1930 SPECTATORS 10 to 12M (average) of people attending as a group (4 to 5 people per group) 80% French spectators 77% families 7 hours average time spent by the roadside and 20% foreign spectators 92% people for supervision 55 SÉCURITÉ PUBLIC PUBLIC SAFETY CONTINENTAL becomes the sponsor for the stage winner NAMEDSPORT> becomes the partner of the team classification E.LECLERC becomes the partner of the polka-dot jersey LOGIS the leading chain of independent hotel-restaurants in Europe, becomes the official supplier of the Tour de France AMORA celebrates its 100 th anniversary and will be offering numerous goodies in the Tour de France Publicity Caravan 60% males 40% females First-aid training and road risk awareness instruction Daily alcohol and speed checks for all the drivers of the Caravan “Caravan Security” vehicles to inform the public of best practices during the passage of the Caravan and the race and 48% with children 2019 KEY FIGURES NEW THIS YEAR SECURITY BY THE ROADSIDE The official creation of the Publicity Caravan based on the idea of Henri Desgrange to finance the change from brand teams to national teams. PARC ASTÉRIX makes its first appearance in the Tour de France Publicity Caravan festive vehicles 160 brands and institutions 31 people (480 Caravan members and 120 logisticians and technicians) 600 of show from the 1 st to the last vehicles 30 min people for supervision 55 goodies handed out during the Tour 15M procession 11 km THE PUBLICITY CARAVAN OF THE 2019 TOUR DE FRANCE

THE PUBLICITY CARAVAN OF THE 2019 TOUR DE FRANCE · the Caravan “Caravan Security” vehicles to inform the public of best practices during the passage of the Caravan and the race

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Page 1: THE PUBLICITY CARAVAN OF THE 2019 TOUR DE FRANCE · the Caravan “Caravan Security” vehicles to inform the public of best practices during the passage of the Caravan and the race

1930

SPECTATORS 10 to 12M

(average) of people attending as a group

(4 to 5 people per group)

80% French spectators

77% families

7 hours average time

spent by the roadside

and 20% foreign spectators

92%

people for supervision55

SÉCURITÉ

PUBLIC

PUBLIC SAFE

CONTINENTAL becomes the sponsor for

the stage winner

NAMEDSPORT> becomes the partner of the

team classification

E.LECLERC becomes the partner

of the polka-dot jersey

LOGIS the leading chain of independent

hotel-restaurants in Europe, becomes the official supplier of the Tour de

France

AMORA celebrates its 100th anniversary and

will be offering numerous goodies in the Tour de France Publicity Caravan

60% males

40% females

First-aid training and road risk awareness instruction

Daily alcohol and speed checks for all the drivers of the Caravan

“Caravan Security” vehicles to inform the public of best practices during the passage of the Caravan and the race

and 48% with children

2019 KEY FIGURES

NEW THIS YEAR SECURITY

BY THE ROADSIDEThe official creation of the Publicity Caravan based on the idea of Henri Desgrange to finance the change from brand teams to national teams.

PARC ASTÉRIX makes its first appearance in the Tour

de France Publicity Caravan

festive vehicles160

brands and institutions

people (480 Caravan members and 120 logisticians and technicians)

600

of show from the 1st to the last vehicles

30 min

people for supervision

goodies handed out during the Tour

15M

procession 11km