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L’Editeur, Renslar “Renny” Keagle, [email protected]
President, P.A.L.S., Robert Cearlock, [email protected]
THE PRESS ASSOCIATION OF LA SOCIETE
The Bulletin is an official publication of the
Press Association of La Societe, published 12
times a year at an annual subscription cost of
$15.00 (mail only) $10.00 (Digital only) payable
to P.A.L.S. Publication address is 8714 Marble
Dr., El Paso, TX 79904. Contributions, ideas or
comments welcome. PUFL—$100.00
NATIONAL PUBLIC RELATIONS COMMITTEE
Directeur—Robert Cearlock, POB 1782, Mt. Vernon, IL 62864, 618-244-5761 [email protected]
Sous/Directeur —Renslar “Renny” Keagle, 8714 Marble Dr., El Paso, TX 79904-1710 [email protected]
Sous/Directeur —Paul Yager, 503 Meadow Dr., Fuquay-Varina, NC, 27526 [email protected]
Sous/Directeur—D R Richards, 2811 Timbercreek Trail, Valdosta, GA, 31605 [email protected]
Advisor—Pat Beamer
MAIL P.A.L.S. DUES TO:
Renslar R. Keagle
8714 Marble Dr., El Paso, TX 79904-1710
Ph: (915) 346-6099 [email protected]
Annual dues are $15 Mail $10 Digital
MAKE CHECKS OUT TO P.A.L.S.
This is Constitution and Citizenship
Month with September 17th being Con-
stitution Day and celebrated all that
week. So you may see a bit about it in
this issue. On Sept. 20, I gave a speech
on the Declaration of Independence and
the Constitution to the Sons and Daugh-
ters of the American Revolution as well as a briefing presented on La
Societe—anyone wishing a copy just email me.
Great Nationale! Productive Public Relations meeting as always. Great
to see our President Bob Cearlock continue as our Public Relations Di-
recteur—Some changes in Sous Directors. See my comments on the
L’Editeur page on other upcoming changes. The PUFL plan now allows
for a $25.00 down-payment which pays you up to date and then you
have a year to pay the remaining $75.00 to get your PUFL card.
Congratulations to Grand du Pennsylvania on the Gavel! Whew!!!!!
This issue begins 35 years!!! L’Editeur
Vol. 35 No. 1 Supporting and Encouraging La Societe Public Relations for 35 Years September 2019
In this issue!!
National PR Awards 2019
Clipboard—Military Terms
PR Editorial—Let it happen or make it
happen?
Special Observances in October
Public Speaking as Public Relations
Great Constitutional Speech— Thomas
Paine
Newsletter Filler or Trivia
Spotlight on PR—Flickr and PR
Poster of the Month
Motivation and L’Editeur Page
https://twitter.com/The_40and8
(Ctrl-click)
“A well-regulated militia, being necessary to the security of a free state, the
right of the people to keep and bear arms shall not be infringed.”
― James Madison, The Constitution of the United States of America
THE CLIPBOARD
PR stuff
from
around
the web
later denoting a bandit) and brig and brigantine for types of warships during the
Age of Sail (the use of the former as prison ships led to brig being applied to mili-
tary prisons).
Corps. Derived from Latin corpus (“body”), a set unit of tens of thousands of sol-
diers; by extension, also a more or less numerous group of people involved in the
same activity, such as the press corps or a corps de ballet, or ballet company.
Detail. Derived from Old French detaillier (“cut into pieces”), originally only a reference to a part or facet of some-
thing, but it also came to apply to a small group of military personnel assigned a specific task, as well as to the task
itself or the action of selecting the group.
Division. Derived from Latin dividere (“divide”), a word with numerous senses, including referring to a unit consisting
of tens of thousands of soldiers or a unit of aircraft or ships.
Echelon. Derived from Late Latin scala (“ladder”) by way of French eschelon (originally “rung of a ladder” but later
“grade,” “level,” or step”), adopted into English to refer to a military formation in which units are offset so that from
above, they resemble a stairway in profile; the word then came to denote grades or levels of an organization or the
people at one of those grades or levels.
Fleet. Derived from Old English fleotan (“float”), a set unit of military naval vessels or the entirety of such vessels be-
longing to a navy or to a company; by extension, now also applied to collections of vehicles, such as a group of cars
10. Legion. Derived from Latin legere (“gather”), originally a Roman military unit equivalent to a modern brigade; now,
vaguely describes a multitude.
Platoon. Derived from French pelaton (“little ball”), originally referring only to a set unit of about several dozen sol-
diers and by extension coming to mean a squad of athletes with a common function (such as offensive and defensive
teams in football) or any group of people with a common characteristic or goal.
Regiment. Derived ultimately from Latin regere (“lead straight” or “rule”), regimen was adopted into English to refer
primarily to a fitness or health plan, but its cognate regiment refers to a military unit of about a thousand or more sol-
diers; to regiment is to control strictly.
Squad. Derived ultimately from Vulgar Latin exquadrare (“make square”) by way of Middle French esquade, initially
denoting a set unit of about a dozen soldiers but later also referring in general to a small group engaged in an activity
(see also squadron).
Squadron. Derived from Italian squadrone (“squad”), cognate with squad, refers to any one of several types of military
units depending on the branch of service (it can apply to soldiers, aircraft, or ships), and by extension a large group of
people or things involved in a particular endeavor. • By Mark Nichol from Ragan’s PR Daily, May 31, 2019
Writing and Editing… The origins and meanings of 15 common military terms
Army. Derived from medieval Latin armata (“army”)—also the source of the Spanish
term armada, meaning “war fleet”—referring to a nation’s entire body of land forces or to
one major unit of that body.
Brigade. Derived from Italian briga (“quarrel”), a word for a unit consisting of thousands of
soldiers or, by extension, to any large group of people organized according to common be-
lief or toward achievement of a common goal; brigadier is a military rank for someone in
command of a brigade, and related words are brigand (originally meaning “soldier” but
PR Editorial— Let it happen or make it happen?
The above is a popular phrase I see and hear all the time, pops up in commercials quite a bit. Stuck in my mind.
This may seem like a simple thing, but believe me it isn’t. So, do you first do everything in your power to make things happen, then stand back and let the chips fall where they may?
So take the reverse… just letting things happen, play the waiting game, see who renews, see what new member falls out of the tree, see how many pins get sold, then late in the game start to try and make things happen? It boils down to being a doer or an observer—making it happen or just doing nothing while waiting for it to happen.
In a perfect world with the best officers, great leadership, a checkbook full of dough, pins sales out the roof, making goal and no problem getting new members—we might be able to sit back and relax and enjoy the fruit of the tree.
But that is a rare case and I’m still looking for that perfect Locale or Grand to pick their brain. I’m thinkin’ even the best of us can improve. But here is my shopping list to making things happen and is just my opinion, take it or leave it...
Don’t overlook those new guys who joined for a reason. The leadership potential is there. The old guard, the ones who’ve been there and done that—we need to become mentors.
Wear your colors! Wear a Forty and Eight shirt once in a while, keep your chapeau handy and wear it often when appropriate, have pins in your pocket to share, show or sell. Spend a few bucks at emblem sales.
No brainer—have an application handy and on you at all times—how about a handful of brochures?
Got a business card with contact info and a great Forty ad Eight logo? You would be surprised how many people have business cards these days—ask and swap.
Move public relations from the back burner to the font burner. Print a copy of the PR manual from the website—then read it! Media list, media list, media list! As an absolute minimum, get a few press releases out there.
Every new member must get a recent version of our Ritual and Manual of Ceremonies and a Voyageurs Guide. Don’t pass along or pass on older copies out of date.
One missed promenade by a new or regular member means probably two months go by without seeing or hearing from them again...follow up on each missed promenade - call, email, do something but check.
Gotta, gotta, gotta have a newsletter. Hardcopy, email or something. One page will do if not more. The PR manual is a great place to start on tips and ideas. The front page of my newsletter is the minutes from our last prome-nade—a great way to post them and communicate. Use the newsletter to inform, tell, update, calendar and fill with attaboys for hard workers.
Chef, Correspondant, L’Editeur, Publiste—somebody, anybody in at least every Grand or Locale needs to have press credentials and a member of the Press Association of La Societe—contact me!
Somebody has got to do the reports. If a program does not have a Directeur, then somebody has to do it be the Correspondant or Chef or somebody—but reports have to get done. A lack of reports from Locales to Grands signif-icantly affects reports to Nationale.
I’m sure many of you can think of a lot of other things to add to this list to start making things happen. You start doing a few or all of the above and you will be able to sit back and things will start happening on their own. Let’s sum this all up with a great Horace Mann quote—
“Let us not be content to wait and to see what will happen, but give us the determination to make the right things happen.” •
L’Editeur
Special Observances in October
Month:
Adopt a Shelter Dog Month
American Pharmacist Month
Apple Jack Month
Awareness Month
Breast Cancer Awareness Month
Clergy Appreciation Month
Computer Learning Month
Cookie Month
Domestic Violence Awareness Month
Eat Country Ham Month
International Drum Month
National Diabetes Month
National Pizza Month
National Vegetarian Month
National Popcorn Popping Month
Sarcastic Month
Seafood Month
Weekly Celebrations:
Week 1 Get Organized Week
Week 1 Customer Service Week
Week 2 Fire Prevention Week
Week 2 Pet Peeve Week
14 - 20 Earth Sciences Week
Week 3 Pastoral Care Week
October 1st—International Day for the Elderly
International Day for the Elderly is dedicated to honor, respect and care for the world's elderly. Remember, someday you hope to be included among this group!
In 1990, the United Nations General Assembly designat-ed October 1st as the International Day for the Elderly, also known as the "International Day for Older Per-sons". The holiday is the result of the UN World Assem-bly on Aging which was formed in 1982 to explore and tend to the needs of the elderly in the world.
Did you Know? According to the United Nations, "one of every 10 persons is now 60 years or older. By the year 2050, one of five will be 60 years or older; by 2150, it will be one of three persons".
October 13th or October 27th - Navy Day
Many nations around the world celebrate their navies, with a special day dedicated to them. Each country selects a date relevant to their navy, often the birth date of the navy.
In the United States, Navy Day is commonly celebrated on October 27th. This date was selected as it was the birth date of President Theodore Roosevelt, an avid supporter of the U.S. Navy. In the 1970's, research determined that the birthday of the U.S. Continental Navy was October 13, 1775. At the time, efforts were made to move Navy Day to this date. However, Navy Day in the United States, is still largely recognized as October 27th.
On Navy Day, give some well deserved attention to your proud U.S. Navy, and to the sailors who serve our coun-try.......Salute!
October 30th—National Candy Corn Day
Candy Corn Trivia:
Candy corn was originally called "Chicken Feed". Aren't you glad they changed the name!?
Candy corn was invented in the 1880s by George Ren-ninger, and first manufactured by the Wunderle Candy Company in Philadelphia, Pa..
The Goelitz Candy company was the first to manufacture mass quantities around the turn of the century.
The original way to make candy corn, was to pour each color separately into molds, a very long, time consuming process.
Today, the Jelly Belly factory has a machine that produces 1200 kernels per second!
Candy corn consists primarily of corn syrup, honey, and sugar. There's lots of carbs (sugar), but it's fat free!?
19 pieces of candy corn has 38 grams of sugar.
Worldwide, over 35 million pound, or 9 billion pieces, are consumed annually.
Public Speaking is Public Relations
Public speaking is a useful tool in public relations and a great way to communicate your key
messages while connecting with your target audience. You can participate in public speaking at
conferences, events or any time that you intend to inform, influence or entertain an audience.
The main purpose of public speaking is to communicate your message to your target audience in an engaging way
to encourage them to remember it. Public speaking can also help to build your profile as an expert in your organi-
zation and increase your target audience’s awareness of the Forty and Eight and our service to our community.
Prepare and practice Before a public speaking opportunity it is essential to do some research into the topic you
want to discuss and the main points you will communicate. The more knowledge you have about your topic the
more confident you will be. You can then thoroughly prepare your speech and then practice, practice, practice.
When you know what you are talking about there will be less room for error.
Develop a relationship with the audience Connecting with the audience is a fundamental part of successfully com-
municating your message. Whether it’s through a captivating introduction, using humor or incorporating hand
gestures, your message will be more impactful if the audience is receptive to what you are saying.
Relax and deliver When speaking to an audience it’s important to relax and be yourself which can often be diffi-
cult if you are nervous. You can use relaxation techniques such as controlled breathing to calm your nerves, make
sure you are prepared, practice plenty of times (see first tip) and be strong in your delivery. You are more likely to
engage the audience if you speak clearly, stand tall and maintain good eye contact.
Know your audience Before the public speaking opportunity you should find out information about your audience.
This will help you to tailor your speech to their needs. For example, if the audience has no knowledge about your
area of expertise then you need to use language they will understand, which means no jargon. You also need to
think about the purpose of the speech and the main points you want the audience to take away. You can then
structure your speech to make sure the audience will receive your messages. (Explain the French if discussing La
Societe)
Become a regular public speaker The more you practice public speaking, the more successful you will be. With
practice you can also learn how to control your nerves and become more confident. Start by speaking at small
events and then build up to bigger conferences. Accept any opportunity possible to practice your public speaking
and believe in what you are saying.
Have your speech typed out, in a large font, highlighted, etc. This will give you confidence that your speech is all
laid our in front of you.
The more practice you receive the better your public speaking will become and you will be more successful in deliver-
ing your message. Successful public speaking involves preparation, the ability to connect with the audience, a strong
delivery, practice and tailoring your speech to your target audience.
Remember, after you finish speaking you now have a relationship with the group. Keep that communication going.
When I speak to a group, I ask them if I can add them to my newsletter mailing list—perpetuating that relationship.
*** Public speaking is also fundraising—without asking, when groups hear about our charity work, a check may come
from a speaking engagement. •
From a variety of web sources...
Great Constitutional Speech - “Give me liberty or give me death”
“It is natural to man to indulge in the illusions of hope. We
are apt to shut our eyes against a painful truth -- and listen
to the song of that siren, till she transforms us into beasts.
Is this the part of wise men, engaged in a great and ardu-
ous struggle for liberty? Are we disposed to be of the num-
ber of those, who having eyes, see not, and having ears,
hear not, the things which so nearly concern their tem-
poral salvation? For my part, whatever anguish of spirit it
may cost, I am willing to know the whole truth; to know
the worst, and to provide for it…
… we have done everything that could be done to avert
the storm which is now coming on. We have petitioned --
we have remonstrated -- we have supplicated -- we have
prostrated ourselves before the throne, and have im-
plored its interposition to arrest the tyrannical hands of
the ministry and parliament. Our petitions have been
slighted; our remonstrance's have produced additional
violence and insult; our supplications have been disregard-
ed; and we have been spurned, with contempt, from the
foot of the throne. In vain, after these things, may we in-
dulge the fond hope of peace and reconciliation. There is
no longer any room for hope. If we wish to be free -- if we
mean to preserve inviolate those inestimable privileges for
which we have been so long contending -- if we mean not
basely to abandon the noble struggle in which we have
been so long engaged, and which we have pledged our-
selves never to abandon until the glorious object of our
contest shall be obtained -- we must fight! -- I repeat it, sir,
we must fight!! An appeal to arms and to the God of
Hosts, is all that is left us!
They tell us, sir, that we are weak -- unable to cope with so
formidable an adversary. But when shall we be stronger?
Will it be the next week or the next year? Will it be when
we are totally disarmed, and when a British guard shall be
stationed in every house? Shall we gather strength by ir-
resolution and inaction? Shall we acquire the means of
effectual resistance by lying supinely on our backs, and
hugging the delusive phantom of hope, until our ene-
mies shall have bound us hand and foot? Sir, we are not
weak, if we make a proper use of those means which
the God of nature has placed in our power.
Three millions of people, armed in the holy cause of lib-
erty, and in such a country as that which we possess,
are invincible by any force which our enemy can send
against us. Besides, sir, we shall not fight our battles
alone. There is a just God who presides over the desti-
nies of nations; and who will raise up friends to fight our
battles for us. The battle, sir, is not to the strong alone;
it is to the vigilant, the active, the brave. Besides, sir, we
have no election. If we were base enough to desire it, it
is now too late to retire from the contest. There is no
retreat but in submission and slavery! Our chains are
forged. Their clanking may be heard on the plains of
Boston! The war is inevitable and let it come!! I repeat
it, sir, let it come!!!
It is in vain, sir, to extenuate the matter. Gentlemen
may cry, peace, peace -- but there is no peace. The war
is actually begun! The next gale that sweeps from the
north will bring to our ears the clash of resounding
arms! Our brethren are already in the field! Why stand
we here idle? What is it that gentlemen wish? What
would they have?
Is life so dear, or peace so sweet, as to be purchased at
the price of chains and slavery? Forbid it, Almighty
God! -- I know not what course others may take; but as
for me, give me liberty or give me death!” •
In 1775, as the colonists assembled at the Virginia Conven-
tion debated whether to mobilize forces against the
British, Patrick Henry gave an impassioned speech in sup-
port of the resolution from his pew in a Richmond church.
Newsletter Filler, Trivia or Just for Fun
The oldest delegate to the Constitutional Convention was Benjamin Franklin, who was 81
years old in 1787. The youngest was 27-year-old Jonathan Dayton of New Jersey. Alexan-
der Hamilton and James Madison, perhaps the two most critical figures in the drafting and
ratification of the Constitution, were 30 and 36, respectively.
During the 1920s and '30s, the Constitution and the Declaration of Independence were kept on public display at the
Library of Congress. In 1952, after negotiations were completed between the Librarian of Congress and the Archivist of
the United States, the Constitution and the Declaration were both transferred to a more suitable location in the newly
built National Archives building. The transfer itself had become considerably more complex than it was back in 1920
when the Librarian of Congress simply drove the founding documents across Washington in his Ford Model T truck. By
1952, by contrast, the Constitution and the Declaration of Independence "were placed in helium-filled cases, enclosed
in wooden crates, laid on mattresses in an armored Marine Corps personnel carrier, and escorted by ceremonial
troops, two tanks, and four servicemen carrying submachine guns down Pennsylvania and Constitution avenues to the
National Archives."
On 6 August 1787, the Constitutional Convention's Committee of Detail proposed a draft of the Constitution in
which the president would serve a seven-year term without possibility of reelection, to be elected by a majority of
both legislative houses. It added that the executive should be addressed as "Your Excellency," since there was no
small amount of anxiety over how to address this unprecedented phenomenon in Western society: a democratically
elected leader who was neither royalty ("Your Highness") nor deity ("Your Holiness").
About half of the Constitutional Convention's delegates were slave owners.
During World War II, the original copy of the Constitution was moved for safekeeping to the famous federal gold
depository at Fort Knox, Kentucky.
The Constitution is about 4,400 words long. The original handwritten copy fit on four big sheets of paper. The docu-
ment is both the oldest and shortest constitution used by any representative government in the world today. By way
of comparison, the Constitution of India, the world's longest, has about 117,000 words; that means it's more than 25
times as long as the Constitution of the United States.
One possible idea: “His Highness the President of the United States of America and Protector of their Liberties.”
Eventually everyone settled on “The President of the United States.” XII. The U.S. Constitution is the shortest gov-
erning document of any nation today, and contains only 7 articles and 27 amendments.
Of the spelling errors in the Constitution, “Pensylvania”(spelled with only one “n”) above the signers’ names is proba-
bly the most glaring.
The Constitution was “penned” or handwritten by Jacob Shallus, A Pennsylvania General Assembly clerk, for $30.
The first time the formal term “The United States of America” was used was in the Declaration of Independence.
Strangely, the word “democracy” does not appear once in the Constitution.
Benjamin Franklin made a suggestion at the Constitutional Convention, that the sessions be opened with a prayer.
The delegates refused to accept the motion stating that there was not enough money to hire a chaplain.
Despite being one of the quintessential Founding Fathers, Thomas Jefferson played virtually no role in the drafting
of the US Constitution, as he was serving in Paris as Minister to France at the time of its writing. He returned in
1789, over a year after the document had been ratified. •
Spotlight on Public
Relations
Flickr and Public Relations
Consider the digital space and limitations of sending photos out for public relations. I cannot send out my P.A.L.S.
newsletter The Bulletin or my Locale Newsletter The Train, without splitting up distribution lists because photos cre-
ate a large digital imprint—even when converting to other formats like .PDF. You are also limited to the number of
pics you can pick and choose to include. In newsletters we usually only post one or just a few pics to publicize the
event or special occasion. But using Flickr—you can also post a link to ALL of the pictures taken at that event. More…
Flickr allows you to Upload Multiple Photos:
If you’ve taken a collection of photos that you’d like to upload at the same time and keep in an album, then Flickr al-
lows you to do just like that. If you’ve got a batch of photos to upload that you’d like to tag, describe and add a title to,
Flickr is the place to do it.
Flickr allows any Size or Dimension of Photo:
Not all photos are square. Some of the best landscapes in the world make for a rectangular photo, which will be
butchered if uploaded to some platforms. Flickr will display such photos exactly how you want them to be shown – in
the same dimensions as the original photo. You can even use your smartphone’s panoramic photo setting to take a
photo and upload it to Flickr, and they will not molest it.
Flickr is actually more social than some other platforms:
Flickr will allow you to email people directly, whereas some like Instagram won’t. There is also a much better activity
panel on Flickr, so you can easily see who has commented and on what photo. You can also see photos from your fa-
vorite people or groups more easily. On Flickr you can include links or photos in your comments, so you can link to or
post related pictures or photos. You can even use emoticons. Flickr also makes for the easy sharing of photos. Flickr
allows you to share photos to groups where they’re much more likely to be seen.
Flickr vs. Facebook:
1. Flickr stores and displays your images at full resolution. Facebook compresses them by as much as 80 percent, re-
sulting in a huge loss of information and detail. For serious photographers, this is the single biggest reason to
avoid Facebook.
2. Flickr’s redesigned website showcases big, beautiful versions of your photos on endlessly scrolling pages. It’s vastly
superior to Facebook’s photo albums and a huge improvement over the previous Flickr design.
3. You can easily share your Flickr photos back to Facebook—or Twitter, Tumblr, Pinterest, WordPress, Blogger, or
LiveJournal. Both Flickr and Facebook are ad-supported, but so far, Flickr’s ads are a lot less obtrusive and creepy
than Facebook’s.
Check this page out: https://www.flickr.com/photos/125752713@N04/albums (Ctrl-Click)
POSTER OF THE MONTH
Raise your words, not your voice.
It is rain that grows flowers,
not thunder.
P.A.L.S. APPLICATION—RENEWAL or NEW MEMBER
Full Name ________________________________________________________________________
Address: _________________________________________________________________________
City ____________________State_____ Zip___________ New Member Renewal
Email _______________________________________________________PUFL $100.00
Voiture Locale ___________________
Dues: Mail only $15.00 til 12.31
Mail and Digital $15.00
Digital only $10.00
PUFL down payment (minimum $25)
Great meeting so many of you at Myrtle Beach—and such great weather! Thanks to all who renewed, those who signed up as new members and several new PUFL mem-bers—special thanks to all. If you missed you chance, now is the time to renew for we voted at the PR meeting to raise dues to $17.00 in January 2020 covering mailing costs We are still non-profit, our dues barely cover our expenses—thanks in advance!
Checks made out to P.A.L.S.
Remit to:
Renslar R. Keagle
8714 Marble Drive
El Paso, TX 79904-1710
One windy March day the Mayor of the town decided to take a stroll across the park. He ran into a small boy who
was flying the biggest and most beautiful kite he had ever seen. It soared high and gently across the sky that the
mayor was sure it could be seen in the next city. This little town didn’t have very many things that were spectacular,
so the Mayor decided to award a “key to the city” to the one responsible for such a beautiful thing.
“Who is responsible for flying this kite?” the Mayor asked.
“I am,” said the little boy holding with all his might to the beautiful big kite. He said, “I made this huge kite myself,
with my own hands. I painted all of the colorful pictures on it, and I fly it!”
“I am,” said the wind. “It is my breeze that keeps it in the air flying so big and beautiful. Unless I blow on it, it will not
fly at all. I fly it!”
“Not so,” claimed the kite’s tail. “I make it sail and give it stability against the wind’s blowing gusts. Without me the
kite would spin out of control and not even the boy could save it from crashing to the earth. I fly the kite!” So, who
flies the kite?
They all do, don’t they?
(Motivation of the Month) Teamwork!
IF YOUR LABEL SAYS 2018—THIS WILL BE YOUR LAST ISSUE!
DUES INCREASE effective January 1st—Mail only increase to $17.00/year