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The Power of Participation
STEPHANIE VATALARO, SVP MARKETING & COMMUNICATIONS
Participation
Research Insights
Customer-First
R3 Planning
Influencers
Millennials Crossover Activities
Customer EngagementR3 Strategies Geofencing
Best Practices Growth Opportunities
Digital Marketing Customer Mindsets
Growth & Progress
Your comfort zone WHERE THE
MAGIC
HAPPENS
Insanity: Doing the same thing over and over and expecting different results.
Albert Einstein
Participation Latest
6
Fishing ParticipationIncreasing
page07
49.4 million in 2018
Fishing Participation
43.00
44.00
45.00
46.00
47.00
48.00
49.00
50.00
2014 2015 2016 2017 2018
27.5
28
28.5
29
29.5
30
2013 2014 2015 2016 2017
29.6 million in 2017
Fishing Licenses
11.9 million in 2018
Boat Registrations
11.70
11.75
11.80
11.85
11.90
11.95
12.00
12.05
2014 2015 2016 2017 2018
3 MNEWCOMERS8.5 M in last 3 years
11.7 MYOUTHUp 7.4% in last 3 years
4.4 MHISPANICSUp 15% in last 3 years
17.4 MFEMALE
Up 6.6% in last 3 years
Source: RBFF & The Outdoor Foundation, 2018 Americans age 6+
Key SegmentsShowing Growth
page08
Opportunities for Growth
Key Opportunitiesfor Growth
Active Social Families
Younger, more culturally diverse, interested in building
social brand
Inclusion
Showcase diversity and break down barriers. The water is
open to everyone!
Urban Fishing & Boating
Highlight urban opportunities; in cities and parks
page010
CrossoverActivities
page011
Boating Camping
page012
Recruitment
Retention
Reactivation
page013
IF YOU CHANGE NOTHING,
NOTHING WILL CHANGE
Thank You