The quality for youThe quality for you(La qualit(La qualitéé pour tous) pour tous)

By: Sarah Keyzers, Jessica Parmenter, Elise AbramsomBy: Sarah Keyzers, Jessica Parmenter, Elise Abramsom

BackgroundBackground

Started in 1957 in Started in 1957 in FranceFrance French for crossroadsFrench for crossroads Most known for their hypermarketsMost known for their hypermarkets Mainly in Europe, Brazil, Argentina, Mainly in Europe, Brazil, Argentina,

Dominican Republic and Colombia, also Dominican Republic and Colombia, also has a presence in North Africa and has a presence in North Africa and AsiaAsia

Second largest retailer in terms of Second largest retailer in terms of revenuerevenue

Merged with Promodes in 2000Merged with Promodes in 2000

StrengthsStrengths

Environmentally and socially responsibleEnvironmentally and socially responsible Design stores to fit local tastesDesign stores to fit local tastes Good reputationGood reputation Great variety at great pricesGreat variety at great prices

WeaknessesWeaknesses Haven’t yet entered most lucrative Haven’t yet entered most lucrative

marketsmarkets Prices still not equal to Wal-Mart’sPrices still not equal to Wal-Mart’s Hasn’t used technology as wellHasn’t used technology as well Floor layout very overwhelmingFloor layout very overwhelming

OpportunitiesOpportunities

North American and Japanese North American and Japanese markets as well as many othersmarkets as well as many others

Can take advantage of technologyCan take advantage of technology Trying to take advantage of e-Trying to take advantage of e-

commercecommerce

ThreatsThreats Wal-Mart is trying to enter their Wal-Mart is trying to enter their

primary marketsprimary markets Has had some image problems in Has had some image problems in

EuropeEurope Face competition at the local levelsFace competition at the local levels

Wal-Mart vs. CarrefourWal-Mart vs. Carrefour

Carrefour must improve technologyCarrefour must improve technology Carrefour needs extra markets for Carrefour needs extra markets for

leverageleverage Don’t compete in each others Don’t compete in each others

markets…yetmarkets…yet

RecommendationsRecommendations

Move into the USMove into the US Step up technologyStep up technology

SourcesSources http://www.youtube.com/watch?http://www.youtube.com/watch?

v=yfYALpCUV0Iv=yfYALpCUV0I http://money.cnn.com/magazines/fortune/http://money.cnn.com/magazines/fortune/

fortune_archive/2000/06/26/282982/fortune_archive/2000/06/26/282982/index.htmindex.htm

http://209.85.173.104/search?http://209.85.173.104/search?q=cache:XNECf73Fa4EJ:www.ceo123.com/q=cache:XNECf73Fa4EJ:www.ceo123.com/pg/jinglirengongju/PLAY/g-4-pg/jinglirengongju/PLAY/g-4-1.ppt+weaknesses+of+carrefour+retail+s1.ppt+weaknesses+of+carrefour+retail+store&hl=en&ct=clnk&cd=4&gl=ustore&hl=en&ct=clnk&cd=4&gl=us

www.carrefour.comwww.carrefour.com