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The Revolution Will Be Tracked, Blogged, Vlogged, Chatted, Texted, & IM’d
by Joan Van Tassel, National University
First, there was blogging
• www.raisingkaine.com
• www.dailykos.com
• www.bearingdrift.com
• www.redstate.com
Then there was vlogging (videoblogging)
Too bad it didn’t work…in 2004– 3.5” AC-powered hard drives– 1.7 GHz PCs– Slow (or non-existent) Wi-Fi– Glacially slow FTP– Expensive hosting for video– Website woes
’04 Kerry videos: http://www.roadette.com
2006: Instant Vlogging Kit
Tracking and Trackers
• All campaigns have video• A video tracker covers
every public event• Shoot candidate’s arrival,
speeches, leave-taking, and interviews with reporters.
http://www.youtube.com/watch?v=r90z0PMnKwI
Towards a Viral Video Model:The Source-Message-Channel Receiver
(SMCR Model)
The Schramm-Osgood Model-Interpersonal Comm
Schramm Model – Mass Comm
From Source to Re-Source
FEEDFORWARDFEEDFORWARD
………….... >>
Feedforward Process
• Reveals the bias of ‘source’
• Explains how memes are diffused across social networks with n-layers.
• Meme = Analogous to ‘gene,’ a meme is a unit of cultural information that is transferable from one mind to another. (R. Dawkins, 1976)
Feedforward – Stage Process Model
• Identification: Cultural recognition
• Replication: Create and recreate
• Contagion: Contact, social networking
• Uptake: View, listen, use
Feedforward – Stage Process Model
• Identification: Means of understanding
• Replication: Means of production
• Contagion: Means of distribution
• Uptake: Means of reception
Characteristics of feedforwarded content
• Replicable
• Memetic (memes)
• Personal
• Incomplete
• Imperfect
• Direct
The Lazy’s
• SNL: Chronicles of Narnia – Lazy Sundayhttp://www.nbc.com/Saturday_Night_Live/video/#mea=2921
• Lazy West Coasthttp://www.youtube.com/watch?v=YSgV4vGamzs
• Lazy Munciehttp://youtube.com/watch?v=8FUr4jNS1_k&search=
%26quot%3Blazy%20muncie%26quot%3B
• Lazy Ramadihttp://www.youtube.com/watch?v=5k3L-_Snu7k
Spinning the Debate:Spinning the Debate: Chatting, Texting and IM’ingChatting, Texting and IM’ing
A visit to the
Spin Room
(also, War Room or
Opposition Research)
Press Release WriterPress Release Writer
Point PersonPoint Person
1-Page Writer1-Page Writer
CoordinatorCoordinator(IM & SMS)(IM & SMS)
(Chat Room)(Chat Room)
(Email)(Email)
((Internet & Internet & Campaign DB)Campaign DB)
The War RoomThe War Room
________5K Reporters5K Reporters
>>