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The Royal College of Nursing website
Sharon Palfrey and Jackie May
RCN Webteam
January 2008
Philosophy
The website is a member resource and is based on the communication needs of RCN members
It must facilitate member interactions and focus on the dual aims of professional development and support and representation
Assessing the needs of RCN members in a quantifiable manner is the first stage of building a successful site.
Background work
Situational review of website Infrastructure overhaul to provide a more stable platform and to
prevent hacking Usability testing. 100 sample members were tested and an
assessment was made of their online abilities and needs. Results confirmed the site was not sensibly classified and too focused on internal structures and definitions
Content review New architecture and design Usability testing repeated with vastly improved results.
Content review actions
A full audit of the RCN website was conducted August-October 2006
Content review identified that 35% of all RCN web content was erroneous, out of date or contains factual inaccuracies
All content now tagged with specific review periods to prevent site stagnation.
Current website
A new site with a new look and feelA stable, robust and secure serviceA fit for purpose site designed by the members, for
the members that is a brand leader in the nursing and trade union world.
The future
Introduction of Really Simple Syndication (RSS) feeds to facilitate quick syndication of RCN news
Downloadable podcasts of speeches and major announcements
Community based website.
Key areas of the RCN website
Publications http://www.rcn.org.uk/development/publications Discussion Zone http://www.rcn.org.uk/discussion_zone Communities http://www.rcn.org.uk/development/communities http://www.rcn.org.uk/development/communities/about_nursing_communities Online joining https://www.rcn.org.uk/myrcn/joining
Key areas of the RCN website (cont.)
Learning Zone http://www.rcn.org.uk/development/learning/learningzone News and events http://www.rcn.org.uk/newsevents Information for activists http://www.rcn.org.uk/newsevents Campaigns http://www.rcn.org.uk/newsevents/campaigns
How will you use the RCN website?
Think about how you can use the website in your learning representative role
Feedback your good and bad pointsContact the webteam: [email protected]
