starts up, the first thing it

does is load the BIOS. The BIOS is used

to ensure the hardware basics work. Next

step is loading Windows which is akin to

the printer’s firmware. Here, you want to

make sure the genuine Windows files are

loaded, and no one has made changes to it or

added a virus in it. Third level is that the PC is

actually running and being used. This is when

most people would have an antivirus software

running to prevent any intrusions. This is

comparable with the new HP Run-time Intrusion

Detection of the new Laserjet - constant in-

device monitoring for malicious attacks.

In some cases hackers try to tamper with

the PC before the virus scan software is

active. The deepest level of intrusion would

be to try to hack the BIOS. The new Laserjets

actually come with a technology that you may

know from the HP business laptops. It is called

HP SureStart. When the printer starts, it always

checks if the BIOS is the original. Secondly,

when the printer firmware is loaded, it checks

if it is a known good firmware. This would be

like checking if you use Genuine Windows.

Third level, once the printer is working

regularly, there is constant monitoring for

malicious attacks.

In case any malicious software would be

detected, the printers are self-healing and

can reset themselves to a secure state or

hold until IT can assess the potential security

threat.

HP SureStart, HP Run-time Intrusion

Detection are unique and industry leading

features for HP Enterprise FutureSmart

platforms.

how does the design of these new products sets hp apart?Our new design was first introduced with our

spring 2015 launch and two of our first models

— HP Color LaserJet Pro MFP M277 and

HP Color LaserJet Enterprise M553. These

designs have received Red Dot awards.

“For customers looking to enable mobile productivity for employees, the new 400-series printers support several mobile printing solutions, including wireless direct and NFC touch-to-print, as well as cloud-based pull printing with HP JetAdvantage Private Print.”


Products from HP

This robust printer offers unmatched print, scan, copy and fax performance plus

comprehensive security to keep information protected. The HP Color LaserJet Pro MFP

M477 series allows users to scan digital files directly to email, USP, network folders and

the cloud. Documents created with Microsoft Word and PowerPoint can be printed directly

from a USB drive. With a 10.9 cm touch screen, it is easy to manage print jobs directly at

the MFP. Administrators can easily manage devices and setting using HP We Jetadmin with

a suite of essential management features. HP ColorSphere 3 toner provides consistent,

professional quality printing at high speeds. HP Color LaserJet Pro MFP M477 series is

wireless and NFC-enabled, allowing streamlined printing from mobile devices with nearly

no set-up required for the device itself.

With lightning fast printing in a compact size, the HP LaserJet Enterprise M506 series

allows users to print quickly while conserving space and energy. Multi-level device

security helps protect from threats. Original HP Toner cartridges with JetIntelligence

and this printer produce more high-quality pages. From sleep mode, this model prints

pages in a scant 8.5 seconds in spite of the fact that it is nearly 30 percent smaller

than its predecessors. The M506 series also allows for admin control with HOP Web

Jetadmin7 to help increase business efficiency. Anti-fraud and cartridge authentication

helps users protect print quality. Mobile printing options like 128-bit encrypted wireless

direct printing from mobile devices allows users to print on the go. Print with just a

touch on this NFC-enabled device. The M506 also boasts easy access to print and

share resources via Ethernet and optional wireless networking.

HP CoLoR LASERJEt PRo MFP M477 SERiES

HP LASERJEt EntERPRiSE M506 SERiES


The HP LaserJet Enterprise MFP M527 series leads its class in low energy use, saving

the environment as well as the office’s bottom line. Print two-sided documents without

sacrificing performance slowdowns in duplexing. High-volume jobs handle themselves

with 2,300-sheet maximum input capacity. Data is protected in transit, using embedded

security features and 256-bit encryption as well as optional HP JetAdvantage Security

Solutions. Print outs are sharp, bold and crisp with precision black toner. The HP

LaserJet Enterprise MFP M527 series also provide optional, 128-bit encrypted wireless

direct printing from mobile devices with no network needed. This printer comes with a

100-sheet automatic document feeder with a single-pass and a 250-sheet output tray.

For quick printing, the HP LaserJet Pro M402 series

wakes up and prints faster than the competition.

From its sleep mode, this printer delivers its first

page in 8.1 seconds. The LaserJet Pro M402 series

helps businesses save energy with HP Auto-On/

Auto-Off technology. This compact printer fits

easily into small spaces and has an easy set-up, print and share capability with build-in

Ethernet networking. Printing can be centrally controlled with HP Web Jetadmin, with

no setup or apps required.

HP LASERJEt EntERPRiSE MFP M527 SERiES

HP LASERJEt PRo M402 SERiES

Products from HP

The HP ScanJet Pro 2500 f1 Flatbed Scanner is ideal for small and medium businesses

that want versatile, full-featured scanning for quick, ad-hoc tasks and routine jobs without

taking up valuable space and resources. This scanner can produce up to 20 images per

minute with two-sided scanning and a 50-page automatic document feeder. Instant-on

technology allows for a faster turn-around on work. A slim modern design means that the

HP ScanJet Pro 2500 f1 Flatbed Scanner can be tucked away easily. A full suite of editing

software allows users to organise and correct documents and photos on site.

HP SCAnJEt PRo 2500 F1 FLAtBED SCAnnER


Reseller interview

StAnDing tALL G. Murali, Director, Finance and Operations, CADD Emirates on business plans and market strategies for a profitable business in the region.

can you give us a brief overview of cadd emirates’ business in the region?CADD Emirates is an ISO certified leading IT systems

integrator in UAE, backed with strong technical and

sales resources, offering a wide range of solution to

all verticals. The company has been operating in the

region for over two decades. With business in UAE

and Qatar, the company continues to handle turnkey

projects. CADD Emirates believes in the adage ‘our

customers’ success, is our success.’

which are the verticals you focus on?We have won major deals across verticals such as

educational sector, AEC market and government

sector. These sectors continue to be important for us.

how do you stay differentiated in a highly competitive market place? CADD Emirates has been successful over the

last two decades because it continues to meet

customers’ expectation in terms of services and

deliverables. We always give high importance to our

customers’ experience when they come to us for IT

solutions. We completely understand our customers’

business, challenges they face and equip them with

the state-of-the art IT solutions to be successful in

their industry. We also offer the best of our post-sales

services to protect the investment and the trust

customers have on us. Additionally, our range of

solutions portfolio is also another key strength that

differentiates us from our competition.

could you discuss the breadth of your product portfolio?We offer end-to-end IT solutions ranging from

infrastructure, networking and security, hospitality

and complete IT software solutions including CAD

and engineering.

are there plans to expand your market presence?Yes, the company has strong plans to expand

geographically as well as into new lucrative market

segments in the coming years.

what is the business objective for 2016?2016 is a crucial year for our company and we aim to

have stronger growth to support our long term plans.

what are some plans in the pipeline to help achieve this?We have been working on adding new products,

solutions, services and addressing new vertical

segments.

what kind of support does Redington offer you as a partner? Redington is one of our oldest and strongest partners

with their industry expertise, end-to-end supply

chain management and value-added services. We

have been interacting with both Volume and Value

divisions for the Corporate Solutions portfolio.

“We have been working on adding new products, solutions, services and addressing new vertical segments addressing new vertical segments.”


Redington perspective

CHAnnEL PERSPECtivE: BAHRAin, kUwAit, oMAn & QAtARHeading the sales for Redington Gulf, Volume & Telecom Division in Bahrain, Kuwait, Oman and Qatar, Ravishankar H shares his take on the evolving market dynamics in these countries.

countries engaging with over 300 partners.

This is in addition to our warehouses and

service centres.

Our primary focus in these countries has

been the reseller and retail segments. Kuwait

and Qatar have an equal mix between reseller

and retail segments whereas in Oman and

Bahrain the inclination is more towards retail.

We have recently started catering to the

corporate segment with the addition of new

contracts in the PC and Tablet space.

We hope to work closely with our partners in

Bahrain, Kuwait, Oman and Qatar to meet their

end-to-end requirements.

The past 12 months have experienced a rapid

decline in crude oil prices, which has not been

pleasant news for economies reliant on oil sale.

Overall the four markets (Bahrain, Qatar, Oman

& Bahrain) have shown resilience and have

managed moderate growth thus far. The PC

market size has also maintained itself at around

200k units a quarter and smartphones showing

unit growth quarter-on-quarter.

Redington Gulf has had local presence in

these four countries and continues to remain

positive on the prospects of these economies.

Today, we have in-country teams for Redington-

Volume & Telecom Division in the four


than a 5-year-old PC

UP TO

12X BETTER HD GRAPHICSSoftware and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance.

Testing: Measured using 3DMark* Ice Storm 1.2 Unlimited—a 3D graphics benchmark that measures 3D gaming performance. Find out more at www.futuremark.com.

Systems Configurations: Systems Compared: Intel Reference Platform vs. 5 year old PC. Intel Reference Platform is an example new system. Products available from systems manufacturers will not be identical in design, and performance will vary. Intel Reference Platform: Intel® Core™ i5-5300U processor 15 W thermal design power, (up to 2.9 GHz, 4T/2C, 3 MB cache), 8 GB (2 x 4 GB) LPDDR3-1600 , Intel® HD Graphics 5500, 180 GB Intel® SSD, Intel® Graphics Driver 10.18.10.3960, Intel® Rapid Storage Technology v.10.0.22.5-year old PC: Intel® Core™ i5-520UM processor (up to 1.86 GHz, 4T/2C, 3M cache) on Acer Aspire One* 1830T-3721. 18W thermal design power. BIOS: Insyde v.1.11*, Graphics: Intel HD Graphics (driver v. 8.15.10.2104), Memory: 8 GB (2 x 4 GB) DDR3 1333 Mhz, HDD: Seagate* 500 GB, OS: Windows* 7 Ultimate 6.1 build 7601.

© 2015 Intel Corporation. Intel, the Intel logo, Intel Core, and Intel Inside are trademarks of Intel Corporation in the U.S. and/or other countries.

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