‐1‐

TheroleofHTML5andFlashinWebDesign

ByKaelaSooHoo

GraphicCommunicationDepartment

CollegeofLiberalArts

CaliforniaPolytechnicStateUniversity

SanLuisObispo,2012

‐2‐

Abstract 

KaelaSooHoo

GraphicCommunicationDepartment,June2012

Advisor:XiaoyingRong

ThepurposeofthisstudywastodeterminewhetherHTML5willreplaceFlashin

thewebdesignindustry.Usingtheinformationtakenfromthestudy,theresearchermade

apredictiontoanswertheformerquestion.

Theresearcherlookedfurtherintotheseprogramsandfindinformationto

determinewhatitisthatmakeseachoftheseprogramsuniqueandpossiblyreplaceable.

Theresearcheralsointerviewedandsurveyedthosewhousedtheseprogramstodesignor

viewonlinewebsitestogaininsightonpracticalityandcurrenttrendsinthewebdesign

industry.

Throughresearchandexperimentation,theresearcherdecidedthatHTML5may

replaceFlashinthewebdesignindustrybecauseofthefoundtrendsintoday’ssociety.

HTML5surelyhasmuchmoreworktogobeforebeingcompletelydevelopedasauseable

program,butonceitisFlashwillslowlydisappearfromtheweb.AdobeFlashmayhave

lostitsrelevanceinwebdesign,butitissurelynotdisappearingcompletelyanytimesoon

duetotheseveralotherpurposesitservesoutsideoftheweb.

‐3‐

Table of Contents 

Chapter1–Introduction 4

Chapter2–LiteratureReview 7

Chapter3–ResearchMethodsandProcedures 20

Chapter4–Results 22

Chapter5–Conclusions 31

AppendixA–Questionnaire/Survey 34

AppendixB–InterviewQuestions 36

References 37

‐4‐

Chapter 1 

Introduction 

 

Statement of the Problem 

Thewebhasbecomeoneofthemostpopularformsofmediatoshareand

communicateinformationthroughouttheworld.TheuseofHypertextMarkupLanguage

(HTML)isthestandardmethodofdisplayingthisinformationforusersontheweb.Web

developersareconstantlylookingforwaystohelpenhancewebusersexperiencesthrough

interactivity.Inordertocreatethisinteractiveaspectofwebdesign,applicationssuchas

AdobeFlashhavebeendeveloped.Flashgiveswebdesignerstheopportunitytomake

interactivewebsitesthatcouldnothavebeendesignedinHTMLalone.Bothmethodshave

theirownpositivesandnegatives,butwiththeintroductionofHTML5,whichhasthe

capabilityofaddingtheinteractivitythatFlashdidbefore,Flashmaynolongerbeneeded.

ThenewHTML5isdesignedtobeaneffectivenewwayofcodingthatpromisesusersa

betterwebexperience,replacingtheolderstandardsacrossalldevices.Therefore,the

purposeofthisstudyistodeterminewhetherthedevelopmentofHTML5willeventually

replaceFlashinthenextfewyears.

Significance of Research 

Webdesignisimportantinthegraphiccommunicationindustry.Withtheever‐

changingtechnologyandgrowingpopulationusageofmobiledevicesandtablets,itis

‐5‐

imperativetounderstandhowtodesignforeachofthesedifferentapplications.Inorderto

dosoonemustbeabletousethetoolsavailableinthemosteffectiveandefficientway.The

listofthingstotakeintoconsiderationwhendesigningawebpagetodayisconstantly

growing.Adesignermustbeawareoffactorssuchassearch‐ability,typography,loading

time,screensize,andmore.Becauseofthecombinationofthesedifferentfactorsandthe

constantchangeincommunicationdevicesandbrowsers,creatingawebsitecaneasily

becomeachallengeforthedesigner.Itisnecessarythatthedesignercreateanexperience

thatmeetsuserexpectations.Inordertodosothedesignermusthaveafullunderstanding

ofbothprogramsFlashandHTMLsothattheycanapproachtheprojectandmeetallofthe

needsoftheirclientinthemostcosteffectiveandpracticalway.

FlashmayhavelimitationsfulfillingtheneedsofusersthatthenewHTML5alone

maybeabletosolve.Consequently,itisnecessarytohaveanunderstandingofthe

advantagesanddisadvantagesofbothFlashandHTML5inordertomakeaninformed

decisiontoanswerthequestionofwhetherHTML5willreplaceFlashandbecomethenew

standardinwebdevelopment.

 

Interest in the Problem 

  AsaGraphicArtistinterestedinthewebdesignfieldofGraphicCommunication,the

researcherisinterestedinunderstandingthedifferentapplicationsthatareusedinthe

processofcreatingasuccessfulwebsite.Thisstudyintendstounderstandhowtomeetthe

needsofclientsbycreatingawelldesignedwebsitebyhavingacompleteunderstandingof

thestandardtoolsofFlashandHTML,andhowtoapplytheminthemostefficientway

‐6‐

possible.Webdesignerstodayhaveabiggerjobthanbefore,tocreateawebsitefornot

justtofitandlooknicelyonthecomputer,butforthesmartphoneandtabletdevicesas

well.TheannouncementofHTML5hasmadeahugeimpactintheGraphicCommunication

industry,andithasbeenspeculatedthatHTML5willbethefuturestandardofwebdesign.

Theresearcherrecognizestheimportanceofunderstandingthebenefitsandweaknessesof

boththeseprogramsinordertobesuccessfulinthefutureasawebdesigner.

‐7‐

Chapter 2 

Literature Review 

 

  Withthechangingtechnologiesandgrowthinwebdevelopment,itisimportantto

understandthetoolsthatcouldbeusedtodesignandtocreateanallaroundeffective

websitefortheviewer.Thisliteraturereviewbeginswithanexplanationofthetwo

methodsthatareusedtocreateandincorporateinteractivityintowebdesign;oneusing

Adobe FlashandtheotherusingHTML5.Thisreviewexaminesthebenefitsofeach

programandhowtheyarebeingusedtodayandhowtheywillbeusedinthefuture.

Adobe Flash 

Adobe Flash wasfirstreleasedinthemid‐1990sasamultimediaplatformtoadd

animation,videoandinteractivitytowebpages.Flashisfrequentlyusedfor

advertisements,games,andflashanimationsforbroadcasts.Ithasbeenusedtocreate

moreinteractivegraphicallypleasingwebsitesandhasmoredesigncapabilitiesthanother

methodsthatusecoding.Withtheuseofthefreeplug‐inofAdobeFlashPlayer,web

browsersareabletodisplayanimationsbuiltwithFlashfromanywebsiteforany

computertosee.Withthesetoolsathand,companiesareabletocreateanenhancedweb

experiencefortheironlinevisitorstohelpadvertiseandappealtoviewers.

AnothercommonuseofAdobeFlashistocreateinteractivegames.Severalof

today’smostpopularbrowser‐basedgameswerecreatedusingthisprogram.Infact,oneof

‐8‐

themostpopular,AngryBirds,wasmadewithFlashPlayer11.ActionScript,whichisa

formofcodinginAdobeFlash,isanothermethodthatmakesitpossibletoproducehigh

qualityanimationsthataresuperiortothosecreatedbyothermethods.

Flash as a main method of Web Development 

AccordingtoJesseRedniss,theVicePresidentofCableTV’sUSA Network(Taft,

2011),Flashprovidesaneaseofdevelopmentprocessononeplatform,andalsoaneaseof

costandeaseofdevelopmenttimeline.”

RobertBoerifromEContentMagazinelistsoutseveraloftheadvantagesofusing

Flashfilesfortheweb(2011).

Advantages 

• Flashfilesaresmallanduseveryfewcomputingresources.

• AlthoughFlashrequiresconstantupdates,theyarenotmuchofabigdeal,

andareeasytoimplement

• Itrunsnearlyeverywhere,from95%to99%ofwebaccessibledevices

(OnlyexcludingApplemobileproducts)

• Flashrunsonthe3majorcomputingplatforms—thosebeingWindows,

VariousflavorsofUnixsuchasLinuxandSolaris,andMacOS—andinall

majorbrowsers.

Disadvantages 

• Editability

‐9‐

• SearchPurposes(SEO)

• Notavailable/willnotworkonanyofApple’smobiledevices

• AdobesaysitnolongerplanstodevelopfutureversionsofFlashPlayer

formobilebrowsers

• AdobehasfacedincreasedvulnerabilitiesintheAdobeFlashstandard

exposedbyhackers(Smith,2011)

Future Outlook for Flash Applications 

WithApple’sdecisionin2010alreadymadebydismissingthesupportofFlashin

anyoftheirmobiledevices,Adobehasannouncedthatitisnolongerworkingon

developingFlashformobileplatforms(Moren,2012).

Flashstillplaysaprominentroleinwebdesigntoday.Althoughthenextgeneration

ofHTMLisbelievedtoreplacetheprograminthefuture,theprogramisstillpredictedto

makeprogressintheindustry.Accordingto DanMorenfromMacworldmagazine,Flashis

undergoingimprovementforfutureversions.Insteadofworkingonimprovingits

technologyinmobileapplications,AdobeplanstocontinuedevelopingFlashonthe

desktop,whereitwillworkhand‐inhandwithHTML5(2012).DannyWinokurfromAdobe

saysthatwiththehaltofdevelopmentonFlashformobileplatforms,Flashwillincrease

investmentandinnovationwithFlashwhereitcanhavethemostimpactfortheindustry

whichwillincludeadvancedgamingandpremiumvideo(2011).

ApplecurrentlycontinuestodrawbacktheirsupportforFlashonMacproducts.

Applehasalreadystoppedincludingtheplug‐inontheirMacintoshproducts,sousersthat

‐10‐

wantithavetodownloaditthemselves(Moren,2012).DanMorenexpresseshisconcern

forthefutureofFlashontheweb,“It’shardtoimaginethatsoftwaremakerswillcontinue

toembraceatechnologythatisreachingfewerandfewerplatforms”(2012).

HTML5 

In2009,thefirstworkingdraftofHTML5wasintroduced.HTML5isthenext

evolutionofwebdevelopmentstandardsbywhichapplicationdeveloperscreateend‐user

experience.HTML5isacombinationofHTML(HyperTextLanguage),CSS(CascadingStyle

Sheets),andJavaScriptallinone.Grensing‐Pophal(2011)explainsthatHTML5createsa

universalsetofcapabilitieswithoutofplug‐insthatisfreelyavailabletobothusersand

developers.Already,somefeaturesofHTML5arebeingincorporatedintovarious

webpagesandapplications.HTML5iscurrentlysupportedinAppleSafari,GoogleChrome,

MozillaFirefox,Opera,andmostrecentlyInternetExplorer9browsersinadditiontomost

mobilewebapplications. 

Ultimately,thepurposeofHTML5istocreateasimpler,faster,andcheaperwayto

runawebsite.HTML5hasseveralnewcapabilitiesthatoffermuchmoreforthewebina

simplerformofconstruction.Thenewstandardwilloffernewfeaturesandallowformore

artisticexpression.HTML5offersconsiderablepotentialforthefuture,soitisimportantto

beawareofitscapabilitiesandhowtheymaybeused.ThereisnodoubtthatHTML5will

makeahugeimpactontheWebinthefuture,andissomethingthatwebdesignersneedto

knowabout.

‐11‐

NoneedforPlug‐ins

Unlikeplug‐inapplicationssuchasFlash,everythingthatisneededisbuiltintothe

HTML5coding.Frequently,withpluginapplicationsdevelopersmustmakeanadditional

paymentfortheiruse.Someprogramsrequiremultipleplug‐insdependingbothondesired

functionalityandbrowserbeingusedtoaccessinformation.HTML5makestheuseofplug‐

insobsolete(Grensing‐Pophal,2011).

Bradshaw,aprincipalofClickHere,adigitaladvertisingandmarketingagencyin

DallasstatesthatwithHTML5,“youarenolongerrequiredtostreamyouraudioandvideo

filesthroughaFlashplug‐in.Thissignificantlyreducesdownloadtimesandtheoretically

reducestheloadontheCPU,”(Grensing‐Pohpal,2011).Thiswillletpeopleloadandshow

thiscontent“natively”intheirwebbrowsers.Thisshouldmakeforasimpler,faster,and

moresecureexperience.(WhatHTML5WillChange,2010)

Mobileapplications

OneofthemostimportantbenefitsofHTML5isthatitiscapableofmakingtheWeb

usefulonmobiledevices.ThisincludesthosefromAndroidphones,iPhones,iPads,Tablets,

andmore.WebKitisanapplicationthroughHTML5thatmakesiteasyforawebdesigner

tocreateawebsitethatwilladapttoalldifferenttypesofmobiledevicestolookgreaton

allscreensizestohelptheviewergetthemostoutoftheironlineexperience.Itsopen‐

sourcebrowserengine,thesoftwarecomponentthattranslatesthecodeofaWebpageinto

whatappearsonthescreen.(WhatHTML5WillChange,2010).Todayitisthedominant

engineformobileWebbrowsing.

‐12‐

WhenApplelaunchedtheiPhonein2007,itdramaticallyalteredtheexpectations

thepublichadforthemobileWeb.Untilthen,mostsmartphonesofferedonlya

substandardversionoftheWebasitappearedonPCs.Apple,however,optedtousethe

samesystemthatunderpinneditsdesktopSafaribrowser:WebKit.In2008Googleadopted

WebKitasthebasisofitsChromebrowser,bringingittodesktopsandAndroidphones.A

stringofphonemakersfollowed:Nokia,Palm,Samsung,andthemakeroftheBlackBerry,

ResearchinMotion,haveincorporatedWebKitbrowsersintotheirhandsets.(WhatHTML5

WillChange,2010)

CodingStructure

HTML5makesuseofanew<article>,<section>,<nav>and<header>taginthe

codingthathelpswiththeorganizationandstructureofawebpage.New“tags”inthe

codingofsiteswillhelpthembetterorganizetheinformationtheyresendtosearch

engines’automatedindexers.Thatcouldmakesearchresultsmorerelevantforeveryone

(WhatHTML5WillChange,2010).Theuseofcodingalsoallowslessofaneedforimage

use,sincesearchenginessearchusetextinwebsitesandcannotdrawinformationfrom

imagesalone.

Animation

TheincreaseddevelopmentinHTML5hasalsocausedadevelopmentinCSS,with

theupcomingCSS3thatworkshand‐in‐handwithHTML5.HTML5enablesrichanimated

effectsforthecontentthroughCSS(CascadingStyleSheets).Anexampleoftheuseofthis

newCSSistextwrap,givingdesignersmorecontrolovertheflowoftextinHTMLbyletting

themwraptextaroundgraphicsandcustomshapes,enabelingalmostmagazine‐likelayout

‐13‐

design.AnotherexampleoftheseeffectsistheCSSShaders,whichisbasedoffofAdobe’s

PixelBendertechnologywhichsupportsdropshadowsandfadeingraphicsthroughthe

coding(Taft2011).

Canvas

The“canvas”tagisanewfeatureinHTML5thatallowsgraphicsorothervisual

imagestoberenderedprogrammatically.Animatedgraphicsandotherinteractivecontent

won’tneedaplug‐in.Anew“canvas”tagwillletWebdesignerscreategraphicalelements

inHTML(WhatHTML5WillChange,2010).Thismeansthatgraphicsandanimationscan

bebasedonuserinteractionsorotherbehaviors(Grensing‐Pophal,2011)

InteractionandEditabilityforUsers

ThearticleWhat HTML5 Will Change (2011)talksabouthowHTML5willaffectthe

interactiononwebsitesandtheedibilityitmayhaveforboththecreatoranduser.

Content Editing 

“Userswillbeabletoedittextinselectedportionsofapage.Theymightjotdown

notesaboutwhatthey’veviewed,andthosenoteswillappearwhentheyreturnto

thesite.”

Drag and Drop 

“Dragginganddroppinghasbeenthestandardwaytomovefilesaroundacomputer

desktop.NowHTML5isbringingittotheWeb.Youcouldquicklyuploadanew

photoofyourselftoasocialnetwork.”

‐14‐

Chat 

“Anapplication‐programminginterfaceassociatedwithHTML5willletWeb

Developerssetupasimplechatprogram.Thatcouldlettheirusersinteractwith

eachotherbeyondthelimitsofacommentssection.”

TypographyandDesign

OneofthemostexcitingfeaturesofHTML5isthatitallowsformoreinnovationin

designthroughcoding.HTML5enableswebsitestocreateadvancedgraphicsand

animationsandrichertypography(WhatHTML5WillChange,2010).Thiscapabilityalso

makeswebsitesmoreappealingonallscreensizes.Webkitenablesanewexpressiveness

usingHTMLonly.

Weaknesses 

AlthoughHTML5mayseemlikeanexcellentfuturealternativetoothercurrent

applications,therearestillissuestoconsider.

BeingnewtotheWorldWideWeb,HTML5maynotyetbematureenoughtohandle

thehigh‐endentertainmentexperiencesthatotherprogramscurrentlyprovide.HTML5

hasnotyetbeenfullydevelopedandstillhasmoreworktobedonebeforetheprogramis

perfectedforwebusenow.

OneofthebiggestchallengesfacingHTML5legacybrowsersupportneededto

becomeastandardforthewebdesignindustry.NotallInternetExplorerapplicationsyet

‐15‐

supportHTML5,whichcanbedifficultbecausenoteveryonemaybeasuptodatewith

technologyormaystillbeusingbrowsersthatarenotabletohandleHTML5.

ImadMoulineistheCTOofGomez, Inc.,fromthewebperformancedivisionofthe

CompuwareCorp.,inDetroittalksaboutthisissueineContentMagazine(Grensing‐Pophal,

2011):

ThetypeofappsthataretakingadvantageofHTML5tendtobemobileapps,”says

Mouline.“Theproblemwithgettingtothatlevelonadesktopisthatthebrowser

marketisveryfragmented,”hesays.“Thespecificationshaven’tbeenfully

implemented.BrowsersthatimplementedHTML5maynothaveimplementedallof

thesameparts.”Fordevelopers,itbecomesachicken‐and‐eggscenario,hesays:“Do

IdevelopforHTML5andhopepeoplewillstartupgradingtheirbrowsers,ordoI

waituntilthebrowsershavebeenupdated?”Oneofthereasonsadoptioninthe

mobilemarkethasbeendifferent,hesays,isthatpeoplearesimplyusingthebuilt‐

inbrowsersthatcamewiththeirdevices.

BecauseHTML5isbrandnewtotheindustry,andstillhassomeafewthingstoworkout,

adoptionisgoingtotakesometimeforeveryonetobeonthesamepage.HTML5stillasa

longwaytogo,andwillnotbeabletofixthewebovernight.

Anotherdisadvantageisthatthenewimplementationwillrequireinnovatorsto

agreeonstandardsthatHTML5willoffer.Althoughbrowsermakerstheyareagreementon

mosttopics,buttheycontinuetoargueaboutwhichvideostandardstosupport.Theyhave

yettoagreeonasinglecodexfortheweb.Asmentionedearlier,oneofthemainthingsthat

‐16‐

needstobetakenconsiderationistomakesurethatenoughpeopleareusingWeb

browsersthatcanfullyhandleHTML5.

 

Will HTML Replace Flash? 

Pro Flash 

AlthoughmanyarepredictingthatFlashwillbereplacedbythefutureofHTML5,

thereareseveralthatdonotbelievetheapplicationwillgoawayanytimesoon.

OneofthereasonsthatFlashmaybearoundforawhileisbecauseFlashismore

suitedthanHTML5istologic‐heavyenterpriseapplications,whereverapplicationsusebig

datasetsorcomplexbusinesslogic.Anexampleofthiscanbebrowserbasedgaming,

which“isalmostalwaysFlash,”evenwhenitisembeddedinHTML5pages.RJOwen,the

seniorsoftwarearchitectatEffectiveUIbringsupagoodpointwithaninterviewwith

eWEEK(Taft,2012),

Flashisgoodatthevisuallayer—Itsawesomeatthat—butifIwanttodoimage

processingonaphone,whichisalreadylowpower,Iwanttodothatinnativecode

andbeasefficientasIcan.Sotheabilitytodivideuptheresponsibilitiesbetween

theplaceswhereitwillrunbest—that’samazing.

AlthoughHTML5maybeabletoperformseveralofthetasksthatFlashcan,the

interactivitythatFlashcanhandlemightbemorepracticaltobeusedinapplicationsto

helptheprojecttoperformmoreefficiently.DannyWinokurinanpostfromAdobe(Taft,

2011)supportsthisideabystating,

‐17‐

It’snotevenoneortheother.ThereareahugenumberofprojectsthatIcanthinkof

whereHTMLandFlashgetcombinedinasingleproject.Thekeymessageiswe’re

allaboutgivingthecontentcreatorordevelopertherichesttoolbox.

Ultimatelyitseemsthatwhatitcomesdowntoisthattheuseofthesetoolsismoreabout

choosingwhichisrightforyouandyoursituation.Thepersonthatdecidesonwhattoolto

useisbasedoffofthecontentcreator.

 

Pro HTML5

ManyindustryleaderspredictthatHTML5willinfactbethenewstandard,andthat

AdobeFlashwillcometoitsend.

OneofthemostimpactfuleventsthathavecausedmovementtowardsHTML5isthe

lackofsupportthatApplehasforFlashapplications.Theintroductionofapplesnewest

product,theiPadtablet,ApplecontinuestosupportonlyHTML5.Thisdisabilitymakesit

impossibleforthesedevicestoseeanyvideosoradvertisementsthatmayhavebeen

createdusingFlash.WitheachoftheseAppleproductsrapidlygrowingmorepopular,the

needforaprogramthatwillsupportthesedevicesgrowsaswell(Boeri,2011).Applehas,

somewhatcounterintuitively,becomeoneofthebiggestplayersontheWeb,despitethe

factthatithasdriventheapprevolutionandholdsonlyaslimshareofthebrowsermarket

(WhatHTML5WillChange,2010).SteveJobsargumentwasthatflashwasa“processor—

andanunstablebatteryhoggingstandardthatcauseditsdevicestoperformimproperly.”

SteveJobshopedfortheproliferationofHTML5,whichperformsthesamefunctionsbut

canoperateacrossallplatforms(Ozer,2011).

‐18‐

AdobesayingthatFlashonmobileisn'tthebestpathforward(isnotequalto)Adobe

concedingthatFlashonmobile(orelsewhere)isbadtechnology,"hewrote."Its

qualityisirrelevantifit'snotallowedtorun,andifit'snotallowedtorun,then

Adobewillhavetofinddifferentwaystomeetcustomers'needs.–SteveJobs(Smith,

2011)

Withthisathand,itisapparentthatHTML5maybecomeanattractivealternativetoFlash

thatdoesnotworkontheseothermobiledevices.

HTML5hasmadealargeimpactonwebdesignisbecauseitenableswebsitesto

createadvancedgraphics,animations,andrichertypography.Forexample,itselegancehas

alreadyimprovedthedocumentsharingwebsiteScribd.com,oneofthemostprominent

sitestobeginusingthoseelementsofHTML5thatWebbrowserscanrecognizetoday.The

articleWhat HTML5 Will Change(2011)explainshowScribd’sfoundersusedtofretthatthe

site,whichusedFlashtodisplaydocuments,didn’tlookthatgreat.Thethingspeople

postedweren’tasreadableoraseasytomanipulate,astheyshouldhavebeen.They

appearedinaframe,like“documentsinabox,”asScribdcofounderJaredFriedmanputit.

Tofurtherexplaintheirexperience(WhatHTML5WillChange,2010):

Scribd’sengineersspent6monthsrebuildingthesite.TheystoppedusingFlashto

displaydocuments,eventhoughthatmeanttheyhadtoconverttensofmillionsof

filestoHTML5.Eventuallytheirexhaustingcodingmarathonspaidoff.Afterthe

renewal,Scribd’spageslookedcrisperbecausethedocumentshadcomeoutoftheir

boxes.Nolongerdiditseemasifusershadtoviewfilesthroughalens.Readers

‐19‐

beganstickingaroundthreetimeslonger,Friedmansays.“Itwasfantastic,”hesays.

“Evenweweresurprisedhowgoodthemetricslooked.

Scribd’sexperiencewithHTML5hasprovenusefulandhasresultedinexcellentresultsfor

hispurposes.

SomestatisticstoalsosupportthereplacementofFlashbyHTML5comefromThe

HTTPArchive,whichcollectssitedatafromoverthousandsofsitesallovertheWeb.This

websiteshowsthatAdobeFlashusageontheInternet’sTop100websiteshasdropped

from38%to34%betweenNovember2010andJuly2012.DoingaGooglesearchfor

"flashdeveloperjobs"fromthepast24hoursturnsup511,000results;ayearagothesame

searchproduced832,000results.Bythesametoken,searchingfor"HTML5developer

jobs"turnsup243,000resultstodayvs.116,000ayearago.(Pachal,2011)

Chapter Summary 

ItisapparentthatbothFlashandHTML5havemadealargeimpactontheweb

designindustryinGraphicCommunication.Bothprogramshavetheiradvantagesand

disadvantagestowebdevelopment,aswehaveseenexamplesofhowcompaniesinthe

industryhaveimplementedbothapplicationsfortheirownpurposes.Itappearsfornow

thatFlashdoesnotseemtobegoinganywhereanytimesoonwiththeongoing

developmentofHTML5.HTML5stillhassomeworktobedoneandbugstobefixedbefore

itusfullyexecutedintothewebdesignindustry.TodetermineifFlashwillbereplacedby

HTML5inthefutureofwebdesign,furtherstudyandexperimentationisrequired.

‐20‐

Chapter 3 

Research Methods and Procedures 

TounderstandthequestionofwhetherHTML5willreplaceAdobe Flashinthe

futureofwebdesign,itisimportanttounderstandtheuserandcreatorsstandpointon

whichmethodmaybebetterforoursituation.Thereforethepurposeofthisresearchwas

tocomparetheusabilityofHTML5vs.Adobe Flashforwebdesign.Theprocedurethatwas

usedtodeterminetheanswerofthisquestioninvolvedtwoexperiments.These

experimentswereconductedonagroupofselectedsubjectswhoobserveddifferent

websites,andtheagroupofselectedwebdesignerswhodesignedusingbothFlashand

HTML.

Thegrouptobestudiedforthefirstexperimentconsistedofagroupofpeople

varyingintheageof16to50.Thisgroupofpeoplewasthosewhousecomputersonadaily

basis,butarenotnecessarilybeknowledgeableofthetwodifferentprogramsHTML5and

Flash.Inthisexperiment,thesubjectwasgiventwolistsofwebsites,thefirstlistof

websitescreatedinHTML5,theothercreatedusingAdobe Flash.Thesewebsiteswereall

welldesignedandinvolvedtheuseofinteractivitythroughasmanywayspossible.The

subjectwasthentoldtochooseonewebsitefromeachlisttoobserve.Whenviewingthe

twowebsites,thesubjectdidnotknowhoweachwebsitewascreated.Alistofitemsfor

thesubjecttoviewoneachofthespecificwebpageswasgiventothemtoexamine.After

examiningthetwowebsitesfor10minutes,thesubjectwasgivenalistofquestions

(AppendixA).Thepurposeofthesesurveyquestionswastoexaminetheusersexperience

witheachofthedifferentwebsites,andtocomparewhattheymayhavelikedanddisliked

‐21‐

abouttheirexperience.Subjectsweregiventheopportunitytogiveopen‐endedresponses

andwasaskedtoexplainthereasonforhisorherpreferenceofaspecificsite.Theywere

thenaskedtoopeneachwebsiteontheirmobilephoneandanswerquestionsaboutthat

experience.

Thenextphaseistoapproachthetopicthroughadesigner’spointofview.This

studyshowedhowusingHTML5versusFlashmightchangehowapersonisdesigningfor

theweb.Thisexperimentinvolvedwebdeveloperswhocurrentlyworkinthewebdesign

industry.ThesedesignerswerefamiliarwithbothAdobeFlashandHTMLmethodsofweb

design.Aninterviewwithalistofquestions(AppendixB)pertainingtothistopicwas

asked.

Thepurposeofthismethodologyistoapproachthesubjectthroughacreator’s

standpoint.Theresearcherintendedtogaininsightfromthesedesignersthroughtheirweb

designingexperiencewiththetwoapplications.Fromthispointofviewtheresearchercan

seewhichmethodologymaybebestforuseinspecificsituationsinwebdesignandhow

peoplewhousetheseprogramsintherealworkforceworldmayfeelaboutthem.

‐22‐

Chapter 4 

Results and Discussion 

AfterconductingtheresearchmethodsandproceduresthatwerestatedinChapter4,

theresearcherwasabletogainsomeusefulinsightonthetopicfromboththeuserand

creatorsstandpointoftheprogramsFlashandHTML5.Trendsinthecurrentwebdesign

industryhavebeenidentifiedfromtheseresultsandtheresults.Thischapterisananalysis

ofimportanttakeawaysfromtheresultsgatheredfromexperimentation.

The Designers Point of View  

Thedesigner’spointofviewwasreflectedthroughtheinterviewquestionslocated

inAppendixA.Thesequestionsweregiventoagroupofsuccessfulwebdeveloperswho

arecurrentlyworkintheindustryandhaveexperienceusingbothHTMLandFlashtobuild

website.

Key factors to creating an effective website 

Inordertocreateasuccessfulwebsite,therearemanythingsthatadesignermust

takeintoconsideration.KevinLuttrell,fromNightOwlStudiosaysthat,”firstandforemost,

itneedstoserveapurposeandcommunicatethatmessageclearlyoutofthegate.

Everythinghastocommunicate;visuals,writtencopy,UI,UX.”WyethStylesfromInflight

StudioalsoagreedwithKevinthatawebsitemustdeliverthemessageinaclearsimple

way.Wyethalsolistedoffanumberoffactorsthattakeamoretechnicaldirectiontowards

‐23‐

practicaldesignforthewebviewerandownerofthewebsite.Thisincludedgooddesign,

easeofuse,expandability(whichistheabilitytogroworchangetoaccommodatemore

contentandpages),andeaseofupdatingfortheclient.

Websites for Mobile Devices 

Mobiledevicesareafactorthatcanbetakenintoconsiderationwhenbuilding

websites,butaccordingtoKevinLuttrelltheuseofmobiledevicesandtabletsdonotaffect

thewayhedevelopswebsitesathiscompany.Hestatesthatdevelopingwebsitesforother

devicesisnotapriority,sincemostsmartphonedevicesareabletorecognizecode.

Wyethdescribessomeinterestingpointsabouthowthesedevicesmayaffectthe

wayhedesignsfortheweb.“Thereisanongoingargumentoverwhetheryoushouldbuild

aseparatemobilesiteorbuildonesitethatwillexpandorcollapsetodifferentscreensizes.

Therearemanyframeworksouttherethatallowyoutobuildonce,andhavethesitere‐

sizetodifferentscreensizes…butbecauseourclientsaresodesignfocused,itcanbe

difficulttodo.”

Dependingonthesituationandpurposeofthewebsite,designingformobiledevices

maybeimportant,butforthesedevelopersattheircompaniescreatingamobilefriendly

websiteisnotnecessarilyconsideredakeypriority.

Developing websites using Flash 

WyethandKevinarebothexperiencedindevelopingwebsitesusingAdobeFlash,

buttodayuseHTMLastheirprimarymethodofdevelopment.CombinedwithPHPandCSS

theyusewebsitessuchasDrupalorWordpresstomanagetheirpagestomakethemeasy

‐24‐

fortheirclientstoworkwith.Althoughthesetwodesignersworkwiththesameprograms

onadailybasis,theirfeelingsaboutFlashinwebdesignareslightlycontrasting.

WiththedevelopmentofHTML5stillundergoingdevelopmentKevinLuttrell

discusseswhyFlashmaybeadvantageousinsteadofcodingwithHTML5intodaysweb

designworld.“Ilikebeingabletoenvisionsomething,codeitanditsimplyworks.No

nonsenseaboutitnotworkingonanoldbrowserorwhatever.Aslongasthepluginisupto

date,whichis90%ofbrowsershave,yourdesignworks.Plusyouhavetheabilitytouse

Adobe’sgraphicstools,importIllustratororPhotoshopfiles,whatever.Yousimplycan’tdo

thatwithHTML5.”

Ontheotherhand,WyethStilesbelievesthatthedaysofbuildingfull‐flashweb

pagesareover.Unlessawebsitehasalotofmultimediarequirements,creatingawebsitein

Flashisnotnecessary.WyethalsobringsupthatbecauseFlashisnotsupportedonmany

mobiledevices,aseparatemobilesitewouldneedtobedeveloped,whichcanbe

cumbersome.

HTML5 Thoughts 

HTML5hasprovenitselftohaveapromisingfuturetotheinterviewees,butbecause

ithasnotbeenfullyintegratedintothewebthiscancauseaproblemforwebdevelopers

whoaredesigningfornow.HTML5isnotyetsuccessfullysupportedbyallolderbrowsers.

“Thechallengeisthatvariousbrowsersseetagsdifferentlyandthatmakescoding

elementsamovingtargetin“thisdoesn’twork”onbrowserX.Actuallymostofthisrelates

toCSS3butthingslikebeingforcedtoaddalaundrylistfortherightcodecforavideotag

areinfuriating.Withflashitmaybeapluginbutsomucheasiertoplaceanditworksevery

‐25‐

time,”iswhatKevin’sthoughtsaboutthecurrentstatusofHTML5.BothKevinandWyatt

believethatarestillholesinHTML5thatneedtobefixedbeforeitisfullyintegrated,and

havedecidedtostandoffbutcontinuelearningofitsprogressuntilitisfurtherdeveloped.

Will HTML5 Replace Flash in the web design industry? 

Thedifferenceinopinionbetweenthetwointervieweeshasbeenapparentthrough

outtheinterviewprocess.WhenaskedthespecificquestionofwhetherHTML5willreplace

Flashinthewebdesignindustry,bothagreedthatHTML5isheretostay,butcovered

severaldifferentimportantpointstothinkaboutbeforecompletelyputtingFlashtothe

side.

KevinLuttrellstatesthat“Flashisnotawebcentrictechnology,”andmakesthe

researcherrecognizetheotherimportantusesofAdobeFlashasidefromwebdesign.“Iuse

FlashforthewebbutIalsouseittomake2DanimationsandassetsthatIuseinvideo

projectsthathavenothingtodowiththeInternet…InadditionFlashisbecomingan

industrystandardforcreatingUIandMenusystemsforvideogames.”Forexample,Kevin

talksaboutFramescale,whichisacompanythathasincorporatedFlashintotheir

middlewarelinefortoolsforgamedevelopers.Framescale“givesFlashdesignersthe

abilitytoleverageFlash’spowerfulgraphicstoolsandanimationcapabilitiestocreate

designsthatareexportedintoallthemajorgameenginesandareusedforUIandmenu

systems.”KevinthenstatesthatHTML5ontheotherhandisawebcentrictechnologyand

hasnoapplicationorusagebeyondwebdesign.

Asfaraswebsitesgo,WyethbelievesthatHTML5willreplaceflash.Mostofwhat

wasdoneinthepastcannowbedonewiththingslikejQueryandCSS3,whichcomehand

‐26‐

inhandwithHTML5.“AdobeiscreatingtoolslikeEdge,whichallowsyoutomaketimeline

basedanimationsinHTML5.Thatisastrongindicationthatpeoplearemovingawayfrom

flash.TheyalsohaveanewmoduleinFlash6thatallowsyoutoexportflashlibrariesand

layoutsasHTML5.”Withtheincreaseofpeopleusingmobiledevicesfortheweb,andthe

factthatFlashdoesnotworkonallsizeddevicesisalargesetbackforitsplaceinweb

design.

Summary 

WyethandKevinbothhadveryinterestinginsightthroughtheirinterviews.

Althougheachofthemdifferedinopinionthroughseveraloftheirresponses,bothagreed

thatFlashwaslosingitsplaceinthewebdesignindustry.Theneedforfurther

developmentandsupportinHTML5isshowntobealargefactorinthegrowthofusagefor

HTML5,butbothagreethatonceitiscompleteditmayreplaceFlashmadewebsitesdueto

thefactthatitisnotsupportedbythegrowingmobileworld.

The Users Point Of View

Thesecondhalfoftheresearchersexperimentationprocessinvolvedthesurveying

ofafewselectedpeoplewhovaryinknowledgeandpersonalpreferencewhenitcomesto

webdesign.Ofthefollowingcategories,hereistheirreactiontoafewofthemostrelevant

categoriestotheresearchbeingdoneonthetopic.Throughthisexperimentweareableto

seehowHTML5versusAdobeFlashbuiltwebsitesmayhaveaffectedtheirreaction.

Loading Speed

‐27‐

Oneofthemostrelevanttakeawaysfromthissurveywashowtheinterviewee’sfelt

abouttheloadingspeedtimeforeachofthepagestheywereassignedto.Resultswerevery

consistentforthiscategory.OutoftheHTML5websites,eachpersonstatedthattheir

websiteloadedquickly,andthattheydidnotfaceanyissues.AsforthelistofFlash

websites,everyoneseemedtohaveaproblemwithloadingspeed,whetheritbewith

openingthewebsite,orbrowsingthroughitfrompage‐to‐pageorimage‐to‐image.Oneof

thepeoplesurveyedevenquotedforoneofthewebsitestheyobserved,“Iwouldhave

clickedawayimmediatelyifitwasn’tforthissurvey.”Asmostoftheinterviewee’s

complainedsignificantlyaboutthistopic,itappearsthatloadingspeedisalargepriorityto

webusers.

Navigation & Design 

Navigationandtheabilitytobrowsethroughawebsiteisveryimportanttoa

personviewingitwhiletryingtofindsignificantinformation.Becausetherearesomany

optionsofstylesonhownavigationcanbepresented,itwashardertoanalyzetheresults

fromtheinterviewee’sperspective,whichiswhytheresearcherhaschosentocombinethe

twocategories.

Thetakeaway’sfromthiscategoryoftheexperimentwastheimportanceofdesign

andnavigationforauser.Theusersearchersforeaseandsimplicityandappreciatesgood

designusinggoodcolorpalettesandreadablefonts.Convenienceappearstobekeyfor

navigation,aswebsiteswithmorecomplexdifficulttofindnavigationweremoredisliked.

Theresearchersresultsfoundthatdesignandnavigationdependpurelyonthedesigner

andhowtheyapproachthewebsiteratherthantheprogramsthattheyusetoputit

‐28‐

together.Theresearcheralsorecognizedthefactthateveryindividualhasadifferenttaste

andpreferencefordesignfromthevariationofresultsinthiscategory.

Interactivity 

Eachofthewebsiteshadavariationofinteractivityandanimationineachofthem.

TheFlashmadewebsitestendedtohavemoreintenseanimationswithsoundeffectsand

movingobjectsthroughoutthepage.TypicallythereasonthatpeopledesigninFlashisto

havetheabilitytousetheseanimations,sothewebsitesthattheresearcherchoseforthe

experimentwereheavyininteractivity,butstillwelldesigned.HTML5ontheotherhandis

stillcapableofalotoftheinteractivitythatisallowedinFlash,buttheresearcherfoundit

hardertofindHTML5practicalwebsitesthathavebeenbuiltusinganimationheavily.

Perhapsthisisanobservationthatcantellusthetrendsinwebdesignthat

designersandusersprefer.HTML5isamorerecentdevelopment,andthedesignersthat

designwithittendtouseanimationsmoresubtlydespitethefactthatitiscapable.Manyof

theseFlashmadewebsitesshowcasedtheinteractivitytheywerecapableof.Fromthe

websitesgiven,mostoftheinterviewee’scommentedontheinteractivityontheFlash

websitesstatingthatthesoundeffectsmayhavebeen“toomuch”and“lotsofspinning”,or

thattheanimations“gave(them)aheadache”.Althoughmostrespondedwiththatsame

response,acouplefewoftheinterviewee’sappreciatedthefactthattheFlashinteractive

websiteswerenontraditionalandfoundtheanimationsandsoundsentertaining.

Mobile Capability 

‐29‐

Mobileusewasalsooneofthequestionswheretheresultswereveryconsistant,

andHTML5didhavethestronghandinthissituation.Oneofthefirstthingstonoteisthat

notallmobiledevicessupportFlash.Forthosewhodidnothaveaphonethatsupported

flash,thewebsiteturnedintoplaintext,andthedesignwascompletelydismantled,making

thewebsitealmostcompletelyunusable.Outofthepeoplethatwereinterviewed,there

wasaselectfewwhowereabletoviewtheFlashwebsiteontheirphoneinandseeitinthe

exactsamedesignthatwasontheweb.Althoughthewebsiteremainedunchangedontheir

smartphone,itwasobviouslynotdesignedtobeusedonamobiledeviceandnot

controllable.EachoftheFlashwebsiteswereconsideredunusable.

TheHTML5websitesontheotherhanddidworkonthemobilephonessuccessfully.

Somedesignersfailedtomaketheirwebsitesmobilefriendlywhichwasnotedbythe

interviewees,butthosewhodidwerenoticedandapplaudedforconvenience.Othersmade

theappropriatechangestomaketheirwebsitecompletelymobilefriendlyasinthe

interfaceanddesignwerechangedfortheuseonamobilephoneratherthanacomputer

screen.Theuseofbiggerbuttonsandasimplerinterfaceiswhathelpedmakethewebsite

moremobilefriendly.

Eachoftheintervieweeswereasked“Howimportantisittoyouthatawebsitebe

mobilefriendly,andwhy?”Onascalefrom1‐10,with10beingthehighest,the

intervieweesratedtheimportancefromalevelof6to10,mostlyinthehigherrange.Here

isananswerfromAlyssaChow,a22yearoldandwhatherthoughtswereaboutthetopic.

Duetotheheightenedaccessibilityofsmartphones,Ibelievethatitisimperative

thatcompaniesinvestinR&Dtoextendtheirwebsitessothattheyareuser‐friendly

‐30‐

onmobilephones.Especiallywiththecurrenttechno‐generationthatweare,Ithink

thatpeoplearebeginningtoscrutinizethelayoutsandaccessibilityofwebsiteson

theirphonestoagreaterdegreebecauseofthemanymobile‐friendlywebsitesthat

areinexistencealready.Forinstance,ifyouhadthechoicetoshoponline,you

wouldbemuchmorelikelytoviewawebsitethatismobilefriendlythanonethatis

notbecausetheefficiencyofthetimeyouspendonyourmobiledevicemakesit

moredesirabletousethemobilefriendlywebsite.Forthesakeofbusiness,itwould

beprudentofcompaniestorecognizethatthemobile‐friendlinessoftheirwebsites

couldbeabigfactorintheircontinued—ordiscontinued—success.

Manyoftheotherpeoplewhowereaskedthesamequestionrespondedinthesame

fashion,statingthat“Iusemysmartphonemorethanmylaptopanditdefinitelyhelps

havingawebsitethatismobilefriendly.”Manyothersnotedthefactthatmobilephones

anddeviceshavebecomemoreprevalentinsocietytoday,andwithsomanypeopleusing

smartphonesnowitisimportantthatwebsitesbegearedtowardsthesemobileusersin

ordertobesuccessful.

Summary 

Throughtheuserspointofviewtheresearcherwasabletoidentifyseveralofthe

trendsinwebdesignthatusersexpect.Comparingeachofthedifferenttypesofwebsitesit

wasapparentthatslowloadingspeedwasnotacceptable,interactivityandgooddesignis

expected,andthatbeingabletousetheinternetonamobiledeviceisveryimportant.The

researcherisabletodrawtheconclusionsfromtheseresultsthatHTML5wastheusers

pickforthissurvey.

‐31‐

Chapter 5 

Conclusions 

Technologyisconstantlychanging,thatisagivenfact.Whatisoverlookedisthat

technologyinallformsischanging,andforthisresearch,eachofthesechangesaffectone

another.Relianceonthewebisincreasingforallneeds,andthetechnologyweusetheweb

onisgrowingrapidlyinbothsoftwareandhardware.Thesizesofourscreenshavebecome

smaller,andthecodinghasgrownmorecomplex.Whatcomeswiththisgrowthismore

options.Everythingwewantcanbefulfilledwithafewlinesofcode.Convenienceis

literallyatourfingertipsandweareabletocontrolthewebthroughthemobiledevices

thatwecarryonaregularbasis.

HTML5isarecentdevelopmentfromthepastfewyearsthatisstillbeingdeveloped

toturnintoanewindustrystandardofcreatingwebsites.Thiscodehasthepowerto

createinteractivewebsitesinasimplermanner,andperformmuchmoretasksthanits

previousversionwascapableof.Thequestiontobeansweredthroughthisresearchwasto

determinewhetherthecapabilityofHTML5wouldeventuallyreplacetheseprogramsthat

completethesetaskscurrently(asidefromHTML4whichisassumed),thisbeingAdobe 

Flash.

Afterconductingresearchandgatheringdatafromexperimentation,theresearcher

hasfoundinformationtoanswertheprecedingquestion,butnotinayesornofashion.

Itisevidentthatsocietytodaysimplyexpectsmore.Withnewtechnologies

constantlycomingout,societyautomaticallyexpectsafewgivens.Fastisneverfastenough,

convenienceisamustbecausewealreadyhavesomuchdoneforsocietybytechnology

‐32‐

already,andgooddesigniswhatsocietyjudgeseachotherby.HTML5hashelpedtheweb

designindustryfulfilltheseneedsandexpectations.HTML5provideseaseofuseforthe

designerwithitssimpletags.Itprovidestheoptiontoperforminteractivityandgood

designthroughpurelycodecausingpagestoloadfaster.Thecodeisalsorecognizedby

mobiledevicesandcanbeadjustedtofitanysizescreeninagraphicallypleasingmanner.

Allofwhichcanbeperformedwithoutanexternalplugin.Ontheotherhand,AdobeFlash

hasbeenperformingthesetasksforthewebforthepastseveralyears.Ithasprovideda

placetowebdesignerstobeabletobemoreinnovativeandbringthewebtolifethrough

animationandinteractivity.

Throughresearchwehavefoundthatbothmethodsofdesigningforthewebhave

theirdownsides.HTML5hasnotbeencompletelydevelopedandfoundsupportinall

browsersisaproblemforthosewhoarenotuptodatewiththelatestInternetbrowsers.

MobiledevicesdonotsupportFlashsothisisaproblemformobileuserswhoview

websitesontheweb.

Flashhasshownitscapabilityinthewebdesignindustryandyearsagoopeneda

newlighttowebdesignandofferedanewwayoflookingattheweb.Withtherecent

developmentofHTML5,Flashhasbeguntoloserelevanceinthisparticularindustry.

HTML5isstillintheprocessofdevelopment,andtherestillbeingyearsbeforeitisfully

acceptedthroughallbrowsersorthosewhouseolderbrowsersupdatethemselves,soit

willnotbeabletocompletelyreplaceFlashanytimesoon.Flashpluginsarestillbeingused

andareoneverycomputertoaidviewers.WhatmaymakeFlashbegintodeclineand

slowlylosesupporttodayinthewebdesignindustryisitslackofsupportformobile

devicesbecauseofhowmanypeoplerelyonthemobileweb.

‐33‐

HTML5hasproventhatitcanperformalotofwhatFlashwasmadetodoforthe

webdesignindustry,soperhapsyes,maybeonedayHTML5mightreplaceFlashintheweb

designworld.ThiswouldbeonlywhenHTML5hasbeencompletelysuccessfully

developedandimplementedintoeverywebbrowserbeingused.Keepinmindthatall

thoughFlashmaybedisappearingfortheweb,itwillsurelynotdisappearfromtheworld.

Flashhasmanyotherpurposesoutsideofwebdesignincludinganimationandvideogame

design,andwillbecontinuedtobeusedintheseotherindustries.

‐34‐

Appendix A 

Pleasepickonewebsitefromeachlistabove.

Whichwebsitesdidyoupic?

Take a moment to browse through the two websites that you chose.  

Do not be concerned with the content or company of the website, the purpose of this survey is for you to look around and get a feel for the interactivity, and design of the website. Please answer the following questions below pertaining to each. 

Explainyourexperiencewiththefollowingcategories.Pleasebespecificonyourexperience.

Navigation

LoadingSpeed

Design

Interactivity

Othernotes?

List#1 List#2

http://zhc.com.au/http://www.blacktie.es/http://doubleleft.com/http://www.wildrhodyseafood.com/

http://www.fogliaumberto.it/#/splash/http://www.trendypix.com/http://hrnetworking.be/http://www.insightopticians.co.uk/#/aboutus/

‐35‐

Which website did you prefer, and why?  

What are some things that you liked about these websites? 

What are some things that you didn’t like about these websites? 

Please open each of the websites on your mobile phone. 

Didthewebsitesappearanydifferently?Listsomeobservations

Doesitinterferewithyourusability?

Onascaleof1‐10(1beingtheleastimportant)howimportantisittoyouthatawebsitebemobilefriendly?Andwhy?

‐36‐

Appendix B 

1. Howlonghaveyouworkedinthewebdesignindustry?

2. Whattypeofcustomersorcompaniesdoyoudesignfor?

3. Whatmethodandprogramsdoyouprimarilyusetobuildthewebsitesyoudesign?

Pleasebespecific

4. Whatarethebenefitsofyourprimarymethodofwebdeveloping?

5. Whataresomeobstaclesthatyoumightfaceusingthismethod?

6. Whatdoyouthinkaresomekeyfactorstocreatinganeffectivewebsite?

7. Howdomobiledevicesortabletsaffectthewayyoudevelopyourwebsite?

8. DoyouhaveexperienceusingHTML5?WhatareyourthoughtsaboutHTML5?

9. Howdomobiledevicesortabletsaffectthewayyoudevelopyourwebsite?

10. DoyouhaveexperienceusingHTML5?WhatareyourthoughtsaboutHTML5?

11. DoyouhaveexperiencedevelopingwebsitesusingFlash?Thoughts?

12. DoyoubelievethatHTML5maysomedayreplaceFlashinthewebdesignindustry?

Whyorwhynot?

Interviewee’s:  

KevinBlack–CoutoSolutions,Web Developer

WyethStiles–InflightStudio,Interactive Producer

KevinLuttrell–NiteOwlStudio,Owner

‐37‐

References 

Boeri,R.(2011,December).WillHTML5EdgeOutFlash?.Econtent,34(10),39.

Grensing‐Pophal,L.(2011).HTML5.Econtent,34(2),10‐12

Jobs,S.(2010).ThoughtsonFlash(Applewebsite).Retrievedfrom

http://www.apple.com/hotnews/thoughts‐on‐flash/

MarkW.,S.,&USA,T.(2011).AdobeendsdevelopmentofFlashformobiledevices.

USA Today.

Moren,D.(2012).AdobeCansMobileFlash.Macworld.29(2),26.

Ozer,J.(2010).HerecomesHTML5—Shouldwecare?.Eventdv,23(4),48.

Pachal,P.(2011).DoesAdobeEdgeSignaltheEndofFlash?.PC Magazine, 30(9),1‐15.

Schiller,S.(2012).IsFlashDeadYet?(Website).Retrievedfromhttp://isflashdeadyet.com/

Taft,D.K.(2011).AdobeCommitstobothFlashandHTML5.Eweek,28(17),16‐18.

WhatHTML5WillChange.(2010).Technology Review,113(6),51‐53