THE SEASON TO BE JOLLY!

A special time for friends and family to come together and

celebrate the Christmas season!

Why Advertise During the Christmas Season?

• Gift-giving is a big part of the Christmas tradition

• November & December, two of the biggest shopping months of the year

• Capture your share of the market

The SPIRIT Christmas Sleigh Ride

• To celebrate the Christmas season of 2012, a multi-media advertising promotion filled with fun and the holiday spirit, including:

• On-air• Online• On-site

• The SPIRIT Christmas Sleigh Ride is designed for listeners to participate and for advertisers to showcase their products and services

The SPIRIT Christmas Sleigh Ride, On-Air

• As a major Christmas promotion for the station, SPIRIT 105.3 will broadcast extensive on-air promos to engage radio listeners through fun contests & prize giveaways

• SPIRIT 105.3 reaches more than 300,000 listeners tuning weekly

The SPIRIT Christmas Sleigh Ride, Online

• SPIRIT 105.3 features a content rich website along with engaging digital platforms

• SPIRIT1053.com attracts more than 100,000 visits during the holiday season

• Advertisers receive prominent placements on SPIRIT1053.com

• SPIRIT1053.com’s click-through-rate is 3x higher than the national average, which means more people will see your ad!

The SPIRIT Christmas Sleigh Ride, Online

•636x200 Rotator Banner on pointing towards Sleigh Ride Featured Page during your sponsored week.•Client Name will be highlighted on our Sleigh Ride Calendar of Events throughout the entire campaign•Client Name’s Sleigh Ride will be featured on the SPIRIT homepage the week leading up to the event.

The SPIRIT Christmas Sleigh Ride, Online (cont’d)

• SPIRIT Eblast goes to more than 26,000 SPIRIT Family members each week

• The SPIRIT 105.3 Facebook page is highly popular with listeners, reaching more than 29,500 Facebook fans

The SPIRIT Christmas Sleigh Ride, On-Site

• SPIRIT 105.3 on-site events attract SPIRIT listeners and generate results for advertisers every time!

“SPIRIT is awesome. Our theme cruises, such as the princess cruises sell out every time. SPIRIT

drives traffic and increases our sales.

SPIRIT works!”

~Maureen Black, Argosy Cruises/Tillicum Village, Marketing Director

“The number of listeners who came to participate in the Holiday Open House was impressive. The upsurge in business was noticeable and it filled the staff at Sky Nursery with the holiday spirit. Thanks again. You delivered as promised!”

~Keith Fisher, Marketing Manager

The SPIRIT 105.3 Promo Team

The members of our SPIRIT promo team are fun and engaging. They promise to make your SPIRIT Christmas Sleigh Ride promotion a fun and

memorable event for your customers and staff.

Advertiser Benefits• By being a part of the SPIRIT Christmas Sleigh Ride promotion,

you become a part of the fun and holiday warmth of the Christmas season

• The SPIRIT Christmas Sleigh Ride promotion provides your business multi-media platforms to attract customers and build your business

Promotional Overview

Spot Bank on SPIRIT 105.3 Included in shared promotional announcements highlighting all SPIRIT Sleigh Rides throughout the

6 week campaign Value: $3,000 20 :30 shared promotional announcements Value: $6,000 A Family 4 pack will be given away on-air each day the week prior to the Sleigh Ride Value: $2,000 21 promotional name mentions & 5 contest giveaways promoting the SPIRIT Sleigh Ride at your

location Value: $14,800 Inclusion on Spirit1053.com Sleigh Ride Calendar page with logo & link. Value: $1,500 Leaderboard display ad with 8,000 guaranteed impressions for the week of your sponsorship Value:

$500 Sleigh Rides will be featured on our Mobile App in a Promotional Panel with a link to the Sleigh Ride

Calendar & details Value: $2,000 A text message will be pushed out to our SPIRIT Club with event details including your Family

Discount Offer Value: $500 A facebook post about the SPIRIT Sleigh Ride event with Client Name will be posted the week of

your event Value: $1,250 SPIRIT 105.3 Onsite Van Stop at Client Name including promotional crew and promotional

giveaways Value: $1,000

Total Promotional Value $32,550+

Thank you!

Get in the SPIRIT!

Ask your KCMS Account Executive about the 2012 SPIRIT Christmas Sleigh Ride

promotion today!