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Who are we?O An advertising company

O Specialises in helping new companies

O Advertise products in a unique way

O Founded in December

O Creative director: Georgia RT

O Art director: Matt Holley

O Cinematographer: Josh Brown

O Sales Director: Lily Curtis

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Hydra/Ĵeto

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Existing Products

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Statistics

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Effectiveness

Brands

Target Audience

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Jeto

O Ĵeto- Means release in Esperanto.

O Links to the idea of ‘releasing your inner

champion’ (Our products slogan)

O Our slogan helps to relate the product to

our target audience.

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O The water will be sourced from the rivers

of Monte Titano (a mountain of the

Apennines and the highest peak in San

Marino- Esperanto speaking)

San Marino river

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Final Logo/ Slogan

• Red/Blue colour theme: blue links to water. Red is a good

contrasting colour. Both are bold, energetic and bright colours.

• The font used is simple but effective as it allows the audience to

read it clearly.

• The logo features a cartoon of a sportsman/athlete and this links

back to our target audience of sports enthusiasts.

• The slogan relates to not only the meaning of the product name but

also to our target audience.

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(Print Advert):

(bus advert):

(website banner):

(tube/train advert):

(TV Advert)

Marketing Campaign

O Free water at smaller sporting events then

O Tour De France

O Rugby World cup

O London Marathon

O Olympics/ Paralympics

Print adverts in the underground- spread awareness

Magazine adverts- men’s health etc

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