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SEPTEMBER 13, 2015 LAUNCH PLAN START STRONG . STAY STRONG.

The Restoration Place Launch Plan

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Page 1: The Restoration Place Launch Plan

SEPTEMBER 13, 2015

LAUNCH PLAN

START STRONG.

STAY STRONG.

Page 2: The Restoration Place Launch Plan

OURMISSION

We exist so that people can

belong, believe, and

become who they were

meant to be in Christ.

Page 3: The Restoration Place Launch Plan
Page 4: The Restoration Place Launch Plan

OUR PASTORS

Dexter and Genette Howard are a

ministry team, serving together as

parents of 6 growing daughters,

Pastors, Bible-teachers, authors, and

humanitarians.

The Howards have traveled

throughout Haiti, South America,

and many African nations (Nigeria,

Zambia, and Botswana) as

speakers, teachers and

humanitarians.

Their passion is planting and

nurturing life-giving churches.

They have been married for over 20

years.

Page 5: The Restoration Place Launch Plan

WHY ANOTHER CHURCH?

Over 1 million people in the

Charlotte metropolitan area have no

church affiliation.

Page 6: The Restoration Place Launch Plan

THE POWER OF A

• Life-giving churches bring hope, help, and healing to

hurting families and individuals.

• Life-giving churches strengthen the moral fiber that

make communities safe and peaceful places to live.

• Life-giving churches bridge the gap of human

differences by bringing people from all walks of life

together.

• Life-giving churches provide people a sense of purpose

and significance in life.

LIFE-GIVING CHURCH

THE LOCAL CHURCH IS THE HOPE OF

THE WORLD.

Page 7: The Restoration Place Launch Plan

PEOPLE

NEED TO…

BELONGThe Restoration Place will

provide a place for people

to connect in deep,

meaningful relationships

that will accelerate their

spiritual growth and

enhance their overall

wellbeing.

“Church is not just about membership, but

friendship.” – Unknown

Page 8: The Restoration Place Launch Plan

PEOPLE

NEED TO…

BELIEVEThe Restoration Place will

provide an atmosphere

where people can

experience deep and

intimate worship of God,

hear the Word taught with

clarity and relevance, and

grow stronger in faith.

“It’s impossible to please God apart from faith. And why? Because

anyone who wants to approach God must believe both that he exists

and that he cares enough to respond to those who seek him.”

Hebrews 11:6 MSG

Page 9: The Restoration Place Launch Plan

PEOPLE NEED TO…

BECOMEwho they were meant to be in Christ

The fact is, life hurts everyone. So much so, that people can begin to identify more with their pain than their potential.

The truth is, NO MATTER WHAT HAS HAPPENED, God has a plan to get people back on track with His original purpose for their life.

With God, it’s not too late for anyone to become the kind of person they were meant to be.

Page 10: The Restoration Place Launch Plan

RELEVANCE: We deliver God’s Word in big, bold, innovative

ways to reach people with a message that matters to them

now.

EXCELLENCE: We consistently go above & beyond to

achieve the “Wow Factor.” Our personal best honors God & draws others.

COMPASSION: We are love-driven. We go as far as we

can and stay as long as we can to help hurting people.

These values shape the “spirit” of The Restoration Place

and make our church a special place for people to

worship, grow, and reach their potential.

OUR GUIDING VALUES

Page 11: The Restoration Place Launch Plan

OUR GUIDING VALUES

POWER: We’re impact players who expect God-sized results that radically change lives. We play to win.

RELATIONSHIPS: We do life together—up close and

personal, by providing meaningful, creative ways to

connect people to God and to each other. To us, it’s all about family.

GENEROSITY: We give like there are no limits.

SERVICE: We are here to meet the needs of people. Period.

Page 12: The Restoration Place Launch Plan

OUR 7 KEYS

These are the “keys” that The Restoration Place will use to change the

world one individual, one family, and one community at a time.

WORSHIP- We will offer all-

encompassing praise and worship

opportunities that provide genuine powerful

spiritual connections with God.

SCRIPTURE- We will present relevant

teachings of the Word with real world

solutions to what matters most to people.

OUTREACH- We will model Christ’s

compassion and concern through

participation in community service projects

& partnerships.

LEADERSHIP- We will provide training,

mentoring & support services for Christ-

centered leadership development.

Page 13: The Restoration Place Launch Plan

OUR 7 KEYS

These are the “keys” that The Restoration Place will use to change the

world one individual, one family, and one community at a time.

RECOVERY- We will serve as a

resource for Christ-centered

healing & recovery programs &

support groups.

FAMILY- We will provide

relationship-building programs that

form, enhance and support natural

and spiritual families.

EDUCATION- We will serve as a

center and support resource for

faith-based instruction.

Page 14: The Restoration Place Launch Plan

WE WILL BE KNOWN FOR:

• Acceptance & unconditional love to receive people just as they are

• Family-friendly atmosphere for people to grow and serve together

• Relevant, creative & dynamic teaching of the Word of God

• Commitment to helping people discover their true identity in Christ

• Genuine, contemporary praise & worship of Christ in a Spirit-filled

atmosphere

The Restoration Place will be a multi-cultural, non-denominational Christ-

centered church dedicated to transforming lives in the Carolinas through

the power of Jesus Christ, His Word and His Spirit.

OUR STYLE

We believe that our style will meet real needs in the lives of people, and enrich the

spiritual landscape of the Charlotte region.

Page 15: The Restoration Place Launch Plan

OUR AFFILIATIONSSPIRITUAL COVERING:

Bishop Steve Houpe, Founder & Senior Pastor of Harvest Church of Kansas City, MO/ Founder of Covenant Alliance of Ministries

CHAMPIONS NETWORK OF CHURCHES: Founded by Pastor Joel Osteen

Lakewood Church, Houston, TX

BETHANY NETWORK: Founded by Pastor Larry Stockstill

Bethany Church, Baton Rouge, LA

ASSOCIATION OF RELATED CHURCHES:

Church planting organization

Page 16: The Restoration Place Launch Plan

ENDORSEMENTSWe look forward with excitement and anticipation to see what

The Lord is going to do with Pastors Dexter and Genette Howard

as they launch what is sure to be a great venture in the greater

Charlotte area.

Our confident and joyful expectation is based both upon our

relationship, and our observation of their uncompromising

character and commitment, and their cutting-edge creativity

over a period of nearly twenty years.

During that period they have not only built a solid marriage and

family, and exemplary reputation throughout the Body of Christ,

but they built a thriving, culturally diverse, impactful ministry in

Northwest Arkansas that is second to none.

My wife and I wholeheartedly bless, endorse and support the

ministry efforts of Pastors Dexter and Genette, and prayerfully

entreat those in the Greater Charlotte area to embrace, receive

and prepare to be blessed by what God is going to do through

THE RESTORATION PLACE!

Bishop Silas Johnson

Senior Pastor

Full Counsel Ministries

Little Rock, AR

Page 17: The Restoration Place Launch Plan

ENDORSEMENTS

Apostle Todd Murner

Senior Pastor

The Rock of

Northwest Arkansas

When searching for a church to equip you and your

family to operate by God’s Word and Spirit, you are

undoubtedly looking for a safe place that feels like

home. Well, your search is over! Pastor Dexter and

Genette Howard are establishing such a place for you

and your family to flourish and thrive in the Kingdom of

Christ.

Having known Pastor Dexter and Genette for over twelve

years as fellow ministers and, more importantly, close

friends, I can assure you that you are receiving God’s very

best. Their marriage and family serves as a model for the

body of Christ; their character tested and proven worthy

of your trust and confidence to move upward and

onward in your desire for spiritual development.

Page 18: The Restoration Place Launch Plan

ENDORSEMENTS

Bishop George Davis

Senior Pastor

George Davis Ministries

and Impact Church

I am very pleased to stand alongside Pastor Dexter

and his wife, Genette, as laborers in the Kingdom of

God. I strongly believe in what they are doing and

the impact their ministry has had in the lives of the

people of Northwest Arkansas. They are people of

integrity and character, not only in the pulpit, but

they have also been prosperous in their home lives

as witnessed by their phenomenal child-rearing. I

am in great expectation of the greater work to be

done in the Carolinas by this man and woman of

God. I believe their love of God and zeal for the

work of God will touch the masses.

Page 19: The Restoration Place Launch Plan

OUR TARGET MARKET

Multi-cultural families who are

new to the Charlotte area,

lukewarm in their faith, and

hurting in their lives.

Page 20: The Restoration Place Launch Plan

OUR APPROACH

Our vision is to start a Restoration movement throughout the world.

ONE INDIVIDUAL, ONE FAMILY, ONE COMMUNITY AT A TIME.

TO SPIRITUAL AND NUMERICAL GROWTH

WE WILL ENCOURAGE EACH ONE TO:

①WORSHIP- Spend daily time in the Word and weekly

time in corporate worship to grow

② CONNECT- Attend one-time Restoration Orientation,

Small Group Studies, and a Weekend Encounter

Retreat

③ SERVE- Use your gifts on a Dream Team

④ GIVE- Support with your finances through faithful

giving of tithes and offerings

⑤ INVITE- Tell and bring others with you

Page 21: The Restoration Place Launch Plan

OUR LAUNCH TEAM

We are looking for at least 35 people to join our team to

help us launch The Restoration Place in a BIG way!

• Looking for us!

• World Changers

• Big Thinkers

We ARE looking for people who are… WE ARE NOT LOOKING FOR…

• Perfect people. However, they should

be striving for personal growth.

• Complainers

• Superstars

Page 22: The Restoration Place Launch Plan

HOW WE WILL RECRUIT OUR TEAM

MONTHLY

CONNECTIVITY

MEET & GREET

EVENTSEach month we will host a

family friendly gathering in

a casual atmosphere for

connection, relationship

building, and vision casting.

Our goal is to reach 50 new

people each month, and

give them an opportunity to

join our team.

Page 23: The Restoration Place Launch Plan

OUR MARKETING STRATEGY

Our purpose is to gain maximum exposure in Charlotte in order to have an

attendance of at least 500 people on launch day, and build a core team of at

least 35 people who are prepared to serve.

PHASE ONE (ON-GOING):

Social Media Marketing

• Targeted (Charlotte) Facebook ads.

• "Boosted" video marketing on Facebook

PHASE TWO (MARCH - JUNE):

Connectivity Meet & Greet Events

• Use of direct mail marketing

PHASE THREE (JULY - LAUNCH)

• Connectivity Meet & Greet Events w/o direct mail marketing

• Radio Ads - target two popular secular Charlotte stations with our target demographic

PHASE FOUR (AUGUST - SEPTEMBER)

Outreaches:• Supply back-to-school essentials to students• Shoe distribution with Samaritan's Feet• Gas card give-away• Breakfast to fire and police stations to

introduce the church

Foot canvassing (September)• Distribute printed church info door to door,

at area malls, and outdoor gatherings.

Direct Mail Drop (September)• 60,000 direct mail drop 7 to 10 days prior to

launch.

Billboard (September)• If budget allows, secure billboard ad for 30

days beginning September 1.

Page 24: The Restoration Place Launch Plan

START STRONG. STAY STRONG.

Our goal is to raise

$100,000 for the

launch of The

Restoration Place.

Funds will be raised by: Launch team contributions

Sending letters to friends,

family, and ministry partners.

One on one meetings with

business leaders.

BUDGET

The Association of Related Churches (ARC) will

match contributions up to $50,000.

Page 25: The Restoration Place Launch Plan

START STRONG. STAY STRONG.

EQUIPMENT FOR PORTABLE CHURCH:

$60,000 Audio System Lighting Video Recording & Projection Children’s Church set-up

MARKETING & OUTREACH

$12,250 Business Cards- $250 Promotional Items- $2000 Connectivity Events-$6000 Community Outreaches- $2500 Video Production/Graphic Design- $1500

OPERATIONS:

$6,500 Printed Materials-$1500 Office Supplies- $500 Volunteer Background checks- $500 Volunteer nametags- $150 Facility Rental (2 months)- $2500 Portable Safe- $100 Software/Technology- $1250

This budget supports a fully equipped and contemporary

portable church model.

MISCELLANEOUS

$2,000 Administrative costs/fees

ADVERTISING

$19,250 Direct Mail- $13000 Radio Ads- $3000 Billboard Ads- $2000 Internet/Facebook Ads- $750 Print Ads- $500

BUDGET

Page 26: The Restoration Place Launch Plan

HOW TO HELP

• PRAY- Church planting is a spiritual endeavor and

we must win the spiritual battle first. We need you to

pray for us as we continue to follow God's will for

the building of His church.

• GIVE- Would you consider giving a one-time gift

or partnering with us monthly to help us reach our

$100,000 launch budget? All donations are tax

deductible and are easily given at

www.TheRestorationPlace.org.

Page 27: The Restoration Place Launch Plan

“Our strategy is designed for us to launch strong

and stay strong to have maximum impact on

individuals, families, and communities in

Charlotte, NC and beyond.”

- Pastor Dexter Howard

PASTOR’S HEART

Page 28: The Restoration Place Launch Plan

PHONE: 855-727-4446

EMAIL: [email protected]

WEBSITE: TheRestorationPlace.org

11524-C Providence Rd, #245

Charlotte, NC 28277