THE SAVVY DENTIST PODCAST WITH DR JESSE …...and getting off the tools, I think, is really a fundamental element to creating a true business and I think it’s going to be fun as

THE SAVVY DENTIST PODCAST WITH DR JESSE GREEN

© The Sageman Trust

EP 17. GET OFF THE TOOLS - TIPS TO HELP YOU TRANSITION INTO A THRIVING BUSINESS OWNER WITH WARRICK BIDWELL AND MICHAELA CLARK

MichaelaClark: WelcomeeverybodyandnoI’mnotJesseGreenincaseyou’refromtheSavvyDentistpodcastbutI…Thisisa-

JesseGreen: Betterlookingthough.

MichaelaClark: Well…ofbeingresourcefulwithtimesowehaveJesseGreenonourpodcasttodayand-

JesseGreen: We’vegotWarrickandMichaelaonminesothisisagroupchat.Thisisaloving.

MichaelaClark: Itissowethoughtwe’dhaveathree-waytoday.WeweregoingtorecordanepisodeandthenweweregoingtodoitonJesse’sshowbutI,beingthebrilliantmindofthisthree-waysaid,“Whydon’twedon’twetwoforoneandtryandmakeitworkforboth?”

JesseGreen: Michaelaisthebrainsoftheoperation.

MichaelaClark: That’srightsowelcometotheTradiesBusinessShowslashSavvyDentistpodcast.

JesseGreen: Ilovethat.That’sgotagoodringtoit.

MichaelaClark: Yeah,yeah.

WarrickBidwell: SavvyDentistTradiesshow.

JesseGreen: Somethinglikethat.

MichaelaClark: Hurry,getoffyourdrills.Hey!

JesseGreen: Ohhey.Boomboomchampagnecomedyhere.

WarrickBidwell: Gooddaytoallofourlistenersfrombothpodcasts.I’mWarrickandtodaythethreeofusaregoingtohaveachataboutabitofacommontopicwhichisgettingofftoolsandit’ssomethingthatIthinkregardlessofwhetheryou’readentistoratradieoranybusinesstobehonest,wealltendtogetstuckonthetoolswhichisdoingthework,gettingpaidtoproducetheoutcomeortheproductorresultandsomethingthatweallstriveforbutIthinkalotofpeoplearemissingthemarkJesse.Wouldyouagreemate?

JesseGreen: Yeah,look,completelyWarrick.Ithinkthebigchallengenotjustfortradies,notjustfordentistsbutsmallbusinessownersingeneralistypically,they’reinservicedeliverymodeduringthedayandoftentimestheygethomeatnightandthentheystart

SAVVY DENTIST PODCAST TRANSCRIPT


runningthebusinessafterhours,“Nineo’clockatnight,letmedomyaccounts.”

Ijustdon’tthinkthat’saparticularlysustainablewayofdoingbusinessandultimately,whatIfind,andI’msureit’ssimilaracrossallsortsofdifferentthings,isthatguysinthatsituationcanendupworkingforwagesorinsomecasesevenlessthanwagesandmostpeoplegointobusinesswithanambitionoradesiretocreateatruebusinessandgettingoffthetools,Ithink,isreallyafundamentalelementtocreatingatruebusinessandIthinkit’sgoingtobefunasweexploresomeofthesimilarities,someofthedifferencesandreallyidentifythekeythingsthatneedtobeappliedtogetoffthetoolselegantlyandmakesureyourbusinesscontinuestothrivesothatshouldbealotoffun.

WarrickBidwell: IlikedthewayyouputitJesseandif,Idon’tknowifyouwantthistogoouttoyourlisteners,butknowIourtradielistenersareupforabitofAussieslangmatebutwestoppedworkingforadickheadbossbecausewefigurewecandoitbetterourselvesandworkingforanotherdickheadbosswhichistheblokeinthemirrororthechickinthemirror.It’sanunfortunatesituationthatwe’renowbeingworsethanthepersonweactuallyusedtocomplainabout.

JesseGreen: Yeahandthenyoufeelsorryforyourspousewhohastolivewithadickheadboss,

don’tyou?

WarrickBidwell: Well,sometimestheyquitonusandmakeusseesensebutyeahitis.Whydowedothatguys?Ijustthrowthequestionouttothethreeofussowe’vecomeoutofemploymentwithsomebodyelse.We’velookedhowourbossormaincontractorhasbeentreatingusso.Thisguyorgirlisalunatic.They’vegotnoideawhatthey’redoing.Theytreatingtopeoplelikeshitandthenwegoanddoexactlythesamething.Whydowedothat?Whydon’twedoitdifferentlywhenwehavethatawarenessinthefirstplace?

JesseGreen: Look,Ithinkoneofthekeythingsinmyexperiencewithlotsofdentistsisbecause…Whenyougothroughdentalschool,whenyougothroughtradeschool,typically,you’relearninghowtobecomegoodatyourcraftandunlesstradiesapprenticeshipsaredifferenttodentalschool,there’sverylittletimegiventoeducatingthestudentsabouthowtoactuallycreateabusiness,aproperbusiness,atruebusinessandsowhenitcomestoactuallythinking,“Well,Iwanttomoveawayfromthissituationofbeingemployedtostartingmyownshow,”thenreallythereisn’talotofeducationthat’sbeenundertakenthusfarandwhenyoulookatotherrolemodelsoutthere,everyone’sdoingthesamethingsoyoutendtocopywhatotherpeopledoratherthanthinkingaboutwhatcouldbedonesothat’s,inmyview,Ithinkalackofeducation,alackofrolemodels,alackofinformationisprobablywhatleadstoitbutI‘dbeinterestedinyourexperience,ergo,what’sthedealwithyouguys?

MichaelaClark: Definitelythesamethingfortrade.Theyspendfouryearsorwhateverlearningtheirapprenticeshipanddoingtheircraftandthentheycomeoutwith,greatontheskillsbutabsolutelynobusinesssenseatallandthenthey’resurroundedbyothertradesthathavehadthesametrainingwhichisnoneandlikeyousaid,they’regoingoffwhatthey’veseenotherpeopledoing.Whenmyhusbanddidhislicense,hehadtodothis…ItwasthemostpatheticbusinesseducationI’veeverseen.Itwasthislittlebooktofilloutthathehadtofilloutandthatwashisbusinesstraining.Ittookhim,okay,it



tookmetwohourstocompletethepaperworkbuttheyjustdon’thaveanyaccess,easily,tothatinformationandjustkeepgoingonliketheyalwayshave.

WarrickBidwell: Lackofeducationdefinitely,Ithinkpartofitisabitoffearandtheself-beliefstuffandlook,itdoesstemfromtheeducationsideofthingsaswell.Theyknowthetrade,they’vebeenaroundit.They’vedonethatstuffalotsothey’vegottheconfidenceinthatareaandIknowyou’vebeenworkingwithbusinessownersforawhileJesse,withdentistsinparticular.MyselfI’vebeencoachingbusinessownersforanumberyearsandtheyjustseemtohavealotoffeararound…MoneybringsupinterestingstuffwithbeliefsandvaluesarounditandIthinkthatcausesalotofanalysisparalysiswhenitcomestobusinesspeoplewhoarereluctanttodothemarketingortoputsystemsinplaceoreventoemploypeople.

There’ssomuchfeararoundrecruitmentandtrainingoftheirownstaffsoIthinkthatthepersonalstuff,thepersonalmasterysideofthingshasabigimpactaswell.

JesseGreen: Yeahandontopofthat,thethingthatInoticeaswellis,alotoftheguysthatIworkwithand,again,I’massumingit’sthesamewithanyoneinsmallbusinesses,thepeoplewhohavegoneanddonethattrainingintheirparticularareaofexpertise,whetherit’sbeingatradie,beingadentist,beinganaccountant,lawyer,whateverithappenstobe,alotofthemreallyenjoythecraftofwhattheydoandrunningthebusiness,insomecases,canbeabitofapaininthebacksideandthey’rejustnotaspassionateaboutrunningthebusinesssothey’renotasengagedinrunningthebusinessastheyareintheircraftyetsomehowtheyfindthemselvesinchargeofthebusinesssothereisanimperativewheretheysuddenlyneedtomasteruptheenthusiasmforthatprocessaswellsoisthatsomethingyouallsee?

WarrickBidwell: Well,thethingistheyenjoywhattheydo.IagreewithyouinsomewaysJessebuttheyendup,well,certainlythepeoplethatI’mworkingwithandalotofthepeoplewetalktohereattheTradiesBusinessShow,isbecausetheyhavetodothattomakethemoneyanddoalltheotherstuff,allthebusinessstuff,theyenduploathingallofitandsothey’velostthepassiontothecraftandthatjustbecomesadrudgeryandthenthey’vegotthestressandpressureofhavingtodoallthebusinessstuffaswellsothey…It’sabitofalose-loseunfortunatelyforalotofthem.

JesseGreen: Yeah,they’velostthelovingfeeling.

WarrickBidwell: Yeah,well,ifIlookatanybusiness,whenyoustartdoingataskoverandover,ittendstotaketheenjoymentfactoroutofit,well,mosttasks,IcanthinkofafewthingsIthatIstillliketodooverandoverbut-

JesseGreen: Idon’trefertothoseastasks.

MichaelaClark: Youdon’tbooktheminyourcalendar?

JesseGreen: Alittlehintforyourpersonallifetheremate.Don’tcallitatask,achoreanddon’tdiarizeit.

WarrickBidwell: Iwasreferringtoexercise.Idon’tknow[crosstalk0:08:06]butanyway.Idon’tknowaboutdrillingholesinpeople’steethbutitdoesn’tseemthatenjoyabletomeorunblockingsewersbutthenIguessforalotofpeoplegoingintothosethings,theychosethatbecausetheyhaveaninterestinwhateveritwasactually.Somethingthat



theyfeltdrawntowards.

MichaelaClark: I’msureallofourlistenerswouldratherputtheirhandsdownatoiletandworkinsewragethandotheiraccountsso-

WarrickBidwell: Certainlyyes.

JesseGreen: Yeahitgivesawholenewmeaningforthewords,“Let’sdotheshittyjobs.”It’sjust,Ithink,oneofthosethingsaswellaroundthatisthatasyougetintobusinessandthesechoresandchoresaddup,whatI’msayingaswellisalotofusarestartingtoburnout.Asyousaid,they’renotenjoyingmuchatallandIthinkthathasanimpact.Thathasanimpactnotjustontheirpersonalandprofessionalsatisfaction,it’shavinganimpactontheirlifeoutsideofwork,it’shavinganimpactontheirabilitytogetthebusinessupandrunningtoitsbestability,pardonme,andtofulfillitspotentialsoIthinkthere’abitofaproblemthereandIthinkitcanactuallymanifestinlotsofdifferentwaysbutastimeprogressesIthinkpeoplecanbecomeincreasinglydisenchantedwithwhatthey’redoingandreallyfadeawaythatafterawhileitbeginstosuck.

MichaelaClark: Yeahsowhatdoyousay,Jesse,Someofthefirststepsthatsmallbusinessownerscantaketoactuallyshiftthisandstarttoactuallynotjustbeself-employedbutabusinessowner?

JesseGreen: Look,Ithinkoneofthefirstthingsistoactuallyrealizewhat’sgoingonandtorealizethat,“ThisisnotreallywhatIsetouttocreate,”andIthinkoneofthethingsaswellistoreally…WhenIworkwithdentists,oneofthethingsIoftengetthemtothinkaboutis,justtakeawaytheconceptoflimitationsforamomentbutwhatisityou’retryingtocreate?Whatisitthatyoureallywanttocreate?Gettingapictureintheirmindofwheretheywanttogo.

Getclarityabouttheirdestination.Whatdoesthefinaloutcomelooklike?Whydidtheygetintobusinessinthefirstplace?Justreallygettingtheirmindsetright.Gettingtheirheadintherightplaceforallthosesortsofthingsandit’saboutmakingsurethatthey’reworkingontheirmindsetasmuchasanything.Whataboutyouguys?Whatdoyouguyssay?

MichaelaClark: Definitelythesamething.Ithinktheygointobusinesswithbigdreamsandthentheygetinadegreeandgetcaughtupinthehowtoandallthatanddon’tactuallyhaveavisiontostrivefor.Justgetcaughtupinthat,thephoneringingandputtingoutfiresandallthatstuffandactuallydon’thaveanyfocus.WhatdoyouthinkWarrick?

WarrickBidwell: Look,sametact.ThewayIarticulatethisis,there’sabigdisconnectbetweenwhatpeopledointheirbusinessandonadailybasisandwetalkaboutvisionandallthatstuffbutthere’snodotswithlinesdrawnbetweenthemfrom,okay,what’sthelifeIwanttolive?LiterallywhatdoIwanttodowhenIwakeupnextweek,nextmonth,nextyearanddoIwanttogofishing?

DoIwanttobehikingintheHimalayasorwhatevertheheckitisandhowthatactuallyrelatesbacktothebusinessbutalsotowhattheydointheirbusinesstodayandtomorrowandtherejustseemstobethisunconsciousshufflinggoingonwhenpeoplejustwakeup,gointotheirbusiness,busttheirbacksides,dolotsofstuffonthe



tool,tryandwrangletheirwaythroughallthebusinessstuffandtheyneveractuallysitdownandinvesttimeinto…There’sallthesecatchphrasesandclichésbutthey’retrueandtheyaresobusybuildingabusinessbutthentheyspendanytimedesigningtheirlifeandIthinkwithoutthatstep,itreallyispointless.

Youmightaswellgoandbecomeandemployeebecauseyou’renotactuallyachievinganythingotherthan,itsoundsabitharshforourlistenersbutifyou’renotdoingthat,you’rekiddingyourself.Justgoandworkforsomebodyelsemakeasalaryorwageandforgetaboutthisridiculousideaofhavingyourownbusinessbecauseitbecomesverymuchegorelatedratherthanactuallyhavingapurposebasedtoit.

JesseGreen: That’sactuallyreallygoodadvice,isn’tit?Ithinkbecausethere’snothingwrongwithbeinganemployee.Let’sfaceit.Ifthat’swhatfloatspeoplesboatsthentheyshouldsticktothat.

WarrickBidwell: Ifyouaskmostbusinessownerswhatthey’reinbusinessforthey’lltellyouit’stomakemoney.That’sallgreatsohowmuchmoneyareyoumaking?Isthisthemostmoneyyoucanmakefortheamountoftimeyou’reputtingin?Mostofthem,well,certainlyfromtheindustriesthatweworkwithhereattheTradiesShowis,“No.”Theycouldactuallymakemoremoneyiftheywouldworkforsomebodyelseandhavelessstressandsowhydon’tyoujustbloodydothat.

JesseGreen: Yeah,Iknow.It’scrazyinaway,isn’tit?

WarrickBidwell: Whatareyoudoinghere?Ifyou’renotgoingtorealizethepotentialofyourbusinessstopkiddingyourselfandbeingsodelusionalandjustgogetafreakingjob.You’llactuallydoeverybodyafavor.

JesseGreen: Yeah.Look,Ithinkthat’sabsolutelytruebecauseattheendoftheday,certainlyindentistryandIthinkthere’sprobablyafewsubtledifferenceshere,ifyou’reevenself-employedasadentist,youtypicallydobetteroffthanyouwoulddoasanemployee.Havingsaidthat,however,thetimecommitment,thereturnoneffortandallthoseotherthoughtsofthings,thedynamicchangeisreallydramaticallyandsoifyouareself-employedinthedentalpracticeasopposedtobeingatruebusinessowner,you’llstilldookayfinanciallybut,well,it’sahardwaytomakeabuckmate.That’sforsureandmyexperiencewiththatisthesamething.Alotofpeoplestarttolookaroundandgo,“Geeweez,I’mworkingprettyhard.Isthiswheremylifeismeanttobe?”andtheyhaven’ttakenthetime,asyou’verightlypointedout,tothinkaboutthelifestyledesignandclichéthoughitis,Ithinkitisreallyimportanttoo.

WarrickBidwell: Thestressandresponsibilitythatgoeswith,Idon’tknowalotaboutdentistrybutIknowacoupleofguysinpracticejustinmylocalareathatwentthroughsomebusinessawardsjudgingthatIsatonthejudgingpanelrecentlyandgreatguys,greatpracticethey’vegotbutthelevelofresponsibilitythey’recarryingandthestressthatgoesalongwiththat,yeah,sure,theymakeprettygoodmoney,butIjustdon’tknowifevendentists,youdon’tknowifyou’relawyersaswellsamesortofthing,bighours,bigpaychecks,fancyMercedesinthegaragebutfastforward20or30yearsandlookbackwardsit’slike,“Okayisthisthelifethatyouactuallywant?”Aretheydoingthatconsciouslyorunconsciously?

JesseGreen: Yeahandlook,myexperienceaswellissometimeswhenyoulookfromtheoutsidein,everythinglooksrosyaswellandit’sliketheduck.They’reglidingalong.Ifyoulookat



theduckacrossthewater,goingacrossthelake,theylooklikethey’reglidingelegantlybutunderneaththewater,thoselittlefeetarepaddlinglikecrazyandsoappearancescanbeabitdeceivingthere.Nowthatwe’veestablishedthatthereisanissuethereandwe’veestablishedthefirststep,whatotherthingsdoyouthinktheyneedtohaveinplace?Othertradies,dentistsorsmallbusinessownersingeneral.Whatthingsneedtobeinplacetoreallygetthistoatruebusinessasopposedtojustaself-employedthingbeingstuckonthetoolsallday?

WarrickBidwell: Well,IknowI’mgoingtojumpinwithperhaps,well,anobviousoneforthethreeofusanditprobablyseemsalittlebitgratuitousbutanoutsideperspective.Getsomebodythatcanseethetrees.Whetherit’sabusinesscoach,mentor,acolleague,podcaststhatyoulistentobutIthinksomebodyisperhapslisteningtotheseshowsandthinkingyeahwellthat’sdescribingme.I’mpaddlingreally,reallyfastunderthewatertomaintainthisappearanceofserenityontopbutwhatdoIdonext?

Ithinkyou’vegottogoandseeksomeoutsideperspectiveandthatcouldbedonethroughmastermindsornetworkinggroupsorwhateverbutIthinkthat’sareallygoodwaytogainthatperspectiveandabitofperhapsarealitycheckbecauseotherwise,wetendtojustconvinceourselves,“Youknowwhat?It’sprobablynotthatbad,”or,“I’mgoingtogettowhereIwanttogo,”andwejustjustifyandconvinceyourselvesandeverything’scoolbutwhenyousitdownandhaveacoffeeorabeerorsomethingwithsomeonewho’snotemotionallyinvolvedandsitsoutsideofit,Icanactually,generallyspeaking,sitdownandsay,“Howmanyhoursdidyouworkinthelastfourweeksandhowmuchdidyoumakeandwhendidyoulastseeyourkids?”Yeah,reallybringthatstuffhighandIthinkthatthensparksalotmorecriticalthoughtanddevelopment,betterplanforwardthanifwejustdiditonourown.

JesseGreen: Yeahandthere’sthiswholeconceptaroundthataswelllikeevenwhenyoulookatRogerFedererandallthosetennisplayersorgolfersorwhatever,they’veallgotcoachesbecausetheycan’tobservethey’reowngolfswingortennisswingandwhenyou’resoattachedtoityourselfit’shardtobeobjectivesoIagreeIthinkit’sgoodtohavesomeonecominginandhavethemnearupandsay,“Heylookatthis.Youmightnothaveseenthat.”It’sareallygoodexercise.What’syourthoughtonthatMichaela?

MichaelaClark: YeahandIthink,true,youdefinitelyneedtogetthatsupportbecauseyoudon’tknoweverythingandyoudoneedthatoutsideperspectivebutIthinkwiththatit’sreallyimportanttogoinwithanopenmindandIfindalotofpeopledogoandgetthishelpandtakethatstepbutthentheyshutofftowhateveradviceiscomingandthey’refindingexcusesorwhatever,“Thatwouldn’tworkformebecause,”orwhateversoifyou’regoingtotakethisstep,goinwithanopenmindandreallybewillingtotaketheadvicehomeandtry.Justbecauseyouhaven’tdonesomethingbeforeandnooneelsedoesthatinyourindustry,itdoesn’tmeanthatit’snotgoingtoworkforyou.Stopthelimitingbeliefsandtheexcusesandactuallytakesomeactionbecauseactionisthebestresearch,

JesseGreen: IhadareallyinterestingconversationtheotherdaywithachaponmypodcastandhewastalkingaboutthatspecificallyandMichaelaIcan’tagreewithyoumore.Weweretalkingaboutthisconceptofmassiveimperfectactionsothere’ssomethingreallypowerfulaboutbeinginmotionratherthantheanalysisparalysisthatWarrick,youmentionedacoupleofminutesago,wherealotoftheguysIdealwith,“Ijustneeda



bitmoreinformation.”There’sthisfearofmakingamistakeaswellandsotheyendup,ratherthanziggingorzagging,theyjuststayputwhereasinsomecasesjustanydecisionwouldhavebeengood.Justmakeadecision.Getonwithsomething.

WarrickBidwell: Something.Exactly.

JesseGreen: That’ssomethingthatwedealwithabitaswell.Isthatsomethingthatyouguyscomeacross?

WarrickBidwell: Ohyeah.Idealwithsomanybusinessowners,tradespeopleabout…I’vegotaclassicstoryandIthinkI’veshareditonapreviousepisodeoftheTradiesBusinessShow,whereoneofmyWingmanclientsthatIworkwithpersonallyonaquitedetailedbasis.WeweregettingthemtodosomeemailmarketingandI’dbeentalkingtothespouse,thewifewasresponsibleforthis,beentalkingaboutitformonthsandhadputemailstogether,thedatabasewasallintegratedandcleanedupandreadytogoandshewasliterallysittingonthefirstemailfor,itmusthavebeenfourorsixweeksjustbecauseshewasn’ttotallyhappywithitandcontentwasokaybutitwasn’tperfectandintheenditbecamealittlebitofajoke.Itwasn’ttotallyfunnybut…EveryweekI’dturnupforthesessionandwaslike,“HaveyousenttheEDMyet?”andthey’dsay,“Nothishappenedand…”I’mlike,“Sendtheemail.”

JesseGreen: Yeah,“GivemethelogincredentialsandI’llsenditforyou.”

WarrickBidwell: Thatwasthenextstep.Notsurprisingly,Igotamessagefromhertheweekthatitfinallyhappened.She’s…Theypickedup,Ithinkitwasacoupleofgrand’sworthofworkwithin24hoursofseeingthefirstEDM.Themessagebacktomewas,“It’samazingwhathappenswhenyoupresssend.”Itwasn’tperfectandithadafewthingsaboutitthatcouldhavebeenbetterbutshegotitoutthereandhalfthedatabasedidn’tunsubscribewhichwasoneofthefearsandactuallygetsomepositivefeedbacksotakesomeaction.

What’stheworstthingthatcouldhappen?Then,what’sthebestthingthatcouldhappen?We’regoodashumansatlookingatthenegativeorthedownsidebutwe’renotverygoodatsaying,ofcreatingabalanceandsaying,“Worstcasescenario.”Listentoourlanguagewhenwetalktopeople.Wetalkaboutplansorfutureideasandwhateverandsay,“Worstcase,thiscouldhappen,”butwedon’tsaybestcase.Dowe?Wehavethisvernacularwayofsaying,“Oh,well,worstcasewe’llbetherebyfive.”Wedon’tthensay,“Bestcasewillbethree.”Ithinkinbusinesswehavetodoabitofthatbestcasescenario.

MichaelaClark: Yeahandusingthatexampleofemailmarketing,Idon’tknowifthisiswhathappenedbutwhathappenswithmostofthesethingsisfocusingonthatnegativeofwhathappensifpeopleunsubscribesoImightsendincaseI’mgoingtoupsetafewpeoplenotwonderhowmuchmoneyit’sgoingtobringinorhowhelpfulwe’regoingtobetopeople.Alwaysfocusingonthatnegative.

Noteverythingisgoingtowork.IknowIsufferfromthisareabecauseIlovealittlebitofeducationandbusinessspaceandgetcrippledbyitandittookusmonthsandmonthsandmonthstostartdoingsomeFacebookadsbecauseIknewtoomuch.IgottogetitrightandI’vegottohavethislevelandWarrickisgoing,“Justgetsomethingoutthere,”you’renotgoingtogeteightyearresultsorbeabletotweakitunlessyoustart.



JesseGreen: Ithinktheothertoosometimespeoplegetafraidaboutputtingstuffoutthere.I’m

justgoingbacktotheemailmarketingandit’sremindingmeofaconversationIhadwithaclienttheotherday.Ithinksometimeswhenyougoaboutyourmarketing,ourgoodmateTimboReidfromSmallBusinessBigMarketing,weallknowTim,hetalksalotabouthelpfulmarketingandoneofthethingsthatIalwaysthinkis,ifI’mgoingoutofmywaytosendanemail,tomakeaphonecallorwhateveritis,ifI’mgenuinelyouttheretryingtodelivervaluetopeople,I’mnotouttheretryingtohookthemintothisorhookthenintothat,I’mgoingoutofmywaytobehelpfulandgoingoutofmywaytoaddvalueinameaningfulwayforthem,thenthatfreesmeupalittlebitfromthepointofviewofgettinghangupaboutsendingstuff.

IhadthisclientIsawtheotherdayandoneofthestrategieswetalkaboutwithdentistsiswhenthephoneringsandMrs.Jonesringstomakeanappointmentattheendoftheconversation,thereceptionist,weaskthemtosay,“Mrs.Joneswe’relookingforwardtoseeingyouonTuesdayatthreeo’clock.JustwhileI’vegotyouandit’seasyandconvenient,isthereanyoneelseinthefamilywhoneedsanappointmentwhilewe’reatit?”Itwasreallyinterestingbecauseit’sareallyusefulmarketingtechniqueandcertainlywhenit’sdonewell,itproducesgreatresultsbutforsomereasontherewasablockagewiththisparticularpractice.

Thestaffatthefrontdeskjustcouldn’tquiteovercomethehurdleanditwasallaboutthemfeelinglikethey’retryingtomanipulatesomeoneintoanappointmentwhenreallyallwe’reaskingis,“Isthereanyoneelsethatneedssomethingwhilewe’reatit?”andIthinkgoingintoyourmarketingwiththatkindofhelpfulattitudereallymakesthingsabiteasier.

WarrickBidwell: Yeah,it’sareallygoodpointtooJesseandI’vecomeacrossthismanytimesovertheyearsbut,justinthepastweek,wheretalkingtoanewclientonFridaymorningandjusttalkingaboutsomegeneralmarketingstrategiesaswe’regettingoffhisjourneyintobusinessandhewasgivingmeabitofpushbackonsomeofthestrategiesbecausehesaid,“Well,Idon’tlikegivingoutsuchquestions,”or,“Idon’tlikereceivingthosesortsofemails,”andIsaid,“Well,that’sallwellandgoodbutyou’renotyourcustomers,”andwemakethisassumptionthateverybody’slikeweareandthey’renot.

Particularlybusinessowners.Allofusarebusiness-to-businessbutifyouthinkofdentistrythey’reprobablydealingwithalotmoreconsumersandperhapsemployeesthanifyou’reabusinesstobusinesstypeofservicewhereyou’redealingwithotherbusinesssidesbutnoteverybodythinkslikewedoandifyouhategettingemailmarketing,itdoesn’tmeanthat80%ofyourcustomerswillhategettingemailmarketing.Likeyousay,ifit’shelpful,you’vejustgottostopassumingthatIrunthingslikeyou.

MichaelaClark: Workshopandthereisthishusbandandwifeteamandtheyareverynewtobusiness.Sheislike,“Ikeepfeelingweshouldbeaskingpeoplefortheiremailaddresses.”Thehusbandisverymuchlikeexactlyliketheairconditioningperson,“Oh,Idon’tlikegettingemailsandpeoplewon’twanttodothat,sodon’taskforthem.”It’sliketryingtoexplainthevalueinthis.Anywaysheendedupdoingwithoutworryingaboutthehusband.Shesaidthenumberofpeoplesheasked…Becauseshe’dsay,“We’lljust



remindyouwhenyournextserviceisdueorthingslikethatsojustprovidethisinformation.”They’dgo,“Ohthatwouldbesogood,Ialwaysforget.”

Itisthatthingofjustwantingtobehelpful.Iftheydon’tlikeit,theywon’tsubscribeitandnotgiveyoutheemail.NowshestartedandtheydoSMSremaindersandpeoplearelovingit.Ithinkitwouldbesocorrectinassumingeveryonceinawhileyoumightbegettingcrapemailsentyou,well;you’renotgoingtosendcrapemails.

WarrickBidwell: Ilearnedagoodwayoflookingatrejectionyearsagobyanothermentorofmineactually.Thiswholefearofrejection,peoplearesoafraidofgettingthemtosubscribeorhavingsomeonesaynotoanofferonanadonsale.Isthereisanybodyelseinthefamilythat’sneedscheckup?Thereisthisbigfeararoundpeoplesayingnotothembecauseofbeingrejectedandsomehowlosingsomething,whetherI’mlosingphaseorlosingbusiness.

Inmostofthosesituationswedidn’thavethethingbeforeweaskedforitanyway.Theydidn’tgiveusanymoneybeforethat,soforthemtosaynowithoutlosinganything,withoutbeingrejected,nothinghasactuallychanged.Weaskedthequestionandtherewasnochangesowhat’sreallydifferent?Nothing.

JessieGreen: Exactlyandit’sreallyinterestingbecausewhenItaughtthatmethodtoaclient.Anyway,oneofhisparticularstaffmembersreallytookitonboardandwasjustaskingeverysingleperson.Forsomereasonshewas…Shewasabletoreallygetoverherselfaroundit.Itcamebacktosomethingthatshe’dlearnedworkingatKFC.Nowaskingthe…Idon’tknowifit’sKFCorMacca’sthatkindofthing.

Techythoughthatcanbesometimes,shejusttookthattrainingthatshe’dreceivedasateenagerandsaid,“Lookyouknowwhat?I’mgoingtoaskthisquestion,I’maskingitfromtheplaceofwantingtobehelpfulinareallygenuineway.”Mostpeoplewouldprobablysaynobutsomemightsayyes.Asitturnedout,threepeopleeverysingledayonaveragesaidyesandthatthenbroughtinacoupleofgrandeverysingledayintothepractice.Youthink,“Well,thatwaskindofworthitbecomingthat.”

WarrickBidwell: That’sright,thepayoffforsomeofthesesinglethingswouldratherseemperhapsinsurmountabletomanyofus.Thepathisoftenmessierandinsomecasesthedifferencebetweenaparticularfieldoftradinessandtradiesbusinessshows.Thedifferencebetweenthebusinessactuallysurvivinginunder12monthsordecidingtogoandtakethejobwithsomebodyelse.

Thelittlethings,thesimple,theyarenotalwayseasyandIguessthatthedangerisitsoundslikewe’resayingthisisapieceofcake.Ithinkthethreeofusacknowledgethatdoingsomeofthesethingscanbedifficultbutitisquitesimple.Thereisnocomplexitytoaskingthequestionifsomeonewillfind,“Wouldyouliketomakeabookingofferfortrainees?”

I’mworkingwithapestcontrolcompanyandtheyhavearemainderservicewheretheyliterallyjustpickupafileevery12monthsaftersomeonehashadtheirbugssprayed,12monthslatertheygetaphonecallandsay,“Hey,it’s12monthssinceyoulastbugspray,wouldyouliketogetanotheronedone?Whichdayoftheweekwouldyouliketoustocomethrough?”

JessieGreen: Ithinkit’ssafeforanyone.



WarrickBidwell: Andtheygetastackof....

JessieGreen: CertainlyandifthereisanybugpeopleinCambrowhohappentobelisteningtothis

show,canyougivemeacall?IwouldreallywelcomesellingbeanproductIwouldlikethat.I’mnotkiddingbecausewealwayshavebusylivesandIdon’trememberwhenwelasthadthepestsprayingdone,Ithinkthat’safantasticservice.Whoeverthatclientis,kudostothem,tellthemtoopenabranchinCambro,givehimmynumberandI’llbehisfirstcustomer,Icantellyouthatrightnow.

WarrickBidwell: Itis,Iknowyougetit,you’reaconsumerinthatinstanceandlikeyousayJessie,weareallbusy.Sittingherelisteningtothispodcast,nodoubtyou’reabusyperson.Doyourememberallthecompaniesthatyou’vedealtwithinthelast6-12monthsforalltheservicesthatyou’vehaddonetoyourhome,yourbusiness,yourcar,yourhealth?

JessieGreen: Defno.

WarrickBidwell: Iguaranteetoyoutheanswerisno.You’realwaysgoingtobeoffendedbecauseI’vehadaremainderinmyemailinboxtosay,“Hey,wellit’sbeen12monthssinceyourlastdentalcheckup.Asyouknow,thehealthofyourteethreallydependsonblah,blah,blah.Clickthelinkbelowtobookthenextconvenientspotforyou.”Whetherthatmightbetheirservice.

I’vegotawasteorderrecyclingsystematmyhouseandI’msupposedtogetanannualinspectiondoneandsubmitareporttothecouncil,Idon’trememberwhenitwas.IknowitwasprobablymorethanayearagobecauseIdon’trememberpayingabillforitandIdon’tgetaremainder.ThenexttimeIhearaboutitwillprobablybealetterfromthecounciltosayIhaven’tsubmittedmyreportandI’llbefinedifIdon’tdoit.ThenIhavetogoonandrememberwhothecompanywasthatIgotlasttimebecauseI’vecheckedouttheirbusinesscardlogo.

Everyoneismissingoutonthese…Wellit’scertainlydollarsandcents,ifthegoldcoinsareoutandwehavemostpeoplestepover,forsakeofsomesimplestrategies.

MichaelaClark: It’sthesamethingwithour…I’mnotsurewithothersmallbusinessownersbuttheyhatefollowingupquotesonthem.

JessieGreen: Ohreally?

MichaelaClark: Yeah,hatethem.

WarrickBidwell: Ihateit.Thereisahugehighsalesreluctance.

MichaelaClark: Myhusbandistypicalofit,he’sgoing,“We’llprobablywanttogoaheadwiththat.”

JessieGreen: Again,IcantellyouI’llbetheconsumerhere,we’reabouttogetanewfencedone.We’vehadafewguyscomearoundandgiveusafewquotesandwe’vesatonhandsforacoupleofweeks,coupleofmonthsactuallyfornoparticularreasonbecauselifegotbusyagain.Icantellyounow,notasingleoneofthoseAustraliansfollowedusuptosay,“Hey,doyouwanttogoaheadornot?



WarrickBidwell: Mostofthemareshaky.

JessieGreen: Thisisa$10,000jobright?Orafiveorsixthousanddollarjob.

MichaelaClark: Ibetyouthatifoneofthemhadsaid,“Wouldyoulikeustobookitin?”You’d

probablywouldhavegottenevenifittheyknewsomethingor…Justmadeiteasyforyoutofollowupon.

JessieGreen: Absolutely,becausehere’sthething,again,there’sareallygoodpointyou’vetouchedontherebecauseevenifitwasaslightlyhigherprice,Iwouldhavegonewiththempurelybecauseitsavedmethinkingaboutitforanothercoupleofmonths.Itslike,“It’sgoingtocostmeanextracoupleof$100,okay,cool,let’sjustgetitdone.”

Funnythetradiesouttherelistening,Ireallythinkthatthereisamassiveopportunitytheretofollowuponyourquotes.Equallyforthedentistslisteningaswell,there’samassiveopportunitywhenyoupresentatreatmentplanthatsomepeoplewillthinkabout.Thenthatincompletetreatment,that’smoneywaitingtobecollectedandifyoudon’taskyou’llneverget.Ithinkit’sworthfollowingupallofthosethingsandmakingsurethatyouaregettingthosequotestoconversionsinabettershape.

WarrickBidwell: It’sreallyobviouslythatwe’reallbrilliantandwewanttogrowwitheachother.

JessieGreen: Icanfeelthecollectivethere,you’regettingbigger.

WarrickBidwell: Forourlisteners’perspective,Idon’tknow,perhapsyou’resittingtherelisteningtothispodcastthinkingyou’rewellthatallwellandgoodandyouguysbangoutthisstuffallthetime.IsupposeIstillseepeoplestrugglingtoactuallydo,toimplement,togetoffthetools.Whetheritsdentistsorplumbersoranybusinesssideisreally,therestillseemsthisblackholethatwegetsuckedbackintowherewekeepdoingwhatwasdoneandgettingwhatisgot.

What’sgoingonthereguys?Jessie,Michaelawhatareyourthoughtson…Itcan’tbethestrategies,andallofourlistenersaresmartenoughtoknowthattheyshouldbedoingthis.Ifwecouldborrowdowntowhattheyreallyneedtofocuson,whatdoyouthinkaboutthat?

MichaelaClark: MaybeI’moversimplifyingandtheysaymindsetiseverything,butIjustthinktheyhavetomakethechoice.StopcomplainingbutactuallyjustmakeachoicethatthisiswhatIwantsoletthemgoafterit.Iknowthatit’sveryeasytosay.

WarrickBidwell: Itiseasytosay.

MichaelaClark: Idon’tknow,Iguessitcomesdowntochoice.Youchooseyouractionseveryday,youchoosewhatyouthink,youchoosewhattosay.Don’tleaveanythingtochange;youneedtostopthatchange.That’swhatIthinkingIdon’tknowaboutyoumentoringgurusoranything.

JessieGreen: Michaelathinksthat’ssomeimportantnews.Firstwemakethechoice.Ithinkthatitallstartswiththedecision,thatobviouslygroundzerobutonceyou’vemadethatdecisionthenintermsofwhatpracticalstepstotake,thereareacoupleofthingsthatI’dbefocusingonthere.Thefirstthingis,therearetwokeythingsthatIthink…Well



threeoffourkeythingsbutI’llstartwiththefirsttwo.

Thefirstoneisbuildingateam.OneofthethingsthatIfoundistogetyourselfoutofservicedelivery.Obviouslysomeoneneedstobedeliveringtootherwisethereisnobusiness.Myviewonthatis,thefocusreallyshiftsfrombeingtheguyorgirlwhoprovidesagreatservicetotheirparticularcustomerstotransitioningtobeingtheguyorgirlwhobuildsagreatteam,whodeliversagreatservicetocustomersorpatientsinmysense.Ithinkthereisasubtleshipintheimportance.Insteadofgoingtobeinservicedeliverymode,thereneedstobeafocusinbuildingwhocandothat.

OneofthelittlediagramsthatIdrawfortheguysIworkwithisthatifthebusinessownertreatstheirteamastheirinternalcustomerandsupportstheteam,theteamwillthensupporttheactualcustomerforthebusiness.Theircustomerwillsupportthebusinessandthebusinessinturnsupportsthebusinessowner.Thatwouldbestepnumberone,buildateam.Havesomeclarityaroundwhattherolesandresponsibilitiesareforeachteammember.Haveinplacesomekeyorcriticaldriversthatyou’remeasuringthereandlookingatoutcomessothatformeisabigstep.

Stepnumbertwoformeistoactuallycreatesomesystemsbecausewithoutanysystemsinplace,you’regoingtobedoingthesamestuffdayindayout.Theabilitytogetoffthetoolsbecomesmuchharder.Iagreewholeheartedly,thefirststepmustbethedecisiontodoit.Thatis,withoutthat,nothinghappens.Fromthere,forme,it’steamandsystemsandthensprinkleinadashofhavingagoodideaforfinancialforecastingandknowingyourcashflow.

MichaelaClark: Iknowthisentirely,whatabout,wegetalotofpushbackof,“WellIcanjustdoitbetterandquickermyself.I’lljustgoanddothisjobbecauseIknowIcandoit.Ishouldbegoinginthiswholethingandnoonecandoitasgoodasme,”andallofthat.Whatdoyousaytosomeofyourdentiststhatthinkcan’tseethetruthinthat?

JessieGreen: Myfeelingsarebetterthanthenextperson’skindofthing?

MichaelaClark: Yeah.

JessieGreen: ItisathingandIthinkoneofthingsIwouldsayaroundthatis;weunderstandthatdoingagreatjobisreallyimportant.NotforonemomentamIsuggestingthatweputoutshoddyworkofanykind.Equally,you’renottheonlypersonwhocancreateagoodthinginthiscasewhereyou’renottheonlypersonwhocandotheplumbingorbuildahouse.Ithinkit’saboutfindingtherightteamandmakingsurethatthereisadequatetraininginplace,makingsurethereareadequateresourcesinplacefortheteamtodothejobreallywell.

ThethingIwouldalsosayonthatis;ifataskisgoingtobedonemorethanonce,thereshouldbeasystemaroundit,evenifit’sasimplechecklist.Ifyoutaketheviewwhere,“I’lljustdoitbecauseit’squickerandeasierformetodoit,”thenyou’llnevergetoffthetools.Bydefinitionyou’regoingtobefindingitquickerandeasiertodoityourself.

Ithinkit’simportanttounderstandthatthingscanbegoodenoughandwhereit’sgoodenoughthat’sokay,doesn’thavetobeperfect.I’mnotnecessarilytalkingabout



theservicedelivery,obviouslywewant…AsIsaidearlier,dogreatqualitystuffbutyou’renottheonlyguyorgirlwhocandogreatqualityworkandthatwouldbemycommentthere.

MichaelaClark: WhataboutyouWarrick,whatdoyoureckon?

WarrickBidwell: WellformeI’mgoingtogobacktowhatIsaidearlierbutinadifferentwayandthat’sjust,IjustquittheBSstoriesaboutwhyyoustuckonthetoolsandactuallyjustgettinghonestaboutthewhy.Ifyou’relisteningtothispodcastorthesepodcasts,Idon’tknowtherightwaystosaythattoday.IguessthereisapresumptionthatyouwanttogetoffthetoolsbutI’llbesaying,“Why?”Isthatactuallytrue?Doyoureallywanttogetoffthetoolsoristheresomethingelsegoingonthere?Doyouwanttobeabusinessowner?Ithinkyouhavetotestyourcommitmentandrevolvearoundthisstateofgoalofbeingthebusinessowner.Runningadentalbusinessratherthanbeingadentistandtheyaretwoverydifferentthings.

YoutalkedaboutJessiereiteratingthesamepointsbutthebiggestshiftthatIseeneedstotakeplaceisbeingrightoverthatheadspaceandifyougobacktotheclassicbookoftheemyth,it’sgettingoutoftheheadspaceofthetechnicianandintotheheadspaceoftheentrepreneur.Youskipthroughthemanagerinthelongterm.Whywouldyouwanttodoit,what’sthepowerforthat?Tokindofanswerthatquestion,Idon’tyou’reevergoingtoimplementallofthestrategiesunderthesun,theyareallavailableuntilyou’reactuallypersonallyconnectedtothatplace.

That’sprobablyone,witheverythingelsereally.Ifyougoasfullconnectiontothewhy,it’sbecauseIwanttospendmoretimewithmyfamilyorIwanttheideallifestyle.I’mnotjustsayingthatbecausethenextdoorneighborsorthat’swhattheotherdentistsaredoingortheotherplumbersaredoing.Ithinkeverythingelse,you’llfindawaytomakeithappen.That’snumberoneforme.

JessieGreen: Cool.

MichaelaClark: WehaveaquestionthatwealwaysaskattheendoftheepisodesoIdon’tknowifbackupsomewayJessiebutIthinkinsomedentistpodcast.Forus,ifyouhadathousandtradiesintheroom,whatwouldbetheonepieceadviceyou’dliketogive?

JessieGreen: IfIhadathousandtradiesintheroom.TheonepieceofadviceI’dliketogivethem,that’sareallygoodquestion.Ifthere’sonepieceofadvicethatI’dliketogivethemIwouldsay…Canitbetwo?CanIgivetwopiecesofadvice?

MichaelaClark: Sincewe’redoingtwopodcastswe’llletitgo.

JessieGreen: ThefirstbitofadviceIwouldsayis,comingbacktothatquestion,doyoureallywanttogetoffthetoolsandknowtheansweryesornowithclarity?Ithinkonceyou’vegotthatclaritythenthatopensupthedoorwayforthenextstep.Untilyouhavethatclarity,thenthat’sit.Iwouldsay,spendsometimefiguringout,whatdoyouwantfromyourlifeandcanIdothatinmycurrentconfigurationofmybusinessornot?Iftheanswerisno,thenwhat’sgoingtochange,getclaritylikethat.

ThesecondthingIwouldsayis,thesecondpieceofadviceisbedifferent.Daretostickyourheadupabovethetide.WhatIfindwithtradies,withdentists,withallthesekindofbusinessesandservicedeliveryis,afterawhileeveryonestartstolookandsound



likeseachother.Iwouldsayfindyourpointofdifferenceandmarktheheckoutofthat.

NowI’mgoingtoreturnthefavorandthenI’mgoingtoaskyouasecondquestionaswell.Ifyouhadaroomofathousanddentists,whatoneortwopiecesofinformationgiventhatyouweregraciousenoughtoextendmethecourtesyoftwopieces,soIwilldothesame.Whatcoupleofpiecesofadvicewouldyouhaveforagroupofdentistsyouaretalkingto?

MichaelaClark: WellformeandthisisprobablywithmeonthepracticalsidebutIhavemanagedamassiveviewofdentists.Iwouldrathergivebirthahundredtimesoverthangotothedentist.

WarrickBidwell: That’salotofkids.

JessieGreen: You’regoingtobeexhausted.

MichaelaClark: I’vebeenindentistpractice,we’llknockyouup,whateveryouneeddone,we’llknockyouupandwe’llbethere.Idon’tknowifyoucantechnicallydothatoryou’remedicallyallowedtodothat.Idon’tcarewhatyou’redoingjustknockmeupandI’llgo.

JessieGreen: Youcanactuallydothat,thereiscertainlyascoutforthat.

MichaelaClark: Idon’tcareifyou’relookingtosedatemebeforeIgettothedentistsurgery.

WarrickBidwell: It’snotliketheysendambulancetopickyouup.

MichaelaClark: That’salittlebitofthe…IthinkCambrohadthatfield.ThedentistwhereIhadbeenabletotolerateithasdestructedme,it’sattainedsomethingthereorsomewaydealingwiththatfeelbecauseit’scripplingformeandalotofotherpeopleaswellthroughbadchildhood,schooldentisttraumasthatIhad.Ithinkyouneedto,it’sgoingtobeacustomerandunderstandingthatfieldthattheydohave,especiallytheimportanceabouthowyoucanmarketandcatertothoseneeds.Ohandtravelalongtime,ifIknewadentistthatreallyonlyunderstoodthat.

JessieGreen: That’sreallygoodadviceandthenforthedentistlistening,knowyourpatients,knowtheproblemstheyhaveandmarkettothatandsolvethoseproblemsinareallyconstructiveway.

MichaelaClark: It’sthisisadentistinCanberra,Iwillflythereat8.30PM.

JessieGreen: Thereyougocool,allright.

MichaelaClark: Doyouguyswantmetoleaninmorea-?

WarrickBidwell: Businessscene?

MichaelaClark: Yeah.



WarrickBidwell: Idon’tknow,Idon’tgetwiththedentistsmuchbutIcantellyouthattheonesI’vebeento-

JessieGreen: ExpectanemailanymomentnowWarrick.

WarrickBidwell: Yeah,welltheyhaven’tcontactedmeandIusedtotryquiteabitandI’veneverbeenfollowedup.Idon’tthinktheyhavebeenproactiveandI’mnotgoingtogeneralizeandsaythatalldentists,althoughtherearesomeveryproactivesurgeonsoutthereandsomeverygoodpractices,theyaredoinglotsofgreatmarketing.Myperceptionisitstillveryfarbetween,IthinkifIcouldperhapsboilitdownto..Ithinkwhathappensis…Iwenttobusinessschool,Istudiedaccounting.Ididthesamewithfinancialplanningyearsago,Ithinkitgoesthroughthoseinstitutionsliterallyandyoucomeoutwithacertainwayofthinking.

WhenIlookatcertainindustries,ifIlookatplumbingforexampleorelectriciansordentistsorchiropractors,weallbecomeindoctrinatedinthewayofthinkingaboutthatparticularindustryorsegmentofsocietyandIthinkthatcanbequiteconstrainingwhenwe’rerunningabusinessbecausewethinktherearecertainpathwaysthatmayormaynotbeservingusandthepeoplethatwe’reoutgaugewiththemalso.

IfIcouldboildownapieceofadviceitwouldbe,thinkalittledifferentlyandtodothatyou’vereallygottogetoutthereandeducateyourselfinsomedifferentstuff,trymovingsomedifferentcirclesandjustbemindfulofthinkingthesamewayaseverybodyelse.

JessieGreen: That’sfabulousadviceactually;Ithinkthatisjustreallygoodadvice,tothinkdifferently,thinkoutsidethebox,excellent.I’vegotanotherquestionforyou,thisishowInormallywrapupmypodcast.I’mgoingtoaskyouguysaquestion.You’replanningabarbequeandyou’vegothalfadozenorsoplacesatthetablethatyou’relookingtofill,who’dbethepeoplethatyou’dmostlikelyhaveaconversationwith?Aroundbusinessandtryingtoavoidtheclichés,whowouldbethepeoplethatinspireyouandyouthink,ifIcouldhavehalfanhouroranhourtohaveaconversationwiththeseguysthatwouldbereallycool?

MichaelaClark: What’stheguy?

JessieGreen: HeinspiresmesomuchandIforgothisname

MichaelaClark: YeahElonMuskdefinitelyandthegirlthatdoesZappos.

JessieGreen: TonyHseih

MichaelaClark: Yeahhimandcustomerserviceandjusthiscompletelydifferentwayofthinking

WarrickBidwell: Yousaidnottheclichéones.

JessieGreen: Ifit’sreallyrelevantbuttypicallywhenIaskthis,peoplegoSteveJobs,RichardBransonandwhoever.SometimesIthink,dotheyreallymeanthatornot?Ifit’sthoseguysit’scoolbutifit-s-



WarrickBidwell: I’dwriteSirRichardBransonbecauseofhisbackgroundandIhavereadmostofhisbooksandI’vebeenatashowinSydneyanumberofyearsago.Ireallyadmirehishumilityandhispersonainreallife,comparedtowhathe’sactuallyachieved.Ithinkheissuchagreatexampleofwhat’spossibleforanybodyinbusiness.Theguywasadyslexic,hewasashitstirrerasayoungoneandhe’sgoneontocreatesomeincrediblebusiness.

AnotheronewouldbetheformerPrimeMinisterJohnHowardbecauseIthinkheranareallygoodbusinessinhistownandoffice.HemanagedalotoftoughdecisionsandsomeinterestingphasesinAustralianpolitics.Iwouldliketogethisperspectiveonbusinessfromthat,theheadofoneofthebigeconomies.

MichaelaClark: GaryVanyrchuk.I’mabigGaryVfanbecausehe’sgoingtotellmewhathereallythinks.Soyou’vegotoneseatlet.

WarrickBidwell: BernieEccelstonethatisacomplicatedbusiness.Ifyouhavealookatthewaythatbusinesshaschangedtogrowoutinthelast15-20yearsandthepoliticalnatureofitaswell.YoutalkaboutbuildingateamJessie,whetherhe’sdoneagoodjobornot,therearealotofpeopleinvolvedthatisamassivebusiness.

JessieGreen: Bigbusiness.

WarrickBidwell: That’scompetinginterestandsomehowhasmanagedtopulloffovertheyears,notwithoutitscontroversy.Ithinkcontroversysurroundsanyguyinbusiness.

JessieGreen: Awesome,thanksguys.That’scool.

MichaelaClark: Whenarewehavingit?

JessieGreen: Idon’tknowexactlywhen,I’llgetthesnacksyougrabthebeerandwe’llbeout.

WarrickBidwell: IhavetosayIhaveenjoyedourchattoday,it’sbeeninteresting,webouncedaroundabitbutitwasaprettymessyconversation.

JessieGreen: IthinkitwastooandIwanttothankyouguysforbeingsogentlewithmeinmyfirsteverthree-way,Ireallyappreciateit.

MichaelaClark: Wedon’tdothisallthetime.

WarrickBidwell: Ithinkit’sthelistenersthatweneedtothankforactuallystickingwithustotheendofit.

JessieGreen: Thankssomuch,you’vebeenreallygoodfunandtherearesomeabsolutegemsthathavecomeoutfromlisteningtoyouguys.Forallofthelisteners,youguysaredoingsomefabulousstuffthere,overtoyourpodcast.Ireallyappreciateyouguystakingthetime.

WarrickBidwell: Likewiseman,IthinkI’llwantyouontheotherhalf,TheTradiesBusinessShow,there’ssomegoodstuffintherethat’stransplantable.



JessieGreen: Cool,wellhaveagoodoneguys,we’lltalksoon.

MichaelaClark: Thanks.

Documents

THE SAVVY DENTIST PODCAST WITH DR JESSE …...and getting off the tools, I think, is really a fundamental element to creating a true business and I think it’s going to be fun as