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THE SEO SURVIVALeBook
guide
SEO
SEO SURVIVAL GUIDE eBook
© 2014 Weidert Group Inc. | 920.731.2771 | weidert.com
TABLE OF CONTENTS
IntroductionSearch Engine Research Search Engine Algorithm Bias Adapting Your SEO Strategy to Search Engine Updates Keyword Research
Content Creation Creating Optimized Content Optimizing Content for SEO and the Web
Link Building 75% of SEO Depends On It Geographic SEO
Social Strategy Social Media Public Relations
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SEO SURVIVAL GUIDE eBook
© 2014 Weidert Group Inc. | 920.731.2771 | weidert.com
INTRODUCTIONWithanaverageof3billionwebquerieseveryday,internetsearchiscriticaltogaininganedgeoveryourcompetition;italsoputspressureonyoutooptimizeyourwebsite,itscontentandyouronlineactivitytoattractsearchengines.Searchengineoptimization(SEO)hasbecomestandardpracticeformarketersasawaytobefoundinsearchtoattractqualifiedtrafficandleads.
In2012,SEOmoz.comoutlinedsomeimportantdevelopmentsinthesearchenvironmentandSEO:
➡ Today,morethan75%ofallclickswithinsearchresultsarefororganicversuspaidlinks
➡ ContentcreationisbecomingthepredominantSEOandsocialmediastrategybecauseitproducesthebestqualitativeresults
➡ Themostpopularformsofmarketingcontentareblogposts,socialmedia,articlesandguides,andpressreleases
➡ Google'ssearchalgorithmischangingbetween500and600timesperyear
➡ ContinuoussearchengineresearchisbecomingmoreandmoreimportantforSEOmaintenance
➡ ThecorrelationbetweensocialmediasharingandinboundlinksisproofthatbrandsocialmediasignalsarebecomingadominantforceinmaintainingSEO
ThisSEOSurvivalGuideisaimedathelpingyouunderstandtherightquestionstoaskaboutyourwebsite’sSEOandidentifyingtherightcomponentsforyourSEOstrategy.
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on-page SEO, keywords, off-page SEO
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SEARCH ENGINE RESEARCH
SEO SURVIVAL GUIDE eBook
© 2014 Weidert Group Inc. | 920.731.2771 | weidert.com
SEOtechniquesfallintotwocategories:WhiteHatstrategiesandBlackHatstrategies.
White Hat strategiesbuildSEOthroughhigh-quality,content-basedtechniques,strongkeywordusage,andauthoritativelinkbuilding.Black Hat strategiesarethosethataregraduallybeingoutlawedbysearchengines,likekeywordstuffingandlinkfarming.
Therearemisconceptionsaboutbothcategories,andcombatingthemisacriticalstepintheSEOprocess.
"Rank is all that matters."
Althoughrankwillalwayshaveimportanceinsearch,it’simportanttolookbeyondwhetherawebsiteholdsthefirstorsecondposition.Today,clickthrurate(CTR)insearchengineresultspages(SERPs)isbecomingmoreinfluencedbyhowyourpositionappearstotheuser.Greatpagetitles,therightURLanddescription,andRel=Author/GoogleAuthorshipimagesaresomeofthetopfactorsforsearchenginestoday,andit’sproventhatSERPlistingswithanimageofarealpersonwillalwaystrumpthelistingthatlooksbuiltbyaprogram.
"My content can only have one topic."
There’snothingwrongwithfocusingonanicheverticalwithcontent,butallbusinessshouldbeopentoincludingmultiplebroadtopics.Alargercontentreachcanearnonlinesignalsthatcanboosttheentirewebsite.Evenifyou’reinanicheindustry,therearealwaysconnectionstoothertopicstobringinmorepotentialleads.
"Twitter & Facebook are the only social media that matter."
Thismisconceptionstemsfrommainstreammedia’sfocusonthem.Astrongwebpresenceisonethattargetsitsaudienceeffectively,andthatmightrequiretargetinglesser-knownsocialmediaplatforms.Forexample,gettingaggressivewithStumbleUponcanyieldtremendousresultsandGoogle+isprovingtohaveagrowingimportanceforSEO.
"I need to target high search volume keywords."
Chunkymiddleandlongtailkeywordswillyieldmorequalifiedtrafficthanusingtheheadmatchkeywordseveryoneisusing.Asanexample,bytargetingthesearchterm“wheyproteiningredientsforcommercialdairyapplications,”youwillgetmorequalifiedtrafficthanpeoplesearching“wheyprotein.”
Search EngineAlgorithm Bias
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SEO SURVIVAL GUIDE eBook
© 2014 Weidert Group Inc. | 920.731.2771 | weidert.com
Adapting Your SEO Strategy to Search Engine Updates
WithGoogle’sHummingbirdupdate,Googleputfurtheremphasisonqualitycontent,notjustquantity.WhiteHat,orauthentic,credibletactics,havebeengivenincreasedimportance.GooglehascrackeddownonBlackHattacticsmorethanbeforeandhasissuedmanypenalties.ManywebsiteshavefoundthemselvesintroubleduetotherecentslewofupdatesfromGoogle.
What Search Engines Are Looking For On-Page:
➡ Quality content–Authentic,print-qualitycontentthatiswrittenwiththereaderin mind,notGoogle,ishighlyvalued.Google’sfocushasdrasticallyshiftedtowards linkingqualitycontentwithquestionsthatsearcheshave
➡ Site architecture–Simple,usablearchitecturesthatallowsearchenginestoeasily “crawl”throughyourcontentscoresbigpointswiththePandaalgorithm.Ifasearch enginecannotfindyourcontent,ahumanbrowserprobablycan’teither
➡ Page titles & descriptions–HTMLtitlesandtagshelpcrawlersidentifythecontent oneachofyoursite’spages.Makesurethetitlescontainrelevantkeywordstoclearly identifytosearchengines(andvisitors)whatcontentwillbecoveredoneachpage, andkeepthemclean.Nokeywordstuffing!
➡ Answered questions–Googleisnowlookingforanswerstoquestionsthatusers enterintothesearchengine.Keywordsarejustoneaspecttothis.Yourwritingmust beinformativeandeducational,notstuffedwithkeywords.Naturalwritingisseenas aplustoGooglenowsincereadersvaluethatcontentmuchmorethananything writtenwithGoogleinmind
"I only need to do SEO for my website."
Searchenginesweighmultiplesourcesontheweb,includingsocialmediaplatformsandonlinepressreleases,sooptimizationmustbeexecutedforeverythingyoudoonline–videos,imagealttags,Twitterupdates,etc.
"Search engines only search text content."
Althoughtextualcontentisimportant,becauseit'sreadilysearchable,don’tunderestimatethepowerofvideo,imagesandothercontentsuchasSlideSharedecks.
"There's no simple way to increase traffic on my website."
TheInternetisfullofsimple,oftenoverlookedmethodsforincreasingtraffic,likeboostingyoursite’sloadspeed,employingGooglewebmastertools,andenhancingyoursocialmediapresencewithanewtoollikeHootSuite.
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SEO SURVIVAL GUIDE eBook
© 2014 Weidert Group Inc. | 920.731.2771 | weidert.com
Theon-pagecontentisjustthefirst25%ofwhatthePandaalgorithmislookingfor.Theother75%isallaboutoff-pageSEOtechniques.
What Search Engines Are Looking For Off-Page:
Quality links–Whentrusted,qualityandrespectedwebsitescreatelinkstoacompany’swebsite,theselinkstellGooglethatcrediblesourcesfindyourcontentvaluable
Link text–Linkswithkeyword-richlinktextcanstillbeused,butit’simportanttousevariationsofthistextthatusersarelookingfor.Forlowerqualitylinks,it’sbetternottousekeywordrichlinktextandinsteaduseyourbrandname.
Link authority–Linkauthorityisaroughlyquantifiedmeasureofwhetherawebsiteisatrulytrustedauthorityornotinagivenfieldorarea.Bybuildingcontentandproducingastrongbrandthatpeopletrust,usingstrategicinboundmarketing,companiescangraduallygainstrongertrustauthority.
TheotherkeytounderstandingGoogle’salgorithmupdatesistokeeptrackofnegativepracticesthatyouwillbepanalizedfor.Herearesomeofthemostimportantupdates:
➡ Paid links–Purchasinglinksinhopesofbetterrankingsisnowamajorviolation.Of course,therearewaystogetaroundthisrule.Specifically,pay-per-clicklinksvia GoogleAdWordsorothercredibleoptionsareexceptions.ThelinksthatGoogle targetsthemostarethosethatarecreatedforfreebetweenwebsitesthatnormally wouldn’thaveanybusinesswitheachother
➡ Blocking–Ifyoursitehasbeenblockedfromsearchresultsbyanypersonor organization,Googleseesthisasahittoyourtrustworthinessandcredibility
➡ Duplicate content–Googleisnowonthehuntforduplicatecontentontheweb. Penaltiesarebeinghandedouttositesthathaveduplicatecontenteitherontheir siteoronothersites.Itdoesn’tmatterintheeyesofGoogleifthishasbeendone deliberatelyornot
OrganizationsthatplaybytherulesandfocusonimprovingtheirSEObyfollowingGoogle’sguidelineswillimprovetheirlikelihoodofbeingfoundbyjusttherightaudiences.
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SEO SURVIVAL GUIDE eBook
© 2014 Weidert Group Inc. | 920.731.2771 | weidert.com
Over-optimized Sites
Google’supdatesarealsoaimedatpenalizingover-optimizedwebsitestoputanendtowebspam,focusingonwebsitesthat:
➡Usekeywordstuffing
➡Usecontentfromanoriginalcontentsourcewithoutattributionorcreditfororiginal source
➡Presentdifferentcontenttovisitorsthanwhatwasshowntosearchengines
➡Usetoomanyunnaturalorpaidinboundlinks
Everyorganizationwithasiteshouldmakesuretheyweren’taffectedbythischangeinthesearchrules.Google’sWebmasterToolsisthebestresourcetocheckandseeifyoursitehasbeennegativelyaffectedbyGoogle’supdates.
KeywordResearch
SincethelatestGoogleupdate,Hummingbird,theroleofkeywordsinSEOhasbeenreduced.Googlenolongervaluesindividualsetsofenteredinthemetadata.Instead,Googleplacesanemphasisonthecontentofeachpage.
KeywordsshouldstillhavearoleinyourSEOwork,specificallyfortheon-pagecopyofyourwebsite.Unfortunately,Googlehasmadekeywordsearchdataunavailabletousers.GooglealsoeliminatedtheirfreeKeywordToolandmadeotherkeywordtoolsobsolete.
ThebestplacetogaugekeywordtrafficisnowtheGoogleKeywordPlanner.Thisisafreetoolthatcaterstowardpay-per-click(PPC)advertisersbutcanstillbeutilizedfororganickeywordresearch.TheGoogleKeywordPlannerissimilartothepreviousKeywordToolandshowsyouakeyword’smonthlysearchvolume,bothgloballyandlocally(localmeaningU.S.searches).Italsoprovidesinformationonthecompetitivenessofthekeyword(inrelationtoPPCcampaigns)andGoogle’srecommendedalternatives.
ThegoalwithGoogle’sKeywordPlanneristotargetrelevantkeywordsforaspecificproductorservicewhileensuringthatselectionsarereceivingagoodlevelofmonthlysearchvolume.
YoucanalsoutilizethekeywordtoolofferedbyBingonceyoucreateanaccount.Bing’stoolisforPPCcampaignssimilartoGoogle’sbutcanstillbeadaptedfororganickeywordresearch.ThekeyworddatafromBingisusuallysimilartotheresultsofGoogleeventhoughBingusesadifferentsearchalgorithm.
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SEO SURVIVAL GUIDE eBook
© 2014 Weidert Group Inc. | 920.731.2771 | weidert.com
Whicheverkeywordtoolyoudecidetogowithistheoneyoushouldstickwith.Bouncingbetweendifferentkeywordtoolswillmuddleyourresultsandhaveyourunningincircles.Thevariedkeywordtrafficnumberswillbeconfusingsinceeachkeywordtoolissamplingfromdifferentserversandalgorithms.
PagetitlesandpagedescriptionsarestillimportanttoGoogle.InsteadofwritingthemtocatertowardsGoogle,writeyourpagedescriptionsandpagetitlesfortheuser.Google’salgorithmreadspagessimilartohowanactualpersonreadsandwillpenalizepagesforkeywordstuffingandawkwardwritingjusttofitkeywordsin.Youwanttobedescriptiveandhonest,butyoustillneedtostandout.
ThenextstepistoinvestigatehowyourwebsiteorblogranksforspecifickeywordsintheSERPforthatparticularsearchquery.Thistechniquewillhelpclarifywhichkeywordsneedtobetargetedtoriseinthepagerankings.UsingGoogle,it’simportanttobeloggedoutofanyGoogleaccountwhenlookingfortheaccurateSERP.WhenaGoogleuserisloggedin,SERPschangetoreflecthisorherpastsearches.
Thesetipsarethebeginningofakeywordresearchstrategy.Bycontinuingtotuneandadjusttonewinformation,you’llbuildamoretargetedcollectionofkeywordsthatwillgrowandshapeyourSEOstrategy.
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KEYWORD
blogs, eBooks,visual content, etc.
CONTENTCREATION
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SEO SURVIVAL GUIDE eBook
© 2014 Weidert Group Inc. | 920.731.2771 | weidert.com
Creating Optimized Content
TheparamountbestpracticeinSEOtodayisstrongcontentcreation.Regardlessoftheimpactofoff-pagetechniqueslikeconsistentlink-buildingandkeywordmaintenance,allsearchalgorithmslookforafoundationofhigh-quality,relevantcontentthatuserscanusetoanswertheirquestions.
Content aimed at optimizing for SEO should follow five key parameters:
Content is always important.Freshcontent(i.e.text,video,images)onawebsiteorblogencouragessearchenginestovisitmorefrequently,increasingthenumberofwebsitepagesthatbecomeindexed.Eachindexedpageisthenanopportunityforyourtargettofindyoursitewhenconductingasearch.
Whenbusinessesproduce fresh content frequently, search performance accelerates quickly.Newblogarticles,pagecontent,landingpagesvideos,etc.,alldrawsearchengine’sattention.
Thebestwayforawebsitetogainorganic,non-paidlinksisbycreatingqualitycontentthatpeoplewanttoreferenceandlinkto.Blogsareaformatthatmanyusersfindvaluable,aswellasstronglandingpages,downloadablecontentoffers,ormultimedia.Thesetypeofnatural,“earned links” improve SEO credibility.
SEO is becoming increasingly reliant on social media.Byorientingcontenttowardtargetedsocialmedia,marketersmakeiteasierforuserstoshare.LinkedIn,Google+andTwitterareparticularlystrongdevicesforpromotinggoodcontentandbuildingsociallinks.
Websites are meant to convert traffic into leadsandleadsintonewbusiness,andadvancedcontentcanbethetickettocapturingthoseleadsandsales.Byrequiringuserstocompleteaforminexchangeforcontent,businesscanalsolearnwhatthoseleads’needsandchallengesareandgetgood,qualitativedataabouttheircontentstrengthsandweaknesses.Leadconversionmaybeaimedattheeventualsale,butitcanalsoservemarketers’SEOneeds.
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SEO SURVIVAL GUIDE eBook
© 2014 Weidert Group Inc. | 920.731.2771 | weidert.com
Optimizing Content for SEO and the Web
Onceacontentstrategyisestablished,companiesusuallyseeasignificantaccelerationinSEOimprovementandtraffic.Oneofthekeystomakingon-pagecontentimpactSEO,istoensurethatthewebsite’sspeedkeepsupwiththerestoftheworld’sfastpace.
Webusershavebecomeaccustomedtowebpagesloadingquickly.Iftheydon’t,peoplemoveon.Searchenginesunderstandthis,sowhentheircrawlersgetheldupdissectingawebsite’scontentbecauseofpageloadspeed,itworksagainsttheoverallsearchrank.
There are four content optimization techniques that will help boost a site’s load speed:
Large, high res images slow load time.Usingthemainphotoeditoronyour computerorafreetoolsuchasSmush.it,photosandcustomgraphicsshould bereducedto72DPI,withpixeldimensionssetfortheapproximatesizeneeded. DownsizinganimageusingastandardHTMLeditorwillonlychangetheappearance onthescreen;thebrowserstillhastoloadthefullimage,whichcanbe3xaslarge.
An image’s file type can help decrease its file size and load time.Stickwith compressedimagefiletypeslikeJPG,PNG,andGIF.Yourwebdesignshouldnot includeunnecessarygraphicelements.Therearetimeswhenit’snecessarytousea customgraphictodisplaystylizedtext(i.e.alogo,specialheader,orads),butthe moreyouleverageCSSfordisplayingspecificfonts,thefasterthepagewillload.
Never keep video footage in its original recorded format if it’s not optimized for the web.Eventhesimplesteditingsoftware,suchasiMovieorWindowsMovieMaker, canoptimizevideocontenteffectively.AnotheroptionistohostitonasitelikeVimeo orYouTube.Thisoptionkeepsyourwebsiteloadingquicklyandstoresthecontenton thehostsite.
If you’re using a social video host (e.g. Youtube), the options for SEO expand immensely.StartingupaYouTubeaccountreallymeansopeninganothercontent channelandsocialmediahub–bothrequireregularmaintenance.Companies makingthatchoiceforthefirsttimehavetobesuretodotherightkindofkeyword researchforYouTubeoptimization,carefullydescribingeachvideowithkeyword- richtags,promotingtheYouTubechannelbyactivelypromotingvideos,andsecuring inboundlinksjustlikeanotherwebpage.
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directory links, social links, trade links, etc.
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LINK BUILDING TECHNIQUES
SEO SURVIVAL GUIDE eBook
© 2014 Weidert Group Inc. | 920.731.2771 | weidert.com
Link Building: 75% of SEO depends on it
Whileeverypageonthewebsiteshouldbeoptimized,incorporatingtherightlong-tailkeywordphrases,thesestrategiesreallyaccountforjust25%ofSERPperformance.Theother75%ofSEOisallabouthavingstrong,reliablelinks.Whileyourcontroloveroutsidelinksissomewhatlimited,therearefivemainprinciplesoflink-buildingthatcanboostawebsite’spagerankifappliedcorrectly.
➡ Submit your website’s URL to appropriate online directories.Startwiththecommon localdirectorylistingssuchasGoogle,Yahoo,andBing.ThenFocusonhigh-qualityniche directorieswithinyourindustry.It’ssafertonowuseyourbrandnameasthelinktext,but forhigher-qualitydirectories,variedkeyword-richlinktextisagoodmove.
➡ Content creation has a huge impact on link-building too.Everypieceofcontenton awebsitehasthepotentialtobelinked,whetherit’sablog,anonlinenewsroom, orsomeotherfrequentlyupdatedpage.Basedonasingleyearofhigh-qualitydaily bloggingalone,WeidertGroupexperiencedanincreaseof200%inlinkingdomains. Inthatsametimeperiod,thesite’slinkcredibilityscorejumpedfrom4.1to5.4.
➡ Another key business strategy in link-building is utilizing B2B and personal networks.Theserelationshipsbuildcrediblelinksacrossmanyonlinesources, includingnetworkslikeFacebook,Twitter,andLinkedIn.Inparticular,posting commentsonotherblogs,makinghelpfulremarksthatindicatethoughtleadership, andrememberingtosharecontentreciprocallyareallimportantnetworkingactions thatcanreallybuildSEO-enhancinglinks.
ByusingGoogleAlertsorothersocialmonitoringtoolsforspecifictermsrelatedtoyourindustry,youcanmonitorwhenothersarepostingquestionsordiscussionsrelatedtothesetermsandthenjoinintheconversationwithhelpfulinsights–evensharealinktoablogpostorarticlefromyourcompanyinrelationtothetopicwithinyourcomment.
➡ Active participation in blogsthroughcommentaryisawaytoactivelynetworkwhile generatingthepossibilityofgrowinglinkopportunities.Often,regularinteraction canearnactivebloggerstheopportunitytowriteasaguestbloggeronothersites. Inguest-writingopportunities,it’simportanttoincorporatestrongkeywordstrategy whilesubtlytakingadvantageoftheopportunitytolinktoone’sownsite.Guest bloggersaretypicallyseenasauthoritiesonasubject,soreadersviewtheirlinks asverycredible
➡ Repurposing your blogs and other content to create advanced contentcanlead tohugeimprovementsinSEO.Whitepapers,videos,presentations,eBooks,and infographicsarestandardoptionsforadvancingcontentforinterestedaudiences. Thepotentialforthesetypesofcontenttogatherlinksishigh,especiallyiftheyare accessible,welldesigned,andunique
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SEO SURVIVAL GUIDE eBook
© 2014 Weidert Group Inc. | 920.731.2771 | weidert.com
Keepinmindthatnotalllinksarecreatedequal.Therearegoodreasonswhydirectorylinksareonlythefirststep–theyarenotnearlyasvaluableasstrong,sociallinksbuiltongoodcontent.Linksfrommedia,tradeassociations,powerfulbrands,educationsitesorgovernmentarekeytogaininggreatSERPrankquickly.
Geographic SEO
Formanysmallorlocalbusinesses,globaldominationofSERPsisnotthegoal.Instead,geographyplaysalargepartindeterminingwhichcustomerstheyserve.Theon-pageaspectsofgeographicSEOareobvious,andmanybusinessesalreadyusethemwell:localtermswithintheon-pagemetadataandpagecontent,ongoingbloggingefforts,etc.However,toensureabusinessisreachingtherightaudiencewithinaspecifictargetregion,it’simportanttohaveasolidstrategyinplaceforlocalizedlink-building.
Withinaspecificgeographicscope,directoryusagecanbearealadvantage.Therearethreetipsfortargetingaspecificgeographicareawithdirectories:
➡ Register with Google+.It’sthestapleforsecuringthelocalsearchforanybusiness. Creatinganaccountonthesiteisfree,anditusuallyonlyrequires15minutesforthe profiletobecomplete
➡WhileGoogle+isprobablythemostimportantlocaldirectoryoption,Yahoo! Local and Bing Business Portal are also important geographic SEO boosters.Bothofferfree listingoptionsandtheadditionalinboundlinkcanhelpraiseawebsite’scredibility,evenif thesearchisthroughGoogle
➡ Niche directories really make the difference for localizing SEO strategy.Thereare avarietyofresourcesreadilyavailable,outlininghowtoselectdirectoriesstrategically basedonspecificbusinesscharacteristics
➡Inadditiontodirectories,review sites offer a huge advantage to local businesses becausesearchenginesplacealotofweightoncustomerreviews(asdoprospective customers).Infact,77%ofonlineshoppersuseonlinereviewstomakeapurchasing decision.Likedirectories,manyreviewsitesallowbusinessestomakeprofiles,which encouragetheircustomerstosharetheirexperience.Reviewsiteshavethepotential togrowlinksabitmorebecausecustomerscanactivelysharetheirexperiencein socialmediaandincommentary.
➡ Foursquare can also be a valuable platform,especiallyforlocalretailersand restaurants.Already,Facebookisacommonmediumforbusinessestogrowaloyal customerbase.Anyofthesesignalscanimprovegeographiclinks,especiallywhen thereareclearconnectionsbetweensocialeffortsandthehomewebsite.
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social media, public relations
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SOCIAL STRATEGY
SEO SURVIVAL GUIDE eBook
© 2014 Weidert Group Inc. | 920.731.2771 | weidert.com
Social Media
StrategicsocialsharingisbecomingasimportantinsearchresultsastheothertechniquesdescribedinthiseBook,withGoogleandothersearchenginesadaptingtomorereal-timeandsocialresults.
Thevarioussocialmedianetworksareproducingatremendousamountofdataeverydayonwhatpeopleperceiveasqualitycontentbasedonhowthey'resharingitwiththeirfriendsandfollowers.AccordingtoarecentMashablearticle,people share over 30 billion pieces of content on Facebook and over 5 billion tweets—aquarterofwhichcontainlinkstocontent—everymonth.Soitmakessenseforsearchenginestopayattentiontoallthissharedcontentastheycontinuouslyworktoprovidethemostrelevantsearchresults.
Companiesthatensuretheirwebsites,blogs,andlandingpagesareintegratedwithsocialmediausingsocialsharingbuttonsandotherpluginsareleveragingtheimpactofthesesignalstoincreasetheirrelevancyandrankinsearch.CertainbloggingplatformssuchastheHubSpotCMShavebuiltinsocialsharingbuttonsandintegration.Withoutthatconvenience,webmanagershavetodoalittleextrawork.Therearenumeroussocialsharingpluginsavailable,includingsomethathaveallthemostpopularsocialwebsitescollected.Thekeyistooffersharingoptionsonandoffthecontentpage,sothatpotentiallinksandcontentawarenessgrow.
Public Relations
Publicrelationsissocialcontent.Inthisageofcontentmarketing,publicrelationscontentisthekindofstrong,reliableinformationthatsearchengineslove.SomesimplePR can yield the kind of content that will help boost SEO resultswhetheronthegeographic,global,orvirtuallevel.
WhatdoessimplePRreallymean?News,bydefinition,canbeanythingnew,unique,interestingoruseful.Thatmeansitcanbeassimpleas:➡Hiringanewemployee➡Signinganewcontractforservice➡Winninganaward➡Launchinganewservice➡Creatinganewtipsheetorwhitepaper
Anyofthoseitemscanbefeaturedinashortpressreleasethatyoupublishonyourwebsite.Properlyoptimizedandpromotedviasocialmedia,PRisanotheropportunitytocreatenewlinksandattractprospectstoyourwebsite.Onceapressreleaseispublishedonthewebsite,goodpromotionusingsocialmediatoolsiswhatdifferentiatestoday'spressreleasesfromthoseofthepast.
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SEO SURVIVAL GUIDE eBook
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