The Power of Social Media. Umbrella Term that defines the various activities that integrate...
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The Power of Social Media
The Power of Social Media. Umbrella Term that defines the various activities that integrate technology, social interaction and the construction of words,
Umbrella Term that defines the various activities that
integrate technology, social interaction and the construction of
words, pictures, videos, and audio
Slide 3
Overview: Types of Social Media Services Bookmarking Sites and
Social News Sites (Digg) Blogs and Microblogs (Twitter,
Tumblr)Twitter Social Networking Sites (Facebook, Google+)Facebook
Shopping Sites (Amazon) Multimedia Sharing (YouTube, Flickr)
Virtual Worlds (World of Warcraft, Second Life)World of
WarcraftSecond Life
Slide 4
#1 online activity beating porn & personal email for total
time spent online 650+million active users on Facebook 50% log in
per day 23% of children between ages 0 and 5 use the Internet &
82% use it on a weekly basis 1 billion tweets are posted per week
460k new accounts are created on Twitter per day
Slide 5
YouTube has 490+million users worldwide 92 billion page views
each month 400 tweets per minute containing a YouTube link 78
million monthly visitors on Wikipedia 90 million users on LinkedIn
More video content is uploaded to YouTube in a 60 day period than
the three major U.S. television networks created in 60 years.
Slide 6
What is social media? Social media is a term used to refer to
online technologies and practices that are used to share opinions
and information, promote discussion and build relationships. Social
media services and tools involve a combination of technology,
telecommunications and some kind of social interaction. They can
use a variety of different formats, for example text, pictures,
video and audio.
Slide 7
What is social media? Social media is different to traditional
forms of communication such as through newspapers, television, and
film. Cheap anyone with access to the internet (for example through
public libraries) Accessible the tools are easy to use Enabling
allows almost anyone to do things that previously were only the
preserve of well-resourced organizations The use of the word Social
implies a conversation. Social media is definitely not about
one-way communication to a large audience from big
organizations.
Slide 8
Megatrends 1 the death of control The age of influence Big
organizations and companies had a monopoly on mass communication
and got used to controlling the message Anyone literate with an
internet connection can self-publish for free Hard to control, can
only influence The age of control The old era The new reality
Slide 9
Megatrends 2 Fewer gatekeepers Many to many Manage the
gatekeepers One-way, broadcast model. Managing reputation =
managing the media. Less reliance on media: people get information
direct from the source, and from each other. New-style comms must
reach beyond media to a complex interactive model. One to many The
old era The new reality
Slide 10
Megatrends 3 Fragmentation A huge cloud of interaction People
got most information from a handful of news media. Organizations
could efficiently manage (or at least monitor). Conversations are
distributed wherever people form opinions: blogs, social networks,
YouTube Separate provider for the content, and the platform for the
content A few centralized channels The old era The new reality
Slide 11
Megatrends 4 New web landscape Pull communications The Web was
a channel for pushing out information. Sites were static
e-brochures. The Web was utilitarian. People felt neutral about it.
Now, people spend most time on interactive social media. The social
web is informal, immersive and emotive. Web as distribution channel
Web as community Push communications Old (web) era The new
reality
Slide 12
Megatrends 5 New journalism Messy and opinionated The world of
press releases, news conferences and interviews was well ordered.
Journalists knew the rules of the game and were predictable.
Balance, professionalism, accountability Huge and distributed.
Everyone can report. Each sets his/her own rules. No obligation to
be balanced. Complicated recourse for inaccuracy. Opinion dominates
content. Ordered and predictable The old era The new reality