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The role of the private sector in the context
of CSR as a strategy for sustainable socio-
economic integration of at risk groups as
well as victims of HT
Association Konekt, Macedonia
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Corporate Social Responsibility
Productivity
EnvironmentSociety
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as a strategy for sustainable socio-economic integration of at risk
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Tel/fax: +389 2 3224 198 [email protected]
str. Ivan Milutinoviik 19/1-6, 1000 Skopje
mailto:[email protected]:[email protected]
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Benefits for the company from CSR?
Cost savings
Enhanced access to markets and global supply chains
Access to finances Risk management
Increased sales
Brand development
Efficient human resources base and enhanced staffloyalty
Innovation
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Why the company should
incorporate CSR?
Improved risk management and obtaininglicense to work
Improved business image and increased brandvalue
Acquiring and retention of loyal and satisfiedclients and good
business partners
Recruitment of quality human resources andincreased level of
satisfaction among workers
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Why the company should
incorporate CSR?
Improved public image
Favorable access to the markets capital
Attraction socially responsible investments
Creating new, innovative business solutions
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How companies in the region
understand CSR
CSR is a comprehensive set
of policies, practices and
programs that are
strategically integrated
throughout business
operations and decision-
making processes to
minimize the negative
impact on the company's
social and natural
environment
CSR is the commitment of a
company to strictly abide to
national labour and
environmental laws
CSR describes the way in
which a company manages
its economic, social and
environmental relationships,
and the way it engages with
its stakeholders
Macedonia 45% 39% 32%
Serbia 25% 12% 63%
Croatia 50% 24% 21%
BiH 67,50% 57.50% 35%
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Why companies in the region
incorporate CSR?
Huge positive impact
reputation of
the firm
brand awareness quality customer
satisfaction
sales media
presence
MK 73,34% 70% 70% 63,34%
SRB 76,47% 76,47% 66,67% 66,67% 70,58%
CRO 18,42% 13,16% 75% 26,32% 10,53% 13,16%
BiH 77,5% 22,5% 35% 52,5% 10 35%
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Existing policies in the region countries
National CSR Agenda in Macedonia and Serbia.
BiH does not have strategic document or policy
regarding CSR.
In Croatia there are some measures for promoting
CSR incorporated in the country and those are inlinewith EU
policies.
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Networking
UN Global Compact UNIDO Regional Network
Chambers of Commerce
Other Business Networks
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CSR components in Macedonian
approach
CSR
Relationswith
employees
Ethicalgovernance
Marketrelations
Environmental
protection
Community
involvemen
t
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Thank you for the attention!Biljana Ginova
[email protected]
+389 2 3224 298
www.konekt.org.mk
www.konekt.org.mk/blog
mailto:[email protected]://www.konekt.org.mk/http://www.konekt.org.mk/bloghttp://www.konekt.org.mk/bloghttp://www.konekt.org.mk/mailto:[email protected]:[email protected]:[email protected]:[email protected]
