The Reality of Small Business Online

8/6/2019 The Reality of Small Business Online

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The Reality of Small Business OnlineFindings from recent LikeList > Addwater studies

May, 2011


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The situation

Small Business Success Index (SBSI), University of Maryland School of Business, June 2010

Small businesses deliver happiness but f il t c unic ti ng t t

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Whats critical for small biz success

Marketing and innovation is over 2x more important than Customer Service!

S ll usiness Success Index (S SI), niversity f ryl ndSc l f usiness, June


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New small business reality

7 out of every 10 opportunities the

small business owner has to sell is

through the Internet.

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Local Search Usage Study, Ron Packer, December, 2010


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Small business perceivedreality


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A small business must

It is CRITICAL that the local business

develop and maintain a complete search

presence. This includes more than simply

the search engines and needs to be

comprehensive in terms of online directories,social media and mobile marketing.

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Local Search Usage Study, Ron Packer, December, 2010


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Small biz website reality

Currently, under40% of small

businesses in the US have a website;

of those, over half havent updatedtheir website in over a year.

Matt Booth, BIA/Kelsey December 2010

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Most SMB websites dont sell


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The rules have changed

The internet has increased research and consideration.


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Most small businesses get it


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but will small businesses act?

Only one third of SMBs follow

through on planned online marketing

initiatives by year-end.

Matt Booth, BIA/Kelsey December 2010

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Should SMBs consider using social media

such as Facebook?

Consider these Social site user statistics:

81 percent of social networkers believe local

businesses should respond to issues on social sites. 78 percent want offers, promotions and event info.

74 percent value regular posts about products.

72 percent value regular posts about companies.

Social networkers are 67 percent more likely to makea purchase than general searchers

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Loc l Se rc us ge Study: ridging t e C ps, fr om Se rc t o S les,


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Where small business owners get advice

52 percent from individual mentors

51 percent from social networks (Facebook, Linkedin, Twitter)

44 percent from trade associations

36 percent from business advisors

31 percent from the Internet

27 percent from Chambers of Commerce

American Express, 2010

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Note!


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Critical marketing actions for SMB success

Steps:

1. Create a marketing plan thats relevant and simple

2. Update directories with current biz and contact info

3. Establish and maintain an online presence that sells

4. Converse socially with customers through all

relevant media

5. Measure marketing results and makeimprovements, innovate

6. Follow through, or get someone who will


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About Addwater Marketing Agency

We get it. Theres too much to do!

Hire Addwater to take care of it all

How we make your small biz more successful: We do the thinking:We assess your market place and

competitors, and develop differentiating marketing strategy.

We do the creative work:We design stunning websites and

write engaging copy all of which is search optimized.

We do allof your marketing for you:With over 20 years of

expertise, were your marketing department.Were ready to

handle whatever you need.

Visit us at http://addwater.com

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The Reality of Small Business Online