The Physical WebRobert T. Coneybeer

Managing Director

2

The Physical Web

COMPUTINGCONNECTIVITY

PHYSICALCONTEXT

3

COMPUTING

The Physical Web

4

COMPUTING

1964IBM System/360Monthly rental: $2,700./mo (base)Purchase price: $133,000. (base)

1985IBM PC XTPrice: $2,700.

2005Apple 5G iPodPrice: $250. = 4,000x

(storage)= 40x (CPU)

= 1/400 (size & weight)= 50x (CPU)

5

1,000 : 1

1 : 1,000,000

Laptop

PDA

Motes

Time

Mainframe

Minicomputer

Workstation

PC

PhoneCom

pu

ters

: P

eop

le

1 : 1,000

COMPUTING

1 : 1

ENIAC

6

CONNECTIVITY

7

CONNECTIVITY

1700 1800 1900 2000

ComputerNetworks

Satellites

TelegraphTelephone

WirelessTelegraph

Radio

TV CellPhone

s

WiFi

Carrier Pigeons

8

CONNECTIVITY

9

PHYSICALCONTEXT

10

What is PHYSICAL CONTEXT?

›location›temperature›pressure›sound›power usage›motion›light & images›direction›radiation›chemicals & gases

characteristics of the “Real World”

11

PHYSICAL CONTEXT

characteristics of the real world are measured with sensors -

devices that measure physical characteristics and convert them into information

annual wired sensor market > $50 billion

12

PHYSICAL CONTEXT

sensors ...

... are everywhere!

13

but ...

... yet!

sensors are not connected to the Internet

14

Energy Management

15

Conditional Tracking (NOT RFID)

Perishables HealthcarePackages

16

Pricing & Promotion

17

Digital Signage

18

Market Timing – Why Now?

1995

2000

2005

2010+

viable business models

+Internet

Connectivity

Cost, size & capabilities all dramatically

improving

19

Potential Business Models

• Product sales– sell initial product, then sell further services

• Lead generation– based on free services

• Software & technology licensing– mixture of one-time charge, per-unit royalties, and

maintenance

20

Home Wi-FiAccess Point

All major photo-sharingsites, including:

Eye-FiInternetServer

Mac & PC at home

Public Wi-FiHotspot

21

Lead generation

22

+

Community,self-improvement

23

24

25

Summary

• Real world + Internet = Physical Web

• Strong businesses here – both in applications and infrastructure

• Requires blend of consumer and infrastructure expertise and experience