The rise of wellness tourism

Wellness- noun (’wel-nes): The active pursuit of activities, choices, and lifestyles that lead to a state of holistic health (Global Wellness Institute)

(Harpers Bazaar)

The world’s top wellness experiences

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Just as it’s beginning to change the way we travel, wellness is likely to have an effect on many other areas of consumer spending. Capitalising on trends like this is key to driving your business forward, and at Ikano Insight, we have the expertise to help you make sense of them.

Nature and nurture

Taking the path-less-travelled is good for us and the industry. Escaping into nature, such as on a Japanese-inspired ‘forest bathing’ trip, helps combat over-tourism and boosts wellbeing.

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Széchenyi Spa, Budapest, Hungary

Arabian baths experience at Hammam Al Ándalus, Granada, Spain

Golden Circle & Secret Lagoon day trip, Reykjavik, Iceland

Spa day at Termas de Cacheuta, Mendoza, Argentina

Wai-O-Tapu thermal, Rotorua, New Zealand

Beyond experience, towards transformation

Wellness tourism takes the ‘experience’ economy one

step further. It’s not enough to simply experience a

destination, consumers want an improved self as a result of

time spent there.

(Skift)

Going solo

Many wellness tourists prefer to go it alone. A survey by the

Wellness Tourism Association (WTA) found that 25% of respondents reported a

preference for solo wellness travel.(Insights)

(Regenerative Travel)

All in the mind

Tourists under 40 are especially keen to

focus on mental wellbeing when taking

a spa break. 58% would prefer wellness service offers included

in package prices.

(Wellness Hotels & Resorts)

Urban oasis

Wellness and sustainability should go

hand-in-hand. As consumers look to

manage their carbon footprints, experts predict

an increase in more accessible, city-based

wellness retreats. . (Well & Good)