Embed Size (px)
Citation preview
F R A N C H I S E B R O C H U R E
B E A PA R T O F T H E movement
T H E P R A C T I C E O F
PARTNERSHIP
Be. Connected.
{connect}
namaste,
WHO WE ARE
NICOLE & GERRYWIENHOLT
It truly was love at first sight. On the night we met, we knew we wanted
to forever commit our lives to one another. During our honeymoon in
Italy in 2005, we composed our life’s vision. Among the most important
components of our vision was our dream of owning and operating a
fun and transformational yoga studio—a place to create a vibrant
community where students can elevate their mind, transform their body,
and open their heart.
Our love for each other and our passion for people is our most powerful
motivation. Our plan all along was to share this passion with like-minded
individuals, so they too could realize their dreams and create the Yoga
Pod experience in communities all over the country.
Our dream has become our reality, as we continue to experience
phenomenal growth with Yoga Pod. This is why we chose to scale our
concept through developing a team of strong franchise partners. Perhaps
you will catch the vision too, and choose to connect with us so we can
grow together and revitalize the world through the amazing gift of yoga.
Franchise Founders
WITH THE FRANCHISE FOUNDERS
MEET THE
ALEX
JARBOEBUSINESS
DEVELOPMENT & FRANCHISE
OPPORTUNITIES
JULIA
WIENHOLTGRAPHIC DESIGN
ERIC
KILLIANACCOUNTING
& FINANCE
JONAH WEST
WEB & TECH SUPPORT
JENNY
DARCOMARKETING
& COMMUNICATIONS
NAFISA
RAMOSEDUCATION &
STUDIO CONSULTING
CHRISTINE
DUIVENOPERATIONS &
STUDIO CONSULTING
NICOLE & GERRY WIENHOLT
FRANCHISE FOUNDERS
DANIEL KRAFTREAL ESTATE
OPERATIONS &STUDIO CONSULTING
RACHEL JARBOE
{team}
MICHAELLA TUCKERCONSTRUCTION
DAN CARBONELLGENERAL OPERATIONS& BUSINESS STRATEGY
KEITH ALLENONLINE MEDIAPRODUCTION
{mission}
{vision}
{values}Breathe First
Cultivate DisciplineCreate Community
Honor NatureDo The Right Thing
{our belief}At Yoga Pod, we commit to breathe first and act second.
We cultivate discipline through the rigor, heat, and focus of our practice.Through infectious attitude and culture, we create communityand build an impactful tribe. We strive to live in harmony with
nature and our open and compassionate hearts guide us to do the right thing.
We redefine fitness and forge a sustainable,intentional yoga practice through breath,
strength, and sweat.
To create a vibrant yoga communitywhere you can elevate your mind, transform
your body, and open your heart.
•
•
•
THE PERFECT
PASSIONATE about yoga, fitness, health, & wellness
Integrated within the COMMUNITY witha zest for building RELATIONSHIPS
READY TO INVEST time & money in your future & DEDICATED
to creating a profitable business
Able to find balance between the challenges of OWNING
your own business & maintaining an INSPIRED LIFE
As a Yoga Pod Owner, we highly encourage you to work on the business and hire a studio manager and membership
consultants to work in the business. We have successfulmodels of OWNER/INVESTOR and OWNER/MANAGER with
operational support staff. We are excited to discuss your vision for the future.
Strong LEADERSHIP characteristics & ready to guide a team of MANAGERS, MEMBERSHIP CONSULTANTS, & TEACHERS
•
•
CAPABLE of handling difficult tasks while interacting with staff & clients in a CALM, positive manner
THE YOGA POD
IN-HOUSE EDUCATIONAL PLATFORM
podfit
PROGRAMS
TRAININGS
podfit
{experience}
TEACHER TRAINING
CLASSES
yinyoga
yinyogaTEACHER TRAINING
& IMMERSION
Our unique, consistent, and exceptional class offerings create a distinct advantage within your market. Our offerings cultivate a
deeper community through shared experience. This trademarked, intellectual property becomes yours and empowers you to establish
a credible, sustainable, and profitable business.
yoga pod200-Hour Teacher Training
{vibe}
You’ll have the commitment of our team, offering training in operations, marketing, and teacher development, utilizing best business practices and cutting edge technology. Our background in personal development and organizational growth, offers a distinct advantage for each franchise partner.
You’ll own a beautiful studio designed with ease and comfort in mind. The contemporary, streamlined look and feel, the expertise and safety of our instruction, and the camaraderie of the students, creates a fun and tranquil environment. This ensures a special yoga experience, which entices students to visit often, connect before and after class, and enjoy awonderful sense of community.
OUR CONCEPT
Tour a Studio
Engage in your passion of yoga, health, and wellness, in abusiness that is high-quality, financially accessible, and profitable.
We’re here to support you.
As a franchise partner, we provide you and your community our excellent, consistent, and streamlined offerings of PodFlow, PodFit, and PodHot. These classes, rooted in modern postural yoga and science-backed fitness, allow for a transformative experience through breath, strength, and sweat. Theseofferings act as a competitive advantage in your market and help create a vibrant community around shared experience.
We provide comprehensive training and support that empowers you to create a highly successful yoga studio. This means you can own your own business without the large amount of capital required when starting from scratch, or the associated risk of opening by yourself. You own the business, but you are not alone.
{market}THE OPPORTUNITY
AMERICANSPRACTICE
YOGAcurrently
101
AMERICANSWANT TOTRY YOGA
this year!
104.5
WAS SPENT ON YOGA
PRODUCTS& CLASSES
in 2016
BILLION
A TOP
16
INCREASEIN SPENDING
ON YOGAin the last
5 years
%87FITNESS TREND
AmericanCollege of Sports
Medicine
20
INEVERY
INEVERY
$
Click here for more information from Yoga Alliance »
Practitioners are more affluent than national income averages.Yoga is now covered by many insurance companies as part of therapy.School P.E. curriculum that includes yoga is seeding our future market.
{the studio}ANATOMY OF
P2+4,000
SQUARE FEET
approximate cinvestment:$344,250 - $416,500*
P23,000
SQUARE FEET
approximate capital investment:
- T
r
- F
r
- Mode
- Laund
- Ut
P2+4,000
SQUARE FEET
approximate capital investment:$344,250 - $416,500*
- F
r
- La
- Laund
- Me
- Cu
Franchise Opportunity Options:
ooms : room 1 = 900 square feet;
oom 2 = 600 square feet
changing rooms/locker
owers
ooms: room 1 = 1,100 square feet;
oom 2 = 800 square feet
changing rooms/locker
owers
ty room reception area
rage room
YOGASTUDIO 11,046 SF
MEN235 SF
MECHELEC
127 SF
24LKRS
WOMEN289 SF
MECH/ELEC109 SF
Designed for success.
• Two yoga rooms
room 1 ~ 900 sq. ft. / room 2 ~ 600 sq. ft.
• Fully equipped changing rooms/locker
rooms with 2 to 3 showers
• Moderate sized reception area
• Laundry/Mechanical room
• Utility storage room
• Custodial closet
3,000 - 4,000 SQ. FT.approximate capital investment
~$382,000 - $684,000*
*Initial investment figure may vary based on the cost of leasehold improvements and the landlord's tenant improvement (TI) contribution to the buildout. *Tenant Improvement costs in your market may vary, please consult with your general contractor and commercial real estate broker.**Tenant Improvement funds from landlord are estimated at $25-$30 per square foot however actual funds may vary in your market.***Not including loan payments.
382,000
(90,000)
292,000
40,000
332,000
(249,000)
83,000
684,000
(120,000)
514,000
90,000
604,000
(453,000)
151,000
SAMPLE INVESTMENT SCENARIO TOTALlow
TOTALhigh
Total Cost to Open Studio
Less: Tenant Improvement Paid by Landlord**
Net Build Out Cost
Plus: Post-Open Cash Flow***
Total Cash Required for Studio
Less: 75% SBA or Conventional Loan Financing
Total Owner Out of Pocket (Estimated)
• Infrared Radiant Heating Panels (optional)
room 1 = 1,100 sq. ft. / room 2 = 800 sq. ft.
approximate capital i
Franchise Opportunity Options:
Two yoga rooms : room 1 = 900 squa
Fully equipped changing rooms/lo
Two yoga rooms: room 1 = 1,100 squa
Fully equipped changing rooms/lo
Large community room reception a
approximate capital i
*Initial initial investment figure may vary based on the cost of leasehold imp
*Tenant Improvement costs in your market may vary, please consult with yo
**Tenant Improvement funds from landlord are estimated at $25-$30 per sq
{investment*}Initial Fee
BREAKDOWN OF
COSTTYPE OF EXPENDITURE
Construction Costs
Architectural Fees
TIMING
$40,000
$114,00 - $380,000
$9,750 - $13,500
Upon signing of Franchise Agreement
Prior to opening
Prior to opening
Fixtures, Furniture, Signage & Fixtures
Computer, Inital Software, POS Equipment, Audio package & Yoga Equipment
Initial Website
$15,250 - $28,350
$12,200 - $19,800
$1,200
Prior to opening
Prior to opening
Prior to opening
Start-Up Retail Package $3,000 - $5,000 Prior to opening
Rent or Real Estate $6,300 - $23,300 Prior to opening
Pre-/Post- Opening MarketingPre- $6,000
Post- $2,000 per monthPrior to opening & ongoing
Legal & Professional Fees $2,500 - $3,000 Prior to opening or as arranged
Miscellaneous Opening Costs $3,750 - $6,500 Prior to opening
Certification Training SEVATravel & Living Expenses & Certificate
$1,800 per personplus $2,050 - $2,550
Prior to training
Insurance $1,000 - $1,500 Prior to opening
Additional funds for the intial 3 months
$54,500 - $99,500 During intial 3 months
TOTAL CAPITAL NECESSARY
~$382,000 - 684,000plus the cost of real estate
this can be a mix of cash & financing, we can help guide you in this decision.
* For full investment breakdown see Item 7 in the Franchise Disclosure Document (FDD).
ONGOING FRANCHISE FEESRoyalty Fees
7% of Gross SalesNational Marketing Fund
1% of Gross Sales
Minimum Financial Requirement~$100,000 - $150,00 in Liquid Assets $500,000 in Net Worth
{advantage}YOGA POD
•
A strong and unique brand and business philosophy
with ongoing field support and coaching
•
Access to the latest customer relationship
management software helps you manage your
business and your connection to students
•
A proven business model where the research,
planning, trial and error, and testing have already
been handled for you
•
The privilege to inspire students with the
life-changing benefits of yoga
Pre & post-opening operational training and
marketing support systems facilitate your success
{benefits}OWNER
PROVEN SYSTEM
MISSION, VISION, & VALUES
BRAND IDENTITY & LOGO GUIDE
TRADE DRESS MANUAL
SITE SELECTION SERVICES
Architectural Design & Space Utilization
ROBUST MARKETING SUPPORT & STRATEGY
DIGITAL & SOCIAL MEDIA STRATEGY
CUSTOMIZED ONLINE PRESENCE
Desktop & Mobile Website, iPhone & Android Apps
PARTNER WEB PORTAL
TEACHER TRAININGS
Yoga Alliance Certified Yoga Pod Teacher Training
200-hour CurriculumPodHot, PodFit & Yin Teacher Training
{marketing}EXAMPLES
WEBSITE
APP FOR BOTH iOS & ANDROID
SOCIAL MEDIA COLLATERAL
PRINT COLLATERAL
reeF WeeKWith redemption of this cardFree classes limited to one per person.
BOULDER
1750 29th St, #2020 | Boulder, CO 80301303.444.4232 | boulder.yogapod.com
Bring this card in for a
VALID FOR NEW CUSTOMERS ONLY.
BREATH, STRENGTH, SWEAT
free week!Choose from over 80 classes per week!
Learn even more about our story by listening to this Yoga Revealed Podcast interview with our franchise founders Nicole & Gerry Wienholt on the integrity
of yoga in business.
LISTEN HERE
{learn}EVEN MORE
DENVER (LODO) REVIEWS
YELP
TOUR LODO
TOUR CHERRY CREEK
TOUR BOULDER
TOUR WACO
TOUR SOUTHGLENN
TOUR COLLEGE STATION
SOUTHGLENN REVIEWS
YELP
READ THE REVIEWS Check out what our communities are saying about us.
SEE THE STUDIOS
Take the virtual tours of more studio locations.
Read about our Yoga Journal & Yoga Pod TeacherTraining Partnership.
READ HERE
See Vernon Davis, Denver Broncos Tight End, do downdog at the
Cherry Creek Yoga Pod.
READ HERE
ENGAGE WITH OUR BLOGS
ENJOY OUR VIDEOS
Yogapreneurs Find your #2ndhOMe My Yoga Pod Stories
LISTEN TO THE INTERVIEW OF NICOLE & GERRY ON THE YOGA REVEALED PODCAST.
TOUR MINNETONKA
WACO REVIEWS
YELP
CLIFF LATHAM COLLEGE STATION, TX
TJ & EMILY MAXFIELD SOUTHGLENN, CO
“With the Yoga Pod marketing, sales and systems, it is a simple turnkey process that ensures success. With thrilled students, enthusiastic instructors and a simple business plan, it’s an amazing system.”
“Our dream was to open a yoga studio. But we knew without the right business partners the risk would be too great. We researched our options and found Yoga Pod to be far and away the most comprehensive and heart-centered franchise team. We are fully supported by experts in each area of the development process and in each business phase. This journey has been amazingly stress-free!”
"The opportunity to combine our passion for building a business and passion for yoga was too good to pass. The Yoga Pod Franchise is the perfect vehicle to pursue our dream of owning and building a business. The support that Yoga Pod creates for franchisees is fantastic. This includes help in - Marketing, Operations, Financial support, and a pleth-ora of best practices. Yoga Pod has visionary, creative, authentic leaders combined with overwhelmingly enthusiastic partners.”
TESTIMONIALS
OWNERS
RENO, NVJOANNA O’NEAL & JOHN REYNOLDS
"The fact is, I can be, at times, a hard-headed businessman, and I thoughtlong and hard about whether anyone could possibly provide $40,000 worth of benefit to me (the cost of a YP franchise) in starting my own business, and whether we should have just “gone it alone.” You have all, in many and diverse ways, proven to me beyond the shadow of a doubt, that it was the best $40k I could have spent. You are a great team, and we really, really, really, value and appreciate all of your hard work and commitment. I don’t think we could have done it without you...thanks again for your continued support. You’re the best!"
PAUL A. GRANGAARD MINNETONKA, MN
{community}
The dots represent the cluster that forms the Pod.
Our primary logo colors are chartreuse and magenta.
Our nine dots represent universal love in numerology.
Chartreuse is symbolic of nature, balance, growth, and rebirth.
The nine vibrant colors stand for vitality and diversity.
Magenta is symbolic of universal harmony.
INTERESTING FACTS ABOUT OUR LOGO
95 73 84 621
OUR SIMPLE
1
2
3
4
5
RESEARCH FOR YOURSELF
CONNECT, APPLY, AND GET QUALIFIED Connect with us via the interest form on our site. After you connectwith us, we will provide a Yoga Pod Application to get started.You will then get qualified via our financing partners, who assistwith financial qualification and access to financing.
LEARN ABOUT YOGA POD BENEFITS
MEET THE FRANCHISE FOUNDERS & THE TEAM Have a personal call with our team members and founders, Nicole & Gerry. This visioning session ensures you understandour values and align with the entire team. The more we getto know each other, the better the partnership will be.
DISCOVERY DAY Once you have all the information you need, including the comprehensive overview of Yoga Pod benefits, you will visit Boulder, Colorado for a tour of the founding and regional studios. You will also have final interviews with the team and with Nicole & Gerry, our Franchise Founders.
At this time, all due diligence is completed and we have the opportunity to welcome you to
the Yoga Pod family!
{steps}See what makes Yoga Pod unique, not only among yoga studios, but in the entire fitness industry. Review our website, watch our videos, read our blogs, download our brochure, take virtual studio tours, and read community reviews.
Participate in the Yoga Pod Value Presentation, an online webinar comprehensively outlining our benefits, support, and brand. Learn more in additional online presentations that guide you through financial topics, marketing support, and real estate selection.
Our franchise opportunity is for like-minded individuals with a strong work ethic, a willingness to follow a proven system, and a desire to change lives through the transformational power of yoga.
We are seeking qualified franchise partners for new locations throughout the country.
CONTACT ALEX JARBOE
Connect with your dreams andput partnership into practice.
BOULDER, CO
“When you are inspired by some great purpose,
some extraordinary project, all your thoughts break their bonds: Your mind
transcends limitations, your consciousness expands in
every direction, and you find yourself in a new, great and
wonderful world.
Dormant forces, faculties and talents become alive, and
you discover yourself to be a greater person by far than you ever dreamed yourself to be.”
Patañjali
