THE SHARDANSA Practice Newspaper of the Department of Mass Communication, Sharda University

Greater Noida, Monday, 1 September, 2014Volume 03, No. 04

LONG LIVE INDIA: Mr. P.K.

Gupta, Chancellor of Sharda

University, hoists India’s flag

during 68th Independence Day

on Aug. 15.

Blood donation camp a big successBy Pratik Rimal

GREATER NOIDA: Sharda Hospi-tal’s Blood Bank organized a blooddonation campaign on Aug. 27. Itsaw an impressive number of volun-teers coming forward for the noblecause.

The campaign, which was sup-ported by Manavta Cancer Founda-tion, carried the slogan, "You do notneed to be a doctor to save lives. Do-nate blood." Around 350 nationaland international students of ShardaUniversity turned up. However, only85 donations were accepted as perrequirements.

"We have registered the names ofwilling donors and we will call themwhen required," Rahul Singh, presi-dent of Manavta, said, adding thatthis was "one of the most successfulblood donation camps in the univer-sity so far".

The foundation is an NGO and apart of Manavta Trust which worksmainly in dental and medical hospi-tals in Delhi NCR and neighbouringstates.

Dr. Seema Dua, in charge ofSharda’s Blood Bank, said suchcamps are organised from time totime. Various student groups lendtheir support for the cause. This timeit was Manavta which mobilised stu-dents throughout the campus.

According to Dr. Nazrul Islam,superviser of Sharda Hospital, an-other camp will be organised in thenext 15 to 20 days.

Donors who got tattoos duringthe last six months and those havinga history of jaundice and tuberculo-sis were not allowed to donate blood.

The donation also ensured that itmet with international criteria.

According to the American RedCross, a donor should not be lessthan 17 years old and weigh a mini-mum of 50 kg.

Similarly, anybody who donatedblood in the past three months is alsonot considered.

As part of its gratitude and en-couragement towards the donors,Manavta issued a blood donor card.

Prof. Vijay Gupta, the Vice Chancel-lor, has promised to give attendanceof a class/period to students whoshow their donor card.

Rahul Singh also spoke of e-blood, a concept which provides free‘blood insurance’ to the donors.Under this scheme, a donor is issueda card which will allow him to seekblood for his or her family andfriends for the next three years.

"I am donating blood, and I willdonate again," a student pursuingBJMC said. "I appreciate donors asthey are life savers," he added. TheWHO states that while India needsabout 8.5 million unit of blood annu-ally, the collection, however, tends tobe below five million units.

(With input from Hu Feng & Ankit Yadav)

Students queue up to donate

blood at Sharda Hospital on

Aug. 27. (Right). Volunteers

pose with a campaign poster

(Photos by Kashish Narchal and

Ankit Saroha)

1

INSIDE

q Interview: Planning andImplementation integral todevelopment, P2

q No need to panic aboutEbola virus: P2

q Photo feature: Shardacomes back to life, P3

q Problem of governance aglobal issue: P3

qDijju Darling, P 4

q Student Columns: P4

q Talk of Sharda P 4

Nepalese students rally against rapeBy The Shardans Team

GREAT NOIDA: The Nepalese StudentUnion of Sharda University organizeda silent rally on Aug. 29 to condemn therape of a 19-year-old Nepali girl whowas raped by five men in South Delhion Aug. 24.

Counselor of the Nepal Embassy atDelhi, Mr. Rajendra Shrestha said thatthe police has been quick to act andthey have already arrested four accused."So far, three men and a woman recruit-ment agent have been arrested," Mr.Shrestha said. The victim, a resident ofKathmandu, was lured by the agentfrom Darjeeling who promised to helpher get a good job in Delhi.

The rally saw an impressive numberof participants from the Nepalese com-

munity, carrying placards which read,"It was her, next time it could be us,""Respect Women", amongst others. Thestudents assembled in front of MandelaHostel and circled the campus. RosnaBista, one of the participants said, “Wecannot imagine the extent of what a vic-tim might have been through.”

At the end of the protest,Pratik Rimal, who conceptu-alized and coordinated theprotest, addressed the stu-dents, "We are here not justto condemn the rape of aNepali girl. We are here tocondemn the whole mentalityof men who look at womenonly as a sex object".

"Men should respectwomen and love them.

Women are as equal as men. If a man canlive free, so can a woman. However, bothshould realize that freedom comes withresponsibility ," Rimal added. While can-dles are lit to mourn the death of a person,the rally lit candles to "signify that wewant rape to be dead from our societiesand minds," Rimal said.

Nepalese students at the rally

The Shardans - P1 - 01 Sept 2014:Landmark 9/1/2014 11:42 AM Page 1

THE SHARDANS Greater Noida, Monday, September 1, 20142

Planning and Implementation integral to development

Professor Dr. Shovan K Saha, Dean, School of Architecture and Planning and School of Art,

Design and Media Studies, is an expert in the field of town planning. Dr. Saha finished his PhD

from Kyoto University, Japan, in 1992. Apart from working with ministries in India and

Afghanistan to help structure and restructure cities, he also has provided insights in order to

help build curriculums. In 2002, Dr. Saha was an advisor to the Institute of Engineering, Trib-

huvan University, Kathmandu, Nepal, for establishing PG program on Urban Planning. Likewise,

he also was an advisor to NTNU, Trondheim, Norway, for designing curriculum for Masters pro-

gram of Urban Ecological Planning (2004).

Mass Communication students, Shamim Zakaria and Priyamvada Budhalakoti spoke to Dr.

Saha about various issues of town planning. Excerpts:

INTERVIEW

Noida and Greater Noida werebuilt as extension of Delhi. As a re-sult, the areas have been developingrapidly. However, do you think thatour development is heading the rightway?

Although cities are developingrapidly, we have failed somewherein planning and execution of plans.For example, before constructingroads, trees need to be planted. How-ever, we are doing the opposite.Greater Noida itself. Greater Noidahas good black pitched roads. How-ever, one can hardly find trees in be-tween the lanes.

Even Sharda cannot stay awayfrom this. Right now, the university'sbuildings cover a large portion of thearea. As a result, in this academicyear, we are planning to plant moretrees to make the University green.

Noida, Greater Noida and all ofDelhi NCR lie on the high risk zone-IV for earthquake. What safety meas-ures should one take while planningcities in such vulnerable areas?

We can neither predict the occur-rence nor the intensity of an earth-

quake. However, we can reduce itsimpact by constructing earthquakeresistant buildings and also by ensur-ing there are sufficient open spacesto run for during real earthquakes.Moreover, we should have mockearthquake drills not just for rescuemissions, but also for safety. Weshould work to reduce the amount ofpanic people comethrough during a realearthquake to reducecasualties.

Noida andGreater Noida havewell developed publicinfrastructure. How-ever, not many areusing it to its opti-mum.

Planning and im-plementation (enforcement) are inte-gral parts of development. Abeautiful planning goes awry if thereis no implementation. Indeed, Noidaand Greater Noida have modernpublic infrastructures but we havenot been able to use it to its fullestbecause of two reasons. Firstly, the

citizens are carefree (people do notfollow traffic rules for example).Secondly, concerned authoritieshave not been able to enforce therules effectively.

I come from the Delhi-GreaterNoida expressway to office. On theway, I see students from reputed uni-versities crossing the roads in the

middle of nowhere.These students do notrealize that they arehighly vulnerable toaccidents. To avertsuch situations, weshould work to buildfootbridges and use itto its optimum. InDelhi, there are a lotof footbridges, whichare seldom used. As aresult, it becomeshome to numerous

anti-social activities. However, in developed coun-

tries, subways are fancy and inviting.They also have small shopping zoneswhich tends to attract pedestrianswhile avoiding accidents.

The recent judgment by the Na-

‘Noida andGreater Noidahave modern

publicinfrastructures

but we have notbeen able touse it to the

fullest’

The Shardans Team

Ebola virus has been declared amedical emergency worldwideby the World Health Organiza-tion, as it has spread across anumber of countries in Africa.The 2014 West Africa Ebola out-break has affected countries likeGuinea, Sierra Leone, Liberiaand Nigeria.

Since Sharda University hasstudents from around 40 coun-tries studying here, the authori-ties recently issued a generalcircular about the virus and ways

to prevent its outbreak.A team of reporter's from

The Shardans spoke to ShardaHospital Superintendent Dr. Sid-dhyartha Mukherji about Ebolaand preparation of the hospital inhandling any such case.

Dr. Mukherji assured thatthere has been no such reportedcase in India till now. Hence nocause to panic. The flights land-ing in India from Africa andother places are being screenedat the airport first and any stu-dent arriving on Sharda campusis then being screened at the hos-

pital. None has tested positive ofthe virus so far.

Dr. Mukherji explained thetransmission of the virus, saying,it spreads through exchange ofbodily fluids, like blood, sweat,saliva and so on. It is not an air-borne virus. He further empha-sized on its symptoms, stressinganyone having or experiencingfever, headache, diarrhea, weak-ness, vomiting, joint or musclepains, sore throat, rashes or lackof appetite should get them-selves checked.

Doctors are spreading aware-

ness of the disease to people as aprecautionary measure and ap-pealing to them to avoidcrowded places, wash hands fre-quently with soap and sanitizerand to disinfect the surround-ings. Dr. Mukherji believes withproper awareness about Ebola,the disease could be avoided andunnecessary panic can becurbed.

(Based on reports submitted byMehwish, Ashwani and Chan-

dan; edited by PriyamvadaBudhalakoti)

No need for panic about Ebola virus

TOWN PLANNER: Professor Shovan K. Saha

tional Green Tribunal bans con-struction activities around the OkhlaBird Sanctuary. What do you whatare your views on it and what are theimplications of such judgments andhow does it impact the development?

Yes, this is a little bit debatable.These areas were developing and arecontinually developing; long beforethe Order of the Tribunal. Instead ofsaying a 10 km radius, concerned au-thorities should have identified areasthat were to be untouched during de-velopment. The judgment affects a

lot of people who have invested theirmoney in the areas.

However, mandatorily construc-tions, companies should seek per-mission from authorities inaccordance to the law. They shouldalso be careful about environmentalacts such as the Environment (Pro-tection) Act, 1986. Environmentalimpact study should be done to re-duce environmental damages.

Apart from having a coordinatedteam for development, the govern-ment should also rely on consultantswhen their knowledge seems finite.

WATCHFUL: Dr. Siddhyartha Mukherji

CAMPUS RECRUITMENT: The Indian Navy visited Sharda University to recruit B. Tech students under the

University Entry Scheme. Around 350 students were interviewed. Students from other campuses also participated.

Some students were shortlisted by a panel of six members headed by Lt. Cdr. Smriti Tripathi. They would directly

be called for SSB interview. The package offered is around Rs. 9 Lakhs along with other perks and facilities.

School Of Dental Sciences

observes Oral Hygiene DayThe Shardans Team

GREATER NOIDA: The Depart-ment of Public Health Dentistry incollaboration with the Department ofPeriodontics celebrated Oral Hy-giene Day in School of Dental Sci-ences, Sharda University, on Aug.1,2014. The aim for observing this daywas to spread awareness about theimportance of oral health.

The day was celebrated byspreading awareness among schoolchildren and general population byusing 3D Projectors to display toothbrushing and flossing methods. Indifferent counseling booth's correctmethods of brushing and flossingalong with proper dietary habits

were taught. This was followed byvarious activities such as quiz com-petition and prize distribution forsuch activities conducted.

Dr. Jagadeesh H.G, Dean ofSchool of Dental Sciences, ap-plauded the team of Dr. M. Sid-dharth, Dr. Swati, Dr. Alankrita, Dr.Kuldeep, Dr. Prashant and young in-terns. He also appreciated the effortsof the Department of Public Healthin spreading awareness.

Another event was organized bythe School on July 19, 2014, titled,Multiunit Abutment and Titled Im-plants, by the Department ofProsthodontics and Crown andBridge, in association with the SarkHealthcare Pvt. Ltd.

The Shardans - P2 - 01 Sept 2014:Landmark 9/1/2014 10:43 AM Page 1

Greater Noida, Monday, September 1, 2014 3THE SHARDANS

By Shamim Zakaria

GREATER NOIDA: The 63acre University premises wasdesolate for more than threemonths. As students, both soph-omores and freshmen steadilystarted to return back from theirsummer vacation, the Univer-sity turned back to life.

Now, students are foundeverywhere – from coffeeshops to playing grounds, todoing their registrations for thenew academic session.

Although the classes beganfrom August 20, orientationprogrammes for newly admit-ted students were held at vari-ous schools starting fromAugust 9.

The School of Art, Designand Media Studies (SADMS)and School of Architecture andPlanning (SAP) organized ajoint orientation program. Theevent was attended by Prof. K.Kapadia, former Dean ofDelhi’s School of Planning andArchitecture, and Ms. ArfaKhanum, Anchor Rajya SabhaTV (formerly of NDTV).

The duo urged the studentsto harness their creativity andtheir ability to think 'out-of-the-box'. Journalism and architec-ture both required tothinkcritically and creatively to anyissue, they said.

Prof. Kapadia intrigued stu-

dents by his speech where heshowcased his own creativity.

Ms. Khanum, on the otherhand, gave a glimpse to every-day journalism. In her speech,she highlighted the challengesand prospects of journalism.She encouraged the students tobe sincere and dedicated towhatever they pursue in theircareers.

Vice Chancellor Prof. VijayGupta; Prof. Shovam Saha,Dean, SADMS and SAP; Dr.Harsh Dobhal, head, Depart-ment of Mass and Communica-tion; Mr. Hari Dev Arya,advisor to the department; MsMamta Lal, head, Departmwentof Design; and Prof. B. Bhat-tacharya, Controller of Exami-nation; welcomed the studentsthrough inspiring speeches.

The School of Law warmlywelcomed its new batch of stu-dents by organizing an orienta-tion programme on 11th Aug.The event was chaired by thevice chancellor. The highlightof the event was an oath takingceremony in which all law stu-dents took oath to abide by theirresponsibilities as a law stu-dent, as well as promises to up-hold truth and justice, andexpressed their allegiance to-wards rule of law and law of theland.

- With inputs from Priyam-vada Budhalakoti

Back to life

Problem of governance ‘a global issue’By The Shardans Team

GREATER NOIDA: “The best solution to

the problem of governance is least cost, re-

sult-oriented job definition and supervision

on performance and deliverables,” said Dr.

K.C. Chakrabarty, former Deputy Governor

of the Reserve Bank of India (RBI).

Speaking at a seminar at Sharda on Aug.

22, Dr. Chakrabarty said that the problem

of governance is a global issue and it could

only be tackled through collective efforts of

the society. “It will help India to become the

super power that the current government is

aiming at.”

Dr. Chakrabarty was on the Sharda

campus to inaugurate a day-long seminar

on "The need of maximum governance with

minimum government for economic reju-

venation of the country". The seminar was

also addressed, among others, by the Chan-

cellor Sharda University, Mr. P. K. Gupta.

Dr. Chakrabarty said, “the country

needs to grow at a rate of 10% in the next

20 years to sustain its existence in the

world.”

The Union Government has embarked

upon revival of India’s growth story of de-

velopment by economic reforms to improve

business sentiments, inflation management,

revival of manufacturing sector, develop-

ment of infrastructure, comprehensive en-

ergy policy and emphasis on

E-Governance. Implementation strategy

powered by skill, scale and speed for real-

izing the growth by way of improving effi-

ciency, transparency and reliability of gov-

ernment services to business and citizens

has been planned.

Taking a cue from the above, the De-

partment of Corporate Affairs in association

with School of Business Studies of Sharda

University organized this one-day seminar

to create awareness and sensitization for the

vision.

Chancellor Gupta said “Our prime min-

ister’s vision towards aggressive growth of

the economy should be a mandate for every

citizen. This seminar is an initiative by the

university to stand along with the national

vision.” The seminar was attended by more

than 250 participants including govern-

ment, industry experts, professionals, aca-

demicians and students.

VISIONARIES: Chancellor P K Gupta felicitates

Dr. K.C. Chakrabarty, former Deputy Governor of

RBI, at the one-day seminar held at PGDM

Building on Aug. 22. Prof. Vijay Gupta, the vice

chancellor, looks on. (The Shardans photo)

The Shardans - P3 - 01 Sept 2014:Landmark 9/1/2014 10:41 AM Page 1

THE SHARDANS Greater Noida, Monday, September 1, 20144

TALK OFSHARDANew students are pretty busy

finding their new friends, ex-ploring the new city and gettingalong to know the campus better.But there is one thing that every-body is talking about: the hazyheat.

Well, let us just hope that thewinter comes soon.

Tip: Drink lots of water!

Dijju Darling

Sharing is caring, and nobody can share as much as one can

share with sisters. The Shardans is starting this new column,

Dijju Darling. Dijju comes from Nepali word meaning elder sis-

ter. Just shoot your problems at dijjudarling@gmail.com

and we will find some solutions.

Dear Dijju, I am

new to Sharda

and the only per-

son I know is my

cousin. Well I get

kind of lonely

without my

friends and I feel

shy to approach

for making

friends. Can you

please give me

some advice on

how to make new

friends.

Shy Guy

Dear Shy Guy,

If you want to

make friends you

have to make

yourself visible.

Remember you

are in an institu-

tion full of young

men and women.

Among them,

there is always

someone going

through exactly

the same thing.

You can't let shy-

ness rule over

you, sometimes

you push yourself

a little. So you

may as well say

hello to a friendly

face. Being in

class with people

breaks the ice.

You get used to

seeing familiar

faces. If someone

comes over to

talk to you; try

not to shy away

from them. Be

friendly. Always

remember the

other people are

just kids like you

are.

Dear Dijju, I

have been dating

this guy for the

last two months

during the holi-

days. We had got-

ten very close and

decided to do

long distance. I

miss him very

much but he

never texts me

first and it is al-

ways I who initi-

ates the

conversation. Am

I overreacting

about him not ini-

tiating any text?

Confused

Dear Confused,

You two are in

different cities,

with different

lives. If you are

busy with college,

so can he be busy

with his life.

While MOST

women can do

more than one

thing at a time

(schooling, work-

ing, running a

home, raising

kids, having a re-

lationship),

MOST men I

know can only do

ONE THING AT

A TIME and do it

well.

They therefore

focus on the most

important task

which in your

BF's case might

be school, office,

family. CHILL

OUT! you have

texted and

called... now get

on with your life

and wait to hear

from him. Give

him room to miss

you.

Inching closer to mydream at Sharda

By Sananda Mukherjee

BY the end of May 2014,when everyone else aroundthe campus was busy pack-ing bags to go home for thesummer vacations, I waspreparing myself for inter-views to fix myself onestep closer to my dreams.Getting an internship wasnever an easy task but nev-ertheless it was an interest-ing one as well. I had always wanted to be in thefield of advertisements and wanted to create sto-ries and wondered just the way how I was fasci-nated from the ones I saw on the television.

It was on a 24 hours notice when I was toldthat the next morning I had my interview at theBatesCHI & Partners, theglobal Shanghai-based Adver-tising agency in Gurgaon. Iwas tensed, as much as I wasin awe for being shortlisted. Iwas tensed because it was a big organization andI was new to the environment. While I was un-sure about what would happen when I faced theinterview the next day at 10:00 AM, the feelingof inching closer to my dream triggered courageand confidence.

There were a set of mind boggling questionsasked by one of the organization’s executiveswhich I somehow managed to answer. The an-swers qualified me for my internship at theClient Servicing Department at BatesCHI &Partners within the next two days.

Within a week, I shifted to Gurgaon. Gur-gaon was new in every way and it excited me alot. I still remember the first day at office. It wasdifferent in its own way, from finding a place tosit to knowing people around me, it was a grandwelcome to the organization and I was convincedthat Global Business Park Tower was the place Iwanted to be working at after two months.

At the department of client servicing, I wasassigned to assist and supervise the studio andensure that client demands were met every day.I happened to be servicing for Uninor, the tele-com brand whose six circles were looked afternamely Andhra Pradesh, Bihar, Maharashtra,Gujarat and UP East-West .

The working hours were not fixed and Isometimes returned home at midnight. From de-ciding on the dinner menu to ordering midnight

pizzas to playing catch and catch, everything wasa part of those two months in during workbreaks.

Even though I was a part of the CS depart-ment, my aim was to get into the Creative depart-ment. There, I would be able to draft my ideasfor advertisements. As a result, I always exploredfor opportunities to squeeze myself in.

After spending a month at the CS Depart-ment, one fine day, I got an opportunity to inter-act with the head of the Creative Department. Ishared my interests and my desire to work withthe creative team, and to my surprise, I wasshifted to the very department. There, I opted towork on the Copy Desk.

After reworking for almost 15 days on myscript, finally, my ad script got selected. It furtherheightened my confidence. The advertisementthat we see on TV is more different and challeng-

ing that it looks. A lot of peo-ple put their heads, creativityand skills to reach on a suc-cessful idea to produce a suc-cessful advertisement.

I also had the opportunity to be a representa-tive of the organization and meet a senior officialof the Vigilance Department of the Delhi Policefor feedback on an ad that we had done for them.Finally, upon completing my internship atBatesCHI & Partners, I was offered a job afterthe completion of my course.

Student’s Column

Relishing brief stint at HT By Mansi Seth

IT was oneof the greatexperiences

of my life to bea part of a re-puted newspa-per likeHindustanTimes.

Entering atHindustan Times building in itself wasa wonderful experience. My brief stinthere was not just aninternship or a partof academics, ittaught me lot morethings. I was there tolearn, to test my own skills and to seethe world through the eyes of a jour-nalist.

As the days passed by, my work atHTcity (Hindustan Times) became apassion for me. I wanted to prove my-self. I was especially eager to get atleast one byline. But I got three whichwas an awesome and wonderful feel-

ing. It made me feel like a profes-sional. Fashion and Lifestyle journal-ism is my dream and I saw myinternship as the first step in that di-rection. I was on cloud nine when Ifirst saw my name in print in thenewspaper. Not only writing, design-ing newspaper was also a fun.

Handling telephonic interviews onthe very first day made me nervous.But soon I overcame my initial hesita-tion. During the course of my intern-ship, I interviewed designers like NidaMahmood and Sabyasanchi Mukher-jee, stylist Gautam Kalra, makeup

artist Niti Luthraand Ashmeen Mun-jal and Dr. PraveenKumar (HOD,

Dental Department, Max). Apart from work, meeting actors

and director and producer of newly re-leased films like Humshakals and EkVillian was a cherry on cake.

All these things work as a powerbooster to your hectic schedule. Theexperience was good with lots of funand now I enjoy writing.

Student’s Column

THE SHARDANS

EDITORIAL COORDINATORS

Pratik Rimal

Priyamvada Budhalakoti

CONTRIBUTERSShamim ZakariaMansi SethSananda MukharjeeHu FengAnkit Yadav

PHOTOGRAPHERSAnkit SarohaKashish Narchal

FACULTY SUPERVISORSHarsh DobhalShaheen Nazar

Produced by the Department of Mass

Communication,

Room No. 407, 3rd Floor, SET-II,

Sharda University,

32, 34 Knowledge Park-III,

Greater Noida - 201306, UP.

Website: www.sharda.ac.in

CAMPUS LIFE: The daily humdrum of lunch hour at Sharda

The Shardans - P4 - 01 Sept 2014:Landmark 9/1/2014 10:39 AM Page 1