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THE RIPPLE EFFECT6TH EDITION
AS AT 23RD JUNE 2020
9.7K*Total Video Views
80K*Total Share
To create awareness on the brand and product through product review
HAPPY SKIN LOTION VS DRUGSTORE FOUNDATION -
DOES IT WORK?CONCEPT
CAMPAIGN DURATION TARGET AUDIENCE1 month 1829 years old, English Speaking
MECHANIC/SOLUTION
Digital● Video product review and comparison
STORY/SUMMARY/DESCRIPTION
● Backstory of product● Comparison of product● Thoughts on product● LINK
PAST CAMPAIGN ENGLISH
Source : *Combined data from Instagram, Facebook & YouTube
51K*Total Video Views
57K*Total Engagement
Gave our listeners a free haircut as we are allowed to go to salon after MCO/CMCO are lifted
HOT QUICK CUTCONCEPT
CAMPAIGN DURATION TARGET AUDIENCE10 13 June 2020 Male Audience
MECHANIC/SOLUTION
Listeners shared their current hairstyle via Whatsapp. 30 selected winners were called and received free haircut.On Air● Promo on air
On Ground● Social media team update about the activities, interview with the
winners and also salon team.Digital● Photos of before and after haircut
STORY/SUMMARY/DESCRIPTION
● LINK● LINK● LINK● LINK
Digital● hahah
PAST CAMPAIGN MALAY
Source : *Combined data from Instagram, Facebook & YouTube
45K*Total Video Views
To appreciate all parents for their selfless commitment to children and their lifelong sacrifice towards nurturing the relationship
EXCLUSIVE INTERVIEW WITH DATIN PADUKA MARINA BINTI
MAHATHIR PARENT’S DAYCONCEPT
CAMPAIGN DURATION TARGET AUDIENCE2 Weeks 1834 years old, Chinese
MECHANIC/SOLUTION
An exclusive interview with Marina Mahathir were discussed about her relationship with her parents and the challenges as a mother and tips for first-time parents.
On Air● Promo on One FM
Digital● Video: Exclusive Interview with Marina Mahathir on social media
STORY/SUMMARY/DESCRIPTION● LINK
PAST CAMPAIGN CHINESE
Source : *Combined data from Instagram, Facebook & YouTube
19.2 MILVideo Views**
English-Speaking ( 1/1/2020 - 21/6/2020)
972KSocial Media Followers**
5.47 MIL / 950KDigital Listens***/Radio Listenership****
1.89 MIL / 1.32 MILPageviews*/Unique Pageviews*
Source: *Google Analytics, **Combined data from Facebook, Twitter, Instagram, TikTok & YouTube, ***Radioactive ,****GfK Radio Audience Measurement, Wave 2 2019
333 MILVideo Views**
Malay Youth ( 1/1/2020 - 21/6/2020)
8.83 MILSocial Media Followers**
21.45 MIL / 3.67 MILDigital Listens***/Radio Listenership****
11.68 MIL / 6.94 MILPageviews*/Unique Pageviews*
Source: *Google Analytics, **Combined data from Facebook, Twitter, Instagram, TikTok & YouTube, ***Radioactive ,****GfK Radio Audience Measurement, Wave 2 2019
13.83 MILVideo Views**
Malay Mature ( 1/1/2020 - 21/6/2020)
625KSocial Media Followers**
7.35 MIL / 365KDigital Listens***/Radio Listenership****
1.32 MIL / 867KPageviews*/Unique Pageviews*
Source: *Google Analytics, **Combined data from Facebook, Twitter, Instagram, TikTok & YouTube, ***Radioactive ,****GfK Radio Audience Measurement, Wave 2 2019
20.49 MILVideo Views**
Chinese-Speaking ( 1/1/2020 - 21/6/2020)
1.23 MILSocial Media Followers**
5.33 MIL / 771KDigital Listens***/Radio Listenership****
9.61 MIL / 7.63 MILPageviews*/Unique Pageviews*
Source: *Google Analytics, **Combined data from Facebook, Twitter, Instagram, TikTok & YouTube, ***Radioactive ,****GfK Radio Audience Measurement, Wave 2 2019
TOTAL DIGITAL LISTENS
TOTAL RADIO LISTENERSHIP
TOTAL SOCIAL MEDIA FOLLOWERS
11.66MIL**
39.60 MIL***
5.2 MIL****
387 MIL**
TOTAL VIDEO VIEWS
24.52 MIL*
TOTAL PAGEVIEWS
16.75MIL*
TOTAL UNIQUE PAGEVIEWS
Total ( 1/1/2020 - 21/6/2020)
Source: *Google Analytics, **Combined data from Facebook, Twitter, Instagram, TikTok & YouTube, ***Radioactive,****GfK Radio Audience Measurement, Wave 2 2019
IT Manager Chief
For more info, contact us
Head of Audience (Kool FM & Donna)[email protected]
Head of Audience (Hot FM, Lunaria, Thelaki)[email protected]
Head of Audience (One FM & Chapters)[email protected]
Shah
Azura Jojo
Anida Mohd TahrimGroup General Manager, Audience & Marketing
Head of Audience (Fly FM & Likely)[email protected]
Iman
