The Second Enlightenment of Man

Defining norms and social standings via socio reflection

PrefacePost physiological needs, man has but one desire. That is to validate his own beliefs through the reflection of others. In order to achieve an accurate social reflection of subjective reality, man must fist learn to fully communicate an accurate representation of his perceived reality. It is through the combination of technological advancement (utility) in communicating reality (recreating reality through language, poetry, art, music, dance, and theatre) and sharing that reality with a larger representation of humanity that man attempts to achieve this goal. Man must validate the act (I feel/think this) with his peers (is it okay that I feel/think this way?) This has led man on a social journey to express and find others that share his sense of reality

Geographical Tribes

Invasion of Rome 410AD and the sub sequential decline of western

society – Marco Polo

• Humanity was regional confined and this required conformation of individuals within group to the objective “reality” the geo-structure had formulated.

• People clustered physically in locations because of shared norms. This is derived from a common history and perception of the environment surrounding them.

• Within each geographical location, substructures were formed to support the superstructure of the country/nation/religion/ ext

• This “society by geographical location” dictated an objective reality created solely by the subjective philosophy and actions of the individuals inhabiting this geographical/insular locality.

• Either one accepted the social norms of the geographical environment, or th individual was rejected and forced to find another way to socially find acceptance. The latter was hardly achieved.

• Homophily has begun.

Sociographical Tribes

Marco Polo-The industrial revolution

• As technology improved and the world became flatter, groups began forming through a relation of social classes they they belonged to within the previous geographical make-up. Bankers – bankers, merchant – merchants, artists – artist. This is seen through the Renaissance of Europe, where former geographical barriers were broken to facilitate a collective identity that did not consist of an “arbitrary” geographical local.

• This made it easier for individuals to control their “role” within the superstructure. Geographical predisposition was no longer the only factor contributing to their definition of self. They could leave, migrate, immigrate, into another geographical location to be surrounded by newly recognized needs.

• One was able/allowed to move through geographical locations in an attempt to actualize one's relatively “higher” need of existence. This existence was allowed to be defined through social engagements.

• These new “societies” allowed individuals to reject notions of personal predispositions due to geographical/national inheritances through the collective realization of their own uniting factors

• This brought the rise of the social party, ext. An individual was able to share a reality with others on the basis of personal beliefs (these beliefs, not inherently but, able to be dissident to the universal supersocietal belief).

•  Man, however, was forced to “choose” between a select number of “socially acceptable” societies to be a part of. This still required a level of conformation, but allowed the individual a minor choice in which facet of society which he chose to conform to. The view of “self” and “other”, however, was still defined by intrinsic nature of a group. The same thing that allowed man to socialize with others absent of a geographically defined reality required him to conform to the newly sociographical reality.

• Though the individual had a minor choice in his social group, objective reality and norms were still dictated by the subjective nature of the individuals comprising this group. Groups still created stereotypical inferences of their “group” and those stereotypes were then attributed to it's members. This was due to the structural demand on members to unite under a “higher” belief

• Through globalization, humanity discovered a commonality of universal psychographics, the self was able to break both geographical and sciographical barriers and the social acceptance of personally defining oneself through individual needs began to emerge

Psycographical Tribes

20th Century - Present

the vexatious departure from predisposed definitions of self and other to empowerment

• After the fall of Nationalism and propelled by the Industrial Revolution, man began understanding and finally respecting the role of the individual in the plight within human existence on a existential level.

• Technology began to connect humanity by shared intent.

• Individuals rejected previously imposed beliefs of social reality by substituting their own.

• The interconnectivity of mankind highlighted our similarities and illuminated differences not based upon geographic or sociographial happenstance, but through our personal egocentric realities. 

• Ipso Facto freewill dictates that an individual's place within society is not the result of a predetermined inalienable social function, dictated societally or dogmatically, but by the intrinsic nature of that individual.

• Previous notions of destiny dictated by birthright/birthplace have been replaced by the notion of “the snowflake”. We are all unique human beings, all different, yet we strive for the same goal of “humanity”.

• The perceived ability to define oneself through the individual expression of personal values and motives is derived from the recent realization that others share this deeper perception of reality, absent of geographical/sociographical requirements.

•  One is validated not only by what decision on makes, but by the simple act of making a decision.

• Homophily is now driven by internal likes and desires and is not restricted by any geographical/sociographical demands. Individuals are allowed to define their voice as unique and can instantly connect with a multitude that share the same “unique” voice. 

• Man is not forced to align himself with the entirety of any particular social structure. 

•  Dissident views/beliefs within a social structure is expected. Man is also no longer restricted to a single or like social networks. He may operate within a vast array of social groups without fully defining himself by them. 

• These groups can apparently contradict another, yet still provide the individual an outlet for his social needs validation.

Geographical Tribe Sociographical Tribe

Psychographical Tribe

CountryLocal ReligionFamily Class

RaceGeographic Community

OccupationCompany

BrandEconomyPolitical Group

PersonalityTemperament

ProclivityCauses

“Outlook”

Geographical Tribe Sociographical Tribe

Psycographical Tribe

CountryLocal ReligionFamily Class

RaceGeographic Community

OccupationCompany

BrandEconomyPolitical Group

PersonalityTemperament

ProclivityCauses

“Outlook”

Value of Tribe

Eas

e of

Con

nect

ion

• Psycographic tribal revolution is directly correlated with the connectivity of people

• Ease, number of connections, and level of connection dictate which value state a society lives

• The internet has provided the catalyst for the final stage of this revolution

• This new tool allows people to push back against sociographical tribes (which are currently in power) and develop structurally sound psychographical ones.