The Premium Design Company

01 | Facts & Figures

o PSL is a global promotional gift supplier, the specialist in premium design

o 18 PSL sales offices are serving approximately 12.000 distributors in over 100 countries

o 98 percent of all orders are printed in-house before distribution to the customer (full service)

o PSL offers the Incentive Gifts catalogue(s) with new items every year

o PSL is a member of PSI, PPP, BAPP, EPPA, PPAI, ASI, …

o The PSL design studio in Hong Kong is fully dedicated to create new innovative products and designs

o PSL is a subsidiary of the Hong Kong based Sweda Group established in 1978

o 2 affiliated factories in China offer the possibility to customize or to create bespoke items

o PSL has obtained ISO9001 and ISO14001 certificates

02 | Goals

o Be the specialist in premium design promotional products

o Create a unique timeline and method for introducing (new) products

o Differentiate our sales philosphy from competitors

o Expand sales channels and develop multiple OEM projects

o Improve internal communication and benefit from global presence

03 | Sales Distribution Network

SWEDA SHENZHEN FACTORY

Total area: 10,000 m2

Production staff: app. 500

Q.C staff: app. 70

Approval: Certified by ISO 9001

SWEDA DONG GUAN FACTORY

Total area: 5,400 m2

Production staff: app. 400

Q.C staff: app. 70

Approval: Certified by ISO 9001

04 | Own Factories

NEW FACTORY

Under construction

The total area covers 42,000 m2

There will be 3 blocks of factory buildings,

one block of offices and one block of apartments

05 | Full Service ConceptPSL offers a unique full service concept of designing, producing and customizing products in-house.

Our affiliated factories offer the possibility to customize cataloque items (i.e. imprints, materials

or packaging can be customized in-house) or to create tailor-made items/ special projects (when

lead time and order size allow)

In order to ensure the consistent high quality of our products, we have installed a wide range of

advanced equipment and numerous test methods in our affiliated factories (extensive QC, ISO

9001 & ISO 14001 certified)

Our design centre is a crucial element of our success in product innovation and our PSL Design

items. Other items are carefully selected by our sourcing team, adding only the highest quality and

innovation to our product range

PSL works with world-class logistic and freight companies to ensure the most reliable and fastest

delivery

With PSL Direct you can order directly from mainland China via our PSL network, to offer you the

most cost- effective ordering option

06 | Customer ServicePSL strives for ultimate customer satisfaction through…

A unique Full service concept

Flexibility

High quality & unique products

Within 24 hr quotation response

Short delivery times

Standard free of charge 1 color imprint

Extensive marketing & sales support/tools

Personal approach / Dedicated Account Management

Total management of outbound shipping activities

Specialist knowledge

High reliability

07 | InnovationWe are constantly searching for and creating new innovative technologies. In the past we have

introduced technologies and innovative items like the Flo-Up, the Genius Watch, e-paper, etc…

Design Centre

New design centre opened April 2009 in Hong Kong

Design team is fully dedicated to create new innovative products and designs

Special Projects

We support our distributors in the increasing need for unique promotional items with a special

project team to develop unique products for their key customers. In the past few years we have

developed tailor-made items for companies like Coca Cola, Samsung, Heineken and many more.

07 | Innovation / AwardsOver the last few years the passionate work and unique skills

of the design team have resulted in acknowledgements all

over the world. Several items have been awarded for being

truly innovative and proved to be real profit generators.

08 |

PSL Design is a brand name with its conceptual basis being Practical in use and Stylish in design,

and aiming to create products to be integrated in Life. On top of this, all our designs are

worldwide patented to guarantee unique products. (www.psl-design.com)

Danish from origin, founded in 1985, Philippe Pechard is a brand with the philosophy that high

quality designer watches should be accessible for a wider audience then it is today. Without

sacrificing looks, material or precision nor quality Philippe Pechard has perfected the formula to

make that dream come true. (www.philippepechard.com)

08 |

9 | Special ProjectsToday’s promotional industry shows an increasing demand for creativity and innovation.

Standard solutions and standard products no longer suffice. Companies want to be noticed and

remembered by the mass promotional exposure that people (both current and potential

customers) encounter each and every day.

Affiliated factories ofer the fexibility and possibility to customise catalogue items or to create

bespoke items. With decades of experience in setting standards in the technology and production

of both electronics and watches, these factories have been developing successful tailor-made

items for many well-known companies. Items that are desired by a wide audience, yet still

accessible for your company to create.

So please contact us to discuss your customisation

opportunities or special project possibilities!

10 | Sales & Marketing SupportWe provide a wide range of innovative Marketing & Sales tools to our clients, ensuring all the

support they need for success

(e)Catalogues

Website

(e)Mailings

Sales Kits

(e)Flyers

POS material

Let our marketing department support you,

You’ll be amazed…your customers will be stunned!

(e)CatalogueEach year PSL introduces a master & end of the year catalogue. Next to this we offer catalogues

for each individual PSL Labels (like Philippe Pechard). All catalogues are available either in printed

version and or digital

Website(s)On www.pslworld.com we offer information on stock, price updates, special offers and various

sales supporting materials. Just login to our VIP corner and download!

Website(s)Next to our PSL world website we offer you several websites for individual brands and/or items.

Below some highlights:

www.usbpeople.com

See all available USB

People or create your own!

www.philippepechard.co

m

Read everything about the

creation of a time piece

www.incentive-gifts.eu

All available e-catalogues

in one overview

www.mixnmatchonline.co

m

Create your own timepiece!

www.flashpremiums.com

Dedicated USB flash

catalogue

www.innovationisourdrive.com

Digital sharing platform full of

inspiration

(e)MailingsTo keep you informed on special offers, price updates, new sales tools, etc. we supply weekly

(e)Mailings. We can also support you with blank versions, ready to use for your end customers.

Sales KitsSeeing is believing. That’s why we will support you with unique sales kits to present our items.

(e)FlyersTo support our distributors we supply them with the latest (e)Flyers. These can be used for sales

promotions, informational flyers or standard adverts. Our own design centre can even create

your personalized copies or specials on request!

POS MaterialsTo make your showroom even more attractive we have created some ‘standard’ POS materials to

highlight our items. These materials can be used in your own showroom but also on roadshows,

events and exhibition.

11 | Why PSL

If you prefer …

A leading and reliable international supplier

Fast response times

Unique quality products

a full service concept

Product innovation

Ready to use sales supporting tools

Flexibility of own factories (and thus customized items)

… then join forces with PSL!