THE RIGHT INGREDIENTS

Natasha DonersonPresident/CEO,

Success Unlimited, LLC

2840 Summer Oaks, Ste 103Bartlett, TN 38134

StrategicBusinessSuccess.com901-328-8842

….FOR THE SUCCESSFUL ENTREPRENEUR

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Success Cookie Recipe

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Vision Business Plan/Strategic Plan Marketing-Sales Focus Manage Money Wisely Team

Please make sure all ingredients are present before mixing and proceeding to bake

The Strategic Mindset® Process

Reality Check…

Who am I?

How am I doing?

What changes in beliefs and behavior are needed to seek desired results?

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Why Did I Go Into Business?

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Human Nature – The Challenge

Over time, we tend to become consumed by non-essential “stuff” (clutter) – Distracted by details and low-priority, low-value activities

We waste our time and talents on the “wrong” type of work

We become so “busy being busy”, we lose sight of what is most important to us in our business.

We start to lose focus, miss opportunities, adopt bad habits, get in comfort zones, and make excuses

Clutter and lack of clarity reduce our effectiveness, productivity, income and joy

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You Are 100% Responsible

Good, bad and ugly, your business is what it is and how it is because of you – period !

You must change beliefs to change behavior You must re-engineer your mindset and escape old

habits – you must get strategic You must try new strategies and approaches You must work less “in” your business and more “on”

your business and life

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Top 5 Traps for Owners

Technical Tendencies – being a technician; working in the details of the business; working a job, not running a business

Busyness – confusing activity with accomplishment; working on low-value “stuff”; never slowing down to think & plan

Ineffective Leadership & Delegation – thinking and acting like and employee; being a doer, not a leader

Inadequate Business Systems – processes are not fully developed & documented; no operations manual

Growing Business Complexities – as the number of customers, transactions and issues grow, “pain” will follow

How Many of These Traps Are You Currently In?

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Painful Mistake

You cannot run a healthy business on just your technical expertise. Technical expertise alone is never sufficient to properly manage and grow a business. Instead:

You should focus on the entire business, not merely the technical work of the business

You should develop your leadership and management skills – work “on” your business

You should learn to leverage your people and systems

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Where Should I Focus?

What business am I in? _______________________

What should be my chief role? _________________

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What priorities should I focus on? _______________

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Strategic Business Concept

“If everything is important, then nothing is.”

-- Unknown

The Solution Starts in Your Mind

Want greater freedom, flexibility, and fulfillment? The answer is not to shift into higher gear;

it is to shift mindsets Elevate your focus, thinking and acting to a strategic level

– work “on” your business, not so much “in” it Learn to “do the right things” instead of “doing things right”

– effectiveness vs. efficiency

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What is a StrategicBusiness Owner (SBO)?

A SBO embraces leverage -- greater results with less time, effort & headaches -- works smarter, not harder

Focuses on the entire business, not just the technical work of the business

Thinks and acts like a CEO, not an employee – strategic mindset and priority management system

Develops business plans, procedures and policies Excels at leadership, not doer-ship Leverages marketing and other peoples’ talents Learns to let go – trust their people & systems

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What A SBO Is Not

Micromanager Perfectionist Control Freak Jack-of-all-trades Workaholic Dictator/screamer “I’ll Do it Myself” Martyr Hands-on Technician

A Strategic Business Owner is NOT a:

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Employee CEO/SBO

Working “in” Working “on”Tactical Strategic

Doing LeadingWork a job Build an Asset

Details Big picture

Role player Head coachReactive ProactiveTechnician ArchitectDoing things right Doing the right thingsDay-to-day Long-term viewWorking hard Working smartShift gears Shift mindset

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Results Based Environment

Create a working environment where:

Activity is not confused with accomplishment ‘Business’ is not confused with ‘Busyness’ Effectiveness (doing the right things) is valued more

than efficiency (doing things right) Action is prized over excessive analysis Results are expected, excuses not tolerated Working smarter, not harder, is the goal

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Become Strategic

Effective (doing the right things vs. doing things right)

Focused (clarity & simplicity)

Productive (achieve more in less time)

Successful and happy (a healthy balance)

Aware of your true self and situation (burn off the fog)

Strategic in your thoughts & actions (thinking more, working less)

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Driving the Success

Natasha Donerson Success Unlimited, LLC

2840 Summer Oaks, Ste 103Bartlett, TN 38134

StrategicBusinessSuccess.com901-328-8842

….of Women & Minority Entrepreneurs

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