The People’s Pension brand guidelineswritingtoolkit.bandce.co.uk/wp-content/uploads/... · 6.10 Paper stock 41 Contents 7.0 Digital & onscreen 42 7.1 PowerPoint43 7.2 PowerPoint:

July 2019

The People’s Pension brand guidelines

For people, not profit

The People’s Pension brand guidelines 02July 2019

1.0 Introduction 02 1.0 Brand as an asset 03

2.0 Visual brand elements 042.1 Logo 052.2 Logo versions and formats 062.3 Logo exclusion zone 072.4 Logo proportions 082.5 Strapline 092.6 Logo usage don’ts 102.7 Dual branding 112.8 Typefaces 122.9 Type styles 132.10 Colour palette 142.11 Information graphics 152.12 Line illustrations 162.13 Illustrations style 172.14 Icon library 18

3.0 The ‘small print’ 193.1 Footer flowchart 203.2 Footer examples 21

4.0 Contact points 224.1 Telephone numbers 234.2 Email addresses 244.3 Web addresses 25

5.0 Stationery 265.1 Letterhead 275.2 Business card 285.3 Letter referencing guide 29

6.0 Literature 316.1 A4 cover grid 326.2 A4 text page grid 336.3 A4 back cover 346.4 A5 cover grid 356.5 A5 text page grid 366.6 A5 back cover 376.7 A6 cover grid 386.8 A6 text page grid 396.9 A6 back cover 406.10 Paper stock 41

Contents

7.0 Digital & onscreen 427.1 PowerPoint 437.2 PowerPoint: Top 10 Tips 447.3 Website 477.4 Email headers 48

8.0 Advertising 498.1 Best practice 508.2 Online advert examples 51

9.0 Miscellaneous 529.1 Promotional items 539.2 Exhibitions/venues 55

10.0 Glossary & contacts 5610.1 Glossary 5710.2 Contacts 58


Brand as an asset

These guidelines establish the principles and give specific details for The People’s Pension brand identity.

Using simple, everyday language aligned with a bespoke illustration style, the brand is fresh, distinctive and engaging – linked closely with B&CE’s core values of creating simplicity, showing compassion and keeping promises, making the automatic enrolment journey hassle-free for advisers, employers and employees.

1.0 Introduction

Increasing the strength and recognition of our identity demands that we be consistent in our approach and in detailed implementation.

Please follow these guidelines closely so we can achieve this with a brand that communicates clearly to our customers.

This document provides a guide to the use of the visual identity across a range of applications, with specifications for our logo, colours, imagery and typography.


2.0 Visual brand elements


Logo2.1 Visual brand elements

The People’s Pension logotype, with a person icon as the apostrophe, forms the foundation of the visual identity.

The typeface used within the logotype is VAG Rounded – distinctive, open and welcoming; and set all in lowercase adds to the friendliness and approachability The People’s Pension wants to convey.

As part of the identity we have substituted the apostrophe for a person icon that can be developed as part of the overall brand; the icon adds life and a personal element to the logo for future use. We have also changed the ‘e’ characters within the word ‘people’s’ to look like smiling eyes.

In text, The People’s Pension must always be written in full, never shortened, abbreviated or capitalised. It must always be written with initial capitals (Title Case).

DO DON’T

The People’s Pension THE PEOPLE’S PENSION

the people’s pension

TPP

tPP

tpp

The logotype has been specifically crafted and should never be recreated.

The logotype has been Trademarked but we do not incorporate a TM symbol.


Logo versions and formats2.2 Visual brand elements

White-out logo

When used on dark and coloured backgrounds, the logo should be white. This will provide a striking contrast allowing the logo to be clearly legible.

Full colour logo

The positive version of the logo is always used on clear white backgrounds. The logo uses Grey and Light Blue. This should be the primary logo used on the majority of collateral on and off-line.

These approved versions of the logo have been created for the specific situations described.

Black single colour logo

For use on facsimile and other black only publications. This artwork may also be suitable for some promotional items where a single colour is being printed.

Logo file types available are listed below:

PRINT TTP_Logo_CMYK.eps TTP_Logo_Pantone_Coated.eps TTP_Logo_Rev.eps

SCREEN TTP_Logo_Rev.png TTP_Logo_RGB_300dpi.jpg

Please use the appropriate file for the required application.

Wherever possible please use an .eps file for print applications. If your programme will not accept an .eps file format, please use the .jpg or .png instead.

For further assistance please contact the Marketing Department.

Linear logo

This linear version of the logo may only be used in specific circumstances where the primary logo does not have the desired impact eg sponsorship, promotions, or online advertising where available space is long and thin.


Logo exclusion zone2.3 Visual brand elements

Clear space rule

The People’s Pension logo must stand out clearly from its surroundings. This applies not only to the background, but also to interference from nearby text and other graphic elements that might compromise the impact of the logo.

To ensure this, an ‘exclusion zone’ or ‘clear space’ rule has been established to give a clear space around the logo. This exclusion zone indicates the closest that any other graphic or text can be positioned in relation to The People’s Pension logo.

The example on this page demonstrates the minimum clear space required around the logo which is equivalent to the height of the letter ‘p’ in ‘people’, or 29% of the height of the logo.

The area shown here in grey is the ‘exclusion zone’ in which no other graphic element or type should be placed.


Logo proportions2.4 Visual brand elements

Size

The minimum size for all printed material is 22mm wide and 126 pixels (at 72dpi) for digital on-screen use. Both versions of the logo should not be used less than the minimum size as this would lead to a compromise in legibility.

However, there may be unusual occasions when production or spatial limitations will require the use of an icon that is smaller, (eg when printed on a pen). When this occurs please use it no smaller than 15mm.

For large formats such as banners, billboards and signage, the logo should be proportionally balanced to the size of the piece. In all cases, the logo should never bleed off any edge or be cropped. The logo must always maintain clear space around it to preserve the integrity of the logo and allow for maximum readability.

Logo applied to A4

Exclusion zone 9mm

40mm

Logo applied to A5

Exclusion zone 7mm

34mm

Logo applied to A3

Exclusion zone 12mm

55mm

Logo size guide

Logo applied to A6

Exclusion zone 5mm

27mm

Minimum size for print applications

22mm

Minimum size

Minimum size for onscreen use: 126 pixels wide at 72dpi

126 pixels


ee e

Strapline2.5 Visual brand elements

For people, not profitStrapline

Strapline proportions


The strapline supports our brand positioning and should appear whenever possible.

• The example opposite shows the ratio between logo and strapline

• The strapline’s size is determined by The People’s Pension logo size. The height of the ‘e’ in the strapline should be able to fit twice into the height of the ‘e’ in pension 2 x strapline ‘e’ = pension ‘e’

• The Strapline should be shown in Heading Grey when used on a white background. For colour references please refer to section 2.11.

• For positioning on a page/screen please refer to sections 5.0 to 9.0.


Logo usage don’ts2.6 Visual brand elements

The logo is a unique element and one of the key components of the visual identity system. To ensure stand-out and legibility it is important that the logo is never altered, redrawn, recoloured or manipulated in any way whatsoever. Failure to reproduce the logo correctly will cause visual damage to brand recognition. To avoid this, please note that the following samples are not allowed.

The colour structure must never be altered

The logo should never appear with a drop shadow

Don’t place the logo on a background with insufficient contrast or on a visually distracting background

Don’t condense or distort the logo

The logotype must never be changed or edited

Don’t adjust positioning of the icon

The logo should never appear in a different colour

Don’t create an outline version of the logo

Don’t reduce or enlarge one logo element without adjusting the other proportionally

thepeople’s pension


Dual branding2.7 Visual brand elements

Occasionally we may need to feature both the B&CE and The People’s Pension logos within communications, although this is NOT our preferred choice.

The size ratio between the B&CE logo and The People’s Pension logo are pre-determined as shown here. (See sections 4, 5 and 8 for more information). Please follow these rules.

• The size ratio between the logos is determined by their matching height.

• The appropriate logos should always be used from master artwork files only, never recreated. Refer to the B&CE Brand Guidelines for more information.

• File ref: B&CE_TPP_CMYK.eps

Size ratio

Dual branded When the emphasis is on both The People’s Pension and B&CE, such as communications promoting The People’s Pension to the construction industry

B&CE endorsed When the emphasis is on The People’s Pension only and B&CE is the support story, eg

• The People’s Pension website

• Single faced communications

• Exhibitions


Typefaces (print and onscreen)

2.8 Visual brand elements

Print purposes – primary font

The typeface – VAG Rounded – is distinctive, open and welcoming, adding to the friendliness and approachability The People’s Pension wants to convey. We recommend two weights – Light and Bold. Body text is 9pt on 11pt leading.

When VAG is not available

The standard recommended system font is Calibri (a sans serif typeface) which is highly legible when used in Word templates. We recommend three weights – Regular, Italic and Bold. In Word templates the body text is 9pt on 11pt leading.

Typography – the use of sentence case

Always write in sentence case – use an initial capital for the first word only of the title, sub-title, heading or sub-heading. Please note that this rule does not apply to proper nouns, which do have initial capitals.

Bullet points

Circular bullets are the standard format. Bullets are coloured Light Blue except when white out. Sub-level bullets should be indented and use hyphens (see page 13 for example).

Print use font

VAG Rounded – BoldVAG Rounded – light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*(),.?

PpDigital onscreen font

Calibri – RegularCalibri – Regular italic Calibri – Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*(),.?

Pp


Type styles2.9 Visual brand elements

The corporate font for The People’s Pension is VAG Rounded. This page illustrates the preferred weights and usage. Headline font

Cover subhead font

Subheading 1

Subheading 2

Body copy, body copy, body copy

• Bullet point

• Bullet point

• Bullet point

– Sub-level bullet

Footnotes and captions

Cover Headline font – VAG Rounded Bold. 48pt.

Used on all headlines throughout all collateral.

Cover Subhead font – VAG Rounded Light. 18pt.

Used on supporting headings on covers only.

Colour – Text Grey 70

Subheading 1 – VAG Rounded Light. 24pt.

Used for intro paragraphs, sub headlines and sign-off’s throughout all printed collateral.

Colour – Text Grey 85 or Light Blue

Subheading 2 – VAG Rounded Bold. 12pt.

Colour – Text Grey 85 or Light Blue

Body copy – VAG Rounded Light. 9pt on 11pt. Use throughout all printed collateral.

Colour – Text Grey 85

Bullet points – Circular bullets are the standard format. Sub-level bullets should be indented and use hyphens.

Colour – Light Blue bullets, Text Grey 85

Footnotes – VAG Rounded Light. 7pt on 8pt.

Colour – Black (Grey characters may break up when printed)


Colour palette2.10 Visual brand elements

Colour is a dramatic and vibrant way to display a brand’s character and is an integral part of the identity. Primary colour palette

The primary colour palette consists of two key colours, Grey (Pantone 424) and Light Blue (Pantone 306). These are used predominantly throughout the brand.

Secondary colour palette

To be used selectively to complement the primary colour palette.

Colour breakdowns

The colour breakdowns are shown in each instance – the Process CMYK, RGB values (these have been adjusted specifically for onscreen Microsoft PowerPoint templates & Word documents) and HEX Web colours.

Primary colour palette

Grey Pantone: 424 CMYK: 0, 0, 0, 70 RGB: 127, 128, 132 HEX: 5f6062

Light Blue Pantone: 306 CMYK: 75, 0, 7, 0 RGB: 0, 187, 228 HEX: 00b8e4

Larger text Grey 70 Pantone: 424 CMYK: 0, 0, 0, 70 RGB: 127, 128, 132 HEX: 5f6062


Font colours

Dark Blue Pantone: 293 CMYK: 100, 57, 0, 2 RGB: 0, 70, 173 HEX: 0046ad

Text Grey 85 Pantone: 425 CMYK: 0, 0, 0, 85 RGB: 74, 74, 73 HEX: 4a4a49


Information graphics2.11 Visual brand elements

When displaying information it is important for it to be clear and functional.

• When used on an A4 document the line weight of tables and info boxes should always be 5pt. All other size documents scale appropriately.

• Key lines should use the Light Blue, unless on a coloured background where they should be white.

• Icons can be placed in the top left corner in the Grey or white.

£20 £50 £100

65 60 65 60 65 60

£89 £61 £224 £154 £449 £308

£72 £49 £180 £122 £361 £245

£57 £38 £143 £95 £287 £191

£44 £29 £112 £72 £224 £145

Pension A pension is a way of saving money to provide you with an income when you retire.

Important

Keep this

document

Pullout circle example

Name Surname

‘‘Lorem ipsum dolor sit amet, cons ecteturiip ex ea commos unde omnis iste natus sit voluptatem accusantium doloremque laudantium, totasi architec’’

Example of quote box

Contact symbols

Example of reversed out box

Example of table


Line illustrations2.12 Visual brand elements

The line illustrations are a unique element and one of the key components of the visual identity system. To ensure stand-out and legibility it is important that the illustrations are created in a uniform style to maintain consistency and brand integrity.

The illustrations are a visual and engaging link to key benefit driven messages and used with headlines and brochure titles.

Always strive to create illustration ideas that are engaging, clever and simple in their execution. As the style is bold, it’s advisable to really think about the illustration and if it will work, too many details will ‘fill in’ if it is used small. See examples on section 2.15 for reference.

Key points

• The line must always end with the arrow head on the right hand edge

• Illustrations must follow the gradient guide, as demonstrated right

• Illustrations should only be placed against a white or light blue background

• Illustrations must bleed off the page on the left hand side

• The rules opposite should be adhered to in terms of line weights

Light Blue Pantone: 306

CMYK: 75, 0, 7, 0 RGB: 0, 187, 228

HEX: 00b8e4


A3

17pt line weight

A4

12pt line weight

A5

8pt line weight

A6

Gradient guide

Line weight according to page size

8pt line weight

24pt line weight

DL


Illustrations style2.13 Visual brand elements

Some examples of illustrations used. See ‘Illustration Library pdf’.

• Please note: numbering relates to artwork file names.

02 Elephant

03 People

05 Boat

07 Calendar

09 Cloud

16 Heart

19 Magnifying Glass

21 Paper

25 Signpost

26 Speech Bubble

28 Steps

35 Thumbs Up


Icon library2.14 Visual brand elements

Icons are an additional graphic element that can be used to support the brand. They are not replacements for the line illustrations.

Key points

• Each icon can be produced in grey, light blue, dark blue or reversed out in white

• Icons should be placed on a white or single colour background

• Icons should not be cropped or altered.

• Please note: numbering relates to artwork file names.

01 The Man 02 House 03 Piggie Bank 04 Question Mark

05 Tick 06 Envelope 09 Couple 10 Old couple

14 Documents 14 Documents 15 Coins


3.0 The ‘small print’


Footer flowchart3.1 Brand language

B&CE status disclosure and footer flowchart

The legal ‘footer’ information that needs to appear on our documents varies depending on the company/person being represented. It will typically sit at the bottom of the last page alongside the B&CE logo, as shown below.

Multiple product literature & system templates/letters for employers (not TPP – use FinCo)

Multiple product literature and system templates/letters for individuals (only if combination of InsCo and FinCo products – otherwise default to ManCo)

COP’s

RapidCash system templates/letters

TPP operational (system templates/letters) for individuals

TPP templates/letters and literature/printed brochures for employers

Employee Life Cover (ELC), Employee Accident Cover (EAC)

EasyBuild system letters and correspondence

Westfield Health / Partnership Annuities / Term Assurance

TPP printed literature and brochures (ie non-operational) for individuals Charitable Trust

EasyBuild printed literature and brochures RapidCash printed literature and brochures

Accident and Life Cover (old scheme) and LSRB

People’s Health

TPP in communications that refer to the founder of The People’s Pension. Please check with legal before using this footer

B&CE Holdings Limited

(ManCo) footer

Financial Services

(FinCo) footer

The People’s Pension

Trustees footer

Charitable Trust

footer

Insurance Company

(InsCo) footer

Benefit Schemes

footer

People’s Health

footer

People’s Financial Services

footer

Standard A4 back cover layout


XXXX

/XXX

X

B & C E Financial Services Limited Manor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 555 Fax 01293 586801.

Registered in England and Wales No. 2207140. To help improve our service we may record your call. B & C E Financial Services Limited is authorised and regulated by the Financial Conduct Authority Ref: 122787. It acts as a distributor of, and an administrator for, pensions (including The People’s Pension Scheme), accident and death insurance and a range of financial welfare products.


Footer examples3.2 Brand language



FinCo

B & C E Insurance Limited Manor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 555 Fax 01293 586801 www.bandce.co.uk

Registered in England and Wales No. 3093365. To help us improve our service, we may record your call. Provider of life assurance, pensions and accident insurance. B & C E Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority Ref: 177791.

InsCo

Building and Civil Engineering Benefits Scheme Trustee Limited Manor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 555 Fax 01293 586801 www.bandce.co.uk

Registered in England and Wales No. 1201576. To help us improve our service, we may record your call. Building and Civil Engineering Benefits Scheme Trustee Limited is the custodian and corporate trustee of the Building and Civil Engineering Benefits Scheme and of the Employee Life Cover from B&CE arrangement. Appointed representative of B & C E Insurance Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority Ref: 177791.

BenCo

People’s Health Limited Manor Royal, Crawley, West Sussex, RH10 9QP.

Registered in England and Wales No. 11125993. People’s Health Limited is part of the B&CE Group of companies for which B&CE Holdings Limited is the parent company.

People’s Health

People’s Financial Services Limited Manor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 555 Fax 01293 586801 www.bandce.co.uk

Registered in England No. 10267951.

To help us improve our service, we may record your call.

People’s Financial Services

B&CE Holdings LimitedManor Royal, Crawley, West Sussex, RH10 9QP. Tel 01293 586666. www.bandce.co.uk

Registered in England and Wales No. 377361. To help us improve our service, we may record your call. This is the parent company for the B&CE Group of companies. B&CE Holdings Limited is an appointed representative of B & C E Insurance Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority Ref: 177791, and B & C E Financial Services Limited which is authorised and regulated by the Financial Conduct Authority Ref: 122787.

ManCo

The Building and Civil Engineering Charitable TrustManor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 600 Fax 01293 586801 www.bandce.co.uk

To help us improve our service, we may record your call. A charitable trust registered under the Charities Acts. Charity registered in England and Wales No. 1004732.

Charitable Trust

The People’s Pension Trustee Limited Manor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 555 Fax 01293 586801 www.bandce.co.uk

Registered in England and Wales No. 8089267. The People’s Pension Trustee Limited is the corporate Trustee of The People’s Pension Scheme. To help us improve our service, we may record your call.

The People’s Pension


4.0Contact points


Which number to use and when

The telephone number to be used in communications is to be determined by the audience and should follow this guide.

Telephone numbers4.1 Contact Points

Existing employer customers and any employer operational letters: 01293 586666

New employer customers and advisors: 0800 612 8080

AE Assistance (this number should be used on AE literature ie joining pack, pre-enrolment comms etc): 0300 2000 444

General Enquiries (this number replaces 08457 414142 or 01293 586790 and should be used for all non pension products and pension after staging ie statements, mailings etc): 0300 2000 555

Opt outs (this number is the IVR for opt-outs only): 0300 330 1280


Which email address to use and when

The email address to be used in communications is to be determined by the audience and should follow this guide.

Email addresses4.2 Contact Points

For all individual customers, new and existing: [email protected]

For all existing employer customers on all operational documents as well as letters referring to multiple products. Also TPP operational letters. To replace [email protected]: [email protected]

For campaigns and roadshows for new TPP employer customers only: [email protected]


Which web address to use and when

The web address to be used in communications is to be determined by the audience and should follow this guide.

Web addresses4.3 Contact Points

For multiple products, existing customers and any product other than The People’s Pension: www.bandce.co.uk

For new customers and TPP only letters/literature: www.thepeoplespension.co.uk


5.0 Stationery


Letterhead5.1 Stationery


Specifications

• Single-sided A4 letterhead – W 210mm x H 297mm

• Single-sided 1/3 x A4 comp slip – W 210mm x H 99mm

• Margins: 8mm top, left and right, 7mm bottom

Printing

• Litho only

OT

ALL

000

3.03

16

Stationery items are subject to change and will be updated when appropriate.


Business card5.2 Stationery

Specifications

• Double-sided business card

• Size: W 85mm x H 55mm

• Margins all sides: 5mm

• Text – VAG Light: size 7pt on 9pt with 1mm between lines

• Name – VAG Bold: size 10pt on 10pt

• Individuals choose contact details to be used

Printing

• Litho only

• 450gsm Silk

• Silk laminate

Manor Royal, Crawley West Sussex, RH10 9QP

Tel: 0800 612 8080 or 01293 586666

www.thepeoplespension.co.uk

D 01293 586515M 07803 901986 F 01293 586801E [email protected]

Patrick Heath-Lay FCCAChief Executive Officer

B&CE Financial Services Limited and B&CE Insurance Company Limited are part of the B&CE Group and are both authorised and regulated by the Financial Services Authority

• B&CE logo minimum size: W 15mm

• The People’s Pension logo size: W 22mm



1. Customer No – to be used for individual customers

Account No – to be used for employer customers

2. Our Ref – approval code and date to be provided from Comms team who will update the approval log. There must be no alpha characters (as system letters do not support this) and all letters relating to The People’s Pension must have a 9 in front.

If the letter is a TPP version of an existing letter then the letter ref should be the same ref but pre-fixed with a 9. Eg letter 3366 is the EB opt-out letter so the TPP version of the opt out letter would be given the reference number 93366.

Initials are those of the B&CE user who requested the letter (corre letters only).

3. Telephone number – to be determined by the letter audience and should follow:

• Existing employer customers and any employer operational letters: 01293 586666

• New employer customers and advisors: 0800 612 8080

• AE Assistance (this number should be used on AE literature ie joining pack, pre-enrolment comms etc): 0300 2000 444

• General Enquiries (this number replaces 08457 414142 or 01293 586790 and should be used for all non pension products and pension after staging ie statements, mailings etc): 0300 2000 555

• Opt-outs (this number is the IVR for opt outs only): 0300 330 1280.

4. Email address – to be determined by the letter audience, see notes below:

• [email protected] to be used for all individual customers, new and existing

• [email protected] to replace [email protected] and be used by all existing employer customers on all operational documents as well as letters referring to multiple products. Also TPP operational letters

• [email protected] to be used for campaigns and roadshows for new TPP employer customers only.

5. Web address – to be determined by the letter audience, see notes below:

• www.bandce.co.uk to be used for multiple products, existing customers and any product other than EasyBuild or The People’s Pension

• www.easybuildpension.co.uk to be used for EasyBuild only – employee and employer

• www.thepeoplespension.co.uk to be used for new customers and TPP only letters/literature.

6. Date – date of letter creation to be inserted. Format example: 17 May 2012.

7. Dimensions – TPP letterheads (Reference fields on top right to start on same line as addressee and 10.6cm from left of page). See page 27.

8. Footers – see flow chart produced by Regulatory & Compliance Team. See page 28.

Word templates for FinCo and Trustee footers to fit with TPP letterheads can be found on page 29.

9. Barcodes

A

B

• Barcode A is positioned under the address so it is visible through the window of the envelope. This is used by Royal Mail to sort the post and provides a cheaper postal rate. Liaise with Business Services to determine whether this is required.

• Barcode B is aligned under the referencing fields on the top right and is used internally to scan RGAs (returned mail). Liaise with Business Services to determine if this is required.

10. Sign-off

• Sign-off should be ‘Yours sincerely,’ where you are addressing the letter to a named person.

• Letters to individuals/employees should be signed by Jamie Fiveash.

• Letters to employers should be signed by Paul Murphy.

• Any other strategic or corporate communications should be signed by Patrick Heath-Lay.

• Job title under the signature should be bold and underlined.

11. Letter font should be Arial 10 or 11. Main headings should be 12 and subheadings 11.

12. Continued… should be added to the bottom right hand corner if the letter continues onto another page (duplex or separate page).

Letter referencing guide5.3 Stationery

Customer Name (line 10) Customer No: or Account No: [1]Address line 1 Our Ref: letter code/letter date/initials: [2]Address line 2 Telephone No: [3]Town Email: [4]County Web: [5]Postcode Date: [6]


Letter referencing guide continued

5.3 Stationery

Example (not to scale)

• A4 letterhead – W 210mm x H 297mm

• Margins: 8mm top, left and right, 7mm bottom

• Reference fields on top right to start on same line as addressee (line 10) and 10.6cm from left of page

• Example shown with FinCo Footer (note: the awards in the bottom right corner may change from time to time)

55mm

Customer Name (line 10) Address line 1 Address line 2 Town County Postcode

Dear [insert employee name]

How the changes to workplace pensions affect you

To help people save more for their retirement, the Government now requires all employers to enrol their workers into a workplace pension scheme. This is called automatic enrolment.

Your employer, [insert name of employer], has chosen The People’s Pension provided by B&CE as your workplace pension.

You are eligibleYou have been assessed to see whether you are eligible for automatic enrolment and I can confirm that you are. This means as of [enrolment date] you are enrolled into The People’s Pension.

Can I opt out?You don’t have to stay enrolled in The People’s Pension; you can choose to opt out if you want to, either by phone or online. See page x of the booklet ‘Questions you may have’. If you decide to opt out, you must tell us by [opt out date].

What if I don’t opt out?By staying in The People’s Pension, the following contributions will be made to your pension each [month/week]:

Contributions 1[% of [basis of earnings]] or 2[£] or 3[Greater of:]

Your employer will pay in: 1 and 2X 3£X or X% of relevant earnings

From your wages, you will pay in: 1 and 2X 3£X or X% of relevant earnings

The government add tax relief of: 1 and 2X 3£X or X% of relevant earnings [don’t include row if there is no tax relief]

Your contributions are made from your salary before any tax is taken (gross), meaning you benefit immediately from tax relief on your contributions at the highest rate you pay.

Continued...

8mm

SAMPLE

8mm

8mm

8mm

7mm

26mm

25mm 25mm

40mm

162mm

19mm2

32mm

100mm

8mm

8mm

Dual branding:Logo not to exceed W:45mm or H:24mm

Customer No: or Account No: [1]Our Ref: letter code/letter date/initials: [2]Telephone No: [3]Email: [4]Web: [5]Date: [6]

106mm

B&CE Financial Services Limited Manor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 555 Fax 01293 586801.

Registered in England and Wales No. 2207140. To help us improve our service, we may record your call. B&CE Financial Services Limited is authorised and regulated by the Financial Conduct Authority. Ref: 122787. It is the administrator for the B&CE EasyBuild Stakeholder Pension which is a personal pension scheme. The company is also a distributor of, and an administrator for, The People’s Pension Scheme and the Employee Life Cover from B&CE which are occupational pension schemes to which different law and regulation applies. Further details can be found on our website www.bandce.co.uk/legal O

T A

LL 0

003.

0316


6.0 Literature


Don’t be clouded by automatic enrolmentThe People’s Pension from B&CE. The silver lining to your workplace pension solution.


A4 cover grid6.1 Literature

Please follow this guide to create a front cover for an A4 portrait brochure.

• Margins: 15mm on all sides.

• Grid: 3 columns with 6mm gutter between columns (optional 2 columns with 6mm between columns).

• High Horizon: standard position is 60mm from top of page (for headings and text).

• Low Horizon: standard position is 240mm from top of page (for tops of horizontal lines of illustrations).

• The People’s Pension logo size on A4: 40mm positioned bottom right. Strapline bottom left in proportion to logo.

Co-branding options

• Co-branding logo option: any other company logo should be positioned top left within area shown. Max height 27mm, max width 56mm.

A simple and clear workplace pension schemeAutomatic enrolment and workforce segmentation using The People’s Pension, provided by B&CE, in conjunction with Scottish Widows


Standard A4 cover layout Co-branded A4 cover layout


A4 text page grid6.2 Literature

Please follow this guide to create inner pages for an A4 portrait brochure.



• High Horizon: can be used for hanging text from – standard position is 60mm from top of page (for headings and text).


• Page furniture: top of text to be 10mm from bottom of page.

Note: page grids are supplied for guidelines only and should not restrict layout creativity. However, use the guideline as much as possible to ensure consistency across literature.

Page 2 | The People’s Pension - guide to automatic enrolment

3 Everything you need to know about automatic enrolment as an employer

4 The background (in case you missed it)

5 What you need to do before your staging date

8 What you need to do at your staging date

9 Our step-by-step guide to managing automatic enrolment (AE)

15 What you need to do after your staging date

16 Always play by the rules

18 B&CE – the power behind The People’s Pension

The People’s Pension - guide to automatic enrolment | Page 3

Everything you need to know about automatic enrolment

The year 20123 will bring some fundamental changes to workplace pensions as all employers are obliged to meet the legal requirements for automatic enrolment. Your existing arrangements might already meet these provisions but if they don’t you really need to start planning now.

We know these changes can seem daunting, or might not even feature on your priority list just yet which is where we can help. This guide gives you all the information you need to understand your automatic enrolment requirements including a useful step-by-step plan to ensure you comply with the new legislation.

Contact us today to find out how we can help – all our details are on the back page.

Line illustrations must end with an arrow head and on the grid

• Page furniture must be applied to each page. Page number, followed by The People’s Pension, followed by name of document.

• When on a blue page, it must show as white.

• Illustration line width 17pt



XXXX

/XXX

X



A4 back cover6.3 Literature

Please follow this guide to create a back cover for an A4 portrait brochure.





• The People’s Pension logo size on A4: 40mm positioned top right. Strapline top left in proportion to logo.

Footer and legal information

• B&CE logo on back of A4: 19mm positioned bottom left as shown with name and address details and legal text.

• Please make sure you have the most recent version. Please refer to the Marketing Department.

Standard A4 back cover layout


Workplace pension changes – your questions answered




• Margins: 10mm left, right and top, 15mm bottom.

• Grid: 2 columns with 6mm gutter between columns (optional single column).



• The People’s Pension logo size on A5: 34mm positioned bottom right.

Co-branding options


Standard A5 cover layout


Changes to workplace pensions 01

What changes are happening to workplace pensions?

Starting from October 2012, every employer must provide a workplace pension for their employees. It doesn’t matter if you work for a company with one or 100,000 employees, every employer must automatically enrol their workers into a workplace pension if they are not already in one.

What is automatic enrolment?

It simply means that you will automatically join your employer’s workplace pension scheme. Many people just don’t get round to sorting out a pension. So, rather than having to sort it out for yourself, your employer will do it for you.

Why is this happening?

The Government wants us all to save more towards our retirement. Over seven million* of us aren’t saving enough to be financially comfortable when we stop working. This means we’ll have to rely heavily on the State Pension. The full basic State Pension is only £107.45 a week for a single person and £171.85 a week for a couple.

* http://www.pensionsadvisoryservice.org.uk/news/2011/august/dwp-survey-younger-people-saving-less-than-older-workers

The background to the changes

Workplace pension A workplace pension is a way of saving for your retirement that’s arranged by your employer.

Pension A pension is a way of saving money to provide you with an income when you retire.

This booklet provides answers to some of the frequently asked questions about workplace pensions and being automatically enrolled into one.

Contents

01 The background to the changes

02 How it will affect you

04 Saving for your retirement

07 A bit about your new pension

09 How it all works







• Page furniture: top of text to be 10mm from bottom of page.


• Illustration line width 9pt

Line illustrations must end with an arrow head and on the grid


The People’s Pension is the choice for any organisation, large or small, in any sector. It’s for people, not profit.

To find out more, or to register:

www.thepeoplespension.co.uk

[email protected]

Or call us on: Existing Employer Customer & Advisers 01293 586666 New Employer Customers 0800 612 8080 Employees 0800 612 8070 or 01293 586790

The information in this brochure is correct as at XXXXXXX XXXX and may be subject to change.

xxxx

/xxx

x



Registered in England and Wales No. 2207140. To help us improve our service, we may record your call. B&CE Financial Services Limited is authorised and regulated by the Financial Conduct Authority. Ref: 122787. It is the administrator for the B&CE EasyBuild Stakeholder Pension which is a personal pension scheme. The company is also a distributor of, and an administrator for, The People’s Pension Scheme and the Employee Life Cover from B&CE which are occupational pension schemes to which different law and regulation applies. Further details can be found on our website www.bandce.co.uk/legal



• Margins: 10mm all round.




• The People’s Pension logo size on A5: 34mm positioned top right.



• Please make sure you have the most recent version. Please refer to the Marketing Department. Standard A5 back cover layout



A simple guide to workplace pension changes




• Grid: 1 column.



• The People’s Pension logo size on A6: 27mm positioned bottom right.

Co-branding options


Standard A6 cover layout





• Grid: 1 column.



• Page furniture: (if required) top of text to be 10mm from bottom of page.


Change is coming…

…new legislation has been introduced that will change the way we all save for our retirement…

Starting from October 2012, every employer must enrol their workers in a pension scheme, if they are not already in one. This process is called auto-enrolment.

As you can imagine there is a lot of information to give you, this booklet aims to give you clear and simple information about what the changes are and how they will affect you.

You contribute

£16

Your employercontributes£20

You’ll gettax relief

£4

Total each month

£140

What will it mean for me?

It means that you can save for your retirement with a workplace pension that your employer provides for you. Every employer must provide a workplace pension and they also have to contribute to your pension (along with a contribution from the government).

For example, if each month

What’s a workplace pension?

It’s a way of saving for your retirement that’s arranged by your employer.

A simple guide to workplace pension changes 01

Remember, you’ll also get a State pension too.


The People’s Pension is the choice for any organisation, large or small, in any sector. It’s for people, not profit.

To find out more, or to register: www.thepeoplespension.co.uk [email protected]

Or call us on: 0800 612 8070 or 01293 586790

xxxx

/xxx

x



Registered in England and Wales No. 2207140. To help us improve our service, we may record your call. B&CE Financial Services Limited is authorised and regulated by the Financial Conduct Authority. Ref: 122787. It is the administrator for the B&CE EasyBuild Stakeholder Pension which is a personal pension scheme. The company is also a distributor of, and an administrator for, The People’s Pension Scheme and the Employee Life Cover from B&CE which are occupational pension schemes to which different law and regulation applies. Further details can be found on our website www.bandce.co.uk/legal




• Grid: 1 column.



• The People’s Pension logo size on A6: 27mm positioned top right.



• Please make sure you have the most recent version. Please refer to the Marketing Department. Standard A6 back cover layout


Paper stock6.10 Literature

It is important to choose a paper that meets the objectives while supporting the visual identity.

Paper stock recommendations

• Fedrigoni Symbol Freelife Satin offers a comprehensive range of paper and boards from 90gsm to 400gsm, which have been specifically developed to offer the optimum result with a minimum environmental impact

• It provides a high level of whiteness and ensures particular bright printing results

• Fedrigoni is ideal for applications such as stationery, brochures and other high end corporate communications

• It is fully biodegradable and recyclable.

Paper weight

• Covers for publications should be 300gsm

• Text pages should be 170gsm

• Folders for publications should be 400gsm

• Self-cover brochures can be either 170gsm or 300gsm depending on purpose of use

• Proposal and presentation covers should be 300gsm

• Inserts should be 170gsm but depending on requirement for use (ie type of campaign) the paper weight may be changed accordingly.

Embellishments

Acceptable creative print and finishing techniques include the use of spot gloss and matt UV varnishes, plus silk lamination on brochure covers and folders for durability and longevity.


7.0Digital & onscreen


PowerPoint7.1 Digital & onscreen

The People’s Pension Who we are and how we can help Michael Steyn B&CE, providers of The People’s Pension

A bit about us Not-‐for-‐profit: member focused

The People’s Pension in more detail

Launched Nov 2011 •  Independent Trustee Board •  1.4m members •  34m transacGons a year

-‐  from over 7000 payroll sources

•  MulG award-‐winning scheme

-‐  For people, not profit

Administered by B&CE •  70+ years’ experience •  30+ years in pensions •  11+ years operaGng

auto-‐enrolment •  2.7m members •  £2.3bn assets

-‐  For people, not profit

DC Provider of the Year 2014

Mastertrust Provider of the Year 2014

Outstanding Product Knowledge 2014

Low charges

Simple proposiKon

Staged 3,700

employers

Focus on customer service

Auto-‐enrolled over 1.2 million

members

Largest private sector scheme in UK

Not for profit

We offer: •  A simple, robust transfer process We accept: •  Bulk transfers •  Group direct offer transfers •  Individual transfers

Looking to fly the nest? Switching providers

Reasons to choose us

Simple proposiKon

Staged 3,700

employers

Focus on customer service

Auto-‐enrolled over 1.2 million

members

Largest private sector scheme in UK

Not for profit

The selection of PowerPoint slides shown here demonstrates how the TPP templates can be used to create clear and consistent presentations that conform to our brand guidelines.

When creating or editing presentations please ensure that you refer to the ‘Top 10 Tips’ on the following pages, and use the templates as a starting point.

Although they’re called ‘templates’, the files available are purely sample layouts with appropriate branding elements already built-in for your convenience.

Presentations containing slides that are restricted by templates can become boring for the audience. Our slides should be fresh, lively and contain information that’s new (at least to the audience), whilst maintaining our brand integrity.

Please also refer to the full B&CE and TPP brand guidelines.

Note: All external-facing presentations (or internal for training) must go through the approval process.


PowerPoint: Top 10 Tips7.2 Digital & onscreen

1. Page Setup

BEFORE you even start creating content, it’s important to set up your presentation with the correct screen shape. This will ensure that graphics are not stretched or squashed into a widescreen format, when you created it in standard format, or vice-versa.

How do you know which size to select?

WIDESCREEN 16:9 (recommended) – If you are presenting directly from your own PC/Laptop, the 16:9 ratio suits the monitor shape best.

STANDARD 4:3 – Older monitors, and some projectors, use the ‘old TV shape’ ratio of 4:3.

If you are transferring your presentation, sending it ahead, or presenting via the venue’s computer, you should contact the venue directly and ask what screen ratio they use.

Note: we have templates for the common sizes already set up for B&CE and TPP presentations. See Top Tip 4.

2. Powerpoint Versions

Older versions of the PowerPoint programme do not recognise many of the animations/transitions of the current software and will not render subtle design effects like shadows and bevels. Similarly, they may not play videos or music files.

If you are presenting directly from the PC/Laptop on which the presentation was created, your presentation will be fine. If however, your presentation is being transferred to another computer, you need to check what version of PowerPoint is being used.

Note: B&CE use PowerPoint 2010 as standard but some company PCs/Laptops may have PowerPoint 2013 installed.

See Top Tip 3 about ‘PowerPoint Viewer’.

3. Powerpoint Viewer

To help manage the version control issue mentioned in Top Tip 2, you can download a free viewer from Microsoft. Go to: http://www.microsoft.com/en-gb/download/details.aspx?id=13

Microsoft PowerPoint Viewer lets you view fully-featured presentations, including animations, created in PowerPoint 97 and later.

But think ahead – you may not have a good internet connection at the venue, so it would be worth downloading the .EXE file before the day of the presentation. And if you have identified that the venue runs older software than your own, it would be wise to ask the host to download it on to their system before the event.

Note: To view a presentation via PowerPoint Viewer, you need to open the Viewer first, then go to file, open... (your presentation). Don’t double click on your presentation file to launch it, as that will simply open the main PowerPoint programme, and it will not function as intended.

Please liaise with the IT Department about downloading and installing PowerPoint Viewer.

1. Page Setup

2. Powerpoint Versions

3. Powerpoint Viewer

4. B&CE Templates

5. Master Slides

6. Font/Type Styles

7. Colour Palette

8. Intro & Conclusion Slides

9. Your Content

10. Keep Crib Notes

Main &tle Sub %tle Presenter Date





PowerPoint: Top 10 Tips continued

7.2 Digital & onscreen

4. B&CE Templates

A series of Templates containing sample Master Slides are already prepared.

Please use these as your starting point. They include:

A_B&CE_Template_16x9B_B&CE_Template_4x3 C_TPP_Template_16x9 D_TPP_Template_4x3

Each Template has been set up for the appropriate screen shape (See Top Tip 1) and includes our colour palette and font styles.

5. Master Slides

Slide Masters are set up for both B&CE and TPP presentations, but are purely prepared as layout suggestions for consistency. Remember, your audience expects a unique presentation with new content. Try to avoid your presentation looking pre-packaged.

There are Master Slides for:

• Blank slide,

• Basic slide,

• Title and content slide, and

• Divider slide.

And, on the pages, there are suggestions for:

• Title slide,

• Typical text/bullet point slide,

• Typical divider/break slide, and

• Typical end slide.

6. Font/Type Styles

The Master Slides already have type styles established for you. We use a simple and clear set of typographic rules consistently. For more detail about our typographic styles see Sections 2.8, 2.9 and 2.10 of the B&CE brand guidelines.

Alignment – Always align typography to the left. This increases legibility and keeps layouts tidy. Make sure headings and text sit in the same positions across all pages

Case – Standard sentence case should always be used for headings and text (ie not all capital letters, unless specific emphasis is required).

Note: Our main corporate font, VAG Rounded, can not be embedded into PowerPoint successfully. Use the font that is set within the Templates, ie Calibri.

If you wish to have all of the type within your presentation specifically set in VAG Rounded, please refer to the Marketing Department well before you begin your presentation.

It is illegal to copy the VAG font and send to an unlicensed user.

7. Colour Palette

Within the Slide Master there is an established colour palette. See B&CE Colour Theme. Please use this set of colours wherever possible to ensure brand consistency, and specifically our Primary brand colours, blues and greys.

If in doubt, please refer to the B&CE brand guidelines Section 2.12 (B&CE colour breakdown) and The People’s Pension brand guidelines Section 2.11 (Colour palette).

Note: Red is not one of our colours.

Main &tle Sub %tle Presenter Date Main &tle

Sub %tle Presenter Date

B&CE brand guidelines 182014 V1


PurplePantone: 258CMYK: 43, 76, 0, 0RGB: 131, 69, 177 HEX: 8345b1

VioletPantone: 2725CMYK: 77, 68, 0, 0RGB: 82, 97, 172 HEX: 5261ac

Mid BluePantone: 549CMYK: 57, 0, 0, 34RGB: 65, 139, 172 HEX: 418bac

GreenPantone: 368CMYK: 57, 0, 100, 0RGB: 163, 216, 1 HEX: a3d801

B&CE colour breakdown2.12 Visual brand elements

Colour breakdowns

Colour breakdowns are shown for each palette colour and include the values for Process CMYK, RGB (these have been adjusted specifically for onscreen Microsoft PowerPoint templates & Word documents) and HEX Web colours. Pantone reference numbers are also shown although these are rarely used for B&CE printed materials.


used predominantly for our core products.


to support the primary colours selectively and for highlighting.

Neutral palette

for most typography and supporting all above colours.


HEADING Grey Pantone: 424 CMYK: 0, 0, 0, 70 RGB: 127, 128, 132 HEX: 5f6062

OrangePantone: 158CMYK: 5, 60, 100, 0RGB: 233, 128, 46 HEX: e9802e

BeigePantone: 4525CMYK: 10, 11, 50, 11RGB: 207, 194, 133 HEX: cfc285

TurquoisePantone: 326CMYK: 87, 0, 38, 0RGB: 0, 177, 176 HEX: 00b1b0

YellowPantone: 123CMYK: 0, 30, 100, 0RGB: 240, 160, 27 HEX: f9a01b

White CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: ffffff

TEXT Dark Grey Pantone: 425 CMYK: 0, 0, 0, 85 RGB: 74, 74, 73 HEX: 4a4a49

2014 V5

The People’s Pension Visual Identity Guidelines 14

Colour palette2.11 Visual brand elements

Colour is a dramatic and vibrant way to display a brand’s character and is an integral part of the identity. Primary colour palette

The primary colour palette consists of two key colours, Grey (Pantone 424) and Light Blue (Pantone 306). These are used predominantly throughout the brand.


To be used selectively to complement the primary colour palette.

Colour breakdowns

The colour breakdowns are shown in each instance – the Process CMYK, RGB values (these have been adjusted specifically for onscreen Microsoft PowerPoint templates & Word documents) and HEX Web colours.


Grey Pantone: 424 CMYK: 0, 0, 0, 70 RGB: 127, 128, 132 HEX: 5f6062


Text Grey 70 Pantone: 424 CMYK: 0, 0, 0, 70 RGB: 127, 128, 132 HEX: 5f6062


Font colours


Text Grey 85 Pantone: 425 CMYK: 0, 0, 0, 85 RGB: 74, 74, 73 HEX: 4a4a49

Main &tle Sub %tle Presenter Date Main &tle

Sub %tle Presenter Date

Note: There is also a ‘LIBRARY of slide graphics’ that you can copy and paste in to your presentation, including awards, logos, facts, figures and more.


PowerPoint: Top 10 Tips continued

7.2 Digital & onscreen

8. Intro & Conclusion Slides

Within the Templates are example Introduction and Conclusion slides. These can act as visual markers for the audience. An Intro slide can be useful while the audience is settling down. A Conclusion slide can be a useful device to let everyone know that your presentation has come to an end and is a good prompter for questions.

9. Your Content

As a general rule, in PowerPoint presentations, less is more.

Keep it Simple – Slides should be used to support the speaker and supplement the presentation. The slides themselves are not the ‘star of the show’. Don’t let your message and your ability to tell a story get overshadowed by slides that are overly complicated.

Limit bullet points and text – Don’t bore an audience with too many bullet points and don’t fill your PowerPoint slides with too much text.

Limit transitions and builds (animations) – Use object builds and slide transitions selectively. Stick to the most subtle and professional (similar to what you might see on the evening TV news). Use no more than two or three different types of transition effects throughout.

Use high-quality graphics – Only use graphics that conform to the B&CE/TPP style. Avoid using Clip Art as it often undermines the professionalism of the presenter. Be mindful of image copyright. If you need assistance please refer to the Marketing Department.

Use colour well – Use our core brand colours consistently (Light Blue, Dark Blue, Dark Grey, Light Grey) and other colours sparingly as ‘accent’ colours only. Within charts you may need to use colour for differentiation.

10. Keep Crib Notes

Keep a simple list of your slides to hand as a ‘crib sheet’. This will enable you to jump quickly to a slide of interest if a member of the audience says “can you just go back to the slide about charging...”

If your crib notes show that slide is on page 5 say, while the presentation is still open, on the keyboard press ‘5’ and ‘enter’ to jump to that slide.

02/12/14

1

Provided

by B&CE

Trusted pr

ovider. Pro

ven track

record

70yrs

Experienc

e

£1.9bn

Managed

assets

1.2m

Members

5,600

Corporate

Accounts

Not-‐for-‐p

rofit

organisaJ

on

surpluses

used

to return

value

to memb

ers

•  UK has on

e of the m

ost comp

licated sta

te pension

systems in

the world.

•  Value has

been erod

ed over @m

e.

•  Means teste

d system

damages in

cen@ves t

o save.

•  State need

s to provid

e plaDorm

.

•  New refo

rms a big s

tep in the r

ight direc@

on.

•  £144 per w

eek for all

– or is it?

State Pens

ion

a plaDorm

on which

to save

3 Clear an

d

Simple

objecJves

The P

eople’s Pe

nsion

Transpare

nt chargin

g

All inclusi

ve

No cap on

contribuJ

ons

Transfer f

ee in or o

ut £0

True port

ability

No entry

OR exit ch

arge

How to fi

nd out you

r staging d

ate

Latest awa

rds include

:

DC Provid

er

of the Yea

r 2014

Mastertrust

Provider

of the Yea

r 2014

Outstand

ing Produ

ct

Knowledge

2014

Corporate

custome

rs include:

Thank you

Any ques@

ons?

For more in

forma@on

:

www.band

ce.co.uk

nbsuppor

[email protected]

.uk

Note: If you’d like to add different or bespoke graphics to your presentations please refer to Steve Wright in the Marketing Department.

Suppor&ng our federa&on partners NSCC AGM & Annual Lunch 2014 Patrick Heath-‐Lay, CEO Wednesday 26 November

For more informa4on: www.thepeoplespension.co.uk [email protected]

Thank you. Any ques&ons?


Website7.3 Digital & onscreen

The selection of screens shown here demonstrates how the TPP style can be used to create clear and consistent webpages that conform to our brand guidelines.

Please refer to the Marketing Department if you need to add content to the site.


Email headers7.4 Digital & onscreen

The selection of graphics shown here demonstrates how the TPP style can be used to create clear and consistent heading panels for emailers that conform to our brand guidelines.

Please refer to the Marketing Department if you need graphics creating.

• Standard creation size is 1024 x 334 pixels


8.0 Advertising


For the people, for lifewww.thepeoplespension.co.uk

0800 612 [email protected]

Scan the QR Code for more information

WINNER!Auto-Enrolment

Provider of the Year 2013

WINNER!Best DC

Master Trust 2013


Best practice8.1 Advertising

It is important to make adverts clear, informative and eye-catching. Design guide for printed adverts

Logo applied to right hand corner.

Line illustrations are scaled up relative to advertisement size

Strapline and contact details must be applied

Text hierarchy is based on literature sizes and should be scaled appropriately

Legal code to appear on each advert.


Online advert examples8.2 Advertising

Skyscraper LeaderboardAnimated mpu


9.0 Miscellaneous


Promotional items9.1 Miscellaneous


Promotional items continued

9.1 Miscellaneous


Exhibitions/venues9.2 Miscellaneous


10.0 Glossary & contacts


Glossary10.1 Glossary & contacts

Align: To relate typography and/or graphic elements on the same horizontal or vertical line.

Baseline: The imaginary line along which the bottom edge of letters without descenders, such as Ee or Mm, align.

Bleed: A printed area that extends beyond the trimmed edge of a page.

Boilerplate: A term to represent the standard information that goes on the back of literature.

Brand: A unique set of differentiating promises communicated through a name and its related identifier that link a product, service, or company to its customers.

Characters: The individual letters, numbers, & punctuation marks that make up a typeface.

Crop: To eliminate portions of photographs or illustrations.

Folio: The page number of a book or other printed material.

Font: A complete set of characters in a given type style.

Full Colour: Relating to printed material that is made from Cyan, Magenta, Yellow and Black inks (CMYK).

Grid: A series of vertical and horizontal intersecting lines that serves as a guide in the arrangement of graphic elements and typography to achieve a planned and consistent layout.

Gutter: A specified measure of space between the columns within a grid.

Icon: A bold symbol which, through its unique character, instantly conveys an idea.

Layout: The visual arrangement of graphic elements on a page.

Leading: The amount of space, measured baseline to baseline in points, between lines of type.

Logo: A brand name rendered in a dedicated type treatment, sometimes accompanied by a stylised symbol, all set in a fixed configuration.

Margin: A blank border surrounding the printed portion of a page.

Lower case: The smaller form of an alphabetical letter, as opposed to a capital letter.

Pantone®: A standard colour matching system for printed colours.

Point (pt): A standard typographic unit of measure – approx 72pt within one inch.

Process colours: The four basic colours used in offset lithography from which other colours can be created. The process colours are cyan, magenta, yellow and black.

RGB: Relating to colours on screen that are made from Red, Green and Blue pixels.

Sans serif: A typeface without serifs (the short, decorative lines appearing at the top and bottom of the strokes of each letter). Calibri is an example of a sans serif typeface.

Sentence case: When the leading letter in a sentence is capitalised, while all other characters are lower case.

Serif: The short, decorative lines appearing at the top and bottom of the strokes of letters in typefaces such as Times New Roman.

Solid colour: Colour applied without shading or tinting.

Spread: Facing pages of a book, magazine or other printed material.

Strapline: A marketing slogan or sign-off statement, eg for people, not profit.

Title case: When the leading letter of every word in a statement is capitalised.

Typeface: A complete set of typographic characters of a single design, including its various weights and styles.

Typography: The use of type, including its selection, specification and relationship to a given layout.

Varnish: A colourless transparent ink used for special effects or as a protective coating. Varnishes can have a matte or glossy finish.


If you have any queries regarding the implementation of these brand guidelines, please contact:

Daniel Evans | Design Manager

[email protected]

Richard Stacy | Graphic Designer

[email protected]

Contacts

10.2 Glossary & contacts

BR T

PP 0

018.

0719