The Power Behind Millennials, Women, and Moms

The Power Behind Our Readers: Women: Millennials, Moms, Entrepreneurs

www.iden<tymagazine.net

Table of Contents v  Who We Are (pages 2-‐4) v  What is Brand Awareness and Why it’s Important (page 5) v  Influencers: Women, Moms, and Millennials (pages 6-‐10) v  Content Marke<ng/Custom Content Sta<s<cs (pages 11-‐12) v  The Opportunity to Partner with Iden<ty Magazine (pages 13-‐15) v  Sources



The Iden(ty Mission Iden<ty is an Na<onal online magazine that empowers women to Accept. Appreciate. Achieve.™ Through a hand-‐selected team of writers and expert Q & A columns, our mission is to empower women to get all A’s in the game of life by accep<ng, apprecia<ng, and achieving. We believe that once you accept a situa<on or circumstance and show gra<tude and apprecia<on for what you currently have, it is then that you can achieve at a greater level within yourself and your life. We con<nue to be the go-‐to resource for over 800,000 women! Based on the increasing need for women to feel validated, supported, empowered and encourage to embrace their overall iden<ty, Iden<ty offers the opportunity for online adver<sing, allowing companies to gain valuable exposure while at the same <me showing their support in the beau<ful, amazing, everyday women.

Who We Are


The Iden(ty Experience We are all individual in our thoughts, interests, beliefs, and experiences. Each of us harbors our own fears, doubts, ques<ons, and insecuri<es. That’s why we bring you a posi(ve and safe place to turn to for informa<on, inspira<on, support, sharing, and permission to just be who you are. We allow you to be perfectly imperfect. You won’t find ar<cles on our website about the latest and greatest diets, fashion fads, celebrity chaèr, and beauty miracles. Why? Because there’s enough of that in the world, and we understand that there is no quick fix when it comes to your mental or physical health. The full Iden(ty experience allows you to embrace your inner self, to love who you currently are, and to achieve your poten(al without comparison to anyone else. Our ar<cles and insights reflect these important philosophies of self-‐love and self-‐help.

Who We Are


The Iden(ty Woman – You! Whether you’re a wife, mother, student, business professional, teacher, or ar<st, you are the Iden(ty woman. You’re strong and intelligent, funny and curious, ambi<ous and outgoing, and open to new ideas that will make a worthwhile difference in your life and the life of others. You’re caring and nurturing, oben more focused on home and work obliga<ons than you are on yourself. You go all day, yet can’t resist the urge to curl up on the couch with a good movie or book. Separate from that, you’re a woman with moments of discontent, like us all, and at <mes feel less than self-‐confident, and alone in your concerns. You need a place to reach out. Iden<ty provides that safe space. Iden(ty is designed by women and for women. It’s an online community for those of us who have no interest in feeling inferior while looking at the airbrushed and enhanced cover girls who dominate our media, and who we some<mes feel compelled to emulate. The Iden(ty woman doesn’t want to be constantly reminded of who she’s not…she wants to know that who she is, currently, is far more than enough.

Who We Are


Brand awareness One of the most important of those tools; it has been proven effec<ve in gedng customers to recognize and remember your brand. By crea<ng a memorable brand through marke<ng and ad strategies, more people will know who you are—and you’ll see increased sales and even repeat business. Why Brand Awareness is Important Brand awareness is essen<al not only because it brings customers to your business for the first <me, it encourages them to keep coming back. People like to buy from names they trust and that they can iden<fy with; when your logo and tagline are easy for them to remember, your brand comes to symbolize your company and it’s the first thing to come to the consumer’s mind when they’re ready to buy.


Decisions made by women:

91% Home Purchases 50% Male Product Purchases 90% Healthcare Decisions 85% Consumer Goods 80% Auto Purchases Women are intelligent shoppers, and our women are always looking to improve their identity, their wellbeing, their homes, and their children. They want support and to connect with others, especially brands that believe in the strength of women today and for the future.

97% of Identity readers are women, an average HHI of

$110k

57.3% of our female readers are married and all other partnerships

make up 42.7%.

Women


Women

Our Readers and Their Multiple Identities


Digital Media Drives Moms to Purchase

Did you know that moms control more than $4T in spending? They are the most powerful consumer by far and moms make up 59% of our audience. (77%) of US online moms have made a purchase based on an online ad, and 85% who have downloaded digital coupons. Digital ads have tremendous poten<al to influence, just as moms’ aèn<on to TV ads is diverted: 69% of smartphone and 68% of tablet owners tune out TV ads by ac<va<ng their digital devices. 59.3% of our readers are Moms.

Moms


Our female audience, 25-45 years old sharing their personal experiences, the good and the bad; we have experts who weigh in with advice and statistics to support women in their personal growth. Together we inspire women to accept who they are and find the appreciation within themselves and their lives in order to achieve at a much greater level. 99% Female Audience 59% Moms Audience 40% Millennial Audience According to public research from AOL, They show how millennial women are today’s cultural revolutionaries.

Millennials


Millennials Care About: 1. Achieving happiness Appreciating time with family and friends. 2. Accepting their identities and being true and authentic to themselves. 3. Achieving financial stability 4. Accept, Appreciate, and Achieve a balanced life—to their standards. 5. Millennial Women are 82% passionate about women’s issues and 81% about general issues.

*All of these align with our motto: Getting all A’s—Accept. Appreciate. Achieve.TM

Millennials


Content Marketing/Custom Content


Content Marketing/Custom Content

Conveying everything from simple to complex in content shifts consumers perceptions. Combined with custom content, strong ad presence on the page drama<cally increases ad awareness.

The Opportunity to Partner with Iden<ty Magazine



Opportunities with Identity Leverage Identity Magazine and its Influencers

Identity Magazine has partnered with brands on multiple levels. We can customize accordingly, but let us provide you our standard opportunities below. Please note that we offer industry exclusivity and limit the amount of partnerships. Social Media Marketing/Custom Content Marketing available as well. 6-‐Month Contract: 4 Banners: • Leaderboard Ad located on the top right (728X90) run-‐of-‐site • Leaderboard Above the Ar<cles (728X90) • Right Panel Square (336x280) run-‐of-‐site • Weekly Newsleèr Banner (728x90) o Package with all 4 loca<ons: $1,800 12-‐Month Contract: 4 Banners: (a bonus included) • Leaderboard Ad located on the top right (728X90) run-‐of-‐site • Leaderboard Above the Ar<cles (728X90) • Right Panel Square (336x280) run-‐of-‐site • Weekly Newsleèr Banner (728x90) o Package with all 4 loca<ons: $3,000 (payment plan op,on) 2-‐Year Contract: 4 Banners: (a bonus included) • Leaderboard Ad located on the top right (728X90) run-‐of-‐site • Leaderboard Above the Ar<cles (728X90) • Right Panel Square (336x280) run-‐of-‐site • Weekly Newsleèr Banner (728x90) o Package with all 4 loca<ons -‐ $5,000 (payment plan op,on)

Gain National Exposure

Left: Email Banner Right: Website banner located directly above articles

Website Banners

Some Brands We’ve Worked With



Sources: AOL Research

Ipsos Media Research She-‐conomy.com/facts-‐on-‐women

girlpowermarke<ng.com/niche_market.php

Documents

The Power Behind Millennials, Women, and Moms