92
the Resort Recreation and Tourism Development

The Seer Company

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The SEER Company Limited (‘SEER’) is a British Columbia, Canada based tourism, resort planning and design, and operations training consultancy with representatives situated on four continents.

Citation preview

Page 1: The Seer  Company

the

Resort Recreation and Tourism Development

Why the SEER Company 5

The SEER Company An Overview 6

Zoning Design Guidelines and Development

Planning and Architecture 6

Marketing Programs 7

Construction Management 7

Start-up and Operations 9

SEER Destination Management Planning 11

The SEER Team Key personnel

Harry Measure 15

Dr Gary Grant 19

Sam Gunderson 21

Professor Martin Price 23

Heinz Schletterer 25

Michael HK Wong 27

SEER Projects

Dege County Tourism Development Master Plan 29

lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable

Management Practices 32

Resort Recreation and Tourism Projects a Selection

Mountain Resorts and All Season Mountain Resort Planning 36

Golf Resort Community Planning 37

Golf Course Design and Construction 38

Wilderness Waterfront + Spa Resorts 39

Design Guidelines Development Regulations amp Resort Theming 39

Resort Buildings and Interior Design 40

Resort Management Training + Operations + Start-up 40

Tourism Planning and Development 41

Resort Planning Workshops amp Committees 43

Valle de Las Lenas Resort Master Plan Mendoza Argentina 45

Brew Creek Lodge British Columbia Canada 47

Lotusland Resort Jinhu China 49

The Resort Municipality of Whistler 51

Hudson Bay Mountain Resort Smithers British Columbia Canada 53

Mt Washington Alpine Resort Courtenay British Columbia Canada 54

Contents

Page 3 The SEER Company

Calabogie Peaks Resort Calabogie Ontario Canada 55

Desert Willow Course Palm Desert California 57

The River Course at Keystone Resort Colorado USA 59

Pinehurst Estates Vancouver Canada 60

Marina Gardens Estates 61

Lotusland Resort Jinhu China 63

Spa Projects 64

Peter Hope Lake Resort British Columbia Canada 67

Ravenrsquos Nordic Lodge Mount Washington Resort British ColumbiaCanada 69

Resort Retail Planning and Design 71

Town of Revelstoke Retail Strategy British Columbia 72

Kicking Horse General Store Kicking Horse Resort BC 73

Secret Garden Resort Retail Strategy Chongli China 74

Snow Creek Lodge at Fernie Mountain Resort Canada 75

Genting Secret Garden China Start-up Training and Operations 77

Gubei Water Town Recreational Development Assessment and Planning 79

Perisher Australia 81

The Whistler Institute 83

Event and Activities Development and Management 85

Government Projects 87

The SEER Team Awards and Recognition and Service 89

Testimonials 91

SEERhellipSomeone who is able to see the past present and future

The SEER Company Limited (lsquoSEERrsquo) is a

British Columbia Canada based resort

planning and design consultancy which

has the resources needed to success-

fully advance the recreation and tour-

ism industry The Principals and Part-

ners have collectively over 120 years of

experience in planning developing and

operating large scale integrated re-

sorts They have worked with resorts in

countries all over the world including

Australia Asia Europe South America

and North America

The firmrsquos philosophy is to recognize

and provide solutions that respect each

regionrsquos uniqueness and to temper the

planning with full consideration to

achieving successful results In the

process the firm is an integral part of

creating meaningful resort experiences

and successful destinations that en-

dure

The SEER Team is a group of highly

trained and experienced professionals

who have worked together for many

years in a collaborative interdisciplinary

process dedicated to envisioning creat-

ing improving and operating successful

resorts and tourism destinations Each

Principal and all Senior Associates have

extensive formal education from recog-

nized institutions in fields that are di-

rectly relevant to our clients needs in

the creation of resorts Each Principal

and all Senior Associates have a broad

range of relevant resort experience

prior to joining SEER and have contin-

ued to advance their education and

experience with SEER Team members

are chosen based on education experi-

ence and most importantly their pas-

sion to work to a worldwide standard

creating leading edge resorts and tour-

ism experiences

People make the difference People

who devote themselves to understand-

ing their clients and believe deeply in

always improving their work on a

global standard constitute the SEER

Team It is this team that will provide

the best possible result for your devel-

opment objectives

Each project that SEER undertakes gets

the full attention of our Principals We

believe that it is so critical to your suc-

cess that we limit our projects to only

those in which SEER Principals can be

involved in all aspects This approach

ensures each client of SEER receives

the benefits of the extensive experi-

ence and training of the people who

lead the company As a boutique firm

we are able to focus on quality and not

be consumed by quantity

Why The SEER Company

Page 5 The SEER Company

On behalf of governments international investment groups and resort operators The SEER Company Limited has been invited

to work within the Indian states of Andhra Pradesh and Meghalaya and the country of Mongolia across China Argentina

Japan the Bahamas Australia and New Zealand and in Europe to identify plan and prepare for operation tourism and re-

lated infrastructure opportunities The SEER Company has also engaged in a conceptual discussion on the development of a

tourism focussed tertiary institute in Whistler in British Columbia and Andhra Pradesh in India The SEER Company under-

stands the immediate requirement in most cases is to identify areas with investment potential that will attract investors

while protecting the environment and adding to the tourism development of the state The overall goal being to create the

foundation for a successful long term tourism industry for the client

The implementation of the Master Plan into the built form is typically where mistakes are made that can significantly impact

the appeal of a resort and itrsquos economic sustainability The Seer Company is unique because we have decades of experience

not only planning resorts but also managing the development process on behalf of the resort owner

To achieve the optimum potential of each master plan through build-out the Seer Company has evolved effective zoning

mechanisms and Design Guidelines and Development Regulations

While the Master Plan provides the framework for a resortrsquos physical layout Design Guidelines establish the character of the

architecture and landscape Development Regulations ensure that the intent of the Master Plan and Design Guidelines are

achieved in built form during the construction process The preparation of comprehensive Design Guidelines and Development

Regulations has additional benefits including the following

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-cycle

costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad range

of settings The Seer Company is able to optimize the advantages of design guidelines and development regulations For fur-

ther information regarding the benefits in preparing design guidelines and development regulations please refer to Recent

Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that can be downloaded in PDF format

In addition to preparing master plans The Seer Company also provides detailed planning urban design and landscape architec-

ture services to the resort industry These plans have included village commercial centre planning and urban design residential

subdivision planning Lot design park planning and amenities site planning Our planning at this detailed level is often used to

guide engineers in the preparation of detailed site servicing drawings for grading roads and utilities construction

The Seer Companyrsquos architectural services include programming and architectural design to all sectors of the resort industry

We have applied our specialized knowledge of the functional and technical requirements of resort building types to prepare

architectural programs for structures such as ski lodges hotels condominiums recreation centers spas and golf course club-

houses

The SEER Company An Overview

Zoning Design Guidelines and Development

Planning and Architecture

projects ultimate success The Seer

Company brings in key management

staff to direct and oversee the work of

local contractors

Construction management services in-

clude strategic planning feasibility

analysis budgeting architect and engi-

neer selection design review construc-

tion documentation contractor solicita-

tions scheduling daily jobsite coordina-

tion project reporting project close out

and certification

Because the Seer Company has no af-

filiations with equipment suppliers an

unbiased bid process for the optimum

provision of equipment and services is

guaranteed

The Seer Company provides mountain

facilities and golf course construction

management services Mountain facili-

ties construction management services

include tasks such as ski run flagging lift

line surveying run clearing and grading

drainage system installation erosion

control implementation and snow mak-

ing reservoir construction

As the Clientrsquos representative Seer staff

work closely with ski lift and snow mak-

ing companies to coordinate the con-

struction process Our services include

representing the Client in the selection

of the most appropriate equipment in-

cluding ski lifts snow making systems

grooming equipment and equipment

associated with year round on mountain

activities such as tube parks mountain

bike parks and alpine slides

For over twenty-five years Seer staff

has provided construction management

services to the golf course development

industry We apply our construction

management experience as a cost effec-

tive tool to control the construction

costs construction quality and meet

the construction schedule to achieve the

To ensure that the proper layout style

materials and technical details appropri-

ate to architecture in a resort context

are achieved The SEER Company is of-

ten retained to design buildings to the

Development Permit Application stage

The Seer Company typically works with

local architects appointed by the Client

through the Building Permit Application

stage to ensure the initial design intent

is maintained

For over 25 years The Seer Company

staff have developed and managed

mountain golf and beach resorts and

acquired the necessary experience to

market real estate development pro-

jects and resort operations

The Seer Company provides consulting

services to resort owners that include

real estate marketing programs for the

sale of development parcels to private

developers and sales programs for com-

pleted building projects such residential

subdivisions and townhome complexes

The Seer Company also provides mar-

keting services that advertise the start

up and initial operations of new resorts

Page 7 The SEER Company

Marketing Programs

Construction Management

For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-

national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos

comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing

strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-

plementation of accounting and ticketing systems

The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-

ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process

and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-

ing of the maintenance and clubhouse staff and the overall set up of the golf course operations

Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-

sion of equipment is guaranteed

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-

cycle costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad

range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-

tions For further information regarding the benefits in preparing design guidelines and development regulations please

refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that

can be downloaded in PDF format

Page 9 The SEER Company

Start-up and Operations

A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-

search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields

the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of

the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in

place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-

lished for the State that resonates with the target markets

SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-

strate success in

middotGuiding leadership teams through the entire strategy process

middotConducting a thorough assessment of regions and sites within regions

middotDeveloping distinctive plans for tourism destinations

middotCreating integrated destination marketing plans

middotIntegrating strategy throughout the entire destination organization

middotDesigning building and operating successful tourism facilities

The SEER Company Page 11 The SEER Company

SEER Destination Management Planning

SEERrsquos Holistic Approach to Planning

The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include

Brand Development

The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation

Infrastructure and Investment Plan

As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process

Events Strategy

A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region

Strategic Alliances

Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership

Information

Comprehensive identification of and evaluation of the destinationrsquos assets

Clarity about the destinationrsquos visitor economy business

Hard evidence to support any recommended strategies priorities and activities

A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives

tasks that have been prioritised

Collaboration

Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-

ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism

Policy

Results

SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives

Page 13 The SEER Company

Destination Management Planning - What SEER can provide

SEERrsquos Enablers of Destination Planning Success

Vallee Las Lenas Resort Argentina Development Team

Resort which defined the roadmap that

the resort followed in moving from a

regional ski hill to a year round boutique

destination resort

As the Development Planner for the

Resort Municipality of Whistler Harry

again collaborated with Eldon Beck on

the detailed planning and then man-

aged the implementation of the master

plan that doubled the size of the re-

sortrsquos commercial core Whistler has

been recognized for decades as one of

the leading resorts in the world and is

a model for all season resort develop-

ment

tion design has to respond to the varying

needs of people and their cultures in

order to be successful He studied art

architecture and culture in Italy and re-

ceived a graduate fellowship to conduct

research in the Himalayas Mountains of

India and Nepal while working on his

Masterrsquos degree in cultural history In

Canada Harry earned a Masters degree in

Architecture and Environmental Design at

the University of Calgary Harryrsquos interdis-

ciplinary background in cultural history

architecture environmental planning and

landscape architecture creates a strong

foundation for his work

Harryrsquos professional development in-

cludes both lsquohands onrsquo experience in the

construction of resorts and buildings and

employment in several architecture and

planning offices While retained by the

British Columbia Provincial Governmentrsquos

Heritage Conservation Branch in the late

1970rsquos Harry inventoried the historic

architecture of the Kootenay Districtrsquos

Late Victorian mining towns His research

and fieldwork led to the conservation of

the urban fabric of these communities

that are now popular tourist destinations

He collaborated with Eldon Beck (the

designer of Whistler Village) in preparing

the first master plan for Fernie Alpine

Harry is the Great lsquoEnvisionerrsquo

Harry is the person who travels the world

and devotes his life to understanding the

essence of what makes resorts and tour-

ism destinations successful He has par-

ticipated in many United Since beginning

his professional career as an architect

and planner Harry has worked on over

120 resort and tourism projects including

planning and design in locations around

the world and led the revitalization of

Whistler Resort in the 1990rsquos

For over 20 years Harry has resided in

Whistler British Columbia Canada the

worldrsquos lsquoliving laboratoryrsquo of mountain

resort development and experiments in

tourism trends Harryrsquos lifelong career

goal has been to obtain the education

and experience to effectively design

mountain resorts and communities Harry

believes that resort and tourism destina-

The SEER Team Harry Measure MEDes (Architecture + Planning) BA

Page 15 The SEER Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 2: The Seer  Company

Why the SEER Company 5

The SEER Company An Overview 6

Zoning Design Guidelines and Development

Planning and Architecture 6

Marketing Programs 7

Construction Management 7

Start-up and Operations 9

SEER Destination Management Planning 11

The SEER Team Key personnel

Harry Measure 15

Dr Gary Grant 19

Sam Gunderson 21

Professor Martin Price 23

Heinz Schletterer 25

Michael HK Wong 27

SEER Projects

Dege County Tourism Development Master Plan 29

lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable

Management Practices 32

Resort Recreation and Tourism Projects a Selection

Mountain Resorts and All Season Mountain Resort Planning 36

Golf Resort Community Planning 37

Golf Course Design and Construction 38

Wilderness Waterfront + Spa Resorts 39

Design Guidelines Development Regulations amp Resort Theming 39

Resort Buildings and Interior Design 40

Resort Management Training + Operations + Start-up 40

Tourism Planning and Development 41

Resort Planning Workshops amp Committees 43

Valle de Las Lenas Resort Master Plan Mendoza Argentina 45

Brew Creek Lodge British Columbia Canada 47

Lotusland Resort Jinhu China 49

The Resort Municipality of Whistler 51

Hudson Bay Mountain Resort Smithers British Columbia Canada 53

Mt Washington Alpine Resort Courtenay British Columbia Canada 54

Contents

Page 3 The SEER Company

Calabogie Peaks Resort Calabogie Ontario Canada 55

Desert Willow Course Palm Desert California 57

The River Course at Keystone Resort Colorado USA 59

Pinehurst Estates Vancouver Canada 60

Marina Gardens Estates 61

Lotusland Resort Jinhu China 63

Spa Projects 64

Peter Hope Lake Resort British Columbia Canada 67

Ravenrsquos Nordic Lodge Mount Washington Resort British ColumbiaCanada 69

Resort Retail Planning and Design 71

Town of Revelstoke Retail Strategy British Columbia 72

Kicking Horse General Store Kicking Horse Resort BC 73

Secret Garden Resort Retail Strategy Chongli China 74

Snow Creek Lodge at Fernie Mountain Resort Canada 75

Genting Secret Garden China Start-up Training and Operations 77

Gubei Water Town Recreational Development Assessment and Planning 79

Perisher Australia 81

The Whistler Institute 83

Event and Activities Development and Management 85

Government Projects 87

The SEER Team Awards and Recognition and Service 89

Testimonials 91

SEERhellipSomeone who is able to see the past present and future

The SEER Company Limited (lsquoSEERrsquo) is a

British Columbia Canada based resort

planning and design consultancy which

has the resources needed to success-

fully advance the recreation and tour-

ism industry The Principals and Part-

ners have collectively over 120 years of

experience in planning developing and

operating large scale integrated re-

sorts They have worked with resorts in

countries all over the world including

Australia Asia Europe South America

and North America

The firmrsquos philosophy is to recognize

and provide solutions that respect each

regionrsquos uniqueness and to temper the

planning with full consideration to

achieving successful results In the

process the firm is an integral part of

creating meaningful resort experiences

and successful destinations that en-

dure

The SEER Team is a group of highly

trained and experienced professionals

who have worked together for many

years in a collaborative interdisciplinary

process dedicated to envisioning creat-

ing improving and operating successful

resorts and tourism destinations Each

Principal and all Senior Associates have

extensive formal education from recog-

nized institutions in fields that are di-

rectly relevant to our clients needs in

the creation of resorts Each Principal

and all Senior Associates have a broad

range of relevant resort experience

prior to joining SEER and have contin-

ued to advance their education and

experience with SEER Team members

are chosen based on education experi-

ence and most importantly their pas-

sion to work to a worldwide standard

creating leading edge resorts and tour-

ism experiences

People make the difference People

who devote themselves to understand-

ing their clients and believe deeply in

always improving their work on a

global standard constitute the SEER

Team It is this team that will provide

the best possible result for your devel-

opment objectives

Each project that SEER undertakes gets

the full attention of our Principals We

believe that it is so critical to your suc-

cess that we limit our projects to only

those in which SEER Principals can be

involved in all aspects This approach

ensures each client of SEER receives

the benefits of the extensive experi-

ence and training of the people who

lead the company As a boutique firm

we are able to focus on quality and not

be consumed by quantity

Why The SEER Company

Page 5 The SEER Company

On behalf of governments international investment groups and resort operators The SEER Company Limited has been invited

to work within the Indian states of Andhra Pradesh and Meghalaya and the country of Mongolia across China Argentina

Japan the Bahamas Australia and New Zealand and in Europe to identify plan and prepare for operation tourism and re-

lated infrastructure opportunities The SEER Company has also engaged in a conceptual discussion on the development of a

tourism focussed tertiary institute in Whistler in British Columbia and Andhra Pradesh in India The SEER Company under-

stands the immediate requirement in most cases is to identify areas with investment potential that will attract investors

while protecting the environment and adding to the tourism development of the state The overall goal being to create the

foundation for a successful long term tourism industry for the client

The implementation of the Master Plan into the built form is typically where mistakes are made that can significantly impact

the appeal of a resort and itrsquos economic sustainability The Seer Company is unique because we have decades of experience

not only planning resorts but also managing the development process on behalf of the resort owner

To achieve the optimum potential of each master plan through build-out the Seer Company has evolved effective zoning

mechanisms and Design Guidelines and Development Regulations

While the Master Plan provides the framework for a resortrsquos physical layout Design Guidelines establish the character of the

architecture and landscape Development Regulations ensure that the intent of the Master Plan and Design Guidelines are

achieved in built form during the construction process The preparation of comprehensive Design Guidelines and Development

Regulations has additional benefits including the following

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-cycle

costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad range

of settings The Seer Company is able to optimize the advantages of design guidelines and development regulations For fur-

ther information regarding the benefits in preparing design guidelines and development regulations please refer to Recent

Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that can be downloaded in PDF format

In addition to preparing master plans The Seer Company also provides detailed planning urban design and landscape architec-

ture services to the resort industry These plans have included village commercial centre planning and urban design residential

subdivision planning Lot design park planning and amenities site planning Our planning at this detailed level is often used to

guide engineers in the preparation of detailed site servicing drawings for grading roads and utilities construction

The Seer Companyrsquos architectural services include programming and architectural design to all sectors of the resort industry

We have applied our specialized knowledge of the functional and technical requirements of resort building types to prepare

architectural programs for structures such as ski lodges hotels condominiums recreation centers spas and golf course club-

houses

The SEER Company An Overview

Zoning Design Guidelines and Development

Planning and Architecture

projects ultimate success The Seer

Company brings in key management

staff to direct and oversee the work of

local contractors

Construction management services in-

clude strategic planning feasibility

analysis budgeting architect and engi-

neer selection design review construc-

tion documentation contractor solicita-

tions scheduling daily jobsite coordina-

tion project reporting project close out

and certification

Because the Seer Company has no af-

filiations with equipment suppliers an

unbiased bid process for the optimum

provision of equipment and services is

guaranteed

The Seer Company provides mountain

facilities and golf course construction

management services Mountain facili-

ties construction management services

include tasks such as ski run flagging lift

line surveying run clearing and grading

drainage system installation erosion

control implementation and snow mak-

ing reservoir construction

As the Clientrsquos representative Seer staff

work closely with ski lift and snow mak-

ing companies to coordinate the con-

struction process Our services include

representing the Client in the selection

of the most appropriate equipment in-

cluding ski lifts snow making systems

grooming equipment and equipment

associated with year round on mountain

activities such as tube parks mountain

bike parks and alpine slides

For over twenty-five years Seer staff

has provided construction management

services to the golf course development

industry We apply our construction

management experience as a cost effec-

tive tool to control the construction

costs construction quality and meet

the construction schedule to achieve the

To ensure that the proper layout style

materials and technical details appropri-

ate to architecture in a resort context

are achieved The SEER Company is of-

ten retained to design buildings to the

Development Permit Application stage

The Seer Company typically works with

local architects appointed by the Client

through the Building Permit Application

stage to ensure the initial design intent

is maintained

For over 25 years The Seer Company

staff have developed and managed

mountain golf and beach resorts and

acquired the necessary experience to

market real estate development pro-

jects and resort operations

The Seer Company provides consulting

services to resort owners that include

real estate marketing programs for the

sale of development parcels to private

developers and sales programs for com-

pleted building projects such residential

subdivisions and townhome complexes

The Seer Company also provides mar-

keting services that advertise the start

up and initial operations of new resorts

Page 7 The SEER Company

Marketing Programs

Construction Management

For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-

national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos

comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing

strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-

plementation of accounting and ticketing systems

The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-

ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process

and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-

ing of the maintenance and clubhouse staff and the overall set up of the golf course operations

Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-

sion of equipment is guaranteed

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-

cycle costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad

range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-

tions For further information regarding the benefits in preparing design guidelines and development regulations please

refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that

can be downloaded in PDF format

Page 9 The SEER Company

Start-up and Operations

A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-

search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields

the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of

the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in

place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-

lished for the State that resonates with the target markets

SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-

strate success in

middotGuiding leadership teams through the entire strategy process

middotConducting a thorough assessment of regions and sites within regions

middotDeveloping distinctive plans for tourism destinations

middotCreating integrated destination marketing plans

middotIntegrating strategy throughout the entire destination organization

middotDesigning building and operating successful tourism facilities

The SEER Company Page 11 The SEER Company

SEER Destination Management Planning

SEERrsquos Holistic Approach to Planning

The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include

Brand Development

The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation

Infrastructure and Investment Plan

As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process

Events Strategy

A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region

Strategic Alliances

Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership

Information

Comprehensive identification of and evaluation of the destinationrsquos assets

Clarity about the destinationrsquos visitor economy business

Hard evidence to support any recommended strategies priorities and activities

A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives

tasks that have been prioritised

Collaboration

Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-

ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism

Policy

Results

SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives

Page 13 The SEER Company

Destination Management Planning - What SEER can provide

SEERrsquos Enablers of Destination Planning Success

Vallee Las Lenas Resort Argentina Development Team

Resort which defined the roadmap that

the resort followed in moving from a

regional ski hill to a year round boutique

destination resort

As the Development Planner for the

Resort Municipality of Whistler Harry

again collaborated with Eldon Beck on

the detailed planning and then man-

aged the implementation of the master

plan that doubled the size of the re-

sortrsquos commercial core Whistler has

been recognized for decades as one of

the leading resorts in the world and is

a model for all season resort develop-

ment

tion design has to respond to the varying

needs of people and their cultures in

order to be successful He studied art

architecture and culture in Italy and re-

ceived a graduate fellowship to conduct

research in the Himalayas Mountains of

India and Nepal while working on his

Masterrsquos degree in cultural history In

Canada Harry earned a Masters degree in

Architecture and Environmental Design at

the University of Calgary Harryrsquos interdis-

ciplinary background in cultural history

architecture environmental planning and

landscape architecture creates a strong

foundation for his work

Harryrsquos professional development in-

cludes both lsquohands onrsquo experience in the

construction of resorts and buildings and

employment in several architecture and

planning offices While retained by the

British Columbia Provincial Governmentrsquos

Heritage Conservation Branch in the late

1970rsquos Harry inventoried the historic

architecture of the Kootenay Districtrsquos

Late Victorian mining towns His research

and fieldwork led to the conservation of

the urban fabric of these communities

that are now popular tourist destinations

He collaborated with Eldon Beck (the

designer of Whistler Village) in preparing

the first master plan for Fernie Alpine

Harry is the Great lsquoEnvisionerrsquo

Harry is the person who travels the world

and devotes his life to understanding the

essence of what makes resorts and tour-

ism destinations successful He has par-

ticipated in many United Since beginning

his professional career as an architect

and planner Harry has worked on over

120 resort and tourism projects including

planning and design in locations around

the world and led the revitalization of

Whistler Resort in the 1990rsquos

For over 20 years Harry has resided in

Whistler British Columbia Canada the

worldrsquos lsquoliving laboratoryrsquo of mountain

resort development and experiments in

tourism trends Harryrsquos lifelong career

goal has been to obtain the education

and experience to effectively design

mountain resorts and communities Harry

believes that resort and tourism destina-

The SEER Team Harry Measure MEDes (Architecture + Planning) BA

Page 15 The SEER Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 3: The Seer  Company

Page 3 The SEER Company

Calabogie Peaks Resort Calabogie Ontario Canada 55

Desert Willow Course Palm Desert California 57

The River Course at Keystone Resort Colorado USA 59

Pinehurst Estates Vancouver Canada 60

Marina Gardens Estates 61

Lotusland Resort Jinhu China 63

Spa Projects 64

Peter Hope Lake Resort British Columbia Canada 67

Ravenrsquos Nordic Lodge Mount Washington Resort British ColumbiaCanada 69

Resort Retail Planning and Design 71

Town of Revelstoke Retail Strategy British Columbia 72

Kicking Horse General Store Kicking Horse Resort BC 73

Secret Garden Resort Retail Strategy Chongli China 74

Snow Creek Lodge at Fernie Mountain Resort Canada 75

Genting Secret Garden China Start-up Training and Operations 77

Gubei Water Town Recreational Development Assessment and Planning 79

Perisher Australia 81

The Whistler Institute 83

Event and Activities Development and Management 85

Government Projects 87

The SEER Team Awards and Recognition and Service 89

Testimonials 91

SEERhellipSomeone who is able to see the past present and future

The SEER Company Limited (lsquoSEERrsquo) is a

British Columbia Canada based resort

planning and design consultancy which

has the resources needed to success-

fully advance the recreation and tour-

ism industry The Principals and Part-

ners have collectively over 120 years of

experience in planning developing and

operating large scale integrated re-

sorts They have worked with resorts in

countries all over the world including

Australia Asia Europe South America

and North America

The firmrsquos philosophy is to recognize

and provide solutions that respect each

regionrsquos uniqueness and to temper the

planning with full consideration to

achieving successful results In the

process the firm is an integral part of

creating meaningful resort experiences

and successful destinations that en-

dure

The SEER Team is a group of highly

trained and experienced professionals

who have worked together for many

years in a collaborative interdisciplinary

process dedicated to envisioning creat-

ing improving and operating successful

resorts and tourism destinations Each

Principal and all Senior Associates have

extensive formal education from recog-

nized institutions in fields that are di-

rectly relevant to our clients needs in

the creation of resorts Each Principal

and all Senior Associates have a broad

range of relevant resort experience

prior to joining SEER and have contin-

ued to advance their education and

experience with SEER Team members

are chosen based on education experi-

ence and most importantly their pas-

sion to work to a worldwide standard

creating leading edge resorts and tour-

ism experiences

People make the difference People

who devote themselves to understand-

ing their clients and believe deeply in

always improving their work on a

global standard constitute the SEER

Team It is this team that will provide

the best possible result for your devel-

opment objectives

Each project that SEER undertakes gets

the full attention of our Principals We

believe that it is so critical to your suc-

cess that we limit our projects to only

those in which SEER Principals can be

involved in all aspects This approach

ensures each client of SEER receives

the benefits of the extensive experi-

ence and training of the people who

lead the company As a boutique firm

we are able to focus on quality and not

be consumed by quantity

Why The SEER Company

Page 5 The SEER Company

On behalf of governments international investment groups and resort operators The SEER Company Limited has been invited

to work within the Indian states of Andhra Pradesh and Meghalaya and the country of Mongolia across China Argentina

Japan the Bahamas Australia and New Zealand and in Europe to identify plan and prepare for operation tourism and re-

lated infrastructure opportunities The SEER Company has also engaged in a conceptual discussion on the development of a

tourism focussed tertiary institute in Whistler in British Columbia and Andhra Pradesh in India The SEER Company under-

stands the immediate requirement in most cases is to identify areas with investment potential that will attract investors

while protecting the environment and adding to the tourism development of the state The overall goal being to create the

foundation for a successful long term tourism industry for the client

The implementation of the Master Plan into the built form is typically where mistakes are made that can significantly impact

the appeal of a resort and itrsquos economic sustainability The Seer Company is unique because we have decades of experience

not only planning resorts but also managing the development process on behalf of the resort owner

To achieve the optimum potential of each master plan through build-out the Seer Company has evolved effective zoning

mechanisms and Design Guidelines and Development Regulations

While the Master Plan provides the framework for a resortrsquos physical layout Design Guidelines establish the character of the

architecture and landscape Development Regulations ensure that the intent of the Master Plan and Design Guidelines are

achieved in built form during the construction process The preparation of comprehensive Design Guidelines and Development

Regulations has additional benefits including the following

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-cycle

costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad range

of settings The Seer Company is able to optimize the advantages of design guidelines and development regulations For fur-

ther information regarding the benefits in preparing design guidelines and development regulations please refer to Recent

Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that can be downloaded in PDF format

In addition to preparing master plans The Seer Company also provides detailed planning urban design and landscape architec-

ture services to the resort industry These plans have included village commercial centre planning and urban design residential

subdivision planning Lot design park planning and amenities site planning Our planning at this detailed level is often used to

guide engineers in the preparation of detailed site servicing drawings for grading roads and utilities construction

The Seer Companyrsquos architectural services include programming and architectural design to all sectors of the resort industry

We have applied our specialized knowledge of the functional and technical requirements of resort building types to prepare

architectural programs for structures such as ski lodges hotels condominiums recreation centers spas and golf course club-

houses

The SEER Company An Overview

Zoning Design Guidelines and Development

Planning and Architecture

projects ultimate success The Seer

Company brings in key management

staff to direct and oversee the work of

local contractors

Construction management services in-

clude strategic planning feasibility

analysis budgeting architect and engi-

neer selection design review construc-

tion documentation contractor solicita-

tions scheduling daily jobsite coordina-

tion project reporting project close out

and certification

Because the Seer Company has no af-

filiations with equipment suppliers an

unbiased bid process for the optimum

provision of equipment and services is

guaranteed

The Seer Company provides mountain

facilities and golf course construction

management services Mountain facili-

ties construction management services

include tasks such as ski run flagging lift

line surveying run clearing and grading

drainage system installation erosion

control implementation and snow mak-

ing reservoir construction

As the Clientrsquos representative Seer staff

work closely with ski lift and snow mak-

ing companies to coordinate the con-

struction process Our services include

representing the Client in the selection

of the most appropriate equipment in-

cluding ski lifts snow making systems

grooming equipment and equipment

associated with year round on mountain

activities such as tube parks mountain

bike parks and alpine slides

For over twenty-five years Seer staff

has provided construction management

services to the golf course development

industry We apply our construction

management experience as a cost effec-

tive tool to control the construction

costs construction quality and meet

the construction schedule to achieve the

To ensure that the proper layout style

materials and technical details appropri-

ate to architecture in a resort context

are achieved The SEER Company is of-

ten retained to design buildings to the

Development Permit Application stage

The Seer Company typically works with

local architects appointed by the Client

through the Building Permit Application

stage to ensure the initial design intent

is maintained

For over 25 years The Seer Company

staff have developed and managed

mountain golf and beach resorts and

acquired the necessary experience to

market real estate development pro-

jects and resort operations

The Seer Company provides consulting

services to resort owners that include

real estate marketing programs for the

sale of development parcels to private

developers and sales programs for com-

pleted building projects such residential

subdivisions and townhome complexes

The Seer Company also provides mar-

keting services that advertise the start

up and initial operations of new resorts

Page 7 The SEER Company

Marketing Programs

Construction Management

For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-

national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos

comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing

strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-

plementation of accounting and ticketing systems

The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-

ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process

and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-

ing of the maintenance and clubhouse staff and the overall set up of the golf course operations

Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-

sion of equipment is guaranteed

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-

cycle costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad

range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-

tions For further information regarding the benefits in preparing design guidelines and development regulations please

refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that

can be downloaded in PDF format

Page 9 The SEER Company

Start-up and Operations

A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-

search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields

the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of

the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in

place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-

lished for the State that resonates with the target markets

SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-

strate success in

middotGuiding leadership teams through the entire strategy process

middotConducting a thorough assessment of regions and sites within regions

middotDeveloping distinctive plans for tourism destinations

middotCreating integrated destination marketing plans

middotIntegrating strategy throughout the entire destination organization

middotDesigning building and operating successful tourism facilities

The SEER Company Page 11 The SEER Company

SEER Destination Management Planning

SEERrsquos Holistic Approach to Planning

The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include

Brand Development

The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation

Infrastructure and Investment Plan

As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process

Events Strategy

A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region

Strategic Alliances

Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership

Information

Comprehensive identification of and evaluation of the destinationrsquos assets

Clarity about the destinationrsquos visitor economy business

Hard evidence to support any recommended strategies priorities and activities

A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives

tasks that have been prioritised

Collaboration

Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-

ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism

Policy

Results

SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives

Page 13 The SEER Company

Destination Management Planning - What SEER can provide

SEERrsquos Enablers of Destination Planning Success

Vallee Las Lenas Resort Argentina Development Team

Resort which defined the roadmap that

the resort followed in moving from a

regional ski hill to a year round boutique

destination resort

As the Development Planner for the

Resort Municipality of Whistler Harry

again collaborated with Eldon Beck on

the detailed planning and then man-

aged the implementation of the master

plan that doubled the size of the re-

sortrsquos commercial core Whistler has

been recognized for decades as one of

the leading resorts in the world and is

a model for all season resort develop-

ment

tion design has to respond to the varying

needs of people and their cultures in

order to be successful He studied art

architecture and culture in Italy and re-

ceived a graduate fellowship to conduct

research in the Himalayas Mountains of

India and Nepal while working on his

Masterrsquos degree in cultural history In

Canada Harry earned a Masters degree in

Architecture and Environmental Design at

the University of Calgary Harryrsquos interdis-

ciplinary background in cultural history

architecture environmental planning and

landscape architecture creates a strong

foundation for his work

Harryrsquos professional development in-

cludes both lsquohands onrsquo experience in the

construction of resorts and buildings and

employment in several architecture and

planning offices While retained by the

British Columbia Provincial Governmentrsquos

Heritage Conservation Branch in the late

1970rsquos Harry inventoried the historic

architecture of the Kootenay Districtrsquos

Late Victorian mining towns His research

and fieldwork led to the conservation of

the urban fabric of these communities

that are now popular tourist destinations

He collaborated with Eldon Beck (the

designer of Whistler Village) in preparing

the first master plan for Fernie Alpine

Harry is the Great lsquoEnvisionerrsquo

Harry is the person who travels the world

and devotes his life to understanding the

essence of what makes resorts and tour-

ism destinations successful He has par-

ticipated in many United Since beginning

his professional career as an architect

and planner Harry has worked on over

120 resort and tourism projects including

planning and design in locations around

the world and led the revitalization of

Whistler Resort in the 1990rsquos

For over 20 years Harry has resided in

Whistler British Columbia Canada the

worldrsquos lsquoliving laboratoryrsquo of mountain

resort development and experiments in

tourism trends Harryrsquos lifelong career

goal has been to obtain the education

and experience to effectively design

mountain resorts and communities Harry

believes that resort and tourism destina-

The SEER Team Harry Measure MEDes (Architecture + Planning) BA

Page 15 The SEER Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 4: The Seer  Company

SEERhellipSomeone who is able to see the past present and future

The SEER Company Limited (lsquoSEERrsquo) is a

British Columbia Canada based resort

planning and design consultancy which

has the resources needed to success-

fully advance the recreation and tour-

ism industry The Principals and Part-

ners have collectively over 120 years of

experience in planning developing and

operating large scale integrated re-

sorts They have worked with resorts in

countries all over the world including

Australia Asia Europe South America

and North America

The firmrsquos philosophy is to recognize

and provide solutions that respect each

regionrsquos uniqueness and to temper the

planning with full consideration to

achieving successful results In the

process the firm is an integral part of

creating meaningful resort experiences

and successful destinations that en-

dure

The SEER Team is a group of highly

trained and experienced professionals

who have worked together for many

years in a collaborative interdisciplinary

process dedicated to envisioning creat-

ing improving and operating successful

resorts and tourism destinations Each

Principal and all Senior Associates have

extensive formal education from recog-

nized institutions in fields that are di-

rectly relevant to our clients needs in

the creation of resorts Each Principal

and all Senior Associates have a broad

range of relevant resort experience

prior to joining SEER and have contin-

ued to advance their education and

experience with SEER Team members

are chosen based on education experi-

ence and most importantly their pas-

sion to work to a worldwide standard

creating leading edge resorts and tour-

ism experiences

People make the difference People

who devote themselves to understand-

ing their clients and believe deeply in

always improving their work on a

global standard constitute the SEER

Team It is this team that will provide

the best possible result for your devel-

opment objectives

Each project that SEER undertakes gets

the full attention of our Principals We

believe that it is so critical to your suc-

cess that we limit our projects to only

those in which SEER Principals can be

involved in all aspects This approach

ensures each client of SEER receives

the benefits of the extensive experi-

ence and training of the people who

lead the company As a boutique firm

we are able to focus on quality and not

be consumed by quantity

Why The SEER Company

Page 5 The SEER Company

On behalf of governments international investment groups and resort operators The SEER Company Limited has been invited

to work within the Indian states of Andhra Pradesh and Meghalaya and the country of Mongolia across China Argentina

Japan the Bahamas Australia and New Zealand and in Europe to identify plan and prepare for operation tourism and re-

lated infrastructure opportunities The SEER Company has also engaged in a conceptual discussion on the development of a

tourism focussed tertiary institute in Whistler in British Columbia and Andhra Pradesh in India The SEER Company under-

stands the immediate requirement in most cases is to identify areas with investment potential that will attract investors

while protecting the environment and adding to the tourism development of the state The overall goal being to create the

foundation for a successful long term tourism industry for the client

The implementation of the Master Plan into the built form is typically where mistakes are made that can significantly impact

the appeal of a resort and itrsquos economic sustainability The Seer Company is unique because we have decades of experience

not only planning resorts but also managing the development process on behalf of the resort owner

To achieve the optimum potential of each master plan through build-out the Seer Company has evolved effective zoning

mechanisms and Design Guidelines and Development Regulations

While the Master Plan provides the framework for a resortrsquos physical layout Design Guidelines establish the character of the

architecture and landscape Development Regulations ensure that the intent of the Master Plan and Design Guidelines are

achieved in built form during the construction process The preparation of comprehensive Design Guidelines and Development

Regulations has additional benefits including the following

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-cycle

costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad range

of settings The Seer Company is able to optimize the advantages of design guidelines and development regulations For fur-

ther information regarding the benefits in preparing design guidelines and development regulations please refer to Recent

Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that can be downloaded in PDF format

In addition to preparing master plans The Seer Company also provides detailed planning urban design and landscape architec-

ture services to the resort industry These plans have included village commercial centre planning and urban design residential

subdivision planning Lot design park planning and amenities site planning Our planning at this detailed level is often used to

guide engineers in the preparation of detailed site servicing drawings for grading roads and utilities construction

The Seer Companyrsquos architectural services include programming and architectural design to all sectors of the resort industry

We have applied our specialized knowledge of the functional and technical requirements of resort building types to prepare

architectural programs for structures such as ski lodges hotels condominiums recreation centers spas and golf course club-

houses

The SEER Company An Overview

Zoning Design Guidelines and Development

Planning and Architecture

projects ultimate success The Seer

Company brings in key management

staff to direct and oversee the work of

local contractors

Construction management services in-

clude strategic planning feasibility

analysis budgeting architect and engi-

neer selection design review construc-

tion documentation contractor solicita-

tions scheduling daily jobsite coordina-

tion project reporting project close out

and certification

Because the Seer Company has no af-

filiations with equipment suppliers an

unbiased bid process for the optimum

provision of equipment and services is

guaranteed

The Seer Company provides mountain

facilities and golf course construction

management services Mountain facili-

ties construction management services

include tasks such as ski run flagging lift

line surveying run clearing and grading

drainage system installation erosion

control implementation and snow mak-

ing reservoir construction

As the Clientrsquos representative Seer staff

work closely with ski lift and snow mak-

ing companies to coordinate the con-

struction process Our services include

representing the Client in the selection

of the most appropriate equipment in-

cluding ski lifts snow making systems

grooming equipment and equipment

associated with year round on mountain

activities such as tube parks mountain

bike parks and alpine slides

For over twenty-five years Seer staff

has provided construction management

services to the golf course development

industry We apply our construction

management experience as a cost effec-

tive tool to control the construction

costs construction quality and meet

the construction schedule to achieve the

To ensure that the proper layout style

materials and technical details appropri-

ate to architecture in a resort context

are achieved The SEER Company is of-

ten retained to design buildings to the

Development Permit Application stage

The Seer Company typically works with

local architects appointed by the Client

through the Building Permit Application

stage to ensure the initial design intent

is maintained

For over 25 years The Seer Company

staff have developed and managed

mountain golf and beach resorts and

acquired the necessary experience to

market real estate development pro-

jects and resort operations

The Seer Company provides consulting

services to resort owners that include

real estate marketing programs for the

sale of development parcels to private

developers and sales programs for com-

pleted building projects such residential

subdivisions and townhome complexes

The Seer Company also provides mar-

keting services that advertise the start

up and initial operations of new resorts

Page 7 The SEER Company

Marketing Programs

Construction Management

For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-

national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos

comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing

strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-

plementation of accounting and ticketing systems

The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-

ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process

and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-

ing of the maintenance and clubhouse staff and the overall set up of the golf course operations

Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-

sion of equipment is guaranteed

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-

cycle costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad

range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-

tions For further information regarding the benefits in preparing design guidelines and development regulations please

refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that

can be downloaded in PDF format

Page 9 The SEER Company

Start-up and Operations

A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-

search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields

the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of

the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in

place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-

lished for the State that resonates with the target markets

SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-

strate success in

middotGuiding leadership teams through the entire strategy process

middotConducting a thorough assessment of regions and sites within regions

middotDeveloping distinctive plans for tourism destinations

middotCreating integrated destination marketing plans

middotIntegrating strategy throughout the entire destination organization

middotDesigning building and operating successful tourism facilities

The SEER Company Page 11 The SEER Company

SEER Destination Management Planning

SEERrsquos Holistic Approach to Planning

The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include

Brand Development

The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation

Infrastructure and Investment Plan

As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process

Events Strategy

A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region

Strategic Alliances

Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership

Information

Comprehensive identification of and evaluation of the destinationrsquos assets

Clarity about the destinationrsquos visitor economy business

Hard evidence to support any recommended strategies priorities and activities

A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives

tasks that have been prioritised

Collaboration

Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-

ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism

Policy

Results

SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives

Page 13 The SEER Company

Destination Management Planning - What SEER can provide

SEERrsquos Enablers of Destination Planning Success

Vallee Las Lenas Resort Argentina Development Team

Resort which defined the roadmap that

the resort followed in moving from a

regional ski hill to a year round boutique

destination resort

As the Development Planner for the

Resort Municipality of Whistler Harry

again collaborated with Eldon Beck on

the detailed planning and then man-

aged the implementation of the master

plan that doubled the size of the re-

sortrsquos commercial core Whistler has

been recognized for decades as one of

the leading resorts in the world and is

a model for all season resort develop-

ment

tion design has to respond to the varying

needs of people and their cultures in

order to be successful He studied art

architecture and culture in Italy and re-

ceived a graduate fellowship to conduct

research in the Himalayas Mountains of

India and Nepal while working on his

Masterrsquos degree in cultural history In

Canada Harry earned a Masters degree in

Architecture and Environmental Design at

the University of Calgary Harryrsquos interdis-

ciplinary background in cultural history

architecture environmental planning and

landscape architecture creates a strong

foundation for his work

Harryrsquos professional development in-

cludes both lsquohands onrsquo experience in the

construction of resorts and buildings and

employment in several architecture and

planning offices While retained by the

British Columbia Provincial Governmentrsquos

Heritage Conservation Branch in the late

1970rsquos Harry inventoried the historic

architecture of the Kootenay Districtrsquos

Late Victorian mining towns His research

and fieldwork led to the conservation of

the urban fabric of these communities

that are now popular tourist destinations

He collaborated with Eldon Beck (the

designer of Whistler Village) in preparing

the first master plan for Fernie Alpine

Harry is the Great lsquoEnvisionerrsquo

Harry is the person who travels the world

and devotes his life to understanding the

essence of what makes resorts and tour-

ism destinations successful He has par-

ticipated in many United Since beginning

his professional career as an architect

and planner Harry has worked on over

120 resort and tourism projects including

planning and design in locations around

the world and led the revitalization of

Whistler Resort in the 1990rsquos

For over 20 years Harry has resided in

Whistler British Columbia Canada the

worldrsquos lsquoliving laboratoryrsquo of mountain

resort development and experiments in

tourism trends Harryrsquos lifelong career

goal has been to obtain the education

and experience to effectively design

mountain resorts and communities Harry

believes that resort and tourism destina-

The SEER Team Harry Measure MEDes (Architecture + Planning) BA

Page 15 The SEER Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 5: The Seer  Company

The SEER Company Limited (lsquoSEERrsquo) is a

British Columbia Canada based resort

planning and design consultancy which

has the resources needed to success-

fully advance the recreation and tour-

ism industry The Principals and Part-

ners have collectively over 120 years of

experience in planning developing and

operating large scale integrated re-

sorts They have worked with resorts in

countries all over the world including

Australia Asia Europe South America

and North America

The firmrsquos philosophy is to recognize

and provide solutions that respect each

regionrsquos uniqueness and to temper the

planning with full consideration to

achieving successful results In the

process the firm is an integral part of

creating meaningful resort experiences

and successful destinations that en-

dure

The SEER Team is a group of highly

trained and experienced professionals

who have worked together for many

years in a collaborative interdisciplinary

process dedicated to envisioning creat-

ing improving and operating successful

resorts and tourism destinations Each

Principal and all Senior Associates have

extensive formal education from recog-

nized institutions in fields that are di-

rectly relevant to our clients needs in

the creation of resorts Each Principal

and all Senior Associates have a broad

range of relevant resort experience

prior to joining SEER and have contin-

ued to advance their education and

experience with SEER Team members

are chosen based on education experi-

ence and most importantly their pas-

sion to work to a worldwide standard

creating leading edge resorts and tour-

ism experiences

People make the difference People

who devote themselves to understand-

ing their clients and believe deeply in

always improving their work on a

global standard constitute the SEER

Team It is this team that will provide

the best possible result for your devel-

opment objectives

Each project that SEER undertakes gets

the full attention of our Principals We

believe that it is so critical to your suc-

cess that we limit our projects to only

those in which SEER Principals can be

involved in all aspects This approach

ensures each client of SEER receives

the benefits of the extensive experi-

ence and training of the people who

lead the company As a boutique firm

we are able to focus on quality and not

be consumed by quantity

Why The SEER Company

Page 5 The SEER Company

On behalf of governments international investment groups and resort operators The SEER Company Limited has been invited

to work within the Indian states of Andhra Pradesh and Meghalaya and the country of Mongolia across China Argentina

Japan the Bahamas Australia and New Zealand and in Europe to identify plan and prepare for operation tourism and re-

lated infrastructure opportunities The SEER Company has also engaged in a conceptual discussion on the development of a

tourism focussed tertiary institute in Whistler in British Columbia and Andhra Pradesh in India The SEER Company under-

stands the immediate requirement in most cases is to identify areas with investment potential that will attract investors

while protecting the environment and adding to the tourism development of the state The overall goal being to create the

foundation for a successful long term tourism industry for the client

The implementation of the Master Plan into the built form is typically where mistakes are made that can significantly impact

the appeal of a resort and itrsquos economic sustainability The Seer Company is unique because we have decades of experience

not only planning resorts but also managing the development process on behalf of the resort owner

To achieve the optimum potential of each master plan through build-out the Seer Company has evolved effective zoning

mechanisms and Design Guidelines and Development Regulations

While the Master Plan provides the framework for a resortrsquos physical layout Design Guidelines establish the character of the

architecture and landscape Development Regulations ensure that the intent of the Master Plan and Design Guidelines are

achieved in built form during the construction process The preparation of comprehensive Design Guidelines and Development

Regulations has additional benefits including the following

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-cycle

costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad range

of settings The Seer Company is able to optimize the advantages of design guidelines and development regulations For fur-

ther information regarding the benefits in preparing design guidelines and development regulations please refer to Recent

Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that can be downloaded in PDF format

In addition to preparing master plans The Seer Company also provides detailed planning urban design and landscape architec-

ture services to the resort industry These plans have included village commercial centre planning and urban design residential

subdivision planning Lot design park planning and amenities site planning Our planning at this detailed level is often used to

guide engineers in the preparation of detailed site servicing drawings for grading roads and utilities construction

The Seer Companyrsquos architectural services include programming and architectural design to all sectors of the resort industry

We have applied our specialized knowledge of the functional and technical requirements of resort building types to prepare

architectural programs for structures such as ski lodges hotels condominiums recreation centers spas and golf course club-

houses

The SEER Company An Overview

Zoning Design Guidelines and Development

Planning and Architecture

projects ultimate success The Seer

Company brings in key management

staff to direct and oversee the work of

local contractors

Construction management services in-

clude strategic planning feasibility

analysis budgeting architect and engi-

neer selection design review construc-

tion documentation contractor solicita-

tions scheduling daily jobsite coordina-

tion project reporting project close out

and certification

Because the Seer Company has no af-

filiations with equipment suppliers an

unbiased bid process for the optimum

provision of equipment and services is

guaranteed

The Seer Company provides mountain

facilities and golf course construction

management services Mountain facili-

ties construction management services

include tasks such as ski run flagging lift

line surveying run clearing and grading

drainage system installation erosion

control implementation and snow mak-

ing reservoir construction

As the Clientrsquos representative Seer staff

work closely with ski lift and snow mak-

ing companies to coordinate the con-

struction process Our services include

representing the Client in the selection

of the most appropriate equipment in-

cluding ski lifts snow making systems

grooming equipment and equipment

associated with year round on mountain

activities such as tube parks mountain

bike parks and alpine slides

For over twenty-five years Seer staff

has provided construction management

services to the golf course development

industry We apply our construction

management experience as a cost effec-

tive tool to control the construction

costs construction quality and meet

the construction schedule to achieve the

To ensure that the proper layout style

materials and technical details appropri-

ate to architecture in a resort context

are achieved The SEER Company is of-

ten retained to design buildings to the

Development Permit Application stage

The Seer Company typically works with

local architects appointed by the Client

through the Building Permit Application

stage to ensure the initial design intent

is maintained

For over 25 years The Seer Company

staff have developed and managed

mountain golf and beach resorts and

acquired the necessary experience to

market real estate development pro-

jects and resort operations

The Seer Company provides consulting

services to resort owners that include

real estate marketing programs for the

sale of development parcels to private

developers and sales programs for com-

pleted building projects such residential

subdivisions and townhome complexes

The Seer Company also provides mar-

keting services that advertise the start

up and initial operations of new resorts

Page 7 The SEER Company

Marketing Programs

Construction Management

For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-

national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos

comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing

strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-

plementation of accounting and ticketing systems

The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-

ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process

and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-

ing of the maintenance and clubhouse staff and the overall set up of the golf course operations

Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-

sion of equipment is guaranteed

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-

cycle costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad

range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-

tions For further information regarding the benefits in preparing design guidelines and development regulations please

refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that

can be downloaded in PDF format

Page 9 The SEER Company

Start-up and Operations

A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-

search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields

the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of

the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in

place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-

lished for the State that resonates with the target markets

SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-

strate success in

middotGuiding leadership teams through the entire strategy process

middotConducting a thorough assessment of regions and sites within regions

middotDeveloping distinctive plans for tourism destinations

middotCreating integrated destination marketing plans

middotIntegrating strategy throughout the entire destination organization

middotDesigning building and operating successful tourism facilities

The SEER Company Page 11 The SEER Company

SEER Destination Management Planning

SEERrsquos Holistic Approach to Planning

The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include

Brand Development

The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation

Infrastructure and Investment Plan

As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process

Events Strategy

A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region

Strategic Alliances

Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership

Information

Comprehensive identification of and evaluation of the destinationrsquos assets

Clarity about the destinationrsquos visitor economy business

Hard evidence to support any recommended strategies priorities and activities

A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives

tasks that have been prioritised

Collaboration

Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-

ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism

Policy

Results

SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives

Page 13 The SEER Company

Destination Management Planning - What SEER can provide

SEERrsquos Enablers of Destination Planning Success

Vallee Las Lenas Resort Argentina Development Team

Resort which defined the roadmap that

the resort followed in moving from a

regional ski hill to a year round boutique

destination resort

As the Development Planner for the

Resort Municipality of Whistler Harry

again collaborated with Eldon Beck on

the detailed planning and then man-

aged the implementation of the master

plan that doubled the size of the re-

sortrsquos commercial core Whistler has

been recognized for decades as one of

the leading resorts in the world and is

a model for all season resort develop-

ment

tion design has to respond to the varying

needs of people and their cultures in

order to be successful He studied art

architecture and culture in Italy and re-

ceived a graduate fellowship to conduct

research in the Himalayas Mountains of

India and Nepal while working on his

Masterrsquos degree in cultural history In

Canada Harry earned a Masters degree in

Architecture and Environmental Design at

the University of Calgary Harryrsquos interdis-

ciplinary background in cultural history

architecture environmental planning and

landscape architecture creates a strong

foundation for his work

Harryrsquos professional development in-

cludes both lsquohands onrsquo experience in the

construction of resorts and buildings and

employment in several architecture and

planning offices While retained by the

British Columbia Provincial Governmentrsquos

Heritage Conservation Branch in the late

1970rsquos Harry inventoried the historic

architecture of the Kootenay Districtrsquos

Late Victorian mining towns His research

and fieldwork led to the conservation of

the urban fabric of these communities

that are now popular tourist destinations

He collaborated with Eldon Beck (the

designer of Whistler Village) in preparing

the first master plan for Fernie Alpine

Harry is the Great lsquoEnvisionerrsquo

Harry is the person who travels the world

and devotes his life to understanding the

essence of what makes resorts and tour-

ism destinations successful He has par-

ticipated in many United Since beginning

his professional career as an architect

and planner Harry has worked on over

120 resort and tourism projects including

planning and design in locations around

the world and led the revitalization of

Whistler Resort in the 1990rsquos

For over 20 years Harry has resided in

Whistler British Columbia Canada the

worldrsquos lsquoliving laboratoryrsquo of mountain

resort development and experiments in

tourism trends Harryrsquos lifelong career

goal has been to obtain the education

and experience to effectively design

mountain resorts and communities Harry

believes that resort and tourism destina-

The SEER Team Harry Measure MEDes (Architecture + Planning) BA

Page 15 The SEER Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 6: The Seer  Company

The implementation of the Master Plan into the built form is typically where mistakes are made that can significantly impact

the appeal of a resort and itrsquos economic sustainability The Seer Company is unique because we have decades of experience

not only planning resorts but also managing the development process on behalf of the resort owner

To achieve the optimum potential of each master plan through build-out the Seer Company has evolved effective zoning

mechanisms and Design Guidelines and Development Regulations

While the Master Plan provides the framework for a resortrsquos physical layout Design Guidelines establish the character of the

architecture and landscape Development Regulations ensure that the intent of the Master Plan and Design Guidelines are

achieved in built form during the construction process The preparation of comprehensive Design Guidelines and Development

Regulations has additional benefits including the following

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-cycle

costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad range

of settings The Seer Company is able to optimize the advantages of design guidelines and development regulations For fur-

ther information regarding the benefits in preparing design guidelines and development regulations please refer to Recent

Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that can be downloaded in PDF format

In addition to preparing master plans The Seer Company also provides detailed planning urban design and landscape architec-

ture services to the resort industry These plans have included village commercial centre planning and urban design residential

subdivision planning Lot design park planning and amenities site planning Our planning at this detailed level is often used to

guide engineers in the preparation of detailed site servicing drawings for grading roads and utilities construction

The Seer Companyrsquos architectural services include programming and architectural design to all sectors of the resort industry

We have applied our specialized knowledge of the functional and technical requirements of resort building types to prepare

architectural programs for structures such as ski lodges hotels condominiums recreation centers spas and golf course club-

houses

The SEER Company An Overview

Zoning Design Guidelines and Development

Planning and Architecture

projects ultimate success The Seer

Company brings in key management

staff to direct and oversee the work of

local contractors

Construction management services in-

clude strategic planning feasibility

analysis budgeting architect and engi-

neer selection design review construc-

tion documentation contractor solicita-

tions scheduling daily jobsite coordina-

tion project reporting project close out

and certification

Because the Seer Company has no af-

filiations with equipment suppliers an

unbiased bid process for the optimum

provision of equipment and services is

guaranteed

The Seer Company provides mountain

facilities and golf course construction

management services Mountain facili-

ties construction management services

include tasks such as ski run flagging lift

line surveying run clearing and grading

drainage system installation erosion

control implementation and snow mak-

ing reservoir construction

As the Clientrsquos representative Seer staff

work closely with ski lift and snow mak-

ing companies to coordinate the con-

struction process Our services include

representing the Client in the selection

of the most appropriate equipment in-

cluding ski lifts snow making systems

grooming equipment and equipment

associated with year round on mountain

activities such as tube parks mountain

bike parks and alpine slides

For over twenty-five years Seer staff

has provided construction management

services to the golf course development

industry We apply our construction

management experience as a cost effec-

tive tool to control the construction

costs construction quality and meet

the construction schedule to achieve the

To ensure that the proper layout style

materials and technical details appropri-

ate to architecture in a resort context

are achieved The SEER Company is of-

ten retained to design buildings to the

Development Permit Application stage

The Seer Company typically works with

local architects appointed by the Client

through the Building Permit Application

stage to ensure the initial design intent

is maintained

For over 25 years The Seer Company

staff have developed and managed

mountain golf and beach resorts and

acquired the necessary experience to

market real estate development pro-

jects and resort operations

The Seer Company provides consulting

services to resort owners that include

real estate marketing programs for the

sale of development parcels to private

developers and sales programs for com-

pleted building projects such residential

subdivisions and townhome complexes

The Seer Company also provides mar-

keting services that advertise the start

up and initial operations of new resorts

Page 7 The SEER Company

Marketing Programs

Construction Management

For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-

national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos

comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing

strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-

plementation of accounting and ticketing systems

The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-

ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process

and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-

ing of the maintenance and clubhouse staff and the overall set up of the golf course operations

Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-

sion of equipment is guaranteed

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-

cycle costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad

range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-

tions For further information regarding the benefits in preparing design guidelines and development regulations please

refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that

can be downloaded in PDF format

Page 9 The SEER Company

Start-up and Operations

A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-

search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields

the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of

the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in

place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-

lished for the State that resonates with the target markets

SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-

strate success in

middotGuiding leadership teams through the entire strategy process

middotConducting a thorough assessment of regions and sites within regions

middotDeveloping distinctive plans for tourism destinations

middotCreating integrated destination marketing plans

middotIntegrating strategy throughout the entire destination organization

middotDesigning building and operating successful tourism facilities

The SEER Company Page 11 The SEER Company

SEER Destination Management Planning

SEERrsquos Holistic Approach to Planning

The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include

Brand Development

The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation

Infrastructure and Investment Plan

As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process

Events Strategy

A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region

Strategic Alliances

Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership

Information

Comprehensive identification of and evaluation of the destinationrsquos assets

Clarity about the destinationrsquos visitor economy business

Hard evidence to support any recommended strategies priorities and activities

A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives

tasks that have been prioritised

Collaboration

Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-

ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism

Policy

Results

SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives

Page 13 The SEER Company

Destination Management Planning - What SEER can provide

SEERrsquos Enablers of Destination Planning Success

Vallee Las Lenas Resort Argentina Development Team

Resort which defined the roadmap that

the resort followed in moving from a

regional ski hill to a year round boutique

destination resort

As the Development Planner for the

Resort Municipality of Whistler Harry

again collaborated with Eldon Beck on

the detailed planning and then man-

aged the implementation of the master

plan that doubled the size of the re-

sortrsquos commercial core Whistler has

been recognized for decades as one of

the leading resorts in the world and is

a model for all season resort develop-

ment

tion design has to respond to the varying

needs of people and their cultures in

order to be successful He studied art

architecture and culture in Italy and re-

ceived a graduate fellowship to conduct

research in the Himalayas Mountains of

India and Nepal while working on his

Masterrsquos degree in cultural history In

Canada Harry earned a Masters degree in

Architecture and Environmental Design at

the University of Calgary Harryrsquos interdis-

ciplinary background in cultural history

architecture environmental planning and

landscape architecture creates a strong

foundation for his work

Harryrsquos professional development in-

cludes both lsquohands onrsquo experience in the

construction of resorts and buildings and

employment in several architecture and

planning offices While retained by the

British Columbia Provincial Governmentrsquos

Heritage Conservation Branch in the late

1970rsquos Harry inventoried the historic

architecture of the Kootenay Districtrsquos

Late Victorian mining towns His research

and fieldwork led to the conservation of

the urban fabric of these communities

that are now popular tourist destinations

He collaborated with Eldon Beck (the

designer of Whistler Village) in preparing

the first master plan for Fernie Alpine

Harry is the Great lsquoEnvisionerrsquo

Harry is the person who travels the world

and devotes his life to understanding the

essence of what makes resorts and tour-

ism destinations successful He has par-

ticipated in many United Since beginning

his professional career as an architect

and planner Harry has worked on over

120 resort and tourism projects including

planning and design in locations around

the world and led the revitalization of

Whistler Resort in the 1990rsquos

For over 20 years Harry has resided in

Whistler British Columbia Canada the

worldrsquos lsquoliving laboratoryrsquo of mountain

resort development and experiments in

tourism trends Harryrsquos lifelong career

goal has been to obtain the education

and experience to effectively design

mountain resorts and communities Harry

believes that resort and tourism destina-

The SEER Team Harry Measure MEDes (Architecture + Planning) BA

Page 15 The SEER Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 7: The Seer  Company

projects ultimate success The Seer

Company brings in key management

staff to direct and oversee the work of

local contractors

Construction management services in-

clude strategic planning feasibility

analysis budgeting architect and engi-

neer selection design review construc-

tion documentation contractor solicita-

tions scheduling daily jobsite coordina-

tion project reporting project close out

and certification

Because the Seer Company has no af-

filiations with equipment suppliers an

unbiased bid process for the optimum

provision of equipment and services is

guaranteed

The Seer Company provides mountain

facilities and golf course construction

management services Mountain facili-

ties construction management services

include tasks such as ski run flagging lift

line surveying run clearing and grading

drainage system installation erosion

control implementation and snow mak-

ing reservoir construction

As the Clientrsquos representative Seer staff

work closely with ski lift and snow mak-

ing companies to coordinate the con-

struction process Our services include

representing the Client in the selection

of the most appropriate equipment in-

cluding ski lifts snow making systems

grooming equipment and equipment

associated with year round on mountain

activities such as tube parks mountain

bike parks and alpine slides

For over twenty-five years Seer staff

has provided construction management

services to the golf course development

industry We apply our construction

management experience as a cost effec-

tive tool to control the construction

costs construction quality and meet

the construction schedule to achieve the

To ensure that the proper layout style

materials and technical details appropri-

ate to architecture in a resort context

are achieved The SEER Company is of-

ten retained to design buildings to the

Development Permit Application stage

The Seer Company typically works with

local architects appointed by the Client

through the Building Permit Application

stage to ensure the initial design intent

is maintained

For over 25 years The Seer Company

staff have developed and managed

mountain golf and beach resorts and

acquired the necessary experience to

market real estate development pro-

jects and resort operations

The Seer Company provides consulting

services to resort owners that include

real estate marketing programs for the

sale of development parcels to private

developers and sales programs for com-

pleted building projects such residential

subdivisions and townhome complexes

The Seer Company also provides mar-

keting services that advertise the start

up and initial operations of new resorts

Page 7 The SEER Company

Marketing Programs

Construction Management

For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-

national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos

comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing

strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-

plementation of accounting and ticketing systems

The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-

ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process

and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-

ing of the maintenance and clubhouse staff and the overall set up of the golf course operations

Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-

sion of equipment is guaranteed

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-

cycle costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad

range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-

tions For further information regarding the benefits in preparing design guidelines and development regulations please

refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that

can be downloaded in PDF format

Page 9 The SEER Company

Start-up and Operations

A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-

search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields

the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of

the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in

place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-

lished for the State that resonates with the target markets

SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-

strate success in

middotGuiding leadership teams through the entire strategy process

middotConducting a thorough assessment of regions and sites within regions

middotDeveloping distinctive plans for tourism destinations

middotCreating integrated destination marketing plans

middotIntegrating strategy throughout the entire destination organization

middotDesigning building and operating successful tourism facilities

The SEER Company Page 11 The SEER Company

SEER Destination Management Planning

SEERrsquos Holistic Approach to Planning

The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include

Brand Development

The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation

Infrastructure and Investment Plan

As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process

Events Strategy

A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region

Strategic Alliances

Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership

Information

Comprehensive identification of and evaluation of the destinationrsquos assets

Clarity about the destinationrsquos visitor economy business

Hard evidence to support any recommended strategies priorities and activities

A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives

tasks that have been prioritised

Collaboration

Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-

ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism

Policy

Results

SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives

Page 13 The SEER Company

Destination Management Planning - What SEER can provide

SEERrsquos Enablers of Destination Planning Success

Vallee Las Lenas Resort Argentina Development Team

Resort which defined the roadmap that

the resort followed in moving from a

regional ski hill to a year round boutique

destination resort

As the Development Planner for the

Resort Municipality of Whistler Harry

again collaborated with Eldon Beck on

the detailed planning and then man-

aged the implementation of the master

plan that doubled the size of the re-

sortrsquos commercial core Whistler has

been recognized for decades as one of

the leading resorts in the world and is

a model for all season resort develop-

ment

tion design has to respond to the varying

needs of people and their cultures in

order to be successful He studied art

architecture and culture in Italy and re-

ceived a graduate fellowship to conduct

research in the Himalayas Mountains of

India and Nepal while working on his

Masterrsquos degree in cultural history In

Canada Harry earned a Masters degree in

Architecture and Environmental Design at

the University of Calgary Harryrsquos interdis-

ciplinary background in cultural history

architecture environmental planning and

landscape architecture creates a strong

foundation for his work

Harryrsquos professional development in-

cludes both lsquohands onrsquo experience in the

construction of resorts and buildings and

employment in several architecture and

planning offices While retained by the

British Columbia Provincial Governmentrsquos

Heritage Conservation Branch in the late

1970rsquos Harry inventoried the historic

architecture of the Kootenay Districtrsquos

Late Victorian mining towns His research

and fieldwork led to the conservation of

the urban fabric of these communities

that are now popular tourist destinations

He collaborated with Eldon Beck (the

designer of Whistler Village) in preparing

the first master plan for Fernie Alpine

Harry is the Great lsquoEnvisionerrsquo

Harry is the person who travels the world

and devotes his life to understanding the

essence of what makes resorts and tour-

ism destinations successful He has par-

ticipated in many United Since beginning

his professional career as an architect

and planner Harry has worked on over

120 resort and tourism projects including

planning and design in locations around

the world and led the revitalization of

Whistler Resort in the 1990rsquos

For over 20 years Harry has resided in

Whistler British Columbia Canada the

worldrsquos lsquoliving laboratoryrsquo of mountain

resort development and experiments in

tourism trends Harryrsquos lifelong career

goal has been to obtain the education

and experience to effectively design

mountain resorts and communities Harry

believes that resort and tourism destina-

The SEER Team Harry Measure MEDes (Architecture + Planning) BA

Page 15 The SEER Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 8: The Seer  Company

For over thirty years key SEER personnel have continuously managed mountain resorts ranging in size from major inter-

national four season destinations to local and regional resorts and private ski clubs As part of The SEER Companyrsquos

comprehensive services to the mountain resort industry we provide lsquostart up + operationsrsquo services such as marketing

strategies staff training selection of rental equipment ski and snowboard school organization safety training and im-

plementation of accounting and ticketing systems

The Seer Companyrsquos golf course start up and operations begins as construction finishes during construction at the seed-

ing of the course and carries thru the lsquoGrand Openingrsquo and beyond Seerrsquos personnel assume the critical grow in process

and mature and maintain the turf while setting up clubhouse operations These services include budgeting hiring train-

ing of the maintenance and clubhouse staff and the overall set up of the golf course operations

Because the Seer Company has no affiliations with equipment suppliers an unbiased bid process for the optimum provi-

sion of equipment is guaranteed

1 Design Guidelines streamline the Government approval process

2 Design Guidelines provide valuable technical information that yields economies in construction and reduction in life-

cycle costs

3 Design Guidelines increase land value

4 Design Guidelines ensure quality is maintained over time

5 Design Guidelines are effective marketing tools

Through years of involvement in the master planning and development process for a diversity of resort types in a broad

range of settings The SEER Company is able to optimize the advantages of design guidelines and development regula-

tions For further information regarding the benefits in preparing design guidelines and development regulations please

refer to our website Recent Activities Articles lsquoAdvantages of Design Guidelines and Development Regulationsrsquo that

can be downloaded in PDF format

Page 9 The SEER Company

Start-up and Operations

A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-

search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields

the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of

the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in

place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-

lished for the State that resonates with the target markets

SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-

strate success in

middotGuiding leadership teams through the entire strategy process

middotConducting a thorough assessment of regions and sites within regions

middotDeveloping distinctive plans for tourism destinations

middotCreating integrated destination marketing plans

middotIntegrating strategy throughout the entire destination organization

middotDesigning building and operating successful tourism facilities

The SEER Company Page 11 The SEER Company

SEER Destination Management Planning

SEERrsquos Holistic Approach to Planning

The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include

Brand Development

The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation

Infrastructure and Investment Plan

As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process

Events Strategy

A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region

Strategic Alliances

Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership

Information

Comprehensive identification of and evaluation of the destinationrsquos assets

Clarity about the destinationrsquos visitor economy business

Hard evidence to support any recommended strategies priorities and activities

A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives

tasks that have been prioritised

Collaboration

Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-

ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism

Policy

Results

SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives

Page 13 The SEER Company

Destination Management Planning - What SEER can provide

SEERrsquos Enablers of Destination Planning Success

Vallee Las Lenas Resort Argentina Development Team

Resort which defined the roadmap that

the resort followed in moving from a

regional ski hill to a year round boutique

destination resort

As the Development Planner for the

Resort Municipality of Whistler Harry

again collaborated with Eldon Beck on

the detailed planning and then man-

aged the implementation of the master

plan that doubled the size of the re-

sortrsquos commercial core Whistler has

been recognized for decades as one of

the leading resorts in the world and is

a model for all season resort develop-

ment

tion design has to respond to the varying

needs of people and their cultures in

order to be successful He studied art

architecture and culture in Italy and re-

ceived a graduate fellowship to conduct

research in the Himalayas Mountains of

India and Nepal while working on his

Masterrsquos degree in cultural history In

Canada Harry earned a Masters degree in

Architecture and Environmental Design at

the University of Calgary Harryrsquos interdis-

ciplinary background in cultural history

architecture environmental planning and

landscape architecture creates a strong

foundation for his work

Harryrsquos professional development in-

cludes both lsquohands onrsquo experience in the

construction of resorts and buildings and

employment in several architecture and

planning offices While retained by the

British Columbia Provincial Governmentrsquos

Heritage Conservation Branch in the late

1970rsquos Harry inventoried the historic

architecture of the Kootenay Districtrsquos

Late Victorian mining towns His research

and fieldwork led to the conservation of

the urban fabric of these communities

that are now popular tourist destinations

He collaborated with Eldon Beck (the

designer of Whistler Village) in preparing

the first master plan for Fernie Alpine

Harry is the Great lsquoEnvisionerrsquo

Harry is the person who travels the world

and devotes his life to understanding the

essence of what makes resorts and tour-

ism destinations successful He has par-

ticipated in many United Since beginning

his professional career as an architect

and planner Harry has worked on over

120 resort and tourism projects including

planning and design in locations around

the world and led the revitalization of

Whistler Resort in the 1990rsquos

For over 20 years Harry has resided in

Whistler British Columbia Canada the

worldrsquos lsquoliving laboratoryrsquo of mountain

resort development and experiments in

tourism trends Harryrsquos lifelong career

goal has been to obtain the education

and experience to effectively design

mountain resorts and communities Harry

believes that resort and tourism destina-

The SEER Team Harry Measure MEDes (Architecture + Planning) BA

Page 15 The SEER Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 9: The Seer  Company

A feasible plan whether at the State level or for individual projects requires that the plan be based on excellent market re-

search the characteristics of the site and the judgement of experienced professionals It is the synthesis of inputs that yields

the most successful plan and it is the ability to adjust to market conditions over time which determines the ultimate success of

the plan Ultimately the successful development of the tourism industry requires that a Destination Management Plan be in

place which integrates all components of the tourism offering from assets to marketing to delivery and that a brand is estab-

lished for the State that resonates with the target markets

SEER embraces a collaborative approach to strategic development and has a unique proven philosophyprocess It can demon-

strate success in

middotGuiding leadership teams through the entire strategy process

middotConducting a thorough assessment of regions and sites within regions

middotDeveloping distinctive plans for tourism destinations

middotCreating integrated destination marketing plans

middotIntegrating strategy throughout the entire destination organization

middotDesigning building and operating successful tourism facilities

The SEER Company Page 11 The SEER Company

SEER Destination Management Planning

SEERrsquos Holistic Approach to Planning

The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include

Brand Development

The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation

Infrastructure and Investment Plan

As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process

Events Strategy

A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region

Strategic Alliances

Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership

Information

Comprehensive identification of and evaluation of the destinationrsquos assets

Clarity about the destinationrsquos visitor economy business

Hard evidence to support any recommended strategies priorities and activities

A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives

tasks that have been prioritised

Collaboration

Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-

ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism

Policy

Results

SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives

Page 13 The SEER Company

Destination Management Planning - What SEER can provide

SEERrsquos Enablers of Destination Planning Success

Vallee Las Lenas Resort Argentina Development Team

Resort which defined the roadmap that

the resort followed in moving from a

regional ski hill to a year round boutique

destination resort

As the Development Planner for the

Resort Municipality of Whistler Harry

again collaborated with Eldon Beck on

the detailed planning and then man-

aged the implementation of the master

plan that doubled the size of the re-

sortrsquos commercial core Whistler has

been recognized for decades as one of

the leading resorts in the world and is

a model for all season resort develop-

ment

tion design has to respond to the varying

needs of people and their cultures in

order to be successful He studied art

architecture and culture in Italy and re-

ceived a graduate fellowship to conduct

research in the Himalayas Mountains of

India and Nepal while working on his

Masterrsquos degree in cultural history In

Canada Harry earned a Masters degree in

Architecture and Environmental Design at

the University of Calgary Harryrsquos interdis-

ciplinary background in cultural history

architecture environmental planning and

landscape architecture creates a strong

foundation for his work

Harryrsquos professional development in-

cludes both lsquohands onrsquo experience in the

construction of resorts and buildings and

employment in several architecture and

planning offices While retained by the

British Columbia Provincial Governmentrsquos

Heritage Conservation Branch in the late

1970rsquos Harry inventoried the historic

architecture of the Kootenay Districtrsquos

Late Victorian mining towns His research

and fieldwork led to the conservation of

the urban fabric of these communities

that are now popular tourist destinations

He collaborated with Eldon Beck (the

designer of Whistler Village) in preparing

the first master plan for Fernie Alpine

Harry is the Great lsquoEnvisionerrsquo

Harry is the person who travels the world

and devotes his life to understanding the

essence of what makes resorts and tour-

ism destinations successful He has par-

ticipated in many United Since beginning

his professional career as an architect

and planner Harry has worked on over

120 resort and tourism projects including

planning and design in locations around

the world and led the revitalization of

Whistler Resort in the 1990rsquos

For over 20 years Harry has resided in

Whistler British Columbia Canada the

worldrsquos lsquoliving laboratoryrsquo of mountain

resort development and experiments in

tourism trends Harryrsquos lifelong career

goal has been to obtain the education

and experience to effectively design

mountain resorts and communities Harry

believes that resort and tourism destina-

The SEER Team Harry Measure MEDes (Architecture + Planning) BA

Page 15 The SEER Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 10: The Seer  Company

SEERrsquos Holistic Approach to Planning

The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include

Brand Development

The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation

Infrastructure and Investment Plan

As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process

Events Strategy

A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region

Strategic Alliances

Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership

Information

Comprehensive identification of and evaluation of the destinationrsquos assets

Clarity about the destinationrsquos visitor economy business

Hard evidence to support any recommended strategies priorities and activities

A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives

tasks that have been prioritised

Collaboration

Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-

ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism

Policy

Results

SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives

Page 13 The SEER Company

Destination Management Planning - What SEER can provide

SEERrsquos Enablers of Destination Planning Success

Vallee Las Lenas Resort Argentina Development Team

Resort which defined the roadmap that

the resort followed in moving from a

regional ski hill to a year round boutique

destination resort

As the Development Planner for the

Resort Municipality of Whistler Harry

again collaborated with Eldon Beck on

the detailed planning and then man-

aged the implementation of the master

plan that doubled the size of the re-

sortrsquos commercial core Whistler has

been recognized for decades as one of

the leading resorts in the world and is

a model for all season resort develop-

ment

tion design has to respond to the varying

needs of people and their cultures in

order to be successful He studied art

architecture and culture in Italy and re-

ceived a graduate fellowship to conduct

research in the Himalayas Mountains of

India and Nepal while working on his

Masterrsquos degree in cultural history In

Canada Harry earned a Masters degree in

Architecture and Environmental Design at

the University of Calgary Harryrsquos interdis-

ciplinary background in cultural history

architecture environmental planning and

landscape architecture creates a strong

foundation for his work

Harryrsquos professional development in-

cludes both lsquohands onrsquo experience in the

construction of resorts and buildings and

employment in several architecture and

planning offices While retained by the

British Columbia Provincial Governmentrsquos

Heritage Conservation Branch in the late

1970rsquos Harry inventoried the historic

architecture of the Kootenay Districtrsquos

Late Victorian mining towns His research

and fieldwork led to the conservation of

the urban fabric of these communities

that are now popular tourist destinations

He collaborated with Eldon Beck (the

designer of Whistler Village) in preparing

the first master plan for Fernie Alpine

Harry is the Great lsquoEnvisionerrsquo

Harry is the person who travels the world

and devotes his life to understanding the

essence of what makes resorts and tour-

ism destinations successful He has par-

ticipated in many United Since beginning

his professional career as an architect

and planner Harry has worked on over

120 resort and tourism projects including

planning and design in locations around

the world and led the revitalization of

Whistler Resort in the 1990rsquos

For over 20 years Harry has resided in

Whistler British Columbia Canada the

worldrsquos lsquoliving laboratoryrsquo of mountain

resort development and experiments in

tourism trends Harryrsquos lifelong career

goal has been to obtain the education

and experience to effectively design

mountain resorts and communities Harry

believes that resort and tourism destina-

The SEER Team Harry Measure MEDes (Architecture + Planning) BA

Page 15 The SEER Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 11: The Seer  Company

The success of any Destination Management Plan (DMP) and its strategies are un-derpinned by a series of enablers and these include

Brand Development

The tourism industry through SEER should lead the development of a unified brand story and identity for State or Country This brand is essential in creating new positive messages for workforce attraction investment and visitation

Infrastructure and Investment Plan

As part of the DMP a Regional Infrastructure and Investment Plan (RTIIP) should be developed This RTIIP will prioritise public and tourism infrastructure projects and investment opportunities as well as identify product development opportuni-ties and their fit within the planning segments The DMP process will provide mechanisms for the implementation and monitoring of the RTIIP process

Events Strategy

A community tourism and business events strategy is needed to increase visita-tion build community pride and attract investment and economic return An Events Strategy will identify hero events funding mechanisms coordination proc-esses and priority actions to make events a driver of growth and perception of change for the region

Strategic Alliances

Recognising that tourism is just one of the regionrsquos economic drivers greater coop-eration is needed between the government and private bodies on leveraging each otherrsquos economic development and promotional activities as well as working with industry partners A combined lsquoBusiness Assetsrsquo program is seen as a logical first step and enabler of this partnership

Information

Comprehensive identification of and evaluation of the destinationrsquos assets

Clarity about the destinationrsquos visitor economy business

Hard evidence to support any recommended strategies priorities and activities

A realistic appreciation of the destinationrsquos resources both physical and financial and their capacity to deliver the objectives

tasks that have been prioritised

Collaboration

Evidence of widespread consultation and demonstration of how the Destination Management Plan fits within and works to-

ward identified goals of the Government This means showing measurable results that contribute to the Governments Tourism

Policy

Results

SEER will identify the most compelling business case(s) to deliver on a Governmentrsquos Tourism Policy objectives

Page 13 The SEER Company

Destination Management Planning - What SEER can provide

SEERrsquos Enablers of Destination Planning Success

Vallee Las Lenas Resort Argentina Development Team

Resort which defined the roadmap that

the resort followed in moving from a

regional ski hill to a year round boutique

destination resort

As the Development Planner for the

Resort Municipality of Whistler Harry

again collaborated with Eldon Beck on

the detailed planning and then man-

aged the implementation of the master

plan that doubled the size of the re-

sortrsquos commercial core Whistler has

been recognized for decades as one of

the leading resorts in the world and is

a model for all season resort develop-

ment

tion design has to respond to the varying

needs of people and their cultures in

order to be successful He studied art

architecture and culture in Italy and re-

ceived a graduate fellowship to conduct

research in the Himalayas Mountains of

India and Nepal while working on his

Masterrsquos degree in cultural history In

Canada Harry earned a Masters degree in

Architecture and Environmental Design at

the University of Calgary Harryrsquos interdis-

ciplinary background in cultural history

architecture environmental planning and

landscape architecture creates a strong

foundation for his work

Harryrsquos professional development in-

cludes both lsquohands onrsquo experience in the

construction of resorts and buildings and

employment in several architecture and

planning offices While retained by the

British Columbia Provincial Governmentrsquos

Heritage Conservation Branch in the late

1970rsquos Harry inventoried the historic

architecture of the Kootenay Districtrsquos

Late Victorian mining towns His research

and fieldwork led to the conservation of

the urban fabric of these communities

that are now popular tourist destinations

He collaborated with Eldon Beck (the

designer of Whistler Village) in preparing

the first master plan for Fernie Alpine

Harry is the Great lsquoEnvisionerrsquo

Harry is the person who travels the world

and devotes his life to understanding the

essence of what makes resorts and tour-

ism destinations successful He has par-

ticipated in many United Since beginning

his professional career as an architect

and planner Harry has worked on over

120 resort and tourism projects including

planning and design in locations around

the world and led the revitalization of

Whistler Resort in the 1990rsquos

For over 20 years Harry has resided in

Whistler British Columbia Canada the

worldrsquos lsquoliving laboratoryrsquo of mountain

resort development and experiments in

tourism trends Harryrsquos lifelong career

goal has been to obtain the education

and experience to effectively design

mountain resorts and communities Harry

believes that resort and tourism destina-

The SEER Team Harry Measure MEDes (Architecture + Planning) BA

Page 15 The SEER Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 12: The Seer  Company

Vallee Las Lenas Resort Argentina Development Team

Resort which defined the roadmap that

the resort followed in moving from a

regional ski hill to a year round boutique

destination resort

As the Development Planner for the

Resort Municipality of Whistler Harry

again collaborated with Eldon Beck on

the detailed planning and then man-

aged the implementation of the master

plan that doubled the size of the re-

sortrsquos commercial core Whistler has

been recognized for decades as one of

the leading resorts in the world and is

a model for all season resort develop-

ment

tion design has to respond to the varying

needs of people and their cultures in

order to be successful He studied art

architecture and culture in Italy and re-

ceived a graduate fellowship to conduct

research in the Himalayas Mountains of

India and Nepal while working on his

Masterrsquos degree in cultural history In

Canada Harry earned a Masters degree in

Architecture and Environmental Design at

the University of Calgary Harryrsquos interdis-

ciplinary background in cultural history

architecture environmental planning and

landscape architecture creates a strong

foundation for his work

Harryrsquos professional development in-

cludes both lsquohands onrsquo experience in the

construction of resorts and buildings and

employment in several architecture and

planning offices While retained by the

British Columbia Provincial Governmentrsquos

Heritage Conservation Branch in the late

1970rsquos Harry inventoried the historic

architecture of the Kootenay Districtrsquos

Late Victorian mining towns His research

and fieldwork led to the conservation of

the urban fabric of these communities

that are now popular tourist destinations

He collaborated with Eldon Beck (the

designer of Whistler Village) in preparing

the first master plan for Fernie Alpine

Harry is the Great lsquoEnvisionerrsquo

Harry is the person who travels the world

and devotes his life to understanding the

essence of what makes resorts and tour-

ism destinations successful He has par-

ticipated in many United Since beginning

his professional career as an architect

and planner Harry has worked on over

120 resort and tourism projects including

planning and design in locations around

the world and led the revitalization of

Whistler Resort in the 1990rsquos

For over 20 years Harry has resided in

Whistler British Columbia Canada the

worldrsquos lsquoliving laboratoryrsquo of mountain

resort development and experiments in

tourism trends Harryrsquos lifelong career

goal has been to obtain the education

and experience to effectively design

mountain resorts and communities Harry

believes that resort and tourism destina-

The SEER Team Harry Measure MEDes (Architecture + Planning) BA

Page 15 The SEER Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 13: The Seer  Company

Resort which defined the roadmap that

the resort followed in moving from a

regional ski hill to a year round boutique

destination resort

As the Development Planner for the

Resort Municipality of Whistler Harry

again collaborated with Eldon Beck on

the detailed planning and then man-

aged the implementation of the master

plan that doubled the size of the re-

sortrsquos commercial core Whistler has

been recognized for decades as one of

the leading resorts in the world and is

a model for all season resort develop-

ment

tion design has to respond to the varying

needs of people and their cultures in

order to be successful He studied art

architecture and culture in Italy and re-

ceived a graduate fellowship to conduct

research in the Himalayas Mountains of

India and Nepal while working on his

Masterrsquos degree in cultural history In

Canada Harry earned a Masters degree in

Architecture and Environmental Design at

the University of Calgary Harryrsquos interdis-

ciplinary background in cultural history

architecture environmental planning and

landscape architecture creates a strong

foundation for his work

Harryrsquos professional development in-

cludes both lsquohands onrsquo experience in the

construction of resorts and buildings and

employment in several architecture and

planning offices While retained by the

British Columbia Provincial Governmentrsquos

Heritage Conservation Branch in the late

1970rsquos Harry inventoried the historic

architecture of the Kootenay Districtrsquos

Late Victorian mining towns His research

and fieldwork led to the conservation of

the urban fabric of these communities

that are now popular tourist destinations

He collaborated with Eldon Beck (the

designer of Whistler Village) in preparing

the first master plan for Fernie Alpine

Harry is the Great lsquoEnvisionerrsquo

Harry is the person who travels the world

and devotes his life to understanding the

essence of what makes resorts and tour-

ism destinations successful He has par-

ticipated in many United Since beginning

his professional career as an architect

and planner Harry has worked on over

120 resort and tourism projects including

planning and design in locations around

the world and led the revitalization of

Whistler Resort in the 1990rsquos

For over 20 years Harry has resided in

Whistler British Columbia Canada the

worldrsquos lsquoliving laboratoryrsquo of mountain

resort development and experiments in

tourism trends Harryrsquos lifelong career

goal has been to obtain the education

and experience to effectively design

mountain resorts and communities Harry

believes that resort and tourism destina-

The SEER Team Harry Measure MEDes (Architecture + Planning) BA

Page 15 The SEER Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 14: The Seer  Company

Detail of Outdoor Amenities Plan Lotusland Resort Jinhu China

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 15: The Seer  Company

Harryrsquos consulting activities over the past twenty five years

have involved the planning and design of numerous moun-

tain golf adventure eco and wellness resorts in North Amer-

ica South America Asia and Australasia The scope of moun-

tain resort projects has included the master planning of large

-scale destination resorts such as Valle Las Lenas Resort in

Argentina The Las Lenas base lands are 9 square kilometres

in area and includes planning for over 11000 rental accom-

modation beds and a retail village The master plan was done

to transform this resort into the Southern Hemispherersquos larg-

est all season mountain resort destination

Harry has also

planned several

boutique moun-

tain resorts such

as Mount Wash-

ington Resort and

Hudson Bay

Mountain Resort

in British Colum-

bia Canada and

has contributed to

the design of nu-

merous resort hotels and hospitality service facilities such the

Snow Creek Lodge at Fernie Alpine Resort the Ravenrsquos Lodge

at Mount Washington Alpine Resort and The Kicking Horse

Resort General Store

His activities in golf resort community planning and architec-

ture includes several projects in North America such as the

master plans for the Virgin Creek Country Club at Alyeska

Resort in Alaska Redstone Golf Resort in British Columbia

Canada and the designs for multi-family developments such

as the Deer Run town home complex at Morgan Creek Coun-

try Club in Vancouver Canada

Recently Harry completed the master plan for Lotus Land

Resort near Jinhu China This plan creates a nature oriented

wellness retreat with various nightly rental accommodation

types recreation amenities and a clubhouse on 25 hectares

of land set within an ecological reserve The master plan and

architecture responds to the challenge of merging traditional

Chinese design with contemporary modern design and creat-

ing a resort that appeals to both the Chinese and interna-

tional markets

Throughout his professional career Harry has been a fea-

tured speaker at many universities and conferences on the

subject of sustainable resort recreation and tourism devel-

opment He was co-chairman of The North American Resort

Forums annual conference All Season Mountain Resort Devel-

opment Marketing and Management held at Snowbird Resort in

Utah in 1998 and in Whistler Resort Canada in 2000 In 2010

he chaired session 40 Sustainable Tourism and Resort Devel-

opment and was a plenary speaker at Global Change and

the Worlds Mountains conference held in Perth Scotland

and organized by UNESCO He also served on a panel of ex-

perts in mountain resort community sustainable planning

and development at the 2010 Verbier Green Pioneering Sum-

mit held in Franc in recent years Harry has participated at

conferences in Asia such as in the annual annual Asia Pacific

Snow Sports Conference held in Beijing Based on the knowl-

edge and experience of his lengthy career his presentations

to this emerging Asian industry emphasize the benefits of

introducing sustainable planning and operations practices

early in the tourism and resort development cycle

Harry has served as an advisor to several municipal govern-

ments in Canada and to the State of Alaska in the United

States on the application of Best Practices to achieve sus-

tainable all season mountain resort communities

Harry currently is a technical advisor and member of the

Board of Directors of Aleevee8 a UK based foundation that

was created to empower social enterprises and reduce pov-

erty in developing communities through sustainable tourism

Aleevee8 is developing a vocational and social education cen-

tre and a network of eco-lodges and campsites along the

trekking routes in the Gorkha region of Nepal

Harry continues to travel the world and participates in con-

ferences and speaking engagements while carefully analyzing

emerging trends in tourism and resort design and document-

ing the history of cultures their art and architecture

The SEER Team Harry Measure (continued)

The SEER Company Page 17

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 16: The Seer  Company

Dr Gary Grant combines the experi-

ence of practical tourism destination

and resort planning and management

extensive world travel a trained educa-

tor holding advanced formal education

with an Economics Degree Masters

Degree in Information Systems and a

PhD in Management specialising in

Tourism as well as teaching to the chal-

lenges of tourism development

He has first hand experience with what is emerging as best prac-

tice and conversely with what is resulting in the decline of many

destination resort and tourism ventures Gary has a passion for

research and its practical application and for sharing his knowl-

edge with others in order to further successful tourism develop-

ment globally

With over 35 years experience in the tourism hospitality educa-

tion and training industry and recognised in 2009 as an Austra-

lian Tourism Legend for his services to tourism development and

training he has participated in many aspects of tourism planning

and practice Having lived in China for the past two years Gary

previously resided in the Australian Snowy Mountains for half

the year and in the Japanese Alps in Hakuba for the remainder

He has travelled extensively throughout Europe USA Asia and

Canada

Gary has consulted to numerous government and private tour-

ism organisations and taught tourism and event development

He has thoroughly reviewed the research on tourism and itsrsquo

development around the world and has completed a major

study into consumer destination satisfaction and re-visitation

strategies

Recently Gary has served as the COO of the largest Mountain

Resort Development in China and previously as a General Man-

ager of the largest ski area in the Southern Hemisphere He was

responsible for a wide range of business units including market-

ing event development and management PR and sales over

2000 hotel beds and numerous restaurants In doing so Gary

developed a keen understanding of what is needed to ensure a

viable and sustainable business

During this tenure Gary developed a range of marketing initia-

tives that were a first for Australia and China and assisted in the

transference of many of these to his overseas peers He also

developed the first multi-cultural marketing programs and

moved Australian snow sports into the digital age with his strong

IT background and by creating a number of the first snowsportsrsquo

mobile applications and implementing a customer loyalty sys-

tem This system has since been extended to many other tour-

ism related businesses and organisations both in Australia and

internationally Gary was also intimately involved in the develop-

ment of the Perisher and the Secret Garden (China) Master

Plans for the resortsrsquo and was involved at a senior level in State

and National Tourism planning initiatives

Gary served for over a decade as a board member of the very

successful Snowy Mountains Tourism Organisation and helped

transform the remote region into a successful year round tour-

ism destination He served both as Chairperson and General

Manager prior to becoming an advisor to Government Tourism

Organizations He was a board member of the government tour-

ism body FORTO and also a member of Tourism Australias Na-

tional Alpine Landscapes Committee As part of his work with

the NSW Government Gary was responsible for reviewing re-

gional tourism management plans tourism master plans and

tourism event plans Gary was also responsible for the develop-

ment and implementation of numerous successful tourism re-

lated management marketing and event plans and initiatives

across a variety of landscapes within Australia and China He has

worked with Tourism bodies in Japan China and Canada in de-

veloping growth strategies for both start-up and mature tourism

destinations In Japan this also included post-disaster tourism

recovery workshops after the 2011 earthquake As an advisor to

the Genting Secret Garden Project in China one of a number of

Chinese tourism projects he has consulted on Gary took on the

role of COO and Director of Marketing to ensure a firm founda-

tion for future development could be assured in the resorts first

few major winter and summer seasons of operation through a

strong lsquohands-onrsquo approach This role included marketing devel-

opment and training of staff across the whole range of tourism

and hospitality related tasks as well as management mentoring

Gary has a broad knowledge of the tourism industry its various

threats and opportunities and has the ability to identify ways

around these the ability to articulate the big picture but still

identify the detail required to deliver on the vision and an abil-

ity to engage and most importantly unite different agendas into

a common outcome He has presented to government and or-

ganisations in Australia Japan Mongolia Canada Korea Swit-

zerland and China and is regularly contacted by Tourism Organi-

sations and Governments for advice on planning development

and organisational issues

As a co-owner of a small hotel in Japan Gary has maintained his

practical experience developed many years ago working in ho-

tels and restaurants and utilises this opportunity to gain a better

understanding of the needs and changing desires of guests

Maintaining the hands-on experience helps to keep in touch and

to re-confirm research being undertaken on a regular basis both

as part of his University work and a necessity in todayrsquos fast

moving tourism environment

The SEER Team Dr Gary Grant PhD MCom BCom DipEd JP

The SEER Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 17: The Seer  Company

The SEER Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 18: The Seer  Company

Mr Sam Gunderson has over 30 years of experience in golf course planning development and facility op-

erations with over 100 completed projects worldwide Mr Gunderson is also experienced in all aspects of

golf community real estate development from initial site selection through design construction real estate

marketing and sales Sam excels at the conceptual planning of resort development This is the critical point

where wishes meet reality and Sam uses his natural creativity and years of experience to bring the two

together With his Bachelor of Science in Business Administration from Arizona State University Mr Gun-

derson brings an innovative business sense to the golf resort development process

Sam has developed all types of golf resorts around the world He was a pioneer in the development of the

Costa Rica resort and tourism Industry in overseeing the planning of the 900 Hectare La Roca Golf and

Beach Resort The La Roca resort included a 27 hole Golf Course Tennis Club Beach Club 2 Resort Hotels

a Boutique Hotel Shopping Plazas Condominium Developments Single Family Residences Polo Grounds

and Stables The Site had no infrastructure and all services were developed on site or imported Other re-

sort projects Sam has been responsible for the planning design and or development of include

The City Club Bangkok Thailand 18 hole Golf Club and Residential Development

Valle Las Lenas Country Club Mendoza Provence Argentina 27 hole Golf Course and Master Planned development

Spanish Springs Resort Pismo Beach CA USA 27 hole Golf Club Beach Club Wellness Retreat World Class Spa 3 Boutique Hotels Residential Developments and Vineyards

The Deusatani Golf Club Bangkok Thailand 18 hole Golf Club

Barton Creek Resort and Spa Austin Texas 4 Signature Golf Courses World Class Resort and Spa

Mr Gunderson is also a recognized industry leader in the Golf and Resort Development field He has made presentations at numerous

international functions including the first three Costa Rican Golf Tourism and Development Conferences This conference helped link

the Costa Rica Department of Tourism with Golf Course

developments in Costa Rica Topics included Eco-

Development of golf courses and tourism He was also a

Moderator or speaker at the Native American Tourism

and Economic Development Forum 1998 1999 amp 2010

Throughout his career Mr Gunderson has evolved envi-

ronmentally responsible golf course development through

the application of lsquogreenrsquo design principles and technolo-

gies His projects have been acknowledged by leading

industry publications as among the global pioneers in

environmentally responsible golf course communities

design and construction For example the Harbor Links

Golf Course received the National Audubon Society Envi-

ronmental Improvement Award This is the 29th facility in

the world to achieve this Signature Status

The SEER Team Sam Gunderson

The SEER Company Page 21

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 19: The Seer  Company

Page 22 The SEER Company

Change

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 20: The Seer  Company

Professor Martin Price is Director of the Centre for Mountain Studies at Perth College UHI in Perth Scot-land He is also Chairholder of the UNESCO Chair in Sus-tainable Mountain Develop-ment which recognizes his global role in mountain re-search and knowledge ex-change In 2012 the King Albert I Memorial Founda-tion awarded him the King Albert Mountain Award the citation states that ldquoMartin Price with his exceptional

knowledge and his editorial competence has played a vital role for the mountains of the worldrdquo He was the first UK-based scientist to receive this prestigious award

The main focus of Professor Pricersquos work is on mountain peo-ple and the environments on which they depend This work has been and is being undertaken at three main levels global European and Scotland

At the global scale he contributed to the preparation of the mountain chapter of lsquoAgenda 21rsquo at the 1992 Rio Earth Sum-mit and in the process leading up to the Rio+20 meeting in 2012 continuing work with international organizations in-cluding FAO IUCN UNEP UNESCO and WWF As a Principal Lead Author with the Intergovernmental Panel on Climate Change (IPCC) he and other members of the IPCC shared the 2007 Nobel Peace Prize with former US Vice-President Al Gore He was also a Lead Author of the mountain chapter in the 2005 Millennium Ecosystem Assessment In 2010 he organized the largest ever international conference of moun-tain scientists in Perth bringing together 450 people from 60 countries from five continents He also developed and has led a unique on-line MSc in Managing Sustainable Mountain Development since 2004 available world-wide since 2012

At the European scale Professor Price has coordinated two major state-of-the-art reports on Europersquos mountains for the European Commission in 2004 and the European Environ-ment Agency in 2010 and is vice-president of Euromontana the European association for cooperation and development of mountain areas

In Scotland Professor Price recently completed a ground-breaking project on lsquoSustainable Estates for the 21st Centuryrsquo which has received significant recognition from both the landowningmanaging sector and The Scottish Government

The resulting book was published in 2013 by Edinburgh Uni-versity Press

In addition to mountain areas other areas of Professor Pricersquos expertise include the links between biodiversity con-servation and sustainable development particularly in the context of World Heritage Sites and UNESCO Biosphere Re-serves the human dimensions of global change and the ef-fective implementation of interdisciplinary research

Professor Price has also worked for the University of Oxfordrsquos Environmental Change Unit (now Institute) the Institute of Geography of the University of Bern Switzerland The Inter-national Centre for Alpine Environments Bourget-du Lac in France and the National Centre for Atmospheric Research Boulder Colorado USA

He has edited and written 15 books and authored or co-authored over 100 papers articles and book chapters His roles on the boards of academic journals include Associate Editor-in-Chief of the lsquoJournal of Mountain Sciencersquo and Mountain Media Editor of the quarterly journal lsquoMountain Research and Developmentrsquo he was also the founding Editor-in-Chief (2005-2009) of the lsquoInternational Journal of biodiver-sity Science and Managementrsquo now the lsquoInternational Journal of Biodiversity Science Ecosystem Services amp Managementrsquo

The SEER Team Professor Martin Price PhD MSc BSc

Page 23 The SEER Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 21: The Seer  Company

The SEER Team Heinz Schletterer

The Schletterer International Group has its origin in the late 1980s when Heinz Schletterer founded his first wellness amp spa company successfully develop-ing the first ever modern SPA and wellness facility in the ho-tel Alpenrose in the Austrian Tirol This started a wellness and spa boom around the globe as hotels all over the world became aware of the

attractiveness of spa and wellness areas to guests and added these to their standard offering The success story of the Schletterer International Group and also the on-going success of the worldwide spa and wellness market grew from this fabulous pioneer project in Austria Heinz Schletterer had previously established three hyper-markets with tile bathroom sanitary amp wellness products in Vienna and Tirol which were the first hypermarkets of this type in Austria His first entrepreneurial experience in the field of interior design and fit-out focused on the design and supply of innovative healthy heating systems and exclusive bathrooms all over Austria Switzerland and Germany To serve the growing wellness and spa boom Heinz Schlet-terer developed and supplied exclusive spa equipment but planning and design services were soon added to the com-panyrsquos portfolio including later the overall planning of well-ness hotels and resorts and medical wellness projects Such was the success of the Schletterer story from the start ndash in planning developing and constructing Wellness amp Spa facilities ndash that subsequent strong demand for customized SPA equipment led to the establishment of their own manu-facturing arm The Schletterer group now has state of the art facilities which allow them to deliver custom design and high quality Strong market demand for support in SPA Manage-ment also led to the founding of the Nayara company and brand

Schletterer as visionary and pioneer within the industry and strategic advisor to investors has realised that the future of the SPA market lies in a preventative approach to health and elimination of the root causes of disease For this reason Schletterer founded the IQCURE reg company for medical SPA and medical Hotel services (wwwiqcurecom) The aim of this company is to take the leading role in com-bining this preventative approach with wellness and SPA offerings worldwide

Page 25 The SEER Company

With IQCURE reg medical day spas being offered in urban areas and highly attractive destination concepts for fami-lies Life Style and Luxury guests respectively the ingenious range of IQCURE reg offers will raise the Medical Hospitality market to a new level Leading professors and scientists worldwide and doctors in the fields of traditional and natural medicine are at heart of this new IQCURE reg philosophy The Schletterer International Group has over 120 employ-ees alone in SPA Architecture Design amp Engineering and Research amp Development ndash in addition many employees work directly with our clients in SPA Management Hun-dreds of specialists work on construction projects which Schletterer often handles successfully as general contrac-tor This means guaranteed costs for the client and delivery on time to the highest quality standards In addition to the headquarters in Strass im Zillertal in Tirol Austria there are branch and consulting offices in Dubai Egypt Hong Kong Malaysia Russia Spain Croatia UK and France To date the group has completed more than 2000 projects worldwide and created more than 28 million square metres of SPA areas around the globe

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 22: The Seer  Company

Established in 1976 and based in Toronto Canada (and Calgary in 1981) the architecture firm of Michael HK Wong (MHKW Architects Inc) has become one of

the most progressive firms in Canada and has gained global recognition through its executed projects success in international competitions and design

awards

The firm specializes in educational institutional commercial residential and recreational architecture and urban scale projects MHKW remains of a boutique

scale in size to ensure that the personal involvement informed direction and professional dedication of the firmrsquos principals and senior staff contribute to the

success of every project

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 23: The Seer  Company

business practice between North America and Asia Mr

Wong is always interested in meeting new clients and

looks forward to sharing his knowledge and design strate-

gies in architecture and urban design to developing and

growing countries globally

The SEER Team Michael HK Wong FRAIC RIBA AIA RA (MACAO) OAA Architect AIBC AAA RA (NY)

Michael HK Wong is the

founder and principal of

Michael HK Wong Archi-

tects Inc (MHKW) estab-

lished in 1976 Mr Wong

attended the University of

Manitoba where he gradu-

ated with a Bachelor of

Architecture degree In

2012 Mr Wong was ap-

pointed a Fellow of the

Royal Architectural Institute

of Canada (FRAIC) Prior to

opening his own practice

Mr Wong worked for vari-

ous prominent and world

renowned Architects

Over the past 40 years Mr Wong opened his own offices in

Calgary Toronto Shanghai and Beijing Mr Wong has con-

tinually fostered a spirit of cooperation and teamwork

among his designers and architects resulting in winning

competitions throughout his professional career Several

winning projects include a main office building in downtown

Oklahoma City which was an International Competition Win-

ner and built shortly thereafter Mr Wong is also responsi-

ble for the restoration of the British Colonial Hilton Hotel in

Nassau Bahamas In Guangzhou Mr Wong won an interna-

tional competition to design and build the regional head-

quarters building for China Mobile In 2011 the building won

the most prestigious award given to an architectengineer in

China The Luban Award for excellence in design and con-

struction Mr Wong is also the Senior Advisor of Planning

and Economic Development for five major cities Chongqing

Chengdu Zhuhai Guilin and Haikou

Mr Wong is involved within the architectural profession

outside of his own office Michael HK Wong is a former

Associate Professor (Status Appointment) at the University

of Toronto a Visiting Professor at Shenyang Jianzhu Univer-

sity served on the Ontario Building Code Commission for

seven years and has been an Ambassador of Scarborough in

1989 to recently being a member of the Board of Governors

Colegio Diocesano de Sao Jose in Macau since 2009 to

mention just a few of his accolades over the span of his 40

year career

Mr Wong continues to this day to manage his practice ac-

tively participate in global competitions and when possible

lecture on the topic of international relations and good

Page 27 The SEER Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 24: The Seer  Company

The SEER Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 25: The Seer  Company

Page 29 The SEER Company

The SEER Company team was retained by the govern-

ment of Dege County in the Garze Tibetan Autonomous

Region of Sichuan Province China to prepare a tourism

development master plan With an estimated 6 billion

domestic tourist trips annually within China by 2020 the

Dege government realized the potential of tourism in this

region as a vehicle for stimulating the local economy and

for raising the standard of living among residents

This remote region of the former ancient Tibetan

lsquoKingdom of Khamrsquo on the eastern periphery of the Hima-

laya Range features a spectacular natural landscape of

mountains glaciers forests grasslands rivers lakes and

thermal springs with an abundance of flora and fauna

Cultural resources are rooted in Tibetan Buddhism that

dominates the region and is evident in the numerous

monasteries architectonic sculptures and environmental

art The religious and vernacular architecture exhibits a

unique style and construction methods specific to this

region

In the first phase of the planning process the SEER team

conducted a preliminary inventory of the most promi-

nent natural and cultural tourism resources within the

region This information was used to identify specific

venues that could be developed to offer adventure eco

cultural religious and wellness oriented tourism activi-

ties that would appeal to both domestic and interna-

tional markets An illustrated summary of the recom-

mendations from this phase of planning included prelimi-

nary conceptual plans for each of the potential tourism

venues was prepared and submitted to the local govern-

ment for review and approval

Phase two of the Dege County Tourism Development

Master Plan process focuses upon the creation of a de-

velopment phasing strategy that prioritizes the initial

tourism venues to be planned in detail Several trekking

routes that vary in length from two to five days in dura-

tion have been identified and are undergoing detailed

planning Infra-structure asessment of towns such as

Dege Manigango and Dongzar are being conducted to

create tourist oriented service centers Specific natural

and cultural resources such as hot springs sites and key

monasteries are being studied and planned for develop-

ment as spa and wellness retreats

A major goal of the Dege County Tourism Development

Master Plan is to preserve and protect the unique reli-

gious and vernacular architecture of the district First

priority is to protect the Dege Parkhang Monastery and

printing house through designation as a UNESCO World

Heritage Site Built In 1729 The Parkhang is recognized

as the 3rd most important monastery in Tibet after The

Potala in Lhasa and Sakya monastery that is also a university

The Parkhang is significant as it houses an archives of approxi-

mately 217000 wood block prints of the Kangurs (sacred Ti-

betan scriptures) the Tengurs (commentaries on the scrip-

tures) and the only remaining history of Indian Buddhism

written in Hindi Sanskrit and Tibetan The Parkhangrsquos printing

operations supply approximately 70 of the total sacred

scriptures to the monasteries of Tibet The Parkhang is also an

excellent example of the historic Kham style of religious archi-

tecture identifiable through specific colour combinations

symbolic motifs and construction techniques that are specific

to this region

Principles of sustainable tourism development have been con-

sidered from the beginning of the planning process to mini-

mize the potential impacts upon the local environment cul-

ture and economy Due to the lack for developed infrastruc-

ture throughout the region special attention is being given to

integrating alternative technologies into construction waste

management and energy conservation Development Guide-

lines will also be prepared to ensure that all new forms of

development do not negatively impact the natural and ver-

nacular landscape

Sustainability guidelines are also being introduced into the

Dege County Tourism Development Master Plan Operations

Strategy to ensure that the unique and sensitive natural and

cultural resources of this region are maintained Precedents

from similar contexts such as The Kingdom of Bhutan where

tourism has been established as a major industry have been

studied for applications in The Dege County Tourism Develop-

ment Master Plan to determine the appropriate types of tour-

ism to be introduced Policies and lsquoBest Practicesrsquo guidelines

such as accreditation criteria and operating codes for the tour

operators guides and outfitters will also be created to ensure

ongoing sustainability of the industry

SEER Team Projects Dege County Tourism Development Master Plan

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 26: The Seer  Company

Dege Parkhang Cloister

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 27: The Seer  Company

The SEER Company Page 31

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 28: The Seer  Company

Inside Story Headline

The environmental impacts of development and the escalating operating costs associated with energy consumption waste management and the increasing shortage of water are significant factors that threaten the approval process and ability of resorts to survive in a competitive market In recent years such environmental and economic impacts have contributed to financial hardships at many resorts

As highly experienced developers and operators of resorts the SEER Team has for decades identified the environ-mental impacts construction costs and long term operating costs early in the design process that are unique to each project To guide the implementation of resort master plans SEER has prepared sustainability strategies that pre-scribe lsquoBest Practicesrsquo in site planning landscape architecture architecture construction and operations in tourism These sustainability strategies include energy water conservation and waste management guidelines and construc-tion standards that minimize environmental impacts and operating costs

The SEER Company and SEER Team members have received peer recognition from the international scientific com-munity institutions and industry publications for their work in the specialized applications of lsquoGreenrsquo planning and architecture in resort contexts

The SEER Company received the British Columbia Tourism Associationrsquos lsquoStarfishrsquo Award for environmentally respon-sible tourism development for the architectural design and implementation of the Ravenrsquos Nordic Lodge at Mt Washington Alpine Resort in British Columbia Canada

Based on internal research The SEER Company was responsible for initiating the British Columbia Provincial Govern-ment Ministry of Transportation Departmentrsquos Alpine Resort Village Roads Standards These standards specify road designs specific to a mountain resort setting that reduce the environmental impacts visual impacts capital construc-tion and on-going maintenance costs

Mr Harry Measure

For the past 25 years Harry Measure CEO of The SEER Company has been invited as a speaker and chairman at nu-merous high profile conferences in North America Europe and Asia that were concerned with sustainability and re-sort development For example in 2004 Harry was invited by the Swiss National Science Foundation to serve as a member on the lsquoExpert Review Panelrsquo associated with the Agenda 34 Program lsquoSustainable Development of the Built Environmentrsquo The panel consisted of 101 scientists architects and planners from around the world charged with reviewing interdisciplinary research proposals seeking grants from a SF35 million fund Harry served in this role until 2006

In 2010 Harry was Chairman of Session 20 lsquoSustainable Tourism and Mountain Resort Developmentrsquo at the lsquoGlobal Change and the Worldrsquos Mountainsrsquo conference in Perth Scotland that was organized by UNESCO He also delivered a plenary presentation that was attended by over 450 of the worldrsquos top scientists from over 60 countries with ex-pertise in issues related to mountain environments

SEER Team lsquoGreenrsquo Applications to Resort Development and Environment and Sustainable Management Practices

The SEER Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 29: The Seer  Company

In 2010 Harry also served on an expert panel at the Verbier Green Pioneering and Mountain Communities Summit in Verbier Switzerland This conference focused upon sustainability issues in the Worldrsquos mountain resorts

In all of his professional planning architecture and landscape architecture activities associated with resort recrea-

tion and tourism development Harry ensures the appropriate levels of time proven and emerging sustainability

practices and technologies are considered

Mr Sam Gunderson

Sam was developing environmentally responsible golf course projects before it was in vogue or mandated Responsi-ble development practices should always direct development to do the right thing but historically this has not been the case Sam has not only chosen to be a responsible developer of natural resources but always ensured the eco-nomic objectives of the development include minimizing costs associated with long term operations

One of Mr Gundersonrsquos projects that exemplifies his environmental and economic sensitivity is the Harbor Links Golf Course in Port Washington New York USA that has met the Audubon Signature Program Based on the environ-mental frame-work provided by Audubon International a member must design and implement a Natural Resource Management Plan (NRMP) for the property by addressing the following issues Wild-life Conservation and Habitat Enhancement Water Quality Monitoring and Management Integrated Pest Management Water Conservation En-ergy Efficiency and Waste Management The Designation of Signature Status is contingent upon the quality and completeness of the NRMP and its implementation Harbor Links is the 29th facility in the world to achieve Signature Status Harbor Links does well over 100000 rounds of golf a year and has been an unequalled economic success while maintaining the highest environmental standards

Dr Gary Grant

Dr Grantrsquos experience and research has been both academic and practical Academically as a component of a PhD study he has identified sustainable tourism practices to help grow tourist numbers by developing consumer re-visitation and recommendation strategies for destinations and resorts Practically by working in management and advisory roles in tourism and resort developments in a variety of sensitive tourism destinations across three conti-nents In doing so he has both managed and consulted in regional development planning and management prac-tices and the development of the Australian National Landscapes program In each of these the growth of adven-ture and experiential tourism involving contact with local cultures art and natural heritage was encouraged

With more than 50 of the worldrsquos population living in cities there is a trend for people to look to tourism activities closer to nature and spending their time in remarkable locations Demand for eco-friendly destinations has become a priority for over 30 of travelers This has resulted in a need for the tourism sector to become ldquogreenerrdquo and to pre-serve the natural richness of their arearegion This becomes an opportunity for STOrsquos RTOrsquos tourism operators resorts and hotels to adopt sustainable practices to attract part of this growing clientele

Inside Story Headline

Page 33

Page 33 The SEER Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 30: The Seer  Company

Page 34 The SEER Company

Tourists want to explore the more remote parts of the

country In reality the tourists will be more discerning

and looking for something different They will look for

peace quiet stunning and diverse scenery and enjoy

exploring the area on foot They will stay in small rural

villages and eat local food thereby supporting the local

agriculture Its an exciting time to be involved in such a

positive step in tourism

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 31: The Seer  Company

This has provided experiences that have seen Gary in demand to speak about sustainable planning management

marketing and event practices at various conferences and meetings around the world These conferences included

the ARTN in Australia The Asia Pacific Snow Sports Conference in Beijing and to Tourism Associations in Australia

Japan and British Columbia Canada These personal experiences and research findings are also taught to students as

part of his university teaching in tourism and business studies As a result of his continued outstanding contribution

to training and leadership in Australian tourism training and hospitality he was awarded a National Tourism Legend

award in 2009

Inside Story Headline

SEER Team lsquoGreenrsquo Applications to Resort Design and Environment and Sustainable Management Practices (continued)

Page 35 The SEER Company

Generally speaking people

travel for two main reasons

to take a break and to

experience something new

SEER believes tourism can be become a powerful force in transforming the physical socio-cultural and economic environment of destinations and empowering the local population At the same time tourism can been viewed as a vehicle for providing and stimulating sustainability in communities Sustainable tourism in this context is to be viewed as a model form of economic development that is designed to

improve the quality of life in host community

provide a high quality of experience for visitor and

maintain the quality of the environment on which both the host community and visitor depend

At all times it is SEERrsquos philosophy that there be strong collaborative relationships between destination managers and stakeholders This is a key for destinations to succeed Such relationships can benefit different stakeholders of the destination and improve the quality of life for local communities SEERrsquos personnel demonstrate their belief in developing sustainable destinations through their research and prac-tical application of the SEER nine-step program (refer to httpwwwtheseercompanycomcompany)

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 32: The Seer  Company

The following project list is representative of the broad client base and diverse project experience achieved by The SEER Com-

pany Team Selected projects and activities are represented to demonstrate The SEER Company experience critical to the suc-

cess of mountain golf eco and spa wellness resort planning architecture development and operations training

British Columbia Canada

Calabogie Peaks All Season Resort

Master Plan Ontario Canada

City of Revelstoke Mt McKenzie

Resort Retail Strategy British Co-

lumbia Canada

Alta Bird Residential Neighborhood

Development Plan Utah USA

Perisher Blue NSW Australia Sum-

mer Development and Activities

Planning and Village Master Plan

guidance

Mons Recreational Vehicle Park +

Campground Concept Plan British

Columbia Canada

Red Mountain Resort Base Lands

Concept Plan British Columbia

Canada

Red Mountain Village Master Plan

British Columbia Canada

Hemlock Valley Development

Analysis and Concept Plan British

Columbia Canada

Strathcona Crescent Plan Mt

Washington Resort British Colum-

bia Canada

Mt Alyeska Resort Base Lands De-

velopment Plan Alaska USA

1994 Whistler Official Community

Plan British Columbia Canada

Timberline Village Master Plan

Fernie Alpine Resort British Colum-

bia Canada

Mount Washington Resort Master

Plan British Columbia Canada

Whistler 1992 Community Facilities

Needs Analysis British Columbia

Canada

Monte Cristo Heights Concept Plan

Red Mountain Resort British Co-

lumbia Canada

Red Mountain Resort Residential

Lands Development Plans British

Columbia Canada

Ravenrsquos Nordic Center Concept

Plan Mt Washington Resort British

Columbia Canada

Canmore-West Benchlands Area

Structure Plan Canmore Alberta

Canada

Apex Mountain Resort Master Plan

Lantian Lake Mountain Resort Base

Facilities Plan Sichuan China

Valle de Las Lenas Resort Base

Lands Master Plan Mendoza Ar-

gentina

Chapelco Resort Mountain Facilities

Plan Pategonia Argentina

Gualing Mountain Resort Concept

Plan Hebei China

I-Star Dong Ling Shan Feasibility

Analysis Heibei China

Lantian Lake Mountain Resort

Szechuan China

Oak Valley Mountain Resort Korea

Hyosung Mountain Resort Korea

Kae-Ta Mountain Resort Korea

Kohap Sabuk Resort Korea

Hudson Bay Mountain Resort Mas-

ter Plan British Columbia Canada

Hudson Bay Mountain Estates

Neighborhood Plan British Colum-

bia Canada

Fernie Alpine Resort Master Plan

British Columbia Canada

Whistler Village + Village Expansion

Master Plans Canada

Silver Creek Golf amp Ski Ranch Village

Master Plan Colorado USA

Mountain Square Concept Plan

Whistler Village British Columbia

Canada

Highline Estates Master Plan Fernie

Alpine Resort British Columbia

Canada

Mount Washington Resort Local

Area Plan British Columbia Canada

Mountain Resorts and All Season Mountain Resort Planning

SEER Team Representative Resort Recreation + Tourism Projects

The SEER Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 33: The Seer  Company

Laroka Golf Tennis + Beach Resort Master Plan Caliadera Costa Rica

Taiyi Golf Resort Community Residential Lands Master Plan Chengdu Sichuan China

Redstone Golf Resort Community Concept Plan British Columbia Canada

Pinehurst Estates Master Plan Morgan Creek Country Club British Columbia Canada

Gorge Vale Country Club Residential Lands Concept Plan British Columbia Canada

Arbutus Point Neighborhood Plan Fairwinds Country Club British Columbia Canada

Virgin Creek Country Club Master Plan Mount Alyeska Resort Alaska USA

Loomis Trail Country Club Residential Lands Master Plan Washington USA

Hazelmere Country Club Residential Lands Master Plan British Columbia Canada

Fernie Golf Estates Master Plan Fernie Country Club British Columbia Canada

Marina Gardens Estates Master Plan British Columbia Canada

Golf Resort Community Planning

Page 37 The SEER Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 34: The Seer  Company

Arrow Head State Park Oklahoma USA

View Point RV Resort Arizona USA

The Point at South Mountain Golf Course Arizona USA

Fairfield Flagstaff Resort Arizona USA

View Point RV Resort Phase II Ari-zona USA

Gold Canyon Ranch Arizona USA

Tucson Country Club Arizona USA

Victoria Golf Club British Columbia Canada

Tucson Country Club Phase II Ari-zona USA

Rolling Hills Golf Course Tempe Ari-zona USA

Tucson Country Club Phase III Ari-zona USA

La Croix Links South Dakota USA

Scottsdale Camelback Resort Ari-zona USA

Shoreline Links at Carter Lake Iowa USA

Emerald Canyon Golf Course Ari-zona USA

Heather Golf Club Ohio USA

Boomerang Golf Course Colorado USA

Lemoore Municipal Golf Course Cali-fornia USA

Fields Ferry Golf Course Georgia USA

Legends Butte Golf Course Ne-braska USA

Brentwood Falls Golf Course Ne-braska USA

Clustered Spires Golf Course Mary-

Laguna Golf Club Phuket Thailand

Phoenix Valley Golf Club Haikou Hinan Island China

Oak Valley Golf Club Sanja Hainan Island China

Phoenix Hill Golf Club Anji China

Pai Hu Resort Golf Club Xiantou China

The Peninsula Golf Club Wuhan China

The Creek Course Taean South Ko-rea

Tycoon Golf Club Shenzhen China

Club Mow Golf Club South Korea

Queens Road Golf Club Chang Rai Thailand

The City Club Bangkok Thailand

The Deusatani Golf Club Bangkok Thailand

Valle Las Lenas Country Club Men-doza Argentina

Broadmoor South Golf Course Colo-rado USA

Muirfield Golf Course II Ohio USA

Cherry Hills Golf Course Colorado USA

Desert Hills Golf Course Arizona USA

Williams Air Force Base Golf Course Arizona USA

Ladera Golf Course New Mexico USA

Sherill Park Golf Course Texas USA

Cave Creek Golf Course Arizona USA

Lubbock Country Club Texas USA

Raccoon Creek Golf Course Colo-rado USA

Los Rios Country Club Texas USA

Meadowbrook Golf Course South Dakota USA

Hurlburt Field Air Force Base Golf Course Florida USA

Denver Country Club Colorado USA

The Hayden Golf Club Arizona USA

Phoenix Country Club Arizona USA

land USA

Eagles Landing Golf Course Maryland USA

Leersquos Hill Golf Course Virginia USA

North Links Golf Course Minnesota USA

Coyote del Malpais New Mexico USA

Kokopelli Golf Resort Arizona USA

Point Golf Course Kentucky USA

Cerbat Cliffs Golf Course Arizona USA

Great Hope Golf Course Maryland USA

Lake Powell National Golf Course Arizona USA

Isleta Eagle Golf Course New Mexico USA

Winding Creek Golf Course South Carolina USA

Cottonwood Country Club Arizona USA

Glen Canyon Country Club Arizona USA

Stock Farm Golf Course Montana USA

Barton Creek Golf Course Texas USA

Harbor Links Golf Course New York USA

Moon Valley Country Club Arizona USA

Hunterdon County Golf Course New Jersey USA

Buffalo Peak Golf Course Oregon USA

Towah Golf Resort New Mexico USA

The Golf Club at Wescott Plantation South Carolina USA

Juniper Hills Country Club Idaho USA

Riverview Golf Club Idaho USA

Paso Robles Resort and Golf Club California USA

Spanish Springs California USA

Golf Course Design and Construction

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 35: The Seer  Company

Mount Washington Resort Village + Residential Design

Guidelines British Columbia Canada

Alyeska Resort Village + Base Lands Design Guidelines

Alaska USA

Downtown Heritage Conservation Guidelines Nelson Brit-

ish Columbia Canada

Gulf View Hillside Development Guidelines Nanaimo Brit-

ish Columbia Canada

Perisher Blue Resort Village Snow Management Guide-

lines Jindabyne Australia

Apex Mountain Resort Village + Residential Lands Design

Guidelines British Columbia Canada

Valle de Las Lenas All Season Resort Design Guidelines

Mendoza Argentina

Perisher Ski Resort Australia Brand Development and Im-

plementation

Australian Ski Areas Association Brand Development

Snow Australia Brand Development and Implementation

Black Pine Lodge Japan Brand development and Imple-

mentation

Hudson Bay Mountain Resort Development Code Brit-

ish Columbia Canada

Tyaughton Lake Wilderness Resort Neighborhood De-

sign Guidelines British Columbia Canada

Marina Gardens Estates Design Guidelines British Co-

lumbia Canada

Fernie Golf Estates Building Scheme Fernie Country

Club British Columbia Canada

Environmental Design Guidelines for Developing Diffi-

cult Terrain Whistler British Columbia Canada

Virgin Creek Village + Residential Lands Design Guide-

lines Alaska USA

Shuswap Landing Design Guidelines + Development

Regulations Kamloops British Columbia Canada

Whistler Village + Village North Design Guidelines Brit-

ish Columbia Canada

Fernie Alpine Resort Village Design Guidelines British

Columbia Canada

Highline Estates Design Guidelines Fernie Alpine Re-

sort British Columbia Canada

Winchelsea Estates Residential Design Guidelines Sur-

rey British Columbia Canada

Lotusland Resort Jinhu China

Tyaughton Lake Eco Resort Master Plan British Columbia Canada

Mountain Springs Resort Master Plan British Columbia Canada

Lillooet River Resort Master Plan British Columbia Canada

Peter Hope Lake Resort Master Plan British Columbia Canada

Driftwood Farms Spa + Eco- Resort Master Plan British Columbia

Canada

Shuswap Landing Community Master Plan British Columbia Canada

Jervis Inlet Marine Resort Master Plan British Columbia Canada

Squamish River Valley Adventure Resort Master Plan British Colum-

bia Canada

Balaklava Marine Resort + Eco-Lodge Concept Plan British Columbia

Canada

Wilderness Waterfront + Spa Resorts

Design Guidelines Development Regulations amp Resort Theming

Page 39

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 36: The Seer  Company

Lotusland Resort Clubhouse Apart-

ments Townhomes + Villas Lo-

tusland Resort Jinhu China

Taiyi Golf Community Hotel and

Medi-Spa Chengdu Sichuan China

Lantian Lake Mountain Resort Day

Lodge Szechuan China

Snow Creek Lodge + Cabins Fernie

Mountain Resort British Columbia

Canada

Ravenrsquos Lodge Mt Washington Re-

sort British Columbia Canada

Slopeside Condominium Hotel Silver

Creek Golf + Ski Ranch Colorado

USA

Base Daylodge Silver Creek Golf + Ski

Ranch Colorado USA

Peter Hope Lake Lodge + Cabins Pe-

ter Hope Resort British Columbia

Canada

Canyon Woods West Vancouver

British Columbia Canada

Timberline Village Fernie Mountain-

Resort British Columbia Canada

Whistler Village Gateway Building

Renovation British Columbia Can-

ada

Fernie General Store British Colum-

bia Canada

Deer Run Morgan Creek Country

Club British Columbia Canada

Schooner Cove Hotel Fairwinds Re-

sort British Columbia Canada

Internet Cafe Whistler British Co-

lumbia Canada British Columbia

Canada

Black Pine Lodge Hakuba Japan

start up and operational procedures

and staff training

Hakuba Happoone Resort Nagano

Prefecture Japan Future considera-

tions

Aokiko Resort Japan

Pyeongchang Winter Resort South

Korea Ski Patrol Emergency Man-

agement and Operations

Secret Garden Resort Chongli He-

bei Province China

Hudson Bay Mountain Resort Brit-

ish Columbia Canada

Horseshoe Valley Resort Ontario

Canada

Perisher Blue Resort Jindabyne

Australia

Whistler Mountain Resort British

Columbia Canada

Australian Ski Patrol Association

Emergency Management Training

Canadian Ski Patrol System Training

and Development

Georgia Resort Development Mar-

ket Feasibility Initial Analysis

Arai Resort Japan Market and De-

velopment Pre ndashanalysis

Resort Management Training Operations and Start-up

Resort Buildings and Interior Design

The SEER Company

Balaklava Lodge + Cabins Conceptual

Designs British Columbia Canada

KLM Resort Condominiums Canmore

Alberta Canada

Fitzsimmons Building Renovation

Whistler British Columbia Canada

Jervis Inlet Lodge Jervis Inlet Marine

Resort British Columbia Canada

Wildwood Townhomes Mount Wash-

ington Resort British Columbia Can-

ada

Olympic Nordic Training Center

Mount Washington Resort British

Columbia Canada

Kicking Horse General Store Kicking Horse Mountain Resort British Co-lumbia Canada

King Fir Lodge Facilities Program

Fernie Mountain Resort Canada

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 37: The Seer  Company

Kootenay District Victorian Mining Town Architecture

and Urban Conservation Guidelines British Columbia

Canada

Dege County Tibetan Autonomous Region Tourism

Development Plan

University of Canberra Event Development Course

Lecturer

Whistler Institute strategic development plan and

curriculum research

Review and assist in the development on behalf of

Tourism NSW NSW Department of Industry and In-

vestment Australia

Regional Sydney Business Plan

Snowy Mountains Marketing and Develop-

ment Action Plan 2010-2012

Marketing and Development Action Plan

2011-2012 South Coast Region

Marketing and Development Action Plan

2011 Riverina Region

Strategic Business Plan 2010-2012 Capital

Region

New England North West Region Strategic

Plan 2010-2012

Northern Rivers Region Demand Building

Funding Application 2011

Tweed River Shire Strategic Marketing and

Promotion Plan

2010 Marketing Plan for the Hunter Regional

Tourism Organisation

Tourism North Coast Marketing and Develop-

ment Action Plan 2011

New England North West Region Strategic Plan

2010-2012

Murray Region Tourism Board Strategic Plan

2011-2013

Tourism Snowy Mountains Strategic Plans

2001 -2011

Snow Australia Strategic Proposal to the NSW

Government 2010

Snow NSW Marketing Plan and Partnership Proposal

Marketing and Development Action Draft Plan for Re-

gional NSW

Tumbarumba Draft Tourism Strategy

Snow Australia Strategic Marketing and Development

Research and Plan Development

NSW Tourism Attraction Signposting Assessment Com-

mittee

Forum of Regional Tourism Organisations Board Mem-

ber

Tourism Australia National Alpine Landscapes Planning

Committee

Tourism Australia National Alpine Landscapes Commit-

tee

Destination Jindabyne Committee

2012 Post- Disaster Tourism Recovery Workshop Ha-

kuba Japan

Australian Capital Territory 2013-2020 Strategic Tour-

ism Plan Development Centre for Tourism Research

Project Manager

NSW Harvest Trail Consultative Group

NSW Food and Wine Development Network

NSW Wine Touring Strategy Draft Plan

Surfing NSW Strategic Development Plan

Tourism Planning and Development

Lotusland China Stone Laying Ceremony

Page 41 The SEER Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 38: The Seer  Company

The SEER Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 39: The Seer  Company

Page 43 The SEER Company

Corp of Delta Marina Gardens Architecture Review

Committee British Columbia Canada

Takini Hot Springs Resort Visioning Workshop Yukon

Canada

Resort Municipality of Whistler Design Review Panel

British Columbia Canada

Mt Washington Resort Design + Development Review

British Columbia Canada

Whistler 2000 Community Visioning Workshop British

Columbia Canada

Municipality of Anchorage Mt Alyeska Resort Plan-

ning Workshop Alaska USA

CSRD Mt Washington Planning Committee British Co-

lumbia Canada

Resort Municipality of Whistler Official Community Plan

Review British Columbia Canada

Silver Creek Golf + Ski Ranch Visioning Workshops

Colorado USA

Town of Fernie Fernie Mountain Resort Visioning

Workshop British Columbia Canada

Town of Revelstoke Mt McKenzie Resort Develop-

ment Retreat British Columbia Canada

Mt Washington Alpine Resort Development Planning

Workshops British Columbia Canada

Resort Municipality of Whistler Design Panel British

Columbia Canada

Calabogie Peaks Resort Design Charrette Ontario Can-

ada

Silver Star Resort Residential Design Awards Commit-

tee British Columbia Canada

City of Rossland Red Mountain Resort Visioning Work-

shop British Columbia Canada

Powder Mountain All Season Resort Visioning Work-

shop Utah USA

Mt Alyeska Base Lands Development Workshop

Alaska USA

Ski Smithers Resort Design Charrette + Planning Work-

shops British Columbia Canada

ANC Resorts and HotelsDistrict of Jinhu Government

Resorts Development Seminar

Valle de Las Lenas Resort Development Workshops

Mendoza Argentina

Verbier Green Positioning Summit Verbier Switzerland

ARTN Conference Townsville Queensland Australia

Tourism Sustainability in Remote Locations Workshop

Sun Peaks Resort Association Canada Revisitation and

Future Tourism Growth presentation and workshop

Destination Jindabyne Australia Sustainability and Events

work shop

NSW National Parks Regional Advisory Committee

Tourism NSW ndash Snowy Mountains Product Development

Workshops

Regional Tourism Partnership Planning Workshops ndash Tour-

ism Snowy Mountains

Snowy Mountains Consumer Perceptions Workshops

Kosciuszko Alpine Way Australia Development Strategy

Workshop

Hakuba Tourism Future Development Workshop

2012 Post- Disaster Tourism Recovery Workshop (Convener)

Hakuba Japan

Tourism Australia National Landscapes Planning Committee

and Workshops

ASAA Snow Australia Planning Workshops

Genting Secret Garden China Summer Activities and Mar-

keting Development Workshop

Regional Travel and Planning Workshop - Destination

Jindabyne

Visitor Economy Taskforce Workshops and Regional Facilita-

tion Group

Australian Alps National Landscapes Steering Committee

Australian Alps National Landscapes Branding and Experi-

ences Audit Workshops

Australian Alps National Landscapes Planning Committee

Kosciuszko Alpine Way Touring Route Steering Committee

Destination Jindabyne Executive Committee

Tourism Snowy Mountains Chair and Executive Director

Alpitec Conferences 2010-2013 Beijing Speakers

Howe Sound Community Futures Board BC Canada

Resort Planning Workshops amp Committees

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 40: The Seer  Company

Located in the Los Andes mountains

of Argentina Las Lenas Resort has

long been a global destination for

skiers The SEER Company was re-

tained to master plan a major ex-

pansion of the resortrsquos mountain

recreation facilities and base lands

Proposed mountain facilities include

overhead cable lifts to the peaks of

Bora Bora Paraiso and Soldado

Peaks The proposed lift systems will

expand the ski terrain by 400 and

to over 5000 vertical feet

SEER also prepared a Land Program

year round activities program and a

development strategy as part of the

Base Lands Master Plan process

These tasks involved retro-planning

of the existing Village analysis of

future development sites and iden-

tifying a market position that would

attract local and international tour-

ists The base landrsquos expansion pro-

gram proposes a new mixed use

village and hillside residential

neighborhood totaling approxi-

mately 8000 beds a second village

of 1200 beds and a golf and Nordic

skiing community

Proposed amenities and activities

include an ice arena golf course

equestrian center polo fields desti-

nation spa downhill mountain bike

parks and multi-use trail system

The architecture and landscape de-

sign theme for Valle de Las Lenas

Resort will express itrsquos high desert

mountain setting by using native

building materials and indigenous

drought tolerant vegetation

SEER Team Projects Valle de Las Lenas Resort Master Plan Mendoza Argentina

The SEER Company Page 45

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 41: The Seer  Company

The Brew Creek Centre is set within a rainforest twenty minutes south of world class Whistler Resort The Cen-trersquos mandate is lsquodevoted to expanding awareness awakening human poten-tial and thereby facilitating collective consciousnessrsquo and offers guests a venue for corporate retreats meetings wellness programs private ceremonies and presentations by internationally recognized speakers

All buildings at the Centre are designed in the West Coast architectural style that incorporates recycled sustainable and renewable products where possi-ble The building program includes a lodge suites cabins a guesthouse and structures for meetings and small gath-erings

The Brew Creek Centrersquos landscaping was planned around extant buildings to provide a variety of spaces for outdoor activities group events personal re-flection and connection with nature

Both indigenous and complimentary non-indigenous species were used to provide seasonal colour aromas and texture to enhance the rain forest set-ting

A stream that flows through the site was highlighted as the prominent land-scape feature with pools sitting areas paths and themed bridges Vegetable and herb gardens were also planted to provide fresh produce for the Centrersquos dining facilities

Jerry Vagelatos The SEER Companyrsquos senior landscape architect provided all landscape architecture and construc-tion management services at The Brew Creek Centre For further information refer to wwwthebrewcreekcentrecom

SEER Team Projects Brew Creek Lodge British Columbia Canada

The SEER Company Page 47

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 42: The Seer  Company

The SEER team was retained to prepare a master plan for Lotusland Resort adjacent a lotus ecological re-

serve in the Jinhu Lake agricultural district near Nanjing China

The intent of the master plan for this 25 acre site is to create a retreat from the congestion and pressures of

urban living SEER prepared a land program that identified different building types for nightly rental accom-

modation and a variety of amenities and activities to guide the master planning process

The master plan features distinct neighbourhoods that are each anchored by amenities and activities such as

themed gardens hot pools and a childrenrsquos adventure park that respond to various market segments A

central lsquoGreenwayrsquo with a water feature and multi-use walking trails will access all accommodations and

amenities within the resort and will link to off-site attractions A traditional Chinese village lsquoMain Streetrsquo is

also planned in the local historic architectural style to provide guests with retail and dining opportunities

To minimize development impacts upon the environment and to reduce ongoing operational costs SEER

also prepared a lsquoSustainability Strategyrsquo that identifies landscape and architectural design guidelines and

sustainable tourism practices

SEER Team Projects Lotusland Resort Jinhu China

The SEER Company Page 49

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 43: The Seer  Company

The Resort Municipality of Whistler has been the home of SEER person-

nel and serves as lsquoour living laboratoryrsquo We have had an in-depth in-

volvement in the planning and operations of this internationally re-

nowned mountain resort destination

As Senior Development Planner for local government during the early

1990rsquos Harry Measure was responsible for very complex planning and

development tasks During this time Whistler Village more than dou-

bled in area to include Whistler Village North Harry coordinated the

Resort Municipality of Whistlerrsquos Advisory Design Panel and the inter-

departmental referral process for project review and approval He also

facilitated master planning and detailed planning studies prepared de-

sign guidelines and processed the permitting of major buildings and

urban design projects

These tasks required frequent presentations to Municipal Government

Council the Planning Commission and interaction with private sector

groups to ensure proposed projects would be of the standards that sus-

tain Whistlerrsquos success

The SEER Company has also completed several building and urban de-

sign projects in Whistler including retail residential commercial and

restaurant facilities

SEER Team Projects The Resort Municipality of Whistler

The SEER Company Page 51

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 44: The Seer  Company

The SEER Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 45: The Seer  Company

The SEER Company was retained to master plan the expansion of Hudson Bay Mountain Resort from a regional ski hill

to one of the largest mountain resort destinations in North America (based on ski terrain and vertical drop) SEER pre-

pared the mountain master plan that includes the addition of several lifts substantial terrain and features a gondola

from the Town of Smithers to the skier staging area in Mountain Village SEER also master planned Mountain Village

that proposes a ski-in ski-out mixed use village adjacent residential neighborhoods and year round amenities that

total 9000 beds and 110000 sq ft of Village Core retail

Hudson Bay Mountain Estates is the first development phase of the Hudson Bay Mountain Resort base lands master

plan and consists of 186 single family residential lots ranging in area from 8500 sq ft to estate lots that exceed 20000

square feet

To achieve a ski-in ski-out amenity between all lots and adjacent ski runs challenging design determinants such as

hillside terrain watercourses sensitive soils and attaining acceptable road grades had to be resolved A ski way system

planned through Hudson Bay Mountain Estates will also be part of a multi use resort-wide trail network that will link all

neighborhoods and amenities within the resort base lands Tree preservation zones were established in the property

setbacks to ensure privacy and to maintain the forested setting

The SEER Company produced a comprehensive Development Code to establish an architecture and landscape design

theme and to provide design information and construction materials and methods appropriate to the Hudson Bay

Mountain resort context lsquoBest practicesrsquo for construction and a construction monitoring program were also prepared

by SEER to ensure minimal impacts upon the natural environment during development of the resort As the lots are

being developed SEER will review all applications on behalf of Hudson Bay Mountain Resort for conformance to the

Development Code and construction practices

SEER Team Projects Hudson Bay Mountain Resort Smithers British Columbia Canada

Page 53 The SEER Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 46: The Seer  Company

Mt Washington Alpine Resort is located near the Town of Courtenay on Vancouver Island The SEER Company is serving a

key role in transforming Mt Washington from a winter only ski resort into an all season resort community destination

SEER represented Mt Washington in the Regional District of Comox-Strathconarsquos preparation of an Official Community

Plan for the resortrsquos base lands SEER also prepared a detailed Master Plan to chart resort expansion from 550 units to a

build-out of 2200 dwellings set by the Official Community Plan

A mixed use ski-in ski-out village was designed with 75000 square feet allocated to at grade retail restaurants and rec-

reation oriented activities Eight hundred tourist dwelling units in the form of hotel rooms condominiums and town-

homes were also planned in the Village

The residential neighborhoods were designed to take advantage of ski-in ski-out opportunities views and close proximity

to lifts and other amenities such as recreation facilities Most of the lands in the residential neighborhoods are on very

steeply sloping terrain that required careful design of roads paths and other services to reduce construction costs and

visual impact SEER also prepared comprehensive design guidelines development regulations and zoning bylaws to ensure

that all architecture landscape design and improvements support the Resortrsquos long-term sustainability In 2002 Mt

Washington Resort received the lsquoStarfish Awardrsquo from British Columbia Tourism Association in recognition of being the

most environmentally responsible resort in the province

SEER Team Projects Mt Washington Alpine Resort Courtenay British Columbia Canada

The SEER Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 47: The Seer  Company

Located near Ottawa Canada Calabogie Peaks is a boutique all season family oriented resort offering activities that include

skiing golf river and lake water sports mountain biking cross country skiing hiking and nature viewing

The SEER Company master planned a mixed-use village and adjacent ski inout and waterfront neighbourhoods to transform

Calabogie Peaks Resort into Ontariorsquos finest all season resort community Calabogie Peaks will offer the highest vertical drop of

all public mountain resorts in Southern Ontario and significantly expanded golf mountain bike water sports shopping dining

childrenrsquos amenities and cultural activities The landscaping and architecture will create an identity unique to each neighbor-

hood

A pedestrian village will serve as the heart of Calabogie Peaks Resort and the focus for year round activities Village buildings

will incorporate ground level specialty retail with lsquowarm bedrsquo accommodations above Village architecture will celebrate the

historic buildings of the region and towns of New England A pedestrian promenade meandering through the Village will fea-

ture outdoor dining terraces plazas and public areas illuminated with festive lighting to create an animated setting for year

round activities The promenade will be highlighted by a stream ponds and other water features Extensive landscaping will

incorporate indigenous and ornamental species that introduce variety and seasonal color

Juniper Ridge is located adjacent the Village on a forested hillside overlooking the golf course and Calabogie Lake This ski in

out neighourhood will feature a chairlift single family and duplex lots townhomes and slopeside lodges Buildings will express

natural materials and a lsquoCraftsmanrsquo style appropriate to the mountain setting

Barrett lsquos Chute fronts both banks of the Madawaska River for 35 miles and is a pristine landscape similar to that of Algonquin

Park The Barrett Chute neigborhood will consist of estate lots and a wilderness lodge adventure center with out cabins The

design theme will reflect the waterfront cottages of the Muskoka Region and rustic Adirondack camps of upstate New York

SEER Team Projects Calabogie Peaks Resort Calabogie Ontario Canada

The SEER Company Page 55

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 48: The Seer  Company

Desert Willow Golf Course is the feature amenity of this resort community in Palm Desert California The 18 hole course was purposely designed with more forgiving greens target areas and hazards that make the course easier to play without sacrificing the dramatic look of a tournament course

Water and vegetation density and patterns were used as design features to create a naturally occurring desert oasis Drought tolerant plant and grasses were selected to re-duce the operational costs associated with irrigation Most golf holes were fit into the valleys to protect golfers from the constant wind to reduce evaporation of precious wa-ter from irrigated areas and to provide containment to errant golf shots Golf turf grass was purposely limited to about 75 acres on each course about half of that found on traditional golf courses The remaining areas were covered in decomposed granite

Unlike most golf courses that are developed to increase real estate value where residences are planned fronting the course the design of Desert Willow placed the quality of the golf experience above the lot layout and optimum den-sity The golf course routing plan established the framework to locate roadways walking and cycling trails utility infra-structure drainage and real estate

This collectively unique approach earned the Desert Willow Golf Resort the cover picture of the April 1997 issue of Smithsonian Magazine and recognition for its environmental sensitivity as well as accolades in Natural Geographic Explorer Magazine a half-hour feature on the Discovery Channel and numerous other awards

SEER Team Projects Desert Willow Course Palm Desert California

Page 57 The SEER Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 49: The Seer  Company

The River Course at Keystone Resort was designed by The SEER Companyrsquos associates Fry Straka Environmental Golf De-sign to provide summer activities at one of Coloradorsquos most popular ski resorts

The 18 hole 3000 meter course is located at an elevation of 2896 meters in mature stands of Douglas Fir and birch trees and is surrounded by panoramic views to the Rocky Mountains Course routing was challenged by a protected wa-tercourse lands reserved for real estate development steep terrain and elk habitat Heavy snow accumulation and the high elevation challenged the course construction schedule

Acknowledged as industry pioneers in establishing environmentally responsible golf course design Fry Strakarsquos extensive knowledge of turf grass ecology is extremely beneficial in harsh climates such as the high mountains and deserts where winter kill and drought conditions are significant factors that can limit course playability and escalate operating costs

SEER Team Projects The River Course at Keystone Resort Colorado USA

The SEER Company Page 59

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 50: The Seer  Company

SEER staff participated in the master planning of the Pinehurst Estates neighborhood at Morgan Creek Country

Club a premier golf community located near Vancouver British Columbia SEER staff also participated in the de-

tailed site planning and architectural design of the Deer Run town home complex that was the first phase of the

Pinehurst Estates development

Master planning emphasized the creation of open space maximizing views to the golf course and minimizing the

presence of the automobile upon the streetscape Master planning also incorporated preservation of environ-

mentally sensitive lands within the site and the creation of a walking trail system

Duplexes town homes and stacked town homes were designed to respond to an up-scale active retirement mar-

ket The architecture and landscape architecture design expresses forms materials and colors appropriate to

country club living in a western coastal environment

SEER Team Projects Pinehurst Estates Vancouver Canada

Page 60 The SEER Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 51: The Seer  Company

Marina Gardens Estate is a 600 acre active retirement community near Vancouver Canada that features

marina facilities a golf course a retail village community meeting and interior recreation facilities a

multi-use walking trail system and multifamily and single family lots SEER staff participated in the over-

all master planning process and prepared detailed site plans for each neighbourhood precinct SEER staff

also conducted design review of proposed buildings for conformance to the Marina Gardens Estates

Design Guidelines

Inside Story Headline

SEER Team Projects Marina Gardens Estates

The SEER Company Page 61

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 52: The Seer  Company

The SEER team was retained to prepare the detailed architecture and landscape design for Lotusland Resort a well-

ness and family activities destination in a rural setting near Nanjing China The SEER team designed approximately

50000 square meters of buildings that include a variety of rental accommodations such as apartments town homes

and luxury villas totalling one thousand units

The SEER team also designed a 7000 square meter clubhouse that will serve as the gateway and landmark building for

the resort with amenities such as central reservations check-in office space restaurants spa facilities and other in-

door and outdoor recreation facilities The architectural style of these buildings is a fusion of contemporary Chinese

and Western design

SEER Team Projects Lotusland Resort Jinhu China

Page 63 The SEER Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 53: The Seer  Company

SEER Team Spa Projects

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 54: The Seer  Company

Page 65 The SEER Company

SEER-Schletterer is a reliable partner for all projects from private spas and small family hotels to large destination hotels Leading international develop-ers and hotel chains trust us to deliver on time and on budget worldwide We are currently working on projects for among others Intercontinental Hyatt Marriott Starwood (various brands including St Regis W Le Meridien Westin) Ritz Carlton Hilton Four Sea-sons Kempinski Langham and Manda-rin Oriental

The largest leisure experience group in England Center Parcs has relied on Schletterer strategic experience for many years After leading each of the five existing Center Parcs facilities to success Schletterer has now been commissioned to plan and realise the largest most modern and innovative facility offering a unique leisure spa and wellness experience The project is north of London the planning services have been completed and construction

i s n o w i n f u l l s w i n g (wwwcenterparcscouk) Schletterer is also currently planning the Sanatoria Talasana project in Mos-cow The total area is approximately 55000 square metres with a potential project cost of up to euro200 million with the budget for Schletterer services en-visaged to be up to euro40 million

in the area

In Germany Schletterer is working with the regional government of Rheinland Pfalz to develop Europersquos leading Medi-cal Wellness Center in a prime location in the center of the town Bad Duumlrk-heim renowned for many years as a traditional health resort with numerous mineral springs Schletterer has con-ceptualized an innovative and unique business proposition ndash Iqcurereg Health-ness ndash a concept combining holiday amp recreation wellness amp spa and holistic amp integrative Medicine tailored indi-vidually to each guestrsquos needs and re-quirements A wide range of preventa-tive treatments and services will be offered within a unique holistic medi-cal concept

concept for the largest bank in Russia Sberbank to further develop spa health and wellness tourism in the area after the 2014 Olympic Games (wwwsochi2014com)

In Austria Schletterer works with local government authorities and their part-ners In Alpbach (wwwalpbachtalat) is one of the prettiest villages in Tirol and venue for the Alpbach Forum an inter-national intellectual gathering Schlet-terer has developed a concept to trans-form the village area into the healthiest village in the world ndash an international destination renowned for health well-ness and a preventative approach to healthy living and wellbeing

A l s o i n A u s t r i a i n S ouml l l (wwwsoelltirolgvat) Schletterer has created a Business Vision and Strategic Master Concept for a Health and Medi-cal Wellness Center on the site of an existing leisure facility The area is cur-rently best known as a ski resort and the new direction will revitalise tourism

SEER-Schletterer is also a reliable part-ner for local regional and national gov-ernment authorities in various coun-tries

Schletterer was appointed for the Moumlvenpick Aswan project ndash a joint pub-lic private venture with the Egyptian government with a budget of euro15million for the spa They are also advising the their government on how they can use our concept to break out of the low price all-inclusive market and achieve higher yields The strategy is based on health medical spa and wellness (wwwegypttravel)

For the Abu Dhabi Investment Author-ity Schletterer worked on the Hilton Luxor (design equipment manage-ment) (www3hiltoncomenhotelsegypthilton-luxor-resort-and-spa-

LUXHITWindexhtml) and also their own private club facilities in Abu Dhabi

For the Qatari Diar Real Estate Com-pany (established by the Qatar invest-ment authority the sovereign wealth fund of the state of Qatar) Schletterer is currently providing design consul-tancy for the spa area in multi-functional building in Cairo which in-cludes hotels and apartments

Schletterer is currently working with the French government to re-invigorate the Vosges Region and transform it into an attractive and well-known health and leisure destination (wwwhaute-alsacetourismecom)

In Russia Schletterer has developed a

Schletterer clients ndash public sector

Schletterer clients ndash private sector

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 55: The Seer  Company

Peter Hope Lake Resort in British Columbia Canada is an historic wilderness resort on the Nicola Plateau in southwestern

British Columbia that is renowned for fly-fishing and bird watching Master planning located a main lodge building 26

rustic cabins and site amenities with careful consideration given to environmental concerns such as sensitive riparian

zones nesting habitat steep terrain and maintaining the existing ground and forest cover

The main lodge was designed to accommodate group activities food services a retail shop a spa and administrative

functions Three guest cabin types were designed with waterfront lots maximized Building construction integrates pre-

manufactured elements with on site fabrication to achieve cost efficiency and quality control The architecture reflects

the rustic style of the high country ranch buildings of the region

SEER Team Projects Peter Hope Lake Resort British Columbia Canada

The SEER Company Page 67

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 56: The Seer  Company

Page 69

Ravenrsquos Lodge at Mt Washington Al-pine Resort borders the wilderness of Strathcona Provincial Park in British Columbia Canada

This 1020 square meter Nordic ski lodge also serves as an adventure cen-ter during the summer months The lodge includes a restaurant retail and rental shops lockers and change rooms administration offices an envi-ronmental interpretive center and sup-port services

The architecture reflects the historic rustic mountain lodges of the Pacific Northwest and responds to extremely heavy snow loads Building economy was achieved by harvesting and milling timber on-site for use in the structural framing and exterior cladding Ravenrsquos Nordic Lodge received The lsquoStarfishrsquo award from the British Columbia Tour-ism Association for environmentally responsible tourism

SEER Team Projects Ravenrsquos Nordic Lodge Mount Washington Resort Canada

The SEER Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 57: The Seer  Company

Page 71 The SEER Company

As stated by the Urban Land Institute in the 2007 edition of the Resort Development Handbook lsquoShopping is the most popular year-round activity in mountain resortsrsquo A properly delivered retail program creates a positive memo-rable experience among guests and can be a major factor in differentiating each resort contributing to its overall success

The SEER Company has been involved in all aspects of retail planning and design in resort and tourism settings Pro-jects have included the preparation of retail strategies architecture and urban design guidelines and tenant mixes for resort towns pre-planned commercial villages such as Whistler Village and the Town of Revelstoke in Canada

The SEER Company has also prepared the retail strategy and tenant mixes for shopping centers and hotels including the Genting Grand Resort Hotel at Secret Garden Resort in China and the detailed architecture and interior design of resort buildings and tenant spaces such as the Fernie General Store and the Kicking Horse Resort General Store in British Columbia Canada

SEER Team Projects Resort Retail Planning and Design

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 58: The Seer  Company

With Mt McKenzie Resort destined to be one of the largest ski resorts in North America Revelstoke is trans-

forming from a resource based economy to an all season resort community Increasing development pres-

sures from a rapidly growing speculative market caused the Town of Revelstoke Municipal Council concern

about the emergence of inappropriate retail types scale and uncontrolled sprawl eroding the health of the

downtown commercial core and communityrsquos unique sense of place

The SEER Company and Trec International of Vancouver BC were retained to prepare a retail strategy for

the downtown core and other commercial precincts within the community Trec International has the exten-

sive experience in market analysis programming and tenant mix strategies required to achieve optimum

retail environments in resort and tourism settings SEER has associated

with Trec International on many projects contributing expertise in re-

sort planning urban design and architecture Throughout the planning

process Trec and SEER drew upon their extensive research base and

experiences related to retail planning in other all season resorts where

shopping is recognized as the most popular year round activity

The Town of Revelstoke Retail Strategy projected demographic and

market trends quantified existing retail types and future needs and

identified specialty retail appropriate to an all season resort commu-

nity The Retail Strategy also defined retail precincts within the town

boundaries where specific retail types and appropriate scale would best

be suited The SEER Company prepared zoning architecture urban de-

sign and signage and lighting recommendations for each retail zone to

establish individual identities

SEER Team Projects Town of Revelstoke Retail Strategy British Columbia

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 59: The Seer  Company

Page 73 The SEER Company

Located at Kicking Horse Mountain Resort near Golden British Columbia the Kicking Horse General Store

fronts the main Gondola skier staging area in the village core The store provides the sales of convenience

items such as groceries beer and wine and specialty items such as native artwork and jewelry to resort

residents and visitors

The storersquos thematic design is based on a late 19th Century Victorian era general store common to British

Columbia frontier settlements of the day The design expresses lsquoExperiential Retailrsquo through authentic pe-

riod lighting display design and materials The flooring is fabricated from reclaimed barn wood salvaged in

the region while the millwork was meticulously detailed to suit specific merchandising requirements

SEER Team Projects Kicking Horse General Store Kicking Horse Resort Canada

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 60: The Seer  Company

As part of the provision of comprehensive planning design and start-up operations consulting services to Secret Gar-

den Resort The SEER Company also prepared a retail strategy The Secret Garden Resort Retail Strategy focused upon

the retail spaces within the Genting Grand Hotel that is the first phase of this 99 square kilometer all season resort that

will feature a commercial retail village at build-out

Based upon examples of successful retail precedents from all season resorts around the world the retail strategy out-

lined the principles to guide a successful retail program specific to all season mountain resorts and recommended an

appropriate tenant mix and their locations design guidelines for common space in the retail precincts activities such as

types of food and beverage and special events that enhance the retail program As Secret Garden Resort implements

itrsquos expansion program this document will serve as the foundation for a resort wide retail strategy

SEER Team Projects Secret Garden Resort Retail Strategy Chongli China

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 61: The Seer  Company

Snow Creek Lodge at Fernie Mountain Resort was designed for the 1992 Olympic downhill gold medalist Kerrin

Lee-Gartner

This complex features a 65 unit condominium hotel (with studios 1 + 2 bedroom units) 8 luxury chalets (with

lofts and detached garages) adjacent the ski runs a restaurant health club secure underground parking and

conference facilities A pool hot tubs and activities terraces were located in the sun fronting the main ski run

and staging lift for apregraves ski activities

Site and building design responds to sloping terrain heavy snowfall maximizing solar exposure and capturing

short distance views to the ski runs and long distance views to the surrounding mountain peaks During con-

struction the forest cover was retained and a stream running through the site was enhanced as a key landscape

feature with waterfalls and pools The architecture of Snow Creek Lodge is based upon the historic rustic hotels

and lodges built in the National Parks of the North American inter-mountain west

A lsquoresort within a resortrsquo Snow Creek Lodge provides an intimate private club atmosphere and is a popular year round retreat among international visitors

SEER Team Projects Snow Creek Lodge at Fernie Mountain Resort Canada

The SEER Company Page 75

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 62: The Seer  Company

SEER provided full time support as COO to assist the start-up and ongoing operation of a new 4 season operation resort

development in China at the time the second largest resort and recreation oriented development after Disney in Shang-

hai

Named after its developer the Malaysian-based Genting Group Genting Resort is located in Chongli County Zhangjiakou City Hebei Province in the midst of the Dama Mountain Range where Taihang Mountain meets Yan Mountain This ice and snow recreational development takes advantage of local geography producing perfect conditions for the development of 70km of ski trails distributed over 87 routes and is capable of supporting 19 610 tourists at once To be serviced by 22 cable links covering 30km with a maximum carrying capacity of 32 520 people per hour this transportation is expected to manage 18270 visitors during normal operation Its size will make Genting Resort Secret Garden Chinas largest recreational winter destination With its first 5 star Hotel in operation that features over 300 luxury rooms this resort sets new standards for alpine recreation in China

SEERs role was to provide mentoring training and consultation to management to facilitate the resorts first two opera-tional seasons Operational training and hands-on implementation in Snowsports School Ski Patrol Mountain Operations Risk Management and Hotel and Hospitality Services across the resort were undertaken Marketing strategies and collateral were produced and close working relationships with various Chinese PR and advertising agencies was undertaken A retail planning and development strategy and summer activities planning was undertaken

SEER Team Projects Genting Secret Garden China Start-up Training and

Operations

The SEER Company Page 77

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 63: The Seer  Company

SEER Team Projects Gubei Water Town Recreational Development Assessment and Planning

Situated in Gubeikou Town Miyun County in Beijing Gubei Water Town surrounds the beautiful Mandarin Duck Lake Reser-

voir and overshadowed by the Simatai Great Wall the most dangerous and ma-jestic section of the entire Great Wall Re-

ferred to as lsquoWuzhen in Beijingrsquo Gubei Water Town is a rare natural old town with a combination of mountains water and

ancient villages

As part of its development management sought expert advice on activities development for guests staying overnight As

part of this planning a small snow play area was designed and appropriate equipment sourced to meet the particular needs

of the Resort A fully automated system was chosen to overcome the lack of skills associated with operating and maintain-

ing snowmaking facilities at Chinese all season resorts Dr Grant identified appropriate equipment types and coordinated

the various suppliers to ensure the most environmentally and cost effective solution Dr Grant also identified summer ac-

tivities for future development of this ongoing project

The SEER Company Page 79

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 64: The Seer  Company

The SEER Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 65: The Seer  Company

This is the largest ski resort in the Southern Hemisphere spread over 1245 hectares and having 47 ski lifts With an

annual skier visit of over 500000 guests and a staff of over 1500 during peak season this resort provided a great

opportunity to enhance and develop all aspects of resort and hospitality management SEER principal Gary Grantrsquos

responsibilities included the management and development of the resortrsquos marketing including ancillary properties

Sales Public Relations Sponsorship Guest Services Major Events Snowsports School and Media Departments and

OHS as well as being the General Manager responsible for the Perisher Valley Hotel and The Station Resort and all

resort food and beverage outlets and restaurants

The tasks included the research management development and implementation of the new Perisher brand and the

strategy associated with this development and management of Perishers web site its growth and analysis web

site and online media advertising and development of social media (including Facebook Twitter etc) and develop-

ment of mobile apps including the resortrsquos iphone app launched in 2010 In addition SEER contributed to the snow

and wind management guidelines for the master plan for the new Perisher Village development recognised by the

NSW Division of the Planning Institute of Australia with an Award for Excellence in Planning in the category of

Urban Design - Plans and Ideas This was on top of the 2001 Royal Australian Planning Institutersquos National Award

for Planning Excellence Environmental Planning and Conservation for the Perisher Ski Slope Master Plan

Ongoing strategic development adjustment and management of associated change in a seasonal business that was

in a constant state of flux In addition staff training and mentoring on a regular basis was constantly required

SEER Team Projects Perisher Australia

Page 81 The SEER Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 66: The Seer  Company

The SEER Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 67: The Seer  Company

The Whistler Institute (TWI) is envisioned to be a world-renowned private post-secondary institution that will pro-vide Bachelor and Masterrsquos degrees executive development programs and research anchored in tourism + hospital-ity business and health + wellness TWI will take the lead in responding to the increasing international demand for Tourism Development and Manage-ment Professionals by providing advanced education in Tourism + Hospitality Business and Management and Health In addition specialized fields of study such as Health + Wellness Tourism Indigenous Peoplesrsquo Tourism and Entrepreneurship and Sustainable Tourism Development will be highlighted SEER was engaged from in beginning of this project given their strong international experience and trend awareness as well as its significant and proven academic and real world application involvements The campus will be located on a 77 acre parcel of private land in the Resort Municipality of Whistler Canada that was the host venue for the 2010 Winter Olympic Games The site planning architecture and landscape design of TWI will be compatible with the natural rainforest context and will be a showpiece for the latest technologies and highest standards of sustainability Whistlerrsquos international profile and existing tourism + hospitality infrastructure set the ideal stage for a true learning campus set within a ldquoliving laboratoryrdquo This project team is currently looking at identifying the appropriate curriculum facilities programming site planning and facilities design and involving public and private sector international partnerships The SEER company has ex-perience in these areas having prepared facilities programs master plans and architecture for advanced education institutions SEER is currently involved in reviewing curriculum of hundreds of institutions around the world and is currently involved in similar projects in India and elsewhere

SEER Team Projects The Whistler Institute

Page 83 The SEER Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 68: The Seer  Company

Page 85 The SEER Company

SEER Team Projects Event and Activities Development and Management

Over many years SEER Principal Gary Grant has been involved in the development staging and management of

events across a wide array of genres These include high level international sporting events (including at World

Championship level) Music Festivals Regional Festivals Television Events Art and Culture Events Food and

Wine events Carnivals and Fairs and many more

Every event conducted undergoes a rigorous planning schedule including feasibility and risk analysis and are de-

signed to engage local stakeholders and community to ensure value is returned and future sustainability

Events that fall into the above categories include the

Wild Winter Weekend an event held annually for 20

years the Xtreme Winter Games Burton International

Snowboard Mountains to the Sea Mountain Bike

Race Sculpture by the Lake Jindabyne Art Show Tum-

bafest Sydney Winter Festival The Footy Show North

Face Open at Secret Garden in China and many other

Television programs (eg National Geographic) de-

signed to highlight the beauty and facilities of the re-

sorts and National Parks

In addition Gary has lectured in Event Development

at the University of Canberra Australia and has been

involved in event planning and event consultancy in

various countries

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 69: The Seer  Company

Government Projects

Heritage Architecture and Urban Conservation Guide-

lines for the British Columbia Governments Heritage

Conservation Branch

Whistler Official Community Plan Amendment for the

Resort Municipality of Whistler

Whistler Village Design Guidelines for the Resort Mu-

nicipality of Whistler

City of Revelstoke Retail Strategy Revelstoke British

Columbia

Mt Washington Resort Area Structure Plan for the

Comox Strathcona Regional District British Columbia

Tourism NSW Australia Regional Development Plan-

ning Advisor

Destination NSW Product Development Regional Co-

ordinator

NSW Trade and Investment Regional Infrastructure

and Service Regional Event Funding Coordinator

Regional Development Australiamdashregional sub commit-

tee

Australian National Alpine Landscapes Steering Commit-

tee

Director Forum of Regional Tourism Organisations

Tourism NSW Advisor to Director Regional Development

Tourism NSW Advisor to Director Sydney and Events

GM and Executive Director Tourism Snowy Mountains

Centre for Tourism Research University of Canberra Pro-

ject Coordinator

Accessible Alpine Tourism Project

Dege County Tibetan Autonomous Region Sichuan Gov-

ernment Tourism Evaluation

The SEER Company Page 87

SEER Team Projects Government Projects

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 70: The Seer  Company

Where SEER Works

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 71: The Seer  Company

SEER personnel have been recognised for

their achievements in many areas both

personally for their contributions and col-

lectively of part of a talented and diverse

team of professionals Some examples of

these accolades include

Harry Measure

Chairman and 2010 Conference Plenary

Speaker Session 40 lsquoSustainable Tourism

and Mountain Resort Developmentrsquo at

UN Conference lsquoGlobal Change + the

Worldrsquos Mountainsrsquo Perth Scotland

Member Expert Panel lsquoBuilding Sustain-

able Mountain Resort Communitiesrsquo

2010 Verbier Green Pioneering Summit

organized by Prince of Wales Foundation

+ UN Environmental Program

Invited Speaker 2010 + 2011 Asia Pacific

Snow Sport Conferences Beijing China

Recognition of industry contribution pro-

file Ski Canada Magazine Dec 2007

British Columbia Provincial Government

Starfish Award for Environmentally Re-

sponsible Tourism Canada

Member International lsquoExpertrsquo Review

Committee Swiss National Science Foun-

dation Program 34 lsquoSustainable Develop-

ment of the Built Environmentrsquo 2004-6

Switzerland

Invited Speaker Native Investment amp

Trade Association lsquoAboriginal Real Estate

amp Resort Developmentrsquo 2002 Conference

Vancouver Canada

Co-Chairman International Resort Forum

lsquoDeveloping Marketing amp Managing Des-

tination Resorts Into the Next Millen-

nium (2002 Whistler Canada 1998

Snowbird Resort USA)

Invited Speaker 1994 International Win-

ter Cities Annual Conference Anchorage

USA

Featured Speaker lsquoEconomic and Social

Impacts of Winter Resort and Tourism

Developmentrsquo Department of Natural

Resources State of Alaska USA

Keynote Speaker ldquoDesign Considerations

in Resort Developmentrsquo 1991 American

Institute of Architects Conference Whis-

tler BC

Dr Gary Grant

National Tourism Legend Award

(Australia) - presented 2009 (awarded

once every ten years

Tourism Snowy Mountains Recognition of

Contribution Award

NSW Director Generals Award in Recogni-

tion of Outstanding Service to Education

and Training

Life Member Australian Ski Patrol Inc for

contribution to training and development

1988 Australian Bicentenary Award for

contribution to Australian Sport

Letter of commendation NSW Department

of Trade and Investment

Letter of commendation Tourism NSW

2012

World Travel Awards Best Ski Hotel 2010

Luxury Tourism Awards Best On-Snow

Hotel Mountain Resort CHA China Hotels

Awards 2014

Invited Speaker on tourism and resort

development and sustainability at various

conferences including the 2011 Sustain-

able Regional Tourism Conference Aus-

tralia 2011 Sun Peaks Resort Association

2012 Alpitec conference Beijing 2015

Perth Mountain Sustainability Conference

Heinz Schletterer

M e d i t a r a n a G e r m a n y ( h t t p

wwwmediteranade) ndash Health amp Spa

Awards ndash Best Thermal Resort 2012

H ot e l An d r e u s I t a ly ( h t t p

wwwandreus itdehotel -andreus

auszeichnungen) ndash Health amp Spa Awards ndash

Best Destination Spa 2012

Jagdhof Spa Hotel Austria (wwwhotel-

jagdhofat) - Relax Guide ndash Spa Award

2013

Mohr Life Resort Austria (wwwmohr-life-

resortat) - Relax Guide ndash Spa Award

2013 2 Lillies

S p o r t h o t e l S t o c k A u s t r i a

(wwwsporthotel-stockcom) - - Relax

Guide ndash Spa Award 2013 3 Lillies

Center Parcs UK ndash Aqua Sana Spas Nation-

wide ndash The Good Spa Guide ndash Nominated

for Best Destination Spa 2012

Royal Spa Kitzbuumlhel (now Kempinski das

Tirol) - Senses Wellness Award 2010

Dr Martin Price

2007 Nobel Peace Prize shared with for-

mer US Vice-President Al Gore

2012 King Albert Award the citation

states that ldquoMartin Price with his excep-

tional knowledge and his editorial com-

petence has played a vital role for the

mountains of the worldrdquo He was the first

UK-based scientist to receive this prestig-

ious award

Director for Mountain Studies Chair-

holder UNESCO Chair in Sustainable

Mountain Development

2nd Prize Zayed International Prize for

the Environment (as Lead Author

Millennium Ecosystem Assessment)

Distinguished Service Award Interna-

tional Union of Forestry Research

Organizations

Gold Medal Faculty of Science Charles

University Prague

Michael H K Wong

Fellow of the Royal Architectural Insti-

tute of Canada since 2012

Winner of the Luban Award the most

prestigious award given to an architect or

engineer in China for excellence in design

and construction

Former Associate Professor (appointed

by status) at the University of Toronto

Canada

Member Board of govenors colegio

Diocesano de San Jose Macau since 2009

Senior Advisor of Planning and Economic

Development for Chongqing Chengdu

Zhuhai Guilin and Haikou China

Sam Gunderson

Harbour Links Golf Course Environ-

mental Improvement Award State of

New York USA Department of Environ-

mental Quality

The SEER Team Awards and Recognition and Service

The SEER Company Page 89

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 72: The Seer  Company

Page 90 The SEER Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 73: The Seer  Company

His (Gary) ability to lead and

influence special interest groups

and stakeholders is

unquestioned

Dr Richard Hemsworth FAIM

Director of Strategic Policy and Projects

NSW Trade and Investment Regional

Infrastructure and Services

Gary can articulate the big

pictureand engage and unite

different agendas into a common

outcome He doesnrsquot just have a point

of view he has a solution to go with it

Andrew Sargant

DirectormdashRegional Tourism

Destination NSW

SEER Team Testimonials

Gary was outstanding in his leadership

creativity and effectiveness hellip he played a

pivotal role for us to obtain government

grants to appoint appropriate consultants to

manage the consultancies to assess and revise

reports for both the process of reaching our

objective and the realisation and

implementation of the agreed goals His work

was timely detailed and well considered

Andrew Ramsay CEO ASAA

We were eager to work with

Schletterer in the area of beauty

and spa because all their

installations are utterly

outstanding

wwwmohr-life-resortat

Their willingness to put in that extra

effort puts them in the highest league of

spa specialists

Andreas Mattmuller Moumlvenpick Resort

The team have shown an immense

amount of creativity and sensitivity

and have found a unique way of

implementing the topics pleasure and

well-being Hotel Sackmann ndash Mr

Sackmann

You (SEER) have done a good

jobhellipappreciation of what

work has been done

Lim Chee Wah

Owner Secret Garden Resort

Thank you for this time for planning a great workshop like this That a person of various industries we were able to exchange views on tourism playback of Hakuba in the future was that very meaningful I ask for your cooperation in tourism playback of Hakuba in the future (Translated from Japanese)

Hakuba47 Matsukura

Having worked with Schletterer we

are convinced that the company is

the non plus ultra in the spa

industry Schletterer reigns the spa

industry

wwwbayerwaldhofde

Page 91 The SEER Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059

Page 74: The Seer  Company

Contact Harry Measure hmeasureshawca Ph 1 604 9023768 or

Dr Gary Grant garygrantinternodeonnet Ph + 61 417 466059