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THE RAF ASSOCIATION TODAY
Who are we?
• Membership Organisation & Welfare Charity
• Offering help and support for the whole RAF family
• Self financing
What I’ll cover today…
• Running our Association
• Our Members
• How we help people
• The Families Federation work
• Fundraising opportunities
• Getting our messages heard
• Our challenges together
Running our Association
2011 Finances
• Challenging economic climate
• Reliance on fundraising: WINGS APPEAL
• Need to plan for less legacy income
• Investments took a hit, but…
• £8.7M in reserves
• Operating surplus of £2K in 2011
2011 Income – Total £8.5m2010 £’m 2011 £’m Variable
£’m
Total Income
10.4 8.5 -1.9
Legacy Income
3.7 1.8 -1.9
Wings Appeal
2.0 1.6 -0.4
Other Fundraising
2.2 2.5 +0.3
2011 Expenditure – Total £8.1m
Welfare Support 54%
Fundraising 28%
Membership 15%
Governance 3%
Our Members
Membership today• 67,000 members
• A 96% retention rate
• A loss of 215 members per month
• Lifestyle changes impact on Branch network
• Economic climate
Where we are now…
0
2000
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14000
Under25
25-34 35-44 45-54 55-64 65-74 75-84 85+
Age Profile
Me
mb
ers
hip
Nu
mb
ers
Serving RAF membership
45375726 5830
63126554
9142
11048 11233
0
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2004 2005 2006 2007 2008 2009 2010 2011
Your membership• Quarterly magazine – Air Mail
• New dedicated website – rafa.org.uk
• Network of branches
• Discount on RAF News
• Variety of affinity partner discounts
• Eligibility for a retired service card
• Temporary hon membership at UJ Club for ex-RAF
• Access to over 100 Association clubs
Membership challenges
• Subscriptions must cover costs
• Trustee leadership
• Improved Branch support
• Increasing Club appeal
• Recruiting new members
• What do our members want?
• 70th Anniversary of Association in 2013
How we help people
Veteran welfare projects
• Jointly funded homes for respite breaks
• War pensions & AFCS advice
• Sheltered housing & supported living
• Alabaré homeless centre partnership
Honorary Welfare Officers
• Cornerstone of welfare provision
• Over 50,000 visits and calls each year
• RAFBF referrals have increased
• Quality accredited training and support
• On-going targeted recruitment drive for welfare volunteers
Serving welfare projects
• Miles More Minutes
• Storybook Wings
• Contact Houses on over 30 Stations
• WiFi Access
RAF Families Federation work
Acting as a barometer of family morale
InvestigateRAF FF Focus for 2012:
• Family Support
• Evidence to the Armed Forces Pay Review Body
• Impact of SDSR and the Armed Forces Covenant
• Evidence Gathering – Online Surveys & workshops
InfluenceTop level engagement includes:
• The Families Forum
• The Armed Forces Covenant Ref Group
• The Armed Forces Pay Review Body
• The House of Commons Defence Committee
• Air Member for Personnel
• CE Defence Infrastructure Organisation
• The Service Complaints Commissioner
• The Expert Group on the Armed Forces in Wales
Fundraising opportunities
Wings Appeal logo
The future together• Corporate/Major Donors
• The Blades
• Wings Lotto Weekly/Wings Lotto Grand Draw
• Instant Win Lotto Cards (£8k profit in first 2 months)
• Challenge Events
• Remembrance Garden
Getting our message across
• New rafa.org.uk website
• Focus on social media
• Email marketing
• Air Mail
• Connect
• Events
• Annual Review 2011
• Jon-Allan’s Paralympic Story
Our challenges together• Membership recruitment & Clubs
• Membership costs
• Staff review
• More welfare volunteers
• Homes review
• New donors/increased support for volunteers
• Economic climate
• Crowded charity sector
• Communications
Thank you Any Questions?