EASY CARE T

The Pleasure of Beauty

be reality

Let your dreams

Dear Partners,

The global hair care market reached $ 67.6 billion USD in 2010, second only to the skin care segment, and is fo-recast to reach $ 84.3 billion USD by 2015 led by sham-poo‘s and conditioners. This is why this ArtègoNews number 35 deserves your great attention.

The ongoing growth and continued presence of a broad family of ingredients fulfills a range of formulating needs such as:

INDIVIDUALISMSENSORY EFFECTSHEALTH & WELL BEING

Because consumers want to portray their individuality as well as manage specific grooming challenges based on their hair type, its condition and desired style the concept of products tailored “just for me” has taken hold. Today‘s global hair care market encompasses a vivid spectrum of consumer wants and needs based on hair type, ethnicity, cultural practices, climate, economics, and of course,fashion trends. Combining and juggling this diversity of consumer desires and preferences has led as at Artègo to the development of Easy Care T and the extension of Dream to our line.

We are introducing to you our new Dream Line in Easy Care T. It will replace the Dream Repair Line you know from Easy Care. We have not just moved the formu-la over. Easy Care T unites the hair care experience of Artégo and the natural treatment options of Phytotherapyand Aromatherapy in one unique experience of well-being. Easy Care T is a complete Paraben free care line. The complete reconstruction treatment products of Dream will allow salons to create new in salon services which will increase the salon revenue beyond regular keratin servi-ces. There is now also a Dream Pre-Shampoo to prepare the cuticle before starting the treatment. This pre- sham-poo comes only in a 1 Liter size because it is for the in sa-lon service only. In the attached folder we are elaborating more on the new formulas of the products. We at Artègo strive always hard to create unique demanding products which will give best possible results. You and your custo-mers will like how we illustrated all the natural ingredients we added to each product. Our marketing urges you to make big use of this new folder for Easy Care T and use it as a great printed tool to hand out to your customers.

Don’t forget: the market not only for repair products is huge. Take advantage of it by introducing the full Easy Care T line to your salons!

Sincerely, Dr.Francesco Banderia

Beauty is nothing but the promise of happiness.Stendhal on love, 1822

The perfect balance between being and appearing, a dreamy harmony between body and mind. This is what every woman is looking for in all her dealings and decisions. During the course of daily care given to body and mind, the hopes and dreams of every woman drift in the relaxation and joy she experiences, perhaps as she sits before the mirror and gently combs her fingers through her hair.

Easy Care T,Wellness is, above all, a matter of the mind.Every ritual has its own time, actions, and fragrances. The same goes for hair care. Easy Care T brings even more naturalness, intensity, and excitement. A pathway of the senses composed of aromas, textures, and colors that is just as accessible for the person applying the product as for the one who is being pampered with it.

Easy Care T unites the hair care experience of Artègo and the natural treatment options of phytotherapy and aromatherapy in one unique experience of well-being.

The purifying and relaxing pleasure of phytotherapy and aromatherapy.

The Easy Care T line employs the sensually exhilarating and therapeutic properties of medicinal herbs, extracts, and essential oils for skin and hair care. Positive feelings are awakened, pleasant memories are called back to life, and all the senses are united to create an inner feeling of well-being.

anti hair-losstreatment

anti dandrufftreatment

sebumtreatment

rescue clarity balance

Paraben-Free Product Line

reconstructiontreatment

dream

become reality

Let your dreams

easy care T dreamA unique product line for hair development and for the most beautiful results you always dreamed of.

The Essentials of PhytotherapyJojoba OilCleanses and protects skin while conditioning and caring for hair. Avocado OilCalming and nourishing properties for skin and hair.WasabiSoothes the scalp and contributes to the longevity of coloring.Sericin (Silk Gum)Forms a protective layer over hair and lends it a supple, smooth feel with a healthy, velvety shine.

The Essentials of AromatherapyCinnamonStimulating, invigorating, and warming essence.Bestows power and strength.YlangAn essence that radiates warmth, strengthens self- confidence, and in so doing brings out the feminine side. Counteracts stress and sleeping problems. VanillaAroma with a soothing and relaxing effect. Harmonizes the body and mind.

DREAM. From dream to reality.Four hair care products that allow damaged hair to be more radiant than ever before. This is thanks to the active ingredient keratin, and the silk proteins also contained in the ingredients.

DreamPre-ShampooCleanses deeply for sCalp and hair, ph value 8, alkalesCent

DreamMaskintensive mask to restruCture hair

DreamShampoo-Postmild post-treatment shampoo, sls free

Dream K-fluidriCh keratin fluid, repairs and maintainsImproved

formula with glyoxylic

acid

A deeply cleansing shampoo that frees hair of residue left from previous hair treatments. The natural hair will make an appearance once more. The alkalescent pH value causes the cuticle layer to open so that hair is perfectly prepared for subsequent treatment.

A combination of active ingredients including keratin, oils, silk proteins, and glycerin nourishes the hair and restructures it right down to the core while also benefiting the hair’s surface. Keratin makes hair more supple as well as lending shine and preserving color.

The intensive development mask contains a combina- tion of ingredients inclu- ding oils and silk sericin, which repair the surface structure of the hair and smooth it. Hair is protected and moisturized. The latest generation of silicones care for damaged hair and preserve its color.

The soothing effect of wasabi extract and herbal melanin protect dyed and bleached hair, extending the life of your color. Its constructive, nurturing effect on hair unfolds with the assistance of keratin.

Size: 1000 ml Size: 500 ml Size: 150 ml – 500 ml Size: 250 ml – 1000 ml

Visible results starting with the first use.

The Essentials of PhytotherapySeaweed. Contains mineral salts and strengthens the effectiveness of the ingredients(Vitaplex™).

Ginseng, Ginkgo and Burdock. Stimulate capillary circulation(Trichogen™).

Soy.Contains proteins and enzymes for the regrowth of hair (Trichogen™).

Cinnamon.Strong anti-bacterial properties (Trichogen™).

anti hair-loss treatment

WITH VITAPLEX™RescueShampooGentleenerGizinG for sCalp and hair

This new shampoo not only gives hair a beautiful, sensual feel, but also strengthens it at the same time using the innovative active ingredient Vitaplex™. The natural organic complex contains an extract of red and brown seaweed as well as sea-glycogens: a mixture ideal for cell regeneration, strengthening of the hair, and for fantastic resilience. Perfect for breathing life into your hair and also into the mood of your clients.

WITH TRICHOGEN™RescueLotion enerGizinG and vitalizinG for sCalp and hairContent: 8 mlpaCkaGinG Contains 10 x 8ml

Vetiver*. Fragrance that enhances concentration and mental strength.* perennial sweet grass with oriental origins

The Essentials of Aromatherapy

The lotion works in the exact locations where hair is thin or thinning. The formula contains the Tricogen™ complex, which stimulates hair growth while simultaneously covering hair with a protective layer. This herbal extract is composed of ginseng, ginkgo, amino acids, soy extracts, and vitamins and works to promote effective hair growth. It will give something back to your clients that they have greatly missed.

Achieve strong, healthy hair with the clinically tested active ingredients of Trichogen and Vitaplex.

RESCUE. Visible results that inspire.

After 8 weeks*

After 16 weeks**

Decreases hair loss

* 3 applications per week** 1 application per week

Before treatment

Size: 250 ml - 1000 ml Size: 10 x 8 ml

anti dandruff treatment

The Essentials of PhytotherapyTea Tree Oil. Cleans deeply and effectively with a balancing effect.

White Thyme.Stabilizes and cleanses.

The Essentials of AromatherapySandalwood. The aroma brings peace and serenity. Fosters creativity and intuition.

Tobacco. This aroma conveys warmth and well-being. Lends radiance.

Size: 250 ml - 1000 mlSize: 100 ml Size: 150 ml

The easy-to-use liquid formula is the perfect pretreatment for persistent dandruff. It has a balancing effect while also serving as the perfect foundation for the use of shampoo and mask. The new formula works directly on hair and scalp by controlling the growth of yeast, for example, while also perfectly cleansing the scalp.

This shampoo provides you with an effective, but also gentle way to combat various types of dandruff. Active in- gredients include scientifically tested hexamidine diisethionate, which has been proven as the most effective ingredient for fighting dandruff. Use it in the salon and sell it to your clients for use at home.

Clarity ShampooinviGoratinG for sCalp and hair, with relaxinG and rejuvenatinG properties

+Hexamidine Diisethionate Innovative active ingredient that accelerates the elimination of dandruff.

The dandruff treatment with instantly visible results starting with the first use.

CLARITY. The delight of always feeling good.

ClarityMaskBalanCinG, for CleansinG the sCalp and hair rootsinnovative paCkaGinG

The mask contains essential oils gleaned from the tea tree, white thyme, and rosemary. It is perfect for use after treatments that have caused skin irritation and will bring the scalp back to a state of balance. Itchiness and redness are relieved as the scalp is returned to its natural state of being. It works immediately upon use. The mask can be used in the salon as well as at home.

Clarity FluidpretreatmentBalanCinG fluidfor the sCalp

sebum

treatment

This balance mask is composed of a scientific formula made of natural ingredients: tea tree oil, white thyme oil, sweet orange oil, rosemary oil, menthol, and camphor all complement each other perfectly and can be used for any hair type. Sebum production is effectively reduced during use without the threat of immediate reactivation and the scalp is also intensely soothed. Quick use, quick results.

The Balance Shampoo is enriched with oregano and essential sunflower oil and is perfect for combating skin irritation. The innovative her- bal mixture dissolves excess sebum, purifying hair and scalp thoroughly. The amount of sebum secreted is reduced and the channels of the sebaceous glands are diminished in size. Simple use, easy maintenance.

Patchouli. A natural stress-reducing aroma, that conveys a feeling of relaxation.

Bulgarian Rose.Gives a feeling of profound happiness.

Rosemary.Invigorates hair.

Sweet Orange. Has a cleansing effect on the scalp.

White Thyme.Works as a purifier and cleanser.

The Essentials of Phytotherapy

The Essentials of Aromatherapy

The dandruff treatment with tangible results starting with the first use.BALANCE. In perfect balance - inside and out.

BalanceMaskstronG BalanCefor sCalp and hairinnovative paCkaGinG

Size: 250 ml - 1000 ml Size: 150 ml

Balance Shampoo BalanCinGfor sCalp and hair

Phase 1preparationBenefitSeries Phase 2

treatment

xx

Repairfine and

sensitive hair

Intense repairstressed and Brittle hair

EnergizingaGainst hair loss

CleansingaGainst dandruff

Rescue

Clarity

Balance

Dream

mask

mask

fluid+shampoo

shampoo

pre-shampoo

pre-shampoo

lotion

k fluid+ mask

mask

shampooBalancingseBum treatment

Rescue

Prepare your clients for a sensual wellness experience for hair and soul. Discover the 5 special Easy Care T treatments.

Celebrate Beauty with Easy Care T Rituals.

Th

e ph

ases

of

appl

icat

ion

Phase 1 – PreParation

Apply Balance Shampoo to dampened hair.

Massage it into the scalp using soft, circular motions.

Let it work for 3 minutes so that the effects of the purifying ingredients have time to un- fold. The gentle active ingredients give hair resiliency, purify the scalp, and lend volume to hair. Wash out with lukewarm water.

Phase 2 – treatMent

Apply the Balance Mask to hair after drying it with a towel. Spread the mask on the scalp and hairline.

Gently massage it in until the product has been fully absorbed.

Let it work for a few minutes, then wash it out thoroughly with warm water.

Phase 1 – PreParation

Before using Rescue Shampoo, wash hair generously with water.

Apply an adequate amount to the scalp and massage it in with circular motions. Repeat the process and massage for 3 more minutes.

Use plenty of water to wash it out.

Phase 2 – treatMent

Apply the Rescue Lotion directly to the scalp (not on the hair!) and limit application to the spots where hair is finer or where hair loss is already apparent.

Gently massage it in until the product has been fully absorbed.

Do not wash it out. Allow 1 minute for it to work before styling.

Phase 1 – PreParation

Wash hair and apply a suitable amount of Dream Pre-Shampoo.

Gently massage in for 2 - 3 minutes in order to remove impurities or residue from previous chemical treatments.

Then wash it out and repeat the same process. The alkaline pH value causes the cuticle layer to open in preparation for the construction process.

Phase 2 – treatMent

Apply the Dream Mask with a comb, spreading evenly along the length of the hair and to the tips. Massage in the mask so that the thin silk sericin layer is evenly distributed and covers each hair with a protective layer in order to strengthen it. Allow it to work for 5 - 15 minutes. Wash it out and then begin styling.

Phase 1 – PreParation

Wash hair and apply a suitable amount of Dream Pre-Shampoo.

Gently massage in for 2 - 3 minutes in order to remove impurities or residue from previous chemical treatments.

Then wash it out and repeat the same process. The alkaline pH value causes the cuticle layer to open in preparation for the construction process.

Phase 2 – treatMent

Pour as much Dream K-Fluid as you need into a bowl and use a brush to apply it to hair that has been washed and dried with a towel. The keratin contained in the product will coat the cuticle layer and penetrate into the hair cortex to repair it from the inside. Dry hair with a hairdryer or under a hood dryer. This step is crucial: dry heat applied before washing the formula out will allow the active ingredients to penetrate the strands of hair better and promotes the repairing effects of the product. Use plenty of water to wash it out after drying.

Apply the Dream Mask with a comb, spreading evenly along the length of the hair and to the tips.

Massage in the mask so that the thin silk sericin layer is evenly distributed and covers each hair with a protective layer in order to strengthen it. Allow it to work for 5 - 15 minutes. Wash it out and then begin styling.

dreamrepair BenefitMore brilliance, resilience, and body for sensitive hair.

Intensiv repair BenefitFor strained and damaged hair, gets it back into shape and strengthens hair.

rescue

Phase 1 – PreParation

Apply Clarity Fluid to the scalp before shampooing.

Massage it in with a gentle, circular motion so that dandruff will be easier to dissolve and remove.

Let it work for a few minutes, do not wash it out. Instead, add a few drops of water and then remove it using Clarity Shampoo.

Wash hair, apply Clarity Shampoo evenly, massage it in, then wash it out. Repeat the process and apply the shampoo directly to the scalp this time. Massage it in with a circular motion for 3 minutes. Then wash hair thoroughly.

clarityclean scalp BenefitFor cleansing the scalp and hair line and for normalizing the scalp.

balancenormalizing BenefitPurifying Function. Balances scalp and hair.

energizing BenefitStrengthens and revitalizes hair. Stimulates the microcirculation of the scalp.

Phase 2 – treatMent

Apply the Clarity Mask to hair after drying with a towel, spreading the product over the scalp and on the hairline.

Massage it in until the product has been fully absorbed.

Let it work for a few minutes, then wash hair out thoroughly with lukewarm water.

www.myartego.comUNICOMPANY s.p.a. > Via Pontina Vecchia Km 33,600 00040 Ardea (RM)

tel. +39 06 9145177 fax +39 06 91821660

EASY CARE T