The Science of The Science of Creativity Creativity

Robert SeniorRobert SeniorMarketing Pioneers, Amsterdam, January 2013Marketing Pioneers, Amsterdam, January 2013

ERA OF NEW

AGE OF NOW

ERA OF NEW AGE OF NOW

ATTENTIONINFORMINTERRUPTIONRETURN ON INVESTMENTGENERATE TRANSACTIONS

PARTICIPATIONINSPIREINTERACTIONRETURN OF INVOLVEMENTCREATE MOVEMENTS_

3 QUESTIONS OF ANYTHING WE CREATE

DO I WANT TOEXPERIENCEIT AGAIN?

DO I WANTTO SHARE IT?

DO IWANTTOIMPROVEIT?

VVolatileolatileUUncertainncertainCComplexomplexAAmbiguousmbiguous

A A VUCAVUCA WorldWorld

VVolatileolatileUUncertainncertainCComplexomplexAAmbiguousmbiguous

VUCAVUCA Through The Through The Creative Lens Creative Lens

VVibrantibrantUUnrealnrealCCrazyrazyAAstoundingstounding

“Who will win the

Battle of Ideas?

West versus East?

Young versus Old?”Robin Bew

Editorial DirectorThe Economist Intelligence Unit

September 2012

“What is needed is nothing short of moving voters and

markets from a mood of self fulfilling pessimism to

one of confidence in the future. So far leaders have

failed this task.”

Source: The Financial Times

Palestine & Israel Blood Relations Blood Relations (ISRAEL)

“You cannot connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect to your future”

Steve Jobs

BGH Air ConditionersDads in Briefs & Friends (ARGENTINA)

BGH MicrowavesPillaf & Calabaza (ARGENTINA)

IDEAS THROUGH THE PRISM OF HOPE AND OPTIMISM

Norte BeerPhotoblocker Case Study (ARGENTINA)

NZ Telecom Father & Son (New Zealand)

ROBERT SENIOR Amsterdam, January 2013