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The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

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Page 1: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

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Page 2: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

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Page 3: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

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Page 4: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

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Page 5: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized
Page 6: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

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Page 7: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

THE SCOTCH SERIES

Together with a Showing of Initials, Ornaments and

Selected Decorative Material

MERGENTHALER LINOTYPE

COMPANY

Brooklyn, New York

Page 8: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

SOME CHARACTERISTICS OF THE

TYPE FACE KNOWN AS SCOTCH

MONG the plain modern faces of type, Scotch

stands in a class by itself. Its excellently pro¬

portioned letters and harmonious color make

for easy reading, and, as these have been attained

without recourse to exaggerations of any kind,

the Scotch face still maintains its high position

among types after about a century of uninterrupted popularity.

Only a type designed and cut on basically sound principles could

achieve this record.

Scotch capitals are full and sturdy, with the lower case in

harmony. The firm, incisive downstrokes, beautifully turned serifs

and general crispness are all definite features that make themselves

felt but do not obtrude.

There seems to be some divergence of opinion regarding the

exact origin of this face. In the De Vinne Press book of type faces

we find that “Scotch Roman, as it is now called, was a contribution

to novelty made for and first used by the Ballantyne Printing

Houseof Edinburgh, in thefirstdecade of the Nineteenth Century.

Its most striking peculiarity to,the inexpert is the greater breadth

and openness of the letters without appearance of undue obesity.

It has no eccentricity save the almost unnoticeable flat top to the

lower case ‘t’.”

Page 9: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

Another authority, Edmund G. Gress, Editor, The American

Printer, traces the Scotch face back to 1796, “when Mrs. Henry

Caslon brought-out a modernized Caslon Old Style to satisfy the

demand for modern faces that had been created by the Bodoni

types from Italy.”

Whether or not one sees in the Scotch face an attempt to mod¬

ernize Caslon Old Style, it is quite certain that the face was being

advertised a hundred years ago by type-founders in Scotland as

Modern Roman. Visual evidence would seem to indicate that it

grew out of an attempt to modify the straight serifs of the Bodoni

face, for in the period of transition there is a marked similarity

between the two. Since the introduction of Modern Roman into

America, when it became known as Scotch face, it has undergone

but few changes. As cut for Linotype Typography, the traditional

letter forms remain intact.

Page 10: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

THE SCOTCH SERIES

6 Point-—2 Point Leaded

LINOTYPE TYPOGRAPHY MAKES ONE SOUND SYSTEM OF THE much confused accumulation of material that confronts the printer. It eliminates unsparingly all that is incongruous and wrong, but without limiting full variety and latitude of choice by narrow canons of cold art. It simplifies the practice of ambitious composition, and as an actual part and result of that simplification, gives the Linotype user the material for composition of a richness attainable heretofore only by inordinately costly and laborious handwork. It gives the master printer an equipment competent to fulfill all that he can design, meeting every demand that can be made on type. Linotype Typography furnishes equipment that both guides and responds to design, meeting every demand that can be made on type. It simplifies the practice of ambitious composition, and as an actual part and result of that simplification, gives the Linotype user the material for EQUIPMENT COMPETENT TO FULFILL ALL THAT HE CAN DESIGN, MEETING

LINOTYPE TYPOGRAPHY MAKES ONE SOUND SYSTEM OF THE much confused accumulation of material that confronts the printer. It eliminates unsparingly all that is incongruous and wrong, but without limiting full variety and latitude of choice by narrow canons of cold art. It simplifies the practice of ambitious composition, and as an actual part and result of that simplification, gives the Linotype user the material for composition of a richness attainable heretofore

10 Point — 2 Point Leaded

8 Point — 2 Point Leaded

LINOTYPE TYPOGRAPHY MAKES ONE SOUND SY^S-

tem of the much confused accumulation of material that

confronts the printer. It elfminates unsparingly all that is

incongruous and wrong, but without limiting full variety and

latitude of choice by narrow canons of cold art. It simplifies

the practice of ambitious composition, and as an actual part

and result of that simplification, gives the Linotype user the

material for composition of a richness attainable heretofore

only by inordinately costly and laborious handwork. It gives

the master printer an equipment competent to fulfill all that

HE CAN DESIGN, MEETING EVERY DEMAND THAT CAN BE MADE ON

LINOTYPE TYPOGRAPHY MAKES ONE SOUND SYS-

tem of the much confused accumulation of material that

confronts the printer. It eliminates unsparingly all that is

incongruous and wrong, but without limiting full variety and

latitude of choice by narrow canons of cold art. It simplifies the practice of ambitious composition, and as an actual part

11 Point — 2 Point Leaded

LINOTYPE TYPOGRAPHY MAKES ONE SOUND

system of the much confused accumulation of material

that confronts the printer. It eliminates unsparingly

all that is incongruous and wrong, without limiting full

variety and latitude of choice by narrow canons of cold

art. It simplifies the practice of ambitious composition,

and as an actual part and result of that simplification,

gives the Linoti^pe user the material for composition of

A RICHNESS ATTAINABLE HERETOFORE ONLY BY INORDI

LINOTYPE TYPOGRAPHY MAKES ONE SOUND

system of the much confused accumulation of material

that confronts the printer. It eliminates unsparingly

all that is incongruous and wrong, without limiting full

variety and latitude of choice by narrow canons of cold

12 Point — 2 Point Leaded

LINOTYPE T YPOGRAPHY MAKES

one sound system of the mueh confused accumulation of material that confronts the

printer. It eliminates unsparingly all that is

incongruous and wrong, but without limiting

full variety and latitude of choice hy narrow

canons of cold art. It simplifies the practice of ambitious composition, and as an actual part and result of that simplification, gives THE LINOTY^PE USER THE MATERIAL FOR COM

LINOTYPE TYPOGRAPHY MAKES

one sound system of the much confused

accumulation of material that confronts the

printer. It eliminates unsparingly all that is

LINOTYPE TY^POGRAPHY MAKES ONE

sound system of the much confused accumulation of

material that confronts the printer. It eliminates

unsparingly all that is incongruous and wrong, but

without limiting full variety and latitude of choice

by narrow canons of cold art. It simplifies the prac¬

tice of ambitious comjiosition, and as an actual part

AND RESULT OF THAT SIMPLIFICATION, GIVES THE

LINOTYPE TYPOGRAPHY MAKES ONE

sound system of the much confused accumulation of

material that confronts the printer. It eliminates

unsparingly all that is incongruous and wrong, hut

xvithout limiting ftdl variety and latitude of choice

14 Point—2 Point Leaded

LINOTYPE TYPOGRAPHY makes one sound system of the mueh confused accumulation of material that confronts the printer. It elimi¬ nates unsparingly all that is incongru¬ ous and wrong, but without limiting full variety and latitude of choice by narrow canons of cold art. It simplifies THE PRACTICE OF AMBITIOUS COMPOSITION

LINOTYPE TYPOGRAPHY makes one sound system of the much confused accumulation of material

Page 11: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

THE SCOTCH SERIES

LINOTYPE TYPOGRAPHY MAKES ONE SOUND system of the mueh confused accumulation of material that con¬ fronts the printer. It eliminates unsparingly all that is incongruous and wrong, hut without limiting full variety and latitude of choice by narrow canons of cold art. It simplifies the practice of ambitious composition, and as an actual part and result of that simplification, gives the Linotype user the material for composition of a richness 18 Point Italic —2 Point Leaded

LINOTYPE TYPOGRAPHY MAKES ONE SOUND system of the much confused accumulation of material that con¬ fronts the printer. It eliminates all that is incongruous and wrong, but without limiting full variety and latitude of choice by narrow

LINOTYPE TYPOGRAPHY MAKES ONE sound system of the much confused accumulation of material that confronts the printer. It elimi¬ nates unsparingly all that is incongruous and wrong, but without limiting full variety of choice by narrow canons of cold art. It simplifies the 30 Point —2 Point Leaded

LINOTYPE TYPOGRAPHY r^akes one sound system of the much confused accumulation of material that confronts the printer. It eliminates unsparingly all that is incongruous and wrong, but with¬ out limiting full variety and latitude of

Page 12: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

The Initial, Ornament and Border Electrotypes shown on this and the following

23age are exclusive designs, specially created for the JNIergenthaler Linotype Com¬

pany for use with the Scotch Series and other Modern Faces whose weight of color

and other general characteristics are similar. The point sizes given are approximate.

132 Point Initial—A to Z: One Color, Metal Base, X-1382; Wood Base, X-1383; Unmounted, X-1384 Second Color, Metal Base, X-1385; Wood Base, X-138G; Unmounted, X-1387

Rules and Borders for Use with the Scotch Face

STANDARD RULE BORDERS

Appropriate with Scotch Face

2 Point Matrix Slide No. 401

2 Point Matrix Slide No. 403

2 Point Matrix Slide No. 405

4 Point Matrix Slide No. 503

G Point Matrix Slide No. 508

G Point Matrix Slide No. 516

8 Point Matrix Slide No. 736

12 Point Matrix Slide No. 538

SIMPLE DECORATIVE BORDERS

Appropriate with Scotch Face

iiiiiiiiiiniiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 3 Point Matrix Slide No. 1681

4 Point Matrix Slide No. 1403

4 Point Matrix Slide No. 1708

5 Point Matrix Slide No. 258

6 Point Matrix Slide No. 256

8 Point Matrix Slide No. 1371

10 Point Matrix Slide No. 1654

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIM 12 Point Matrix Slide No. 1678

SYz Point Matrix Slide No. 1509

6 Point Matrix Slide No. 1517

6 Point Matrix Slide No. 1520

6 Point Matrix Slide No. 1616

12 Point Matrix Slide No. 1518

12 Point Border Matrices No. 1064

12 Point Border Matrices No. lOGOYi

12 Point Border Matrices No. 10601/^

12 Point Border Matrices No. 1060d

12 Point Border Matrices No. 1060e

12 Point Border Matrices No. 1060/

12 Point Border Matrices No. 1060(/

12 Point Border Matrices No. 1060/j

12 Point Border Matrices No. lOGOi

12 Point Border Matrices No. 1060j

12 Point Matrix Slide No. 1490

SCOTCH BORDERS

For use with Scotch and other Modern Faces

Page 13: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

The Complete Alphabet of IniUals is obtainable in either of the sizes shown on this

and the preceding page, and special sizes of the Initials, Ornaments or Border can be

furnished when they are specially ordered. For both the 132 Point and 72 Point

Initials a second-color electro is available.

72 Point Initial—A to Z: : Unmounted, X-1389. Second Color, Metal Base, X-1390; Unmounted, X-1391

Ornament, 714x514 picas Metal Base, Mortised, X-139<)

Unmounted. Unmortised, X-1307

Headband, 18x6 picas: Wood Base, X-1392; Unmounted, X-1393, Aiso made larger size, 21x7 picas: Wood Base, X-1394:

Unmounted, X-1395

Ornament, 11x5 picas Wood Base, X-13nH Unmounted, X-1399

Complete Page Panel—Outside, 5114x69 picas; Mortise. 40x53 picas; Wood Base, Mortised,-X-l400; Unmounted, Unmortised, X-1401

Page 14: The Scotch series, together with a showing of initials, ornaments … · 2018. 2. 7. · Printer, traces the Scotch face back to 1796, “when Mrs. Henry Caslon brought-out a modernized

AGENCIES And the Territory Covered by Each

Customers located in the territory covered by the New York Agency should send

their orders direct to the Service Department, INIergenthaler Linotype Company,

corner Park Avenue and Ryerson Street, Brooklyn, N. Y. A complete stock of

matrices is carried at each of our Agencies. Customers in States outside of New

York Agency territory should send their orders direct to the Agency in whose

territory they are located.

FACTORY

Park Avenue and Ryerson Street, Brooklyn, A. T.

Connecticut Delaware Dist. of Columbia

Maine Maryland Massachusetts

New Hampshire New Jersey New York

North Carolina Pennsylvania Rhode Island

Vermont Virginia West Virginia

Colorado Iowa

CHICAGO

1100 South Wabash Avenue

Michigan Nebraska South Dakota Illinois Kansas Minnesota North Dakota Wisconsin Indiana Kentucky Missouri Ohio Wyoming

Alaska California

SAN FRANCISCO

646 Sacramento Street

Idaho Nevada Utah

Arizona Hawaiian Islands Montana Oregon Washington

A branch oflBce of Canadian Linotype Limited, covering British Columbia, is located at the San Francisco Agency

Alabama Florida

NEW ORLEANS

549 Baronne Street

Louisiana New IMexico South Carolina Arkansas Georgia Mississippi Oklahoma Tennessee

Texas

TORONTO, ONT., CANADA

Canadian Linotype Limited, 119 Adelaide Street, West

Covers Dominion of Canada (except British Columbia) and Newfoundland

British Columbia is covered by Canadian Linotype Limited, 646 Sacramento Street, San Francisco, Cal.

FOREIGN AGENCIES

_ I^tnotype and Machinery, Limited, London, England

t U X • Covers Southern Europe, Africa and the Far East

Agencies are also maintained in the principal cities of the entire world

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