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© 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.
Our subject matter experts know marketing because they’re marketers themselves
Noah Elkin
Director
1. What are the top considerations for designing and executing successful multichannel marketing?
2. What combination of digital techniques, channels and processes is the most effective for attracting, acquiring and retaining loyal and profitable customers?
3. What are the evolving criteria for choosing technology and service providers to help develop and manage multichannel marketing?
4. How should I change my marketing strategy as a result of adoption of connected devices?
5. What are the best practices for developing a mobile marketing strategy?
Christi Eubanks
Director
1. What are the best practices for measuring and optimizing digital marketing programs?
2. What are the best practices for building and managing analytics teams?
3. How can marketers tie digital marketing efforts to business results?
4. How should marketers select and utilize tools/partners for digital analytics?
5. What are the best practices for building a marketing analytics dashboard?
Lizzy Foo Kune
Principal Analyst
1. How do I build and deploy a marketing dashboard?
2. How should I measure and optimize marketing and advertising?
3. How do I select and implement marketing analytics tools, service providers and technologies?
4. How do I recruit, hire and retain marketing analytics talent?
5. How should I address problems in advertising, such as fraud and ad blocking?
Top 5 issues our Gartner analysts address
Our speaking roster features Gartner analysts who have been in the trenches themselves as CMOs, CxOs, marketing and agency leaders and know that unbiased advice is the only advice worth taking. Our multidiscipline team has a deep knowledge of today’s most pressing marketing issues — see the top 5 questions our analysts are most frequently asked about:
3 ways to register
Web gartner.com/us/marketing Email [email protected] Phone 1 866 405 2511
May 10 – 12 / San Diego, CA gartner.com/us/marketing
The Premier Gathering for Senior Marketing Leaders
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© 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.
Andrew Frank
Vice President and Distinguished Analyst
1. What are the best practices for acquiring and distributing data, both internally and externally?
2. How can marketers best use data to inform strategic processes, such as market evaluation and product development?
3. Which approaches work best to model and analyze audiences, actions and dialogues?
4. How can marketers tune in to the “voice of the customer” (VoC)?
5. What are the best practices for managing customer data security and privacy?
Yvonne Genovese
Group Vice President
1. What are the best practices in digital marketing used by successful marketing organizations to achieve business goals?
2. How can marketers and their teams keep up with the new pace and scope of information demands?
3. How can marketers develop strategies to guide continuous improvement?
4. How can marketers understand what’s possible with less expensive technologies?
5. How can marketers work with information technology leaders to drive business results?
Charles S. Golvin
Director
1. How do I make a case for mobile marketing?
2. Which approach will best fit my marketing requirements: mobile extender or mobile-centric?
3. How do I mobilize my brand to deliver real business value via mobile marketing?
4. How do I leverage real-time engagement?
5. What market trends present opportunities and disruptions for marketing?
Julie Hopkins
Managing Vice President
1. How should the CMO adjust the vision and strategy of marketing to embrace digital marketing?
2. How will social analytics and KPIs develop to support social marketing ROI and prove business results?
3. What are the best practices in building and managing digital marketing programs?
4. How should digital marketing programs be measured and optimized?
5. How are marketers implementing emerging digital trends and techniques for business advantage?
Martin Kihn
Vice President
1. How should digital marketing programs be measured and optimized?
2. What are the best practices for acquiring and distributing data, both internally and externally?
3. How can marketers best use data to inform strategic processes, such as market evaluation and product development?
4. What are the most critical considerations for designing and executing successful multichannel marketing campaigns?
5. What are the best practices in building and managing digital marketing programs?
Michael McGuire
Vice President
1. How do I make a case for mobile marketing?
2. Which approach will best fit my marketing requirements: mobile extender or mobile-centric?
3. How do I mobilize my brand to deliver real business value via mobile marketing?
4. How do I leverage real-time engagement?
5. How does mobile fit in my multichannel strategy?
May 10 – 12 / San Diego, CA gartner.com/us/marketing
The Premier Gathering for Senior Marketing Leaders
© 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.
Ewan McIntyre
Director
1. How do I staff and structure my digital marketing team in a high- performance organization?
2. How do I plan and allocate my budget to deliver the best results in a digitally led world?
3. How do I demonstrate the value of my marketing programs to fully understand and track progress against business goals?
4. How do I integrate paid and organic search into my integrated programs?
5. How do I develop an advertising strategy that harnesses an optimal mix of formats and tactics to achieve the highest yield for the business?
Jane-Anne Mennella
Director
1. How do we build a test and learn culture?
2. Which user research methodologies should we use to gain customer insight or improve our customer experience?
3. What are the best practices in user experience design?
4. What are the best practices in creating personas and journey maps?
5. How do user experience and customer experience work together?
Kirsten Newbold-Knipp
Director
1. What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in digital commerce?
2. How should I be thinking about my role in digital commerce?
3. What are the best practices in building and managing digital marketing teams and cultures?
4. How should digital marketing programs be measured and optimized?
5. How are marketers implementing emerging digital trends and techniques for business advantage?
Jennifer Polk
Director and Conference Chair
1. How do I deliver a digital commerce experience to meet my customer’s needs?
2. How should I adapt my multichannel marketing to achieve digital commerce?
3. What do I need to know to evaluate and choose a digital commerce platform?
4. What are the best practices in personalization for digital commerce?
5. How can I connect my online and offline sales channels?
Augie Ray
Director
1. What’s the role of social media and word of mouth in customer experience?
2. What’s the most effective way to launch and enhance my customer experience management (CXM) program?
3. How should marketers craft their customer experience objectives and measurements?
4. What’s the best way to leverage customer feedback through VoC programs?
5. How can marketers guide and influence the customer experience across functions in the organization?
Christopher Ross
Director
1. How should modern, agile marketing organizations be structured?
2. What role does innovation play within the marketing organization and what can marketers do to drive new processes, programs and products?
3. What are the best practices for sourcing agencies and other marketing vendors?
4. How can marketing leaders improve collaboration and communication within their organizations?
5. What are the best practices for marketing measurement and optimization?
May 10 – 12 / San Diego, CA gartner.com/us/marketing
The Premier Gathering for Senior Marketing Leaders
© 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.
Adam Sarner
Vice President
1. How are marketers implementing emerging digital trends and techniques for business advantage?
2. How should marketers evaluate the business potential of a new digital trend or technique?
3. What are the digital trends and techniques on the horizon that might change or disrupt current marketing practices?
4. How do I develop and manage paid, earned and owned channels?
5. What are the most critical considerations for designing and executing successful multichannel marketing campaigns?
Elizabeth Shaw
Director
1. What is the innovation landscape, and how should marketing leaders navigate it?
2. What are the best practices for marketing leaders to organize, prioritize and budget around innovation?
3. How should marketing leaders develop a strategy to guide their digital marketing planning and execution?
4. How should marketing leaders develop social marketing strategies and implement them?
5. What emerging social marketing technologies exist, and how should marketers evaluate and test them?
Jake Sorofman
Vice President
1. How should the CMO adjust the vision and strategy of marketing to embrace digital marketing?
2. How do marketing leaders create exceptional branded moments that drive loyalty and advocacy?
3. How do marketers lead, influence and align to customer experience initiatives?
4. How do marketers create a cost- effective content supply chain to sustain digital engagement?
5. How do marketers become engaging brand storytellers?
Anna Maria Virzi
Service Analyst
1. How are digital marketing budgets trending?
2. How can I justify my digital marketing expenditures?
3. How can I make a business case to implement emerging marketing trends and techniques?
4. What are the best practices in building and managing digital marketing programs to deliver enhanced customer experiences?
5. How can I recruit and retain digital marketing talent?
Haixia Wang
Director
1. What are the key benchmark and forecast metrics I need to focus on for my marketing strategy planning?
2. How do I allocate marketing budget to achieve optimal value?
3. What are the digital advertising trends?
4. What are the best practices for developing a digital and mobile advertising strategy?
5. What are the best practices of using consumer data to drive strategies?
Jay Wilson
Director
1. What’s social media’s role in multichannel marketing?
2. How do I measure the impact of my social marketing efforts?
3. How do I select tools and technologies to help optimize my social marketing?
4. How can social marketing data inform other parts of my organization?
5. How do changes in social media networks and trends impact my marketing efforts?
May 10 – 12 / San Diego, CA gartner.com/us/marketing
The Premier Gathering for Senior Marketing Leaders
© 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.
Visit gartner.com/us/marketing for agenda updates and to register.
3 ways to register Web gartner.com/us/marketing
Email [email protected]
Phone 1 866 405 2511
Jennifer Polk Conference Chair and Director, Gartner Research
Simon Yates
Managing Vice President
1. How should digital marketing programs be measured and optimized?
2. What are the best practices for acquiring and distributing data, both internally and externally?
3. How can marketers best use data to inform strategic processes, such as market evaluation and product development?
4. What are the most critical considerations for designing and executing successful multichannel marketing campaigns?
5. What are the best practices in building and managing digital marketing programs?
Bryan Yeager
Director
1. What platforms, tools and services should marketers use to compete in an increasingly digital world?
2. How can marketers prioritize and implement emerging digital trends for business advantage?
3. How do marketers get the most out of their existing marketing investments before bringing new vendors into the fold?
4. What skills and traits are required to build a nimble tech- and data-driven marketing team?
5. What are the best practices for navigating the vast and growing landscape of technologies for marketers?
“ Excellent insights and leading practices in marketing. The analysts are engaging and offer practical ways to improve marketing effectiveness and ROI.”
Mike Greeves Director, Digital Marketing
May 10 – 12 / San Diego, CA gartner.com/us/marketing
The Premier Gathering for Senior Marketing Leaders
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