Facebook business page can attract a fair amount of solo and to medium and large business owners and vendors. I want to brand our Facebook business page as a good resource for SEO, content and social media branding, attracting new vendors and putting some positive feedback out there to encourage and maintain our current vendorsFacebook allows longer length updates than Twitter, so let’s take advantage of this. Ask a question on our Facebook page in order to build community and get people talking. (In a positive forum). Note: The image selection is also important.Facebook Checklist: Match our updates tone and focus to

our desired audience. (Vendors) Ask a question or encourage a

positive discussion on our page. Always feature an eye-catching

image. List opportunities in targeted areas

of need.

Like Facebook, LinkedIn offers a longer post length so you can create more insightful updates than just a headline and some hashtags. However, since the audience is exclusively business oriented, it’s important to keep that in mind when we’re crafting our updates.We need to get to the meat of the post as quickly as possible. Our updates will appear in a Twitter like feed only when a LinkedIn user visit’s our homepage, so it’s important to capture attentionLinkedIn Checklist: Highlight an actionable tip from the post. Ask questions to encourage conversation. Tailor our updates to groups where we are

sharing in order to attract vendors. Like all marketing, and social media marketing in particular, these aren’t hard and fast rules. We can experiment with our own followers on each platform to see what works best.

We need to have a hook to capture our follower’s attention and entice them to click through and read our content. This is important whether we’re sharing our own resources or we’re sharing someone else’s.Also, creating our own Twitter update for a curated blog post can help us stand out from the pack. How many times have you seen the same title from Neil Patel or Mari Smith tweeted over and over again? We don’t want to be a sheep –

Twitter Checklist: Keep our update under 90 characters. Craft our own clickable headline if

possible. Use popular hashtags that relate to

the update *and* our target audience within vendor management.

“Twitter is like a Text Message with a BCC: To The World”

Photo Credit: ydhsu

In 2010, users sent 25 BILLION Tweets, and added over 100 million new Twitter users

ENGAGE-40% of Twitter Accounts have NEVER Sent a single TWEET!!!!!!!

TWEET!!!!

25% Of accounts have ZERO Followers

2 Billion Videos Are Streamed Each Day On YouTube

Photo Credit: jonsson Source: Techcrunch

Power of Foursquare- Check-ins in 2010•381,576,305 Total Check Ins in EVERY single country•Last country to Check In? N.Korea•3400% Growth in 2010•Biggest event?- Rally to Restore Sanity, 10/30/2101 DC 30k Check-ins•October 22,2010- Check in from International Space Station

What Is Social Media Marketing?

“Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content”

Image credit: Ian Sane

“Social Media is Like a Cocktail Party: Listen Then Respond”

Photo Credit: The Dana Files

Social Media Can Drive Leads and Customers

Photo Credit: PhotoDu.de

Social Media Enables Contextual Calls-To-Action

Ford Motor Co.

• Ford 2011 Explorer release- Only in Facebook, refused Detroit Auto Show

• Ford didn’t advertise in XLV (111 million)-instead created own campaign

• 200% increase in profits from NOT advertising on TV

“Social Media + Lead Generation Opportunities = ROI”

Photo Credit: xJasonRogersx