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Hashtags are an essential part of social media which creates incentives for people to categorize their posts and makes a great way for users looking for posts on the same topic to find content. This presentation shows importance of hashtags in social media..
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Importance of Hashtags
in Social Media
Tweets with hashtags get 2X more
engagement than without
hashtags
17%
21%
55%
25%
40%
Drops engagement by the use of more than 2 hashtags
Higher engagement by the use of 1-2 hashtags
Retweeted on tweets with 1 or more hashtags
Of tweets without hashtags get retweets
Of tweets with hashtags get retweet
Post with # : 0.80% median viral per fan
Post without # : 1.30% median viral per fan
As time went on...
593 avg. interactions per post
416 avg. interactions per post
307 avg. interactions per post
188 avg. interactions per post
1-2 #
3-5 #
6-10 #
10+ #
On Google+, automatically hashtags are given based on posts’ content and allow to edit or add own hashtags
Add #s in comments & posts as well. Double opportunities!!!
Automatically built up in Google searches
Get normal search results & a sidebar of relevant Google+ posts in hashtag search
Interactions are highest on Instagram posts with 11+ hashtags
0 Hashtags
18% interactions
per 1k followers
1 Hashtag
29% interactions
per 1k followers
2 Hashtags
41% interactions
per 1k followers
3 Hashtags
33% interactions
per 1k followers
4 Hashtags
31% interactions
per 1k followers
5 Hashtags
43% interactions
per 1k followers
6 Hashtags
33% interactions
per 1k followers
7 Hashtags
30% interactions
per 1k followers
8 Hashtags
39.5% interactions
per 1k followers
9 Hashtags
49.5% interactions
per 1k followers
10 Hashtags
22% interactions
per 1k followers
11 Hashtags
79.5% interactions
per 1k followers
Conceptualized & Design By
3i InfoCom
Phone : +4402032394636
Email : [email protected]
Website : www.3iinfo.co.uk Source : www.searchenginejournal.com
