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The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together
Lisa VitolsEngagement and Strategy AdvisorMSC – Environment CanadaOctober 28, 2009
Page 2
CONNECTIONInstant messaging platform into MSC Strengthen relationships and outreach
Send weekend overview to distribution listKnowledge-sharing workshops
More links on Weatheroffice e.g. warning criteria, impacts, calls to action, partners
EDUCATIONPromote Weatheroffice
resourcesExpand/improve e-weather/ e-
warningsWorkshops on introductory
meteorologyIncrease Weatheradio coverage
to include summer camping areasPRESENTATION UNDERSTANDING
Provide value-added information to decision-
makersIncorporate new forecast
elementsReview thresholds by
industry and usersUse standard post-event
report template Create list of common
antecedent conditions for inclusion in Special Weather
Statements (SWS)
Have Weatheroffice in formats users can
personalize for workIncrease temporal
specificity of forecastsCreate site for decision makers – like MediaWeb Improve graphic displays
for personal digital assistants (PDAs)
Portray information graphically
2008 Report Recommendations
Page 3
EDUCATION
• Promote Weatheroffice resources
• Expand/improve e-weather/ e-warnings
• Workshops on introductory meteorology
• Increase Weatheradio coverage to include summer camping areas
Fire Weather Forecaster CourseOutreach activities
MSC “smoke” icon – seriously?
Page 4
Fire Weather Forecaster Course
• 3 month course offered to provincial, territorial and government agency fire weather forecasters
• Intended to provide a meteorological basis to their fire weather behaviour forecasting skills
• 6 students participated from 4 provinces and Parks Canada
• One week dedicated to ensemble prediction systems and had 17 additional students from around the world participate through a webinar
Page 5
Fire Weather - Social Science Elements
• Teambuilding
• Communications – internal and external
• Ongoing qualitative evaluation– Moodle– Goldilocks– Written questionnaires– Individual and group interviews– Informal feedback tools (www.chiji.com)
• Post-season follow up survey
Page 6
Outreach Activities
Meteorologists and outreach staff in public fora
• Annual events– Vancouver Boat Show, Emergency Preparedness Conference
• Biennial events – Union of BC Municipalities AGM
• Other events by invitation
• Networking events – Next Generation Warning Tool workshop, National Science and Technology Week
• Advantages – opportunities to collect stories, feedback, introduce new program elements, test prototypes, etc.
Page 7
Outreach Activities 2009
Municipal outreach
Marine outreach
Networking
Page 8
Outreach – Social Science Elements
• Collect and analyse qualitative data (stories, notes) from discussions with participants and delegates
• Review meteorologist presentations to make more easily consumable by the public
• Provide a friendly face to the weather service
• Promote MSC products and services (e.g. Weatheradio, Weatheroffice website)
• Informal surveys on existing and new products and information
Page 9
CONNECTION
• Instant messaging platform into MSC
• Strengthen relationships and outreach
• Send weekend overview to distribution list
• Knowledge-sharing workshops
• More links on Weatheroffice e.g. warning criteria, impacts, calls to action, partners
Window on Weather
Page 10
Window on Weather
• Inspired by discussions of NWS Chat pilot
• Following on model from V-CMAC (Virtual Canadian Meteorological Aviation Centre)
• Began in the spring thrice weekly, twice a day
• Meteorologist-hosted, by invitation email to decision-makers
• GoToMeeting platform with chat emphasis but teleconference capacity
• Archived chat logs
• Positive feedback and relaunched this week for the fall season with an expanded invite list
Page 11
Sample of WxWindow screen capture
Page 12
UNDERSTANDING
• Provide value-added information to decision-makers
• Incorporate new forecast elements
• Review thresholds by industry and users
• Use standard post-event report template
• Create list of common antecedent conditions for inclusion in Special Weather Statements (SWS)
Wind impact study
Page 13
Wind Impact Study
• Current wind warnings are not relevant to some clients
• No significant impacts provided at warning thresholds
• Numeric windspeed values are not well-understood
• 3 initial parts –wind impact statement library, public outreach about wind, technical design of widget
• Partnership with Parks Canada for access to Parks and National Historic Sites
Page 14
Wind study locations
You are here somewhere
Vancouver (2 locations)Winnipeg (4 locations)
Please note, Canada is covered by only 7 Storm Prediction Centres!
Page 15
Wind Impact Study
Main elements:
Guess windspeed, check against anemometer
Collect concepts to describe wind
Page 16
Study Results – Accuracy of estimation
All Sites Excluding Fort Langley: Percent Accuracy of Estimated Windspeeds
Don't Know, 4%Extremely Poor,
19%
Very Poor, 6%
Quite Poor, 15% Fairly Good, 22%
Correct, 33%
*Fort Langley is excluded as there was no wind.
Page 17
Study results – Wind speed indicators
0
5
10
15
20
25
%
Fort Langley: Relative Proportion of Wind Speed Indicators
Flag
Top three indicators of windspeed – trees, flags, smoke.
Page 18
Wind Study – next steps
• Incorporate mouseovers of wind impacts onto Weatheroffice text forecasts
Mousing over highlighted windspeed value causes popup of wind impacts based on land Beaufort scale.
Page 19
It was that or this…
Page 20
PRESENTATION
• Have Weatheroffice in formats users can personalize for work
• Increase temporal specificity of forecasts
• Create site for decision makers – like MediaWeb Improve graphic displays for personal digital assistants (PDAs)
• Portray information graphically
Street Level Forecast, 2010 Webpages
Page 21
Street Level Forecast
• User defined, interactive• Point and click forecast produces meteograms• Familiar GoogleEarth platform
– 1km GEMLAM resolution– Level: model ground surface only– Time step: every hour, forecast for 15 hours– Temperature, Cloud cover, Precipitation (type &
amount), Windchill, Wind (+ gusts)
• Southwestern British Columbia geographic area• 3 month public trial during 2010 Games
Page 22
Street Level Forecast screen capture – point and click map
Page 23
Street Level Forecast Meteograms - screen capture
Mousing over graph points shows exact temperature for that time
Page 24
Social Science Elements
• General feedback during development
• Prototype testing in small groups– Decision makers (utilities, school boards, municipalities, other
government departments, transportation)
• Prototype testing one-on-one– with the public – at outreach events
• Work with Inquiry Response on public feedback option
• Provide non-meteorologically-trained perspective • Context placing within 2010 Games suite of services
(media webcast, torch relay, data dissemination, wx vignettes, specialized webpages)
Page 25
2010 Games Weather Pages
http://www.weatheroffice.gc.ca/2010/index_e.html
Page 26
What’s Next?
• Expand consultations (internal and external) on national version of SLF (Meteo4U)
• Complete 2010 Games product/service analysis
• Engagement strategy for Aviation sector
• Move wind project forward with web designers
• Plan a Canadian Integrated Hazards Information Services workshop and a WAS*IS session!