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The Seven Lies of
Information Architecture
The Seven Lies of Information Architecture
Introduction
The Seven Lies of Information Architecture
Introduction
The Seven Lies of Information Architecture
Introduction
The Seven Lies of Information Architecture
Introduction
The Seven Lies of Information Architecture
Introduction
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The Seven Lies of Information Architecture The Seven Lies of Information Architecture
Lies, rules, and guidelines
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The Seven Lies of Information Architecture
200520001995199019851980 2010
C O M M U N I T Y A
W A R E N E S S
19701960
The beginning
The Seven Lies of Information Architecture
200520001995199019851980 2010
C O M M U N I T Y A W A R E N E S S
19701960
Henry DreyfussThe Measur e of Man
(1960)
Strunk & WhiteThe Elements of Style
(1959)
ChristopherAlexander A P attern Languag e
(1977)
The beginning
The Seven Lies of Information Architecture
200520001995199019851980
Jak ob NielsenUsability Heur istics
(1994)
IBMEase of Use Guidelines
(1996)
2010
C O M M U N I T Y A W A R E N E S S
AppleHuman Interf ace Guidelines (HIG)
(1987)
19701960
Henry DreyfussThe Measur e of Man
(1960)
Strunk &WhiteThe Elements of Style
(1959)
W3C(1994)
ChristopherAlexander A P attern Languag e
(1977)U.S.Air Force
Interf ace Guidelines(1984)
The beginning
The Seven Lies of Information Architecture
200520001995199019851980
Jak ob NielsenUsability Heur istics
(1994)
Chris Messinaflic kr P atterns
(2005)
2010
TheWeb
Standards Project(1998)
C O M M U N I T Y A W A R E N E S S
Hong, Landay, van DuyneThe Design of Sites
(2002)
AppleHuman Interf ace Guidelines (HIG)
(1987)
19701960
Henry DreyfussThe Measur e of Man
(1960)
Strunk & WhiteThe Elements of Style
(1959)
W3C(1994)
ChristopherAlexander A P attern Languag e
(1977)U.S.Air Force
Interf ace Guidelines(1984)
The beginning
IBMEase of Use Guidelines
(1996)
Yahoo!P attern Libr ar y
(2005)
The Seven Lies of Information Architecture
Fate of Nielsen’s Web usability guidelines from the 1990s.
And people are holding fast to their claims
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The Seven Lies of Information Architecture
For good reason.
The Seven Lies of Information Architecture
There is a lot to choose from.
The Seven Lies of Information Architecture
Splash pages are bad. Navigation must be consistent. Experiences must beconsistent. Flash is not friendly. Users must understand where they are at all times.Experience is king. Magic number. Content is king. The shortest path is the bestpath. Links need to be blue. Pareto Principle is true 80% of the time. Visited linksmust be purple. Animated GIFs are evil. Consistency. Flash is not friendly. Users mustunderstand where they are at all times. Experience is king. Content is king. Theshortest path is the best path. Links need to be blue. Roads to everywhere. Splashpages are bad. Navigation must be consistent. Experiences must be consistent.Short=good. Four clicks are too many. Flash is not friendly. Users must understandwhere they are at all times. Experience is king. Content is king. The shortest path isthe best path. Links need to be blue. Seams=bad. Splash pages are bad. Blink tagshould be banished. Navigation must be consistent. Experiences must be consistent.Flash is not friendly. Users must understand where they are at all times. Place is in.Content is king. The shortest path is the best path. Links need to be blue. Visited
links must be purple. Pareto Principle is true 80% of the time. Animated GIFs areevil. IAs do IA. Users must understand where they are at all times. Experience isking. Content is king. The shortest path is the best path. Splash pages are bad.Navigation must be consistent. Users must understand where they are at all times.
There is a lot to choose from.
The Seven Lies of Information Architecture
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The Seven Lies of Information Architecture
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Store Mac iPod + iTunes iPhone Download Support Store Mac iPod + iTunes iPhone Download Support
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The Seven Lies of Information Architecture
redictable and familiar
The Seven Lies of Information Architecture
The Seven Lies of Information Architecture The Seven Lies of Information Architecture
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The Seven Lies of Information Architecture
The Seven Lies of Information Architecture
but it always just ‘depends.’
The Seven Lies of Information Architecture
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+
The Seven Lies of Information Architecture
everywhere from everywhere.
The Seven Lies of Information Architecture
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The Seven Lies of Information Architecture
what’s next.
The Seven Lies of Information Architecture
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The Seven Lies of Information Architecture
The Seven Lies of Information Architecture
designer
design beautiful seams.
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The Seven Lies of Information Architecture
The Seven Lies of Information Architecture
The Seven Lies of Information Architecture The Seven Lies of Information Architecture
and sometimes long is too.
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The Seven Lies of Information Architecture The Seven Lies of Information Architecture
and so should developers, designers,writers, clients, and users.
The Seven Lies of Information Architecture The Seven Lies of Information Architecture
The Seven Lies of Information Architecture
The end
