The Principles of Design: The Principles of Design: Repetition and UnityRepetition and Unity

Module 3: Designing for Communication

LESSON 9LESSON 9LESSON 9LESSON 9

Module 3: Designing for Communication

LESSON 9LESSON 9LESSON 9LESSON 9

Lesson Overview

In this lesson, you will: Explore the principles of repetition and unity in Web design

Module 3: Designing for Communication

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Guiding Questions How does repetition contribute to memory?

In what way does unity impact your definition of “teamwork”?

Module 3: Designing for Communication

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Repetition Short-term memory to long-term memory Used constantly in advertising Repeating an idea or image

Module 3: Designing for Communication

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Repetition Connect the word or idea with a picture Textbooks commonly do this with images, charts, graphs, and drawings Creates a mental picture

Module 3: Designing for Communication

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Repetition Repeated use of color

Use specific colors in the same way on every page Repeat layout design on succeeding pages

Module 3: Designing for Communication

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Repetition Works Advertising TV commercials Icons that we immediately recognize

Module 3: Designing for Communication

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Unity Bringing it all together Gestalt Theory: the whole is greater than the sum of the parts Designer wants the whole site to have greater impact than the individual

parts

Module 3: Designing for Communication

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Unity Proximity

Brings ideas together through their closeness to each other Repetition

Provides continuity between pages of the site

Module 3: Designing for Communication

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Assignment Use the selected Web site

Analyze it according to the principles of repetition Analyze it according to the principles of unity Write a justification for each

Module 3: Designing for Communication

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Lesson Review How can the use of repetition and unity contribute to effective

communication in a Web site?