The Playbook - Our joint work plan fro 2013-2014

NEW WAY the playbook

Our joint work plan for 2013 and 2014

January 2013

The YMCA movement has been a source of service and inspiration to communities for nearly 170 years. We are well known in

the 119 countries and thousands of communities where we work.

HHoowweevveerr,, wwee hhaavvee ccoolllleeccttiivveellyy bbeeccoommee nneeaarrllyy iinnvviissiibbllee wwiitthh tthhee iinnssttiittuuttiioonnss,, ppoolliiccyymmaakkeerrss,, aanndd ddoonnoorrss wwhhoo wwoorrkk aatt aa

gglloobbaall lleevveell.. TTooddaayy,, wwee aarree aa SSlleeeeppiinngg GGiiaanntt –– wwee ccaann bbee aawwaakkeenneedd ttoo aacchhiieevvee oouurr ccoommbbiinneedd ppootteennttiiaall.. TTooggeetthheerr wwee ccaann

bbrriinngg nneeww iimmppaacctt ttoo tthhee wwoorrlldd aanndd wwee ccaann rraaiissee oouurr iimmaaggee aass aa wwoorrlldd lleeaaddeerr..

The NEW WAY is our road map for this journey. It establishes youth empowerment as the vehicle for our collective journey. In

2012, 80 YMCA leaders from all regions of the world met in Nairobi to examine our future. They determined that we can do

more, for the world and for our movement, by deepening and promoting our commitment to youth. TThhee WWoorrlldd YYMMCCAA

PPllaayybbooookk iiss oouurr iinnvviittaattiioonn ttoo yyoouu.. IInn tthhee nneexxtt ffeeww ppaaggeess yyoouu wwiillll ffiinndd oouurr wwoorrkk ppllaann ooff pprroojjeeccttss ffoorr 22001133.. EEaacchh pprroojjeecctt

iiss ppaarrtt ooff tthhee NNEEWW WWAAYY SSttrraatteeggyy;; wwee iinnvviittee yyoouu ttoo jjooiinn aanndd ppaarrttiicciippaattee iinn eeaacchh pprroojjeecctt..

1. Leadership Engagement: The global YMCA benefits from inclusive, direct engagement of volunteers and staff leaders to strengthen the worldwide movement, increase our collective capacity to do more, and advance youth empowerment as our vehicle for the future.

2. 200 Change Agents: The World YMCA will collectively empower and mobilise Change Agents from all Areas of the world to

be inspired and lead a change process on the institutional level and build a strong collective voice of the global YMCA.

3. One Million Voices Research: A large-scale, high-visibility, evidence-based participatory youth voice project to inform

YMCAs, youth agencies, and partners’ programmes and policies.

4. Communications and Outreach: To wake up the Sleeping Giant, YMCAs can celebrate our success with youth

empowerment, and make our collective work known to the world.

5. Global Advocacy: Empowered youth act and speak on topics that affect their lives. The YMCA supports their advocacy in

four areas: employment, health, civic engagement, and environment.

6. Movement Strengthening: A worldwide commitment and common agenda to work together to strengthen YMCAs: Mission

Clarity, Social Relevance and Institutional Viability.

7. Resource Mobilisation: A global strategy and process to develop a diversified, expanded resource base for long-term YMCA

sustainability worldwide.

8. World Council: In 2014, we will collectively experience the worldwide space and opportunity for empowering young people

and strengthening our global movement.

Our Story The YMCA movement has been a source of service and

inspiration to communities for nearly 170 years. We are well

known in the 119 countries and thousands of communities

where we work.

However, we have collectively become nearly invisible with

the institutions, policymakers, and donors who work at a

global level. Today, we are a Sleeping Giant – we can be

awakened to achieve our combined potential. Together we

can bring new impact to the world and we can raise our

image as a world leader.

The NEW WAY is our road map for this journey. It establishes

youth empowerment as the vehicle for our collective

journey. In 2012, 80 YMCA leaders from all regions of the

world met in Nairobi to examine our future. They determined

that we can do more, for the world and for our movement,

by deepening and promoting our commitment to youth. The

World YMCA Playbook is our invitation to you. In the next

few pages you will find our work plan of projects for 2013.

Each project is part of the NEW WAY Strategy; we invite you

to join and participate in each project.

1. 200 Change Agents: The World YMCA will collectively

empower and mobilise Change Agents from all Areas of the

world to be inspired and lead a change process on the

institutional level and build a strong collective voice of the

global YMCA.

2. Leadership Engagement: The global YMCA benefits from inclusive, direct engagement of volunteers and staff leaders to strengthen the worldwide movement, increase our collective capacity to do more, and advance youth empowerment as our vehicle for the future.

3. Communications and Outreach: To wake up the Sleeping

Giant, YMCAs can celebrate our success with youth

empowerment, and make our collective work known to the

world.

4. Global Advocacy: Empowered youth act and speak on

topics that affect their lives. The YMCA supports their

advocacy in four areas: employment, health, civic

engagement, and environment.

5. One Million Voices Research: A large-scale, high-visibility,

evidence-based participatory youth voice project to inform

World Alliance of YMCAs

FOR MORE INFORMATION

Contact Johan Vilhelm Eltvik, Secretary General at

World Alliance of YMCAs, [email protected]

mailto:[email protected]

WHAT IT IS

A meeting of YMCA Stakeholders as well as Executive

Committee in Nairobi, stated that:

The world movement committed to advance a common focus

on Youth Empowerment in Action. Based on this commitment,

future discussions with global leaders will focus on youth

empowerment and Change Agents, as well as related topics:

Creating change in the YMCA worldwide, improving our image

and impact, conducting resource mobilisation and Movement

Strengthening, planning for World Council 2014 and preparing

delegates for a new experience there, and increasing the role

of small and midsize National YMCAs in our global agenda. AA

mmoorree ppaarrttiicciippaattoorryy pprroocceessss ttoo ddeecciiddee tthhee ffuuttuurree ssttrraatteeggiicc

ddiirreeccttiioonnss ooff tthhee gglloobbaall YYMMCCAA mmoovveemmeenntt wwiillll iinnvviittee tthhiiss

wweeaalltthh ooff lleeaaddeerrsshhiipp ttoo ppllaayy aa mmoorree iinnffoorrmmeedd aanndd aaccttiivvee

rroollee tthhrroouugghh aa mmoovveemmeenntt wwiiddee ddiissccuussssiioonn lleeaaddiinngg uupp ttoo

WWoorrlldd CCoouunncciill iinn 22001144..

WHY WE ARE DOING IT

Informed and engaged leaders contribute to greater

organisational capacity, innovative programmes, and

expanded impact and sustainability of the global YMCA.

IN 2013…

YMCA National General Secretaries, Area Executives, and

World Alliance staff will come together on February 11 to 15

(in Dunford House, England) to participate and engage in a

worldwide process of strategic discussion, engagement and

preparation for World Council.

Executive Committee meeting will take place in April.

Global Staff Team meetings of Area Executives will take

place in February, April and October.

OPPORTUNITY TO PARTICIPATE

Area office: Area Executives are invited to participate and

engage in the worldwide process and bring each Area’s

context and reality into the strategic planning and

preparations process.

National office: National General Secretaries are invited to

engage directly in the strategic planning and preparations

process.

Local association: Through its National office, local

associations will have input and be engaged as key

stakeholders in the strategic planning and preparations

process for World Council.

Leadership Engagement Engaged volunteers and staff leaders

to strengthen the worldwide

movement

The YMCA wants to achieve its full potential. We therefore must be a stronger movement. We therefore must attract greater resources. We therefore must have more visibility. We therefore must demonstrate greater impact. We therefore must have a shared focus.

This focus should be relevant to the world, grounded in our mission, worthy of our aspiration and connected to our current work.

We therefore choose to collectively stand for youth

empowerment.

Governance


Contact Johan Vilhelm Eltvik, Secretary General at

World Alliance of YMCAs, [email protected]


WHAT IT IS

Change Agents are a new generation of YMCA leaders.

They are drivers on our journey into the future, helping

everyone see the value of youth empowerment as our

vehicle for success.

AApppprrooxxiimmaatteellyy 220000 CChhaannggee AAggeennttss,, aaggeess 1188 ttoo 3300,, aarree

rreecceeiivviinngg ttrraaiinniinngg aanndd mmeennttoorriinngg ttoo bbrriinngg aabboouutt

iinnssttiittuuttiioonnaall cchhaannggee ffoorr tthhee YYMMCCAA.. TThheeiirr wwoorrkk iiss bbaasseedd

oonn tthhee YYMMCCAA CChhaannggee MMooddeell ooff SSPPAACCEE ||

TTRRAANNSSFFOORRMMAATTIIOONN || IIMMPPAACCTT.. TThhiiss mmooddeell hheellppss uuss ddoo

oouurr bbeesstt wwoorrkk ttoo eemmppoowweerr yyoouunngg ppeeooppllee..

Change Agents will be trained through Area events, World

Alliance events, and programmes delivered on the

internet. This training continues through December 2014.

World Council 2014 is a milestone in this process; Change

Agents will provide leadership for the World Council

agenda and help set direction for the world movement.

WHY WE ARE DOING IT

Youth empowerment is what we stand for as a global

movement. It is the vehicle to broaden our impact and

visibility, and it calls us to have young people play a

direct role in leadership of our movement.

CChhaannggee AAggeennttss wwiillll bbrriinngg nneeww eenneerrggyy aanndd ssttrreennggtthheenn

oouurr ccoolllleeccttiivvee rreellaattiioonnsshhiippss aanndd pprroocceesssseess.. They will be

role models who inspire our movement to increase its

investment in young leaders. Their life experience and

views will help us stay relevant to young people and the

world.

IN 2013…

Area offices and World Alliance will continue training and

mentoring of Change Agents.

Change Agents will participate in meetings and events at the

local, national and international levels; they will share the

outcomes of their training and have a leadership voice within

our movement.

Change Agents and National movements will be invited to play a

key role in the implementation of the One Million Voices

Research campaign.

Change Agents will be integral to the Love2Live YMCA European

Youth Festival in Prague (August 4 to 10). They will receive

special training.


Area office: Each Area office is conducting training, supporting

mentoring, and making connections among its Change Agents.

Each is also conducting fundraising through the “Waking the

Giant” campaign to pay the costs of training Change Agents.

National office: Many National offices are providing funding for

Change Agents, and are involved in supporting training and

mentoring. National Movements will create the conditions and

support for Change Agents to succeed.

Local association: Local associations can provide opportunities

for Change Agents to engage and support empowerment of youth

in their communities. Local associations can also provide

financial support for Change Agents.

Change Agents A new generation of leaders for change

Youth Empowerment


Contact Romulo Dantas at World Alliance of YMCAs,

[email protected], Skype: romuloguto

WHAT IT IS

This exciting project helps move us into a new future.IItt

wwiillll eennggaaggee tthhee wwoorrlldd’’ss yyoouutthh tthhrroouugghh aann eemmppoowweerriinngg

ppaarrttiicciippaattoorryy pprroocceessss tthhaatt ddooccuummeennttss hhooww yyoouunngg

ppeeooppllee vviieeww tthheeiirr lliiffee,, tthheeiirr wwoorrlldd aanndd tthheeiirr pprriioorriittiieess

ffoorr cchhaannggee.. The project seeks participation from one

million people ages 15 to 24, representing all regions. It

will involve a combination of qualitative (interview) and

quantitative (survey) methods, and use face-to-face as

well as online information gathering.

WHY WE ARE DOING IT

A core component of the YMCA Change Model for Youth

Empowerment is SPACE—providing a welcoming space

where young people can make their voice heard and

relevant. This project will document thousands of voices

aged 15 to 24 in local communities using an inclusive

process that spans a wide geographic reach. TThhee ffiinnddiinnggss

ooff tthhiiss pprroojjeecctt,, wwhhiicchh wwiillll hhaavvee ssttaattiissttiiccaall

ssiiggnniiffiiccaannccee,, ccaann iinnffoorrmm tthhee ppoolliicciieess aanndd pprraaccttiicceess ooff

yyoouutthh--sseerrvviinngg aaggeenncciieess eevveerryyppllaaccee,, aanndd iinnssppiirree nneeww

pprrooggrraammmmeess,, ffuunnddeerrss aanndd aaddvvooccaatteess ffoorr eemmppoowweerreedd

yyoouutthh.. Through our partnership with the United Nations,

the YMCA will help youth speak their voice to the world,

and give heightened visibility to our global movement.

IN 2013…

We will complete design of the research methodology and

implement qualitative and quantitative activities.

Final schedule is being developed in tandem with an expert

leader for this research. We anticipate completing research by

end of 2013, with findings made public at World Council in June

of 2014.


Area office: Each area office is invited to nominate a

professional to serve on the global research advisory committee

guiding this effort.

National office: Each national office is invited to name a

national coordinator or team member to support active youth

participation. We anticipate research being conducted in a

minimum of 80 countries.

Local association: Through its national office, each local

association is invited to form a team of young leaders to promote

and implement the research process locally, using local

infrastructure and systems, and ensuring that young voices in

home communities are heard through this process.

Special focus on change agents: The 200 Change Agents will be

trained and equipped to actively participate in the

implementation of the research process.

One Million Voices Research A large-scale, high-visibility project to inform the work

YMCAs, youth agencies, and partners worldwide. It will

demonstrate the value of YMCA youth empowerment.

Youth Empowerment


Contact Selma Zaidi at World Alliance of YMCAs,

[email protected], Skype: saz101


WHAT IT IS

Communication and outreach help us shine a light on

success in our journey. At the 17th World Council in Hong

Kong, the collective voice of the YMCA called for

increased visibility and clear, consistent messages focused

on youth. Guided by the Image and Impact Task Force, a

mapping process entitled Partners In Progress (PIP), and

research conducted in 2011, we learned that all YMCAs

have a shared strategic focus on empowering young

people. Youth empowerment is in the “DNA” of the

YMCA—it was central to our founding in 1844, and it gives

life to our work today at the local and national levels.

However, on the global level, this reality is barely known,

and the reach, scale, and impact of the YMCA worldwide

are nearly invisible. YYMMCCAAss aarree ssttrroonngg aanndd vviissiibbllee oonn

tthhee llooccaall aanndd nnaattiioonnaall lleevveell,, bbuutt nnoott oonn tthhee gglloobbaall

lleevveell.. OOnn tthhee gglloobbaall lleevveell tthhee YYMMCCAA iiss tthhee ““SSlleeeeppiinngg

GGiiaanntt..”” To change this reality and achieve our collective

potential, YMCAs need to build and tell the story of our

global movement to more people.

WHY WE ARE DOING IT

TThhrroouugghh tteelllliinngg oouurr ssttoorryy mmoorree cclleeaarrllyy,, tthhee YYMMCCAA wwiillll

bbeeccoommee kknnoowwnn aass tthhee gglloobbaall lleeaaddeerr iinn yyoouutthh

eemmppoowweerrmmeenntt.. This awareness will help us attract more

resources, strengthen our movement, and empower more

youth.

IN 2013…

World Alliance will make online communication—including our

website and social media—the primary means for delivering

information. This involves improving our online systems to

make it easier for people to access information and knowledge

created throughout our global movement.

YMCAS will be offered online communications and outreach

resources, including a platform to access and share photos.

Youth Empowerment practices and stories will be highlighted

and featured for all YMCAs to use in their communications.

Areas and National Movements will provide narrative content

and share data on systems created by World Alliance. World

Alliance will produce a series of knowledge resources on youth

empowerment programmes.


Area office: Areas will continue to bring forward core

messages for the communications and outreach process. Each

Area will provide input and content that supports broader

learning across the movement.

National office: National movements are invited to share

stories, audio and video materials with the World Alliance and

to promote consistent messages on Youth Empowerment in

national level benefiting from the available resources.

Local association: Through coordination with their National

offices, local YMCAs will be able to share communication

materials. They will have new communications that they can

use to reach out to local audiences in their communities.

Communication and Outreach To wake up the Sleeping Giant, YMCAs can celebrate our

success with youth empowerment, and make our

collective work known to the world.

Image and Impact


Contact Carlos Sanvee at World Alliance of YMCAs,

[email protected]

WHAT IT IS

If youth empowerment is our vehicle into the future, then

our movement must stand for youth. AAddvvooccaaccyy

iinniittiiaattiivveess ssttrreennggtthheenn tthhee ppaarrttiicciippaattiioonn ooff tthhee YYMMCCAA

mmoovveemmeenntt iinn ccrriittiiccaall wwoorrlldd ddiissccuussssiioonnss oonn yyoouutthh iissssuueess..

To achieve the impact and image we desire, we will

influence policy and decision-making processes on the

international level. Advocacy provides decision makers

with information and knowledge on negative policies and

practices that are disempowering to youth, especially in

the areas of employment, health, civic engagement and

the environment.

Our advocacy focuses on international forums and

institutions, such as the United Nations. Our research

gives us credibility to speak about youth issues. Our

Change Agents and empowerment programmes help youth

speak for themselves. Our youth events and campaigns

make the passion and potential of youth known to the

world. Through the YMCA, the voice of youth can be

expressed in ways that make it heard.

WHY WE ARE DOING IT

Through advocacy, the YMCA works to influence agendas

and policies that directly affect the wellbeing of young

people. Advocacy is fundamental in our commitment to

youth empowerment. It is also core to our desire to be a

leading organization and reference contact for the global

youth agenda. TThhee YYMMCCAA nneeeeddss ttoo bbee kknnoowwnn ffoorr ppllaayyiinngg

aann aaccttiivvee rroollee iinn aaddddrreessssiinngg tthhee nneeeeddss ooff yyoouunngg ppeeooppllee

oonn aa lloonngg--tteerrmm bbaassiiss..

IN 2013…

We will influence the United Nations in preparing its new

development goals to be announced in 2015. This involves

opportunities to participate in UNA national consultations in 50

countries to help inform these goals.

We will participate in international forums and conferences on

youth priority topics (employment, health, civic engagement,

environment). This includes providing space and participating

in events such as the follow up to Rio+20, a UN conference on

sustainable development held in 2012.


Area office: Areas are encouraged to motivate YMCA

engagement in the UN development goals country

consultations, and to identify young leaders and delegates to

join in special meetings.

National office: Through its Area office, each is encouraged to

mobilise participation for UN country consultations, to

document and share stories and good practices in the areas of

employment, health, civic engagement and environment; as

well participate in global resource groups such as the Resource

Group on Environment.

Local association: Through its National office, each local

YMCA is invited to lead advocacy efforts on the areas

employment, health, civic engagement and environment

mobilise young leaders to participate in global advocacy

events/initiatives.

Global Advocacy Initiatives A youth voice heard in what really matters

Youth Empowerment


Contact Romulo Dantas at World Alliance of YMCAs,

[email protected], Skype: romuloguto

WHAT IT IS

Movement Strengthening speeds our journey into the

future. It is our movement-wide commitment to build the

leadership, programmes and organisational capacity of

YMCAs in all regions of the world.

IItt iiss bbaasseedd oonn oouurr sshhaarreedd ddeessiirree ttoo mmaakkee ssuurree tthhaatt

eevveerryy YYMMCCAA ccaann ddeelliivveerr oonn oouurr mmiissssiioonn iinn aa wwaayy tthhaatt iiss

rreelleevvaanntt ttoo iittss llooccaall ccoommmmuunniittyy..

The process involves assessing current strengths and

weaknesses, planning to create goals and strategies, and

monitoring progress throughout an ongoing process of

implementation.

It is a living process that includes partners, donors and

networks such as the World Urban Network and NAYDO.

WHY WE ARE DOING IT

Movement Strengthening is our “bread and butter”

because strong local and national YMCAs are critical for a

healthy, sustainable YMCA movement worldwide. YMCAs

know that if we stand together collectively as a strong

global movement then communities in all regions will be

stronger. Today, in an environment where communities

are in crisis, the YMCA has a vital and relevant role to do

more and be more, especially for and with young people.

TToo bbee pprreeppaarreedd aanndd aabbllee ttoo aacctt,, tthhee YYMMCCAA mmuusstt hhaavvee

mmiissssiioonn ccllaarriittyy,, ssoocciiaall rreelleevvaannccee aanndd iinnssttiittuuttiioonnaall

vviiaabbiilliittyy..

IN 2013…

We will continue to work with Areas through country focus

groups, partner groups, and field groups.

Organisational assessments, work plans and impact

measurement tools will be applied throughout the movement

strengthening process.


Area office: Each Area office provides leadership in developing

the Movement Strengthening strategy for its geography. This

process actively engages partner YMCAs around the world.

National office: Through their Area office, select National

movements participate as Movement Strengthening countries. In

this role they develop and implement a work plan for Movement

Strengthening. This process will take place with at least 40

countries in 2013. Each has responsibility to prepare and act as a

mature partner throughout the process.

Local association: In some cases, and in coordination with their

National offices, local YMCAs directly engage in the Movement

Strengthening process. In these cases, local associations also

carry responsibilities to prepare and participate fully in the

process.

Special focus on networks: The World Urban Network (WUN)

and the North American YMCA Development Organisation

(NAYDO) will continue to partner with the World Alliance to

cooperate on special Movement Strengthening projects as

negotiated with each Area office.

MMMooovvveeemmmeeennnttt

SSStttrrreeennngggttthhheeennniiinnnggg SSStttrrrooonnnggg YYYMMMCCCAAAsss hhhaaavvveee MMMiiissssssiiiooonnn CCClllaaarrriiitttyyy,,, SSSoooccciiiaaalll

RRReeellleeevvvaaannnccceee aaannnddd IIInnnssstttiiitttuuutttiiiooonnnaaalll VVViiiaaabbbiiillliiitttyyy...

Movement Strengthening





WHAT IT IS

Resource mobilisation fuels our journey into the future.

YMCAs have agreed that important work must be done in

resource mobilisation to strengthen the movement

worldwide. This work is about growing new financial

resources to support youth empowerment as our vehicle

for greater impact and visibility.

It begins with expanding organisational capacity and

leadership to conduct fundraising. This includes improving

our ability to collaborate with individual donors,

grantmaking organisations, corporate donors and

government agencies.

Resource mobilisation is multi-faceted. FFoorr YYMMCCAAss iitt

iinnvvoollvveess hhaavviinngg ggoooodd ggoovveerrnnaannccee,, rreeccrruuiittiinngg

pprrooffeessssiioonnaall ssttaaffff aanndd ccoonnssuullttaannttss,, ttrraaiinniinngg ssttaaffff aanndd

vvoolluunntteeeerrss ttoo ggrrooww tthheeiirr sskkiillllss,, ssuuppppoorrttiinngg

oorrggaanniissaattiioonnaall cchhaannggee pprroocceesssseess,, bbuuiillddiinngg rreelleevvaanntt

pprrooggrraammmmeess wwiitthh mmeeaassuurraabbllee iimmppaacctt,, aanndd ccoonndduuccttiinngg

ffuunnddrraaiissiinngg aaccttiivviittiieess ssuucchh aass aannnnuuaall ccaammppaaiiggnnss..

The World Alliance and Area offices launched the

Investors Circle to financially support Areas in growing

capacity for resource mobilisation. By December 2011,

US$1million was pledged by Investors Circle members.

Network partnerships are providing additional support to

further expand this work.

WHY WE ARE DOING IT

EEffffeeccttiivvee rreessoouurrccee mmoobbiilliissaattiioonn ccoonnttrriibbuutteess ttoo ggrreeaatteerr

oorrggaanniissaattiioonnaall ccaappaacciittyy aanndd lleeaaddeerrsshhiipp,, bbeetttteerr yyoouutthh

eemmppoowweerrmmeenntt pprrooggrraammmmeess,, aanndd eexxppaannddeedd iimmppaacctt aanndd

vviissiibbiilliittyy.. It is essential to the sustainability of a strong

YMCA movement.

IN 2013…

World Alliance and partners will continue contributing resources,

technical assistance, coaching and mentoring to Areas

implementing resource mobilisation plans.

US$700,000 is being raised to support 200 Change Agents’ training

and leadership opportunities, including active roles at YMCA

Europe’s Love2Live Festival in Prague in 2013 and at the World

Council in 2014 (theme: Empowering Young People).

By 2014, the worldwide YMCA expects to raise $3 million new

financial resources and will leverage an estimated value of $2

million in collaborations through this global focus on resource

mobilisation.


Area office: Each Area developed a resource mobilisation plan to

increase organisational capacity and diversify and expand its

resource base. Together with World Alliance, these plans are

periodically evaluated and revised to ensure that the desired

impact is being achieved.

National office: Through its Area office, select National

Movements have opted to participate in training, technical

assistance, and pilot fundraising activities. Some training and

technical assistance is offered to all National Movements on an

Area-wide level. We anticipate that resource mobilisation plans

and activities will reach at least 60 countries.

Local association: Through its National office, select

associations are participating in local level training and capacity

building for resource mobilisation.

Special focus on networks: The World Urban Network provides

coaches and mentors for projects in Asia and the Pacific and in

Africa.

RRReeesssooouuurrrccceee

MMMooobbbiiillliiisssaaatttiiiooonnn A diverse, expanded resource base for long-term YMCA sustainability worldwide

Resource Mobilisation





WHAT IT IS

This 18th quadrennial meeting of the YMCA movement will

involve everyone in creating the story of youth

empowerment and the YMCA today. It takes place 29 June

through 4 July, 2014. National General Secretaries and youth

participants will continue for a forum on 5-6 July. World

Council will be held in the beautiful camp of the YMCA of

the Rockies (Estes Park, USA).

AAtt WWoorrlldd CCoouunncciill,, eevveerryyoonnee wwiillll jjooiinn iinn ccrreeaattiinngg tthhee nneeww

ssttoorryy ooff tthhee YYMMCCAA gglloobbaall mmoovveemmeenntt.. This event will be

different than recent World Councils in several ways: Youth

participants will be fully integrated into the World Council

programme; each participant will become part of a global

group of about 20 people who will work together throughout

the event and contribute to a concluding performance

involving the full World Council audience; leadership of

programme elements will be shared among youth (via our

200 Change Agents), Area office volunteers and staff

leaders, and World Alliance volunteer and staff leaders. The

goal is to gather more than 1,500 people of all ages from

more than 80 National Movements to create a vibrant global

community of YMCA leaders in Estes Park.

WHY WE ARE DOING IT

World Council each four years is a vital tradition. It is where

we make the unity and diversity of the YMCA movement

visible, deepen our relationships and set direction. 22001144 iiss aa

ssppeecciiaall ooppppoorrttuunniittyy ttoo aaddvvaannccee oouurr iimmppaacctt aanndd iimmaaggee aass

tthhee lleeaaddiinngg oorrggaanniissaattiioonn eemmppoowweerriinngg tthhee wwoorrlldd’’ss yyoouunngg

ppeeooppllee.. This event features core elements of our global

strategic road map, the NEW WAY: Youth empowerment is

the vehicle we are using to move forward as a strong

movement fueled by resource mobilisation.

IN 2013…

The World Council programme will be planned and developed

through a movement-wide participatory process.

We will work through Area and National offices to develop and

promote this event, and to encourage registration by YMCA

people everywhere.


Area office: Each is invited to engage Area staff and

volunteers in World Council preparations, and to in turn

encourage and support National office involvement.

National office: In coordination with Area offices, all National

offices are encouraged to send delegations to World Council,

including national- as well as local-level YMCA leaders.

Local association: In coordination with National offices, local

associations are encouraged to send delegations to World

Council, including volunteers and staff, and with special

emphasis on youth who are involved in leading and/or

participating in YMCA programmes.

Special focus on Change Agents: The 200 Change Agents will

be trained and equipped to actively lead components of the

World Council programme.

World Council 2014 Empowering young people and strengthening our global movement.

Governance





Documents

The Playbook - Our joint work plan fro 2013-2014