> THE LATEST NEWS, INSIGHTS AND CAMPAIGNS Vol 1 Issue 5. November 2014

Pepsi MaxOut of Home Adshel Special Build

Irish LifeCelebrations For Their 75th Anniversary

KSG Display ‘Live Counter’ Concept Solution

TPI AND PADDY POWER:PACK A PUNCH!

www.tpi.ie

What we do... Advice & Expertise➜ Dedicated expert advice on

design and print to best suit

your needs and budgets

➜ Advice on current market

trends and innovations

➜ Update on new products

Creative➜ Concept Development

➜ Graphic Design

➜ Point-of-Sale Engineering

➜ Branding & Identities

Print Digital, Lithographic & Screen

all under one roof offering you

the most appropriate and cost

effective method for all your

requirements. We can print just

about everything!

Extras➜ Indoor and Outdoor

Installations

➜ Warehousing, Fulfilment

& Logistics

➜ Dedicated Promotional

Merchandise Division

➜ Below the Line Marketing

Con

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P4+5

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The Printed Image and Paddy Power 4 - 5

Irish Life: 75th Anniversary 7

Pepsi Take Outdoor Advertising to the MAX 8

KSG ‘Live Counter’ Display 9

What’s NEW? 10

Take It... 11

Guest Article - A Day in the Life 12 - 13

15 Questions - Garry Palmer 14

The Great TPI Bake Off 15

Hi Folks!

This is the fifth instalment of Imagine andwe hope you have enjoyed the content so far! Remember it is designed completely in-house by our team of graphic designers in our studio, then printed and finished in our factory here in Fonthill. If you have a brochure or magazine project that you would like assistance with just give us a ring. We would be delighted to hear from you and happy to help in any way we can.

PS: Just mail us if you would like any of your colleagues added to our Imagine distribution list.

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We are very excited about working with Paddy Power and trust this is the start of

a great partnership. A match that will deliver on quality, innovation and some fantastic marketing campaigns! We believe that the brand values of both organisations are a perfect match i.e. fun, fair and friendly. This win reaffirms TPI’s position as the number one marketing print, design and promotional materials supplier in the country.

Established in 1990, TPI have built an international reputation for customer service, offering creative, cost-effective marketing solutions to their clients. TPI employ over 110 people in their state of the art facility Font House in Fonthill, West Dublin.

Alongside Paddy Power, TPI also partner with many of the country’s leading brands including blue chips like Coca-Cola, Bulmer’s, Irish Life, Mondelez, Permanent TSB and GSK.

The Printed Image won the tight race to become Paddy Power’s primary Irish print supplier. The contract covers areas such as Retail Point of Sale Displays, Marketing Collateral and Bespoke Clever Customer Communications.

A match that will deliver on quality, innovation and some fantastic marketing

campaigns! We believe that the brand values of both

organisations are a perfect match i.e. fun, fair and

friendly.Colin Culliton, CEO, The Printed Image

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Display

Irish Life: 75th Anniversary IN ORDER TO CELEBRATE THEIR 75TH ANNIVERSARY, IRISH LIFE ORGANISED A STAFF EVENT IN MALAHIDE THIS SEPTEMBER

The Irish Life design team approached TPI with a creative wish list of products and TPI set to work.

The lead-time on this project was very tight, so it was all hands on deck throughout the departments. For some of the promotional materials, items were sourced in the EU. Everything else was manufactured right here in Font House.

Amongst items we produced - branded lanyards to hold entry tickets and tear off coupons, directional

signage, maps, banners and an 80ft backdrop! While all of our products were made to withstand the worst of the Irish weather, the guys from Irish Life picked a beautiful day to celebrate their big birthday and fun was had by all!

A massive congratulations and Happy Birthday to all in Irish Life from your friends at The Printed Image.

Hip Hip Hooray!

THIRSTY FOR FRESH DESIGN?

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BRANDING ON THE BEACH

Concepts, designs and a hint of lime. Lovingly created with a perfect sense of style.

THIRSTY FOR FRESH DESIGN?

MAI TAI TPI ON THE ROCKS

Let your creative juices flow with a refreshing mix of creativity, dynamic thinking and innovation.

FONTHILL ICED TEA

Quench your thirst for in-store theatre and point of sale with the ultimate cocktail of design expertise.

Clever Customer Communications / 01 408 9222 / www.tpi.ie

PEPSI TAKE OUTDOOR

ADVERTISING TO THE MAX

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THIS MONTH TPI WERE GIVEN THE CHANCE TO WORK ON A FANTASTIC PROJECT FOR PEPSI, ALONGSIDE THE TALENTED GUYS IN ECLIPSE MEDIA. TPI WERE TASKED WITH THE PRINT AND INSTALLATION OF VINYL ON BUS SHELTERS AROUND THE DUBLIN AREA. TWO WERE CHOSEN AS SPECIAL BUILDS FOR THE CAMPAIGN AND WE TIED IN WITH ECLIPSE FOR THE FINISHING TOUCHES.

The result was a fantastic display, not only eye-catching, but interactive and a huge talking point for people around the city. Eclipse had cleverly constructed a 2m long can with a 1m diameter using Polystyrene foam covered in rubber. They then hand carved the ends using a hot knife to give the desired shapes. Icicles were then created from the same material to really finish the piece.

Then came the “piece de resistance”... Eclipse built a bespoke automatic vending machine into the 6 sheet panel. This was set to dispense a can of Pepsi MAX, timed using a digital display piece. This was set with a 5 minute delay so as not to be abused and it was refilled every day.

It really goes to show, with clever marketing and the right team, outdoor advertising really can be taken to the MAX!

The campaign was planned by OMD and PML.

Clever Customer Communications

IT REALLY GOES TO SHOW, WITH CLEVER MARKETING AND THE RIGHT TEAM, OUTDOOR ADVERTISING REALLY CAN BE TAKEN TO THE MAX!

Mary Lennon, Account Manager, The Printed Image

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KSG appointed TPI to provide a creative solution for their now introduced ‘Live Counter’ concept.

This required modifying the existing food counters within several educational sites around the country.

Universities and institutes in Dublin, Cork and Dundalk were earmarked for the project where an exciting new tasty menu was rolled out to further entice the student population. The key requirement was that the dedicated areas would look eye catching, inviting and cleverly showcase the branding of ‘Live Concept’. It would need good stand out to compliment a menu consisting of five new food innovations.

TPI began the project with a site visit to each location where photographs and dimensions were taken. Quite a bit of brainstorming was needed in order to consider the unique opportunities and challenges presented by each of the proposed installations.

Our Structural department played a major role in the concept development. They worked hand in hand with our design studio who proposed various graphic design options for the client to choose from. Our starting point was to develop a canopy which proved to be the focal point around which we built the look and feel of the area.

The canopy was made from a practical material called white foamex which was milled and heat bent before being suspended from the ceiling. In addition to this we designed floor graphics, a ‘Welcome’ panel, some white vinyl lettering across the sneeze guard, and finally various back board graphics.

Overall it served to give clients the sense that they were ‘stepping up and into’ a separate defined area when placing their order… where possible we also used tear drop flags and wind breakers to add a sense of fun and theatre.

THE PROJECT CAME TOGETHER WITHIN 3 WEEKS AND INVOLVED THE TECHNICAL EXPERTISE IN THE FOLLOWING AREAS:

It was a pleasure to work with TPI on developing the Street Feast project for our college restaurants. Street Feast needed to fit into existing College Units, and get across the range of offer in these challenging and demanding fast paced college restaurants. The communications and level of understanding between the

KSG and TPI teams worked extremely well and TPI were very professional at all times, which included a very thorough follow up and after sales service. It was a pleasure to work with Donal Dempsey on this project.

Martin Durcan, Group Marketing Manager

KSG ‘Live Counter’ DisplayAS ONE OF IRELANDS LEADING FOOD SERVICE PROVIDERS, KSG SERVE MORE THAN 10 MILLION CUSTOMERS ANNUALLY AND INCLUDED WITHIN THAT FIGURE ARE A LOT OF HUNGRY STUDENTS

DesignConcept

GraphicDesign

Print and Production Installation Project

Management

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Display

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Print + Premiums

Print

Premiums

What’s NEW?

Branded Shower TimersCheck out this cool little gadget to help you save on water costs – the 5 Minute Shower Timer! You’ll be amazed how much water, money and energy you can save simply by cutting down on the amount of time you spend under the shower each day.

The Benefits:• Water Saving• Easy to install• Environmentally friendly• Economical• Cost-Saving

Chalk MugsScribble, write or doodle, then

simply wipe away and start again. The chalk mug is a fun way of communicating without even

moving your lips

EMBLEMThe Emblem mini roll-up banner stand is a true adage of ‘small being beautiful’, perfect for desktop displays, promotions and important notices.

Features and Benefits:• Light weight aluminium construction• Bungee pole• Adhesive top rail• Comprehensive range of media available• Description: Height (mm) Width (mm) Emblem Mini – 210 297 210 Emblem Mini – 297 420 297

Advent CalendarsKeep clients sweet in the run up to Christmas. Filled with 24 Christmas moulded, fairtrade, milk chocolates (75g). Printed with your bespoke image or message full colour on all sides of the carton.

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Premiums

Notebooks make the perfect corporate gift. They are practical and much quicker to jot notes at a meeting

rather than remembering a password, logging in and then having to backspace due to hitting the wrong letters on the keyboard. A notebook will never run out of battery either. And isn’t it much easier to flick to a page rather than remembering which folder you have stored your notes in?

Notebooks are used by all customer groups – from trade show visitors to sales representatives, students to office staff. There is no other promotional gift with such a wide appeal. They also suit all budgets – there is one to fit every type of spend. From pocket size to A4 size and off-the-shelf to custom-made, we can suggest a product that will maximise your expenditure.

From a marketing perspective, notebooks offer huge potential. Their frequent use ensures that your message gets seen time and time again – reinforcing awareness of your brand. With the option to personalise on the front and back covers as well as adding printed pages to the front, they are ideal vehicles if you need to promote a detailed campaign or message. With a completely customised notebook you also have the option to choose your own material for the cover as well as designing each page thus ensuring a notebook that is completely unique to your organisation.

‘I WANDERED LONELY AS A CLOUD…’

AH YES, THE LURE OF THE WRITTEN WORD. I’LL BET THAT WILLIAM WORDSWORTH DID NOT ENVISAGE HOW THE WORD ‘CLOUD’ WOULD HAVE A COMPLETELY DIFFERENT MEANING TODAY WHEN HE PENNED THE ORIGINAL VERSE BACK IN 1888. THERE’S NO DOUBT THAT CLOUD TECHNOLOGY HAS CHANGED OUR WORKING LIVES BUT HERE IN TPI PREMIUMS WE ARE SEEING A HUGE RESURGENCE IN THE POPULARITY OF THE WRITTEN WORD (AND SKETCH!) THROUGH THE USE OF BRANDED NOTEBOOKS. HERE ARE SOME OF THE REASONS WHY.

Please contact TPI Premiums

to discuss how notebooks could

benefit your organisation!

By Adrienne Stone in TPI PremiumsTake Note...

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A Day in the Life

Guest Article

Unfortunately this isn’t an article on The Beatles classic song; instead it’s an insight into a day in the life of a Print Estimator… almost as compelling, no doubt!

Pictured left to right:David Kelly, Dave Keogh

and Rodney Carr

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A Day in the Life

Guest Article by David Kelly

Our Team

From personal experience, when I tell people my job title I pretty much always get a blank face staring back at me, which results in an attempt to explain

the role to a polite audience! Obviously the general print population (which would also include print buyers, designers, and marketeers, to name but a few) know what we do, but for the readers who may not be aware, here’s a look into the role which may be of interest to you.

At its most basic level, an Estimator is someone who prepares an estimate based on a customer enquiry. This involves taking into consideration all the materials involved (such as paper and printing plates), machine time (generally pre-press, press, and post-press), labour (in many cases, numerous staff members involved in a single job), and out-sourcing when applicable. This will result in the costings of a print job, which can be the straight-forward part of the process. The difficult part can be the selling price, especially as printing has always been a competitive market, and will continue to be so as printing companies evolve into an increasingly multi-media buying culture.

Traditionally, estimates were generated manually without the aid of computer software, and the Estimator would work in quiet (peaceful) rooms without too many distractions. Then there was a shift within printing companies, and Estimators found themselves working in the production office in order to learn from them, and from these findings they discovered cost-saving methods which would make the company more competitive within the marketplace. At this point, computers began to become a necessity in the workplace and Management Information Systems

helped estimators to generate estimates with greater efficiency. Estimators today, though, can generally be found in the sales office. The reason for this is that an Estimator needs to be familiar with the clients for which the estimates are being generated as each client may have their own specific requirements. Plus the volume of requests is increasing all the time and the turnaround for estimates are a lot quicker than in the past. Furthermore, working in such an environment helps the Estimators and Sales staff learn from each other. This can also help when dealing with customer queries, as another element of an Estimators role is to sometimes turn unusual requests into reality. To their credit, designers and marketers tend to push the boundaries, and it is down to the Estimator, and production staff of course, to say whether their concept can work or not. Printing and print-finishing companies can be a bit conservative with regard to the unknown, and sometimes a project just won’t work to the way in which the client had hoped; however, other times the project is a success, much to the delight (and relief) to all involved.

Another aspect which has changed in the print market is that traditionally printing companies would be specialists in a certain area, such as book printing or magazine printing or stationery printing (to name but a few examples), and they didn’t tend to offer other forms of print as a service. However, the way in which printing has changed in recent years, companies do not have that luxury anymore and instead have to offer a complete print service. This, though, is not straight-forward as it involves a lot of processes under the one roof and systems put in place to keep everything running smoothly.

Here at The Printed Image, we are one of the few companies to offer screen, large- and small-format digital, and lithographic printing as in-house. Processes that mean we can print almost any product and have full control of the process. From an estimating point of view it gives the Estimator a lot of choices when pricing jobs, as there are a number of ways in which job specifications can be quoted. If a company only offers lithographic printing they wouldn’t be too competitive with production runs of a small quantity, whereas a digital printing house would have the opposite issue when dealing with larger quantity work. However, what a lot of companies have tried to do is sell everything and out-source what they cannot produce in-house, but that can create problems when producing campaigns involving numerous elements that need to be printed using the various printing processes.

This is why the Sales and Estimating team at The Printed Image work so closely together, as we specialise in such campaigns and ultimately aim to utilise all the printing processes we possess in order to maximise quality as we have total control of production, and minimise the cost to our clients as we can produce everything required for the campaign under one roof.

As mentioned before, the print market has changed a lot and the industry has had to become more competitive and efficient to survive and grow; The Printed Image being a case in point in successfully implementing such changes that have been made throughout its history in order to remain a leader in promotional material, whatever the specification.

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Get to know

15Garry Palmer is the Creative Director at The Printed Image.

Questions

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What makes you happy? Having a laugh with family and friends.

What is the last piece of music you bought?Songs of Innocence by U2..Bono and the lads just gave it to me!

A film that you would recommend?Rear Window.

Favourite TV series?The Middle.

Dream Holiday?The Wild Atlantic Way on a Harley. Most overused phrase?FYI and other TLA’s (three letter abbreviations).

Your childhood hero?In Music: Phil Lynott. In Sport: Kenny Dalglish. 3 guests at a dinner party - who are they?Giles, Brady and Dunphy. Best advice you’ve heard?Always trust your instincts. Favourite meal?Thai green curry.

What’s your favourite car?Any classic convertible Mercedes. Who was your first crush?My wife... summer love turned into the love of my life. Favourite time of the week?1st cold beer on a Friday night. Last good book you read?Life of Pi.

Any hidden talents?Yes, very hidden.

Always trust your

instincts“

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Around the Office

Ireland’s most popular and fun hospice fundraising campaign hit TPI bellies last month, as The Great TPI Bake off was held in aid of Harold’s Cross

Hospice. Well done to Sylwia Grzybowska who took home 1st prize. Major congrats to everyone who baked and thanks to everyone who brought in

books too. Proud to announce that there was no food left over.

THE GREAT TPI

Bake1Off€450 RAISED BY TPI STAFF

FOR OUR LADY’S HOSPICE, HAROLD’S CROSS

1st prize!Sylwia Grzybowska

Clever Customer Communications / 01 408 9222 / www.tpi.ie