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Hypertension (high blood pressure)
The road to good health
22406CAEENABC 7/11
Month 1: High blood pressure 101
Month 2: Are you at risk for high blood pressure?
Month 3: Lifestyle change can do you good
Month 4: Let’s keep it simple
Month 5: Keeping a handle on high blood pressure
Month 6: We’ve only just begun
Table of contents
Dear Employer,Taking an active role in the health of your employees is a noble task with so many benefits. Healthy employees enjoy better quality of life, which means your workplace environment is positive and productive – and that helps your bottom line. Good health is good for everyone.
Did you know that one in three adults in the U.S. have high blood pressure? People often don’t know they have it because it doesn’t have its own symptoms. Bigger health problems like heart attacks or kidney disease arise when people have had high blood pressure for a long time and don’t manage it.1 In 2010, high blood pressure cost the United States $76.6 billion in health care services, medications and missed days of work.2
We are sending you this high blood pressure awareness campaign kit to support you as you help your employees with high blood pressure. Unmanaged, this condition can significantly affect your employees physically, emotionally and financially. You can help them by creating awareness about high blood pressure, how you get it and how you control it.
Within this kit you’ll find a month-by-month plan that includes:
} Materials to inform your employees about high blood pressure
} Helpful tips for preventing high blood pressure and managing the effects of it
} Information on the special programs and services we offer for those with high blood pressure (ConditionCare and 24/7 NurseLine)
} Events or activities you can do to engage your employees on the path to good health
The first step is to let your employees know about the campaign. Click here for wording you can use in an email or a letter to introduce the campaign to your workforce.
Next, use the tools provided in this kit to launch an informative, interactive campaign to help change behaviors in your employees – for their benefit and yours. Here’s what we’ve provided for each month:
} Day 1: Send the introductory email or letter explaining the materials and activities for the month. Print posters and hang them around your offices.
} Week 1: Send the educational article by email or distribute hard copies. If it suits you, put this article in a newsletter you are publishing that month.
} Week 2: Print the next poster and hang it around your offices. Or, send the PDF to your employees by email including the links to the video and podcast.
} Week 3: Distribute the flier or poster inviting Anthem members to join ConditionCare or use the 24/7 NurseLine. (Send this PDF in an email or print it out and post it around your offices.)
} Week 4: Sum up the month with an interactive fun activity or an email/letter encouraging your employees to visit anthem.com/ca and load up on great resources for those concerned about high blood pressure.
We know this kit can be a helpful roadmap as you take your employees on a journey toward good health.
1 National Heart Lung and Blood Institute website: What is high blood pressure? (July 2011): nhlbi.nih.gov/health/health-topics/topics/hbp/. 2 Centers for Disease Control and Prevention website: High blood pressure facts (July 2011): cdc.gov/bloodpressure/facts.htm.
Month 1 High blood pressure 101
Resources for month 1
Email or letter for employees (next page)This introduces the campaign to your employees and explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in
an email or a letter, or whatever format works best for you.
Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:
} High blood pressure basics
PosterPrint this poster and place it around your company’s building:
} Easing the pressure
24/7 NurseLineThis flier invites your employees to use the 24/7 NurseLine. Any time day or night, Anthem members may call the toll-free phone number and talk to a registered nurse about any health topic, including high blood pressure. This is especially helpful in urgent or emergency situations. They also can listen to audio topics on hundreds of health conditions. You can email this PDF or print it and post it around your office.
} 24/7 NurseLine
Online resourcesEncourage your employees to visit anthem.com/ca and load up on great resources for those
who are concerned about high blood pressure.
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Under “Conditions,” click “All Conditions.”
6. Under the letter “H,” click “Hypertension (High Blood Pressure).”
7. Check out the questions and answers, and read some of the articles under “Overview.”
Month 1: High blood pressure 101
Dear <INSERT COMPANY NAME> Employee,
We realize that everyone has a different path to health. We’re here to help you take that first step on your journey to good health. We’ll give you the tools and information you need.
One of the more common health problems today is high blood pressure. You probably know someone who has high blood pressure. It could be your spouse, someone in your family or a friend. Or, maybe you’re dealing with high blood pressure yourself or think you might be at risk.
New program to help those with high blood pressure
If you or a loved one has high blood pressure, we have some help for you! We are introducing a new six-month program to help you learn more about high blood pressure and take steps to control it.
Are you ready to make a few healthy changes? You don’t have to tackle high blood pressure all at once, or all by yourself. Make small changes, a few at a time and you’ll be surprised at what a difference it can make in your life.
Here’s how it will work
For the next six months, we’ll be giving you information and resources that you can use to learn about high blood pressure and how to manage it.
For this first month, you can learn more about:
} High blood pressure basics
Want to send this email to your employees? Just click here to copy the content.
Find out even more at anthem.com/ca
It’s simple, just follow these steps:
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Under “Conditions,” click “All Conditions.”
6. Under the letter “H,” click “Hypertension (High Blood Pressure).”
7. Check out the questions and answers, and read some of the articles under “Overview.”
Need more help?If you have a concern or a question about high blood pressure, Anthem can give you some extra help. It’s called the 24/7 NurseLine. Anthem members can call the toll-free phone number, XXX-XXX-XXXX, any time day or night and talk to a registered nurse. It can be your first step on the road to your best health.
Month 2Are you at risk for high blood pressure?
Resources for month 2
Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.
Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:
} High blood pressure overview
PosterPrint this poster and place it around your company’s building:
} Pass (on) the salt
ConditionCare: high blood pressureThis poster invites your employees to join the ConditionCare program. You can email this PDF or print it and post it around your office.
} ConditionCare: hypertension
Online resourcesEncourage your employees to visit anthem.com/ca and load up on great resources for those who are concerned about high blood pressure.
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Under “Conditions,” click “All Conditions.”
6. Under the letter “H,” click “Hypertension (High Blood Pressure).”
7. Check out the questions and answers, and read more articles under “Overview.”
Month 2: Are you at risk for high blood pressure?
Dear <INSERT COMPANY NAME> Employee,
Does high blood pressure run in your family? Are you overweight or do you eat a lot of salt or salty foods? If so, you may be at risk for high blood pressure.
You can find out more about factors that can increase your risk for high blood pressure by reading “High blood pressure overview.”
If you know that you have high blood pressure, it’s time to take that first step to manage it. We know that it can be hard to change old habits. It’s against human nature. But it’s well worth it.
Learn more by checking out “Pass (on) the salt.”
You can find out more about high blood pressure at anthem.com/caTo get more information, just follow these steps:
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Under “Conditions,” click “All Conditions.”
6. Under the letter “H,” click “Hypertension (High Blood Pressure).”
7. Check out the questions and answers, and read more articles under “Overview.”
Want to send this email to your employees? Just click here to copy the content.
Need more help?If you’re struggling with high blood pressure, Anthem can give you some extra help. It’s called ConditionCare and it’s a special program for Anthem members with high blood pressure.
To find out more and to enroll, call XXX-XXX-XXXX any time of the day or night. It can be your first step on the road to your best health.
Month 3 Lifestyle change can do you good
Resources for month 3
Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.
Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:
} High blood pressure and you
MultimediaSend the link to this health topic video to your employees by email:
} What is hypertension? (link to video)
} What is hypertension? (downloadable file)
24/7 NurseLineThis flier invites your employees to use the 24/7 NurseLine. Any time day or night, Anthem members may call the toll-free phone number and talk to a registered nurse about any health topic including high blood pressure. This is especially helpful in urgent or emergency situations. They also can listen to audio topics on hundreds of health conditions. You can email this PDF or print it and post it around your office.
} 24/7 NurseLine
Special activitySet up a lunch and learn to introduce your employees to programs that promote a healthy lifestyle and help people change bad habits. Lunch and learns can be done in a conference room or at the computer using meeting software.
Your employees could provide their own useful tools and tips for healthful living. You can encourage Anthem members to sign up for one of our lifestyle improvement programs.
} Lifestyle improvement programs
Month 3: Lifestyle change can do you good
Dear <INSERT COMPANY NAME> Employee,
This month we’d like to gather around the lunch table and encourage each other to make a small lifestyle change toward our best health.
We’ve planned a lunch and learn for [INSERT DAY AND MONTH], so mark your calendar. What’s a “lunch and learn,” you ask? We all bring a brown bag lunch and share our tools and tips for healthy living. We’ll also have information available on programs you can join to inspire your lifestyle change.
These programs can help all of us improve our health but if you or a loved one has high blood pressure, you will surely learn some valuable tips for controlling it.
What changes will help high blood pressure?As you get ready for the lunch and learn, let’s take a moment to learn more about high blood pressure and how to manage it.
Check out the article “High blood pressure overview.” You can also watch the video “What is hypertension?”
} What is hypertension? (link to video)
} What is hypertension? (downloadable file)
Want to send this email to your employees? Just click here to copy the content.
Need more help?If you have a concern or a question about high blood pressure, Anthem can give you some extra help. It’s called the 24/7 NurseLine. Anthem members can call the toll-free phone number, XXX-XXX-XXXX, any time day or night and talk to a registered nurse. It can be your first step on the road to your best health.
Month 4Let’s keep it simple
Resources for month 4
Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.
Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:
} Walking cuts blood pressure
PosterPrint this poster and place it around your company’s building:
} Be sneaky to prevent heart disease
ConditionCare: high blood pressureThis poster invites your employees to join the ConditionCare program. You can email this PDF or print it and post it around your office.
} ConditionCare: hypertension
Online resourcesEncourage your employees to visit anthem.com/ca and load up on great resources for those who are concerned about high blood pressure.
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Under “Conditions,” click “All Conditions.”
6. Under the letter “H,” click “Hypertension (High Blood Pressure).”
7. Check out the questions and answers, and read more articles under “Overview.”
Month 4: Let’s keep it simple
Dear <INSERT COMPANY NAME> Employee,
By now, you’ve probably figured out that you can make simple changes and help manage your high blood pressure. Taking a few small steps (literally) can add up to big rewards like a healthier heart, more energy and lower cholesterol.
Check out the article “Walking cuts blood pressure” and step out against high blood pressure.
You can find out more about high blood pressure at anthem.com/caTo get more information, just follow these steps:
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Under “Conditions,” click “All Conditions.”
6. Under the letter “H,” click “Hypertension (High Blood Pressure).”
7. Check out the questions and answers, and read more articles under “Overview.”
Want to send this email to your employees? Just click here to copy the content.
Need more help?If you’re struggling with high blood pressure, Anthem can give you some extra help. It’s called ConditionCare and it’s a special program for Anthem members with high blood pressure.
To find out more and to enroll, call XXX-XXX-XXXX any time of the day or night. It can be your first step on the road to your best health.
Month 5 Keeping a handle on high blood pressure
Resources for month 5
Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.
Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:
} Your guide to lowering blood pressure
MultimediaSend the link to this health topic video to your employees by email:
} Controlling hypertension (link to video)
} Controlling hypertension (downloadable file)
24/7 NurseLineThis flier invites your employees to use the 24/7 NurseLine. Any time day or night, Anthem members may call the toll-free phone number and talk to a registered nurse about any health topic including high blood pressure. This is especially helpful in urgent or emergency situations. They also can listen to audio topics on hundreds of health conditions. You can email this PDF or print it and post it around your office.
} 24/7 NurseLine
Online resourcesEncourage your employees to visit anthem.com/ca and load up on great resources for those who are concerned about high blood pressure.
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Under “Conditions,” click “All Conditions.”
6. Under the letter “H,” click “Hypertension (High Blood Pressure).”
7. Check out the questions and answers, and read more articles under “Overview.”
Month 5: Keeping a handle on high blood pressure
Dear <INSERT COMPANY NAME> Employee,
Your good health is up to you. You can make your own health the number one priority in your life and you should because you really are worth it.
If you have high blood pressure, learn how to manage it (or maybe get rid of it) so you can enjoy your life even more.
For the readers in the group, you will find great information in the booklet, “Your guide to lowering blood pressure.” Media hounds can watch the video “Controlling hypertension.”
} Controlling hypertension (link to video)
} Controlling hypertension (downloadable file)
Find out even more at anthem.com/caIt’s simple, just follow these steps:
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Under “Conditions,” click “All Conditions.”
6. Under the letter “H,” click “Hypertension (High Blood Pressure).”
7. Check out the questions and answers, and read more articles under “Overview.”
Want to send this email to your employees? Just click here to copy the content.
Need more help?If you have a concern or a question about high blood pressure, Anthem can give you some extra help. It’s called the 24/7 NurseLine. Anthem members can call the toll-free phone number, XXX-XXX-XXXX, any time day or night and talk to a registered nurse. It can be your first step on the road to your best health.
Month 6 We’ve only just begun
Resources for month 6
Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.
Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:
} Exercise and high blood pressure
PosterPrint this poster and place it around your company’s building:
} Go outside and play
ConditionCare: high blood pressureThis poster invites your employees to join the ConditionCare program. You can email this PDF or print it and post it around your office.
} ConditionCare: hypertension
Special activity (next page)Test your employees’ knowledge of high blood pressure and consider offering a prize for the person who answers all of the questions correctly first.
Month 6: We’ve only just begun
Dear <INSERT COMPANY NAME> Employee,
Can you believe that six months have already passed since we started the “Road to good health” high blood pressure awareness program? We hope that you’ve learned some important information about high blood pressure and made some small steps to health.
We want you to continue on your road to health. This is just a start.
As a refresher, try your hand at this quick quiz. [OPTIONAL COPY] If you are the first person to answer all of the questions correctly, you’ll win a prize.
High blood pressure quiz(Note: Questions based on articles; however, different questions can be used. Answers are c, a, c, d and d.)
1. Blood pressure consists of two numbers:a. High and lowb. Above 100 and below 100c. Systolic and diastolicd. None of the above
2. Adults should have a blood pressure of less than:a. 120/80b. 110/65c. 135/90d. None of the above
3. What is another name for high blood pressure?a. Blood tensionb. Artery pressurec. Hypertensiond. All of the above
Want to send this email to your employees? Just click here to copy the content.
4. What health problems can high blood pressure cause?a. Heart attackb. Kidney failurec. Stroked. All of the above
5. How can you manage high blood pressure?a. Exercise some every dayb. Eat less saltc. Lose weightd. All of the above
Need more help?If you’re struggling with high blood pressure, Anthem can give you some extra help. It’s called ConditionCare and it’s a special program for Anthem members with high blood pressure.
To find out more and to enroll, call XXX-XXX-XXXX any time of the day or night. It can be your first step on the road to your best health.
Anthem Blue Cross is the trade name of Blue Cross of California. Independent licensee of the Blue Cross Association. ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross name and symbol are registered marks of the Blue Cross Association.
