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Thiskeynoteisaboutrecognizingwhencomplacencyiscreepingintoyourcompany.Ifyourprocessesaregettingsluggishandyourteammembersarestartingtolacktheirpreviousresponsiveness,youcan“regainyourmojo”bylearningtheguerrillatacticsofyoungstartups.
Takeaways
• TheRedFlagsYourOrganizationHasBecomeComplacent:(1)Yourmarketshareiswaning(2)Innovationandcreativityarelaggingbehindyourcompetitorsand(3)Yourbestteammembersarejumpingship.Rosswilloutlinetacticstoresurrectallthree.
• WhyStartupsaresoGoodatDisruption…andwhyyoushouldbetooStartupsarewillingtotakeunexpectedrisks(inanymatureindustry)withoutrunningtheriskoflosinglong-termrelationships(becausetheydon’thaveanyyet).Learnhowtoshakeupyourindustryandgeneratemediabuzzlikeastartup.
• StartupsEliminateallFrictionThefastestwaytoelevateastartup’smarketsharefromZEROistoprovideafriction-freeexperienceforpotentialcustomers,clients,andmembers.Ross’srecentbook“NoMoreCustomerFriction”willgiveyoutheblueprintforhowstartupstakebusinessawayfromlegacycompanies.ThesystemworkssowellthatRosshasboostedcustomerscoresbydoubledigitswithin90days.
• WhyYouShouldBreaktheBondsof“Perfection”Ifyouwanttobecompetitive,youmustlaunchyourideasandinitiativesfaster.JeffBezosdidn’twaitforperfection.HowardShultzlaunchedtheStarbucksAppbeforeitwasready.SmartStartupsgo-to-marketquicklyandletcustomer/clientfeedbackhelprefinetheirproducts andserviceofferings.