Jeopardy

The Promotional Mix

Advertising Public RelationsPersonal

Selling and Direct Mail

Sales Promotion

Q $100

Q $200

Q $300

Q $400

Q $500

Q $100 Q $100Q $100 Q $100

Q $200 Q $200 Q $200 Q $200

Q $300 Q $300 Q $300 Q $300

Q $400 Q $400 Q $400

Q $500Q $500 Q $500 Q $500

Q $400

Final Jeopardy

$100 Question

Any form of communication a business or organization uses to inform, persuade or remind people about its products or

improve its public image

$100 Answer

Promotion

$200 Question

What are the five categories of the promotional mix?

$200 Answer

AdvertisingPersonal SellingPublic RelationsDirect Marketing (Mail)Sales Promotion

$300 Question

What are the two types of promotion?

$300 Answer

Product and Institutional

$400 Question

All parts of the promotional mix should ___________.

Why?

$400 Answer

Coordinate – so that customers will recognize the promotions and tie them together

$500 Question

Explain the difference between the push and

pull concepts

$500 Answer

Push – promotional mix developed for the next partner in the distribution channel

Pull – promotional mix developed to reach the customer

$100 Question

Define advertising

$100 Answer

Any PAID form of promotion by an identified sponsor

$200 Question

What are the two types of advertising?

Hint: They are similar to the two types of promotion

$200 Answer

Promotional and Institutional

$300 Question

What are the four types of advertising media?

$300 Answer

PrintBroadcastOnlineSpecialty

$400 Question

Name a pro and con of each:Newspaper AdvertisingMagazine AdvertisingOutdoor Advertising

$400 Answer

Judged by teacher

$500 Question

An out door sign that is purchased or rented from advertising companies that use lights and moving parts to attract attention

Hint: found in malls and airports

$500 Answer

Spectacular

$100 Question

What is the difference between advertising and

publicity

$100 Answer

Publicity is free

$200 Question

Publicity is an important tool used by marketers, but what

is the drawback?

$200 Answer

No control over HOW the media will share the information

$300 Question

___________ is the most powerful force in society.

$300 Answer

Public Opinion

$400 Question

How can positive employee relations benefit a

company’s overall profit?

$400 Answer

Happy employees are good employees

If they are happy they will work harder

$500 Question

What are three functions of public relations?

$500 AnswerGeneral Communication

Image shaping and enhancement

Coping with a Crisis

Community Relations

Launch a new product or innovation

$100 Question

What are the two forms of direct

mail?

$100 Answer

E-mail

Postal mail

$200 Question

Why is personal selling the costliest form of promotion?

$200 Answer

Must pay employees

$300 Question

What are the two goal of direct mail?

$300 Answer

Get customers into the storeGenerate leads for personal selling

$400 Question

What are two ways a company can utilize personal selling?

$400 Answer

TelemarketingE-mail ContactSales people in a

store

$500 Question

How are personal selling and direct mail linked when used in

a promotional mix

$500 Answer

Direct Mail is used to generate leads for personal selling

$100 Question

Define Sales Promotion

$100 Answer

All marketing activities – other than person selling, advertising, and public relations – that are used to stimulate purchasing and sales

$200 Question

What are two objectives of sales promotion?

$200 Answer

Increase Sales

Inform potential consumers about new products

$300 Question

This kind of sales promotion is designed to get support for a product from manufacturers, wholesalers, and retailers

$300 Answer

Trade Promotions

$400 Question

What is the difference between a contest and

sweepstakes?

$400 Answer

Contest – game of skill Sweepstakes – game

of chance

$500 Question

Name four different kinds of sales promotions

$500 AnswerCouponsPremiumsProduct samplesRewards ProgramsContestsSweepstakesRebateMerchandising Techniques

Final Jeopardy

Final Jeopardy Answer