The Principles of Success 1) The Power of Paradigms 2) The Power of Thought 3) The Power of Vision 4) The Power of Intention 5) The Power of Faith 6) The Power of Detachment 7) The Power of Partnerships 8) The Power of Giving 9) The Power of Gratitude 10) The Power of Accountability The Principles of Success Everyone has the capacity and potential to be great, to be successful. It’s just a matter of deciding what your purpose is, focusing on your intention and manifesting your vision and dreams into reality. Most people never determine what it is that they want to achieve, because they don’t have a purpose or a big enough dream. They become complacent and as followers, they help others to achieve their dreams and ambitions, while they never realize their own potential for greatness. Earl Nightingale once said, “success is the progressive realization of a worthy ideal.” One mans floor, may be another mans ceiling but every man should have his own dream, a purpose, a passion and his own definition of what success means to him. Success is not a specific destination; it is a never ending journey, that you choose. It is your consistent progress toward achieving your highest purpose - your vision in all areas of your life. Success is about achieving balance in all the key areas of your life; financial, relational, spiritual, intellectual and physical. The Ten Principles of Success that comprise this E-Book are not magic and they are not new. These principles have been proven time and time again as the keys to opening the door to success, abundance and prosperity. They are designed to take you to the next level of achievement and fulfillment. I can introduce you to them, discuss them with you and coach you on them but only you can put them into action and make them part of your daily life.

If your believe that your passion and your purpose are great enough, you will make the sacrifice and commitment necessary to go into action and achieve the results that will begin to change your life. Success is not based on who you know or what you know, rather the depth of your belief in yourself and in these principles. These principles have worked for me and for countless other successful individuals, if you apply them on a consistent basis, they will work for you as well. Whether you are a scientist and call it Energy or a religious practitioner and call it God, Allah, Yahweh or whether you practice your own form of spirituality and call it Source or the Universe; there is a positive and loving energetic presence available to everyone alike. Regardless of how we identify with this Power, this Source Energy does not discriminate, it treats everyone equally. Your journey to greatness starts with you; YOU have all the power, BE that change! The Power of Paradigms Your past is not your future. Let me repeat that please, your past is not your future. Your past is nothing more than the actions and results you realized based on your past thoughts. Thoughts are things, powerful things. You think who you are and over time, that is who you become. It is a phenomenon of attraction but you naturally move toward what you focus on, positive or negative. What we spend our time thinking about, is what we attract into our lives. If we think negative thoughts or focus on past mistakes, we attract negative people and circumstances into our lives. On the other hand, if we think positive thoughts, we attract positive people and opportunity into our lives. Our paradigms, are simply the sum total of our past thoughts, beliefs, habits, values and decisions about ourselves and others. Your paradigm is basically a canvas that you have painted

based on your past life experiences. If your past paradigm is negative in nature, your future circumstances will be negative as well. Once again, if your past paradigm is full of positive thoughts and experiences, your future will evolve in a similar manner. It’s no coincidence that people who’s past has been comprised of failure and set backs, duplicate that behavior into their present and future. We literally create our world, good or bad, based on our individual paradigms. Most individuals are not aware of the fact that over time, our paradigms mold and create us and our world. The reason for this is our paradigms become a part of our very being, which results in our behavior and emotions being on automatic; automatic good or automatic bad. You are your thoughts, change your thoughts and you change your paradigm, change your paradigm and you change your behavior, change your behavior and you change the person and the results. If you want to change your results you must first change your paradigm. Our success literally depends on the intensity and quality of our thoughts. Our success is not dependent on what happens around us or in the world that surrounds us; it is reliant on our inner thoughts and core values. Change the inside and you’ll change the outside. Ghandi once said, “you must be the change you want to see in the world.” Be that change! Thought % Emotion % Action % = Results The Power of Thought We talked about thoughts in the previous topic, “The Power of Paradigms.” The reason for this is that paradigms are created by your thoughts and beliefs over time. You see, we are literally what we think, our character being the sum of all our thoughts. Who we are, who we become, is designed and built by our own thoughts, in our own minds. A thought is to the mind, what a seed is to the garden, therefore each and every action that we take, creates a result in direct proportion to our thinking. You harvest exactly what you plant, good or bad, positive or negative. You and you alone are the master of your thoughts, your environment and your destiny; no external situation or individual is responsible for creating the circumstances in your life. Many of us are anxious to improve our circumstances but are unwilling to improve ourselves. We desire more wealth, more joy, more happiness, more love yet we fail to understand that all of these things grow and evolve in direct proportion to our personal development and achievement.

Positive thoughts and actions can never produce bad results; likewise negative thoughts and actions can never produce good results. Success or failure is habitual. Our attitude and what we achieve in life depends solely on what we think. Your external world is a direct reflection of your world within. In “The Master Key System.” Charles Haanel states, “we must “be” before we can “do” and we can “do” only to the extent which we “are” and what we “are” depends solely on what we “think.” You are what you think about most often and you attract into your life exactly that. Once you link thought to purpose, only then can you and will you achieve success. Thought without purpose is like a ship without a rudder, drifting aimlessly and open to be influenced by any external individual or circumstance that presents itself. As an athlete or dancer disciplines their body, they must first discipline their mind. Your thoughts fuel your body and put you into Positive Action (PA). You must learn to condition your mind by disciplining your thoughts and focus on a great purpose. Thought aligned with great purpose becomes creative power, creative power produces action and that action in turn creates positive results and achievement.

Positive Thought % Creative Power % Action % Results The Power of Vision Dr. Maxwell Maltz, is considered the father of Cybernetics. Dr. Maltz was a world renowned plastic surgeon, who focused on the study of his patients relative to their self-image and behavior after surgery. Cybernetics is basically the study and analysis of the brain and nervous system relative to an individuals self-image. In 1972, we already knew that the key to human behavior was based on the self-image. What ever your perception of yourself was, relative to the self-image, dictated what your behavior would be. In his book entitled Psycho-Cybernetics, he discovered that if you change the self-image of an individual, you change the personality and the behavior. Cybernetics launched the Principle of Visualization. Based on these studies we today have what we refer to as The Power of Vision, which helps us create a clear mental picture of who we want to be and the life we want to live.

Your subconscious mind operates much like a camera, whatever pictures you plant in your subconscious mind with strong belief and emotion, leaves a footprint on your subconscious. Plant the seed of whatever you envision for yourself and your life, you need only to reenforce your vision daily through meditation, positive self-talk and take action. We’ve already learned based on The Power of Paradigms, that we can actually change our thoughts, beliefs, habits and attitudes. In the second Power Principle, we learned that thoughts are things and that what we think, is who we are. So, think for a moment and determine the following; what do you want? Once you have identified what it is that you want, you are ready to apply it to your vision. A vision is your mental picture of who you want to be and the life you want to live. To achieve the highest levels of success, create a powerful vision for your life and plant it in your subconscious. In creating your vision it is imperative that you identify the following: " who you want to be "what you want to do Your vision should include the following; 1) your vision should be real & believable, 2) your vision should be emotional in nature, 3) your vision should be in the present tense, 4) it should be unlimited, as in unlimited potential, unlimited possibilities & 5) you must be present in your vision. Visualize yourself being and living the image you’ve created. Your vision should be your first thought in the morning and your last thought in the evening, to continually feed your subconscious mind. The Power of Intention Intention originates from the concept of attraction and manifestation. Having high intention is very powerful and is vital to ones level of success. The opposite of intention is expectation. Look at the words for a moment; intention, “in” as in internal, expectation “ex” as in external. Expectation creates a component of attachment into your energy field, while intention creates an energy field of being detached. Conscious change is brought about by two qualities; attention and intention. Attention energizes, while intention transforms. Whatever you focus your attention on, will grow stronger in your life. Intention is about fulfillment, fulfillment of your vision, fulfillment of self. Intention triggers the transformation of energy. When you intend to create an outcome, the energy that you send to your subconscious and the universe, is that you trust and have faith in your intention and your purpose. Your intention is

self-created and therefore you and only you can manifest it, with the help of the universe. The energy field of intention will attract the people and the events into your life, to assist you in manifesting your vision dreams. On the other hand, when you expect to achieve an outcome or a goal, the message and energy field that you send to your subconscious and the universe is lacking true power. It resides outside of you, a slave to external forces and circumstances, hence “expectation.” Intention lives in the world of abundance. When you have intention, you’re making a declaration of trust, faith and purpose; trust in self, faith in God and the universe, purpose in your vision. Intention is a state of mind, a state of being, that is focused on attracting and manifesting your vision and dreams. When you declare an intention, your subconscious sends a source of positive energy and vibrations out into the universe, which the universe over time, responds to. The key to manifestation is focusing your attention powerfully and persistently on what you desire. Expectation on the other hand lives in the world of scarcity. Expectation has the potential to connect you to the component of self-criticism and self-analysis. When you expect, you anticipate, when you anticipate and you do not achieve, the emotion you create is one of scarcity. Just as there is no power in scarcity, there is no sense of trust, faith or purpose in expectation; there is only achieve or don’t achieve. Take a moment to think about what do you intend to create. Think of an intention that is worth while, one that will make a difference in the world and help to change and improve the lives of others. That is what my daily intention is and I can tell you, it’s so much more powerful than having an expectation. We’ll discuss this further in The Principle of Giving. Intention % Abundance % Positive Energy & Vibrations

Expectation % Scarcity % Negative Energy & Vibrations The Power of Faith True faith is about asking God and the Universe for what you want and having belief that it will manifest. Faith is the road map of what you desire. Faith is not an illusion, faith is substance. Your faith is actually the thing, the intention that you desire. Many people believe that if you can’t see it or touch it, the possibility for faith doesn’t exist. Real faith however, is believing in what you can’t see or touch, it’s believing not so much in miracles or even in God, as much as it is belief that God will hand over the power, the courage you require to manifest your vision and dreams. Faith starts with asking God to fulfill your intention and desires. God responds to asking not to prayers because asking is proof of your humility. Most people only pray when they are in a state of want, despair or sin. Asking from a state of true spirit is having faith in the power and ability of God. When you ask , it is an admission of your limitations here on earth.

The Power of Faith, works hand-in-hand with the Power of Vision and the Power of Intention. In asking, you are not only acknowledging your humility and limitations but you’re declaring that you are in essence a spiritual being. We are all spiritual beings first, before we become human beings. Like God, spiritual beings have unlimited potential and unlimited possibility. Express in your thoughts and speech what you want to achieve. Meditating for 30 minutes, and focusing on these three segments will help you to visualize your desire in your mind and it will over time, drive your actions. When meditating focus on 1) being thankful & grateful, 2) asking God for what it is you want and 3) I Am. When you act in faith and declare “I Am,” your faith moves you and your intentions forward, helping you to manifest that which you desire. You see, what you desire is already present, it’s out there in the Universe waiting for you to stand up and claim it. God wants you to have what you desire because he knows that if you ask Him, as a spiritual being, that you in turn will give back to the world and provide value. When you ask for what you want, remember, the most dominant thought is the one that will manifest. Don’t ask for what you “don’t” want, ask for what you “do” want. Your mind should always be moving toward what is powerful, positive, good and giving. Your thoughts and actions should always be moving in the direction of your life’s purpose. In advance, be thankful and grateful for Gods gifts and blessings. God responds to those who are thankful, gracious and humble.

% The faith is the thing that you want in life.

The Power of Detachment This principle is also known as the Law of Surrender or Letting Go. The Law of Detachment says that in order for you to acquire anything in the physical plane, you must first relinquish your attachment to it. This doesn’t mean that you give up your intention or vision, only your attachment to the result. The Law of Detachment is based on the undeniable belief in the power of Self. People are constantly seeking security. Attachment is based on fear and insecurity, yet so many people equate attachment with security. Attachment is based on scarcity consciousness because attachment relates to the external world, possessions and material things. Here people are searching outside of the Self (external) for security.

In comparison, detachment is based on abundance or wealth consciousness and the freedom to create. The experience of an abundance mind set, allows you to be grounded in the wisdom of uncertainty. Uncertainty is based on belief and faith; it is here that you will find the power and freedom to create whatever you choose, based on your intentions. People are constantly searching for security, not realizing that you don’t search for security, security is in you, it is the Self. The Self is where all security and belief exist and no where else. Based on the principles of the Law of Detachment, you will find within yourself two powerful realizations; the power for unlimited potential and the power for unlimited possibility. You, are an unlimited spiritual being. At its core, security is about attachment to what is known, to the past. Detachment lives in the world and wisdom of uncertainty. Many people relate uncertainty to insecurity but this is not true. Uncertainty is the foundation of freedom and pure creativity. Uncertainty is the unknown and the unknown is where unlimited potential and possibilities exist. It is where intention and manifestation live in harmony and unison. It is a powerful state of Being. Uncertainty is not about the past, which is the known, it is about the power of tomorrow, your future. Do not fear the unknown, rather embrace it, for it is where your visions and dreams will manifest; it is where greatness happens. To live in the world of detachment, you must first embrace the Law of Faith and Intention, as they are one. Together the world of uncertainty that you choose, will be blessed with joy, love, abundance and wealth.

Intend % Attract % Manifest % Detach The Power of Partnerships Partnerships and positive relationships are vital to achieving consistent success in life and business. Have you noticed over time that really successful individuals rub elbows with like minded people or groups and that mediocre individuals do the same. This behavior is based on an individuals internal belief system about themself, as well as others. If your thoughts based on life in general, live in abundance, you are more liable to build powerful relationships; if they live in scarcity, you’re more liable to see the world through fear and competition. So why is it that more people do not leverage the power of their relationships or do not invest the time and effort they should and need to, to cultivate Powerful Partnerships (PP)? Many individuals state of mind is not about being creative and possibility, it’s about fear and

competition. Truly successful people never compete, they network and leverage their relationships by providing value and by giving more than they receive. Society has created a culture of competition but the only real competition you will ever have in your life is with yourself. The competition between the positive thoughts of your disciplined mind and the negative thoughts of your undisciplined mind, is where the daily battle ground lies. True leaders and successful individuals know that on each and every day, when they rise in the morning, their only competition is with themselves. You leverage your power when you build strong partnerships. In Napoleon Hills landmark book entitled “Think and Grow Rich, he identified one of the many secrets of success in life and creating real wealth. He interviewed many of the leading corporate executives and millionaires, who created wealth and abundance in their lives; Dale Carnegie, JP Morgan, Henry Ford, Thomas Edison and others. What he found was that many of these individuals had similar behaviors in regard to achieving their goals and level of success. One of their secrets was being part of, what Napoleon Hill labeled, a MasterMind Group. At some point in their lives, super achievers reach out to a mentor, one who has already achieved the level of success that they desire. They work with them, associate with them, learn their habits, what they think and how they communicate. Mentors have been where you are going. They know what works and what doesn’t work. They can cut your road to success and prosperity in half. Individuals assume the nature, habits and the power of thought of those with whom they associate. You can’t help but be influenced in either a positive or negative manner, based on the people you spend the majority of your time with. This is why successful individuals, executives and leaders are always a member of a like minded Master Mind Group.

Creative Thought = Powerful Partnerships Scarcity Thoughts = Fear & Competition

The Power of Giving The Law of Giving says that what ever you put out into the universe, eventually comes back you. Like attracts like. Giving is one of the most powerful principles in The Principles of Success. This natural law is as consistent as the rising and setting of the sun. Put out positive energy, you get positive results, put out negative energy, you get negative energy; provide a lot of value, you get back a lot, provide limited or no value, you get little in return. The bottom line is whether it’s about money in business or love in relationships, if you give great service and value, you will receive great returns. Winston Churchill once said, “we make a living by what we get, we make a life by what we give.” Many individuals either come from scarcity, so they feel they have to hold on to what they have or they focus on what they don’t want. Both send out negative and selfish energy to the universe, so what you get in return is scarcity or more of the same.

When you give freely you are telling your subconscious mind that you live in abundance, that you can always attract more into your life. You know that you have access to an unlimited supply of what’s good in the universe. You have faith that the good that you give, will manifest not only back to you but to the world at large. The universe in turn knows that you will do good with what you receive, so when you ask, you receive. In the movie “Pay It Forward,” Trevor McKinney (Haley Osment) believed in the goodness of human nature. Hw was determined through the theory of his school project (Pay It Forward) to change the world by making a difference one person at a time. He believed that if he could make a difference in the lives of three people, they would in turn help three, who would help three etc. Trevor believed in the realm of possibility. Imagine for a moment what the world would be like if every individual lived by this creed. The Principle of Cause and Effect lives within the Law of Giving. It says that whatever you put out into the universe comes right back into your life. Over time, all great achievers have been great givers and giving is the best way to send a message of abundance to the universe. They know that if they give, they will receive, but that’s not why they give so generously. They give for the basic joy of making a difference in other peoples lives. They believe that if they make a difference in the world, the world will be a better place for everyone. Successful people and winners also remember the difference one of their mentors made in their past life. It’s like becoming a member of a secret club, of which they realize the responsibility they have to give back. This concept is why “Pay It Forward” is one of my favorite movies. Positive Energy % Giving = Positive Results Negative Energy % Scarcity = Negative Results The Power of Gratitude For you to manifest the prosperity that God and the universe has spoken for you, you must first be grateful for what you currently have and who you are before you receive more. That’s basically how the Law of Gratitude works. Your life is full of things for which to be grateful for. You also must believe that your current results will continually grow, change and improve. Until you recognize your blessings and the good in your life, you will not receive more of the same. I meditate every morning for 30 minutes. I’ve meditated for years, it’s the first thing I do each and every morning. When I meditate I’m first thankful and grateful for what and who I have in my life, as well as for who I am and who I’m becoming. I ask God and the universe to guide me to become the powerful spiritual being I need to be, to attract the people and events into my life. I do this so that I can manifest my vision, dreams and make a difference in the world.. Lastly, I acknowledge to myself, God and the universe who “I Am.”

If you can get that you have a purpose and within that purpose, you are here to serve mankind and the world, you will achieve great things. You will begin to attract abundance and prosperity into your life like you have never done before. What most people do in their lives, is to set goals to achieve new heights, a better job and material wealth but in the process of setting goals, they forget to be grateful for what they already have. This is why when so many of us set goals we often never achieve them. You must first acknowledge what you have before you can manifest more goodness into your life. Gratitude awakens the power of faith in you. If you have faith and think prosperity, you will over time attract prosperous people and events into your life. When you are completely grateful, you subconscious receives the message. You may want to change and improve your life based on your present circumstances but being grateful for what you have, sends out a positive vibrational energy. It says to the world “ I know and believe that the good I choose and have asked for is coming into my life.” Remember when we spoke about the Power of Thought. We discovered that thoughts are things, and that what you think about most often you manifest into your life. Gratitude begins in your mind with your thoughts, it then becomes an emotion, a beliefs, your spoken word and a definitive action. Appreciate who you are and be grateful for what you have. A wonderful exercise that you can do, whether in the form of self-talk or meditation is exactly that; acknowledge the good in you and appreciate who you are, then be grateful for what you have in your life, family, friends and loved ones. Then build in the concept of intention in regard to improving and changing your life for the better. Remember, only you can manifest intention and fulfillment into your life, no one else. Gratitude = Abundance & Prosperity The Power of Accountability Now that you have the previous nine Principles of Success, it’s time to put it all together. Accountability is about results, in other words, the buck stops with you. You and you alone are responsible for practicing and consistently putting the principles into action. Being accountable means that you take complete responsibility for your actions and the results in your life. You are in control of your own destiny. It is imperative that you understand this next statement, “only when you are accountable for everything in your life can you be responsible to change your life.” You own your current circumstances based on your past thoughts, deeds and actions. Likewise, you will own your future, good or bad, based on your present circumstances.

As a Business Coach, I advise, guide, direct and coach people to change and improve their lives, but nothing happens in my clients lives, unless they make it happen. All the coaching and good intention in the world, will not generate change or results; only you can do that! Until you grasp this concept, you can never have what you truly want out of life. It really breaks down into two simple components; are you a dreamer or an achiever? We all have imaginations, which means we all can dream. But unless you put your imagination and dreams into action, you will never manifest them, you will never achieve. Change usually requires 21 days of reprogramming your subconscious. For many individuals, this is just too much work. Many people have neither the discipline or focus necessary to initiate change in their lives. My Business Coaching is broken down into several different categories. One of the most vital lessons that I communicate to my clients is the need to be persistent and consistent. Anything short of this is a guarantee for failure. Implementing these emotional dynamics, is the only way that you will initiate change in regard to your behavior and habits. Your conditioning has been part of your subconscious mind for years. It started way back when you were a young child; your parents, teachers, coaches, neighbors, family members all played a role in molding who you are today. If your why, your desire and passion to succeed are big enough, strong enough, you will be successful. We pay a price for our dreams, everyone does. It takes personal commitment, accountability and passion. Do you have what it takes? Are you willing to pay the price? There is no try, there is only do! Accountability = Responsibility

Action = Results Living The Principles of Success My suggestion is that to replace the habitual negative thoughts that have been planted in your mind, you read these principles once a day for 21 days. This will begin to shift and eventually change your paradigm. If you’re not willing to this, then you don’t want to change bad enough to achieve your dreams, what ever they may be. As you’re reviewing these principles for the first 21 days, I suggest that you design a vision, a purpose, one that you can be extremely passionate about. When you rise first thing in the morning, you should review your vision, your passion to start your day. Likewise, the last thing

you should do at night, to feed your subconscious with the power of intention, is to read your vision once again. Stay in the now and present with your vision, do not revert back to the past, a past that may consist of mistakes, missed opportunities and under achievement. Neither should you live in the future, for the future can be full of fear, anxiety and lack of fulfillment. By staying present, you are in the state of mind called Being, this is where your power lives, this is where the positive energy for change will be generated from. Review your vision in the form of positive self-talk or meditation. Remember to be thankful and grateful for what you have, ask God and the universe for what you aspire to have and lastly declare “I Am.” I am a great leader, I am a successful entrepreneur, I am a loving father, husband and friend. I am a powerful spiritual being, I am wealthy, I am unlimited possibility, I am unlimited potential, I am a child of God, so humbly speaking, I am God on this earth. To your success, Larry Agresto