THE POWER OF - Neustar · 2011. 6. 15. · (including Marketing Automation Systems) Billing Systems Direct Marketing SystemsDIGITAL ONLINE WEB DATA (Direct Email Solutions, etc.)

Copyright © 2015 Neustar, Inc. All Rights Reserved

THE POWER OF IDENTITY


WHAT IS CONSUMER IDENTITY?

Merriam-Webster’s dictionary:

identity Who someone is: the name of a person


WHAT IS CONSUMER IDENTITY TO NEUSTAR?

Consumer identity is a single, accurate, up-to-date view of a real person

§  Past and present identifiers §  Extends across interaction points §  Respects privacy preferences §  Creates a picture of the individual §  Applicability across the enterprise

WHY IS IT A HARD PROBLEM?


Publicly available information has declined

Consumer data is constantly changing

Consumers relocate

40M

78% 30%

2000 2013

Consumers change their

phone carriers

75M

Phone numbers are reassigned

37M People

legally change their name

2.1M

Makes data verification very hard

KNOWN UNKNOWN DIFFERENT KINDS OF IDENTIFIERS


INTERACTIONS YIELD DIFFERENT KINDS OF IDENTIFIERS

Store

Direct Mail

Call Center

Email

Website

Social

Desktop

TV

Mobile

PERSONAL IDENTIFIERS

HOUSEHOLD DATA

DIGITAL ONLINE WEB DATA

MOBILE APP DATA

EMERGING TOUCHPOINTS

YIELD MULTIPLE CHALLENGES

CHALLENGE TO UNIFY ALL THIS CONSUMER DATA


§  Use different identifiers for the same people

§  Systems are not integrated

§  Rely on out-of-date PII

§  Limited information about non-customer

COLLECTED & STORED IN MULTIPLE SYSTEMS

CRM (including Marketing Automation Systems)

Billing Systems

Direct Marketing Systems (Direct Email

Solutions, etc.)

Digital Advertising Solutions

DIFFERENT KINDS OF IDENTIFIERS

PERSONAL IDENTIFIERS

HOUSEHOLD DATA

DIGITAL ONLINE WEB DATA

MOBILE APP DATA

EMERGING TOUCHPOINTS

HOW WE BUILD OUR IDENTITY FRAMEWORK


IDENTIFIERS IDENTIFIERS AGGREGATE & RESOLVE IDENTITY

Name, Address, Phone, Email, Mobile AdID, IP Address, Website

People, Businesses, Places, Things

NEUSTAR IDENTITY

WHAT MAKES OUR IDENTITY FRAMEWORK UNIQUE?


…the most up-to-date Identity

FRESH

ACCURATE

RELEVANT

Network Effect of 4B+ daily transactional data…

FRAUD PROTECTION


FROG


Identity Fraud $16 Billion Stolen from 12.7 Million Consumers

Annual Fraud Costs Reach

$32 Billion in 2014 – 38% Increase Over 2013

Two-thirds of Identity Fraud Victims in 2014 Previously Received Breach Notification

Sources: 2014 Javelin Strategy & Research LexisNexis Study

FRAUD IS RAMPANT

HOW COMPANIES USE NEUSTAR


Fraud Risk Mitigation

Operational Efficiency

Improve Customer Experience

Raise Top Line Revenue

TCPA RISK MITIGATION AND OPERATIONAL EFFICIENCY



?

IN SUMMARY

§  Must use Authoritative, Accurate phone intelligence that is updated Daily

§  Verify consumer Ownership, Reassignments & Phone Type

§  Insights from Phone Activity Indicators

§  Prioritize Best phone numbers; Cut the Highest Risk phone numbers


OPERATIONAL EFFICIENCY & TCPA RISK MITIGATION

WINNING STRATEGIES: A PREVIEW OF WHAT’S TO COME


WHAT THE DATA SHOWS


KEY FINDINGS DERIVED FROM THOUSANDS OF ANALYSES

Over the top VoIP phones (Skype, Google Voice, Magic Jack) 2X-6X more likely to be associated with fraud

By focusing on active and accurate phone numbers, RPC and collection rates increase as much as 300%

Millions of dollars in cost savings associated with e-commerce (operational efficiencies and risk mitigation)

On average, 15-20% of phone numbers have been reassigned or are linked to a different consumer

300%

WHAT’S NEXT


Call Forwarding

Greater Scale, Speed and Accuracy

IoT- Not Just Smoke Detectors

Fraud Continues to Evolve So Must We!


Thank YOU

Dorean Kass [email protected]

Documents

THE POWER OF - Neustar · 2011. 6. 15. · (including Marketing Automation Systems) Billing Systems Direct Marketing SystemsDIGITAL ONLINE WEB DATA (Direct Email Solutions, etc.)