The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)

MY CITY 2013

Be a Storyteller, Light a Better Future!

“Education is the most powerful weapon which you can use to change the world”

- Nelson Mandela

But, Do You Know?

862 million people in the developing

country

can’t read or write

In Indonesia ?almost 8,3 million people are

illiterate530.000 of them are primary-aged children who

drop out from school

And DEPOK CITY contributes

more than 1000 of them

“If primary-aged children who drop out from school don’t use their literary skills, in

4 years they will become iliterate” -UNESCO

If we want to combate this illiteracy problem

seriously, we must do something

even a small one.

STORYTELLER PROJECT 2013

“Be a Storyteller, Light a Better Future!”

Overview • This project is a social movement which will encourage people to become a

storyteller and teach illiterate student who drop out from school through storytelling. Storyteller voluntarily teachs children to spell, read, write and another literary skills and indirectly replace the teacher function as well.

• In this project, there are two work areas; as storyteller who teachs children and as storyteam member who will responsible to manage and organize all storyteller project activities.

• Every month will be filled with 4 different storytellers where each of them will teaches 5- 10 children in a “basecamp” twice a week for 2 session in each meeting. The number of storyteller will increase as we get more children to teach.

WHAT’S THIS PROJECT ABOUT?

To eradicate illiteracy within primary-aged children in Depok city through storytelling in order to teach them spelling, reading, writing and other literary skills.

Main Idea

VOLUNTEER• Volunteer as

storyteller; Teaching literacy through storytelling

• Volunteer as storyteam member; Responsible to help and organize learning activities, the donations, book distribution, etc.


People can join and involve on this project in 3 ways;

DONATIONS• Donate money; The

money will be utilized to improve learning activities, learning tools (books, basecamp facilities.

• Donate books; The books will be utilized as learning materials.

PARTNERSHIPStoryteam will cooperate with third-party to sponsor the project in-kind of partnership;

• Fund the activity

• Provide books

• Provide basecamps

• Provide trainings for story teller

• Etc.

Key Message

ObjectivesTo literate 1000 primary-aged children within Depok city in 5 years

To increase the awareness of youth towards illiteracy issue around Depok area

Who are targeted to join and involve in this project?

• University students and equal ;18-25 years old expected to be storyteller and storyteam member

• Adults; 35-50 years old expected to be donators

• Local corporations, community, interest group, mall, restaurant, bookstore and etc. expected to establish partnership

Target Audience

Literacy can help children to achieve a better future


Do research to;

• Find and collect illterate children, through:

• Find storytelling basecamp (potential and strategic locations)

• Determine and compose storytelling “curriculum”; lessons, materials and activities.

• Find and collect storytelling staples; Book, stationery, learning tools, etc.

• Determine storyteller’s required charateristic; academic background, personality, personal experience, etc.

Organize a main storyteller team;

Gather 15 friends and people who are concerned with illiteracy issue and want to get involve on and commit to this project seriously

HOW TO IMPLEMENT THIS PROJECT?

GENERAL ISSUE

Execute communication program;

• Digital Media Make Storyteller Website which contains all information about storyteller project;

how to volunteer, donate and make a partnership, and update it regularly. Make Storyteller Twitter and Facebook account and update it regularly. This social

media is used to spread the word & information about storyteller project and especially used to reach the target audience to involve as storyteller, give donations and partnership.

Make Storyteller Blog which contains story from all the storyteller and storyteam’s experience during join and involve in the project.

• Traditional Media Make flyer and poster to be disseminated in every strategic and potential places

near target audience (university, local restaurant, mall, bookstore, gas station, etc).

Implement the “word of mouth” to spread the news to friends and relatives. Build partnership with local media; TV and Radio to get free publication, if

possible. Reach out local communities, organizations, interest groups to spread the

information further.



Recruitment – Training – Job Placement - Development

VOLUNTEER

PARTNERSHIP

DONATIONSProposal – Marketing – Job Placement

Proposal – Marketing – Job Placement

IMPLEMENTATIONThis project will start on February 2013. At first, all program activities will be implemented and managed by main storyteller team, then when the new storyteam and storyteller have been elected, the program will be managed by many people and storyteam who have joined and involved voluntarily.


This project will be evaluated regularly through;

• Monthly meeting with all storyteam & storyteller

• Weekly program monitoring

• Project milestones and statistics quarterly review

• Trimester quantitative survey on the beneficiaries

• General report through website

• Quarterly report to all parties involved

EVALUATION BUDGETING

General issue : Rp 3.000.000

Volunteer : Rp 1.000.000

Donation : Rp 500.000

Partnership : Rp 500.000

Evaluation : Rp 500.000

TOTAL : Rp 5.500.000

Note:

At first, all project’s budget will be fully covered by the initiator and teams, then by the time we get donations and sponsorship, budget will be allocated from that. Budget amount will also increase as we get more children to teach.

KEY PERFORMANCE INDEX (KPI)

• Find and teach 15 children

• Find 2 storytellers

• Find 5 storyteam members

• Receive 1 money donation

• Receive 2 book donations

• Get 20 Twitter followers and 10 Facebook likes

• Reach 5 website visitors

• Upload 3 Blogposts

IN 30 DAYS• Find and teach 45

children



• Receive 6 money donations

• Get 250 new staples




• Upload 10 blogposts

• Build 3 partnerships

IN 6 MONTHSIN 3 MONTHS IN 1 YEAR • Decrase the number

of illiterate children by 10%


• Find 2 new basecamps

• Find 10 new storytellers



• Receive 500 new staples






• Decrase the number of illiterate children by 25%




• Find 3 basecamp and enlarge it.


• Find 1000 new staples






Note: This KPI will keep on recurring to 5 years

THANKYOU! KETIE SASENDA

PUBLIC RELATIONS UNIVERSITAS INDONESIA

Documents

The Recruit 2012 - My City Project (Ketie Sasenda/Komunikasi UI)