The President PostT H E S P I R I T O F I N D O N E S I A www.thepresidentpost.com

September 2013Vol. 2 No. 9

IDR 20,000

ENGLISH EDITION Twitter: @President_Post Facebook: The President Post

INTERVIEW

MERRY RIANA:Dare to DreamBig with Integrityto Achieve It! – Page A3

BUSINESS

Pertamina Offers Projects For International Bidding – Page B1

FRANCHISE

Local Culinary Entrepreneurs With International

Competitiveness – Page C1

RI Textile Industry Faces New ChallengesJAKARTA (TPP) – The

clothing industry in Indone-sia is known as the textile and textile products (TPT) industry and garment, a la-bor-intensive industry that absorbs huge numbers of labor.

This sector provides em-ployment opportunities to more than 60 million work-ers worldwide. It is also a significant formal employ-ment in developing coun-tries. In Indonesia, the tex-tile industry, especially garment, employs 1.53 mil-lion people in the textile sec-tor and 520,000 people in the apparel sector (garment) in 2012.

While the garment indus-try is one of the highest ex-port foreign exchange earn-er, the value in the last five years has always reached around $6 billion. In 2012, the export value of the gar-ment industry reached $7.18 billion, or 57.65% of the national total textile ex-ports. The description above indicates that the textile in-dustry, particularly the ap-parel industry, is still one of the main drivers of the na-tional economy.

One problem faced by the national clothing industry

is the lack of access to domestic financial institutions. Funding from local banks for the revital-ization or modernization of plant machinery carries a relative-ly high interest rate. There is a perception that the national tex-tile industry and textile products are a sunset industry, making banks hesitant to fund them.

“The financial industry here still does not see the textile in-dustry as an important part of industrial growth. They see some textile companies saddled with bad debt and conclude that the textile business is no lon-

the funding for the moderniza-tion of its machinery with Ger-man banking institutions.

A private bank whose shares are majority foreign-owned, OCBC-NISP some time ago dis-closed that it had disbursed loans to the garment industry in Bandung.

“We are very selective but fa-miliar with the textile and gar-ment industry here. So it is not a problem for us to give credit to the industry,” said Corporate Communications Division Head of OCBC NISP Bank Tina Tjin-tawati.

Yet there is a number of op-portunities for the industry to survive and win. According to Benny, the use of cotton in the world is decreasing as most shift to rayon and polyester. Rayon is a man-made fiber made from wood, while polyester is made from petroleum. Two sources of these textile raw materials are in abundant in Indonesia, and the two products should be the backbone of the national textile industry.

The majority of the local indus-try is still grappling with appar-el products. They should actual-ly start to shift to making fabrics for automotive interiors, medical textiles up to geotextiles. Geo-textile products have great mar-ket development opportunities in

55TH ANNIVERSARY OF RI-JAPAN RELATIONS

Celebrating Diplomatic Tiesthrough Culture

Japanese Ambassador to Indonesia Yoshinori Katori said that Jap-anese culture is one aspect with which to

improve relations between Indo-nesia and Japan.

“We’re lucky that Indonesians appreciate Japanese culture,” he said at the opening of the Jak-Japan Matsuri 2013 at Ho-tel JS Luwansa, Jakarta, Sun-day (1/9).

Ambassador Katori added that in addition to culture, ed-ucation and tourism are also aspects that bolster close rela-tionship between the two coun-tries. He said that Japan wants to boost the number of tourists to Indonesia and to increase the number of Indonesians studying in Japan.

“So education and tourism sectors will be improved in the future,” he concluded.

Ambassador Katori also said that during the 55 years of re-lations, the two countries have never experienced significant problems. “All cooperation ran without significant obstacles,” he said.

The ambassador added that this year’s Jak-Japan Matsuri was more festive because the bond of friendship between the

the increasing number of Japa-nese tourists to Jakarta and to other tourist destinations in In-donesia.”

Since the beginning Jak-Ja-pan Matsuri Festival was orga-nized to strengthen the friend-

two countries is based on the strong support of the entire peo-ple of Japan as well as the good cooperation with various stake-holders, particularly the govern-ment of DKI Jakarta.

Separately, Jakarta’s Gover-

nor Joko Widodo said, “The cel-ebration of the 55th anniversary of Indonesia-Japan diplomat-ic ties is expected to boost the friendly relations between the two nations as well as to contrib-ute to national tourism through

ship between the two countries. Chief organizer committee Jak-Japan Matsuri Kazunori Ko-bayashi said that the 5th Jak-Japan Matsuri this year reflects the closer relations in the com-munity and support from Indo-

nesians of Japanese people in treading the road to recovery. Thus the theme is “Indonesia-Japan Always Together”.

Kobayashi added, “Jak-Ja-pan Matsuri is attended by ap-proximately 30 thousand people

each year, and we hope this fes-tival has a place in the heart of Jakartans to develop the eternal flame of friendship between the two countries.”

This year a variety of Japa-nese culture was presented; in the opening event there were the World Police Band Concert pa-rade and the Bon Odori dance, Sushi Battle and Tuna Cut Show featuring Indonesian chefs working at Japanese restau-rants around Jakarta to show their skills in cooking tuna and garnishing sushi. Taiko was per-formed by Ooedo Sukeroku Ryu Taiko Club followed by a fash-ion show of traditional Japanese clothings while the JKT48 girls band enlivened the opening cer-emony.

Meanwhile, Japan Week was held on 2-7 September at Pla-za Senayan featuring a variety of pop and traditional Japanese culture, among others Dorae-mon show, J-Music Lab and koto musical instrument. There were also an Oshibana workshop (the art of stringing dried flowers and leaves), Kurumie (three-dimen-sional pictures made of foam in Washi paper packets), Kanzashi (ornaments used in traditional hairdo), and Kinchaku (hand-bags made from fabric rem-nants). Also, the children’s Miko-shi procession, talk show with Anime Fan Asia (AFA), and Ken-do martial arts.

At the peak of the event, which was held at Monas (8/9), sever-al Japanese dances were per-formed.

ger prospective,” Benny Soetris-no, President Director of PT Apac Inti Corpora who also serves as a special staff member of the Min-ister of Industry, told Indonesian Industry Magazine.

Benny questioned the sunset perception of the textile industry as clothing is still a major need of the people and that everyone still wants to change clothes for different occasion.

In contrast, foreign banking in-stitutions are active in channel-ling funds to the domestic textile industry. PT Apac Inti Corpora, Benny said, is now negotiating

The 5th Jak-Japan Matsuri Festival enhanced diplomatic relations between Indonesia and Japan that was established 55 years ago. The festival was held during 1-8 September by presenting various Japanese cultures, both traditional and modern.

We’re lucky that Indonesians appreciate Japanese culture.”

Yoshinori KatoriJapanese Ambassador to Indonesia

The financial industry here still does not see the textile industry as an important part of industrial growth. They see some textile companies saddled with bad debt and conclude that the textile business is no longer prospective.”

Benny SoetrisnoPresident Director of PT Apac Inti Corpora

the country because the product can be used for infrastructure needs such as to resist erosion, even defense needs.

Director of Textile and Mis-cellaneous Industries of Minis-try of Industry Ramon Bangun said that to strengthen the do-mestic industry, a restructur-ing program is now underway to help Indonesia improve its com-petitiveness with other ASE-AN countries. Besides, he also hoped Indonesia could reach an agreement with the European Union Comprehensive Econom-ic Partnership Agreement that will enhance Indonesia’s textile market. As pressures often come with opportunities for growth, the national textile industry has a number of opportunities and potentials to grow.

In Indonesia, the textile industry, especially garment, employs 1.53 million people in the textile sector and 520,000 people in the apparel sector (garment) in 2012. While the garment industry is one of the highest export foreign exchange earner, the value in the last five years has always reached around $6 billion.

MII

MII

Jakarta was hosting the ancient Japanese martial arts’ event. The two-day sumo event held on August 24 to 25 at the Senayan Sports Hall. The tournament held as the early celebration of 55th anniversary of Indonesia - Japan relations. The tournament was participated by 41 wrestlers from different countries such as Japan, Mongolia, Bulgaria, China, Brazil, Russia, Estonia, and Georgia.

TPP/Muljadi Suganda

A2

Opinionwww.thepresidentpost.comSeptember 2013 Vol. 2 No. 9

PUBLISHED BY: PT Kawasan Industri Jababeka. Menara Batavia 25th FloorJl. K.H. Mas Mansyur Kav. 126 Jakarta 10220, Indonesia I Phone: (021) 572 7337Fax: (021) 572 7338 I Email: ceo@thepresidentpost.com

Printed by: PT Dian Rakyat

CEO & EDITOR IN CHIEF: Rachmat Wirasena Suryo I CONTRIBUTORS: Atmono Suryo; Jeannifer Filly Sumayku;Andri Marsetianto; T Manivasugen; Paulus Khierawan; Hendra Manurung; Iqbal AlaikREPORTER & PHOTOGRAPHER: Rians Rivco; Heros Barasakti I CIRCULATION: Sheila Febria PutriDESIGN: Mohamad Akmal I MARKETING MANAGER: Achmad Iqbal I SALES MANAGER: Andrian IrawanEVENT MANAGER: Deavy Anggita I MEDIA PARTNER MANAGER: Daniel Trioska

TO SUBSCRIBECall: (021) 572 7337

ENGLISH EDITION

The President PostT H E S P I R I T O F I N D O N E S I A

SUBSCRIBE NOW!YES! I WOULD LIKE TO SUBSCRIBE

The President Post

6 Issues

12 Issues

18 Issues

24 Issues

Rp. 120,000

Rp. 216,000

Rp. 306,000

Rp. 384,000

-

10%

15%

20%

Jabodetabek SAVE

PLEASE FAX THIS FORM AND PAYMENT RECEIPT TO: 021 572 7338FOR MORE INFO PLEASE CALL: 021 703 360 99 / 0812 8000 6090

PAYMENT METHODSPlease transfer to:

Bank BCA 546 030 1001Account Name PT. Kawasan Industri Jababeka

The President PostT H E S P I R I T O F I N D O N E S I A

ENGLISH EDITION

The President Post - Circulation DepartmentsMenara Batavia 25th Floor

Jl. K.H. Mas Mansyur Kav. 126Jakarta 10220, Indonesia

Phone: +62 21 703 360 99 Fax.: +62 21 572 7338Email: sheila@thepresidentpost.com

Fax.

Phone

Mobile

Email

What other business newspaper do you read?

Name Mr. Mrs.

Address Home Office

Date of Birth

Company Position

Postal Code

PERSONAL INFORMATION

“International administration, even when it is

aligned with the wishes of the people concerned, is almost

always imposed from outside”(David

Harland)

Globalization and the Challenges of Indonesia’s Management of the Bureaucracy

quires an understanding about countries’ needs for coordina-tion cooperation pattern among state bureaucratic institutions. On the other hand, this model also refers to the interaction pat-terns between the state actors and non-state actors in provid-ing public policies and services. In this context, the term com-monly used to explain the inter-action pattern between state and non-state actors is informal in-ternational administration and bureaucracy. This concept refers to administration and bureau-cracy regulations and manage-

al development matters profes-sionally will only open the door to foreign intervention, either by countries that have signed cer-tain accords and those that have not. These are already reflected in a wide range of development problems, especially in the man-agement of the domestic natural resources.

There are at least three crucial points related to the actors in-volved in our bureaucracy man-agement. First of all, the country actors are the most important actors in the administration and bureaucracy management. Sec-

By Anak Agung Banyu Perwita

ondly, the specific inter-govern-mental actors such as the World Bank, IMF and others. Third-ly, multinational actors such as multinational companies. Based on the explanations above, there are at least two consequences that we need to know and un-derstand about international ad-ministration development.

First of all, pragmatism, the necessity to understand what in-ternational administration and bureaucracy is in order to under-stand the “relational state mod-el”. On one hand, this model re-

ment which make both domestic and international accords be-come more flexible, not too bind-ing with regards to many of the state’s non-political issues.

At this point, the demand for full competence on international administration and bureaucracy in this globalization era becomes higher because it will affect the effectiveness level that can be applied in various local, national and global issues. The adminis-tration competence is also relat-ed with the quality of good pub-lic governance which carries 8 (eight) characteristics, name-ly: participatory, consensus, ac-countability, transparancy, re-sponsiveness, effectiveness and efficiency, equitability and com-pliance with the law.

Secondly, the lack of or ab-sence of competence in bureau-cracy will only lead to three types of malgovernance, namely bad governance, weak governance and underdeveloped global gov-ernance. The three malgover-nances which are marked by weak national leadership and lack of austerity will only re-sult in various multidimension-al problems in the local, nation-al and international level. That’s exactly what Indonesia is facing right now in its national develop-ment management.

The sentence above shows that there are international (globalization) roles in the public ad-

ministration management of a country. International interven-tion, in this case international administration, is often unpre-ventable in domestic lives. This is because a wide range of issues, processes and actors involved in the administration/bureaucracy have international dimensions. The question now is how a coun-try with its administration ca-pacity can maintain its integri-ty and sovereignty in managing its bureaucracy to achieve its na-tional development agenda.

Domestification and interna-tionalization process will play bigger roles in the government’s management in the era of glo-balization in which traditional borders of a country will become more and more blurred. One of the impacts that we will encoun-ter from such a process is grow-ing demand for better trans-parency, accountability and professionalism in dealing with both national and international issues. Our unwillingness and incapability in managing nation-

Regardless of whether or not we still have

plenty of oil and gas reserves, all agree

that Indonesia must carefully manage them

in order to improve the welfare of the

Indonesian people.

Our Oil and Gas ReservesResources Ministry or the Na-tional Energy Board. In one of the hearings between the House Commission VII and geologists in 2011, geologists said that they too didn’t know how much oil and gas reserves Indonesia has.

The government, in this case the Ministry of Energy and Min-eral Resources, should com-pile data and issue an official information so that the public can understand the real condi-tion. The data should of course be based on international stan-dards so that the public can sup-port all policies that the govern-ment decides to take.

ment has not been able to pro-vide reliable data about the real oil and gas reserves in Indone-sia. For how long will they still be available and keep up with our daily production target? Can’t it be measured with a more re-liable data rather than with as-sumptions that only lead to wild opinions?

The government would actu-ally face a dilemma if it came out with a reliable data. If the data showed that there were only lit-tle left, it would automatical-ly create pessimism. Pessimism would have implications on the government’s policies especial-

By Siraj El Munir Bustami ly those related to cooperation contracts with contractors. But if the answers were that we still have plenty of reserves, it would automatically create a sense of optimism and it will increase our bargaining power.

However, regardless of wheth-er or not we still have plenty of oil and gas reserves, all agree that Indonesia must carefully man-age them in order to improve the welfare of the Indonesian peo-ple.

The government has still not until today issued data on Indo-nesia’s oil and gas reserves ei-ther by the Energy and Mineral

Former Energy and Mineral Resourc-es Deputy Minister Prof. Rudi Rubiandi-ni made a startling

statement right after he was in-stalled as the head of the coun-try’s oil and gas regulator SK-KMigas on 15 January 2013. Rudi said that the oil production in 2013 reaches the lowest lev-el. The country’s oil production target continues to drop despite the production target of 900,000 barrels/day in the 2013 state budget.

Prior to that, the late Prof. Wi-djajono Partowidagdo, whom Rudi succeeded as the depu-ty minister following his sudden death, said that our biggest mis-take was that we kept believing that Indonesia has huge oil and gas reserves.

Such matter has been a source of debates for the government and groups in the public who are critical because the govern-

The government has still not until today issued data on Indonesia’s oil and gas reserves either by the Energy and Mineral Resources Ministry or the National Energy Board. In one of the hearings between the House Commission VII and geologists in 2011, geologists said that

they too didn’t know how much oil and gas reserves Indonesia has.

The lack of or absence of competence in bureaucracy will only lead to three types of malgovernance, namely bad governance, weak governance and underdeveloped global governance.

avadtechnologies.com

A3

Interviewwww.thepresidentpost.com September 2013 Vol. 2 No. 9

MERRY RIANA:

Dare to DreamBig with Integrityto Achieve It!

Merry Ri-ana, who was born in Jakarta, on May 29, 1980, start-

ed her dream about the future when she was in college. In 1998, Merry took a study loan and en-rolled as an Electrical and Elec-tronics Engineering (EEE) stu-dent in Nanyang Technological University (NTU).

She realized that her parents still have to work hard to pay for their children’s education. In fact, the study loan was enough to get by but nothing beyond. Very of-ten, she found herself skimming and saving in order to pay for her textbooks, accommodation, food and other living expenses. It was not too long before she realized she was facing the bleak pros-pect of being S$40,000 in debt upon graduating. That really set her seriously thinking about her future.

“If I were to be successful one day, I want to achieve it while I am still young, before my 30th birth-day, not when I have reached 40 or 50,” she says.

That way, she can invite her parents to enjoy the best food and travel abroad before her par-ents are constrained by health and old age. At that moment, Merry made a resolution to be successful while she was still young.

“That whole thing is not for me but for my parents,” she says.

Merry is now developing a business in the field of financial consultancy, motivational sem-inars and so on. She also pub-lished bestselling books, and be-came the ambassador of Ikea, Watsons, Canon, and LG for Asia. Above all, Merry is a good wife to her husband Alva, and a loving mother to her kids, Alver-nia and Alavrez.

Now, as her big dreams are coming true, she continues to spread her success story to in-spire young people to dare to dream big and take actions to achieve it. Here are excerpts from an interview by Indonesian Industry Magazine with Merry Riana.

What is the meaning of suc-cess to you?

I believe that a person’s suc-cess is not measured by how much money he or she makes, how expensive their cars are, or how fancy their houses are, but rather of how big impact they can create in the lives of others.

I am grateful and feel very for-tunate that I was able to over-come hurdles and obstacles in my life. Now, I am living a life full of happiness that I never imag-ined I could.

What is the meaning of dreams to you?

It is good for us to have a dream, as I always say, Dare to Dream Big. I believe in the principle of ‘Pay Now and Play Later’. Maybe for youngsters who are currently craving for a dream car, it is bet-ter to realize the dream by start saving, work even harder, or tak-ing greater chances, and so on. So we are not just dreaming, we have to balance it with action to realize the dream.

How important is it for you to create a target to achieve something? What if we have not managed to achieve it on time?

For me, the most important thing is planning. First, we have to prioritize. After determining priorities, we can insert it into our schedule for it to be realized. I believe something that had

What is the role of the fam-ily in shaping your personali-ty?

I am grateful because the life-style of my parents developed me into a supple girl. I was able to see less-fortunate people as well as established ones. In school, since kindergarten and elemen-tary school, I was playing and making friends with everyone, from the little kid with the nice sedan and driver to the child who is hard-pressed in buying a notebook. I have been able to ab-sorb the reality that not all peo-ple live in a reassuring situation. Some people are not lucky, al-ways living in worry.

Of all your professions, writ-er, entrepreneur and motiva-tor, I am interested in your profession as a motivator. What led you to you eventual-ly become a motivator?

Within a period of 10 years, before I celebrate my 40th birth-day, I wanted to create a positive impact in the lives of at least 1 million people in Asia, especial-ly in Indonesia.

I really hope that my story will able to inspire many people, be-cause if a person full of flaws like me could really live up to my dreams, then so can others.

Then what made you choose to be a motivator?

My passion is to help people to achieve their personal dreams and goals, and I feel very happy because it has become my main daily activity. When people ask me how I managed to come this far from, I tell them about my personal success formula: Vi-sion-Action-Passion.

Basically, these are the three-step process that starts with having a Vision, which is to de-termine our goals. Next, we will have to commit ourselves to take Action that will bring us clos-er to the achievement of the Vi-sion. Finally, we must have the Passion to enjoy the whole pro-cess despite many obstacles and failures that we experience. The three steps, coupled with hard work, have allowed me to achieve my dreams and success today.

Are there other ambitions to be realized?

I feel very grateful that I am able to be a writer and a motiva-tor. Although I still do not have my own TV show which could reach millions of viewers, at least through book and seminars I am able to create a positive im-pact in the lives of thousands of people.

If one day I get my own TV show that will inspire and give postive contribution to society, it is God’s grace to me.

In life, is there any thing that you regret? Something that you will change if you are able to do so?

Absolutely not. Because I be-lieve there are no mistakes in life. All failures, difficulties and problems in the past are the pro-cess that made and brought me to the path I am currently going through.

My present is the result of the accumulation of the things I’ve experienced in my past.

What is the most important thing a person should have in pursuing a dream?

Besides taking continuous ac-tion and do whatever it takes to achieve what we really want, we also have to know the rules.

Yes, there are rule that must be adhered to in our efforts to reach the top. The golden rule is called integrity. This is some-thing that we should not com-

been planned in advance will bring great results.

We also have to have a great vision and the courage to dream big, because that is the starting point of my success. The reason why I mention this is not to make many people amazed by me, but to make them aware that we are all able to achieve tremendous success in this life as long as we believe in ourselves.

“Whatever we can imagine, as long as we believe, we’ll achieve it.”

This sentence has changed my life. And every time I remem-ber it, I get goosebumps because I know that I am living proof of this sentence. I am very grateful to God for His grace.

What are the principles of life that you hold to this day?

I say unequivocally that with-out faith, we won’t be strong. Faith is the foundation that con-trols our emotions and men-tal toughness. Faith will also keep our motion to always walk in good norms. Faith makes us steadfast and hopeful. Faith en-ables us to see tomorrow as a wonderful opportunity that God promised. Faith makes us not stop producing good thoughts.

Unshakeable faith is like stick and lantern that is very influen-tial in our steps. Whoever we are, whatever faith we profess, allow God as our partner. Live in grati-tude for every small achievement and hope it will lead to bigger op-portunities.

Yes, there are rule that must be adhered to in our efforts to reach the top. The golden rule is called integrity. This is something that we

should not compromise at any time. Without integrity, there is no solid basis for the foundation of our

success. We may be able to build a career

from our abilities, but without integrity all of that can be lost

overnight.

‘Dare to dream big’ is a slogan that makes Merry Riana able to achieve success as a writer, entrepreneur and motivator. She believes that everyone deserves to achieve tremendous success in life as long as they believe in it.

promise at any time. With-out integrity, there is no solid basis for the founda-tion of our success. We may be able to build a career from our abilities, but with-out integrity all of that can be lost overnight.

In our endeavors, we have to make sure that whatever we do is good in moral, legal and ethical terms.

Surely it would be easi-er to achieve success by fol-lowing the rules of morals, legalities, and ethics rath-er than ending up in jail, or even worse, facig our guilt.

When we are working hard to reach our dreams everyday, of course we want to be able to go home and sleep soundly. We do not want to be haunted by feel-ings of guilt for doing some-thing that is contrary to our conscience.

Merry is now developing a business in the field of financial consultancy, motivational seminars and so on. She also published bestselling books, and became the ambassador of Ikea, Watsons, Canon, and LG for Asia.

What exactly is the mean-ing of failure to you? And how do you rise from failure?

Many people are traumatized by failure. A lot of people are down after they fail, and no lon-ger have the courage to contin-ue with the struggle. The worse is that many people do not dare to act because of fear to fail.

I have to say that there is no success that is not colored by failure. If we fail in pursu-ing business, it does not mean a dead end. As I said, failure is the hallmark of a successful trip. With failure, we get a lesson to learn in better ways. The impor-tant thing is to move on, fight on, and continue to try.

A lot of failures mean a lot to learn. Keep trying and do not be discouraged. The important thing is we do not make the same mistake twice. From ev-ery failure we should able to take lessons as a guide for the next steps. Failure is actually a divine mystery that is made to mold us to be more powerful. Failure also makes us tough when success is already in hand.

A4

Internationalwww.thepresidentpost.comSeptember 2013 Vol. 2 No. 9

Indonesia and Vietnam agreed to continue to in-crease cooperation in legal field. This commitment was confirmed through

the signing of the Agreement on Extradition and Mutual Legal Assistance in Criminal Matters between Law and Human Rights Minister of the Republic of Indo-nesia Amir Syamsudin and Viet-namese Foreign Minister Pham Binh Minh following a bilateral meeting, and witnessed by two Heads of State at the Presiden-tial Palace (27/06/2013).

“We are aware that both Viet-nam and Indonesia want to co-operate in good faith to combat crime and protect justice prevail-ing in the two countries, as well

Indonesia, Vietnam Deepen Cooperation in Legal Field

laration of Conduct of Parties in the South China Sea (DOC) to-wards the establishment of a Code of Conduct (COC).

According to President Truong Tan Sang, Vietnam itself will continue to support measures that have been initiated by ASE-AN in the construction of a bet-ter regime in the South China Sea.

The tension in the East Sea, he added, should be resolved peace-fully, with restraints, and with-out using threats or violence.

In terms of trade, the Presi-dent of the Republic of Indonesia promised to continue to increase the value of trade with Vietnam to $5 billion in 2015. This is re-lated to the positive investment climate and trade between the two countries.

Indonesia-Vietnam trade vol-ume in 2012 reached $4.87 bil-lion, a rise from $4.7 billion in

2011. Indonesian investment value in 2012 also showed a sig-nificant increase reaching $54.6 million.

On the occasion, both signed an MoU on Agricultural Com-modities Cooperation between Minister of Agriculture Suswono and Vietnamese Foreign Minis-ter Pham Binh Minh.

“With Vietnam, Indonesia will deepen and enhance coopera-tion in the field of food security, especially rice”, said the Presi-dent of the Republic of Indonesia after the signing of the MoU.

The state visit to Indonesia is the first time for President Truong Tan Sang since his inau-guration on July 25, 2011.

Bilateral relations between In-donesia and Vietnam have been initiated since 1955 and have become increasingly strength-ened with the establishment of comprehensive partnerships in 2003.

The Indonesian community in the Netherlands and the Indo-nesian Embassy in The Hague organized “Pesta Rakyat 2013” (Folk Festival) on 7 September 2013 to conclude the series of program in commemoration of the 68th anniversary of Indo-nesiaat the Indonesian School Netherlands (SIN), Wassenaar.

This year’s theme is 100% LO-CAL!!! In line with the theme, it was for the first time that the vis-itors of Pesta Rakyat were enter-tained by local artists, who were members of the Indonesian com-munity in the Netherlands. This year’s Pesta Rakyat also pre-sented a special performance by a famous Dutch jazz artist,

Mara Sophie, who sang some of her hits as well as an Indonesian song popularized by Glen Fredly entitled Angels Also Know com-posed by Dewi Lestari.

The local artists who per-formed various traditional as well as contemporary art were among others SIN musical & dance group, Sasando music,

Balinese dance and gamelan (traditional musical ensemble) from the Banjar Suka Duka, Sanggar Mirah, as well as sev-eral local bands namely, Biroe Band, HenkySupit Band, Night Breakers Band, Marabunta & Melanie Foeh and Challenge Band. In addition to the cultural performance, Pesta Rakyat 2013

also featured a culinary and In-donesian products bazaar, along with various competitions typi-cal of 17th of August for children and adults, and a prize for the best food stall.

Around 7,000 Indonesians liv-ing in the Netherlands, Belgium and France as well as Dutch res-idents were present at the event.

Pesta Rakyat 2013 in Netherlands: 100% Local!

as in the region,” said President Susilo Bambang Yudhoyono at a press conference at the Presiden-tial Palace.

With regard to the South Chi-na Sea issue, the two Heads of State expressed their desire to resolve the problem peaceful-ly and without violence. “We agreed that all the problems in the East Sea/South China Sea can be settled in accordance in-ternational law and in a peaceful manner,” said SBY.

President Yudhoyono also said that both countries are commit-ted to continue what has been agreed at the meeting of the ASEAN-China and will continue to seek the advance of the Dec-

With regard to the South China Sea issue, the two Heads of State expressed their desire to resolve the problem peacefully and without violence.

The signing of the Agreement on Extradition and Mutual Legal Assistance in Criminal Matters between Law and Human Rights Minister of the Republic of Indonesia Amir Syamsudin and Vietnamese Foreign Minister Pham Binh Minh following a bilateral meeting, and witnessed by two Heads of State at the Presidential Palace (27/06/2013).

presidenri.go.id/Abror

Around 7,000 Indonesians living in the Netherlands, Belgium and France as well as Dutch residents were present at the event.

kemlu.go.id

A5

ASEAN Reviewwww.thepresidentpost.com September 2013 Vol. 2 No. 9

2ND ASEAN DEFENCE MINISTERS MEETING-PLUS

New Experts’ Working Group Look Forward for Humanitarian Mine Issues

Three years since its establishment, the ASEAN Defence Ministers Meet-ing-Plus (ADMM-

Plus) has cemented its role as a premier venue for strategic dia-logue in defence and security is-sues among ASEAN and its eight Dialogue Partners with practi-cal cooperation constituting the main thrust of the process. This is the second time the ASEAN Defence Ministers met with their counterparts from eight of ASE-AN Dialogue Partners, namely Australia, China, Japan, India, Republic of Korea, New Zealand, Russia, and the United States.

In their second meeting, the Defence Ministers reviewed the remarkable progress of the ADMM-Plus’ cooperation in the five priority areas of cooperation, namely humanitarian assis-tance and disaster relief, mari-

Experts’ Working Group will be-gin their new cycle of work next year. Beginning from next year, the ADMM-Plus will also look into the issue of humanitari-an mine actions. A new ADMM-Plus Experts’ Working Group on Humanitarian Mine Actions has been established to promote practical and effective coopera-tion in dealing with consequenc-es of explosive remnants of war in the region.

The ADMM-Plus has brought together militaries of the eigh-

teen nations to enhance their networks in a multilateral diplo-matic setting and provided them with opportunities to develop capabilities to collaborate with their regional partners through joint exercises.

This year is an eventful year for the ADMM-Plus as they have four key exercises to their rec-ognition. The very first ADMM-Plus Humanitarian Assistance and Military Medicine Exercise was held in Brunei Darussalam in June this year, involving the

full participation of the ADMM-Plus countries.

The ADMM-Plus Counterter-rorism Exercise (CTX) was con-ducted in mid-September in Indonesia, the Maritime Secu-rity Field Training Exercise (MS FTX) at the end of September in Australia, and the peacekeeping table-top exercise later this year in the Philippines.

The Ministers also discussed the ways and means the defence sector can contribute to address-ing the new and emerging non-

traditional security issues such as cyber security, bioterrorism, transnational trafficking, and pandemic diseases and agreed that the defence establishment must play a strong supportive role to their civilian law enforce-ment counterparts.

The ADMM-Plus is a key com-ponent of a robust, effective, open and inclusive regional se-curity architecture that enhanc-es friendship, mutual trust and confidence through regular di-alogue and practical coopera-

tion among its defence establish-ments.

The Defence Ministers from ASEAN and the Plus countries gathered in Bandar Seri Be-gawan on 29 August 2013 to convene the 2nd ADMM-Plus. The 3rd ADMM-Plus will con-vene in Malaysia in 2015.

ADMM-Plus Counterterrorism Exercise in Indonesia

The 2nd ADMM-Plus meeting also decided to support the first ADMM-Plus Counterterrorism Exercise at the Indonesian Peace and Security Center (IPSC) in Sentul, Bogor, Indonesia in 9-13 September 2013. The joint exer-cise is to fulfill the commitment of the ADMM-Plus Defence Min-isters to undertake practical co-operation in combating the re-gional threat of terrorism.

They acknowledge that such activities build closer ties among defense institutions based on trust, understanding and trans-parency, while strengthening re-gional capabilities in fighting ter-rorism.

The exercise was participat-ed by 872 personnel from 18 ADMM-Plus countries. The event was opened by Military (TNI) Chief Gen.Moeldoko and U.S. Ambassador to ASEAN and Co-Chair, David Carden.

Training materials implement-ed include Table Top Exercise (TTX), Practical Exercise (PE), discussions and Case Exercise-Practice led by Maj. Gen. Agus-Sutomo and Deputy Director of Danpasmar-2 Brigadier General (Mar) BuyungLalana.

time security, peacekeeping op-erations, military medicine, and counterterrorism. These five ar-eas were decided as practical cooperation on the inaugural of ADMM-Plus which was con-vened in Ha Noi, Viet Nam, on 12 October 2010.

Continuing the path for prac-tical cooperation, the Ministers discussed proposals to deepen cooperation. The discussion also touched on new areas of cooper-ation under the five priority ar-eas as the first five ADMM-Plus

In their second meeting, the Defence Ministers reviewed the remarkable progress of the ADMM-Plus’ cooperation in the five priority areas of cooperation, namely humanitarian assistance and disaster relief, maritime security, peacekeeping operations, military medicine, and counterterrorism.

asean.org

The Opening Ceremony of the 2nd ADMM-Plus at Bandar Seri Begawan, Brunei Darussalam on August 29, 2013.

A6

Law & Regulationwww.thepresidentpost.comSeptember 2013 Vol. 2 No. 9

The Masterplan for the Acceleration of Indonesia’s Economic Development (MP3EI) clearly stated that PPP is needed in Indonesia’s development. The main reason

is the government’s limited financial ability while such infrastructure projects are much needed by the public.

State Support in Government-Private Sector Projects

get better services from the PPP scheme.

The obstacle in such cooper-ation lies in the difference of in-terests between the government and the private sector. The gov-ernment’s interests are to devel-op infrastructure, provide public services, while the private sec-tor is focusing more on profits. That’s why a win-win solution in the PPP projects are needed. PPP projects should be both econom-ic and financially worthy. For in-stance, the development of toll

would the projects still be attrac-tive for the private sectors? Such problem remains a problem in PPP projects until now which of-ten stalled PPP projects in Indo-nesia.

The government realizes that such problem has made PPP projects become unattract-ive. Therefore the government through the finance ministry came up with a breakthrough, for instance with the issuance of Ministerial Decree No. 223/2012 (PMK 223/2012) on Viability

Gap Fund (VGF). Based on PMK 223/2012, the finance ministry can roll out funds to cover some of the construction costs.

The funds will come in the form of cash and disbursed to the company. Such policy is a break-through in which the govern-ment can roll out funds straight to the private sector. Surely, not all PPP projects can get the VGF facility because there are cer-tain requirements that need to be met, such as that the proj-ect must at least be worth Rp100

By Paulus Khierawan

PPP (Public-Private Partnership) is one of the topics often dis-cussed by circles both in the government

and private sectors. The Master-plan for the Acceleration of Indo-nesia’s Economic Development (MP3EI) clearly stated that PPP is needed in Indonesia’s develop-ment. So, what does cooperation between the government and private sector really mean?

In general, PPP can be trans-lated as cooperation between the government and the private sec-tor which covers various activ-ities. However, Presidential In-struction No 67/2005, which has been revised twice, stated that PPP can only involve infra-structure projects. So, why does the government need the private sector to get involved in infra-structure projects?

The main reason is the gov-ernment’s limited financial abil-ity while such infrastructure projects are much needed by the public. Aside from those factors, the private sector is also consid-ered better in terms of opera-tions and maintenance and thus it is expected that the public can

road projects in which the gov-ernment gets some help to de-velop it while the private sector could also make some profits from the toll fee they charge on users.

The cooperation between the government and private sector seemed simple, but it’s not. The government had to cap the tar-iff charged by the private sec-tor to protect the public’s inter-est. Such policy can be seen in clean water, train projects and others. If the tariffs are capped,

The fund should only serve as assistance and the project should mostly be covered by the private sector in order to maintain the PPP principle. Hopefully, with the issuance of PMK 223/2012, more and more infrastructure projects can be built under the PPP scheme.

Presidential Instruction No 67/2005, which has been revised twice, stated that PPP can only involve infrastructure projects.

billion. However, PMK 223/2012 does not say how much the gov-ernment can chip in at the max-imum, which is different com-pared to India, which limits it to 40% of the total costs.

The fund should only serve as assistance and the project should mostly be covered by the private sector in order to main-tain the PPP principle. Hope-fully, with the issuance of PMK 223/2012, more and more infra-structure projects can be built under the PPP scheme.

A7

Propertywww.thepresidentpost.com September 2013 Vol. 2 No. 9

Demand growth for industrial areas goes in line with the excessive conversion of agricultural land which is the result of the need to build industrial locations and residences for the workers.

A Look at the Development of Industrial Estates in Indonesia

tate (1978), Cirebon Industrial Estate (1984), Lampung Indus-trial Estate (1986) and later fol-lowed by other industrial areas such as the Cikarang Industrial Estate, Jababeka Industrial Es-tate, Cikande Industrial Estate, Karawang Industrial Estate, and others.

No. 24/2009 stated that the aim to build industrial estates are as follow (a) to control spatial use; (b) to bolster eco-friendly indus-trial development; (c) to acceler-ate industrial growth in the re-gions; (d) to improve industrial competitiveness; (e) to improve investment competitiveness; and

(f) to provide location certainty in planning and developing infra-structure, under the coordina-tion of the related sectors.

Soeling (2007) said that an economic growth of one percent could provide jobs for around one hundred thousand people.

Demand growth for industri-

By Andri Marsetianto

Dirdjojuwono (2004) defined industrial areas as an area dom-inated by industrial activities equipped with combined facil-ities, which make up industri-al plants, research and devel-opment labs, office buildings, banks, and social and public fa-cilities. Government Regulation

In 2012, BI data showed that an increase in request for additional industrial land lease in Jabobeka areas (Jakarta, Bogor, Bekasi, and Karawang) went slightly higher compared to supply growth.T

he international rating agency Rat-ing and Investment Information Inc (R&I) upgraded In-

donesia’s sovereign credit rating to BBB- (stable outlook) at the end of 2012. It was the third rat-ing obtained by Indonesia after Fitch and Moody’s.

R&I stated that lower un-employment rate, coupled with higher income per capita, sta-ble inflation rate and a relative-ly low interest rate, caused pri-vate consumptions to rise—the main growth accelerators. High-er confidence on Indonesia’s economy also bolstered foreign investments and improved the sustainable investment climate, thanks to the country’s political stability.

Such condition will increase foreign investments, especially in supporting the manufacturing businesses so that demand for industrial land would continue to grow amid limited land avail-ability. In 2012, BI data showed that an increase in request for additional industrial land lease in Jabobeka areas (Jakarta, Bogor, Bekasi, and Karawang)

al areas goes in line with the ex-cessive conversion of agricultur-al land which is the result of the need to build industrial locations and residences for the workers. To overcome such problem, Ar-ticle 4 under Presidential Decree No. 41/1996 stated that develop-ment of industrial areas should not reduce the land for agricul-ture. That’s why it was predict-ed that development of new in-dustrial areas will likely move to East Java and Central Java, es-pecially those related to the de-velopment of plants for textile, garment, shoes and furniture industries.

Aside from the availability of land areas, purchase and leas-ing prices are also still relative-ly affordable, which will make workers’ wages become more competitive and living expenses there also lower.

went slightly higher compared to supply growth. On average, demand in 2012 for industrial land reached 194 hectares. The quarterly sales increase reached 77.50% from 75.03% in the pre-vious quarter. Construction ex-pansions of plantation factories were bigger than the plant con-structions in the pharmaceuti-cal, automotive, electronic, con-struction materials, paper and steel sectors.

The limited land availabili-ty as opposed to land demand both for purchase and lease had caused prices to rise by 7% and 6% for land purchase and lease respectively when compared to the same quarter in the previ-ous year. However, Jakarta ad-ministration’s policy to raise the regional minimum wage by 44% from the year before could slow down business expansions espe-cially for companies in the labor-intensive industries.

To date, there are 64 indus-trial zones in Indonesia that have operated since the Jakar-ta Industrial Estate Pulo Gad-ung (JIEP) was opened in 1973, followed by Surabaya Indus-trial Estate Rungkut (SIER) in 1974, Cilacap Industrial Estate (1974), Medan Industrial Estate (1975), Makassar Industrial Es-

JABABEKA INDUSTRIAL ESTATE. Dirdjojuwono (2004) defined industrial areas as an area dominated by industrial activities equipped with combined facilities, which make up industrial plants, research and development labs, office buildings, banks, and social and public facilities.

DOC. JABABEKA

A8

Educationwww.thepresidentpost.comSeptember 2013 Vol. 2 No. 9

Andi Zaidan, a 30-year-old lecturer from Airlangga Uni-versity, has earned a Doctorate (PhD) degree in Nanotechnology from the University of Chemical Technology and Metallurgy So-fia, Bulgaria, after successful-ly defending his dissertation at the Doctoral Defense on 4 Sep-tember 2013 at 13:00. The doc-torate dissertation is entitled “Thin Chalcogenide Film for Op-toelectronics” and lasted about two hours before five professors from various leading universities in Bulgaria.

The research conducted for the dissertation of Andi Zaid-an is very interesting, as it is re-lated to storage media such as a flash drive that has much more sophisticated features with data writing/reading speed 100 times faster, and is made of glass. Ac-cording to Andi Zaidan, anoth-er interesting application of this material is that it can be used as photonic chips which constitute an embryo of the new generation of internet. With photonic chips, internet used at home, in theory, can be hundreds times faster.

“We can imagine what we can do if we have low-priced internet with a speed of 100 Mb/second,” Zaidan said.

The research was conducted by Andi Zaidan for three years under the Erasmus Mundus scholarship program at the Uni-versity of Chemical Technology and Metallurgy Sofia. Accord-

tively conducted research in the field of nanotechnology for med-ical applications aimed to make treatment for cancer less expen-sive.

Zaidan with his team devel-oped a nanoparticle that has a smart sensor to track cancer cells and then “burn” them. The cost of making these nanoparti-cles is very low, so it is expected to be one of the new alternative cancer treatments that is cheap and effective in the future.

Airlangga University Lecturer Obtained PhD in

Nantotechnology in Bulgaria

ing to him, this material can be applied for military, industrial, automotive, medical, environ-mental and telecommunication uses.

In 2006-2010, Zaidan, a lec-turer at the Department of Phys-ics of Airlangga University, con-ducted a research in the photon laboratory with Febdian Rusy-di, who is currently studying for a doctorate at the Universi-ty of Osaka, Japan. In the pho-ton lab Zaidan and his team ac-

Minister of Health:Have a Heart to Serve

let others limit your dreams. “And lastly, pray because God

loves you,” she concluded.

Besides the Health Minister, Sandiaga Uno, a successful en-trepreneur, was also presented as a speaker. According to him, in order to reach a higher stage, it is not enough with words but also intention. After having the intention, he says, the next thing to do is to dream.

“I dreamed about myself in the next 10 or 15 years, whether that dream could be realized is an-other thing,” he says.

He also explained that besides education and knowledge, char-acter building is also vital. The process to build a character is a lifelong.

Uno said that in order to achieve something higher one must have extensive knowl-edge, sensitive to the environ-ment, do not be complacent and have a winning attitude - the at-titude of a winner. His explana-tion is based on his personal ex-perience that ultimately made him a successful businessman. At the end of the lecture, he gives the“4 As” a person shpuld have, namely: kerja kerAs (work hard), kerja cerdAs (work smart), kerja ikhlAs (work sincerely), and ker-ja tuntAs (work totally).

The last distinguished guest speaker was Agus Yudhoyono, who called on the students to im-plement a culture of excellence, to always want to be the best in good ways, and be smart to see opportunities.

“Moreover, to become a devel-oped person, we must be able to

The University of Pelita Harapan (UPH) once again held a UPH Festi-val to welcome new

students. The UPH Festival is a yearly event that brings together distinguished speakers who are experts in their respective field, such as ministers, communi-ty leaders and entrepreneurs, to provide motivation and in-sight to new students. This year the UPH invited Health Minister Nafsiah Mboi, who gave an in-spirational speech before 2,500 new students.

Minister Mboi spoke on five important phases in her life that can inspire new students. She emphasized the importance of having a heart in work. “Real happiness can be experienced when serving the poor and the needy,” she says.

She also shared her passion for learning at Harvard Univer-sity. She also praised the spir-it for learning that she got from her mother by reading books in English and Dutch, which en-abled her to master the languag-es to communicate in the inter-national world.

The Minister, who was ap-pointed at the age of 72, has a great passion for Indonesian people’s health, especially to combat HIV/AIDS and women’s health.

She also encouraged students to be the generation who is not afraid to serve the less-fortunate people.

“You learn not only to have a college degree, but to have a heart to serve,” she said, citing the Rector’s statement in the opening.

At the end of her speech the Minister gave five tips for suc-cess: never stop learning, give selflessly to others, take advan-tage of every opportunity, do not be quick to complain, and do not

adapt to uncertainties. Remem-ber, we live in an era of uncer-tainties; the 21st century is full of changes and uncertainties. Let’s be adaptive in order to deal with it,” he says.

To be a better person, he says, one must be willing to get out of the comfort zone to grow. Ac-cording to Susilo Bambang Yud-hoyono’s son, we also should be able to turn challenges into op-portunities.

“And lastly, we must have lead-ership values, which is visionary - able to see far into the future but also able to do small things right now,” he concluded.

Minister Mboi spoke on five important phases in her life that can inspire new students. She emphasized the importance of having a heart in work.

Sandiaga Uno (second left) dan Agus Yudhoyono (second right.

DOC. UPH

Indonesian Students Win in Asia Pacific Supply Chain Competition

Students from the Pres-ident University won 2nd runner-up (third place) at the Asia Pacific Supply Chain Management Chal-lenge (AP-SCMC) 2013 held in Singapore 4-5 September 2013. The theme presented was “Cikarang Dry Port as Solution of Logistics Prob-lem in Indonesia,” which received appreciation from many Supply Chain Profes-sionals in Asia Pacific who attended the event.

The Supply Chain Asia Forum 2013 was held in conjunction with the com-petition. AP-SCMC 2013 was followed by 10 finalists from six countries, namely Singapore, Malaysia, Viet-nam, Taiwan, the Philip-pines and Indonesia. The Philippine delegation came out as first winner.

In their presentation, the President University stu-dent team consisting of Ri-

any Amelia, MedyanaJu-niarti and RiantySetiawati recognized the potential of Cikarang Dry Port to be an innovative milestone to im-prove productivity and in-crease the efficiency for businesses in Indonesia. The problems they face are current limitations of sea port and higher dwelling time, insufficient infrastruc-ture and uncertain delivery time. With the concept of In-land Port, the team believes that the Cikarang Dry Port could provide more value to existing logistic conditions in Indonesia.

AP-SCMC is designed for final year students as part of the effort to bring sup-ply chain companies clos-er to innovative projects in the countries concerned. In addition, the program aims to foster innovation culture among students, especial-ly in logistics and supply chain field. (MAC)

In their presentation, the President University student team consisting of Riany Amelia, MedyanaJuniarti and RiantySetiawati recognized the potential of Cikarang Dry Port to be an innovative milestone to improve productivity and increase the efficiency for businesses in Indonesia.

president.ac.id

Health Minister Nafsiah Mboi gave an inspirational speech before 2,500 new students. Health Minister Nafsiah Mboi and UPH Rector Dr. (Hon) Jonathan L. Parapak, M.Eng.Sc.

The research conducted for the dissertation of Andi Zaidan is very interesting, as it is related to storage media such as a flash drive that has much more sophisticated features with data writing/reading speed 100 times faster, and is made of glass.

kemlu.go.id

BUSINESSwww.thepresidentpost.com

September 2013Vol. 2 No. 9

SECTION B

The President Post

Pertamina Offers Projects For International Bidding

She said through the open tender, she hopes to get the lowest fiscal incentive request. “Any party could participate

in the tender, including investors from Kuwait and Saudi Arabia,” she said.

She added that although the project would be offered for bid-ding cooperation for refinery con-struction with Kuwait Petroleum Corporation and Saudi Aram-co Asia Company Ltd. would re-main. “It is not cancelled. But, later if the tender is opened, they may participate. It is not6 limit-ed,” she said.

Karen said the last refinery

Crown Group Invests Rp 100t in JakartaPublicly traded lender PT Bank Danamon Indonesia reported a slight

1 Crown Group, a property holding company based in Sydney, Australia, has invested 100 trillion rupiah in Jakarta.

At a press conference in Jakarta Convention Centre (JCC) on Tues-day, the CEO of Crown Group Iwan Sunito said the company would in-vest gradually. One of Crown Group`s projects is expected to commence by the end of this year.

“It`s going to be big, and we`ll let you know the details once the time is right,” he commented on Crown Group`s 100 trillion rupiah investment in Indonesia. “There are currently four negotiation projects with Crown Group`s partner,” he said.

Iwan Sunito, from Surabaya, East Java, is an entrepreneur with special-ization in property development in Australia. He came back to Indonesia to participate in the Congress of Indonesian Diaspora II, held in Jakarta from August 18 to 20, 2013. Regarding his investments in Jakarta, Iwan said Jakarta market is booming.

Iwan is one of Australia`s most experienced property professionals,

who looks into the design, development, sales, and marketing for Crown Group.

Bakrie Telecom Operating Profit in H1 Rp 101b Publicly traded cellular phone operator PT Bakrie Telecom Tbk. (BTEL)

said it has succeeded in improving performance recording operating prof-it in the first half of the year.

The company recorded Rp101 billion in operating profit in the January-June period this year as against loss of Rp287 billion in the same period last year. The company succeeded in cutting its operating cost by 28 per-cent to Rp1 trillion from Rp1.4 trillion, its finance director Bachder Bachtar-udin said here on Wednesday.

The decline in operating cost contributed to an increase in earning be-fore tax, interest, depreciation and amortization (EBITDA) from Rp442 bil-lion to Rp531 billion or an increase of 20 percent. “Foreign exchange loss, financial cost and depreciation resulted in a net loss of Rp293 bil-lion,” Bachder said.

He said the loss was much smaller than Rp750 billion recorded in the same period last year. He said the performance of the subsidiary of the Bakrie Group has continued to improve after the revitalization launched by the company.

The process of revitalization and efficiency launched by the compa-ny has been up to expectation , marked with the increase in EBITDA, he said.

BUSINESS BRIEFSIndosat Reports 14.2 PercentIncome Rise in First Half

Cellular phone operator Indosat reported a 14.2 percent increase in operating income to Rp11.7 trillion in the first half of the year compared with the same period last year.

The company also recorded a 9.6 percent increase in earning be-fore tax, interest, depreciation and amortization (EBTIDA) to Rp5,311 billion with a margin of 45.4 percent, its president Alexander Rusli said here on Friday.

Operating cost rose 18.9 percent mainly because of an increase in telecommunication service cost, depreciation and amortization and general administration cost, Alexander said.

A cut in marketing cost, however, offset part of the increase in the op-erating cost, he said. Income from cellular phone, fixed data and fixed telephone operations respectively contributed 82 percent, 14 percent and 4 percent to consolidated business income of the company, he said.

He said the company suffered an increase of 28.1 percent in net loss to Rp42.5 in the first half of 2013 from Rp33.2 in the first semester of 2012. Increase in net loss was caused by an increase in telecommuni-cation service cost. “We have invested in modernization of network and developed data service capacity. We are still confident with our targets this year,” he said.

Pertamina built and operated in 1994 is located in Balongan, In-dramayu, West Java. So far the old refineries have been process-ing sweet crude while most of crude now are sour crude which has high sulfur content and “therefore we have been beaten in competition against foreign re-fineries,” she said.

She hoped the development of new refineries would increase competitiveness.

Pertamina plans to build two new refineries each with a ca-pacity of producing 300,00 bar-rels of oil per day and it has co-operated with KPC and Saudi Aramco for it.

The KPC has so far asked for an incentive but the finance min-istry has rejected the request be-cause it is considered too much. KPC plans to build a new re-finery in Balongan while Sau-di Aramco in Tuban, East Java. The Balongan refinery is expect-ed to produce 9.6 million kiloli-ters of fuel oil while the refinery in Tuban 8.29 million kiloliters.

Besides the two new refiner-ies the government also plans to

PT Bridgestone Sumatra Rub-ber Estate said it plans to pro-mote cooperation with rubber farmers by having trading con-tracts with them.

The company will buy latex from the farmers at a prevail-ing price in the market under a transparent contract, company s president Togar Simanjuntak said here on Wednesday.

Togar said the company al-ready developed cooperation with rubber farmers in North Sumatra and other regions in the country by buying their la-tex and offering them train-ing and seedlings. “If the coop-eration would be promoted to a

more concrete form under con-tract it would be a stronger part-nership,” he said.

He said since starting oper-ation in 2005, Bridgestone has distributed around one million high quality rubber seedlings among farmers to increase their productivity.

Currently the farmers pro-ductivity is still relatively low, less than a million tons of latex per hectare on the average, he said. Edy Irwansyah, the exec-utive secretary of the North Su-matra branch of the Indonesian Association of Rubber Compa-nies (Gapkindo), said low pro-

ductivity had been a drag in the development of rubber industry in the region.

Edy also said declining trend of rubber price has discouraged farmers from continuing to prop-erly tend their crop. The price is still far below the level consid-ered ideal at $3 per kilogram for the type of SIR 20.

On Tuesday, SIR 20 closed at $2,387 per kilogram at Singa-pore market for September deliv-ery, he said. The price fell again to $2,353 per kg for delivery in October this year, he said. “The price has to go up in order to en-courage the farmers to boost their production,” he said.

Bridgestone to Sign Contract With Rubber Farmers

build refineries that would be fi-nanced using the national bud-get. Right now, Pertamina has six refineries that process 1.031 million barrels of crude a day. The six refineries are located in Dumai, Riau, Sumatra with a production capacity of 170,000 barrels a day, in Plaju, South Su-matra with a capacity of 118,000 barrels a day, in Cilacap, Central Java with a capacity of 348,000 barrels a day, in Balikpapan, East Kalimantan, 260,000 bar-rels a day, in Balongan, West Java, with a capacity of 260,000 barrels a day and in Kasim, West Papua, with a capacity of 10,000 barrels a day.

The refineries altogether pro-duce 40.6 million kiloliters of fuel oils per day.

Pertamina starts development of $152 million gas project

PT Pertamina Hulu Energi Offshore North West Java (PHE ONWJ) will start work to develop the GG gas field in the Java Sea with an investment of $152 mil-lion (Rp1.67 trillion).

General Manager of the sub-

sidiary of state oil and gas com-pany PT Pertamina, Jonly Sinul-ingga said he had signed an engineering, procurement, con-struction and installation (EPCI) contract to mark the start of work. “The signing took place this monring,” Jonly said here on Thursday.

Jonly said the offshore GG

gas project, located 30 kilome-ters north Cirebon , West Java, includes construction of an off-shore rig and an onshore pro-cessing facility (OPF) in Ba-longan, to be linked with a 35 kilometer undersea pipe. “The GG field with three wells are ex-pected to produce around 30 MMSCFD of gas,” he said.

After being processed at the OPF, the gas would be processed further by Pertamina to turn out liquefied petroleum gas (LPG).

The Balongan OPF will add to three onshore gas receiving fa-cilities of PHE ONWJ - one each in Muara Karang, Tanjung Pri-ok, and Cilamaya. PHE ONWJ is the operator of ONWJ block over

a concession of 8,300 sq. kilo-meters in the Java Sea extend-ing between the sea off Cirebon and the Thousand Island off Ja-karta.

Its production facilities in-clude 670 wells, 170 offshore oil/gas rigs, 40 units of processing facility and around 1,600 kilo-meters of undersea pipelines.

State-owned oil and gas company PT Pertamina plans to offer two refinery construction projects for international bidding, said president director Karen Agustiawan on Wednesday.

Pertamina plans to build two new refineries each with a capacity of producing 300,00 barrels of oil per day and it has cooperated with KPC and Saudi Aramco for it.

satunegeri.com

B2

Businesswww.thepresidentpost.comSeptember 2013 Vol. 2 No. 9

State Firm to Buy Cattle Ranch in AustraliaState Enterprises Minister

Dahlan Iskan said he will soon appoint a state firm to buy 1 mil-lion hectares of land in Australia to develop cattle ranch.

“Right now two state-owned companies, PT Pupuk Indonesia and PT Rajawali Nusantara In-donesia (RNI) are still competing with one another to realize the

plan. We will decide to choose one of them next week,” he said here on Wednesday.

The plan must be realized soon to address medium-and long-term beef problems in the coun-try, he said. Dahlan earlier came up with an idea of appointing a state firm to buy land in Austra-lia to develop cattle ranch.

The cattle ranch will produce calves to be raised in Indonesia. Three state firms, namely state logistics board (Bulog), fertiliz-er company PT Pupuk Indone-sia and plantation company RNI had agreed to form a consortium to develop the cattle ranch. But Dahlan decided to choose one of them on the ground it would

Cement company PT Semen Padang said construction of its sixth factory, Indar-ung VI, will start by

the end of 2013.The new production unit will

increase the company`s pro-duction capacity to meet grow-ing demand for cement, Munadi Arifin, the president of the sub-sidiary of state cement produc-er PT Gresik, said here on Tues-day. “Groundbreaking ceremony will take place soon for the Rp3.5 trillion project,” Munadi said.

He said currently PT Semen Padang has a production capaci-ty of 6.5 million tons, not enough to meet the market demand. In-darung VI will have a produc-tion capacity of 3.5 million tons a year bringing the company`s total production capacity to 10.5 million tons, he said.

company s cement sales rose 18.3 percent to 12.23 million tons from 10.32 mil-lion tons, he said.

Meanwhile, national ce-ment sales grew 7.5 per-cent in the first half of 2013 to 27.83 million tons com-pared to 25.89 million tons in the same period last year.

“The increase in Semen Indonesia s sales which ex-ceeded industrial growth re-sulted from the operation of its plants Tuban IV and To-nasa V and the ever increas-ingly solid synergy particu-larly in the marketing and distribution of its products within Semen Indonesia Group,” he said.

PT Semen Indonesia held a 43.6 percent share of the domestic cement market in the first half of 2013 com-pared to 40.9 percent in the same period last year, he said.

He said domestic sales contributed Rp10.91 tril-lion or 95.53 percent of the company s overall income in the first semester of 2013, a 26.42 percent increase com-pared to the same period last year.

Cement Business on the RisePublicly traded widely diversi-

fied corporation PT Astra Inter-national reported a 9 percent de-cline net profit year-on-year in the first half of the year.

The country s largest automo-tive company posted Rp8.8 tril-lion in net profit in the first six months of the year, down from Rp9.7 trillion in the same peri-od last year.

“The subsidiaries of the com-pany showed a decline in perfor-mance in the first six months of 2013,” company s president Pri-jono Sugiarto said in a news re-lease published here on Tues-day.

The company s income fell 2 percent to Rp94.3 trillion from Rp95.9 trillion, Prijono said. “Though the prospect of do-mestic demand remain positive, sharper competition in car mar-ket, an increase in labor cost and falling commodity prices are ex-pected to continue to impact the

company s performance in the second half of the year,” he said.

He said the core business of the Astra group will continue in six business areas -- automotive, financial service, heavy equip-ment, and mining, agribusiness, infrastructure and information technology.

Among the divisions record-ing a decline in net profit in the first half of the year are automo-tive division with profit down 10 percent to Rp4.4 trillion, heavy equipment and mining division down 24 percent to Rp1.4 tril-lion, agribusiness down 25 per-cent to Rp571 billion, and infra-structure and logistic division down 29 percent to Rp223 bil-lion.

Those recording an increase in net profit included financial service division with profit up 19 percent to Rp2.1 trillion, and in-formation and technology up 2 percent to Rp55 billion.

Astra Reports Lower Net Income

The new factory will also means new jobs to ease un-employment problem and help boost economic growth in the region, he said. The factory will open new jobs for around 200 workers, he added.

Earlier in mid June, a ground breaking ceremony already took place to mark the start of con-

struction a cement mill of PT Semen Padang in Dumai, Riau with a capacity of 900,000 tons a year.

Semen Indonesia`s profitup 22.9 percent in H1

State cement maker PT Se-men Indonesia Tbk (SMGR) post-ed a net profit of Rp2.58 trillion

in the first half of this year, up 22.9 percent from the same peri-od last year.

The profit was fueled by ris-ing income which jumped 31.9 percent to Rp11.4 trillion from Rp8.6 trillion, PT Semen Indo-nesia President Director Dwi Soetjipto said in a press state-ment released on Monday. The

Publicly traded state-owned lender PT Bank Rakyat Indone-sia reported a 28.5 percent in-crease in outstanding credit to Rp391.77 trillion by the end of June, 2013 from Rp304.81 tril-lion a year earlier.

Despite the high increase in credit, the country s second larg-est bank in asset recorded a de-cline in its non performing loan to 0.41 percent from 0.55% a year earlier.

The bank`s business direc-tor Djarot Kusumayakti attrib-uted the decline in NPL to cred-it quality maintained by the bank. Djarot said credits for mi-cro businesses had continued to climb, rising 26.4 percent to Rp122.08 trillion by June from a year earlier.

He said long experience deal-ing with small businesses gave BRI good knowledge of the char-acteristics of micro businesses allowing to properly maintain credit quality as reflected by the decline in NPL. “The growth of BRI`s micro credits resulted in not only an increase in outstand-ing credit but also an increase in the number of clientele among micro-businesses,” he said.

By the end of June 2013, the number of BRI`s micro borrow-ers reached 5.9 million people. Djarot said the bank will; con-tinue to rely on micro, small and medium business in its cred-it expansion. “Micro, small and medium scale businesses ac-counted for 73.2 percent of its to-tal credits,” he said.

BRI Credits Rise by 28.5 Percent

take long time if three of them joined to develop it due to bu-reaucratic issues at each of the companies.

In the long run, the purchase of 1 million hectares of land is intended to stabilize beef price in Indonesia which currently reaches Rp90,000-Rp100,000

a kg. The project will cost an estimated Rp300 bil-lion, excluding funds to buy calves. RNI President Direc-tor Ismed Hasan Putro said his company was ready to expand its business in Aus-tralia if it received a permit from the state enterprises ministry.

National cement sales grew 7.5 percent in the first half of 2013 to 27.83 million tons compared to 25.89 million tons in the same period last year.

State cement maker PT Semen Indonesia Tbk (SMGR) posted a net profit of Rp2.58 trillion in the first half of this year, up 22.9 percent from the same period last year.

B3

Investmentwww.thepresidentpost.com September 2013 Vol. 2 No. 9

FEATURED SPEAKERSGovernment Regulators

Eddy Satriya

COORDINATING MINISTRY OF ECONOMIC AFFAIRS

Bambang Permadi Soemantri Brodjonegoro

MINISTRY OF FINANCE

Dr. Ir. Bastary Pandji Indra

NATIONAL DEVELOPMENT PLANNING AGENCY (BAPPENAS)

Oliver Oehms

INDONESIA CHAMBER OF COMMERCE AND INDUSTRY (KADIN)

Doug Coulter

LGT CAPITAL PARTNERS

Edimon Ginting

ASIAN DEVELOPMENT BANK

Kartika Wirjoatmodjo

INDONESIA INFRASTRUCTURE FINANCE (IIF)

Markus Ableitinger

CAPITAL DYNAMICS

Paul Heinemann

DEG INDONESIA

Riki Frindos

EASTSPRING INVESTMENTS

Arun Bhalla

SHREE CEMENT

MEDCO ENERGI POWER

Helmi Najamuddin

PT PLN (PERSERO)

Alana Wilson

FRASER INSTITUTE

Ndiame Diop

THE WORLD BANK

Rajiv Biswas

IHS “Future Asia: The New Gold Rush in the East”

Financiers & Investors Power & Infrastructure / Industry Advisors

Mines & Money Mongolia Investment Summit Myanmar Investment SummitIndonesia Investment Summit Hong Kong 2013

Indonesia Investment Summit Hong Kong 2013

Network with international investors at Indonesia Investment Summit in Hong Kong Book by

9 August to

Save up to

Accelerating growth by attracting investment in Extraction, Power and Infrastructure21-23 October 2013, Conrad Hong Kong

IndonInvestSummit_ad.indd 1 26/7/13 6:27 PM

IHSG: How Low Can You Go?Oleh Wawan Hendrayana (Research & Investment Analyst)

spective. After the deep losses in 2008, the IHSG eventually re-bounded in 2010. This means, as long as the economic funda-mental is still sound and listed companies are still making prof-its from their businesses, there are always a chance for a re-bound. Corrections of the share prices are actually part of the stock investment that require investors to always be equipped with strategies in order to deal with such circumstances.

Now, how about investing in stock mutual funds (RDS)? The principle of investing in stock mutual funds is that we ask an investment manager (MI) to manage our money. MI would collect some fees for their servic-es to manage the money based

With the current high volatile stock market, the condition could take a sharp turn at any time. To anticipate such condition, investors can invest in the stock mutual funds which has historically shown smaller loss potential compared to the IHSG.

Composite index

Year MDD (%) Return (%) Days

2013* -19.94 -3.95 92

2012 -13.48 13.32 32

2011 -22.03 2.53 64

2010 -15.39 43.8 25

2009 -12.61 76.32 56

2008 -60.73 -50.38 293

2007 -20.51 49.51 23

2006 -20.53 54.09 34

2005 -16.56 16.16 26

2004 -18.29 41.98 20

2003 -8.68 69.12 22

*ytd until 20 August Source: www.infovesta.com

Investors should have a long

term investment perspective. After the deep losses in 2008, the IHSG eventually rebounded in 2010.

This means, as long as the economic

fundamental is still sound and listed

companies are still making profits from

their businesses, there are always

a chance for a rebound.

Although an index generally posts pos-itive return, there is always the possibil-ity for “unlucky in-

vestors” to incur losses each year if they bought shares at the time when prices were at their highest level and cut losses when pric-es reached rock bottom. In the past decade, the index has fell 21% on average from their low-est level. In 2008, the IHSG (In-donesian Stock Exchange Index) continued to slide for almost 10 months, while the fastest IHSG rebound occurred in 2004 that went on for 20 days. This year, the IHSG has weakened for 92 days (until 20 August), and for 63 days above its 10-year aver-age.

The figures above may seem terrifying but investors should have a long term investment per-

on a fixed percentage. This means that MI would collect fees both when we make profits or when we incur losses. By invest-ing in stock mutual funds, one can expect to see smaller losses compared to the IHSG when the stock markets took a dive.

With the current high vola-tile stock market, the condition could take a sharp turn at any time. To anticipate such condi-tion, investors can invest in the stock mutual funds which has historically shown smaller loss potential compared to the IHSG. To choose good stock mutual funds based on MDD, one can compare data of MDD RDS with MDD IHSG in past five years.

Happy investing!

Merpati Hails Govt Decision to Seek Investors

The management of Mer-pati Nusantara Airlines has hailed the government s de-cision to sell part of the ail-ing state airline company s shares to strategic inves-tors.

Merpati supported the decision to invite strategic investors to strengthen its capital, Merpati corporate secretary Herry Saptanto said here on Friday. The de-cision was the best thing to do both for Merpati and the Indonesian nation, he said.

The State Enterprises Ministry has many times restructured Merpati by in-jecting funds to it, reduc-ing the number of its em-ployees, relocating its head office, and restructuring its debts to private credi-tors through debt-to-equity swap. However, the restruc-

turing programs have not run as expected.

“Selling shares to strategic in-vestors means inviting them to strengthen Merpati`s capital by buying part of its shares,” he said.

By doing so, Merpati`s capi-tal would increasingly become stronger and the state airline company could improve its per-formance and increase its fleet, he said.

State Enterprises Minister Dahlan Iskan has given strate-gic investors until two months to buy Merpati shares. “We give two months to would-be inves-tors to make bids for the shares,” he said after attending a meeting at the Coordinating Ministry for Economic Affairs recently.

Dahlan said the decision to invite strategic investors was aimed at helping salvage Mer-pati which is burdened by huge debts of up to Rp6 trillion.

Freeport Indonesia to Divest 15 pct Stake

Industry minister MS Hi-dayat said PT Freeport Indo-nesia, a US company oper-ating large copper and gold mines in Papua, will divest 15 percent of its shares.

“They will sell around 10 percent stake, formerly the share of Indocopper, to the government and 5 percent stake to the public,” Hidayat said after a meeting with the leaders of the company here on Friday.

Either the central govern-ment, the regional admin-istration or state compa-ny will buy the 10 percent stake formerly owned by Indocopper Investama, he said.

“The government already has almost 10 percent stake (in Free-port Indonesia). The share sales are arranged in its contract of work,” he said. Currently Free-port Indonesia is 9.36 percent owned by the government, with the rest owned by Freeport Mac-Moran Copper & Gold Corpora-tion.

Industry minister MS Hidayat

Iklan Koran the PRESIDENT325 mm x 540 mmSept 2013

Media Partner byHosted by Organized by Powered by

Supported by

RADIAL

Proud Exhibitors:

FREE*Terms & conditions apply. Minimum purchase Pertamax Rp.200.000,-

One Entry Pass IIMS 2013For Every Purchase of PERTAMAX SERIES*

Participated Mall :

MargoCity Tamini SquareMal Artha GadingCarrefour (Puri Indah, Lebak Bulus, Cempaka Putih, MT Haryono)

Mal Pondok IndahPlaza SenayanCentral Park

* Terms & conditions apply.

ENTRANCE FEE & OPEN FOR PUBLIC:

Monday – Thursday :Rp. 40.000 (11.00 – 21.00 WIB)

19 September 2013:Rp. 100.000 (17.00 – 21.00 WIB)

Friday – Sunday :Rp. 60.000 (10.00 – 21.00 WIB)

19 September: PRESS and VIP Day (for Invitation and Registered Press Only)

watch the video at:www.thepresidenttv.com

B5

Events Reviewwww.thepresidentpost.com September 2013 Vol. 2 No. 9

The Financial Services Au-thority or Oto-ritas Jasa K e u a n g a n

(OJK) is currently facing challenges in improving the contribution of non-bank fi-nancial institutions (NBFI) in the country’s financial system.

Chief Commission-er of NBFI and Supervisor of OJK Firdaus Djaelani stated that in 2012, NBFI shares in the financial sys-tem is 22%, lower than in other Asian countries. Ac-cording to him, NBFI shares in the financial system need to be increased to 78% to get a better balance of Indo-nesia’s financial system.

At a business forum held at the Financial Club Ja-karta, Firdaus focuses on the strategy to increase the contribution of the in-surance sector, which also dominates consumer com-plaints.

President Director of PT PLN Tbk Nur Pamud-ji said that the compa-ny plans to maximize the use of local prod-

ucts. “With the exchange rate is-sue as now, the idea is more rel-evant. Some time ago PLN still buy equipments from abroad, such as transformers from Chi-na, Turkey, and India,” he said.

Meanwhile, production of lo-cal products still exists here but they are still not used. Current-ly, he said, PLN is developing a small-powered power plant up to 20 MW using local capaci-ty. For examples are the turbine from Siemens, which has a fac-tory in Bandung, and the boil-ers from more than five manu-

facturers in Indonesia, said Nur at the Breakfast Dialogue held at Financial Club.

PLN considers it is impor-tant to produce local products because it is useful for the long term. Indonesia cannot rely on import products continuously, he added.

Yet there are certainly some products that still have to be im-ported because Indonesia has not been able to produce them such as silicon steel (import-ed from Korea, China, and Ja-pan). However, PLN is willing to change the procurement process to accommodate local products.

“I believe if we increase local products, it will create a huge economic impact and jobs.”

With Indonesia’s rapid eco-nomic growth, the growth of the electrical industry will re-main robust. “So the ‘cake’ is large enough to be enjoyed by lo-

TPP/Rians Rivco

BREAKFAST DIALOGUE

PLN Maximizes Use ofLocal Products

OJK to Increase Contribution of Non-Bank Financial Institutions

Separately, OJK Commission-er on Education and Consumer Protection Kusumaningtuti S. Soetiono said that until the end of July 2013, OJK recorded 300 consumer complaints related to disputes between customers and the financial industry. The com-plaints are mostly related to in-surance.

Therefore, Firdaus said that

the OJK will increase education and consumer protection as well as access to the financial sector.

In addition, OJK has tightened the supervision of NBFI compa-nies by requiring them to fill a spreadsheet that will be evaluat-ed by OJK.

The evaluation sheet must be filled by the company, including questions related to the risk that

I believe if we increase local products, it will create a huge economic impact and jobs.”

TPP/Rians Rivco

PLN considers it is important to produce local products because it is useful for the long term. Indonesia cannot rely on import products continuously

cal and foreign manufacturers,” said Nur.

In addition, PLN manages to increase the number of signifi-cant customers. Until now, the number is 51.2 million, up from 49.8 million subscribers at the end of 2012.

PLN is the state owned com-pany as well as the largest power company in Indonesia. From 43 GW of electricity in Indonesia, 32 GW is supplied by PLN, the rest from several private companies.

According to Nur, PLN, which has since 1994 switched its sta-tus to a limited liability company (Persero), is strongly supported by the Ministry of Finance and several related ministries such as the Ministry of Energy, SOEs, and others. Price of electricity in Indonesia is still low because op-erational costs are still fully sub-sidized by the government.

Nur Pamudji, President Director PT PLN Tbk.

Thomas from CIMB Niaga asked about the impact of the raise of exchange rate for PLN. Participants to the Breakfast Dialogue held at the Financial Club Jakarta.

In addition, PLN manages to

increase the number of significant

customers. Until now, the number

is 51.2 million, up from 49.8 million

subscribers at the end of 2012.

the company will face. “The re-sults will allow us to detect the company’s risks,” said Firdaus.

Firdaus said OJK will conduct analyses ranging from owner-ship of the company, the man-agement of the business and the level of the business’ risks.

“We’ll analyze everything, the owner, the business and others. From there, we’ll know the risks’

level,” said Firdaus.He said level four is catego-

rized as quite dangerous. At that level, OJK will emphasize inten-sive supervision of the company in order to protect consumers.

OJK, he continued, as the reg-ulator will classify the supervi-sion of insurance companies. For example, an insurance com-pany with assets above 6 percent

of the national industry total as-sets can be classified as large in-surance companies.

“This grouping rule will be ap-plied in 2014, when the OJK be-gins full operation and when the banking supervision function has been switched from Bank Indonesia (BI),” he said.

On the same occasion, Nini Sumohandoyo from Pruden-

tial Life Insurance said the company will continue to work with regulators to in-crease insurance contribu-tions to the national finan-cial system. This is done in line with the increase of company’s professionalism as well as public education on consciousness to have insurance.

NBFI shares in the financial system is 22%, lower than in other Asian countries.

watch the video at:www.thepresidenttv.com

B6

Events Reviewwww.thepresidentpost.comSeptember 2013 Vol. 2 No. 9

SKK Migas Gets ReorganizedTPP/Heros Barasakti

President University Establishes Partnership with National

United University of Taiwan

President University (PU) is improving the quality of education by establish coopera-tion with the Nation-

al United University of Taiwan (NUUT).

Both universities signed an MoU at the PU Campus, Kota Jababeka, Cikarang, Friday (30/8). The signing was attended by Rector of President University Chandra Setiawan and Rector of National United University of Tai-wan Ming-His Hsu. The founder of PU, SD Darmono, and Repre-sentative of Taipei Economic and Trade Office Andrew Hsia were also present at the event.

Chandra Setiawan said, “The purpose of the partnership is to improve the quality of educa-tion at PU by adjusting the cur-riculum, especially in order to strengthen the Faculty of Me-chanical Engineering, as well as to improve the standard of stu-dents’ abilities so that when they graduate they can work any-where. To support this partner-ship PU will add the practice tool facility in the Faculty of Mechan-ical Engineering.”

He continued that in the co-operation PU also uses Manda-rin as the language in teaching and learning activities, with the aim that students can master the Mandarin language. There-fore, this agreement assures PU alumnis to be able to work in Chinese/Taiwanese companies, both in Indonesia or overseas.

Chandra also said, “PU stu-dents will be sent to the NUUT to conduct lectures and practice in Taiwan for one semester, with the aim to increase their knowl-edge and to feel the learning at-mosphere there. It is very impor-tant to do so.”

It is the fifth collaboration of PU with foreign universities. In this partnership there are five points of cooperation: student exchange, whether active stu-dents or who have graduated; teacher exchange; exchange of scientific materials, publications and information; cooperation on conferences and academic pro-grams, and cooperation on re-search and publication activi-ties.

In the future, PU will also team up again with universities from several countries.

(left to right) Representative of Taipei Economic Trade Office (TETO), Andrew Hsia, Rector of President University Dr. Chandra Setiawan, Rector of National United University Of Taiwan Ming-Hsi Hsu, and founder of President University, SD Darmono.

This agreement assures PU alumnis to be able to work in Chinese/Taiwanese companies, both in Indonesia or overseas.

TPP/Heros Barasakti

In a discussion held by Oil & Gas Maga-zine, Elan Biantoro, Head of Public Re-lations SKK Migas,

said that the institution should remain sturdy and shock-resistant.

“Its credibility must be maintained. We proved that despite scandals, the whole institution is not necessari-ly corrupt,” he said.

For now SKK Migas is fo-cusing on the recruitment of employees. Elan empha-sizes that the main factor in recruitment is honesty. “If you want to be rich, do not work in SKK Migas but be businessmen,” he said.

According to him, SKK Migas workers cannot sud-denly become rich be-cause of the existing sala-ry scales.

The discussion was also attended by members of the Indonesian Oil and Gas Community (KMI). Elan ex-pects KMI to be a “messen-ger” of SKK Migas to rele-vant parties so that they will not be misled by false information.

Besides Elan Biantoro, the speakers in the dis-cussion were Hendra Fad-ly (Director of Oil and Gas Upstream Business Devel-opment) and Darmawan Prasodjo (Migas Observer) with S. Herry Putranto (Ex-ecutive Chairman of KMI) as moderator.

Widjanarko who pre-viously served as Depu-ty Head of SKK Migas, now serves as Acting Chair-man of SKK Migas replac-ing Rudi Rubiandini. On

10 September, Widjonarko, in-augurated 115 officials as heads of divisions, departments, and sub-departments at SKK Migas Office, Jakarta.

In his speech, Widjonarko em-phasized that the change in the organization is expected to pro-duce positive contribution to the upstream oil and gas industry comprehensively. “We are focus-ing in the enforcement of trans-parency through improvement in the organization’s governance system,” Widjonarko said.

In his opinion, pursuant to the constitutional mandate, an amendment to the Oil and Gas Law is required in order to straighten oil and gas as non-renewable strategic mineral re-sources which constitute a vi-tal buffer of the national energy supply.

Each supply chain manage-ment and oil and gas business must be able to provide an op-timum added value to the peo-ple. For this reason, SKK Migas proposed improvements, among others, the governance system of oil and gas industry in Indonesia by strengthening the institution-alization and redefining roles of each stakeholder. Additionally, it is also necessary to increase the regional revenue and region-al participation in upstream oil and gas business activities, and to specifically govern the up-stream oil and gas regulations.

Moreover, SKK Migas also supports Pertamina, the state-owned oil and gas enterprise, as the spearhead in exploration and exploitation activities. “We also wish to see petroleum funds available for the security of oil and gas reserves and production in the future,” Widjonarko con-cluded.

In a discussion held by Oil & Gas Magazine, Elan Biantoro, Head of Public Relations SKK Migas, said that the institution should remain sturdy and shock-resistant. Besides Elan Biantoro, the speakers in the discussion were Hendra Fadly (Director of Oil and Gas Upstream Business Development) and Darmawan Prasodjo (Migas Observer) with S. Herry Putranto (Executive Chairman of KMI) as moderator.

After experiencing the shock after the chief supreme leader accused of bribery by the KPK, Special Works Unit for Upstream Oil and Gas Activities (SKK Migas) attempts to still have the trust from their partners.

Each supply chain management and oil and gas business must be able to provide an optimum added value to the people. For this reason, SKK Migas proposed improvements, among others, the governance system of oil and gas industry in Indonesia by strengthening the institutionalization and redefining roles of each stakeholder.

B7

Pictorial Eventswww.thepresidentpost.com September 2013 Vol. 2 No. 9

Commercial Selling of Ruko Thamrin Boulevard Phase III

Jababeka Residence (JR) through PT Graha Buana Cikarang (GBC) launched the third phase of commercial sell-ing of Ruko Thamrin Boulevard (RTB) at Plaza Indonesia, Tues-day (27/8). No less than 100 peo-ple came to the event and as many as 52 RTB units were sold out.

Japan Matsuri 2013The Japanese Embassy in Indonesia held Jak-Japan Matsuri 2013

themed “Indonesia-Japan Always Together”. This year’s event is very special because it was the celebration of 55 years of diplomatic re-lations between Indonesia and Japan. Jak-Japan Matsuri 2013 was also supported by the Provincial Government of Jakarta.

This cultural festival which was held at JS Luwansa Hotel & Con-vention Center, presented a variety of arts and cultural shows. The festival was for a week 1-8 September and successfully attracted the attention of Jakarta citizens.

TPP/Rians Rivco

TPP/Rians Rivco

Sushi Battle competition in Japan Matsuri 2013.

A 75 kg tuna used as material for Sushi Battle held on the opening of Japan Matsuri 2013 (02/09) at JS Luwansa Hotel & Convention Center.

Visitors and participants of Japan Matsuri 2013.

Carmelita Hartoto Chairman of the Indonesian National Shipowners Association (INSA) opened the Indonesia Maritime Expo 2013.

170 exhibitors from 25 countries including China, Germany, Indonesia, Japan, Norway, Singapore, the Netherlands and the UK participated in the Indonesia Maritime Expo 2013.

Groundbreaking ofThe Oscar and Beverly Hills

Tanto Kurniawan said that The Oscar and Beverly Hills are profitable residential investments.

TPP/Heros Barasakti

S uteja Darmono said that the construction of The Oscar and Beverly Hills will be completed with-

in 18 months. “The sales of The Oscar and Beverly Hills phase 1 totalled 20 units. Now we’re sell-ing the next 20 units on phase

Groundbreaking construction of phase 1—The Oscar and Beverly Hills will be completed within 18 months.

The Jababeka Residence presented

the groundbreaking of The Oscar and Beverly

Hills in the area of Indonesia Movieland,

Kota Jababeka, Cikarang, Wednesday (28/8). The event was attended by President

Commissioner of PT Graha Buana

Cikarang (GBC) Tanto Kurniawan, Managing

Director of GBC Suteja Darmono and General Manager Marketing of

GBC Pascal Wilson.

ern design concepts to meet the high demand of the residents. This makes The Oscar and Bev-erly Hills one of the best invest-ments in a very strategic loca-tion.

Jababeka Residence is sur-rounded by potential job oppor-

2. The Oscar is a 2-story house on a land of 119m2 with a build-ing area of 120 m2. There will be a jogging track and a swimming pool as supporting facilities,” he said.

Both properties are built us-ing the best materials and mod-

tunities, thus investors will not be difficult to rent/ resell the property. Cur-rently the value of proper-ty investment is increasing up to 30% per year due to the large potential devel-opment in that area.

The event was attended by President Commissioner of GBC Tanto Kurniawan, Managing Di-rector of GBC Suteja Damono, and GM Marketing of GBC Pas-cal Wilson.

Suteja Darmono said, “The first phase of RTB selling sold 26 units at the price of Rp 2,3 bil-lion. The second phase offers 26 units. There was an increase of about 2.5% within a week to Rp 2,4 billion. It’s a profitable invest-ment,” he said.

TOP: Suteja Damono, Managing Director of PT. Graha Buana Cikarang.

He further said, “The location is very strategic. Thamrin Bou-levard is very close to highway access, located in a residential roundabout, and in the middle of next year Plaza Indonesia will be built there.”

In addition to the develop-ment of RTB, this year Jababe-ka Residence is building some new products such as The Os-car, a luxury housing for the up-per market located in Hollywood Residence. This housing complex

is constructed to provide luxury and comfort equipped with high-tech facilities, reflecting the at-mosphere of Hollywood glam-or. There is also Beverly Hills, a residential area specifically for homestay.

Jababeka also partnered with PT Plaza Indonesia Realty Tbk to develop Plaza Indonesia @ Ja-babeka in an area covering 12 ha, comprising mall, hotel, offic-es and apartment which planned

to be built in 2014. More-over, Jababeka also de-veloped Convention Cen-ter with capacity of 5,000 people which is located near President University.

In the near future, Ja-babeka Residence will de-velop Hollywood Circle, the concept of mix used devel-opment, complete with in-ternational standard fa-cilities, Living World, and Jababeka Office Tower.

RIGHT: No less than 100 people came to the event and as many as 52 RTB units were sold out.

TPP/Heros Barasakti

Indonesia Maritime Expo 2013

The Indonesia Maritime Expo (IME) was held in Jakarta Conven-tion Centre on 5-7 September. The exhibition was held as a showcase for the maritime industry to meet Indonesia’s biggest players, to share discourses and develop the maritime sector.

With the theme “The Gateway to Indonesia’s Rising Maritime Mar-ket”, IME 2013 was a good opportunity for Indonesia to show the po-tential of its maritime sector to other countries. By combining high-level conference, the exhibitions, and networking event, IME 2013 is an event that provides one-stop market information.

The IME 2013 was also held in conjunction with the 8th Indonesian Conference on Supply Chain & Logistics, thus encouraging synergies and building networks for visitors at both exhibitions.

InterFOOD Indonesia 2013The Interfood Indonesia 2013

was held at Kemayoran JIExpo 28-31 August 2013. The exhibi-tion is expected to encourage the local food industry to produce quality products to compete in the international market.

This exhibition involved hun-dreds of participants in the food sector and was supported by GAPMMI, Aptindo, BPOM, FPI, ICA, Kadin Indonesia, ABI, as well as several related associa-tions. The participants displayed products, raw materials, equip-ment, services and technology in the food industry, beverage, Bakery, Horeca, food service, ho-tel, restaurant and cafe.

The Interfood 2013 was held in conjunction with Agri Indo, an international trade exhibition on agriculture which covers ma-

jor elements of the agribusiness sector.

Also held were Krista Exhibi-tions presenting various train-ings and workshops such as Ce-lebrity Chef Cooking Course and Seminar, Cake Decorating Dis-play, Cheese Making Course, Chocolate Master Cup and Choc-olate Workshop.

The organizer hopes, Interfood Indonesia in 2013 will be able to encourage entrepreneurs in the food industry to produce quality products, so as to compete with similar products from abroad.

Opening speech by Ramlan Hidayat as Chairman of the Association of Indonesian Bakery

Chef Pastry demonstrates how to make and cut bread Booth of Boga Sari crowded by visitors.

A chef demonstrates how to cook efficiently without reducing the delicacy of the cuisine

Bread dough maker.

TPP/Rians Rivco

The organizer hopes, Interfood Indonesia in 2013

will be able to encourage entrepreneurs in the food

industry to produce quality products, so as to compete with similar products from

abroad.

watch the video at:www.thepresidenttv.com

B8

Pictorial Eventswww.thepresidentpost.comSeptember 2013 Vol. 2 No. 9

Lemhanas Friendly Golf Tournament

(left to right) Achmadi, Governor of Lemhanas Dr. Budi Susilo Supandji, Maj. Sunindyo and Agus. Dr. Budi Susilo Supandji (middle) gives prizes to champion of the Best Gross Overall, Djoko (left) and to the Best Nett Overall champion, Sulaeman (right).

TPP/Heros Barasakti

T he tournament is or-ganized in conjunction with the disengage-ment of Force Short Ed-

ucation Program (PPSA) XIX par-ticipants that will depart to follow strategic studies in Sweden.

This tournament used system 36 and was divided into sever-al categories namely, Best Gross Overall, Best Nett Overall, Flight A, B, C, Best Flight 1,2,3,Nearest to the pin, Nearest to the line and Longest Drive. Organizers pro-vide door prize to all participants, includingtelevision, refrigerator, gas stove, gadgets, and others.

The National Resilience Institute (Lemhanas) held a golf tournament themed “Lemhanas

Friendly Golf Tournament” on Saturday (24/8) in Senayan Golf Club Jakarta.

A total of 60 golfers took part in the Lemhanas Friendly Golf Tournament. Special performance by Karopenmas Divhumas Police Boy Rafli Amar.Opening speech by organizer’s chairman.

Amcham Members’Gathering

Fund raising for children who live in underprivileged areas was the theme of the AmCham Members’ gathering held at Barley and Hops on Tuesday (03/09).

The event was attended by approximately 80 AmCham members and invited guests, among others, Dan Roberts, Red Nose Founder and Executive Director and other important guests.

(left to right) David A Dorson (left) and Vinay Sudhakar from Deloitte Company.

TPP/Rians Rivco

Chris Raymond, Amcham members (left) and Mengtao Wang (JAC Recruitment).

(left to right) Ina Linda, Hening Lawson (PT Indoprima), and Nina Wijoyono (PT Indoprima).

Dan Roberts, Red Nose Foundation (left) and Sandra Dewi (Santa Fe Moving Company).

Miroslav Dejacovic, Level 7 consulting company (left) and Dan Roberts (Red Nose Foundation).

MAC 21stBirthday Party

The Mercantile Athletic Club Jakarta held a 21st Birthday Party on Wednesday (28/8).“Las Vegas Night” was the theme of the party in which all members can party and feel the Vegas atmosphere. The event was attended by the members of MAC, invited guests and all staffs.

TPP/Rians Rivco

Sugianto Tan, Mercantile’s Club Director.

All the staff and guests attended the MAC 21st Birthday Party on (28/8).

Andi and his wife got a door prize and won a trip to Amsterdam sponsored by Mercantile.

IABC Members’ GatheringIndonesia Australia Business

Council (IABC) held a members’ gathering at the official residence of the Australian Ambassador Greg Moriarty, on Wednesday (21/8). The event was attend-ed by the President of IABC Kris Sulisto, Chairman of the Indo-nesia Chamber of Commerce Suryo Sulisto, Chairman of AP-INDO Sofjan Wanandi, and 60 other IABC members.

Greg Moriarty said, “This is a good opportunity to get together and build a comprehensive co-operation between the two coun-tries in business, economy and education.”

IABC Gathering is a regular event held every month, which aims to build networking, dis-cuss various issues, including enhance business opportuni-ties.

President of IABC Kris Sulisto.

Greg Moriarty, Australian Ambassador to Indonesia. (left to right) Suryo Bambang Sulisto, Greg Moriarty, Kris Sulisto, Sofjan Wanandi, and S. Slamet.

(left to right) Steve K, Duncan Macdonald, Larry Crowley. (left to right) Niel Hawkins, Bill Mcwit, Ken Day.

TPP/Heros Barasakti

www.thepresidentpost.com

September 2013Vol 2. No. 9

SECTION C

The President Post

FRANCHISELocal Culinary Entrepreneurs With International Competitiveness

The population of In-donesia, which is es-timated to be 250 million, is obvious-ly a promising mar-ket. It seems that al-

most all are taking advantage of the figure. However, the ques-tion arises whether local entre-preneurs are keen enough to see this opportunity and build a market of their products.

So far, foreign food franchise outlets still dominate the food in-dustry in Indonesia. At the end of 2012 there were about 350 for-eign franchise brands in Indo-nesia. Until the end of 2013, the number is predicted to increase to 400.

In the middle of this tight mar-ket competition, there are still at least five growing local culinary businesses with various special-ties.

The five types of culinary busi-ness are owned by Indonesians and are gaining acceptance by

consumers. Not just because of the products’ flavor that suit In-donesians’ taste, but also their sense of innovation that has led them to success.

The owners of the five local culinary brands were relative-ly young when they first started their businesses. They generally started their culinary business by using street carts. However, now their efforts have evolved in many ways; they now have loyal customers, large numbers of em-ployees, and turnovers of billions of rupiah monthly.

The journeys of the young en-trepreneurs were long, winding and full of challenges. Thus what they enjoy today can be said to be the sweet fruits of their un-yielding spirit of entrepreneur-ship.

The five types of local culinary businesses that slowly but sure-ly began to gain international ac-ceptance are Ayam Bakar Mas Mono, which specializes in Kala-san grilled chicken menu; Kebab

Turki Baba Rafi, dubbed as the world number one kebab fran-chise network; Pecel Lele Lela, which is obsessed to make cat-fish a classy food; Keripik Pe-das Maicih, which has a unique taste and a marketing system; and Holycow! STEAKHOUSE by Chef Afit, which serves star-rat-ed hotel standard wagyu steak but at street prices.

To Indonesian Industry Maga-zine, these successful entrepre-neurs in culinary shared their success stories. One of them said that starting a business should be based on courage and the cre-ative spirit.

This is the time for Indonesia to rise by making local entrepre-neurs masters in their own coun-try. The same thing applies to local entrepreneurs who are ex-pected to increase their compet-itiveness and innovation so that their products can be proudly consumed by Indonesians and the international market.

The owners of the five local culinary brands were relatively young when they first started their businesses. They generally started their culinary business by using street carts. However, now their efforts have evolved in many ways; they now have loyal customers, large numbers of employees, and turnovers of billions of rupiah monthly.

C ulinary lovers, es-pecially the fans of grilled chicken, must

be familiar with Ayam Ba-kar Mas Mono. Its distinc-tive taste and stalls that are spread out in many places have made it famous.

The owner, Agus Pra-mono, or more familiar called Mas Mono, admit-ted he was inspired to sell grilled chicken after seeing a grilled chicken seller do-ing good business. With a capital of Rp 500,000, Mas Mono started the grilled chicken business on a side-walk cart. At that time he was still using make-shift raw materials with-out thinking about quality. However, as the number of buyers increased, he start-ed to choose better ingredi-ents.

Mas Mono and his wife will always strive to come up with the best flavor. Mas Mono, who loves to eat, feels very lucky that he met his

wife who loves to cook. So they continuously experimented with flavors. Their hard work and in-novation resulted in dozens of branches spread all over Indone-sia, even in Malaysia, and in the near future Singapore, Japan, Hong Kong and Saudi Arabia. The menu is diverse yet its main focus is still grilled chicken.

Speaking on turnover, Mas Mono, who once worked as an office boy, said he can earn ap-proximately Rp3 billion per month. With 55 branches and 1,000 employees, Mas Mono im-plements operational standards of large restaurants that require employees to look clean, neat and disciplined.

HOLYCOW! STEAK AYAM BAKAR MAS MONO

MAICIH SPICY CHIPS PECEL LELE LELA

KEBAB TURKI BABA RAFI

Ayam Bakar Mas Mono

Hard Work andNon-Stop Innovation

“When people talk about grilled chicken, I want them them to automatically men-tion Ayam Bakar Mas Mono!”

He has won many awards, but, according to Mas Mono, the highest award is the loy-al customer. He also em-phasizes important factors for those who intend to start a business: be bold in ac-tion, do not be afraid to fail, be willing to learn, always develop themselves and be active in communities.

Focus and innovation helped the business to thrive the way it is today. Mas Mono went through hard times but with opti-mism and got closer to God. Today, Mas Mono continues to work hard to realize his dreams.

“I want to be remembered as a figure of inspiration, being a person who is able to share passion and posi-tive values is really a special thing”

The owner, Agus Pramono, or more familiar called Mas Mono, admitted he was inspired to sell grilled chicken after seeing a grilled chicken seller doing good business. With a capital of Rp 500,000, Mas Mono started the grilled chicken business on a sidewalk cart.

The vision of Pecel Lele Lela is to be a national brand and business leader of modern pecel lele in Indonesia as well as bringing traditional Indonesian food up to international levels”.

C2

Franchisewww.thepresidentpost.comSeptember 2013 Vol. 2 No. 9

Maicih Spicy ChipsGo International

According to Reza Nurhilman, the founder and Presi-dent of the Republic Maicih, the snacks

business originated from his love of eating spicy chips. His ini-tial capital was only Rp 50.000, which was used to buy spicy chips and sell them to acquain-tances. Then his business sense led Reza to innovate by making the flavor and appearance of the spicy chips different and more interesting. Now, after changing the ingredients five times, Reza produces his own spicy chips.

Reza said that although Maicih is known as “village food”, its spiciness can be addictive. Reza added that he only needs to edu-cate the market in order to know that his spicy chips have a dis-tinctive flavor.

Maicih’s rapid growth made Reza the head of PT Maicih Inti Sinergi with more than 50 em-ployees. The product variants are also increasing, in addition to spicy crisps there are also Basreng Maicih, Seblak Keju Maicih, Gurilem Maicih, etc.

Quantitatively, Maicih’s sales reached 250 thousand pieces per month with profit of Rp3-5 billion per month.

Maicih is known for its spici-ness and and unique market-ing concept. Since the begin-ning, Reza did direct selling and never sold Maicih products through outlets but his friends. The marketing was done by word of mouth to a growing number of buyers, leading to a community of Maicih lovers.

The growth of “Icihers”, named for Maicih fans, forced Reza to recruit friends to be distributors called Generals of the Republic Maicih. They are called Generals because they move militantly in the fields.

“We do not allow Maicih to be sold at outlets. This makes Maicih different from other spicy chips.”

Nationally, Maicih has reached almost all parts of Indonesia. As for the international market, in the near future Maicih will ex-pand to Malaysia, Singapore, the Philippines, Australia, Canada and the United States. To share

his success sto-ry, Reza recently launched a book entitled “Revolusi Pedas Sang Presiden Maicih”. In the book, Reza listed a number of points concerning suc-cess, which are attitude, belief and totality.

Though the business is a success, Reza still has a big dream for Maicih. He hopes someday that Maicih can be-come a holding company that not only sells Maicih snacks but also operate Maicih Café, Maicih Hotel and so on.

This time the dream is built along Maicih property, marked by the construction of three housing complexes in Band-ung, Cimahi and Sumedang.

The presence of Keripik Pedas Maicih in 2010 was a phenomenon. Its unique name, peculiar flavor and unusual marketing made Keripik Pedas Maicih sought after by many.

Pecel Lele Lela: Catfish Business with Billions of Rupiah Turnover

Rangga has his own rea-sons in choosing catfish as the main raw mate-rial in establishing his

culinary business in 2006. One of the main reasons is that cat-fish is easy to find. According to him, pecel lele stalls are al-ways crowded, proof that there is a vast market if the business is run properly. That confidence prompted Rangga to start the venture with an initial capital of Rp 3 million. In 2009 Pecel Lele Lela started to be franchised.

At first people thought that Lela was the name of Rangga’s wife or child. The truth is, Lela is the abbreviation of “Lebih Laku”

(More Saleable). Not does it have a unique

name, the service at the outlets is also very different. No mat-ter what time buyers come, they will still get a welcome greeting “Good morning”. Rangga claims it is intended to motivate employ-ees and as well as to indicate that the product is always fresh as the atmosphere in the morn-ing.

Another interesting promo-tion is free meals for buyers that come on their birthdays. In ad-dition, those whose name is Lela can enjoy free meals for a life-time.

Rangga’s journey in building a

business was not without a hitch. Rangga was previously an office worker but decided to resign be-cause he was tired of working with other people. He also had run a seafood restaurant which did not go smoothly. Now, Pecel Lele Lela has dozens of outlets in Jakarta, Bandung, Yogyakarta, Bali, Makassar, Purwokerto, Se-marang, Palembang, Pekanba-ru, Batam, Surabaya and Palu. It is also expanding internation-ally to Malaysia.

“The vision of Pecel Lele Lela is to be a national brand and busi-ness leader of modern pecel lele in Indonesia as well as bringing traditional Indonesian food up to

Reza Nurhilman, the founder and President of the Republic Maicih.

Nationally, Maicih has reached almost all parts of Indonesia. As for the international market, in the near future Maicih will expand to Malaysia, Singapore, the Philippines, Australia, Canada and the United States.

international levels”.To develop his business, Rang-

ga continues to innovate. Rang-ga, who graduated from Band-ung’s STIKMI, believes that one should not be easily satisfied. He has received numerous awards, including a prestigious award given by the Minister of Marine and Fisheries related to his inno-vative efforts in introducing and raising catfish through creative foods while encouraging th pub-lic to increase fish consumption.

Rangga also won the Indonesian Small and Medium Business En-trepreneur Award (ISMBEA) in 2010 from the Minister of Small and Medium Enterprises.

Pecel lele (catfish) is commonly known as street food. However, in Rangga Umara’s hands pecel lele can also be enjoyed in comfortable places or even in shopping malls.

Pecel Lele Lela has dozens of outlets in Jakarta, Bandung, Yogyakarta, Bali, Makassar, Purwokerto, Semarang, Palembang, Pekanbaru, Batam, Surabaya and Palu. It is also expanding internationally to Malaysia.

Rangga Umara

C3

Franchisewww.thepresidentpost.com September 2013 Vol. 2 No. 9

Cheap & High QualitySteak Ala Holycow!

Lucy Wiryono and Afit D. Purwanto are the owners of Holycow! STEAKHOUSE by Chef Afit, which has

a special place in the hearts of steak lovers.

The idea to run the business started when Afit tasted Wagyu steak at a fancy restaurant. To save money, Afit cooked wagyu steak his own way. From there, the couple invited family and friends to taste Afit’s Wagyu steak. Then in 2010 the family tradition was made into a busi-ness.

Before, Holycow! Steak was sold as street food with an initial capital of Rp70 million. The con-cept of affordable luxurious dish plus the mission that Wagyu beef could be enjoyed by many is a special formula for them in running this business.

Currently Holycow! STEAK-HOUSE by Chef Afit already has three CAMPs, namely in Senop-ati, Kelapa Gading and Kebon Jeruk with 100 employees. Each CAMP is able to sell 400-500 servings a day and this num-ber could reach 600 during the weekend. Since the beginning Holycow! STEAKHOUSE by Chef Afit provides easy, effortless and everlasting promos such as free 1st drink for pregnant women and free Wagyu for those who celebrate their birthdays.

In conducting business, the couple applies the principle of honesty, consistency, never give up, proud serving and not easi-ly satisfied.

According to Lucy, when the business is growing, it’s the time for businessmen to save more. “We are responsible for the fate of the employees, so in any diffi-cult circumstance, an employer must try desperately to save his business”

Although the couple does not intend to expand its CAMPs to other areas, they have a dream to expand the business, and not just in the culinary field. Lucy says that Holycow! Will soon have a ‘sister’ called Loobie Lob-ster. The concept is similar to that of Holycow!, where custom-ers can enjoy lobsters at afford-able prices of under Rp 100,000.

Steak is commonly known as upscale food served at fancy restaurants. However, Holycow! STEAKHOUSE by Chef Afit managed to change that perception.

It all started with his visit to Qatar, where Hendy tast-ed the country’s diverse cu-linary and later decided to

introduce kebab to Indonesia. The idea is simple; kebab was not so well known in Indonesia because it was only available in certain restaurants and are rel-atively expensive. With a capital of Rp 4 million from his personal savings, Hendy began his plan to introduce kebab to the public at affordable prices.

Hendy says the original ke-bab recipe comes directly from the Middle East, but to be more accepted by the market it was adapted to suit the taste of Indo-nesians. Armed with confidence, strong determination and relent-less innovation, it did not take long time for Hendy to make KTBR widely known.

Now, a kebab business estab-lished in 2003 using a cart in Nginden Semolo, Surabaya, has evolved into thousands of outlets in three countries, namely, Indo-nesia, Malaysia and Philippines. KTBR outlets in Indonesia are spread out from Aceh to Papua.

“From thousands of outlets, we own approximately 100 out-lets ourselves. We call it indepen-

dent and sharia outlets, the rest are franchisees.“

KTBR now employs approx-imately 1,500 workers, includ-ing operators in the field and for every quarter the management has set a target of Rp 1 billion in turnover. This figure will likely rise due to the recent MoU sign-ing with the Master Franchisee Netherlands, an initial step to enter the European market. Af-ter the Netherlands, KTBR plans to expand to England, Germany and Belgium.

Hendy’s big dream for KTBR is to make this local brand king in the international arena. It seems

Kebab Turki Baba Rafi: Local Brand Reaches International Markets

that the dream is beginning to take shape, proving that a local product can attain international standards.

Hendy wants to be remem-bered as an Indonesian busi-nessmen who is always proud of local products.

Lucy Wiryono and Afit D. Purwanto are the owners of Holycow! STEAKHOUSE by Chef Afit.

Each CAMP is able to sell 400-500 servings

a day and this number could reach 600 during

the weekend.

Kebab is commonly known as a special dish of the Middle East and Africa. However, who would have thought that the biggest kebab franchise network in the world, Kebab Turki Baba Rafi (KTBR), was founded by Hendy Setiono, a native Indonesian?

Hendy Setiono, Kebab Turki Baba Rafi founder. Kebab Turki Baba Rafi outlet in Malaysia.

From thousands of outlets, we own approximately 100

outlets ourselves. We call it independent and sharia outlets, the rest

are franchisees.“

He said that success is when what we run is well received by the market and brings bene-fits to many people.To young In-donesian entrepreneurs, Hen-dy’s message is, do not hesitate to step when you are ready and confident. He also hopes that

young entrepreneurs in In-donesia can become cre-ative entrepreneurs, tough and with the ability to man-age natural resources, cul-ture and human resources in order to compete with for-eign investors.

C4

Livingwww.thepresidentpost.comSeptember 2013 Vol. 2 No. 9

Last weekend, I was watching television with a few friends, browsing the week’s most popular YouTube

videos, when a piece in the com-edy section called “I Forgot My Phone” caught my eye. As I was about to click play, however, a friend warned, “Oh, don’t watch that. I saw it yesterday, and it’s really sad.”

The two-minute video, which has been viewed more than 15 million times, begins with a cou-ple in bed. The woman, played by the comedian and actress Charlene deGuzman, stares si-lently while her boyfriend pays no mind and checks his smart-phone.

The subsequent scenes fol-low Ms. deGuzman through a day that is downright dystopian: people ignore her as they stare at their phones during lunch, at a concert, while bowling and at a birthday party. (Even the birth-day boy is recording the party on his phone.) The clip ends with

Ms. deGuzman back in bed with her boyfriend at the end of the day; he is still using his phone.

Ms. deGuzman’s video makes for some discomfiting viewing. It’s a direct hit on our smart-phone-obsessed culture, nee-dling us about our addiction to that little screen and suggest-ing that maybe life is just better led when it is lived rather than viewed. While the clip has funny scenes — a man proposing on a beach while trying to record the special moment on his phone — it is mostly … sad.

“I came up with the idea for the video when I started to real-ize how ridiculous we are all be-ing, myself included, when I was at a concert and people around me were recording the show with their phones, not actually watch-ing the concert,” Ms. deGuzman said in an interview.

“It makes me sad that there are moments in our lives where we’re not present because we’re looking at a phone,” said Ms. de-

More Connected,Yet More Alone

from photographing their food. (Note to foodies: Your quinoa does not need to be artfully post-ed with an old-timey look on In-stagram.) And, of course, many mothers and fathers who fought to keep the television out of the kitchen may see smartphones as the next threat to dinnertime ci-vility.

A group of friends were on their phones during a birth-day party at the Gowanus Yacht Club bar in Brooklyn. Michael Nagle for The New York Times A group of friends were on their phones during a birthday party at the Gowanus Yacht Club bar in Brooklyn.

In the late 1950s, televisions started to move into the kitch-en from the living room, often wheeled up to the dinner ta-ble to join the family for supper.

Now, here is a technique that is guaranteed to have no effect on your service: leave a gener-ous tip.

I’ve tipped slightly above the average for years, generally leav-ing 20 percent of the total, no matter what. According to one study, lots of people are just like me, sticking with a reasonable percentage through good nights and bad. And it doesn’t do us any good, because servers have no way of telling that we aren’t the hated type that leaves 10 percent of the pretax total, bev-erages excluded.

Some servers do try to sniff out stingy tippers, engaging in customer profiling based on na-tional origin, age, race, gender and other traits. (The profiling appears to run both ways: an-other study showed that cus-tomers tended to leave smaller tips for black servers.)

I could go on against tipping, but let’s leave it at this: it is ir-rational, outdated, ineffective, confusing, prone to abuse and sometimes discriminatory. The people who take care of us in restaurants deserve a better sys-tem, and so do we.

That’s one reason we pay at-tention when a restaurant tries another way, as Sushi Yasuda in Manhattan started to do two months ago. Raising most of its prices, it appended this note to credit card slips: “Following the custom in Japan, Sushi Yasu-da’s service staff are fully com-pensated by their salary. There-fore gratuities are not accepted.”

Sushi Yasuda joins other res-taurants that have done away

with tips, replacing them with either a surcharge (Atera and Chef’s Table at Brooklyn Fare in New York; Next and Alinea in Chicago; Coi and Chez Panisse in the San Francisco Bay Area) or prices that include the cost of service (Per Se in New York and the French Laundry in Yount-ville, Calif.).

The chef Tom Colicchio is con-sidering service-included pricing at one of his New York restau-rants, paying servers “an hour-ly rate that would be consistent with what they make now,” he said. “I think it makes perfect sense. I’m not sure my staff is going to think it makes perfect sense.”

These restaurants are nu-merous enough and important enough to suggest that a tip-re-form movement is under way. On the other hand, they are few enough and exceptional enough to suggest that the movement may remain very small, and move very slowly.

Americans have stuck with tipping for years because all parties thought it worked in their favor. Servers, especially in restaurants from the mid-to high-priced, made good money, much of it in cash, and much of that unreported on tax returns. Owners saved on labor costs and taxes. And customers general-ly believed that tips brought bet-ter service.

The self-interest calculation may be different now. Credit card receipts and tougher over-sight have virtually killed off un-reported tips.

Another change is cultural.

The restaurant business can be seen as a class struggle between the groomed, pressed, articulate charmers working in the dining room and the blistered, stained and profane grunts in the kitch-en. The rise of chefs that are also owners has brought a few of the grunts to power. But as the av-erage tip has risen to 20 percent or so from 15 percent, the pay for line cooks, dishwashers and oth-ers has stayed low.

At Coi, in San Francisco, Dan-iel Patterson, the chef and own-er, levies an 18 percent service charge to be “shared by the en-tire staff,” the menu notes. One of his motives was to level out the income disparity that tipping creates between the kitchen and the front of the house, he said.

“Neither one is more important than the other,” Mr. Patterson said. “So it doesn’t make sense to me that servers would make three to four times as much as cooks.”

A second change has been howling outside the door. Front-of-house workers are suing one respected restaurant after an-other, including Dovetail, last month, accusing them of play-ing fast and loose with the laws on tips. The charges include sharing tips with workers who aren’t eligible for them and mak-ing tipped employees spend too much time on what is called sidework, like folding napkins between meals.

One such lawsuit was set-tled for more than $5 million. Some owners now think they can avoid the suits by eliminat-ing tips. NYT

Leaving a Tip: A Custom in Need of Changing?

And then, TV at the dinner ta-ble suddenly became bad man-ners. Back to the living room the TV went.

“It never really caught on in most U.S. homes,” said Lynn Spi-gel, a professor at the Northwest-ern University School of Com-munication and author of the book, “Make Room for TV.” “At one point, a company even tried

People make dinner reservations on OpenTable; check in on Foursquare when they arrive at the restaurant; take a picture of their food to share on Instagram; post on Twitter a joke they hear during the meal; review the restaurant on Yelp; then, finally, coordinate a ride home using Uber.

Guzman, who also wrote the piece, which was directed by Miles Crawford. She mused that, like it or not, experiencing life through a four-inch screen could be the new norm.

Or not. Ms. deGuzman’s video may have landed at one of those cultural moments when people start questioning if something has gone too far and start doing something about it.

Last week, the Unsound mu-sic festival in Poland banned fans from recording the event, saying it did not want “instant documentation” and distrac-tions that might take away from the performances. In April, dur-ing a show in New York City, Kar-en O, the lead singer of the rock band the Yeah Yeah Yeahs, told audience members to put away their phones (using an expletive to emphasize her point).

A number of New York res-taurants, including Momofuku Ko and Chef’s Table at Brook-lyn Fare, have prohibited people

It makes me sad that there are moments in our lives where we’re not present because we’re looking at a phone.”

to invent a contraption called the TV Stove, which was both a TV and a stove,” she said.

“Every experience is being mediated and conceived around how it can be captured and aug-mented by our devices,” said Ma-thias Crawford, a researcher in human-computer interactions and communications at Stan-ford University. “No place is this more apparent than our meals, where every portion leading up to, during and after a dining ex-perience is being carved out by particular apps.”

People make dinner reserva-tions on OpenTable; check in on Foursquare when they arrive at the restaurant; take a picture of their food to share on Insta-gram; post on Twitter a joke they hear during the meal; review the restaurant on Yelp; then, final-

ly, coordinate a ride home using Uber.

“If you’re wondering when peo-ple are going to reject the phone, that will mean they need to re-ject Silicon Valley’s entire con-cept of how you ought to be din-ing,” Mr. Crawford said. But, he added, it was possible. “Yes, so-ciety is changing, but the iP-hone is only really six years old, and those changes aren’t set in place.” Given the overwhelm-ing response to Ms. deGuzman’s video, people are at least think-ing about those changes.

“It wasn’t until this year that I’ve had these revelations about living in the moment without my phone,” Ms. deGuzman said. “I still have my phone with me, but I try to leave it in my purse. Now I find myself just taking in a mo-ment, and I don’t have to post a picture about it.” NYT

expatlingo.com

A number of New York restaurants, including Momofuku Ko and Chef’s Table at Brooklyn Fare, have prohibited people from photographing their food.

bites.today.com

C5

Healthwww.thepresidentpost.com September 2013 Vol. 2 No. 9

In 2007, Deamonte Driv-er, a 12-year-old boy in Maryland, died after bac-teria from an abscessed tooth spread to his brain.

The case drew widespread me-dia attention, and his is the cau-tionary tale cited whenever pol-iticians and advocates discuss access to oral health care.

But a new study suggests that deaths from these preventable infections may not be as rare as once thought and that the num-ber of Americans hospitalized with them may be on the rise.

Studies have shown that den-tal problems account for hun-dreds of thousands of emergen-cy room visits each year. The new analysis, published in the September issue of the Journal of Endodontics, focused on pa-tients who had to be hospitalized because of an infection of the tip of the tooth’s root, called a peri-apical abscess. It is a common consequence of untreated tooth decay, and it can be dangerous if it spreads.

After reviewing national pa-tient data from 2000 to 2008, re-searchers in Boston found that the people hospitalized for den-tal abscesses increased by more than 40 percent, to 8,141 in 2008 from 5,757 in 2000. Some 66 pa-tients died after they were hos-pitalized, according to the new analysis.

“We have not had verification before of the number of deaths,” said Dr. Frank Catalanotto, chairman of the department of community dentistry and behav-ioral science at the University of Florida College of Dentistry, who was not involved in the report. “The seriousness of dental in-fections that go untreated or are treated too late is a bigger prob-lem than we had estimated.”

When money and access are not problems, an abscessed tooth can easily be treated with a root canal or an extraction. But increasingly, Americans rely on hospital emergency rooms for dental care, instead of regular dentist visits — a trend exacer-bated by a lack of insurance cov-erage and trouble paying out of pocket.

Last year, a Pew Charitable Trusts report estimated that preventable dental conditions, including abscessed teeth, were the primary reason for 830,590 emergency room visits in 2009 — a 16 percent increase from 2006.

Until now, it has been unclear just how many patients end up hospitalized specifically for ab-scessed teeth or how much they cost the health care system. Ac-cording to the new analysis, that figure was $858.9 million, after adjustment for inflation, from 2000 to 2008.

Oral Infections CausingMore Hospitalizations

“Both running and cycling are excellent forms of exercise,” said Hirofumi Tanaka, a pro-fessor of kinesiology and direc-tor of the Cardiovascular Ag-ing Research Laboratory at the University of Texas at Austin. “Both are rhythmic aerobic ac-tivities that involve large mus-cle mass.”

But there are differences, which could sway you toward one activity over the other. In general, running burns more calories per minute than cy-cling, Dr. Tanaka said, although the differential slims if you cycle vigorously.

According to broad calcula-tions from the American College of Sports Medicine, someone weighing 150 pounds who runs at a brisk seven minutes per mile will incinerate about 1,000 calories per hour. That same person pedaling at a steady 16 to 19 miles per hour will burn about 850 calories. Meanwhile, walking requires far fewer calo-ries, only about 360 per hour at a four-mile-per-hour pace.

Strenuous running and cy-cling also can equivalently dull appetite, at least temporarily. In a study published earlier this year, healthy, active men were assigned to run for an hour on one day and on another, to ride vigorously for the same amount

of time. During both activities, the men’s blood levels of ghrelin, a hormone known to stimulate hunger, fell, compared to when they sat quietly.

But running has a downside: Injuries are common. Biking, meanwhile, is gentler. “Cycling is a nonweight bearing activity, so it is better for your knees and joints,” Dr. Tanaka said, “and it does not cause much muscle soreness.” Walking, likewise, re-sults in few injuries, unless, like me, you are almost comically clumsy.

Any of these activities, howev-er, will improve your aerobic fit-ness, and greater aerobic fitness is closely linked to a reduced risk of chronic disease and a longer life span.

“There is no easy answer to say which exercise is better, be-cause it depends on individuals,” Dr. Tanaka said. “Personally, I have an iliotibial band prob-lem and cannot do cycling. So I run.”

But any physical activity will improve health compared with performing none, he said. So walk one day, maybe jog anoth-er, and borrow a bicycle or join a spinning class on still another. Whichever activity you enjoy the most and will stick with is the best activity for you. NYT

Is It Better to Bike or Run?

“That’s what we are paying in-stead of paying up front, and it’s such a waste, one with a high hu-man cost,” said Shelly Gehshan, the director of the Pew Children’s Dental Campaign. “Dental in-surance is eroding little by little, and affordability of dental care is something the industry has not addressed.”

A periapical abscess is a “rare event, and to have significant morbidity is even rarer,” said Dr. Bruce Dye, a dental epidemiol-ogist at the Centers for Disease Control and Prevention. Still, the number of patients hospitalized for them is “creeping up.”

But Dr. Dye cautioned that the analysis did not address whether patients were able to af-ford dental care; some may have ended up at the emergency room for a complication after receiving a root canal from a dentist. “You can’t make the statement that this is a sign of increased prob-lem of access to care,” he said.

Medicaid coverage for routine dental services for adults varies widely by state; Medicare does not cover routine dental care. The programs do pay for hospi-tal stays, however, and the new study found that Medicare paid for roughly 19 percent of hospi-talizations for dental abscesses, while Medicaid shouldered 25 percent and private insurance plans paid for 33 percent.

In recent years, Dr. Samuel Dorn, a chairman of endodontics at the University of Texas Health Science Center at Houston, said

he had seen an increase in hos-pitalizations for dental abscess-es.

“People put it off until they find their face all swollen or they can’t breathe, and they run to the hos-pital,” he said. “And that’s when we have these emergent condi-tions.”

His colleague Dr. Mark Wong, the chairman of oral surgery at the university, said residents’ logs showed that in 2008, 273 “incision and drainage” proce-dures because of abscessed teeth were done in local hospitals. Last year, the number was 488; 248 patients were hospitalized.

“To call this an epidemic of dental infections we are seeing in major hospital environments and in our emergency rooms — it’s not an overstatement,” Dr. Wong said.

An acute abscess of an upper tooth can cause cheek swelling and, untreated, lead to a brain abscess or a sinus infection. If bacteria spread from an abscess in a lower tooth, the swelling can constrict the airway. Some pa-tients underestimate how seri-ous the condition can be.

“It’s better to have it treated when it’s treatable than to wait until it gets out of hand and is possibly life-threatening,” said Dr. Gary R. Hartwell, the presi-dent of the American Association of Endodontists. The increase in hospitalizations is part of a sea change in dental care, he said: “Now it’s reached a point unless something’s bothering them or they’ve got pain, people say, ‘I’m just not going to go to the den-tist.’ ” NYT

Left untreated, a serious tooth abscess can eventually kill.

biolase.com

Studies have shown that dental problems account for hundreds of thousands of emergency room visits each year. The new analysis, published in the September issue of the Journal of Endodontics, focused on patients who had to be hospitalized because of an infection of the tip of the tooth’s root, called a periapical abscess. It is a common consequence of untreated tooth decay, and it can be dangerous if it spreads.

Any of these activities, however, will improve your aerobic fitness,

and greater aerobic fitness is closely linked to a reduced risk of chronic disease and a longer life

span.

richmond.gov.uk

joanmoloneynutrition.ie

Shorter Workweek May Not Increase Well-Being

South Korea changed its labor regulations in 2004, reducing the work week to five days a week and 40 hours from the previous six-day, 44-hour week, provid-ing a natural experiment to test whether working fewer hours would increase hap-piness.

Robert Rudolf, an assis-tant professor of econom-ics at Korea University in Seoul, studied the period 1998 to 2008, when aver-age working hours gradu-ally declined by about 10 percent. His results appear online in The Journal of Happiness Studies.

Using data from an an-nual survey of 5,000 Kore-an households, Dr. Rudolf analyzed overall job satis-faction and overall satisfac-tion with life before and af-ter the changes in working hours. Using a five-point scale, ranging from very dissatisfied to very satisfied, he found that for both sex-es, a reduction in hours had no effect on job or life satis-faction.

So should we still aim to reduce working hours? Probably not, Dr. Rudolf said, but “I am a big fan of flexible working solutions with flex-time, part-time options, etc. In my opinion, higher personal freedom about their work flanked with well-designed perfor-mance targets will make workers both happier and more productive.” NYT

Think a shorter workweek will make you happier? Maybe not, a new study suggests.

I am a big fan of flexible working solutions with flex-time, part-time options, etc. In my opinion, higher personal freedom about their work flanked with well-designed performance targets will make workers both happier and more productive.”

europeanfinancialreview.com

C6

Travelwww.thepresidentpost.comSeptember 2013 Vol. 2 No. 9

them a brief explanation about the plant. The tourists touched the leaves, fruit, banana blos-soms, trees and they of course took snaps while posing in front of the banana trees.

It was amazing to see how a banana tree could become an interesting tourism object for for-eign tourists. Such experience gave me a new perspective that every inch of Indonesia could be an interesting object for for-eign tourists as long as we know how to present our country’s po-tentials in interesting and smart ways.

I and three of my friends who happened to be of Balinese descent drove straight from the Ngurah Rai airport to Bangli dis-trict. The beautiful views of

Bali such as the green rice fields were really a treat to our eyes. There was minor traffic conges-tion because it was in conjunc-tion with a local ritual in which locals, who were wore traditional attire and carried offerings, filled the streets.

The 1717-meter volcano has a big and beautiful blackish-grey caldera which formed a series of hills that never ceased to amaze me.

The calf and thighs felt so heavy when we encountered the loose soil and thus we tried as best as we could to cycle on the light grey soil which was quite solid to cycle on.

Cycling down the hills gave us a different sensation because it felt so free to slide down from such a height that we went back up the hills again several times and slide down over and over again. We also explored the vil-lages at the foot of the Batur Mountain in search for lunch.

After we had our lunch, we de-cided to cycle around the villages and paddy fields in Bali. One of the things that attracted my at-tention was the Kintamani dogs we encountered along the way. The Kintamani dogs have been internationally acknowledged as Indonesia’s indigenous dog.

Entering the paddy field area, we encountered a group of Ger-man tourists guided by a local travel agent. They seemed excit-ed to be in the middle of the rice field and took pictures of just about anything they saw. They even took pictures of crickets. At one point, the tour guide stopped in front of banana trees and gave

Amidst Volcanic AshesBatur Mountain is an active volcano located in Kintamani, Bangli district, on the island of Bali. The volcano has erupted dozens of times since 1804, thus creating an amazing caldera for cyclists. The sandy mountain is often visited by cyclists to fulfill their adrenaline rush or to simply ease their minds from the stress built up during their routine lives.

Words: Adita AlaikPhotos: Iqbal Alaik

Cycling down the hills gave us a

different sensation because it felt so free

to slide down from such a height that

we went back up the hills again several

times and slide down over and over again.

THE 1717-METER VOLCANO HAS A BIG AND BEAUTIFUL BLACKISH-GREY CALDERA WHICH

FORMED A SERIES OF HILLS THAT NEVER CEASED TO AMAZE ME.

C7

Tourismwww.thepresidentpost.com September 2013 Vol. 2 No. 9

President Hails Sail Komodo

“I hope the internation-al marine event of Sail Komodo 2013 will ac-celerate the develop-ment in East Nusa

Tenggara and preserve tourism in Indonesia,” the head of state said during the Sail Komodo peak event here on Saturday.

“An international maritime event such as this is a historical landmark in the revival of our country. It shows the world that we have not only abundant nat-ural resources but also a boom-ing marine tourism industry,” President Yudhoyono said at the inauguration of the peak event for Sail Komodo 2013 here on Saturday.

Accompanied by his wife First Lady Ani Yudhoyono, Coordinat-ing Minister for People s Welfare Agung Laksono, Marine Affairs and Fisheries Minister Syarif C Sutarjo, and East Nusa Tengg-ara Governor Frans Lebu Raya, the head of state pushed a but-ton, marking the inauguration of the event that has brought to-gether some 106 yachts from 26 countries.

“I hope that in the near future the area around Komodo Island will become a world-class tour-ism destination,” the president remarked, as he invited the for-eign participants in the Sail Ko-modo event to visit Komodo Is-land.

Other ranking officials attend-ing the opening included State Reforms Minister Azwar Abuba-kar, Forestry Minister Zulkif-li Hasan, Social Service Minis-ter Salim Segaf Al Jufri, Tourism and Creative Economy Minis-ter Marie Elka Pangestu, Na-

tional Defense Forces (TNI) chief General Moeldoko, National Po-lice chief General Timur Prado-po, Attorney General Basrie Ar-ief, and a number of lawmakers and ambassadors.

Sail Komodo 2013 is themed “Golden Bridge Toward East Nusa Tenggara,” where the latter is being showcased as a world tourism destination in Indone-sia.

It is the fifth sailing event held in Indonesia after Sail Bunaken in North Sulawesi province in 2009, Sail Banda in Maluku province in 2010, Sail Wakatobi and Bitong in Southeast Sulawe-si province in 2011 and Sail Mo-rotai in North Maluku in 2012.

President Yudhoyono and his entourage arrived at Labuan Bajo in West Manggarai district on Friday and then boarded na-val boat KRI Baladau 643 for Komodo island, renowned for its large Komodo reptiles that have been named one of the seven wonders of the world.

“The visit is part of the Sail Komodo 2013 peak activities in East Nusa Tenggara,” Coordinat-ing Minister for People s Welfare

Agung Laksono, who was part of the president s entourage, said.

He added that there are a number of activities scheduled at the international sailing event at Labuan Bajo in the province s West Manggarai district. “The President spent a night at Labuan Bajo before taking part in Sail Komodo 2013 on Satur-day,” he said.

Planning for the event has been continuous since July 2013, with all provinces in the archipelago becoming destina-tions for the sailing participants and Kupang, the capital of the province, serving as the entry point.

Besides arts and cultural per-formances, there are also other activities that have been held to highlight the event, as it reaches its peak on Saturday.

Yudhoyono attended the inau-guration on Friday of the Komo-do National Park (TNK) as one of World`s Seven Wonders on the Komodo island, East Nusatengg-gara. The inauguration ceremo-ny was also attended by Bernard Webber, the president of New7-

Wonders Foundation, `Komodo ambassador M. Jusuf Kalla and a number of foreign envoys.

Komodo dragons, rare ancient animal species, which are found only on the Komodo island , have been named one of the seven wonders of the world.

Yudhoyono said he was amazed after for the first time physically seeing the ancient an-imals . “Thank God after nine years of longing to see komodo has at last come to reality,” he said upon arrival on the island in Manggarai Barat in the prov-ince of East Nusa Tenggara.

He said Indonesia, the East Nusa Tenggara people in partic-ular should be proud with the in-

Miss World Increases Tourist Arrivals: Governor

Bali governor I Made Mangku Pastika said the planned Miss World beauty contest on the island later this month would increase the number of foreign tour-ists coming to the island.

“I am convinced that Miss World would give a positive effect to tourism not only in Bali but also in Indone-sia in general. This is an in-ternational event. They cer-tainly will follow rules in the region,” he said here on Monday in the compa-ny of deputy governor Ketut Sudikerta.

Regarding the Islam De-fenders Front s efforts to abort the beauty pageant, the governor said, “What is their reason, which part are they against? Miss World is not pornography. The participants will obey the rules.”

He said the participants are like foreigners who come to the island for a con-ference. This event will also bring financial benefits to Bali, he said.

“What is wrong with Miss World? They will also pro-mote Bali. They will also follow customs and respect cultural traditions in Bali. They will respect ethics, customs and traditions in Bali,” he said.

The governor said it was illogical and too much for the FPI to oppose the hold-ing of the event put of fear that it would become a show of body parts.

He said the event would not bring any losses for Bali as well as Indonesia, on the other hand it would bring much benefit for Bali and Indonesia. “For Bali it would become a free promo-tion. There will be economic benefit with regards to tour-

ism promotion,” he said.The general chairperson of the

Family Development Movement (PKK), Mrs Pita Gamawan Fauzi, the wife of the home affairs min-ister, shared the view saying that the event must not be made into a problem because it would be held with respect to cultural and ethical norms as well as regula-tions applied in the country.

“So long as they follow the rules, why must it be a problem? The activity will not affect local cultures. It will even promote In-donesia to the world,” she said.

The plan to hold part of the Miss World beauty pageant ac-tivities in Jakarta has been scrapped and so all activities will be centered in Bali.

I am convinced that Miss World would give a positive effect to tourism not only in Bali but also in Indonesia in general. This is an international event. They certainly will follow rules in the region.”

Bali governor I Made Mangku Pastika

clusion of komodo as one of new seven wonders of the world.

Jusuf Kalla reflected how he had gone through difficulties to get acknowledgement of komo-do one of the world`s seven won-ders. Komodo beat candidates from hundreds of other coun-tries in the world, he said.

Forestry Minister Zulkif-li Hassan said the Komodo Na-tional Park was already named a a World Heritage by UNESCO in 1991. The process of inau-guration was marked with the handing over of a certificate by Bernard Webber to East Nusa Tenggara Governor Frans Lebu Raya and the unveiling of the name board.

presidenri.go.id/Cahyo

President Susilo Bambang Yudhoyono has said Sail Komodo 2013 would preserve Indonesia tourism by making East Nusa Tenggara province a world tourist destination.

President Yudhoyono and his wife First Lady Ani Yudhoyono arrived at Labuan Bajo in West Manggarai district on Friday and then boarded naval boat KRI Baladau 643 for Komodo island, renowned for its large Komodo reptiles that have been named one of the seven wonders of the world.

Over 4.8m Tourists Visit Indonesia up to July

More than 4,872,260 foreign tourists visited Indonesia in the first seven months of this year, up 6.4 percent from the same period last year, Tourism and Creative Economy Minister Mari Elka Pangestu said.

“In the previous years the number of tourist arrivals fell during the fasting month but this is not the case with this year. We hope there will be a significant increase in the number of tourist arrivals at the end of this year,” she said here on Monday.

In July 2013 alone, Indonesia received 717,784 tourist arriv-

als, a 2.4 percent increase com-pared to 701,200 in the same month last year, she said. She added the number of tourist ar-rivals rose slightly in July, which coincided with the holy month of Ramadhan.

“That is one of the factors en-couraging tourists from pre-dominantly Muslim countries such as Malaysia, several Mid-dle Eastern countries and Sin-gapore to reduce their overseas trips,” she said.

Data from the Central Sta-tistics Agency (BPS) show that compared to July 2012, the number of tourist arrivals from

United Arab Emirates dropped 86.2 percent, Bahrain 65.7 per-cent and Saudi Arabia 59.3 per-cent in July 2013.

Meanwhile, the number of tourists from Singapore and Ma-laysia fell 2.9 percent and 13 per-cent respectively.

However, the number of tour-ist arrivals from China increased 29.9 percent, Japan 0.1 percent, South Korea 4 percent, Taiwan 38.7 percent, the Netherlands 5.8 percent, France 3.7 percent, Britain 13.1 percent, India 18.7 percent, Germany 4 percent, and the Philippines 12.6 percent.

Regional Tourism Development Gets Govt Support

The government has pledged its support for tourism-devel-opment efforts made by the country s citizens and regional governments once Sail Komodo 2013 concludes.

“We will provide support for re-gional marine-tourism develop-ment. We will determine which areas need to be developed un-der priority,” Marine Affairs and Fisheries Minister Sharif C. Su-tardjo said on the sidelines of the Sail Komodo 2013 inauguration in Labuan Bajo, East Nusa Teng-gara, on Saturday.

He noted that the most ur-gent issues would take priority to allow people to enjoy the im-mediate benefits of hosting Sail Komodo 2013 in Indonesia. The minister remarked that the in-ternational community should also have the opportunity to see the unspoiled beauty of Labuan Bajo, especially that of Komo-do National Park, which hosts

Indonesia s Komodo dragons---one of the world`s largest lizard species.

Earlier, on Friday, President Susilo Bambang Yudhoyono had officially named the park a world heritage site.

Meanwhile, Chief People s Welfare Minister Agung Laksono said the aim of Sail Indonesia, especially Sail Komodo 2013, was to identify Komodo National Park as a world tourism destina-tion. “We will provide consistent support after Sail Komodo 2013 to ensure that it improves condi-tions here,” Agung stated.

He said the government would empower locals by providing en-trepreneurship training and would support efforts to devel-op the area s image as a tour-ist destination through the sale of handicraft products, the pro-vision of guided tours, and the provision of tourist accommoda-tions.

We will provide support for regional marine-tourism development. We will determine which areas need to be developed under priority.”

Sharif C. SutardjoMarine Affairs and Fisheries Minister

C8

Golfwww.thepresidentpost.comSeptember 2013 Vol. 2 No. 9

Nike ONE RZN Faster and Lighter Golf Ball

The ONE RZN is the lat-est addition to the resin-core family Nike launched successfully last year with the 20XI ball. The compa-ny also said that the ONE RZN is a lighter and fast-er core. These are cheap-er than the premium offer-ings used on both the PGA and European Tours, but there are similarities.

The faster, lighter RZN material replaces the conventional rubber core, which means the ball offers more control. By refining the formula to increase the size of the core, Nike say they have created better feel off all hits without taking distance off the tee.

Nike released the Nike One RZN golf balls which aimed at a “wider range” of amateur golfers, Nike Golf says, and they maintain driver distance while pro-ducing a softer feel on all shots. There are two mod-els: the One RZN and One RZN X. Think of the X as the more distance-orient-ed of the two models, with a more penetrating flight; the One RZN has a softer feel at impact.

Gading Raya Golf & Country Club for Member and Family’s Pleasure

The Gading Raya Golf & Country Club has been created to give it’s members the finest golf and family orient-

ed country club in Jakarta. The Club has a combination of an In-donesian resort ambience with an International Championship 18-hole private golf course, golf academy, tennis academy, su-perb club house amenities, at-tentive service, excellent dining and sport, and a host of events specially focused on golf, tennis, swimming and leisure for mem-bers and their family.

The Gading Raya Golf & Club is many things: refreshing, plea-surable, unhurried, amiable, and unpetentious but above all, fun.

The exclusive golf & country club is the creation of PT Jakart-abaru Cosmopolitan, which has successfully developed the Ga-ding Raya Serpong housing & Business District Complex. The club is easily accessible by way of the direct interchange from the Jakarta-Merak tollway, which is only 25 minutes from Semang-gi.

On arrival at the club house, members and their guests will find life there has is tempo-re-laxing, quite, calm, and infor-

mal. Gading Raya is an oasis of sce-

nic, private parkland which will complement perfectly the stun-ningly-created features of the golf course whose ample tees, forgiving fairways, shimmering lakes, subtle bunkers and man-icured greens are the hallmarks of the Gading Raya Padang Golf & Klub.

The golf course was designed by Graham Marsh, one of the leading Australian profession-al golfers of his generation. His work has included courses such as The Vines Resort (Perth), Palm Meadows Resort(Gold Coast) Old Silo (Kentucky), and Terry Hills Golf & Country Club. The focal point of the club is the champi-onship golf course, the golfing experience continues even after the final hole.

The spacious, fully carpet-ed locker rooms, complete with large mahogany lockers, groom-ing, prayer and massages rooms and bar, are a popular place for relaxing and recounting the day’s play. Adjacent to the lock-er rooms is a well-appointed spa area incorporating a sauna and whirlpool.

Also located in the golf wing of the Club House is an excel-lent golfers open-dining and bar

area and well stocked Pro-shop that offers leading brands of golf equipment, attire and golf club merchandise in all the latest style competitive prices.

In the conference and banquet wing of the Clubhouse Mem-bers will be able to host a vari-ety of events at a sensible price supported by an effcient, well-trained and experienced ban-quet team whose sole objectives is to ensure that the Member’’s function is outstanding.

The Club’s Fitness Centre lo-cated in the Country Club wing boasts a state-of-the-art gym with the spacious aerobics room where Members can, under ex-pert guidance, keep their figures trim. The children’ video room houses all the latest video and electronic games and Member’

Borobudur International Golf & Country Club The World’s Great Temple, Historical Mountain& Beautiful Golf Course

he Borobudur International Golf & Country Club is located in Magelang a town in the valley of Mount Tidar, 40 km north of Yogyakarta and 60 km south of Semarang.

Furthermore, this golf course is located near a mountain with interesting sights and cool air. The fairway is so narrow, it requires precision play. In this course, each hole is unique. For the record, the Borobudur International Golf & Country Club is known for its first-class services and its young caddies.

The Borobudur International Golf & Country Club was elegantly designed by the world class golfer Douglas Duncanson, and

completed by experts in golf course building of PT Jababeka Golf Cikarang. This golf course is one of the best golf courses in Central Java and Yogyakarta in addition to Merapi Golf Course and Golf Course Gombel.

The Borobudur International Golf & Country Club used to be the Persatuan Golf Tidar, which was a simple golf course of 9 holes. In August 2006, the golf course began its renovation. In April 2007, Army Chief of Staff General Djoko Santoso officially declared the golf course open. On June 2, 2007 Minister of Culture and Tourism Jero Wacik, officially declared the new name of the golf course - Borobudur International Golf & Country Club.

A beautifully built green in the lake offers an attractive challenge even for professional golfers. The golf course is also equipped with a luxurious clubhouse that offers multiple functions and uses. The clubhouse restaurant serves European, Oriental, Chinesse and Indonesian menu at reasonable rates. A well-stocked proshop enhances the clubhouse with various well-known branded golf equipment that guarantees satisfaction to golfers. There is ample space for parking and allows easy entry and exit. For beginners and professionals as well, the Borobudur International Golf & Country Club offers a driving range supervised by experienced instructors and friendly caddies.

The Borobudur International Golf & Country Club was elegantly designed by the world class golfer Douglas Duncanson, and completed by experts in golf course

building of PT Jababeka Golf Cikarang.

T

www.borobudur-golf.com

infants are equally taken care of in the Club’ nursery, which pro-vides the perfect place for toddler to play together in a stimulating environment.

The Club’s pool terrace, ser-viced by the pool bars and Asian dining area, is the ideal place to meet up with friends or entertain the children.

Comfortable sun beds, shaded

The faster, lighter RZN material replaces the conventional rubber core, which means the ball offers more control.

Gading Raya is an oasis of scenic, private parkland which will complement perfectly the stunningly-created features of the golf course whose ample tees, forgiving fairways, shimmering lakes, subtle bunkers and manicured greens are the hallmarks of the Gading Raya Padang Golf & Klub.

by large umbrellas, set in a luxu-riant tropical environment offers the perfect retreat where Mem-ber relax in peace.

Driving Range is lit in the eve-ning and the Club’ golf profession-als employ the latest techniques for Members who want to reduce their handicap. Club instruction is supplemented by regular Golf Clinics conducted by leading golf instructors. Likewise, the Club’ numerous outdoor tennis court are lit for night play, the Club’s tennis professionals provide ex-pert coaching all year round for all ages and standards players. For junior sports enthusiasts to the seasoned pros, everyone will discover that variety really is the spice of the Gading Raya Padang Golf & Klub’ golfing and sporting lifestyle.

The exclusive golf & country club is the creation of PT Jakartabaru Cosmopolitan, which has successfully developed the Gading Raya Serpong housing & Business District Complex. The club is easily accessible by way of the direct interchange from the Jakarta-Merak tollway, which is only 25 minutes from Semanggi.

The golf course was designed by Graham

Marsh, one of the leading Australian

professional golfers of his generation.

gadingrayagolf.com