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Over half a million people visited Bauma
this year, held from 15 to 21 April. Consi-
dered as one of the best Construction fairs
in the world, it was attended by 530,000
people from over 200 countries, exce-
eding the figures from previous years. The
president of the Committee for European
Construction Equipment (CECE), Johann
Sailer, commented that “this is very good
for our industry in these turbulent times
and it will certainly give it a boost”.
Among the 3,420 exhibitors was HI-
MOINSA, a power generation company
and manufacturer of generators and ligh-
ting towers. Francisco Inglés, Sales Re-
gional Manager at HIMOINSA, considers
that Bauma has been very important for
the multinational in two fields. “On the
one hand, the sales department has made
contacts with new companies which
opens us up to the prospect of immediate
business with them. On the other hand,
links have been established with new
suppliers, which were able to talk to our
engineering experts at the fair”.
Mássimo Brotto, New Business Deve-
lopment Manager at HIMOINSA, sees the
presence of the multinational at Bauma as
the best way of reinforcing the brand in
Germany and the rest of Europe. “It is an
event that cannot be missed where you
find visitors not just from the construction
sector but from other sectors who work
indirectly for it”. Brotto considers that so-
me business fields in which HIMOINSA
operates, such as Power Plants and other
special projects such as Mining and Ports,
have been given a boost during the Bauma
fair, where significant commercial founda-
tions have been laid with clients, suppliers
and partners.
Over the last few days HIMOINSA’s stand received hundreds of visits mainly from Europe and the Middle East. Australian, American and African clients chose this stage to consolidate their relationship with the multinational which operates in over one hundred countries spanning five continents.
24 April 2013
The presence of HIMOINSA at Bauma opens doors to new business opportunities
This fair is important due to the pro-
fessional profile of the public, who
were impressed with the great va-
riety of generators and lighting
towers that HIMOINSA displayed in
its different stands. “The reactions
have been very positive. The design
of our inside stand caught people’s
eyes”, added Francisco Inglés, who
considers that HIMOINSA’s
strength at the fair was to offer a
great variety, both in terms of size
and configurations, of generators,
manufactured with high quality ma-
terials.
Oleksandr Tsarkov, Sales Area Ma-
nager at HIMOINSA, who focuses
mainly on the Eastern European
market, regards Bauma as a “great
opportunity to offer products to
new growth markets”. Emerging
areas such as Russia and Ka-
zakhstan, with a rich oil and mining
industry, have become important
markets for HIMOINSA.
The presence at Bauma of a large
number of sales directors that HI-
MOINSA employs in five continents
has, without a doubt, enabled a true
analysis to be made regarding the
situation of each of the markets in
which the multinational works on a
daily basis.
Francisco Gracia, Executive Director
at HIMOINSA, together with Ma-
nuel Sánchez Bada, Engineering
Area Manager, and Guillermo Elum,
Sales & Marketing Director, spent a
few days at the fair and witnessed
how the multinational has positio-
ned itself as an international player.