The Quintessential

Funnel

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Main FB Image Ad #1

Main FB Video Ad #2

LEAD FORMor

LANDING PAGE

Thank You Page

Follow-Up WithLeadWatched 50% of Video Visited Lead Form/Page

Retargeting Ad #1

Retargeting Ad #2

Retargeting Ad #3

Ongoing CustomerValue

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Star

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BONUS• Get the best and easiest Landing Page Software to collect leads/emails/etc - http://bit.ly/2Mu2IdI• Get more free tips or have my FB Ads specialists do all of this for you at https://arliepeyton.com.

The Quintessential Facebook Funnel

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• Brackets - “Front-End” Customers and website visitors only see this part of the Facebook/Sales funnel. Everything else is invisible to them and we call all of that the “Back-End”. Sales, lead scoring, email sequences, and funnels are all automated invisibly on the Back-End.

• Your Sales Funnel should mirror The Buyer’s Journey. To do this, we create funnels. A Facebook Funnel is one type of funnel. Currently, this particular funnel is one of the most effective, efficient, and inexpensive ones.

1. In this funnel, the journey starts with a website visitor who is prompted to click on a Facebook Ad.

2. The ad prompts the visitor to a Lead Form where their information is collected.

3. After the form is submitted, they are sent to a Thank You page.

4. With the prospect’s information in hand, we can now Follow-Up with a consult, offer, etc. Also, we can add them to an email marketing sequence to build trust and add value over time. List-building is essential to business.

• Now if the prospect does not opt into the form, then we set up a series of high-value Retargeting Ads in Facebook. These can be variations of the original ad, a different offer, a freebie, etc. However, Facebook automatically tracks the clicks and visitors once the Facebook Pixel is activated.

• Interested prospects can be targeted for ads if they watched 50% of your video ad. Many of these convert and put the visitor back into the funnel (phase 2).

BONUS• Get the best and easiest Landing Page Software to collect leads/emails/etc - http://bit.ly/2Mu2IdI• Get more free tips or have my FB Ads specialists do all of this for you at https://arliepeyton.com.

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The Sequence

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