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The Reel Opportunity. Larry Macfarlane President, Big Planet. Agenda. The Big Picture Photomax The Reel Opportunity Keynote: Our World of Content. The Value of Content. Movies and TV. Music. Books. Artwork. Personal Memories. You!. Personal Content. Photomax. Our Big Picture. - PowerPoint PPT Presentation
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The Reel OpportunityThe Reel Opportunity
Larry Macfarlane
President, Big Planet
AgendaAgenda
The Big PictureThe Big Picture
PhotomaxPhotomax
The Reel OpportunityThe Reel Opportunity
Keynote: Our World of ContentKeynote: Our World of Content
The Value of ContentThe Value of Content
Movies and TV Music
ArtworkBooks
Personal ContentPersonal Content
Personal Memories
You!
PhotomaxPhotomax
Our Big PictureOur Big Picture
Was “MaxTV”
PhotomaxPhotomax
Core ProductsCore Products
Max’s new tricks!Max’s new tricks!
Web site enhancementsWeb site enhancements
Craig Pyle
Coming Soon
Movie Magic enhancementsMovie Magic enhancements
Lela Russo
Movie MagicMovie Magic
Bring your memories to lifeBring your memories to life Your Movie – just the way you wantYour Movie – just the way you want
Hollywood style themes More than 50 storyboards 35 music selections Choose up to 100 photos Custom title Personalized movie credits
Movie Magic - storyboardsMovie Magic - storyboards
Movie Magic - IntroMovie Magic - Intro
New Story Boards—Available in May New Story Boards—Available in May Baby ABC’s Graduation Life Reflections Team Roster Beach Vacation (Expandable) Caribbean Vacation Hawaiian Vacation
Movie Magic (New Samples)Movie Magic (New Samples)
Movie MagicMovie Magic
New FeaturesNew Features Expandable Auto saves every three minutes More music selections
120 NewMusic choices!Coming Soon!
Movie Magic – coming soonMovie Magic – coming soon
New Features—coming soonNew Features—coming soon Scene samples Story Boards supporting 200 photos Customizable DVD and case with your photo Thumbnail print out of photos Low resolution warning
Photo Book enhancementsPhoto Book enhancements
Jeff Gardner
Photo BooksPhoto Books
Elegant, hard-bound collection of your photosElegant, hard-bound collection of your photos
Life events, special occasions, journaling and Life events, special occasions, journaling and scrap bookingscrap booking
Customized the way you want Customized the way you want Covers Background themes Page layouts
Photo BooksPhoto Books
NEW enhancementsNEW enhancements Photo Books automatically saved every three minutes Photo Books warn of low resolution photos
Photo BooksPhoto Books
NEW cover category: NEW cover category: ““Embossed MatteEmbossed Matte”” EIGHT new colorsEIGHT new colors
Carnation Pink Periwinkle Indigo Red Orchid Fern Ivory Black
Available in May
Photo BooksPhoto Books
SIX new background themesSIX new background themes Pastel Blue Pastel Pink Letters and Numbers Fun Sports Travel Stars
1919 background themes in total background themes in total
More than
any competitor!
New “Deluxe” styles
coming fall 2006
Preservation Preservation enhancementsenhancements
Scott Wells
Video SaverVideo Saver
Just like Photo Saver:Just like Photo Saver:
1. Buy a Video Saver Box1. Buy a Video Saver Box
Photomax.com, By phone, At the event
Wholesale = $75.95; Recurring wholesale = $69.95
2. Select a video tape2. Select a video tape
VHS, Hi-8, Video-8, Digital-8
MiniDV, Beta Max
3. Send it in3. Send it in
Video SaverVideo Saver
Convenient DVDConvenient DVD
Custom TitleCustom Title
ChapteringChaptering
Full motion
Chapter index thumbnail
Fun Music VideosFun Music Videos
Granite Vault ArchiveGranite Vault Archive
Photosaver and VideoPhotosaver and Video
Photomax gets video!Photomax gets video!
Even more valuable memories than photosEven more valuable memories than photos More emotional More scarce More content: many ways to extract content from video
The market need is hugeThe market need is huge Billions of hours of videotape are in drawers and shoeboxes Videotape degrades rapidly—even more rapidly than photos Like 35mm slides—difficult to enjoy with today’s technology Even more difficult to share electronically than photos
TimingTiming We’re a little earlier with a video solution than we were with photos More evangelism may be required, and
more market share can be owned
Photomax VideoPhotomax Video
PPreservereserve Video Saver
OOrganizerganize
SSharehare
EEnjoynjoy
Construction zoneConstruction zone
Disclaimer:• We’re in the “blueprint phase”• Just starting to build• Lots of changes are anticipated• Names, features, dates changing
PhotomaxPhotomax(Preserve, Organize,
Share, Enjoy)
My VaultMy Vault(Preserve)
PreservePreserve
Video Uploads
Video Saver
Audio
Files
Photo Saver
Photo Uploads
Photo Products
My VaultMy Vault
Permanent, safe archival of most valuable Permanent, safe archival of most valuable possessionspossessions
Monthly rental of storage spaceMonthly rental of storage space Example: $9.95 / month for 15G storage 15G = 10,000 photos or 15 hours of video
Commission generators: Commission generators: Photo Saver, Video Saver,
storage subscriptions, output product consumption
PhotomaxPhotomax(Preserve, Organize,
Share, Enjoy)
My VaultMy Vault(Preserve)
Organize, EnjoyOrganize, Enjoy
My ChannelsMy Channels(Organize,
Enjoy) Video Viewing
My ChannelsMy Channels
My content, my wayMy content, my way Monthly rental of my TV stationMonthly rental of my TV station
Example: $9.95 / month for 10 hours of programming No limit to personal and family viewing
CommissionCommission Channel subscriptions Click to purchase
PhotomaxPhotomax(Preserve, Organize,
Share, Enjoy)
My VaultMy Vault(Preserve)
ShareShare
My ChannelsMy Channels(Organize,
Enjoy)
My BroadcastMy Broadcast(Share)
Video ViewingVideo Viewing
Video Viewing
Video Viewing
Video Viewing
My BroadcastMy Broadcast
Share my content with anyone and everyoneShare my content with anyone and everyone Pay for broadcast airtimePay for broadcast airtime
Cell phone model or Advertising supported model
CommissionCommission Airtime Click to purchase Share advertising revenue? Pay-per-view?
PhotomaxPhotomax(Preserve, Organize,
Share, Enjoy)
My VaultMy Vault(Preserve)
ShareShare
My ChannelsMy Channels(Organize,
Enjoy)
My BroadcastMy Broadcast(Share)
My PlaceMy Place(Organize)
My PlaceMy Place
My personal place on the internetMy personal place on the internet Free!Free!
Viral marketing, creating communities, leverage with advertisers and content providers
CommissionCommission Indirect Gain customers for our other offerings
PhotomaxPhotomax(Preserve, Organize,
Share, Enjoy)
My VaultMy Vault(Preserve)
My StudioMy Studio
My ChannelsMy Channels(Organize,
Enjoy)
My BroadcastMy Broadcast(Share)
My PlaceMy Place(Organize)
My StudioMy Studio(Preserve, Organize,
Share, Enjoy)
My StudioMy Studio(Preserve, Organize,
Share, Enjoy)
My VaultMy Vault(Preserve)
EnjoyEnjoy
My ChannelsMy Channels(Organize,
Enjoy)
My BroadcastMy Broadcast(Share)
My TVMy TV(Enjoy)
My PlaceMy Place(Organize)
My TVMy TV
John Edwards
President and CEO, Move Networks
Photomax and videoPhotomax and video
SummarySummary Video naturally extends the Photomax story Video enhances the value of our existing content Video adds new products and services (income)
Our AdvantagesOur Advantages Content preservation and value-adding Personalization of viewing and sharing experiences Patent-pending, world class streaming video technology
Draft Video RoadmapDraft Video Roadmap
ProductProduct EstimateEstimate
Video SaverVideo Saver May 1May 1
Personal streaming Personal streaming testingtesting (“My Channel”)(“My Channel”) Late MayLate May
Storage subscriptions Storage subscriptions (“My Vault”)(“My Vault”) JuneJune
“ “My Channel”My Channel” JulyJuly
“ “My Place”My Place” AugustAugust
“ “My Broadcast”, “My Studio”My Broadcast”, “My Studio” SeptemberSeptember
“ “My TV”My TV” OctoberOctober
Dates still tentative,subject to change.
Reel DemoReel Demothereelopportunity.com
FocusFocus