1© 2015 The MathWorks, Inc.

The Rise of Engineering-Driven

Analytics

Jason Ghidella, PhD.

Senior Manager, Design Automation

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The Rise of Engineering-Driven Analytics

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The Rise of Engineering-Driven Analytics

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Descriptive & Diagnostic

Predictive

Prescriptive

Apply robust, statistically-motivated methods to data produced from complex systems to

understand what has happened and why,

predict what will happen, and

suggest decisions or actions.

Past Future

Analysis AnalyticsData

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Descriptive & Diagnostic

Predictive

PrescriptiveDecisionSupport

DecisionAutomation

Limited

users, scope

& technology

Pervasive

users, scope,

& technology

Analytics are now pervasiveApply robust, statistically-motivated methods to data produced from complex systems to

understand what has happened and why,

predict what will happen, and

suggest decisions or actions. DecisionSupport

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Big Data Compute Power Machine Learning

We have data• Engineering

• Business

• Transactional

We have compute• Desktop

Multicore, GPU

• Clusters

• Cloud computing

We know how• Neural Networks• Classification

• Clustering

• Regression

• …and much more…

Analytics are pervasive – Why Now?

What’s New in MATLAB and

Simulink

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The Rise of Engineering-Driven Analytics

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Example – ScaniaAutomatic emergency braking using sensor fusion and analytics

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Model-Based Design and Machine Learning Combined

Vehicle logs of video and radar data

Machine

learning to develop

fusion

algorithms

for situation

detection

Predictive Model deployed on vehicle

Keynote: Speed of

Development: The Future

of Machine Building

Model Based Designto simulate, test and

perfect the application

80 TB of data

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Transactions

Keystroke logs

Geolocation

Social profile

Sensor

Images

Audio

Video

Using now

Planned

Source: Gartner Big Data Industry Insights, March 2016

Engineering Data

Business Data

Level of Industry / User Adoption

Consider the Data in Data Analytics

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Architecture of an analytics system

Data from

business

systems

Data from instruments

and connected systems

Analyticsand Machine

Learning

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Architecture of an analytics system

Data from

business

systems

Data from instruments

and connected systems

Analyticsand Machine

Learning

Predictive Model deployed in smart systems

using Model-Based Design

Predictive Model deployed on cloud and

business systems

MATLAB & Simulink Integrates in

Embedded Systems and

Enterprise IT Workflows

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Example – BuildingIQAdaptive building energy management

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25% cost

reduction

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Real-time, closed-loop optimization algorithms

Predictive Model deployed on cloud with client system

and real-time data feeds

DATA - Billions of data points:Physics, energy cost, power, internal temperatures,

ambient temperatures, ambient humidity, building

operation schedule, comfort bounds, etc.

Weather

Feeds

Current energy

costs & demand

Analytics and

Machine Learning

plus system identification,

control theory & more

MATLAB Toolboxes Just Work –

and work together!

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We could rapidly translate our

prototypes into production

algorithms that deal reliably

with real-world noise and

uncertaintyBorislav Savkovic, BuildingIQ

Why MATLAB?

Robust numerical algorithms

Extensive visualization and analytics tools

Industry-robust and reliable mathematical

optimization routines

Good object-oriented framework

Ability to interface with Java (for backend work)

Running MATLAB in the cloud in production

Unit-testing framework

MATLAB Impeccable Numerics

for Trusted ResultsWhy MATLAB?

Robust numerical algorithms

Industry-robust and reliable mathematical

optimization routines

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We could rapidly translate our

prototypes into production

algorithms that deal reliably with

real-world noise and uncertaintyBorislav Savkovic, BuildingIQ

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Site makes recommendations using

Image Processing techniques on

the fashion photos

Analytics in e-commerce

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Business Data

Social profile

Geolocation

Keystroke logs

Transactions

Engineering Data

Images

Analytics in e-commerce

Predictive

Model

Offer to

Customer

IMPROVED

Use Image Processing

to add image data to the model,

improving performance

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The Rise of Engineering-Driven Analytics

Medical Devices

AeronauticsOff-highway vehiclesAutomotive

Oil & GasIndustrial Automation Clean Energy

Retail Finance Healthcare management Internet

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Sensor Data (~1 minute)

10-100 sensors/machine

Quality State (~40 minutes)

Classification using

Statistics, Machine Learning, and Neural Networks

Predictive Maintenance for polymer-based production machines

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Deployment – a MATLAB App used by machine operators

M153

Get More from Your Data

with Data Analytics

M157

State OK

State NOT OK

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The need for data scientists

Domain

expertise

Coding and

integration skills

Statistical and

mathematical

knowledge

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What they say

• Expand university programs

• Train existing analysts

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IoT open data platform for students and makers

Built-in MATLAB analysis Simulink support via Raspberry Pi

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IoT open data platform for students and makers

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Student Contestuse process control data

to improve semiconductor yields

21 teams competed

Wafer Big Data in Hadoop

MATLAB used by winning

team and 2nd place team

The Tough Fight for

One More Bit

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MATLAB lets you be your own data scientist

MATLAB & Simulink are Designed

and Documented to be Easy for

Engineers and Scientists to Use

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Example –First consumer otoscope in a mobile devicemachine learning and computer vision

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The Rise of Engineering-Driven Analytics

Be your own Data Scientist!

Big DataCompute

Power

Machine

Learning

Limited

users, scope,

& technology

Pervasive

users, scope,

& technology